Hashtags and Filters: Cultivating a Corporate Instagram Presence

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man with iPhoneIt’s no surprise to anyone that Instagram has become one of the most effective strategies for growing and marketing your business. Cultivating a social media presence is one of the best ways to engage your audience and triple your sales. So, how exactly do you go about creating a successful corporate Instagram presence? Here, we’ve outlined some tips for doing just that:

  • Focus on a cohesive visual. One of the most important things you can do as a corporate Instagram brand is creating a coherent visual that fully represents your brand and is attractive to your followers. How do you do this? To start, you can ensure consistency in the quality and style of your content! Try to stick to the same filters and color schemes to create brand recognition.
  • Keep things fun. Try to keep things entertaining and fun for your followers! One excellent way to do this is by creating and promoting content. Get creative! Some contest-oriented ideas could include: coming up with an original hashtag or being one of the first 50 people to like a particular post.
  • Create a hashtag. Don’t skimp on Instagram’s hashtag feature, which is undoubtedly one of the most valuable features of Instagram. But, be sure to do research! A good starting place is taking a peek at businesses or others within your industry. What hashtags do they use? The goal of any hashtag is to access and engage with as many people as possible.
  • Engage with your followers. Don’t forget to interact with your followers! Try to understand your audience and engage with them whenever you can.

Here at Lucé Media, our team works with small- to medium-sized businesses and individuals who want to benefit from innovative, exciting new approaches to digital engagement. So if you need top-notch assistance with your social media branding efforts, contact Lucé Media today!

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