Saudi Social Media Users break Silence

Is Your Brand Misbehaving on Social Media?

The rise of social media has presented brands with a new, more direct way of communicating with its customers. Instead of planning ad campaigns months in advance, brands can now react to trending topics in real time, weigh in on current events and just be in touch with the world.  Social media advertising done badly is like throwing money down the rabbit hole.

While the tone on social media channels is typically less formal than in more official communication channels and brands like to present themselves as humorous and snappy, there are limits to what brands should do on TwitterFacebook or other social platforms. For instance, are you getting the engagement on social media you think you should?

According to a recent study from Sprout Social, making fun of customers is the worst offense brands can commit on social media. Brands should also refrain from talking politics, using slang or bashing competitors, as all these things are considered annoying by the majority of their customers.

This chart shows consumer sentiment on brand behavior on social media.

social media

Fear not if you’ve made these mistakes in the past:

The majority of us have made the same mistakes. Just learn from them and move on.

Digital Marketing Consultant McKinney – digital media McKinney – social media McKinney – SEO specialist McKinney – advertising agency McKinney – ad agency McKinney

Welcome to Lucé Media – Social Media Strategy and Metrics

Welcome to Lucé Media.  We are glad you stopped by.

Lucé Media is a collective of some of the best digital, social, video and innovation talent around.  I hope you had a chance to read about our group on the Our Team page.  Our company, Lucé Media is created to be a digital innovation consultancy designed to help business owners realize the true potential of this digital age. If you need a helping hand from experts in the world of digital innovation, our goal is to exceed all your expectations with our exceptional solutions for today’s digital world.

Our Lucé Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, Dallasunique and forward-thinking company strives to venture into the unknown. We don’t tread the same ground as other companies in the digital world, and that’s why our business solutions can completely reinvent companies such as yours. Our experience is unparalleled and our level of customer dedication and satisfaction is what really sets us apart as the gold standard in providing the best services.

The team we have constructed can help in many different areas.  Perhaps you have a special project that need a high level of digital expertise -whether that is in developing content, building software or as we have done before – taking the idea you have and building it from an initial visualization to launching it.  We have the talent to build all the elements in between.  So, a big part of what we do is analyze your touch points, evolve your brands and take advantage of “big idea” thinking.

We support our clients with digital strategy and innovation driven by data, web design, digital marketing, social media branding and video production…all guided by an overarching strategy.  We use an integrated and flexible approach, utilizing the diverse skill sets across our team, and we dedicate ourselves to constantly improving results. Thanks to our focused approach we design digital experiences that meet the demands of your clients and customers.

Please call us or shoot us an email.  We are happy to talk your opportunity and how to make it huge success.