Blue Arrow with Words Social Media Makreting

WHY USING SOCIAL MEDIA AS A MARKETING TOOL IS ESSENTIAL IN 2018!

Some business owners still believe that social media is merely gossiping and hanging out on Facebook. Once again, social media for business has nothing to do with simply hanging out on social media. But using social media marketing gives even small businesses real marketing advantages and opportunities.

In 2018, not using social media as a marketing tool is like saying you still rely on yellow page ads. It doesn’t work that way any more. Yet some people are stubborn and ask: Why is using social media good for me? Why do I need that again? Here are some of the most compelling reasons why:

SOCIAL MEDIA MARKETING DRIVES TARGETED TRAFFIC

The Power of Social MediaCreating a new page on your business website is like taking a really great selfie. You want the world to see it, but you don’t want to beg for attention (or worse, pay for it). That’s why for selfies and landing pages, well-placed social media posts can make all the difference.

SOCIAL MEDIA BOOSTS SEO

Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs). Don’t forget that Google considers your social activity to be a top ranking signal.

SOCIAL MEDIA LEADS TO RELATIONSHIP BUILDING

Part of what makes Twitter and Instagram marketing so cool is the interaction you can have with your consumers; you can read their tweets and status updates to get real-time insights into their daily. What products are they buying and why? What are they doing on the weekend? What kind of posts do they love to share, and from which brands?

Using social media as a tool for connecting with complementary, non-competing businesses, thought leaders and influencers in your industry, as well as journalists who cover your industry, is another benefit. You never know what a simple retweet or comment can lead to. Compliments work especially well.

SOCIAL MEDIA USERS ARE RECEPTIVE TO MESSAGES

People view Twitter and Facebook as social networks, not marketing machines. As a result, they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.

SOCIAL MEDIA ALLOWS FOR RETARGETING ADS

One of the reasons using social media is important is because of the highly customizable nature of social media ads. Facebook ads, for example, allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked.

SOCIAL MEDIA GETS EVENTS NOTICED

Whether your business is sponsoring a local charity fundraiser or attending a major international trade-show, there’s no better way to leverage your presence than using social media.

SOCIAL MEDIA MARKETING BUILDS BRAND LOYALTY

Brands using social media have more engaged and loyal customers. When you’re engaging and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a big corporation and more approachable to potential consumers.

MOST LIKELY YOUR COMPETITORS ARE SOCIAL

According to AdWeek91% of retail brands are using more than one social media platform. This is something you need to keep in mind, because it’s much harder and more expensive to catch up than it is to get in on the game ahead of your competitors.

If your competitors get to your potential customers first, they’ll earn their loyalty and you’ll have a hard time winning them back. If you’re active and engaging on a variety of social platforms, you can gain those friends and followers first and your competition will be playing catch up to you.

SOCIAL MEDIA LEVELS THE PLAYING FIELD

Some brands may have bigger marketing budgets than others, but all businesses start off on pretty equal footing when it comes to using social media for marketing. Nobody knows you, and you are trying to get noticed. The businesses and brands that thrive are those with the most clever, attention grabbing tactics and the most relevant and informative content.

In short, they’re providing value to their target audience while also showing personality and being entertaining. If you really want to get lots of traffic and increase your online presence, you will have to outwit, outdo and outsmart your competition while offering superior products and customer service.

SOCIAL MEDIA MARKETING INCREASES SALES

According to MarketingTech70% of business-to-consumer marketers have acquired customers through Facebook. Or that 84% of CEOs and VPs say using social media helps make purchasing decisions.

Picture showing building money with Social MediaUsing social media as a marketing tool doesn’t just keep your brand in front of potential consumers; it also gives you the opportunity to provide them with incentives to purchase. Share coupon codes, with a unique code for each social channel – you may be surprised at which social network drives the most sales.

FIND NEW CUSTOMERS THROUGH SOCIAL MEDIA MARKETING

If you set up streams to follow keywords in Twitter (Hootsuite makes this simple), you can find people looking for the products you sell and direct them to your site. Using Twitter for social media marketing is great that way; telling consumers wanting your products how to get them is just an @yourbusiness away.

NEW CUSTOMERS FIND YOU THROUGH SOCIAL MEDIA

If you are using LinkedIn or Facebook marketing you most likely belong to groups related to your products, industry and target audience. By posting in these groups you can help influence potential customers to check out your site. Answering questions on platforms like Quora is another strategy.

According to WordStream, the average cost per click on Google Adwords is between $1 and $2. Depending on the keyword targeted you can actually end up paying $65 or more for a single click. And that’s real money for any business that we know!

At the same time, you can send traffic through Facebook and Pinterest for as little as $0.12 per click. Why pay up to ten or twenty times as much for each visit when using social media is so much more cost-effective?

Simply put, using social media as a marketing tool is part of doing business in 2018. If your business isn’t already active on social networking sites, now is the time to start.

Let Luce Media provide a FREE Digital and Social Media analysis of your efforts.

 

This information was originally posted here.

Icons of Locations to Have a Online Presence

5 Reasons Why Having an Online Presence Is Essential for Your Small Business

Having an online presence increases accessibility for your clients or consumers. It’s an effortless way for them to browse prices and hours and compare all these factors with your competition with a simple click. And it’s important that it’s effortless—nothing should take too long to load, and nothing should be difficult to find. Any questions that may need to be answered should be readily available on the site itself, and if they’re not, then you should really be sure that your contact information is displayed in an obvious way.

How visible is your business online? Click here to run a FREE report that will show you what percent of searches your business is potentially showing up in.

An Online Presence Garners a Wider Audience

Graphic with bold words Online PresenceAn online presence also allows the customer to come to you. Even when you’re closed, customers will be able to purchase goods and services online. Basically, they’re doing your work for you, even when you’re not working yourself. There’s no better give and take for a business than that. You’ll be able to reach a wider audience, such as people who are unable to make it to your physical shop for whatever reason, be it disabilities, lack of transportation, or even because they’re in another country.

Enabling your business to reach the widest audience possible will only be beneficial. The best part? When customers like what they see, they’re willing to share the news of your products and services with others. Allowing these secondary customers to see that your site is up-to-date will ensure that you come across as professional. To enhance this, having active social media accounts will allow your products and services to be shared easily between customers, and then you’ll have even more customers coming to your site. Win-Win!

An Online Presence Builds Relationships and Consumer Trust

The beauty of having a site, blog, and social media accounts is that they enable reviews and comments about your products. As an expert in your business, you’ll be able to answer any queries quickly and thoroughly. Any glowing praise that is publicly available will build your online presence and show even brand-new customers that you’re a reputable business.

Even where there are less-than-kind reviews or comments, you can reach out to unhappy customers and resolve the issue so that your good name stays intact. It’s better to know about an unhappy client so you can make amends and carry your name forward, rather than having an angry customer sharing their distaste for your business without you even knowing they were unhappy in the first place. Being able to right wrongs only helps to build customer loyalty. If you’re not forgiven, at least other clients and customers can see that you tried and that you’re willing to do everything in your power to keep customers happy.

An Online Presence Enables Effortless Marketing

Selling your products and services becomes an effortless process thanks to your online presence. Consumers will be able to browse your products and ensure that they’re happy with their choice without feeling pressured by sales associates. And, as we said, you don’t have to be there for this entire process to take place. Even at night, customers will be buying.

Not only is the process no longer limited, but it’s also never-ending (in a good way!). Marketing yourself online can cost as much or as little as you decide. You don’t have to mail out coupons or flyers; you can simply share them with the click of a button. You can advertise your products and services for free across your social media sites and on your blog. And, if you focus on improving your SEO, then the search engines will work in your favor.

An Online Presence Shows You What Works—And What Doesn’t

Finally, an online presence allows you to see the effects of all these efforts. Understanding and tracking the metrics of your site and social media accounts is quite simple. You’ll be able to see numerical proof of what works and what doesn’t.  If you share a new blog post and see a huge spike in visits, then you’ll know you’ve hit on some content that your audience likes to see. Being able to see the results of your efforts will allow you to make improvements in every aspect of your business and let you experience the real ROI of social media marketing.

Building an online presence isn’t just beneficial to growing a small business—it’s absolutely essential. By creating a blog, maintaining your site, and becoming active in social media, you’ll be more accessible to a wider audience. You’ll also build consumer trust and be able to market effortlessly. Best of all, you’ll always be able to make improvements in all these areas.

This post originally appeared on allbusiness.com

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Social Media Strategies That Win Customers

Social media marketing for business is here to stay.  According to Moz, a well-known SEO consulting company, “72% of online adults use social networking sites.” (https://moz.com/blog/category/social-media.)  Want a crash course in social media marketing essentials?  Invest a few minutes in reading this article about social media strategies.  Discover helpful tips that can help you win customers.

  1. Use social media marketing that instantly ignites your target audience’s interests. What exactly is social media marketing (Social Media Strategies That Win Customers - Luce Media McKinney TXSMM)? Before I define what SMM is, first, think about being a kid at recess in elementary school.  That was a socializing activity.  When we acted social at playtime, we found children our own age also interested in playing marbles, swinging on the playground swings or closely examining ants marching along the ground in a column, etc. Our desire to be social and share common interests is natural in virtually every activity humans do.

When businesses engage online in SMM, marketers share messages (called content) that interest specific prospect types for that business.  So, think of being online like being on the playground back in elementary school.  You are engaging with prospective friends, but it is for business now.

For example, suppose you are a medical doctor.  You write lots of prescriptions.  To write prescriptions, you need ink pens.  Pencils will not do because graphite can be easily erased.  Since you don’t manufacture them yourself, you need someone who sells pens.

You instinctively look online for places that sell pens because for many years now businesses trained us to shop online.  Shopping is a social activity.

According to Statista (https://www.statista.com/topics/871/online-shopping/), in 2016 global e-retail sales amounted to 1.9 trillion US dollars with growth projections by 2020 increasing up to 4.06 trillion US dollars. In business, we buy and sell goods.  To effectively and successfully run a business, you must be social to let medical doctors know you sell ink pens.

The same is true for all businesses. Social media marketing is an activity you do to let a specific group of people know you have the solution to a certain problem or challenge they are experiencing.  As you socialize, you build business relationships with them.  This is done by providing content to which your target market immediately relates.

By sharing content relevant to your target audience, your company can increase brand exposure and broaden customer reach.  The more your company’s brand regularly appears online in many places, (like a familiar TV show), the more you build a fan base.  The more you socially build a reputation for being a trustworthy company, the more sales you make and the longer you stay in business.

  1. Socially engage with your target market using digital marketing. What exactly is digital marketing?  Digital marketing describes online marketing activities where you share your marketing messages on mobile devices and online using emails, SMS messaging, and real-time reporting in the form of analytics.  Marketing online is electronic compared with offline marketing which commonly uses the US mails to mail marketing messages on paper, networking meetings, live public presentations, etc.
  2. Tell compelling stories using content marketing. What is content marketing? We all love to hear an interesting story.  Content marketing revolves around storytelling.  In content marketing, you share online stories through videos, blogs, and social media posts that show how your business solution changes lives for the better.

When effectively using content marketing, the messages you share connect genuinely with a targeted audience. They provide valuable information to consumers and create an eagerness to purchase company products in the future.

To see 30 examples of genius content marketing, check out this link https://www.salesforce.com/blog/2015/12/30-genius-content-marketing-examples-2015.html.

  1. Do’s of social media marketing
    1. Pretend you are dating when it comes to social media. Just like going on a date with somebody new, put your best foot forward.  Be genuinely friendly.
    2. Take it slow as you get to know your target audience a bit at a time. Remember, you are building a meaningful relationship with target market influencers.
    3. Look for common interests between you and your ideal prospect. Talk about those interests in your social media content.
    4. Talk about the problems associated with the common interests you share. Then, share your ideas that make those problems better.
    5. Deliver value rather than just sell your products or services. Be a business friend, but not one that is just in it for the sale.
    6. Recognize that it takes time to build relationships with new customers. Just like in dating, on the first date, you talk the things you may have in common (rather than when you’re going to get married.) Find out about each other and see if you have something in common.
    7. When commonalities are discovered, build on those commonalities. (Similar to when you learned if your ideal marble playing friend in elementary school liked to play with clearies, steelies or cats eyes marbles, etc., in marble games.  In other words, in your first Tweet, drop a nugget of information that helps your ideal prospect in some way.  Make your social media messages all about your prospect.
    8. After you write your content, promote it everywhere that’s appropriate to reach your target market.
  1. Don’ts of social media marketing
    1. Don’t spam by posting and breaking rules of the social media site.
    2. Don’t talk about features of your products/services and reasons to buy. Talk about benefits to the end user of choosing to solve his/her problem.
    3. Generally, don’t be all about the sale (unless it’s an ad)
    4. Don’t say disparaging or inappropriate things about other people. This can destroy your business reputation and credibility.
    5. Don’t misspell content. If you need to hire a professional writer, do it. If you’re just starting out and have limited marketing funds, see if you can trade services to get things done.
  1. What the statistics mean to those in business:
    1. If you are not using social networking, you are losing money. Returning to the playground example, if you were the shy kid and played alone, that doesn’t work well in business.  If you feel afraid to reach out and network, consider getting some professional counseling.
    2. If you are socially networking, are you using a social media content calendar with relevant target market topics? Get a free social media content calendar template from Hubspot here. (https://blog.hubspot.com/blog/tabid/6307/bid/33415/The-Social-Media-Publishing-Schedule-Every-Marketer-Needs-Template.aspx

When you write content, have an end result in mind.  For example, if you are selling musical instruments to children, talk to the parents about the value of their child learning how to play a musical instrument. You could write a blog post on how playing a musical instrument develops self-discipline.  Another blog post might be about how it helps kids get over shyness.  Create a calendar of blog posts that methodically show how it helps kids in many (specific) ways.

  1. Further tips on providing meaningful social media marketing include talking about the emotional aspect of your message. People act for emotional reasons.  When you say something that makes readers FEEL, your message is meaningful.  For example, if you sell hummingbird feeders, a FEELING Tweet might be, “Love feeling amazed watching hummingbirds fly? Imagine what would happen by putting up a hummingbird feeder in your own yard.”  Compare this with a salesy Tweet, “Hurry!  Hummingbird feeders on sale now at Sally’s Lawn and Garden.7. How marketers can make relevant use of social networking to win customers.
    1. Know your target market. When you write social media messages, use the language, words, terms, and passions of your target market.  Speak to them in a way that means something to them. For example, if you sell photocopiers, and a concern for your target is saving money on copies, talk about how they can get more copies by using the toner-saving feature. Talk about what matters to your MARKET more than what matters to YOU.
    2. Provide relevant content of high perceived value to your target market. The content you provide reveals strategies, tips, tricks that make your target market’s jobs or lives easier, time-saving, satisfying. Find out what matters to your target.  Do this by listening and using their feedback. Then, genuinely show them that their interests are valid and important to you.  A great video that helps you understand their need to be validated it this brief video called Validation.  https://www.youtube.com/watch?v=Cbk980jV7Ao
    3. Approach well-known target market challenges, issues and/or problems from a new, interesting, helpful angle. For example, suppose you sell sleep apnea and snoring relief products. Instead of only talking about how sleep apnea is a medical condition that could contribute to causing unwanted health issues, talk about sleep apnea and how a person’s snoring might be negatively affecting his or her relationship.  Those who snore may be unware how important it is to have sleep apnea checked out by a doctor.  But the clincher to send them to their doctor may be to reveal the benefits of a better relationship with a spouse by having it checked out.  This can all be conveyed using compelling and relevant social media marketing messages.

Content marketing in your social media messages works well to win customers.  Prospects like to hear and read testimonials, case studies and personal accounts about problems solved by using a specific product or service.  It helps build credibility and goodwill for your company products.

Lucé Media’s goal is to help small to medium-sized businesses grow new leads and sales. We offer a free social media audit. Click here to sign up and we will get to you as soon as possible.

Now that we’ve shared some tips with you, would you share yours with us?  Leave a comment about your own social media marketing strategies and successes for others to enjoy.

Social Media for Small Business Owners

5 Ways Small Businesses Can Improve Their Social Media Presence

If you are like most small business owners, undoubtedly you have a very busy schedule.  There always seems to be a never-ending list of things to do that will help provide success for your company.  One of the many items on the list is probably or should be, to spend time and attention to your small businesses’ social media presence.  In today’s fast-paced world, social media is of utmost importance to the success of small businesses.  Today’s Social Channels are Sales Channels.

Social Media Marketing sign

There are several things that you can do to improve your presence in the social media outlets that you have chosen for your small business.  Below are a few ideas you should review to ensure your business is maximizing what it already has in the social space

  1.    Choose your Social Media Outlets Carefully, Depending on your Audience.

When you are running your own small business, you don’t have a lot of spare time; however, it is important to make some time to attend to your company’s marketing efforts and that often means your social media platforms.  The trick is to choose which platforms you use very carefully.  Research suggests that the majority of people who enjoy social media use Facebook.  Others enjoy Instagram, Snapchat, Twitter, and the like.  It can be overwhelming to try to post on every social media site, and statistically, it probably does not make sense for you to do so.  Therefore, choose 2-3 networks that you believe will reach your loyal customers effectively, and devote time and attention to your social media presence on those platforms.

  1. Decide Your Small Businesses’ Plan and Goals Prior to Posting.

     Put some serious thought into what you would like to highlight in your social media posts.  It may be wise to write up a long-term plan for a monthly, quarterly, or yearly calendar.  People receive plenty of “junk mail” through emails or on social media sites, so it is a good idea to avoid posting “fluff” items that don’t really have a lot of meaning or purpose.  Choose topics that your customers will find useful in their daily lives.  Also, choose topics that you are very familiar with and ones that you are passionate about.  Stay true and honest to your small business in your social media posts, and aim for posting snippets of value for your customers. This is incredibly important so I will say it again – bring VALUE to your audience and then start building a relationship with them.  They will greatly appreciate it, and in turn, will continue to follow your posts regularly.

  1. Commit to Staying-on-Top of your Social Media Posts.

Social media provides a two-way street between a small business and its’ customers; therefore, you need to commit to staying current with your posts and reply to customers, as needed.  It is important to respond to any unanswered questions, as well as thanking your customers for positive comments.  Conversing with people online should be done in the same way you do it in person. Be genuine.  This shows that your company is interested in their customer’s opinions, as well as setting a good example for other clients who may be watching.

  1. Keep your Posts Consistent and Clear.

     You may decide to choose one staff member or a team of members that have the responsibility of operating your social media platforms.  By appointing one person or small group of people this task, your posts have a better chance of remaining clear and consistent on a regular basis.  Even though you may have multiple people that can contribute to social media ideas or posts, it is a good idea to have one person act as the “poster”, the editor, the monitor, and the responder, should the need to respond arise.  Choosing social media posts can be very challenging and stimulating, so it’s a positive thing to have ideas from several different sources.  Several people can provide input in all of these areas, but by using one responsible person for the final social media product, it will be simpler to have the same “voice” throughout multiple posts.

  1. Post on Social Media on a Regular Basis

It is a wise idea to post on your social media platforms on a very regular basis.  You can either achieve this by creating a calendar and following through with that designated schedule, or you can use one of the many sources available that will automatically post things for you.  There are software programs available that can be used to post snippets automatically, once you create all of the settings.  You might also decide to outsource the project of providing a social media presence for your small business.

Lucé Media is a company that offers full-service social media marketing and a project-based approach.

Summary

If you own a small business, then having a social media presence is vital to the success of your company in today’s society.  People are so interconnected via social media platforms these days, that, as a small business owner, you should really be a part of this connection.  Social media sites are not just for promoting your small business, but they also provide a place for you to give valuable information to your audience and share the knowledge and expertise that you have acquired over the years.  Use this outlet wisely, and chances are that social media will not just benefit your small business, but will prove beneficial to everyone who sees your posts.

There are a couple areas that will give you free information on how you are currently performing in digital and social media marketing.  One tool allows you to see how visible your company is online, in searches and on multiple platforms.  Click here to add your business and zip code and get your free report.  The second free service is a topline review of your current social media efforts.  To get that review, click here and schedule an appointment.

Graphic showing Instagram logo and how to use in content marketing in McKinney, TX

8 Ways to Use Instagram for Business – INFOGRAPHIC

Using Instagram for business is an effective way to help connect to current and potential clients, reinforce your brand, and expand your reach as a business. With over 200 million monthly active users, and over 1.6 billion likes happening on the app every day, that’s a whole world of social engagement to explore. Brands that generate the active social engagement you want, who boast followers over 100K, see a growth in sales and business operations as a whole on an average of about 163% in a two-year span of time, according to a Simply Measured research study. With numbers like these, it’s only logical that you want to take a closer look at how Instagram can be used to help grow your business.

Here is an infographic that outlines 8 best practices for startups and small to medium-sized businesses when it comes to using Instagram for Business.

Content Marketing - 8 Ways to Use Instagram for Business

Show Your Products

Instagram allows you to spread high-quality photography or video of your products and services freely. You are your own filter, and it doesn’t cost you anything to post. Using hashtags and as many as 30 keywords per post, you can target specific markets, regions, trends, lines of business, groups of products, or even advocacy networks, with each post you generate. This means connecting more people to your product than ever, and faster than ever, because people naturally process visual images 60,000 times faster than words on a screen. Connection happens fast.

Show How It’s Made

In the same vein, Instagram allows you to provide a personalized insight into how a product is made. Give a face and a name to the woman who knitted the hat, the artist who curated the design, or the managers that facilitated the shipping of materials. This openness helps to humanize your brand, and creates a genuine connection between you, your process, and your product to potential clients.

Go Behind the Scenes

The Instagram Story feature is perfect for giving the most intimate expression of what your business is like behind the scenes. You can give glimpses of a company dinner, the excitement of an expo event, or even a sneak peak of a new product launch—without the need for such high-definition, permanent images that you’ll want on your business’ Instagram page. The Story feature is liberating, in that it allows you to tell the full behind the scenes story of your company, but without interrupting your branding or marketing strategies for specific Instagram posts.

Show What Your Products Can Do

Take your products for a test run, and document it for the whole of Instagram to see. This is especially helpful if you’re trying to promote a more obscure good or service, or help in a product launch. Quell customer skepticism with video footage or before-and-after shots. These can be great for convincing potential clients that what you have to offer is truly worth it. Today’s younger market is full of skepticism, but Instagram transparency helps bridge that gap and create trust.

Show Off the Office & Employees

You are more than just a fancy font and a logo. Your business is made up of individuals, each with their own excellent personalities, each contributing something a little different to the overall goals of your business. Real faces and real stories are what genuinely connect with customers, and social media is no exception to this rule. Keyword marketing gets you connected, but letting people see who your team members really are, understanding what they do, and hearing how much they love their office space can inspire a sense of genuine loyalty and trust in your brand. This means they’ll better trust the goods and services that you can provide.

Take Your Customers with You

Is your team taking a business trip? Perhaps part of your team is traveling to a different city to do some collaborating? No matter where your next big event or corporate retreat is, let your customers in on the scope of what you do by including that in your Instagram’s storytelling. This is another instance where utilizing the Instagram Story feature can really come in handy. Let a specific employee take over the Instagram feed, give some insight into their personal experience working under your brand, and present a more relatable and engaging narrative to your customers.

Quotes & Inspiration

Brand loyalty comes from more than just an understanding of a product or service. Clients and customers in our current age expect a level or moral acuity from the businesses that they regularly patron. If you want deep customer loyalty, one of the foundations of that can be expressive encouragement, positivity, and advice related to your business or service on Instagram. Clients are far more willing to follow and engage with your business Instagram if you have some variety in your posts. Sharing your latest fall fashion items on sale is certainly a must, but customers prefer to have the line blur between a sales pitch and a personality pitch, because they want to like you for who you are just as much as what you can do for them.

Competitions

Instagram is the best social media platform for hosting raffles, giveaways and competitions with the online community. It works far better than Twitter or Facebook simply because the platform is both image-driven and keyword-driven, and engagement rates are 15% higher on Instagram than Facebook, and 20% higher compared to Twitter, according to a 2015 study by Simply Measured. Images hook potential customers far better than words. In addition, the keyword-based nature of the Instagram platform, combined with a liberated character usage, makes it an easier platform to use when trying to use keyword marketing to target specific subgenres of potential clients to enter your giveaway. These competitions are an incredibly effective tool in spreading your brand by word-of-mouth. It’s as simple as requiring one of the rules of entry to be tagging three friends in the comments section of a post. If only fifty people enter your giveaway, then that’s at least 150 new people who have viewed your Instagram page and become aware of your brand. These numbers can easily multiply into brand loyalty, purchases, and better long-term growth.

Around 70% of brands are using Instagram already to promote their products and services to a highly active online community. In order to ensure the healthiest growth and future for your company, you’ll want to make sure that you’re one of them. It might be time to reach out for expert help in how to maximize social media engagement in growing your business fast, and lastingly.

Lucé Media is a digital and social media marketing company in McKinney, TX and Frisco, TX and Plano, TX and Allen, TX that works with small to medium-sized businesses. Whatever social media platform you need, we are strategists with deep experience that can help you.  Please contact us here and we will get right back to you.

10 Benefits of Social Media Marketing

10 Reasons Why Social Media Is Your Startup Marketing Plan’s Greatest Weapon

By now the power of social media is well known within the business world. The ability to connect directly to an audience in such a personal way has been an incredible advancement for companies of all sizes, whether they work on a local, national or even international basis. Social media platforms provide a window into the life of the consumer, showing the needs, wants, praises and complaints that before could only be gleaned through stodgy and expensive survey campaigns. Not to mention the helpful details that can be mined through demographic and ad insights alone.

Looking at the statistics regarding social media as it stands today, we can see just how influential these platforms truly are:

  • 85% of consumers within the United States are regular social media users, with 58% of those using social media to connect to brands. (MarketingSherpa)
  • 71% of consumers who are satisfied with social media based customer support, or who have a positive social media experience with a brand, will recommend that brand to others. They will also spend on average 21% more. (Ambassador)
  • 57% of consumers say that seeing positive reviews of a business online is a strong influence on them choosing that brand. (DMN)
  • One in three consumers actively seek out brands on social media. (Global Web Index)

The Importance of Social Media for Startup Marketing

As a startup, particularly if you are limited in your capital or could be described as a bootstrap company, you have a unique challenge awaiting you. No matter how good your product, it won’t go anywhere without the ability to reach the intended audience it was made for. That is just step one. If you can’t convince that audience once you’ve connected with them that your brand can stack up against the big guys, or against the other startups already established in the industry, you won’t move the needle.

Social media is an effective, affordable and powerful tool that will give you everything you need to push your brand into the spotlight. As you achieve growth milestones it also gives you a platform to further hone your engagement and continue that upward trajectory.

Luce Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, Dallas

Here are the ten reasons why social media is your startup marketing plan’s greatest weapon.

1 – Increasing Your Exposure

Exposure is not in and of itself the goal of social media use, as it isn’t how many followers you have but what you do with them. However, this is the first step in making a successful social media marketing campaign. You want to build the numbers to get your brand’s message out into the social sphere.

2 – Increasing Your Traffic

Generating traffic is the top reason for most marketers to utilize social media. Thankfully this is a major function of every platform. Regular social media use posted to redirect people to your website is a guaranteed traffic driver.

3 – Establishing Brand Recognition

Half of being successful as a startup is being noticed. Brand recognition ensures that your reputation is preceding you. It shows that you are sticking out in your audience’s mind, rather than getting lost in the sea of faces that is the online marketplace.

4 – Generating Leads

Lead generation is one of the most tedious and difficult aspects of promotion for any marketer. The constant grind can be wearing, but social media makes it easier. You have a pool of potential leads just waiting for you to reach out.

5 – Upping Your Search Ranking

Google prioritizes social searches on their engine, particularly Twitter. You can use that to your advantage by working to make your social profiles as SEO friendly as your website, as well as posting regularly to bring your social profiles to the top of search results.

6 – Gaining Insight Into the Marketplace

When using social research, you can begin to develop better insights into the marketplace at any given moment. Seeing the purchasing habits of your audience is one benefit, though watching the competition can be equally as effective in helping you better develop your own brand strategies.

7 – Building Business-Boosting Relationships

B2C isn’t the only direction you can take your social efforts. Twitter, Facebook, LinkedIn, Reddit and many other platforms give you a launching point for establishing new relationships and partnerships that can be beneficial for your startup.

8 – Improving Sales Figures

Direct sales has been an iffy use for social media since Facebook tried to create storefronts on business pages. But even if in-page checkouts fail to bring exciting results, social media is a great tool for driving conversions by pushing consumers to your site.

9 – Reducing Marketing Costs

Startups have to budget with great care and there are a lot of balls to juggle. Social media is a cheap (in many ways free) marketing tool, with decent advertising options that can work within your business’s means.

10 – Gaining Brand Loyalty

Perhaps the most important part of a startup marketing plan is building brand loyalty. You want to bring your audience back again and again, which is easy if you engage them properly.

Are you looking to improve your social media marketing and digital marketing strategies? The experts at Lucé Media are ready to help your business move into the next phase. We do content marketing in McKinney, TX and Frisco, TX and Plano, TX and Allen, TX.

 

Luce Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, Dallas

Create a Killer Content Marketing Campaign by Going Beyond the Written Word

Content marketing is an essential consideration for any business hoping to build a robust online presence today. Chances are good that when you think of content marketing, you picture techniques like blogging, social media posts, creating reports and whitepapers, and the like.

Luce Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, DallasThere’s good reason for this, too – written content is important, and can provide you with a significant return on your investment. However, there’s more to content marketing than the written word, and utilizing non-written types of content in your online marketing efforts can drive significant traffic, result in ongoing growth, and support profitability.

A Look at the Statistics

While the statistics surrounding written content are impressive, those surrounding non-written content marketing metrics are just as remarkable. Here are a few of the most important takeaways, according to HubSpot:

  • Podcast listening grew 23% between 2015 and 2016, and 21% of Americans 12 and older report listening to at least one podcast in the previous month.
  • Of the content distribution channels most heavily used in digital marketing, five have nothing to do with written content (YouTube, Facebook Video, Instagram, podcasts and Snapchat).
  • Visual content is 40x more likely to be shared on social platforms than other types of content.
  • Infographics are liked/shared on Facebook 3x more than any other type of content.

Those are pretty noteworthy statistics, and they clearly illustrate the need to ensure you have non-written content in your marketing strategy. What types of content work best, though? There are quite a few that you should know, and we’ll outline them below.

Vital Non-Written Content Types for Content Marketing Campaigns

Many of the content types mentioned below should be obvious from the statistics previously discussed, but there may be a few surprises.

Video: This should come as no surprise. Video has been, and will continue to be, the most frequently consumed type of content online. Consider the fact that YouTube is the second largest search engine in the world and deals only with video content.

Three of the platforms mentioned in the statistics section also cater towards video to one extent or another, and there’s the fact that this type of content can be used virtually anywhere, from YouTube and Vimeo to Facebook and Instagram to your company’s blog.

Infographics: Infographics are interesting combinations of written text and illustrative graphics. While the text provides important information, it’s the graphic elements that really capture your audience. These powerful tools do an incredible job of breaking down complex topics into manageable chunks, explaining convoluted subject areas and connections, and more, and they can be used by businesses in virtually any industry. They can also be used as content on social networks like Facebook and Twitter, Instagram, your website or blog, as guest posts on other sites and more.

Livestreaming: This one wasn’t mentioned in the statistics section, but bears a little scrutiny. While it should not be the cornerstone of your marketing, it can be an important addition. Livestreaming is being used by businesses and organizations in every industry, from Food Network to NASA, and everything in between.

It provides a dramatic, immediate connection between you and your audience, allows your audience to interact with you (or your presenters), and can be recorded and reused later. It can also be done on most of the big social networks today, including Snapchat, Facebook Live and YouTube Live. Instagram has also now introduced similar capabilities for their users.

Podcasts: For those not in the know, podcasts are essentially Internet radio shows. They’ve been around for a very long time, but have really caught on in recent years. You can use a podcast to create a reputation as a thought leader in your industry, to explore specific topics in depth, to provide entertainment, and more. They’re heavily used by creators today, but also by many others, including Fortune 500 companies and small businesses.

Other Visual Elements: There are quite a few other visual elements that can be used in your content marketing, either in addition to or conjunction with written content. Memes are hugely popular, and can help you tie into pop culture while remaining relevant, but they are not right for all companies.

You can (and should) be using images to pepper your written content, as well. Articles and blog posts with images outperform those without by a significant margin. Then there are things like presentations, slideshows (Slideshare is an incredibly popular site), and concept visualizations to name just a few.

As you can see, there are plenty of non-written options that can be vital inclusions in your content marketing plan. Perhaps the most important consideration is that you work with a partner who understands not just the importance of content marketing in today’s world, but the wide range of content types that should play a role in building your online presence and sales funnel.

The strategists at Lucé Media can help with all types of content marketing. Click here to get a free analysis of your companies digital marketing and social media marketing efforts. We do content marketing in McKinney, TX and Frisco, TX and Plano, TX.

Source:

https://www.hubspot.com/marketing-statistics

http://contentmarketinginstitute.com/developing-a-strategy/

https://www.forbes.com/sites/miketempleman/2016/11/03/content-marketing-trends-what-to-expect-in-2017-and-beyond/#7aba33d248bb

https://memeburn.com/2014/05/beyond-writing-8-alternative-content-marketing-ideas-and-how-to-leverage-them/

 

Social Engagement

10 Steps On The Rules Of Engagement in Social Media

Standing apart frоm a сrоwd thrоugh ѕосiаl mеdiа will always be аn imроrtаnt part оf уоur digital marketing strategy. Sосiаl Media nеtwоrkѕ are constantly grоwing with nеw uѕеrѕ аnd nеw buѕinеѕѕеѕ, not to mention rapidly changing features and algorithms. With ѕо muсh соmреtitiоn, аnd ѕо mаnу роtеntiаl сuѕtоmеrѕ, hоw do you keep thе audience еngаgеd in order tо build and mаintаin a relationship with thеm?

The one constant that businesses can depend on is that social media itself isn’t going anywhere. It’s increasingly the one reliable place to reach consumers. The tools and channels may shift, but the cultural sea change instigated by Facebook more than a decade ago is here to stay. You don’t need a crystal ball to see that.

Sign showing Time To EngageAccording tо a recent ѕtudу, thе ENGAGEMENTdb ѕtudу, соmраniеѕ that еffесtivеlу utilizе ѕосiаl еngаgеmеnt strategies see an аvеrаgе аnnuаl inсrеаѕе in rеvеnuе of 18%. Additiоnаllу, соmраniеѕ that fail tо initiate well-planned ѕtrаtеgiеѕ fоr ѕосiаl media mаrkеting аrе very likely to ѕее their revenue mаrginѕ dесrеаѕе by mоrе than 6%. Thе Intеrnеt iѕ thе mоѕt роwеrful buѕinеѕѕ tооl that hаѕ ever been сrеаtеd. Today – social media channels are SALES channels. Today, regardless of if you are a startup, small, medium or large business – you need to harness the power of social media marketing.

Remember that social media isn’t a silo, but a bridge that connects you to a larger but more specific type of audience.

We have put together 10 initial steps in the rules of engagement

  1. Engаgе уоur followers. It ѕhоuld соmе аѕ nо surprise thаt thе numbеr one rulе оf ѕосiаl engagement iѕ tо еngаgе аnd be ѕосiаl. Yоu cannot ѕign uр tо bе a раrt оf a соmmunitу and thеn ѕit in a соrnеr bу уоurѕеlf doing nоthing but thrоwing out a fеw рrоduсt dеѕсriрtiоnѕ. Take thе time tо build truѕt with уоur fоllоwеrѕ before you саn start рitсhing ѕаlеѕ to them, ѕо mаkе ѕurе уоu ѕtаrt оut with a lоt оf interaction.
  2. Stау соnѕiѕtеnt. Stiсk with what уоu knоw аnd whаt уоu аrе knоwn fоr. If уоu аrе a jеwеlrу designer, fосuѕ on tорiсѕ about mаking uniԛuе рiесеѕ. Don’t соnfuѕе уоur fоllоwеrѕ by gоing оff оn a rant аbоut сrеdit card rаtеѕ. You саn mix it uр frоm timе to timе, but you wаnt tо ѕtау соnѕiѕtеnt on what tорiсѕ уоu choose.
  3. Bе constant. It happens tо all of us. Wе ѕtаrt оut full оf energy, ѕtау up-to-date on аll оf our роѕtѕ, аnd then ѕlоwlу wе start tо рull back аnd drор off. Inѕtеаd of changing a ѕtаtuѕ update dаilу, we ѕliр down to оnсе a week оr every twо weeks. Thiѕ can hаvе a negative imрасt оn уоur social mаrkеting ѕtrаtеgу. Write dоwn уоur dаilу tasks and stick with it. Dесidе how much уоu can do еvеrу dау and ѕсhеdulе the timе to dо it. Whеthеr it’ѕ changing уоur ѕtаtuѕ оn Fасеbооk оnсе a dау, ѕеnding оut a twееt every hоur, оr leaving comments on a fеw оf уоur favorite blоgѕ, stay соnѕiѕtеnt. Thiѕ is thе оnlу wау to mаkе ѕurе people don’t fоrgеt whо уоu аrе.
  4. It’ѕ nоt аll аbоut уоu. Have уоu еvеr bееn аrоund ѕоmеоnе whо dоеѕ nоthing but talk about himself? It’s not еxасtlу ѕtimulаting соnvеrѕаtiоn. Yоu dоn’t want to bе thе person whо hаѕ no interest in whаt other реорlе have tо ѕау. Shаrе the thingѕ you need tо аbоut уоurѕеlf аnd уоur buѕinеѕѕ but dоn’t fоrgеt tо tаkе thе time tо find оut whаt оthеr people hаvе tо say аnd what they wаnt to hеаr.
  5. Bе rеѕроnѕiblе.  When people see you being responsive to concerns related to your business, you’ll have the chance to promote your products and services there. If a fоllоwеr takes thе timе to lеаvе уоu a comment оr аѕkѕ for a rеtwееt, make ѕurе you givе thеm a response. This is one of the easiest, yet least used forms of engagement. Responding to as many comments or questions from your audience breeds loyalty and return business.  Bу kеерing the conversation gоing, уоu аrе keeping оthеrѕ fullу еngаgеd. Positive оr nеgаtivе, аlwауѕ take thе time tо rеѕроnd to whаt оthеrѕ аrе ѕауing.
  6. Sеаrсh fоr people. If уоu аrеn’t a сеlеbritу, thеn уоu рrоbаblу wоn’t have thоuѕаndѕ оf strangers beating a раth tо уоur ѕосiаl media door. If you wаnt to get more fоllоwеrѕ, уоu nееd tо go оut аnd gеt them. Find people who are talking about the ѕаmе thingѕ thаt intеrеѕt уоu аnd ѕtаrt engaging them.
  7. Be patient. Dо nоt expect tо be аn inѕtаnt success in ѕосiаl media. It tаkеѕ a lоt оf timе, рrасtiсе аnd patience. Sреnd timе wоrking оn your ѕtrаtеgу. Learn to use the tools provided by all major social platforms to give you insights into what your audience is interested. Engage in that arena and bеfоrе lоng you will begin tо ѕее the results you want.
  8. Sреnd time with it. Sосiаl mеdiа rеԛuirеѕ a hefty time investment. To bе ѕuссеѕѕful, уоu have tо bе соmmittеd tо the timе уоu nееd tо рut into it. Keep to a ѕсhеdulе and you will bе аblе to hаndlе the dеmаndѕ that соmе from a social mаrkеting ѕtrаtеgу. Simple strategies like creating an editorial calendar will get you focused on where you should place your greatest efforts.
  9. Rерrеѕеnt your brand. Yоu ѕреnd еnоugh time creating оnе, ѕо you nееd tо mаkе sure уоur brаnd iѕ bеing wеll rерrеѕеntеd. Find your mеѕѕаgе аnd ѕtiсk with it. Consistency is key.  But what do you want to convey about your brand online? When you know why you started your enterprise to begin with – that is where you should represent your brand.
  10. Dоn’t fоrgеt tо sell. You ѕtаrt with the engagement, аnd whеn thе timе is right, wоrk on the sell. Yоu are mаrkеting fоr a purpose, and thаt рurроѕе iѕ to grow уоur buѕinеѕѕ. You саn’t do thаt if you аrеn’t mаking аnу ѕаlеѕ. So, dоn’t forget уоur gоаl аlоng thе wау!

If there’s one common theme in every type of social media tactic for engagement shared here, it’s that you must be careful to treat these channels as a way to build relationships—not as a selling platform. Focus on building connections and engagement first; if your products are right for the people you reach, the purchase will come later.

At Lucé Media, our goal is to get your customers to engage, build loyalty and ultimately increase sales through a variety of digital and social media channels. We have a significant list of services that will fit all marketing budgets – small or large.

Get started by signing up for a free social media audit here.

Title image: What Happens in an Internet Minute

What Happens In An Internet Minute

Did you know that every 60 seconds on the Internet around 700,000 hours of videos are being watched and more than 400 hours of videos get uploaded to YouTube? How about 46,740 photos are posted on Instagram every minute. During the same measure of time, an average of 69,444 hours of video was watched on Netflix.

Just a month ago, it was revealed that Facebook has more than two billion active monthly users. That means that in any given month, more than 25% of Earth’s population logs in to their Facebook account at least once.

This kind of scale is almost impossible to grasp.

The scale of the internet is so great that it doesn’t make sense to look at the information on a monthly basis, or even to use daily figures.

Instead, let’s drill down to just what happens in just one internet minute:

what happens in just one internet minute

If you’ve ever had a post on Facebook or Instagram fizzle out, it’s safe to say that the above proliferation of content in our social feeds is part of the cause.

In a social media universe where there are no barriers to entry and almost infinite amounts of competition, the content game has tilted to become a “winner take all” scenario. Since people don’t have the time to look at the 452,200 tweets sent every minute, they naturally gravitate to the things that already have social proof.

People look to the people, brands, and businesses they trust to see what’s already being talking about, which is why influencers are more important than ever to marketers.

In the end, the key is to understand what types of content work to break through the clutter.  Understanding when your audience is online and open to receiving your content matters as well.  And making sure you are posting content that is truly engaging will all bust this huge flood of content.

At Lucé Media we know how to create the type of content that will breakthrough.  Our long history of studying digital media and creating companies to measure effectiveness allow us to open new doors for your growing business. More locally-owned businesses are turning towards the internet to market their wares and services.  Click here to get a free digital marketing analysis.