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boosting email marketing roi

8 Ideas For Boosting Email Marketing ROI

Email continues to be a significant workhorse for boosting engagement and conversion, particularly in B2B. Here’s eight tips for better email marketing.

1-Get Visual

Show prospects what you are offering, says Annalisa Church, senior director, marketing technology at Akamai. Include eye-catching clickable buttons in your email to engage recipients. “If you’re offering a video, show a picture with a play button.”

2- Vary the frequency. 

There’s no one size fits all rule when it comes to how frequently you should reach out to your audience. Stu Richards, CEO of Bredin, notes that the driver of email frequency should be determined by both how much your customers and prospects say they want to hear from you, and how much content you actually have to offer. “The driver of frequency is how much good stuff you have to share and how much time it takes to come up with [relevant] topics and formats.”

3- Know the journey. 

What do you want a prospect to do once they open your email? Know your ideal customer’s journey and create communications that will guide your audience on their way. “You have to have a sense of where you are trying to take somebody,” says Anthony Nygren of EMI Strategic Marketing.

4- Have clear goals. 

Superior B2B email marketing results begin with a smart strategy, says John Sisson, president of HBT Marketing and a speaker at LeadsCon Las Vegas. Make sure you know what your business goal is before you launch your email campaign. And then measure against it. And keep in mind that business people are often on autopilot when looking at your email marketing messages. “They scan rather than read,” he says. “So use plenty of white space, concise paragraphs, bullets, lists, and super clear calls to action. Ideally, ask for only one action, but repeat that ask two or three times.”

5- Be interactive. 

With the advent of technology like Google’s launch for AMP for email marketing, brands have more opportunities than ever before to interact with audiences in email, notes Jon Dick, VP of marketing at HubSpot. Experiment with in-email experiences like quizzes to boost engagement.

6- Don’t compete with yourself. 

Ensure that the emails the marketing team sends out align with those coming from sales and other departments. “Sales teams create their cadence, and it is counter-intuitive if marketing is sending one message and sales is sending another,” says Randy Frisch, CMO, and president, Uberflip. “Look at all your channels and keep things coordinated.”

boosting email marketing roi7- Stress urgency and the need to avoid risk. 

Subject lines that drive urgency, coupled with offer-related marketing pre-headers, increase opening rates because of the basic human desire not to miss out, says Nancy Harhut, the chief creative officer of HBT Marketing and a featured presenter at LeadsCon. In addition, business execs don’t want to make a mistake when buying a product or service for their organization because it can cost them money and personal reputation. “Send emails that remove risk by highlighting guarantees, testimonials from people like the target, and credibility markers such as industry awards and press mentions.”

8- Make it readable. 

People get a lot of emails, and they may very likely be reading your message in a non-business setting, like while they’re waiting in line at the drug store or watching their kid’s soccer game, says Gordon Brott, founder of Gordon Brott Growth Marketing. So avoid big blocks of text that make it difficult to read, and keep the focus on the customer, not your product, to keep them engaged.

This article was originally posted here.

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5 ways to improve your small business rankings in Google for 2019

 

For many years, McKinney small businesses have understood the power of strong rankings in the search engines.

Indeed, achieving a strong page 1 ranking on Google can boost the number of customers for any business with an online presence.

But how exactly do you score a great ranking in Google?

With more and more small businesses in McKinney, TX turning to Digital Marketing, there is a growing need to understand the power of strong rankings in search engines. The tactics have evolved from what they were just a few years ago. Let us outline 5 important strategies for small businesses trying to improve their exposure online.

Technical Onsite SEO

5 or 6 years ago, SEO was more of a technical exercise. Today this is still an important component of a small business SEO strategy. In fact, many of the same components are used. 

Overall, you will not rank for a keyword that is not physically on your website. We know this sounds obvious, but many small business owners don’t have strong content on their homepage and can’t figure out why they don’t rank well.

Keywords need to be strategically placed in the Title Tag and H1 Tag. If you don’t know what these are, learn them. It isn’t rocket science. This will also make you better able to communicate with your developer. Or if your website is on the WordPress platform, you can adjust these yourself with one of many SEO plugins available.

Having a website that looks good is important. Many people believe that Google is monitoring bounce rates and dwell times as indicators of user experience. An outdated website or one that is just confusing will repel users and may hurt rankings. 

Ensure that your website is fast. Google explicitly tells us it does not like to rank slow websites. This hurts the user experience and rankings too.

Also, build a mobile-friendly website. More and more users view websites on mobile devices. The latest stats available indicate that 58% of website traffic comes from a mobile device. Your business needs to be well represented on any digital device platform.

Google My Business 

Google presents a map for many keyword searches. They do this for keywords they believe in having local searcher intent, where seeing the business on a map is more helpful. The catch here is that Google is not presenting the business website itself but rather the Google My Business page listing for that business.

Because of this dynamic, it is important that small business owners claim their business listing and ensure all the information is accurately updated. Business phone numbers, addresses, hours, and other relevant information is critical. The way this information is entered in the Google database has been shown to impact rankings. 

Additionally, the number of times the phone number on file with Google My Business is seen by Google’s spiders around the internet has been identified as a ranking factor. These are known as citations and sometimes NAP (Name, Address, Phone Number). To give your business an edge over the competition, post your NAP everywhere you can. There are also numerous services that can help you with this SEO process, known as Directory Listing Services. Luce Media can submit your NAP to dozens of different directories and get you quickly ranking. Click here and scroll down to Online Visibility.

Strong Content

At Luce Media, we know that Google has a strong preference for long-form, well-researched content. For this reason, it pays to write very long blog posts on your website. However, the content needs to be informative and helpful for users.

Many small business owners claim they will have time to write blog posts themselves. However, after a month or two, they stop blogging (if they ever started in the first place). This is a critical mistake. If you can’t produce the blog yourself, hire a service to do it for you. Luce Media provides a blog writing and content marketing in McKinney, TX.

Content published on the website needs to be visually appealing as well as well-written. This means many pictures and graphics – sometimes called visual assets. These visual assets should give the reader a visual representation of the main concepts of the blog post. This will help keep lazy readers engaged.

Many of the top bloggers recommend something visual to break up the words between every fold of the screen. This technique is strong because readers have something appealing to look at as they get tired of reading.

Backlinks

For many years, backlinks have been known to be a critical ingredient in search engine ranking success. This is no less true in 2019 than it was a few years ago. Great content will not rank without strong backlinks to the content from highly authoritative and relevant websites.

Backlinks are key to ranking higher in search engines.

Adam Stetzer, Ph.D., has been in the SEO business for 10 years and says: “Backlinks are one of the hardest concepts for small business owners to understand and execute. They understand on-site SEO and writing great content. They have a hard time committing to a great backlink-building strategy because of the mathematical and conceptual nature of backlinks in the Google algorithm. Nonetheless, there are great places on the Internet to earn backlinks for free.” 

Search engine optimization experts generally agree that there are 2 major components of a backlink that determine if it will help you rank: Authority and Relevance. 

A backlink is considered to have authority if it comes from a domain with a high Domain Rating or Domain Authority. These factors are easily queryable using free SEO analytic tools. In general, you want a link from a high domain authority website. 

Furthermore, the backlink will help you more if it is on a specific page on that website that also has strong authority. Several years ago, Google started distinguishing which pages on a particular website were the strongest. This, again, is determined by how many backlinks are feeding into a specific page on a domain. So while a link from a high authority domain is good, a link placed on the strong web page on that domain (usually the home page) is the best.

The second criterion for a backlink is the relevance of that link. You want links from websites that are about the same subject matter as your website. If you are trying to rank a website about cars, a link from another automotive website would be much more valuable than a link from a foodie website.

How to weigh the relative importance of categorical relevance vs. domain authority nobody can really answer except the engineers at Google. Most SEO’s go for relevance over authority. Both are ideal.

Relationships and Reputation

The final parts of the small business strategy are relationships and reputation. This is a very important part of any SEO strategy as negative reviews often rank very highly in Google. Additionally, the more relationships you have, the stronger your ability to earn great mentions, reviews, and backlinks.

Many small business owners overlook the idea that building relationships will help their online presence. Indeed, it feels old-fashioned. However, human relationships are at the heart of all business, and it is humans that place great backlinks into powerful stories online. Understanding the importance of online reviews is critical for the business owner in McKinney, TX.

Small business owners need to be active in their communities, regularly attend meetups, and maintain ties with those who can mention them online.

Conclusions 

Earning a top position for your small business in McKinney, TX on Google will bring in customers. Because these positions are so coveted, they are also extremely competitive. The 5 strategies outlined in this article represent an outstanding opportunity to move search engine rankings up and get the phone ringing.

This Post was originally Posted at: https://www.bmmagazine.co.uk/marketing/5-ways-to-improve-your-small-business-rankings-in-google/

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Welcome to Lucé Media – Social Media Strategy and Metrics

Welcome to Lucé Media.  We are glad you stopped by.

Lucé Media is a collective of some of the best digital, social, video and innovation talent around.  I hope you had a chance to read about our group on the Our Team page.  Our company, Lucé Media is created to be a digital innovation consultancy designed to help business owners realize the true potential of this digital age. If you need a helping hand from experts in the world of digital innovation, our goal is to exceed all your expectations with our exceptional solutions for today’s digital world.

Our Lucé Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, Dallasunique and forward-thinking company strives to venture into the unknown. We don’t tread the same ground as other companies in the digital world, and that’s why our business solutions can completely reinvent companies such as yours. Our experience is unparalleled and our level of customer dedication and satisfaction is what really sets us apart as the gold standard in providing the best services.

The team we have constructed can help in many different areas.  Perhaps you have a special project that need a high level of digital expertise -whether that is in developing content, building software or as we have done before – taking the idea you have and building it from an initial visualization to launching it.  We have the talent to build all the elements in between.  So, a big part of what we do is analyze your touch points, evolve your brands and take advantage of “big idea” thinking.

We support our clients with digital strategy and innovation driven by data, web design, digital marketing, social media branding and video production…all guided by an overarching strategy.  We use an integrated and flexible approach, utilizing the diverse skill sets across our team, and we dedicate ourselves to constantly improving results. Thanks to our focused approach we design digital experiences that meet the demands of your clients and customers.

Please call us or shoot us an email.  We are happy to talk your opportunity and how to make it huge success.