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How To Improve PPC Advertising in McKinney

How To Improve PPC Advertising in McKinney

Not all Pay Per Click (PPC) advertising campaigns are created equal. And not every paid effort will produce results. So, when you’re carving out your PPC strategy to promote your McKinney, TX, company, you will want to devise a plan to address your keywords, landing pages, and advertising goals for the ad campaign. Investing in a PPC advertising campaign without a plan and focus just won’t offer the same ROI and success. To help you develop your best strategy, here are six goals to set upfront that will improve the success of your PPC advertising.

Choosing Your PPC Keywords

The pillar of any successful PPC campaign is the choice and strength of keywords. When you choose yours, you’ll want to take your time and be precise. The keywords you promote will ultimately decide how many clicks and conversions your McKinney, TX, business gets. Start with the landing page your PPC ad will direct visitors to and look for dominant keywords there. Brainstorm with your teams for keyword ideas and scope out your competitors’ ads, too.

Optimizing Keyword Quality (Score)

Pay Per Click campaigns are driven by high-quality keywords and can be evaluated with a Google rating called the Keyword Quality Score. Since the algorithms continuously change, it’s a good idea to verify the user experience score of your chosen keywords. The scale is one to ten, and the rating is available in your keywords report. A strong keyword you used in advertising two months ago might not have the high score again right now. Use this quality tool to make sure your promotion keywords are still the best for your PPC campaign.

Create the List of Negative Keywords to Avoid

To improve the success of your PPC campaign, consider creating a negative keyword list. This step is often one of the most overlooked when advertising in McKinney, TX. And it’s possibly one of the most important steps since it allows you to exclude your ads from similar but unrelated topic searches.

Leverage Ad Extensions

Ad extensions can be huge conversion tools for your PPC advertising efforts. An ad extension will usually include additional links from your website or maybe your McKinney, TX, telephone number. And some extensions are completely automated, meaning AdWords will add your designated extensions automatically. These are great PPC tools to lead those browsers to action directly.

Write Incredibly Engaging Ad Copy

How To Improve PPC Advertising in McKinneyYou can have the best keywords and structure your PPC campaign with total precision and still have marginal results. It’s critical that your PPC advertising is incredibly engaging. Writing your own copy might be challenging. But if you’re able to uniquely solve the customer’s problem, speak to the benefits of what you offer, and use descriptive terms that inspire emotions, you’ll likely see great results.

Make Sure Your Ads Are Mobile-Friendly

Since most consumers are scrolling for products and services with their mobile devices, you’ll definitely want to make sure your PPC advertising is mobile-friendly. Some of the most common suggestions to improve your ad’s mobile-friendliness include starting with short tail keywords and concise ad copy. Getting too lengthy will take longer for a viewer to consume and will be overlooked. Make sure your landing pages are mobile-friendly, too. Some also suggest that the best time to run those mobile PPC ad campaigns is during regular, McKinney, TX, business hours to reach the broadest audience.

Pay Per Click campaigns can be game-changers for McKinney businesses looking to drive traffic and conversions to their sites. If you’re still not getting the ad results you need or just need help putting together your first PPC campaign, contact us! We can take the guesswork out of keyword selection, compelling copy, and performance analytics. And in the end, if you really just need the PPC campaign to work, we can see to it that you get results.

SEO Services In Allen, TX That Boost Organic Traffic

There is certainly no shortage of tips and tricks out there, with advice on boosting your organic traffic. And SEO services in Allen, TX, will offer a host of benefits that help optimize your digital marketing efforts for results. But it can be confusing sometimes to keep up with the latest trends and suggestions. Today, we’ll highlight the key benefits you should be leveraging to see real improvements in your organic traffic.

Search Engines Matter, But So Do Your Buyers

Develop your key buyer personas to better target your customers. As you carve out an SEO plan, you might assume it’s all about keywords and optimizing for the search engine requirements. And in some respects, it is. But don’t forget to optimize your content for your online audience of potential buyers. Make sure your content is relevant and engaging to site visitors. You can meet all of the algorithm criteria and miss your target altogether because your content doesn’t offer any value to the reader.

Don’t Be a Stranger to Other Content Out There

Boosting organic traffic with SEO services in Allen, TX, isn’t just all about your site, content, and online presence. It’s also about how you browse, share, and contribute elsewhere. Jump into other community or industry blogs to comment and participate. Using your individual and company profiles to help spread the word, share your links, and promote others can significantly benefit your organic traffic. You can hop on channels like Reddit or Quora, as well as other industry-related sites to help boost your SEO efforts.

Get Your Blog-On

What you reap from the cyberworld is directly connected to what you put out there in terms of content. Boost your organic SEO with routine and relevant blogging efforts. Keep your topics in line with your buyer personas and within categories that offer value about your site and Allen, TX business. Use online writing resources to help, like Grammarly, if you’re not confident in your grammar skills. Some experts suggest thoughtful and regular blogging can be the most effective way to infuse your organic traffic.

Meta Makes a Huge Difference

Creating content is one thing, but if you’re not getting the meta title right, you could be missing out on more organic traffic. There are three essential ingredients for the website recipe of success. The meta title, description, and URL need to be precise since these pieces communicate directly with Google. And if you want Google to know what you’re talking about, meta data is the way to communicate that. There are several digital tools out there to help guide your meta creation efforts, as well.

Internal Links Boost Organic Traffic

As you build a robust arsenal of blogs and content, you can significantly increase your organic traffic by using internal links with each new post. SEO services in Allen, TX often include strategies that develop new content that also incorporates older, successful content. Keep page visitors on your page longer and funnel them down the rabbit hole of continued reading. Guide new visitors to new-to-them content you have already posted. Be smart about how you promote internal links, though, since too many of them in one piece of content can signal spam to the bots.

It’s OK to Get Personal with Your Link Sharing

Toot your own horn and share your company content across your personal pages, as well. Sharing blogs on social media, LinkedIn, or in chat groups will drive more visitors to your site and inspire more sharing of your Allen, TX company content. The more, the merrier, and increased sharing only improves your presence with Google.

Tweak Until Its Perfect with Data & Analytics

Don’t just create content and throw it out there without measuring results. Use the data, including Google Analytics, to help track the performance of your blog and website. And schedule time to review the results regularly. You can see where visitors are coming from the most and make improvements to tweak keywords or your SEO strategy altogether. Analytics will help ensure you keep up with the changing preferences of your readers or potential customers, too.

If you need SEO services in Allen, TX that work in boosting organic traffic for your online presence, contact us! We know all the best tips and recommendations to make the most of your content production time and budget. Make SEO work for you, and organically, with the right partner and strategy.

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5 Benefits Of Using McKinney Google Adwords Services

You’ve heard of Google Adwords, sometimes just referred to as Google Ads, and maybe even tried investing in campaigns before. But there are key marketing strategies that work better than others when it comes to unlocking the many benefits of Google Adwords. McKinney businesses can certainly leverage these benefits with the right Google Adwords partner and strategy, as well. Consider Google Ads as the marketing tool in your toolbox that requires a bit of knowledge to know how to effectively see results. Here are five direct benefits you can expect from a smart, McKinney Google Adwords service and campaign.

Adwords Produces Faster Results than Traditional SEO

Google Adwords campaigns allow McKinney businesses to send the right message, to the right buyers, and at the right moment in the buyers’ cycle. This precise platform of advertising can, in turn, produce quicker results than other, more traditional SEO methods. Organic SEO takes time to generate results, too. And when you need faster results and more clicks, Google Ads are the way to go.

Huge Boosts to Brand Awareness

When you tap into the world’s largest search engine and funnel your message through a precise Google Adwords campaign, you can expect huge boosts in brand awareness. The world, as a whole, may not need to see your McKinney-based services. And Adwords allows you to promote your company to the audience that matters most to your bottom line. Invest your ad dollars in only reaching your potential customers and showcasing those products and services wanted most by that audience.

Here are some additional and critical data points to consider, as well. Of those potential customers that are exposed to display ads, the display ad brands make significant impressions. Brands experience 155% increased exposure, based on the Google Ad exposed audience members searching for the brand specifically. In other words, potential customers see the ad and will begin to seek out your McKinney brand. And the average company brand earns $2 for every $1 spent in Google Ads.

Driving Traffic to Your McKinney Business Website

Google Adwords strategies are fantastic resources for promoting your company website. Drive more visitors to your site directly with a well-designed Adwords campaign. Funneling online viewers to your McKinney business site can help you capture immediate buyers in the market as well as future potential buyers, who may need your McKinney services later.

Consistently Measure Ongoing Results

Google Adwords allows for better budgeting since you’re able to track and manage ongoing results immediately. If a message isn’t driving traffic like you’d hoped, you can make changes to the campaign until you find the most efficient combination of message, timing, and target audience. Unlike other advertising channels that only offer analytics after the campaign has ended, Google Adwords allows for smarter and more efficient use of budgeting for direct results in the moment.

Outpace Your McKinney Business Competitors

If every one of your McKinney competitors has a website, offers regular blogs, and has strong SEO strategies, there is still one way to get ahead. Outpace your competition by using Google Adwords as part of your digital marketing plan. McKinney Google Adwords services can be the edge your company needs to jump ahead of your competition in search engine results and in bottom-line ROI.

McKinney businesses know the value of Google Adwords, and these are just a few of the added benefits to improving ROI with the right Google Ad campaigns. But if you’re not sure of your footing just yet and need help developing your most efficient Google Adwords strategy, contact us! We can offer the McKinney Google Adwords services you need to surge ahead in 2021.

 

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PPC advertising to expand your business

Why to Consider PPC Advertising to Expand your Business

Digital marketing is a necessary campaign for a successful business, and in that, PPC plays a vital role. Many companies do not pay much attention to the need for PPCwhich is why they miss a great opportunity. PPC (Pay Per Click) advertising reaches to a great extent while promoting your services and products. Pay Per Click is also known as Paid Search Advertising (PSA), targets people with the help of search engines. This guest blog discusses some of the essential aspects of PPC advertising necessary to expand your business.

Get in touch with people looking for a business as of yours!

Around 3.5 million searches take place every day, and 40,000 per second searches indicate that many people look for products and services online. Thus, with PPC, you can access the entire new set of clients. Irrespective of whichever platform you choose to promote your business, you can directly get in touch with people looking for a business similar to yours. Google AdWords offers accessibility to many audiences, actively searching for products or services you sell. As a result, you can grow your business as per the way you have planned.

  • Instant outcomes

The most crucial aspect of PPC is the owners would experience immediate results. In just one click, you can advertise the product to thousands of people out there. With that, you can also attract potential customers while increasing sales.

  • Cost-effective 

Digital campaigns have nothing to do with costs, and many marketers think that PPC leads to a waste of money. Indeed, if you do not keep track of your budget, it does lead to expenses. But if you are aware of the simple tips, designing a cost-effective campaign would be higher. Some of the tips to remember are: start slow, calculate your expenses, and then expand your business, look for ways to reduce CPC costs, increase your budget as long as you get profits, and take a look at what your competitors are doing.

  • Trackable and measurable

The most crucial advantage of PPC is you can track and measure the leads. With Google advertisement tools, you can use Google Analytics, which will provide high-level performance details. The stats of how your PPC is performing are available at any time. It shows how your campaigns are performing and if there is an increase in traffic. In other advertisement ways, there are no specific ways to understand how it’s working, but with PPC, you can get necessary insights.

  • Quality traffic 

Traffic that you are receiving on the search engine is the best traffic, and they would turn out to be your potential clients. Do you know the reason behind this? It is because they are looking for similar services and products, and would opt for your business. As a result, you can attract traffic, and you do not need to push your advertisement to convince people to buy them.

  • More chances to convert into leads.

There is a high chance of search traffic converting into leads, and it’s found that many websites have the best conversion rates through PPC. By achieving a rank on search engine optimization listing, you are getting a better chance to attract more conversion rates for your business.

  • Increases sales and revenue – The ultimate goal!

If you still aren’t convinced of the above reasons, this aspect is the best one that you should take a look at. For any business, the bottom line is to increase sales leading to the growth of revenues. In this instance, PPC increases your sales and revenue, as they drive the conversions towards your business.

  • Build your SEO

If you wish to build SEO, PPC advertising can help you identify the keywords most valuable for the business. These keywords will help to drive conversions to your company.

Final thoughts!

However, PPC advertising is not easy, and to experience the benefits, and it’s better to hire a PPC specialist. He or she can turn your unprofitable business into a profitable one by understanding the requirements. They would analyze the business aspects, and target customers that can turn out to be potential leads. The top company’s data-driven strategy is undoubtedly going to increase your return on investment.

seo services to receive higher rankings

SEO Services That Help Websites Receive Higher Rankings

Search engine optimization or SEO is a process that helps in optimizing a particular website so that it is readily available on the online platform. The main goal of SEO is to improve a website’s ranking in search engines like Bing, Yahoo, and Google. When the search ranking of a website is higher, then it will receive plenty of traffic. When you utilize SEO services, it can lift your site above your competitors. With the help of SEO services, your website will receive a unique setting to attract the targeted audience to your website.

Types of SEO services

In this modern era, the SEO experts at Luce Media will provide you with the latest analytic services to have a positive impact on your website. But there are several types of SEO services offered by Luce Media, and some of the popular ones are mentioned below.

  • Keyword Research: Keyword research is the most crucial part of any SEO project. Before you plan on improving the search engine rankings for your business, you have to know which keywords you have to target. Each of the pages in your domain should have at least one or two unique keywords.
  • Page Creation: When you have a list of general keywords, then the SEO will help you build new pages to rank on the search engines with the help of those keywords. When you do not have pages on your website, you cannot rank on the search engines. You must create long pages for your website and make sure that they have unique content.
  • Page Optimization:  If you already have pages dedicated to a specific topic, you need to optimize it for the search engines. These types of SEO services are ideal for small businesses and stand out to be much more affordable than building pages from scratch. With the help of page optimization, you will receive an excellent ROI (Return on Investment). On certain occasions, some pages need small adjustments so that Yahoo, Bing, or Google can understand them well.

Why take the services of an advertising agency?

There are many reasons to take the services of a reputed Advertising Agency like Luce Media, and to know what the reasons are, take a look at the information provided below!

  • The right advertising agency is equipped with in-house expertise. 
  • They are pretty objective when it comes to choosing marketing techniques.
  • The agency has the power to negotiate lower media rates. 
  • Taking the services of an advertising agency will help your business to save money.
  • When you hire an advertising agency, you need to waste time in training and hiring new employees. It’s because the agency itself has the experience and skilled individuals to provide you the service you need. 

 

Parting Words!

If you want to improve your business’s online visibility and search engine rankings, you can do so by opting for the SEO services. A reputed and well-known company provides these SEO services, and you will receive the services at a price that will match with your tight budget.

boosting email marketing roi

8 Ideas For Boosting Email Marketing ROI

Email continues to be a major workhorse when it comes to boosting engagement and conversion, particulartly in B2B. Heres eight tips for better email marketing.

 

1-Get Visual

Show prospects what you are offering, says Annalisa Church, senior director, marketing technology at Akamai. Include eye catching clickable buttons in your email to engage recipients. “If you’re offering a video, show a picture with a play button.”

2- Vary the frequency. 

There’s no one size fits all rule when it comes to how frequently you should reach out to your audience. Stu Richards, CEO of BredIn, notes that the driver of email frequency should be determined by both how much your customers and prospects say they want to hear from you, and how much content you actually have to offer. “The driver of frequency is how much good stuff you have to share, and how much time it takes to come up with [relevant] topics and formats.”

3- Know the journey. 

What do you want a prospect to do once they open your email? Know your ideal customer’s journey and create communications that will guide your audience on their way. “You have to have a sense of where you are trying to take somebody,” says Anthony Nygren of EMI Strategic Marketing.

4- Have clear goals. 

Superior B2B email marketing results begin with a smart strategy, says John Sisson, president of HBT Marketing and a speaker at LeadsCon Las Vegas. Make sure you know what your business goal is before you launch your email campaign. And then measure against it. And keep in mind that business people are often on autopilot when looking at your email marketing messages. “They scan rather than read,” he says. “So use plenty of white space, really short paragraphs, bullets, lists, and super clear calls to action. Ideally, ask for only one action, but repeat that ask two or three times.”

5- Be interactive. 

With the advent of technology like Google’s launch for AMP for email marketing, brands have more opportunities than ever before to get interactive with audiences in email, notes Jon Dick, VP of marketing at HubSpot. Experiment with in-email experiences like quizzes to boost engagement.

6- Don’t compete with yourself. 

Make sure that the emails the marketing team sends out align with those coming from sales and other departments. “Sales teams create their own cadence, and it is counter intuitive if marketing is sending one message and sales is sending another,” says Randy Frisch, CMO and president, Uberflip. “Look at all your channels and keep things coordinated.”

boosting email marketing roi7- Stress urgency and the need to avoid risk. 

Subject lines that drive urgency, coupled with offer-related marketing pre-headers, increase opening rates, because of the basic human desire to not miss out, says Nancy Harhut, chief creative officer of HBT Marketing and a featured presenter at LeadsCon. Business execs don’t want to make a mistake when buying a product or service for their organization, because it can cost them in term of money and personal reputation. “Send emails that remove risk by highlighting guarantees, testimonials from people like the target, and credibility markers such as industry awards and press mentions.”

8- Make it readable. 

People get a lot of email, and they may very likely be reading your message in a non-business setting, like while they’re waiting in line at the drug store or watching their kid’s soccer game, says Gordon Brott, founder of Gordon Brott Growth Marketing. Avoid big blocks of text that make it difficult to read, and keep the focus on the customer, not your product, to keep them engaged.

This article was originally posted here.

why you need a landing page

Why You Need a Successful Landing Page and How to Create One

When it comes to digital marketing, you may be running the most amazing social media ads in the world, but what happens when users click on the link? Where do they go? Whatever link you specify for them to land on is called the “landing page,” and if it’s not effective, your digital marketing strategy is bound to fail.

Why You Need Landing Pages In Your Digital Marketing Strategy

Landing pages are often used in digital marketing advertising campaigns like those run on social media sites like Facebook or Pinterest, although any page visitors “land” on first is a landing page. For a successful digital marketing strategy, it’s important you recognize each and every landing page as an opportunity to capture a potential client’s interest.

What’s the point of your landing page? Copyblogger shares five purposes yours can have:

  1. Get a visitor to click to go to another page
  2. Get a visitor to buy
  3. Get a visitor to give permission for you to follow up by email, phone, etc.
  4. Get a visitor to tell a friend
  5. Get a visitor to comment or give you some sort of feedback

As you can see, the whole point is to drive visitors to take action.

How to Create Landing Pages That Will Drive a Successful Digital Marketing Strategy

A successful landing page includes 10 elements for digital marketing success.

The Focus Remains on the Visitor

Is your landing page designed to target your digital marketing strategy’s target consumers?

Just as your target audience needs to be the focus of your digital marketing strategy, your visitor needs to remain the focus of your landing page. Everything on the page needs to be created with the goal of resonating with them.

As MailMunch explains, “It’s very easy (and common) to sit down and write copy for a landing page without ever really thinking about the customer. The copy is all about them. The features, practical outcomes, and tangible elements of the offer. Your copy needs to help prospects understand why they should care.”

A Single Call to Action / Digital Marketing Goal

What’s your digital marketing goal? When visitors come to your landing page, what you do you want them to do? That’s your call to action. Communicate it clearly throughout the page.

It may seem counterintuitive – after all, many people like options – but by taking away potential distractions they’ll easily move onto the next step you’d like them to take.

In fact, one study found that removing a navigation menu altogether increased conversions by 100 percent! Research also shows that landing pages with multiple offers get 266 percent fewer leads than those with a single offer.

Also think about a potential offer you can extend to visitors. For example, if you’re asking visitors to join your email list, maybe you can offer some sort of helpful industry research or guide to provide incentive. Another offer could be a discount on your products or services, or entry into a giveaway. Regardless of what you choose, keep your customer front of mind and make sure it ties seamlessly into your call to action.

It’s also important to place your call to action strategically. It needs to be at the top of the page, visible without the visitor needing to scroll. Depending on the page’s length, repeat your call to action so consumers are reminded of it as they scroll down.

Consistent Branding

Your landing page should fit into your digital marketing strategy seamlessly.

Consistent branding will ensure your landing page fits in naturally with the rest of your digital marketing strategy.

Your landing page needs to fit within your overall branding theme through similar fonts, colors, language and visuals; it should be a natural extension of your other digital marketing elements.

Your landing page should also be a natural next step in your digital marketing strategy. If they click on a social media ad, banner ad or email newsletter link and end up on your landing page, it should be a seamless fit with the prompt they saw.

As WordStream explains, “If a user clicks an ad about sleeping bags, don’t drop them in the camping section – you want to bring them to their exact desired destination. Match the user’s need as closely as possible – that’s where the conversions happen!”

Short and Sweet Text

Your landing page’s text should be concise, with a low word count, strategic formatting, compelling headlines and simple, specific language.

You have about 5 seconds to capture a visitor’s attention. Make it count by using bullet points, numbered lists and bold (selectively and strategically). Your copy should highlight just the most important points of your product or service.

This infographic also shows the correlation between the number of words on a page versus the conversion rate. For example, those in the service sector with fewer than 100 words convert 50 percent better than those with more than 500 words.

As you review your landing page copy, consider these digital marketing tactics:

  • Speak to the heart first, then the head. MailMunch explains, “As consumers, we make decisions with our hearts and justify those decisions with practical data and functionality.” You can use headlines to capture attention that speaks to visitors’ emotional desires, then use the text that follows it to provide practical, articulate backup of your initial point.
  • Tie features and benefits together. You can lay out all the features in the world, but if you don’t explain how they benefit the consumer they’re pointless. MailMuch puts it another way: “Features by themselves may appear dull or boring, but when they are tied to benefits, they become compelling and interesting.”

Engaging Visuals

Your landing page should feature compelling visuals that complement your digital marketing strategy.

You can have the most amazing digital marketing text in the world, but without compelling, engaging visuals, consumers are going to see a wall of text and move on. Images and videos can break up the text and capture visitors’ interest more effectively. MailMunch suggests:

  • GIFS to illustrate the offer
  • Text formatting such as bold text, italics, headers and different color fonts
  • Images of people, products or abstract scenery

You may also want to consider using videosResearch shows having them on landing pages increases conversions by 86 percent.

Neil Patel also explains elements of a tidy visual digital marketing design, considering the look of the page as a whole.

  • A clean, simple design with plenty of white space keeps people trained on your call to action.
  • Big font makes it easy and compelling for them to read and understand what your site is all about.
  • Bullets make big blocks of copy easy to scan.
  • Videos pack a big impact into a small space and can increase conversions.
  • Images and graphics that are relevant to your product and related to your audience support your message instead of diverting attention.

Remember that less is more. Choose your images and videos carefully.

Strategic Formatting

There’s more formatting strategy than the headlines, bullet points and bold as recommended above. Research shows the eye naturally looks in an F or Z pattern. Take this into account as you decide where to put which information on your landing page.

A lot of successful landing pages also include form fields for visitors to fill out. Keep these short, only requiring the necessary information; studies show that decreasing the number of fields from 11 to 4 increased conversions by 120 percent.

Established Credibility

Social proof can carry a lot of weight in a digital marketing campaign.

How can you show visitors they can trust you? Neil Patel explains, “As social creatures, humans tend to place greater value on things that other people have already approved. That is why most sites will tend to display evidence of such social validation.”

This digital marketing concept is also known as “social proof.” The idea is that a third party reinforces your main points, proving that you’re trustworthy. Research from Nielsen backs this up, showing that 83 percent of consumers trust recommendations from their peers over advertising.

While not every landing page visitor will have friends that can endorse you, you can provide social proof by including:

  • A list of your customers
  • Testimonials from clients
  • Press mentions
  • Usage statistics
  • Case studies
  • Reviews and ratings

Mobile-Friendly Design

Studies show consumers are spending more time browsing on their phones rather than their computers. In just one year alone, from 2016 to 2017, the number of website visits from mobile devices grew from 57 percent to 63 percent, and the percentage of website time spent on mobile devices from 40 percent to 49 percent.

For digital marketing success, you need to make sure your landing pages are visually appealing, easy to navigate and responsive on users’ mobile devices. Before promoting your page, make sure you and your team test them on your own phones and tablets, ideally with as wide a variety of browsers and operating systems as possible.

Quick Page Load Speed

why you need a landing page If your landing pages take too long to load, it will negatively impact your digital marketing success.

How long does it take for your landing page to load? Studies show 40 percent of consumers abandon a website that takes more than 3 seconds to load, and if an e-commerce website is making $100,000 a day, a 1-second page delay could cost them $2.5 million in lost sales every year!

You can reduce your page load time by removing unnecessary text and graphics. When you test the page on different mobile devices (as well as your desktop), pay attention to how long it takes to load.

Split Testing

The last, but certainly not least important digital marketing guideline, is to split test, or A/B test, your landing page! How do you know if it’s effective if you don’t test it?

Make a few different versions of the page and then run them against each other. Watch the results to see which performs better, then test another element. Test as much as possible – page layout, wording, images, etc. – so you can end up with the most effective landing pages for your digital marketing strategy.

 

This article was originally posted here

 

Content Marketing

4 Unique Services That a Content Marketing Agency Provides

The inbound-marketing organizations experience a 62% lower cost per lead than the traditional marketing ones. Therefore, in the middle of all inbound companies, you will come across content like blogs, articles, eBooks, videos, infographics, case studies, etc. Content Marketing is of critical importance to any business trying to grow website traffic. It is important to spread awareness for the value of a good-quality content and inbound marketing.

Therefore, this responsibility can be taken by the best content marketing agency as they adopt the content marketing methodology, and promote it to their customers and prospects as well. The main focus of the Luce Media agency is to help grow your business. To do so, it is important that we provide services for lead generation and content marketing.

Types of services provided by the agency

Given below are some of the hand-picked and important services that are provided by a content marketing agency.

Content Marketing

  • The strategy of content marketing: This is the first step of a content marketing agency, and they will craft a unique piece of strategy for your business. They will take the responsibility to conduct research on the buyer’s persona and get to know more about your clients. Through this method they will create content, which will be very appealing to your customers. Once the contents are done, they will deliver it to you before publishing to receive your approval.
  • Development of content: The agency will professionally write, edit, and publish it internally too. This process will allow them to produce high quality and consistent content for your business or brand. The content, which will be developed by the agency will be very unique and they will publish it on your business’s website.
  • Distributing the content: The content marketing agency provides automatic distribution services. This means it will help in publishing your content on various social media platforms. To receive a robust distribution, the agency will recommend you to take their additional services like email marketing services and so on. The additions will help you promote your content to the online audience.
  • Content marketing reporting: The agency will help in delivering reports on content marketing each month. This will help them to breakdown the performances of the services they provide. They will keep their focus on increasing your website traffic for you.

The Importance of Digital Marketing in Frisco, TX

Apart from providing services on content marketing, the top company will also be known as the best digital marketing agency as well. This is because they also provide outstanding services in digital marketing. Digital marketing will not just favor the marketers, but it also provides something much more innovative for the consumers too. Choosing digital marketing is known to be a better growth option for your business, increase conversion rates, and help in solving customer issues.

Choosing digital marketing services will also help in increasing the reputation of your brand and engage with mobile customers. Digital marketing plays an important role in reputation management services, by creating an image for your brand.

Growing Your Business

To increase the growth of your business, it is important to use the right set of tools and services for it. Whether it is content marketing, digital marketing or reputation management services, each of them has its own way to help your business. Taking their services will help your business reach its level of success in no time.

Instagram with the Instagram icon

24+ Instagram Statistics That Matter to Marketers in 2019

Instagram MarketingAre you using Instagram to connect with your audience?

And if not, should you?

Okay, that’s a loaded question.

Statistically speaking though, it makes business dollars and sense.

Scan these Instagram stats that show its breadth and depth worldwide. Then use them to shape your Instagram marketing strategy.

Instagram user statistics

Who’s using Instagram? So nice of you to ask.

Well, over an eighth of the 7.6 billion people on the planet (and counting). A look at some Instagram user statistics to keep close to your marketing cuff.

1. 1 billion people use Instagram

Of the social networks, only Facebook and YouTube have more people logging in. With 500 million of them using Instagram—every day. Want some of them to like your business? Click here to for some tips on how.

2. 80% of users are outside the U.S.

That’s a whole lot of global ad revenue for your products and services. With estimates of almost $7 billion in mobile ad revenue in 2018. Interested in doing business in India, Brazil, Indonesia, Turkey, Russia and Japan? Go for it. Tens of millions of active users for your global products.

3. 39% women, 30% men, for U.S. Instagrammers

Women more than men are using this photo sharing app. But the gap has decreased slightly the past couple years.

4. 59% of U.S. users are under 30

…between 18 and 29 years old. Conversely, 33 percent of Instagram users are between 30- and 49-years-old. Another thing, 70 percent of U.S. users have a post secondary education. Now go slice and dice your marketing campaign accordingly.

5. 72% of teens use Instagram, every day

Only second to Snapchat. Yet, 63 percent of 13- to 17-year-olds use Instagram daily, compared to 54 percent for Snapchat. Less users, more engagement on Instagram. All there for you to influence these young-uns with your t-shirts, bracelets, songs, videos, or whatever they like these days.

6. 95% of U.S. Instagrammers use Youtube

…followed by Facebook at 91 percent, and Snapchat at 60 percent. So what, you say? Tell a coherent story for your brand across these platforms. A nice bundle waiting to hear from you.

7. 35% of online adults use Instagram

…with 28 percent of them in the U.S. And they have money to buy your stuff. The right products for the right income earners. For those adult Instagram users:

  • 30% earn up to $30K/year
  • 42% earn $30K – $50K
  • 32% earn $50K – $75K
  • 42% earn $75K+

8. Quick view stats

Quite a few user stats so far, eh? Some more, consolidated. To keep things simple.

  • 34% of Instagram users are millennials
  • 22% of all Instagram users log in at least once a day
  • 38% of users check Instagram multiple times a day
  • 25% of smartphone owners use Instagram

Speaking of statistics… want to see what your business’ Online Visibility looks like? Click here to do Luce Media’s free online visibility test.

That’s some of the who’s, now on to some of the how’s

Instagram usage statistics

How are people using Instagram? Another great question.

Let’s learn some of the hows with these Instagram user statistics.

9. Under-25-year-olds use Instagram 32 minutes a day

Compared to 24 minutes per day for 25 and older. This is more than before. Why? Instagram stories. They make it easy to add a creative flair to any photo or video. You can do the same for your business.

10. Users ‘like’ 4.2 billion posts per day

…making Instagram the happiest place on the internet. And that was in 2016 when there were only 500 million Instagrammers. Is your brand feeling lonely? Get on the ‘like’ band-wagon to make new business friends.

11. 95 million posts per day

And that was in 2016. Surely, a (large) portion of that action is open to your products. What are you waiting for?

12. 400 million Stories a day

Up from 300 million in October 2017. Most brands (2 million of them) are telling their stories with Stories. Over 50 percent one month in 2017. With a third of the most viewed Stories created by businesses. It’s pretty obvious Stories work for brands unless you’re not telling any.

13. 80% increase, year-by-year, for videos

…while the number of videos created each day quadrupled from 2017. Yup, users love their video posts, right from the start. When they launched in 2013, 5 million videos were uploaded in the first 24 hours. Create and run a campaign to feed these video-carnivores.

15. Quick view stats

More quick mentions for how people are using Instagram:

  • 72% of users have bought a product they saw on Instagram
  • Facebook bought Instagram for $715 million
  • Users spend on average 53 minutes a day on the Android Instagram app

Instagram for business statistics

Why use Instagram for business? Because it’s already proven to be business-worthy. As noted by these Instagram business statistics. Whether for the global enterprise, or for your mom-and-pop business.

16. 71% of U.S. businesses use Instagram

…edging out Twitter, which has plateaued. But not Instagram. Things are still and will continue to heat up for this personal and business platform.

17. 25 million business profiles

And over 200 million users visiting at least one business profile every day. From clothing to concerts, lingerie to linguine. Including fashion brands, 96 percent of them are on Instagram. Got something to sell? Instagram has people to target.

18. 2 million monthly advertisers on Instagram

This is a great opportunity for businesses to connect with their audiences, whether on-the-go or in the moment.

19. 80% of users follow at least one business

They ain’t shy about following brands. Yet another stat proving Instagram means business.

20. 60% of users discover products on Instagram

More reason for B2C companies to get on the platform.

21. 75% of users take action

…like visiting a website after looking at a brand’s post. Got good looking products? Instagram is the place to show them off.

22. 70% more likely to buy via mobile

Over a third of Instagram users have used their mobile to purchase a product online– making them 70 percent more likely to do so than non-users.

23. Instagram has 2.2% interaction rate

…dwarfing the other networks, including Facebook with its 0.22 percent rate. Instagram is the engagement king.

24. 90% of the top 100 brands are on Instagram

How many more reasons do you need to hear, to engage on Instagram? Don’t answer that. Rhetorical question.

Other Instagram statistics

  • 50% of businesses on Instagram have produced a Story
  • 50% of Instagrammers follow brands, making them the social networkers who are most likely to do so.

If your business needs help with social media marketing in McKinney, TX. and Frisco, TX., please call us at (469) 907-1057.  Luce Media has deep expertise in Digital Marketing, B2B Marketing, Internet Marketing and is a well-established Digital Media Consultant in McKinney, TX.

Please follow us on FacebookInstagram, and LinkedIn to continue learning.

This information was originally posted here.

Paid Social Media Marketing

For 2019 – Some Simple Concepts to Deliver on Paid Social Media

Social media marketing is a very odd thing. On one hand, social media is a medium which enables brands to dazzle and delight users, in an effort to build trust, loyalty, and evangelism. On the other, it’s the most sophisticated aggregation of data for marketing purposes in human history. The dichotomy between “warm and fuzzy” and “tactical business value” is a difficult thing for most brands to comprehend.

From our experience, the scale usually tips too far to one side or the other, and when that happens, social media marketing often disappoints in terms of business results.

Paid Facebook Ads Since I’m a firm believer in using the ‘fun’ aspect of social media to support tactically driving business, social media advertising fascinates me.

With the right strategy, social media advertising can help support almost any business goal, for almost any industry, however a few key, fundamental elements have to be correctly put in place. And while they aren’t overly complicated, each is immensely important – here are four critical elements of a successful s

1. Targeting

Knowing who you want to reach with social media advertising is the first piece of the puzzle. Studies show that 76% of U.S. consumers have purchased a product they’ve seen in a brand’s social media content, and with the right targeting, you can make sure you hit the most valuable audience at the right time and with the right message.

There are a few key targeting parameters to be aware of when crafting a social media advertising campaign:

  • Age – Obviously you can target users by age range.
  • Gender – You guessed it! You can target by gender as well.
  • Interest Data – Interest data is aggregated based on what users interact with on each respective social channel – if a user frequently engages with content from wine brands, for example, they’ll be bucketed in the “Wine” interest category.
  • Behavioral Data – Behavioral data is aggregated based on what users do, both on and off the social platforms. Through data partnerships, you can target users based on buying habits and other actions.
  • CRM Data  CRM data is essentially your email list. You can upload your email list to almost every social channel and target users via their email address. This is a no-brainer, as long as your list is healthy. People tend to give fake email addresses to brands. Be careful.
  • Website Activity  Through the magic of pixels, you can target people based on the actions they’ve taken on your website. This could includes pages they’ve visited, content they’ve consumed, you can even find audiences that look and behave exactly like your website visitors (lookalike audiences). This is great for prospecting.

Unlocking the power of social media advertising begins with using the right targeting parameters. Be sure to research your target audience as much as possible when building out your targeting.

2. Creative

Once you know who you’re going after, the next step is to consider what kind of social media creative you can use to make them stop scrolling in their feeds long enough in order to absorb your ad messaging. This is critical, since the average human attention span is roughly eight seconds.

Your creative needs to be intriguing, engaging, and enticing if you want users to stop browsing other content and spend some time with yours.

Sounds easy right? Wrong Getting social media ad creative right is tricky – here are some best practices:

  • Demonstrate Context – Use the visual/s in your ad to show people in situations in which your product or service comes in handy. This can help users relate to the messaging, especially if the targeting is accurate.
  • Use Color – As you scroll through your feed, you’ll notice a lot of photos from your friends and family mixed in with images from brands. If you add bright color to your social ad creative, it can help your content stand out a bit more against the rest of the material in the feed – a pop of color can win attention.
  • Have Clear Calls to Action – Social media users are familiar with ads, and what to do when they see one that interests them, however having a clear call to action is always a great idea. The reminder will nudge users to act.
  • Add a Value Proposition – Why should anyone click on your ad? What are you offering them? What does the user get out of the interaction? Be sure to clearly state whatever value you’re bringing to the table in a clear and concise way – remember, you have approximately eight seconds, so don’t waste time. Tell people about your offer, discount, free shipping – whatever it is that your brand is offering, and do so quickly.

When you layer the right social media ad creative onto the right audience targeting, magic happens. Be sure to test different images and videos to see exactly what performs the best.

3. Landing Page

In talking about social media advertising, the discussion about landing pages is almost always forgotten, which makes no sense, considering the landing page is the place where the users you paid good money to target will convert.

Without an effective landing page, optimized for conversion, you’re wasting time, money, and effort with your social media advertising.

Many brands think sending ad traffic to their home page is sufficient, however, doing so is not ideal. Here are a few tips to ensure your landing page complements your social advertising campaign:

  • Consistency – Ensure that your social ad creative has a consistent message, look, and feel which aligns with your landing page. This will help users confirm that they’ve been sent to the right place, and will find what they were promised in the advertisement. This means that, ideally, your campaigns should have unique landing pages whenever possible.
  • Simplicity – The landing page you send traffic to should be simple and easy to understand. Make sure that the information promised to users is there, as well as other relevant, snackable content pieces for users to interact with if they aren’t ready to convert at that time.
  • Design – Keep the important information above the fold (the point at which the user must scroll to get more information), including conversion points, unique call-outs, and calls to action. Place everything users need to know front and center so it’s easy to see.

4. Tracking

Now the fun part – what good is a social media advertising campaign if you don’t have proper tracking in place?

We recommend ensuring that your site, and all relevant landing pages, have Google Analytics set up, social pixels installed (e.g., Facebook, Twitter, LinkedIn, etc.), and as many of the lower-funnel standard events and custom conversions established as make sense.

If this sounds like a foreign language, don’t worry – while implementation of such tracking can be tricky at first, it’s fairly straight-forward once you’ve gone through it a few times. And by setting up these tracking tools, you’ll be able to register how many people have interacted with your social media ads, what they’ve done on your landing pages, and if they ended up converting on a subsequent visit.

The more data, the better – here are the recommended social media advertising key performance indicators (KPIs) you should be tracking:

  • Clicks  – The amount of people who click your ad
  • Page Visits  – The amount of people who actually load the landing page
  • Impressions  – The amount of times your advertisement was served to users
  • Click-Through Rate (CTR)  – The rate at which users who see your ads click them
  • Cost Per Thousand Impressions (CPM)  – The cost of 1,000 impressions
  • Cost Per Click (CPC) – What you pay every time your ad is clicked
  • Time On Site – The amount of time users spend on your website or landing page
  • Pages Per Visit – The number of pages a user visits when on your website
  • Conversions – The amount of last-click goal completions or conversion actions users make
  • Assisted Conversions – The amount of conversions that come from a subsequent action or website session

Easy peasy, right? Running a social media advertising campaign the correct way does take experience, some patience, and a willingness to undertake a certain amount of risk. However, when you’re tracking the right data, you can almost always find your way to a winning campaign that drives results.

Hopefully these tips will help you in your 2019 approach.

This article first appeared here.