Icons of Locations to Have a Online Presence

5 Reasons Why Having an Online Presence Is Essential for Your Small Business

Having an online presence increases accessibility for your clients or consumers. It’s an effortless way for them to browse prices and hours and compare all these factors with your competition with a simple click. And it’s important that it’s effortless—nothing should take too long to load, and nothing should be difficult to find. Any questions that may need to be answered should be readily available on the site itself, and if they’re not, then you should really be sure that your contact information is displayed in an obvious way. Read more

Social Media for Small Business Owners

5 Ways Small Businesses Can Improve Their Social Media Presence

If you are like most small business owners, undoubtedly, you have a busy schedule. There always seems to be a never-ending list of things to do that will help your company succeed. One of the many items on the list is probably to spend time and attention on your small business’s social media presence. In today’s fast-paced world, social media is of utmost importance to the success of small businesses. Today’s Social Channels are Sales Channels. Read more

Graphic showing Instagram logo and how to use in content marketing in McKinney, TX

8 Ways to Use Instagram for Business – INFOGRAPHIC

Using Instagram for business is an effective way to help connect to current and potential clients, reinforce your brand, and expand your reach as a business. With over 200 million monthly active users, and over 1.6 billion likes happening on the app every day, that’s a whole world of social engagement to explore. Brands that generate the active social engagement you want, who boast followers over 100K, see a growth in sales and business operations as a whole on an average of about 163% in a two-year span of time, according to a Simply Measured research study. With numbers like these, it’s only logical that you want to take a closer look at how Instagram can be used to help grow your business.

Here is an infographic that outlines 8 best practices for startups and small to medium-sized businesses when it comes to using Instagram for Business. Read more

10 Benefits of Social Media Marketing

10 Reasons Why Social Media Is Your Startup Marketing Plan’s Greatest Weapon

By now, the power of social media is well known within the business world. The ability to connect directly to an audience in such a personal way has been an incredible advancement for companies of all sizes, whether they work on a local, national, or even international basis. Social media platforms provide a window into the consumer’s life, showing the needs, wants, praises, and complaints that before could only be gleaned through stodgy and expensive survey campaigns. Not to mention the helpful details that can be mined through demographic and ad insights alone.

Looking at the statistics regarding social media as it stands today, we can see just how influential these platforms genuinely are: Read more

Luce Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, Dallas

Create a Killer Content Marketing Campaign by Going Beyond the Written Word

Content marketing is an essential consideration for any business hoping to build a robust online presence today. Chances are good that when you think of content marketing, you picture techniques like blogging, social media posts, creating reports and whitepapers, and the like. Read more

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Tips for Salespeople to Better Understand Digital Marketing

Most people in the digital space know that Gary Vaynerchuk is a brilliant entrepreneur who knows a ton about Digital Marketing.  He has written a post that I wish all my clients and prospective clients would read.  Here it is:

I guess what I want to really drill home is I just don’t understand how in 2017 people don’t realize that if they’re not producing written content, audio, or video for these 15 platforms, SoundCloud, Spotify, iTunes, Google Play, Facebook, Youtube, Instagram, Snapchat, Twitter, Medium, Pinterest, Tumblr, etc. I just don’t understand how they think they’re still relevant. Read more