Every business wants to be seen. In this day and age, the best way to get noticed is online, especially through social media. Your online branding is important because it dictates who you are and what you do, and it’s the first thing any potential client will notice. If your small business is selling services or products to other businesses, then LinkedIn is a social media platform you must be using. Read more
Social Media Marketing for Small Business
Every small business needs customers. Without qualified customers, it would be hard for any type of business (big or small) to survive in the long run. What’s the best way to acquire customers? Social media marketing for small business.
A survey of small business owners reveals that businesses budget modestly for social media marketing in McKinney and elsewhere around North Texas – which may be a mistake, according to industry experts.
Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to a recent survey by Clutch, a B2B research firm. Social media, website marketing, and email marketing were key areas of investment. Read more
Okay, time for a pop quiz:
- Which content marketing tactic can hold an audience’s attention for a half hour or more at a time?
- Which tactic inspires an audience to subscribe to your content and make a regular appointment to consume it?
- Name the tactic can help boost thought leadership, raise awareness and engage influencers in your industry?
- Do you know which tactic is in the title of this blog post?
While there are many great marketing tactics which go beyond the written word, the answer, of course, is podcasting. These long-form audio programs first emerged in the early 2000s. Back then, they were a niche format for hobbyists and tech nerds (like me). But the rise of the smartphone brought podcasts to the masses. Now, there are hundreds of hours of programming available on every conceivable subject, in every genre from real crime to horror to musical. But we haven’t hit content shock for podcasts — it’s still a growing market. Read more
For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some small businesses and organizations because there’s simply too much that goes into learning how to use social media to drive new business or product sales. Trust us, it is a business that is constantly changing and keeping up with those changes is often critical to success. To be successful your eye must always be focused on social media engagement. Read more
More customers are actively searching for small businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking for nearby stores. But that traffic is worthless to businesses that fail to optimize their local search.
Improving your business’ online visibility and placement in search results is one key to attracting more local shoppers to both your website and your small business location. That said, local competition can be fierce. Small businesses that want to connect with local consumers online can’t afford to make marketing mistakes that place them at a disadvantage.
Although there’s no perfect formula for dominating local search, there are certain mistakes that you must stop making to keep from sabotaging your own visibility. Today, we’ll examine the most common mistakes and what can be done to remedy them.
Writing Content For Search Engines, Not Local Customers
Done right, content marketing can be a powerful tool for local businesses. Publishing consistent content allows you to tell your brand story and educate consumers about products, news, and trends, all while establishing your small business as an industry leader. Read more
Social networks are now a substantial part of every marketing strategy, and the benefits of using social media marketing are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity. About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Read more
The explosion of social media has driven companies to put a big focus on social media marketing over the past few years. As a small to medium-sized business owner, you’ve probably thought or had a discussion in your company at one point or another and said, “we need a social media presence.” The following discussion may center around which person in my business is the best at Facebook, Instagram, or Twitter. Soon, you have put up a dozen posts, and not one person has responded to what you are posting. Read more
Some business owners still believe that social media is merely gossiping and hanging out on Facebook. But, once again, social media for business has nothing to do with simply hanging out on social media. But using social media marketing gives even tiny businesses real marketing advantages and opportunities. Read more