Our Team

FIRST AND FOREMOST – THIS TEAM IS YOUR PARTNER

We take immense pride in being a hybrid mix of specialists, creative folks, marketers, and researchers. We not only have a wealth of experience with social media strategies, digital, social metrics and traditional media, we understand the technology, systems, strategies, and mindset to make it all work. We believe great solutions start with careful social metrics and great client experiences. Everything we recommend, design, and develop is done with your best interests, audience, and business objectives in mind. We deliver UNCOMMON

THINKING with a COMMON SENSE approach.

Mark Toney

CEO

A serial entrepreneur with 5 startups and 15 years running digital strategy and consulting companies. Mark’s expertise is with all forms of Digital content, social media strategies and metrics, new product & services development, executive coaching and training, traditional media. He has since consulted hundreds of traditional and digital media firms.

Chris Kraft

Company Advisor

Chris is CEO of ShareRocket, a thriving social media ratings and audience metrics company. He was the founder of Splash Media, the largest social media agency serving the middle markets in the US, Chris established himself as a pioneer in the social media marketing industry.

Chris Yates

Video Content Marketing

Chris Yates is the American Marketing Association’s Social Media Marketer of the Year. With more than 20 years of award-winning, multі-рlаtfоrm storytelling, deep expertise in using video to drive high SEO rankings - he prides himself on creating your visual story in interesting and surprising ways. The beauty, novelty, and success of his visuals are unsurpassed.

Lindsay Wilcox

Social Media Director

Lindsay Wilcox made a name for herself in DFW as an award winning anchor and reporter with the NBC affiliate. It was in that role that she learned the power of social media, strategies in generating compelling social content through viral Facebook, Instagram and Twitter posts. Lindsay has worked in communications for a large, local non-profit and now provides strategies for Luce Media’s fast growing client base.

Maria Luce

Influencer Marketing

Maria’s experience spans years of speaking, on-air roles, and digital functions. She is the CEO/Founder of The Empowered Mom.com. She is also the author of the widely acclaimed book, The Empowered Mom and a soon to be released second book, "How to Talk to Your Kids When Tragedy Strikes." Maria is an expert in the areas of social media, successful blogging campaigns and social engagement.

Shawn Leamon

Paid Social Expert

Shawn provides trusted advice that can only come from the position of having “been there.” He is adept in all areas of Paid Social Media having worked closely with Facebook Ads for years. He has extensive experience in creating online properties that always prove successful. He provides a level of expertise in Paid Social that is rare to find.

Morgan

Paid Search Specialist

Morgan is a Google-certified and Bing-certified paid search specialist with a passion for ROI. His areas of digital marketing expertise include search engine optimization and pay-per-click management. He has worked with hundreds of clients in dozens of different industries since 2008. He is a proud alumnus of Texas A&M and loves to camp, fish and kayak with his family.

What Our Customers Say

As digital and social media became a bigger part of the local landscape, Mark has a meaningful voice in the evolution of this industry. Mark challenged us to think different, and bring new perspectives into strategic conversations.

Michael GayVice President, Inform

Mark understands our business and has a tremendous amount of experience working with media organizations. Whether it be digital, social, content or marketing, Mark worked with me on strategies that were targeted and effective. Mark is very good about working with leaders……He’s a true partner and resource for those working with him.

Jeff BroganVP/Gen Mgr., WCPO TV

Mark has always distinguished himself by staying not on top–but ahead–of the trends in the digital and social arenas. His recognized work on ShareRocket is a great example of the forward-thinking Mark always brings to the table. He is an asset to any project, or organization fortunate enough to make use of his talents.

Linda LevyPresident, The NWT Group

Mark is a smart, strategic thinker who understands how to drive excellent results. Lucé Media is particularly adept in the digital space, where he guided our focus and helped us grow to levels that led the nation. Mark also understands the real metrics for digital success and kept our eye on the prize. Finally, throughout many projects and initiatives, Mark was, and is, a people person. He understands the motivation required to lead a team through change.”

Lyn PlatingaVice President/Gen Mgr

Any time I need counsel, Lucé Media is available to help me shape my marketing messages, voice, tone, and target demos. In addition, their expertise on social and digital media is invaluable and has helped us grow our audience engagement, improve our presentation techniques, and keep us on the leading edge of the technology.

Chris BladesVP, Creative Services

Mark Toney and Lucé Media has a strong understanding of the new digital world and how companies can compete. They have great insight and will help clients to create, integrate and develop compelling systems to generate the results they are looking for.

Jason GouldSVP, Inergize Digital

I’m impressed with Mark & Lucé Media’s ability to help create a clear and concise campaign for our social media campaign.. I’m very much looking forward to building our working relationship with Mark and Lucé Media.

Dave

Any time I need counsel, Lucé Media is available to help me shape my marketing messages, voice, tone, and target demos. In addition, their expertise on social and digital media is invaluable and has helped us grow our audience engagement, improve our presentation techniques, and keep us on the leading edge of the technology.

Chris BladesVice President, Creative Services

Mark and his team at Lucé Media do excellent work! I have spoken to and hired many “so called” Social Media Marketing experts and none have performed anywhere close to the high level of Lucé Media! These guys are experts in Social Media Marketing and generate real results and quality leads.

Shawn LaneCEO, FRS Credit Repair

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