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Using video content marketing

Establishing Trust Using Video Content Marketing Services In Frisco

If you haven’t explored video content marketing, you should consider adding it to your strategy for 2021. There are countless advantages to using video, including establishing trust with your customers. Build a trustworthy brand by using video content marketing services in Frisco this year, and we’ll show you just how beneficial the strategy can be.

Telling Your Brand Story

Reading text can be time-consuming, and images only convey half the message. When it comes to telling your brand’s unique story, video content marketing services in Frisco, TX, are the best way to build trust. You can show your passion and integrity with a video conversation. And explaining just how your company solves customer problems is far more convincing than a snippet of text or stationary image. No one knows your company’s brand story better than you, and video content is the way to share your story.

Video Offers an Authentic & Transparent Look into Your Business

Video content marketing in Frisco offers an excellent way for customers to peer into your business. There is an opportunity for authentic transparency with video marketing. Show behind-the-scenes tours of your company. Share employee stories and company good deeds. Show off your company culture and highlight your team’s dedication to service in a video marketing campaign. And in today’s economic environment, any charitable works and donations can make for great video stories. This kind of authentic content sharing can build trust with your audience and customer base at a local level and beyond.

Put a Face to Your Company’s Expertise

Your company logo may represent your company image. But people buy from people they trust. And there’s no better way to put a trustworthy face to your industry knowledge than with video content marketing. When customer’s see and believe a person is trustworthy, they are more likely to associate trust with its brand. Video content marketing in Frisco can undoubtedly help you do that.

Testimonials Inspire Customer Conversions

Before customers buy, they often look to the experiences of others to help in their decision-making. Consumers browse product and service reviews, and you know the value of online review management for just this reason. But when it comes to video content marketing, you can tap into customer testimonials to create powerful conversion messages from actual customers. New browsers may not bother to look for reviews after watching a few testimonial videos of positive experiences.

Product & Service Videos Sell Better than Images Alone

If your Frisco business sells a specific product or service (and almost all of them do), a video content marketing campaign can help you sell in motion. Demonstrate how your product works or what your service entails. In a way, you’re able to create your commercial, highlighting the use and benefits of what you offer. No static image or text ad can have the impact a video can.

Video Content Marketing Improves Social Media Engagement

Videos can help keep your customers engaged longer in a variety of mediums, mainly social media channels. Some data suggests nearly 48% of individuals say they’re more likely to share a video than any other type of social content. Creating a video content marketing campaign can help drive exponential, trust-building results among consumers within their social ecosystems.

If you’re ready to leverage the countless benefits of video, you’re prepared for a partner who specializes in video content marketing in Frisco. Contact us today to develop a strategy and carve out your goals for a video campaign. You’ll likely be amazed at not only how well video can drive business but just how great it is for building and establishing trust with your audience.

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Landing Page Benefits

5 Benefits of Landing Pages for Your Plano, TX Marketing

It used to be that a website served as a one-dimensional platform for funneling potential customers. But companies realize there are a host of benefits to developing cascading digital funnels off of the website to attract and manage online leads. Landing pages are a great way to see serious ROI results in doing just that. And today, we’ll highlight five benefits to incorporating landing page strategies into your Plano, TX marketing plans.

1. Simple Messaging for Results

If your website is the place to lay out everything, there is to know about your Plano, TX business, including what you offer, who you employ, and industry news; consider landing pages as your method for simple messaging for results. Create a stand-alone landing page to market exclusively for an upcoming sale or to offer a seasonal coupon. Market that landing page and use it to attract customers with one simple message. You can advertise to niche audiences with each landing page and use pinpoint precision to solve one unique customer problem at a time.

2. Landing Pages Can Be Analyzed

Create a landing page as part of your Plano, TX, marketing, and then track the results with analytics. See just how many click-throughs your campaign inspired. Sampling different promotions with each page can also help you find which messages work the best for lead generating. It can keep you from overspending on non-performing campaigns, as well.

3. Separate the Qualified Leads from the Cold Leads

Sometimes, your Plano, TX marketing strategy feels like your blasting messages into space, just hoping to shake loose a lead or two. Landing pages can help you separate the qualified leads from the tire-kickers. On one dedicated landing page, for example, you can have a specific call to action that funnels only those interested in the next step can take. And making smart use of these landing pages across a variety of CTAs can keep your qualified lead pools overflowing.

4. Perfect for Launching New Products

Landing pages are perfect mechanisms for promoting new products or services. If you’re introducing something new, dedicate a landing page that builds enthusiasm, offers a tutorial video, and speaks directly to those who will benefit from it. Embedding your new product in a general menu section of your website won’t generate the front-and-center results you want. Instead, consider the landing page as this new product or service’s own dedicated site. You can market this landing page alone across all of your digital channels for maximum exposure and ROI.

5. Target Marketing at Its Finest

Let’s imagine you own a cleaning service. You have two distinct audiences – residential homeowners and office administrators. In this scenario, you could create a landing page for each audience specifically, addressing the different needs of each decision-maker. A residential homeowner might need help with spring cleaning. The office administrator might need to find a professional cleaning service that can save the company money. Each landing page can generate direct results with targeted precision.

What core services or products do you offer that provide different results to different audiences? Maybe your Plano, TX marketing strategy targets women, but you also have something to offer men. Perhaps your company is offering something entirely new within your industry. A landing page would be the perfect addition to your plan. And those businesses with seasonal offerings can change landing page campaigns every season, offering specific CTAs for each, too.

If you’re not yet using landing pages as part of your Plano, TX marketing efforts, you have a tool in your arsenal with unrealized potential. Contact Luce Media today and let us help you devise a plan to incorporate innovative landing page strategies! Landing pages may be the most effective marketing tool you haven’t tapped into yet.

Marketing Personas, Improve Digital Marketing Results

How Frisco, TX Marketing Personas Can Improve Your Digital Marketing Results

There are real benefits to using marketing personas as part of your Frisco, TX digital marketing efforts.

How to Win Customers in Allen, TX Using Social Media Marketing

How to Win Customers in Allen, TX Using Social Media Marketing

Social media marketing for business is here to stay. According to Moz, a well-known SEO consulting company, “72% of online adults use social networking sites“. Want a crash course in social media marketing essentials? Invest a few minutes in reading this article. Discover helpful tips that can help you win customers.

  1. Use social media marketing that instantly ignites your target audience’s interests. What exactly is social media marketing (SMM)? Before I define what SMM is, first, think about being a kid at recess in elementary school. That was a socializing activity. When we acted social at playtime, we found children our own age also interested in playing marbles, swinging on the playground swings or closely examining ants marching along the ground in a column, etc. Our desire to be social and share common interests is natural in virtually every activity humans to do.

When businesses engage online in SMM, marketers share messages (called content) that interest specific prospect types for that business. So, think of being online like being on the playground back in elementary school. You are engaging with prospective friends, but it is for business now.

For example, suppose you are a medical doctor. You write lots of prescriptions. To write prescriptions, you need ink pens. Pencils will not do because graphite can be easily erased. Since you don’t manufacture them yourself, you need someone who sells pens.

You instinctively look online for places that sell pens because, for many years now, businesses have trained us to shop online. Shopping is a social activity.

According to Statista, in 2019, an estimated 1.92 billion people purchased goods or services online, and during the same year, e-retail sales surpassed 3.5 trillion U.S. dollars worldwide. In business, we buy and sell goods. To effectively and successfully run a business, you must be social to let medical doctors know you sell ink pens.

The same is true for all businesses. Social media marketing is an activity you do to let a specific group of people know you have the solution to a certain problem or challenge they are experiencing. As you socialize, you build business relationships with them. This is done by providing content to which your target market immediately relates.

By sharing content relevant to your target audience, your company can increase brand exposure and broaden customer reach. The more your company’s brand regularly appears online in many places (like a familiar T.V. show), the more you build a fan base. The more you socially build a reputation for being a trustworthy company, the more sales you make and the longer you stay in business.

  1. Socially engage with your target market using digital marketing. What exactly is digital marketing? Digital marketing describes online marketing activities where you share your marketing messages on mobile devices and online using emails, SMS messaging, and real-time reporting in the form of analytics. Marketing online is electronic compared with offline marketing, which commonly uses the U.S. mails to mail marketing messages on paper, networking meetings, live public presentations, etc.
  2. Tell compelling stories using content marketing. What is content marketing? We all love to hear an interesting story. Content marketing revolves around storytelling. In content marketing, you share online stories through videos, blogs, and social media posts that show how your business solution changes lives for the better.

 When effectively using content marketing, the messages you share connect genuinely with a targeted audience. They provide valuable information to consumers and create an eagerness to purchase company products in the future.

  1. Do’s of social media marketing.
    1. Pretend you are dating when it comes to social media. Just like going on a date with somebody new, put your best foot forward. Be genuinely friendly.
    2. Take it slow as you get to know your target audience a bit at a time. Remember, you are building a meaningful relationship with target market influencers.
    3. Look for common interests between you and your ideal prospect. Talk about those interests in your social media content.
    4. Talk about the problems associated with the common interests you share. Then, share your ideas that make those problems better.
    5. Deliver value rather than just sell your products or services. Be a business friend, but not one that is just in it for sale.
    6. Recognize that it takes time to build relationships with new customers. Just like in dating, on the first date, you talk about the things you may have in common (rather than when you’re going to get married.) Find out about each other and see if you have something in common.
    7. When commonalities are discovered, build on those commonalities. (Similar to when you learned if your ideal marble playing friend in elementary school liked to play with clearies, steelies or cats eyes marbles, etc., in marble games. In other words, in your first Tweet, drop a nugget of information that helps your ideal prospect in some way. Make your social media messages all about your prospect.
    8. After you write your content, promote it everywhere that’s appropriate to reach your target market.
  2. Don’ts of social media marketing
    1. Don’t spam by posting and breaking the rules of the social media site.
    2. Don’t talk about the features of your products/services and reasons to buy. Talk about benefits to the end-user of choosing to solve his/her problem.
    3. Generally, don’t be all about the sale (unless it’s an ad)
    4. Don’t say disparaging or inappropriate things about other people. This can destroy your business reputation and credibility.
    5. Don’t misspell content. If you need to hire a professional writer, do it. If you’re just starting out and have limited marketing funds, see if you can trade services to get things done.
  1. What the Moz statistic means to those in business:
    1. If you are not using social networking, you are losing money. Returning to the playground example, if you were the shy kid and played alone, that doesn’t work well in business. If you feel afraid to reach out and network, consider getting some professional counseling.
    2. If you are socially networking, are you using a social media content calendar with relevant target market topics? Get a free social media content calendar template from Hubspot here.

When you write content, have an end result in mind. For example, if you are selling musical instruments to children, talk to the parents about the value of their child learning how to play a musical instrument. You could write a blog post on how playing a musical instrument develops self-discipline. Another blog post might be about how it helps kids get over shyness. Create a calendar of blog posts that methodically show how it helps kids in many (specific) ways.

  • Further tips on providing meaningful social media marketing include talking about the emotional aspect of your message. People act for emotional reasons. When you say something that makes readers FEEL, your message is meaningful. For example, if you sell hummingbird feeders, a FEELING Tweet might be, “Love feeling amazed watching hummingbirds fly? Imagine what would happen by putting up a hummingbird feeder in your own yard.” Compare this with a salesy Tweet, “Hurry! Hummingbird feeders on sale now at Sally’s Lawn and Garden.”
  1. How marketers can make relevant use of social networking to win customers.
    1. Know your target market. When you write social media messages, use the language, words, terms, and passions of your target market. Speak to them in a way that means something to them. For example, if you sell photocopiers, and a concern for your target is saving money on copies, talk about how they can get more copies by using the toner-saving feature. Talk about what matters to your MARKET more than what matters to YOU.
    2. Provide relevant content of high perceived value to your target market. The content you provide reveals strategies, tips, tricks that make your target market’s jobs or lives easier, time-saving, satisfying. Find out what matters to your target. Do this by listening and using their feedback. Then, genuinely show them that their interests are valid and important to you. A great video that helps you understand their need to be validated is this brief video called Validation.
    3. Approach well-known target market challenges, issues and/or problems from a new, interesting, helpful angle. For example, suppose you sell sleep apnea and snoring relief products, instead of only talking about how sleep apnea is a medical condition that could contribute to causing unwanted health issues, talk about sleep apnea and how a person’s snoring might be negatively affecting his or her relationship. Those who snore may be unaware of how important it is to have sleep apnea checked out by a doctor. But the clincher to send them to their doctor may be to reveal the benefits of a better relationship with a spouse by having it checked out. This can all be conveyed using compelling and relevant social media marketing messages.

Content marketing in your social media messages works well to win customers. Prospects like to hear and read testimonials, case studies, and personal accounts about problems solved by using a specific product or service. It helps build credibility and goodwill for your company’s products.

Lucé Media’s goal is to help small to medium-sized businesses grow new leads and sales. We offer a free social media audit. Click here to sign up, and we will get to you as soon as possible.

Now that we’ve shared some tips with you, would you share yours with us? Leave a comment about your own social media marketing successes for others to enjoy.

 

Eight Tips for Effective Social Media Marketing in Plano TX

Eight Tips for Effective Social Media Marketing in Plano TX

An effective social media campaign is exactly what your business needs to grow. Social media marketing is a fantastic marketing tool. It improves branding, earns you quality leads, and increases your sales. If not well planned, it can turn into a wastage of valuable resources like time and money. Of course, you can hire professionals for paid social media advertising in Plano, TX. Nonetheless, below are eight tips for effective social media marketing.

1 – Know your goals 

You must always start by setting clear goals for your campaign. Your goal should be highly specific and define what you’re trying to gain from this campaign. Also, the goals you have for your campaign should be measurable. And your social media marketing goal should be relevant to your overall marketing goal. It can be building more audience or increasing traffic to your website, etc.

2 – Identify your ideal audience 

It helps when you get as specific as possible when it comes to recognizing your audience. For instance, if you identify your potential customers as parents, it is acceptable. But if you figure out that your ideal customers are parents living in the U.S. who earn about $75,000. And they belong to age groups from 35-50, primarily use Facebook, and have no interest in outdoor activities. Such targeting increases your chances of success.

3 – Choose the right platform 

You don’t have to run campaigns on all the social media platforms out there. First, you should consider factors like who needs your product or service. If you want to sell directly to consumers, Facebook can be your best pick. If you want to target younger audiences, then you may choose Instagram and Snapchat for advertising. In case you want to market to other businesses, LinkedIn can do it for you.

4 – Consistent delivery of content 

A successful social media campaign becomes possible with constantly nurtured content. Whether it is blogs or images, you always have to keep the target customers in mind. It helps when you post industry-relevant information in the form of articles. It can help you fill your social media calendar and also boost your chances of success.

5 – Win and work with influencers

You should know that more than half of the consumers rely on influencers’ reviews for making a purchase. Since people have credibility in influencers, a recommendation about a product/service indeed makes a difference. You should reach out to influencers and build a relationship with them. Also, prepare yourself to answer ‘what’s in it for me?’ questions. While you get more traffic towards your business, you should also see how you bring value to influencers.

6 – Expand your audience 

The more people see your message, the more leads you are likely to get. Your aim should be to increase social media followers who seem relevant to your product or service. The first thing you should ensure that your current customers follow you on social media. Contests are undoubtedly great ways to increase your following. You may also opt for paid ads to increase followers. 

7 – Keep the audience engaged 

If you want your social media campaign to be successful, you must engage your audience. Responding personally to new followers, answering queries, and interacting with other posts goes a long way to build trust. You have to provide some CTA (call-to-action) with every post. It can be a link to your blog, website, or online store, etc. Creating valuable hashtags helps the audience to discover you easily.

8 – Track your results, analyze and optimize 

The best social media marketers rely on the trial and error method. It’s essential to track your results. Further, you should analyze the data and make the necessary changes to optimize your marketing campaign. It would help if you let the data lead you. Effective social media marketing is a continuous work in progress with timely tweaks as needed.

Parting thoughts

Those were the eight tips for effective social media marketing. The first thing you should do is recognize your goals and your audience as well. You can team up with influencers and use various ways to engage your audience. And yes, you must consistently deliver compelling content for your audience. You can also consider hiring a professional social media marketing agency in Plano, TX.

How Can Paid Social Media Advertising Benefit Your Business?

How Can Paid Social Media Advertising Benefit Your Business?

Irrespective of whether your business is small or big paid social media advertising has become the necessity for brands to grow in this era. To create an impression on the viewer’s mind and convert them into potential leads, paid media advertising plays a significant role. Businesses that do not consider paid social media advertising are losing great opportunities. That’s why; companies not aware of paid advertising should read this guest blog.

Following are some of the benefits of paid media advertising that state how it can benefit your business.

Advanced targeting 

Paid advertising will help your company to reach specific audiences looking for a similar brand. Once the viewer looks at your website, you can run a campaign retargeting the same customers who have shown interest in your service. Therefore, it allows you to be in touch with the company with genuine customers and providing the service. The advanced targeting includes demographics, job titles, interests, geography, etc., depending on the company’s needs.

Enhances brand awareness

Implementing a social media marketing agency can enhance brand awareness, helping to engage a broader audience. After creating a profile, you can start interacting with customers. As a result, you can understand what they are looking for while promoting your business. Simultaneously, it also helps in building the business’s reputation. Every post that you will share on the website will have a chance to reach a large section of people, attracting more customers. Therefore, these clients will get converted into potential leads the next time.

Better alternatives

Trials and optimizations are done to find out valuable data for a brand and its audiences. The social media advertising agency would design advertisements according to the need to click-worthy and have a call to action. There have several alternatives to put forward the ad, such as Facebook offers creating carousel units, single image ads, screen takeovers, etc. It becomes easier for you to create an ad that leads to a higher conversion rate with all such aspects.

Give marketplace insights

One of the essential benefits of an advertising agency is marketplace insights. It is the only way you can analyze the customer’s requirements and directly communicate with them. Continuously monitoring the website will help you to know what your customer is looking for. While doing so, there is no need for you to have a social media presence. It means if you are not active, your company’s profile will continue to work.

Another advantage is to sort the content optimization segment depending on various categories. All these tools will help you pick up the best combination to generate profits for the business.

Access mobile users

More than half of the people who spent time on social media are mobile users, so ensure your website is mobile-friendly. Whenever a user wishes to buy a service or a product from a company, they look for the company’s social media profile first. If they do not find any website, they might not like to go ahead anymore. But an attractive profile with pertinent information will convince them to avail of the service.

Cost-effective

Owning a business is not easy, and you also need to handle a lot of expenses. On that note, many companies might think that a paid advertisement will lead to more costs, but this is not true. Instead, a paid ad would help you to attract a more targeted audience for your business. Therefore, potential customers will avail of the company’s services, increasing the company’s sales and profits. Alongside this, it also depends on the firm you choose; an experienced and reputable firm knows how to invest the company’s budget effectively. That’s why; paid social media advertising can also be termed as cost-effective.

Final notes!

In 2020, more than 90% of small businesses were expected to expand their social media business. The numbers are enough to indicate how essential and beneficial it has become to have a website on social media. It would be better to look for a professional agency that can manage all such activities while concentrating on other aspects. Investing in paid social media advertising will help enhance your target, amplify reach, and achieve more significant outcomes.

Why Dentists Should Hire a Digital Marketing Agency

Why Dentists Should Hire a Digital Marketing Agency

As the internet matures, people from all walks of life begin their search for a new product or service online. And dentists are becoming a highly searched business category. Many people don’t have a regular dentist, or they may be unique in town. Others might only consider the dentist when they’re experiencing pain or after an accident.

Of course, people still value word-of-mouth referrals, but everyone has been disappointed by poor service at a friend well recommended. Besides, consumers achieve a certain satisfaction from hunting down a new service provider on their own. Digital marketing experts can get your message out on various platforms and target the right customers for you.

SEO is Better than Advertising

Of course, you can spend money on print, radio, or even Google Adwords, but many consumers view advertising as inauthentic. A dental website that gets an organic page one appearance on Google’s Search Engine Results Pages (SERPs) gets more respect from the average customer than a paid Google Ad.

In reality, both websites paid for their appearance, but the organically appearing site earned its position through quality content that Google prescreened. Your customers understand that you’ve put a lot of effort into your website, and that kind of dedication is impressive. Investing resources in dental SEO has been yielding dividends for years.

Quality Dental Information

Why Dentists Should Hire a Digital Marketing AgencyHigh-quality Google SERPs happen for a reason. Google analyzes your site for relevant and original information that would be interesting to the person performing the search. A quality digital media company makes sure that your website is optimized to educate and inform someone curious about your area of expertise. Google directs them to your page because you have the information that they’re seeking.
For instance, someone in your city wants to get their teeth whitened. They enter a typical series of words that your dental SEO company has already researched. They ensure that a professional writer inserts these terms strategically throughout their original article on the subject. You may rest assured that these articles are well-researched from the most up-to-date and well-respected online publications.
Not only does the customer get directed to your website, he learns something about the procedure or condition from which he’s suffering. By educating him, but you also earn his trust. You build a bond with a potential customer, and it’s only natural that he comes to you for treatment.

Social Media

Besides your website, a quality digital marketing agency can get your message out through the whole gauntlet of popular social media platforms. Strategic messaging on Facebook, Instagram, Twitter, and others can help get and keep your brand in front of the eyes of potential customers.

Your brand is how people regard your company. An expert digital marketing agency can help dentists develop a name and a reputation in their community. Lucé Media has developed its proprietary and patented algorithms to keep you well-informed of the progress its campaign has made in disseminating your message.

Today’s media marketing agencies won’t limit your brand to SEO content marketing. They can also develop an email and video marketing program for you. Video, in particular, is emerging as one of the most powerful messaging tools available. However, as relevant as a video has become, it must be part of an overall marketing strategy to work effectively.

Anyone with a smartphone can shoot a video and post it on YouTube, but it takes marketing expertise to use it to drive customers to your site and generate sales. Lucé Media has an eclectic team of experts with a wide array of experience. In today’s competitive online environment, you need the very best talent to develop your brand in the community.

Today’s dentists are learning the long-term value of digital marketing agencies. Call Lucé Media today and set up an initial consultation!

 

 

Why Video is Important For Growing Your Small Business in Allen, TX

Why Video is Important For Growing Your Small Business in Allen, TX

“We’re operating in a world where one good video can lead to a massive social following.” – Mike Henry

The average person will spend over five years of their life on social media. That’s more time than we will spend eating or socializing. In that time, we could fly to the moon and back 32 times or watch the Simpsons series 215 times – whichever you find more useful.

Social media has become a big part of our daily lives—so take advantage of it. People aren’t looking at billboards; they hate your spam emails, and please don’t call unexpectedly.

People like video

In fact, people say they want to see more videos from brands in 2021. The use of video as a marketing tool is up 20% from last year. That means 86% of businesses are trusting video and realizing the importance of it. As a growing small business, you should too.

Video increases website traffic and the length of time people stay on your website. The longer people are on your website, the longer you have to get your point across to them. People have short attention spans; grab ahold of every second you can.

Using a video on your landing page can increase your conversions by 86%. Do you feel like you’re throwing your content out there, but no one is looking? Give them an excellent video to watch.

Tips:

  • You have about 3 seconds to catch someone’s attention in your social video. So skip the introductions and start right away with valuable and exciting content.
  • Make sure your videos have subtitles. More people are beginning to watch videos on social media with sound, but many don’t turn the sound on. Go by the rule; ‘design for sound off, delight with sound on.’

People like to share

Sure, that viral video of cats being scared out of their minds by cucumbers is worth a share. But people don’t just want to share silly cat videos; they want to share your videos too. Make your content easy to spread around.

Landing pages with videos are 40x more shareable. When we like what we see, we want to share it with our friends. People like looking at videos a lot more than they like looking at paragraphs. The average person only reads about 20% of words on a webpage.

There are more visual learners in the world than not. So not only do many people respond better to videos over plain text, but most are getting more out of it. You want people to remember your thoughts and ideas. Knowing the way people learn and take in those ideas is essential to your small business.

Tips:

  • Your videos need to be quality. The novelty that anyone can post a video on social media has worn off, and people want something made well.
  • Your video will give you different results on different social media platforms. Test them out to learn which platform works best for your brand.

People Like People

“Using video to connect with a prospect is so much more than a cold call. It humanizes the selling process.” Jill Rowley

People are done with impersonal and cookie-cutter marketing tactics. They want honesty; they want something real. They want to feel a connection with you, your brand, or your product. Most customers throw reason and logic out of the window and use their emotions when making a purchase.

Video provides that face-to-face interaction that people want. When you have their attention in that way, it opens up doors to make that connection. They can read your physical cues and see your passion. If you can touch on their emotions in an honest and positive way, your video will do much better than one that is empty and fake.

This concept especially applies to small businesses. The mass majority doesn’t know who you are yet – but that doesn’t mean they don’t want to. Take advantage of the fact that you’re not some huge company that people can’t get close to. Let people in, in simple ways. People want to know you, what your workspace is like, who you work with, how you relate to them — your customers. Video will help you do just that.

Tips:

  • Businesses who optimize an emotional connection tend to outperform their competition. Test out different scripts and find which ones resonate more with your audience.
  • Be yourself. Your audience will be able to tell if you’re forcing emotions or trying to deceive them.

What next?

People trust videos to teach them how to do things, to make them laugh when they’re having a bad day, to get to know people, to be told information about life and what’s going on in this crazy world.

So you, as a small business, need to use video to teach your customers how to use your products, find ways to speak to them about your business, and make their day a little brighter at the same time. Use video to help your customers get to know you and give them information about how you can make their life in this crazy world a little better.

You need to take advantage of every resource you can. Using video as a part of your social media marketing strategy is one of the most accessible and most rewarding resources available to you.

If you’re ready to start growing your small business, call (469) 907-1057 or send a quick email (information@lucemedia.net ) to our team at Luce Media. Let us help you create compelling videos for social media.

Video content marketing agency

5 Reasons Your Brand Needs A Video Content Marketing Agency

In today’s digital-everything landscape, your brand doesn’t just need video content. Your business needs a video content marketing agency partner. And we’re not just saying that because that’s what we do. You take every other aspect of your business seriously and know when it’s time to outsource to the professionals for the best results. And video content might seem like an easy prospect, especially considering the capabilities of today’s beginner-friendly devices and editing software. But video marketing is so much more complex than just hitting record. And no one understands those layers of intricacies better than a video content marketing agency.

Because Your Brand Needs Consistency

It might seem feasible to take on video creation and marketing. But one of the primary pillars of video content marketing success is consistency. It’s not uncommon for brand managers and business owners to have really great initial ideas about video content. But soon, the schedule gets hectic, and the ideas run short. Next thing you know, you’ve missed a few weeks of posting, and your audience has since moved on to more engaging content. Instead of falling into this cycle of wasted time, you could hire a video content marketing agency to design a consistent production schedule. Your videos will be relevant ongoing and will maintain the level of consistency that video campaigns need for success.

Because Your Business Needs Sales & Conversions

It would help if you had a video content marketing agency because you’re not in the business of shooting videos. You need sales, and your marketing needs to translate to conversions. Shooting your own short video messages isn’t going to bring in more business if you don’t understand the dynamics behind what makes video work. An agency is specialized in creating videos that engage and inspire. And the professionals know precisely how to use video messaging to move an audience through the sales funnel.

Because Your Videos Need to Build Trust

Video content marketing isn’t just about discussing your product or service. It goes beyond showcasing your business’s unique offerings. Those who watch videos certainly need to be educated, entertained, or enlightened in some way. But how you go about creating content that genuinely engages can determine whether or not your video-viewing audience trusts you. Hiring a video content marketing agency for your brand can ensure your brand voice and tone are trustworthy. And marketing agency professionals can help you cater your message to improve the customer’s journey authentically and reliably.

Because A Video Campaign Should Have Real Results

The best part about working with professionals to manage your video content is having someone put real numbers to the results. Track views, conversions, and engagement to ensure your marketing budget is tracking real-time ROI. And if one strategy isn’t working, you’ll know almost immediately. Making adjustments to improve your brand campaign as you go can translate to ongoing success and results.

Because You Don’t Have to Do It Yourself

You’re busy running your company, calling clients, and managing teams. Making a few videos with your smartphone might not seem like a major undertaking. But in the end, your expertise more than likely lies within your business offering and not video content marketing. And you probably don’t have the extra time to dedicate to developing, scheduling, and tracking a proper video content campaign. Knowing you can partner with a video content marketing agency means you don’t have to go it alone.

When you’re ready to create a video content campaign for your brand and company, you’ll want a professional partner to help guide your efforts. Consider partnering with a video content marketing agency like ours. Our expert content strategists can help you launch and manage a video content strategy that works for your brand and, ultimately, your bottom line.

SEO services

SEO Services In Allen, TX That Boost Organic Traffic

There is certainly no shortage of tips and tricks out there, with advice on boosting your organic traffic. And SEO services in Allen, TX, will offer a host of benefits that help optimize your digital marketing efforts for results. But it can be confusing sometimes to keep up with the latest trends and suggestions. Today, we’ll highlight the key benefits you should be leveraging to see tangible improvements in your organic traffic.

Search Engines Matter, But So Do Your Buyers

Develop your key buyer personas to target your customers better. As you carve out an SEO plan, you might assume it’s all about keywords and optimizing search engine requirements. And in some respects, it is. But don’t forget to optimize your content for your online audience of potential buyers. Make sure your content is relevant and engaging to site visitors. You can meet all of the algorithm criteria and miss your target altogether because your content doesn’t offer any value to the reader.

Don’t Be a Stranger to Other Content Out There

Boosting organic traffic with SEO services in Allen, TX, isn’t just all about your site, content, and online presence. It’s also about how you browse, share, and contribute elsewhere. Jump into other community or industry blogs to comment and participate. Using your individual and company profiles to help spread the word, share your links, and promote others can significantly benefit your organic traffic. You can hop on channels like Reddit or Quora, as well as other industry-related sites to help boost your SEO efforts.

Get Your Blog-On

What you reap from the cyberworld is directly connected to what you put out there in terms of content. Boost your organic SEO with routine and relevant blogging efforts. Keep your topics in line with your buyer personas and within categories that offer value about your site and Allen, TX business. Use online writing resources to help, like Grammarly, if you’re not confident in your grammar skills. Some experts suggest thoughtful and regular blogging can be the most effective way to infuse your organic traffic.

Meta Makes a Huge Difference

Creating content is one thing, but if you’re not getting the meta title right, you could be missing out on more organic traffic. There are three essential ingredients for the website recipe of success. The meta title, description, and URL need to be precise since these pieces communicate directly with Google. And if you want Google to know what you’re talking about, metadata is the way to communicate that. There are several digital tools out there to help guide your meta creation efforts, as well.

Internal Links Boost Organic Traffic

As you build a robust arsenal of blogs and content, you can significantly increase your organic traffic by using internal links with each new post. In Allen, TX, SEO services often include strategies that develop unique content that also incorporates older, successful content. Keep page visitors on your page longer and funnel them down the rabbit hole of continued reading. Guide new visitors to new-to-them content you have already posted. Be smart about how you promote internal links, though, since too many of them in one piece of content can signal spam to the bots.

It’s OK to Get Personal with Your Link Sharing

Toot your own horn and share your company content across your pages, as well. Sharing blogs on social media, LinkedIn, or chat groups will drive more visitors to your site and inspire more sharing of your Allen, TX company content. The more, the merrier, and increased sharing only improve your presence with Google.

Tweak Until Its Perfect with Data & Analytics

Don’t just create content and throw it out there without measuring results. Use the data, including Google Analytics, to help track the performance of your blog and website. And schedule a time to review the results regularly. You can see where visitors are coming from the most and make improvements to tweak keywords or your SEO strategy altogether. Analytics will help ensure you keep up with the changing preferences of your readers or potential customers, too.

If you need SEO services in Allen, TX that boost organic traffic for your online presence, contact us! We know all the best tips and recommendations to make the most of your content production time and budget. Make SEO work for you, and organically, with the right partner and strategy.

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