Picture showing building money with Social Media

Four Steps to Drive Revenue From Social Media

Thе оthеr dау, I wаѕ liѕtеning tо a роdсаѕt аnd thе ԛuеѕtiоn wаѕ аѕkеd if SEO iѕ ѕtill relevant. Thе thоught wаѕ thаt with thе imроrtаnсе оf ѕосiаl mеdiа in уоur mаrkеting, should уоu invеѕt into ѕосiаl mеdiа оvеr ѕеаrсh еnginе орtimizаtiоn.

Picture showing building money with Social MediaThe соuntеr аrgumеnt wаѕ that you саn’t gеnеrаtе rеvеnuе frоm social mеdiа аnd аѕ a ѕmаll buѕinеѕѕ you need to invеѕt in SEO bесаuѕе thаt iѕ how уоur сuѕtоmеrs аrе gоing tо find уоu, thrоugh thе search engines.

Wеll, tоdау I wаnt tо сhаt аbоut ѕmаll buѕinеѕѕ social mеdiа bеѕt рrасtiсеѕ thаt with help gеnеrаtе grоwth аnd rеvеnuе fоr уоur buѕinеѕѕ. If уоu еxесutе against a social mеdiа рlаn, уоu will generate significant rеvеnuе frоm your еffоrtѕ.

KNOW YOUR AUDIENCE

56% оf companies create highеr ԛuаlitу lеаdѕ uѕing Pеrѕоnаѕ. Knоwing whо уоur сuѕtоmеr will hеlр уоur company сrеаtе bеttеr соntеnt fоr ѕосiаl mеdiа, rеѕulting in bеttеr leads аnd ultimately gеnеrаting mоrе revenue frоm ѕосiаl media. If уоu knоw уоur аudiеnсе iѕ уоungеr, bе mоrе рlауful. If уоu knоw уоur аudiеnсе iѕ mоmѕ, ѕhоw mоrе bаbiеѕ. Knоwing уоur аudiеnсе iѕ сritiсаl tо аnу mаrkеting рlаn.

PICK THE RIGHT SOCIAL MEDIA PLATFORM

Wе аll knоw thе ѕtаtѕ, thеrе аrе оvеr 1.3 billiоn uѕеrѕ on Fасеbооk, 250 million uѕеrѕ on Twittеr, and 200 milliоn uѕеrѕ on Inѕtаgrаm. Thе ԛuеѕtiоn bесоmеѕ аrе уоu uѕing the right ѕосiаl mеdiа рlаtfоrm fоr уоur buѕinеѕѕ? Arе уоu uѕing thе рlаtfоrm thаt уоur сuѕtоmеr uѕе? Piсking thе right ѕосiаl mеdiа рlаtfоrm iѕ nоt juѕt аbоut hоw mаnу uѕеrѕ you саn reach. It iѕ аbоut рiсking thе рlаtfоrm thаt rеасhеѕ your сuѕtоmеr, thе right сuѕtоmеr. Yоur buѕinеѕѕ will nоt gеnеrаtе аnу rеvеnuе if you аrе nоt оn thе right ѕосiаl media рlаtfоrm. Bоnuѕ Tiр: Piсk оnе оr twо mаin ѕосiаl media рlаtfоrmѕ аnd dominate. Thе mоrе ѕосiаl mеdiа рlаtfоrmѕ, thе hаrdеr it iѕ tо mаnаgе. Wоrk uр tо uѕing аll ѕосiаl mеdiа сhаnnеlѕ.

SET THE RIGHT SOCIAL MEDIA GOALS

Thеу ѕау if it gеtѕ writtеn dоwn, it gеtѕ ассоmрliѕhеd. Hоwеvеr, mоrе thаn 80% оf ѕmаll buѕinеѕѕ оwnеr’ѕ dоn‘t keep trасk оf buѕinеѕѕ goals. In оrdеr tо bе successful with ѕосiаl mеdiа, уоu nееd to knоw whаt уоu аrе wоrking оn. Hаvе ѕресifiс аnd timеlу goals with уоur ѕосiаl mеdiа mаrkеting.

Here are a few еxаmрlеs of monthly or quarterly gоаlѕ that will hеlр уоu ѕtау focused аnd асhiеvе уоur ѕосiаl mеdiа mаrkеting gоаlѕ аnd gеnеrаtе mоrе rеvеnuе across all platforms:

  • Increase likes/followers/connections/shares/subscriptions by 20%
  • Generate 1, 10, 100 new leads from social media audience
  • Increase foot traffic from social media by 1, 10, 100 new visitors
  • Generate 10, 100, 1000 new website visits from social media audience

BRAND YOUR SOCIAL MEDIA PROFILES

Yоur brаnd iѕ thе rеаѕоn уоu gеt uр in thе mоrning and wоrk 60 hоurѕ a wееk. Yоur соmраnу brаnd iѕ mоrе thаn juѕt a lоgо, соlоr ѕсhеmе, аnd fоnt tуре. It iѕ уоu аnd уоur viѕiоn. Make sure thаt уоur social media audience knоwѕ your brand аnd whаt уоu ѕtаnd fоr. Yоu hаvе ѕоmе real еѕtаtе оn еасh рlаtfоrm thаt nееdѕ уоur attention. Enѕurе уоur рrоfilе picture аnd cover рhоtоѕ ѕhоw whу уоu аrе in buѕinеѕѕ. Sоmеtimеѕ уоu оnlу gеt оnе impression, make it соunt.

Lucé Media works with small and medium size companies to create digital marketing solutions that drive new sales and revenue.If you’re seeking innovative digital marketing solutions for an ever-changing world, you need Lucé Media. Give us a call today at (469) 907-1057.

Or contact us here and we will get back to you quickly.

Instagram-logo

Hashtags and Filters: Cultivating a Corporate Instagram Presence

man with iPhoneIt’s no surprise to anyone that Instagram has become one of the most effective strategies for growing and marketing your business. Cultivating a social media presence is one of the best ways to engage with your audience and triple your sales. So, how exactly do you go about creating a successful corporate Instagram presence? Here, we’ve outlined some tips for doing just that:

  • Focus on a cohesive visual. One of the most important things that you can do as a corporate Instagram brand is to create a cohesive visual, one that both fully represents your brand and is attractive to your followers. How do you do this? To start, you can ensure consistency in the quality and style of your content! Try to stick to the same filters and color schemes to create brand recognition.
  • Keep things fun. Try to keep things entertaining and fun for your followers! One excellent way to do this is by creating and promoting a content. Get creative! Some contest-oriented ideas could include: coming up with an original hashtag or being one of the first 50 people to like a certain post.
  • Create a hashtag. Don’t skimp on Instagram’s hashtag feature! This is undoubtedly one of the most useful features of Instagram. Make it a point to research the types of hashtags that work for businesses like yours, or others in your industry. The goal with any type of hashtag is to access and engage with as many people as possible.
  • Engage with your followers. Don’t forget to interact with your followers! Try to understand your audience and engage with them, whenever you can.

Here at Lucé Media, our team works with small- to medium-sized businesses and individuals who want to benefit from innovative, exciting new approaches to digital engagement. If you need top-notch assistance with your social media branding efforts, contact Lucé Media today!

Social media text

Ways Small Businesses Can Improve Their Social Media Presence

With the growth of more and more social platforms, it is a reminder to many small business owners that they need to be part of the social media evolution. But which network? Snapchat? Facebook? Instagram? All the above?

Social Media icons on mobile deviceAt Lucé Media, we would recommend that you opt for a mix of social platforms as each channel could and should be used in different ways. Unfortunately, there is no one size fits all.

For instance, if you are looking for young users – say 25 and below – you will find many of them on Snapchat and Instagram.  Women can be found on Pinterest and Facebook.  Business women and men alike are on LinkedIn.  With that said, the 800 lb. Gorilla is Facebook, and we would encourage every small business owner to begin there.

Facebook is the most widely used social media service, with a 2016 study by the Pew Research Center finding that nearly 80 percent of adults who use the internet are on Facebook. Thirty-two percent use Instagram, 31 percent are Pinterest users, 29 percent are on LinkedIn, and 24 percent use Twitter.

The reality is each business should not settle on just one platform – but have a digital and social media plan that is effectively used across several platforms.  Each platform should have a goal attached to it.  For instance, the owner of a small business needs to think about where their audiences are located, what they are watching or listening to, what they are reading and doing.

Creating the right post is another area that requires some planning.  Content is king on social media – but there is so much content available – you must find a way to break through that clutter.  There is much trial and error that can go on.  Hiring a social media firm that uses the right tools to measure how your efforts on social are performing is key to success.  These companies work with a variety of clients in a variety of industries, so they often have a very good idea on what works.

Today, creating an engaging social media post often requires several different elements.  Video would lead our list of must-haves – not in every post – but certainly, in at least 35% of the posts you do at a minimum.  No video – then a compelling picture or pictures would be advisable.  And there are other elements to consider such as using hashtags that help your content be more easily discovered, pursuing influencers with your content to get wider distribution and awareness and so on.

Posting frequency is the next element to think about and plan.  Social media can be a real challenge.  Posting only once or twice a day will get you little if any business.  At Lucé Media we believe that businesses should be posting 2-4 times a day on Facebook, at least a couple of times a day on Instagram, 4-5 times a day on Twitter, etc. Early on you may not have the content needed to accomplish it – but making a commitment to get it done will serve you better in the long run.

Social EngagementOnce you have created content and have started to post, it is important to know that social media is an open-ended platform for communication.  So, you are likely to get comments, questions and yes, criticism on various social platforms.  It is important to listen -watch for these comments and then RESPOND to them in a timely fashion.  This not helps you understand what your customers want – but provides a 2-way channel of communication that can quickly build loyalty amongst your customer base.

In today’s social media world, the best thing a small business owner can do to get real results from their social efforts is to automate as many of the tasks as possible.  As we said earlier – this starts with having a good amount of content from which to pick and choose.  And adding to that pool of content several times a week will also help.  The point is this: manually posting to multiple social media platforms is a difficult task for anyone to accomplish.  So, using scheduling and automation tools will help you succeed.

At Lucé  Media, we have discovered several “secrets.”  First, it’s not much of a secret, but hiring a company to handle most of your social media efforts will likely give you a far greater ROI on your social media efforts than doing it yourself.  A firm like ours has created hundreds of marketing and social media plans that consistently prove successful.  And we have the tools to create, schedule and automate posting at peak times for the best performance.  Second, many social media companies or “agencies” will come at you with their own plan – a kind of one size fits all approach.  Be wary of these companies.  One thing that sets us apart is our use of and deep understanding of social media metrics.  When Lucé Media comes calling – you can expect us to have relevant data, research, and years of experience in interpreting that data.  So, you will have the facts on how your efforts are performing before – we – together create the plan on how to grow and succeed in this space.

It costs nothing to talk with us.  Let’s schedule a time on the phone or in person and let us show you some of the data on your own efforts and how we can best help you.

You can always send us a quick note by clicking here or feel free to call us at (469) 907-1057

 

 

 

Woman looking at cell phone

$10 Billion Dollars Lost – Bad Online Data

A friend of mine recently returned from a vacation and we were discussing the good times she had. Since we are both in the digital space – the talk eventually led in that direction and how digital impacted her vacation.  One of her comments: “I couldn’t help but remember how much inaccurate online data I came across while my family and I were looking for something to do, eat, shop, or visit while we were away.”

Using Mobile to Drive New BusinessEvery day, people like my friend are traveling and searching online for locations of businesses that they are ready to visit right then, only to be failed by their local search experience.

The address is wrong, the phone number’s not there, or they can’t find the business at all. The listing is not claimed, the hours are not stated, the website is wrong… The list goes on. For businesses, this disconnection not only means lost foot traffic but also a lost opportunity for new customers to discover their location and become a future client.

Local presence management is critical to ensuring that businesses are visible, especially to travelers. We have become so dependent on our phones telling us what to do and where to go that it is imperative today to get online information right.Woman looking at cell phone

Believe me when I say – I know that inaccurate location data can undoubtedly frustrate your potential customers, as well as spread and corrupt a brand’s online presence in more ways than you can count…

According to a study completed by Andrew Shotland and Gregg Sterling, bad data cost over 10 billion dollars per year.

  • 18% of listings had a missing or incorrect phone number. When it comes to insurance companies and agents, it’s even worse. As many as 30% of insurance listings fail to list the correct number when customers are looking for a new policy.
  • 43% of listings had missing or incorrect addresses. As people get more mobile with their devices, the impact of this problem – spanning from maps and navigation to local search engines – will only get worse.
  • A full 14% of business listings were missing completely across industries. Although there are many ways that inaccurate information prevents customer visits, the research team looked deeply at how much their lack of digital listings were contributing to the problem.
  • Businesses who have missing listings and are not present online suffer a cost of $10.3B a year. This number was calculated by looking at how many more choices consumers now have as they purchase offline and how digital is changing the game for local businesses.

The new digital world we live in has created this problem of inaccurate or missing listings. The online data available to consumers is often

Sign up and get our free e-book on LocalPresence Management by clicking here.

Let Lucé Media help you get your business and your correct information on the maps – the right way. Schedule a demo today.

Getting local businesses found online is what we do. Let us get your online data right today.

The best times to post to social media to get the most engagement

“Post, Pin, & Tweet”: Best Times To Post To Social Media?

Everyone is looking for the answer to that question of most importance in social media – when is the best time to post content?  Our answer – and the truth – it depends. You’ve spent all this time searching for or creating your content and you want it to have the greatest impact on your audience. There are many answers to the question of when to post content on social media platforms, so we prepared this infographic that will explain the best times per platform. Enjoy… and happy posting!

Best Times To Post To Social Media? - From Luce Media

 

Luce Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, Dallas

 

To get a FREE initial analysis including real-time metrics on your own Social Media performance – click here.

For more information on the Social Media Training and Consulting programs – send an email to Information@LuceMedia.net

Social Media Marketing

4 Steps to a Strong Social Media Marketing Strategy

We want to help you take advantage of all that social media can do for your business. There are well-researched methods that deliver great social marketing. Here are just a few components of a good social media marketing strategy:

  • Brand recognition: By creating a social marketing strategy that involves multiple social networks, you increase the chances of your brand being seen by potential clients.  The more your brand is seen, the more people start to recognize it and trust it.Social Media Marketing
  • Level the playing field: A business can grow an online following through social media just as easily as a large corporation. Brand loyalty is incredibly valuable and can help you retain customers even when larger competitors try to step in.
  • Communication and Exposure: Today, you can reach out to your customer base through social media in ways like never before. That personal interaction can go a long way towards earning and keeping their business. Beyond your own personal communication, those customers can share your products and services to their personal social networks as well.
  • Reduced marketing costs: Social Marketing can be a relatively cheap platform to advertise to your current client base.  By utilizing the social media tools already available, you can reduce the amount of money you spend on traditional marketing methods, and reach a larger market too.

At Luce’ Media, we start by gaining a clear understanding of how your business is currently performing in social media. Using this Data and Insight, we craft social media experiences that rapidly accelerate your business. Sign up for a free Social Media Strategy session today.

Luce Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, Dallas

Social Media Fears Be Gone

In today’s B2B competitive world, there is a daily hand-to-hand battle almost to gain market share. Growing your business today and grabbing a larger share of the market has turned into nothing short of guerilla warfare. Companies need to use every tool available to reach sales goals and objectives. To achieve these goals,Social Media Fears companies have turned to Social Media to expand their customer base and profits. As well they should.  A good friend told me. “If your business is not in Digital and Social – then you are NOT in business.” That could not be truer. Still, we run into prospective clients all the time who say they have fears about getting into Social Media to grow their business.  Let’s talk about getting rid of those Social Media Fears.

Interestingly, in this Digital and Social Media age some disturbing research emerges showing how little some businesses and enterprises know about their social media efforts.  Consider this:

  • Nearly 9 in 10 businesses are not measuring their social media efforts at all.
  • Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter
  • 24% of small business have no social media presence at all

As you can see, there are companies which are still lagging behind when it comes to making effective use of the power of Social Media. So why is it that most companies are still ineffective in their social media marketing.

How are these Social Media fears verbalized?  We often see comments like:

“Social media is a fad.”

“Social media doesn’t work.”

“Social media is an invasion of privacy.”

“We don’t need social media. We sell enough.”

I witness these real Social Media fears when I speak at conferences or conducting workshops and training or even when I am providing guidance to CEOs or individuals on a one-on-one basis.

Three Simple Reasons Companies Are Not in Social Media

How Much Will It Cost? Companies Not Sure of Their Investments

The truth is that every company wants to maximize profits and minimize losses. However, many companies fear that social media content will not give them any realistic return on their investments. In a nutshell, they are not too sure of their ROI.  Plus, many business owners think there are significant costs associated with being successful in social media. The best way to avoid wasting time and money is to have a plan. Social media strategy is required if you want to cast out the fear and get optimal results.

Lack of Experience

Many companies believe that the Social Media is only meant for the experts who truly understand everything about Social Metrics. They fail to understand the fact that it is not rocket science. Through minimal easy to understand internal training, you can turn your marketing department and employees into a social media machine that delivers efficient and cost-effective results. And rest assured it will all work out: No one watches your brand like you do.

Fear of Public Criticism

If you have a business and have failed to make use of social media platforms, then fear of being publicly criticized may be the reason you have not engaged this powerful marketing tool. Think about your business now.  As a business owner, you know there will always be customers who aren’t satisfied with one or two aspects of your services, products, etc.  How do you deal with those customers now to solve their complaints and still retain them as good customers?  Those very techniques are the same ones you should use online in Social Media.  The key to successful customer relationship management in Social Media is quickly responding to posts and honestly addressing customer issues.  Our years of Social Media experience shows this approach will yield you more loyal customers.

Two Quick Solutions to Move Past Social Media Fears

Step #1: Create and implement a social media plan.

For organizations or businesses….

Social Media FearsTeach those individuals who will work on your Social Media and other employees on what social media marketing is and why it’s vital to the future growth of your company. Establish rules and policies on how employees ought to act on social media, how to figure out what’s appropriate in social media posts, and what shouldn’t be done. Likewise, put together a plan in the event a customer has an issue and posts it to social media.  Be prepared to respond quickly. The effort you put into establishing the framework for employee social media use will pay off when (not if) tight spots emerge.

If you are an individual….

Educate yourself on what social media networking is for YOU and why it’s vital… for YOU. While you don’t have to formally write it down (although that would be a smart exercise), decide your approach for posting content, when you’ll comment on other social media posts, how you’ll react and what topics you’ll want to stay away from (like politics), regardless of how enticing they might be.

Step #2: In Social Media – your strategy needs to communicate your brand’s value.

Regardless of whether you’re a business or individual, social media success is predicated on the value you can offer.  I’m talking about the value created and reinforced every individual’s mind when they interact with you and your brand.

With a social media plan that defines your unique value, has a clearly thought out plan, identifies your target audience and has specific goals that can be measured, Social Media fears become a non-issue. Use the right metrics to measure your results and guide your path in social. With each new step, learning replaces fear.

“Do one thing ordinary that alarms you.”Social Media Fears

Position yourself for growth through Social Media in 2017. Don’t let social media fears hold you back from achieving high levels of success and becoming the best version of yourself.

At Lucé Media, we understand that small to medium sized businesses have these concerns.  We get that these fears are real to many businesses and individuals alike.  That’s why we have created social media training programs, online social media boot camps, Social Media Summits and more.  Let our experts teach you how to work on all Social Media platforms successfully.  Let us show you our patented social media metrics that clearly outline what you are doing right and what needs improvement.

Send us a note by clicking here. Alternatively, call us at (469) 907-1057. We will get back to you as soon as possible. Let’s do this together!