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How to Win Customers in Allen, TX Using Social Media Marketing

How to Win Customers in Allen, TX Using Social Media Marketing

Social media marketing for business is here to stay.  According to Moz, a well-known SEO consulting company, “72% of online adults use social networking sites”. Want a crash course in social media marketing essentials?  Invest a few minutes in reading this article.  Discover helpful tips that can help you win customers.

  1. Use social media marketing that instantly ignites your target audience’s interests. What exactly is social media marketing (SMM)? Before I define what SMM is, first, think about being a kid at recess in elementary school.  That was a socializing activity.  When we acted social at playtime, we found children our own age also interested in playing marbles, swinging on the playground swings or closely examining ants marching along the ground in a column, etc. Our desire to be social and share common interests is natural in virtually every activity humans do.

When businesses engage online in SMM, marketers share messages (called content) that interest specific prospect types for that business.  So, think of being online like being on the playground back in elementary school.  You are engaging with prospective friends, but it is for business now.

For example, suppose you are a medical doctor.  You write lots of prescriptions.  To write prescriptions, you need ink pens.  Pencils will not do because graphite can be easily erased.  Since you don’t manufacture them yourself, you need someone who sells pens.

You instinctively look online for places that sell pens because for many years now businesses trained us to shop online.  Shopping is a social activity.

According to Statista, in 2019, an estimated 1.92 billion people purchased goods or services online, and during the same year, e-retail sales surpassed 3.5 trillion U.S. dollars worldwide. In business, we buy and sell goods.To effectively and successfully run a business, you must be social to let medical doctors know you sell ink pens.

The same is true for all businesses. Social media marketing is an activity you do to let a specific group of people know you have the solution to a certain problem or challenge they are experiencing.  As you socialize, you build business relationships with them.  This is done by providing content to which your target market immediately relates.

By sharing content relevant to your target audience, your company can increase brand exposure and broaden customer reach.  The more your company’s brand regularly appears online in many places, (like a familiar TV show), the more you build a fan base.  The more you socially build a reputation for being a trustworthy company, the more sales you make and the longer you stay in business.

  1. Socially engage with your target market using digital marketing. What exactly is digital marketing?  Digital marketing describes online marketing activities where you share your marketing messages on mobile devices and online using emails, SMS messaging, and real time reporting in the form of analytics.  Marketing online is electronic compared with offline marketing which commonly uses the US mails to mail marketing messages on paper, networking meetings, live public presentations, etc.

 

  1. Tell compelling stories using content marketing. What is content marketing? We all love to hear an interesting story.  Content marketing revolves around storytelling.  In content marketing you share online stories through videos, blogs, and social media posts that show how your business solution changes lives for the better.

 When effectively using content marketing, the messages you share connect genuinely with a targeted audience. They provide valuable information to consumers and create eagerness to purchase company products in the future.

  1. Do’s of social media marketing
    1. Pretend you are dating when it comes to social media. Just like going on a date with somebody new, put your best foot forward.  Be genuinely friendly.
    2. Take it slow as you get to know your target audience a bit at a time. Remember, you are building a meaningful relationship with target market influencers.
    3. Look for common interests between you and your ideal prospect. Talk about those interests in your social media content.
    4. Talk about the problems associated with the common interests you share. Then, share your ideas that make those problems better.
    5. Deliver value rather than just sell your products or services. Be a business friend, but not one that is just in it for the sale.
    6. Recognize that it takes time to build relationships with new customers. Just like in dating, on the first date you talk the things you may have in common (rather than when you’re going to get married.) Find out about each other and see if you have something in common.
    7. When commonalities are discovered, build on those commonalities. (Similar to when you learned if your ideal marble playing friend in elementary school liked to play with clearies, steelies or cats eyes marbles, etc., in marble games.  In other words, in your first Tweet, drop a nugget of information that helps your ideal prospect in some way.  Make your social media messages all about your prospect.
    8. After you write your content, promote it everywhere that’s appropriate to reach your target market.
  1. Don’ts of social media marketing
    1. Don’t spam by posting and breaking rules of the social media site.
    2. Don’t talk about features of your products/services and reasons to buy. Talk about benefits to the end user of choosing to solve his/her problem.
    3. Generally, don’t be all about the sale (unless it’s an ad)
    4. Don’t say disparaging or inappropriate things about other people. This can destroy your business reputation and credibility.
    5. Don’t misspell content. If you need to hire a professional writer, do it. If you’re just starting out and have limited marketing funds, see if you can trade services to get things done.

 

  1. What the Moz statistic means to those in business:
    1. If you are not using social networking, you are losing money. Returning to the playground example, if you were the shy kid and played alone, that doesn’t work well in business.  If you feel afraid to reach out and network, consider getting some professional counseling.
    2. If you are socially networking, are you using a social media content calendar with relevant target market topics? Get a free social media content calendar template from Hubspot here.

When you write content, have an end result in mind.  For example, if you are selling musical instruments to children, talk to the parents about the value of their child learning how to play a musical instrument. You could write a blog post on how playing a musical instrument develops self-discipline.  Another blog post might be about how it helps kids get over shyness.  Create a calendar of blog posts that methodically show how it helps kids in many (specific) ways.

  • Further tips on providing meaningful social media marketing include talking about the emotional aspect of your message. People act for emotional reasons.  When you say something that makes readers FEEL, your message is meaningful.  For example, if you sell hummingbird feeders, a FEELING Tweet might be, “Love feeling amazed watching hummingbirds fly? Imagine what would happen by putting up a hummingbird feeder in your own yard.”  Compare this with a salesy Tweet, “Hurry!  Hummingbird feeders on sale now at Sally’s Lawn and Garden.”

 

  1. How marketers can make relevant use of social networking to win customers.
    1. Know your target market. When you write social media messages, use the language, words, terms and passions of your target market.  Speak to them in a way that means something to them. For example, if you sell photocopiers, and a concern for your target is saving money on copies, talk about how they can get more copies by using the toner-saving feature. Talk about what matters to your MARKET more than what matters to YOU.
    2. Provide relevant content of high perceived value to your target market. The content you provide reveals strategies, tips, tricks that makes your target market’s jobs or lives easier, time-saving, satisfying. Find out what matters to your target.  Do this by listening and using their feedback. Then, genuinely show them that their interests are valid and important to you.  A great video that helps you understand their need to be validated it this brief video called Validation.
    3. Approach well-known target market challenges, issues and/or problems from a new, interesting, helpful angle. For example, suppose you sell sleep apnea and snoring relief products. Instead of only talking about how sleep apnea is a medical condition that could contribute to causing unwanted health issues, talk about sleep apnea and how a person’s snoring might be negatively affecting his or her relationship.  Those who snore may be unware how important it is to have sleep apnea checked out by a doctor.  But the clincher to send them to their doctor may be to reveal the benefits of a better relationship with a spouse by having it checked out.  This can all be conveyed using compelling and relevant social media marketing messages.

Content marketing in your social media messages works well to win customers.  Prospects like to hear and read testimonials, case studies and personal accounts about problems solved by using a specific product or service.  It helps build credibility and goodwill for your company products.

Lucé Media’s goal is to help small to medium sized businesses grow new leads and sales. We offer a free social media audit. Click here to sign up and we will get to you as soon as possible.

Now that we’ve shared some tips with you, would you share yours with us?  Leave a comment about your own social media marketing successes for others to enjoy.

 

Seven significant reasons to hire a website design and development company in Plano, TX

Seven Significant Reasons to Hire a Website Design and Development Company in Plano, TX

What’s the most effective step you can take towards the success of your business? Well, having a professional website for your business is indeed a key. Today, when websites have become common, it takes serious efforts to create a website that stands out. There are many drag-and-drop website creation tools online. But, nothing can match the quality of a site made by an experienced website designer. That’s why; you might want to consider hiring a website development company in Plano TX.

The following are the seven significant reasons you should hire a professional web development company.

1 – Gives you a high-quality website 

A professional web development company provided you with a high-quality website. Yes, there are many website design tools out there. But they can’t help you build a reliable and unique website. A website has several elements like images, headers, plug-ins, and codes, etc. An experienced web designer has the necessary skills, and he can create a stellar website for your business. Remember that website design includes both how it looks and how it works. And a professional design fulfills both the aspects.

2 – Saves your valuable time 

As a business owner, there must be countless things you need to monitor and manage each day. Creating a professional website will require you to learn to code. You will need to spend extra hours and effort to build a website. And it may not be as much reliable. Every second you work on website designing could get used to working on other valuable aspects of your business. By hiring a professional web designer, you can get an excellent website quickly, which is more value for money.

3 – Creates a positive first impression 

When your potential customer visits your website, they instantly form an opinion about your website. Whether the customers want to stay or leave your website relies majorly on your website’s design. You should know that people make snappy judgments when it comes to websites. So you might offer the best product or service, but if your website is lousy, then the user might leave the site in seconds. But, professional web designers create an impressive website that engages the visitors.

4 – You get a responsive web design 

More than half of the people online use mobile phones to access the internet. It means a majority of your potential customers are likely to visit your website from mobile devices. If you plan to get a different site for each device like computers, smartphones, etc., you will spend a lot. Instead, you should hire a web development company as they will get you a responsive website. It means your website will run smoothly across all devices, be it tablets, mobile phones, PCs, or laptops.

5 – Search engine optimized website 

Seven significant reasons to hire a website design and development company in Plano, TXYou might have the best products or services on your website. But if your website doesn’t appear in search results, you will have no sales. That’s why it’s essential to optimize your website for search engines. When you hire a professional web designer, they will ensure that your site shows in search results. A professional web designing company will optimize all the pages on your website to improve its online visibility.

6 – Competitive advantage 

When you hire a professional web designer versus DIY your website, you earn a significant competitive advantage. Many small business owners tend to DIY their site to save money. But the lack of experience in website designing delivers an inferior website. When you have a professionally created website, it will rank on top for the related user queries. It can help you stay ahead of all your competitors.

 7 – Faster loading website 

As much as the appearance of your website matters, the speed of your website is critical too. If your website takes too long to load, users are likely to close the tab and visit the competitor’s website. A professional web designer uses integrated features and plug-ins to provide maximum speed and security to your site. Such a site can help you get more traffic than ever.

To finish off

Those were the seven significant reasons to hire professionals for your website design in Plano TX. It saves you valuable time and provides you with a flawless website. Most of all, web developers optimize your website for search engines. By hiring a web development company, you can get a high-quality website that drives excellent results.

Improving SEO With A Website Development Company in McKinney, TX

Improving SEO With A Website Development Company in McKinney, TX

As a business owner in McKinney, TX, you know the importance of Search Engine Optimization. And when it comes to your company website, you understand it’s the SEO that will keep your ranking high when customers search for your products or services.

But there’s so much advice out there about how to improve your SEO and tips for ranking higher; it can be hard to know what’s best for your business. Today, we’ll cut through the clutter and tell you exactly what you can do to improve your SEO. And it all revolves around partnering with a website development company in McKinney, TX, that understands best what your goals and needs are.

Forget Algorithms, Focus on Search Intent

Instead of trying to guess the magic wand formula to rank first with Google, focus your SEO efforts on search intent. Experts predict the ability of a company to answer to the four most common reasons for a search, commercial, navigational, transactional, and informational, will improve its SEO naturally. You can design your website to solve customer problems and answer their questions, solidifying your authority in the McKinney, TX, market.

Customer Analytics for Lifetime Value & Retention

What are your website analytics telling you about your customers? If you’re not seeing the results, in SEO ranking or click-throughs and conversions, you might consider revamping your site. Websites today that have been developed to increase the lifetime value of a visitor and focus on customer retention are proving to have better SEO results. Look at your current data and metrics. If your website isn’t offering a path for users to stay and buy again, web development enhancements might be in order.

Tracking Brand SERPs

As part of your digital marketing evaluation for the new year, take a look at your McKinney, TX, brand’s ability to track well with SERPs. The industry is predicting SERPs and knowledge panels will be the norm for most businesses. It’s about creating a website presence that allows Google to know precisely what you offer, who you are, the audience you service. There are web development enhancements that can improve your brand’s position.

Website Pulse & User Experience

Improving SEO With A Website Development Company in McKinney, TXYour McKinney, TX, business needs a website that engages and entices new customers. It should not be a basic listing of contact information or stagnant presence on the internet. Conduct a pulse check on your website, maybe with Google’s Core Web Vitals or other analytics. Page experience metrics matter and will tell you who finds your site, what they look at most, and how long they spend time there. Your SEO strategy will see vast improvement if your website offers an engaging user experience that naturally walks customers through the buyer’s journey. There are countless fixes out there to help with UX design. But only a web development partner in McKinney, TX, can best understand the unique challenges your company website might have.

Mobile Still Matters, Especially in Web & SEO

If your website isn’t mobile-friendly, you might as well not be on the internet at all. What used to be a marketing best practice is now a deal-breaking norm. All SEO is rooted in mobile SEO, considering most people use their mobile devices to search, find, and buy things. If you’re not sure about the mobile-friendliness of your site, try to pull it up on your smartphone. If the site doesn’t square up with your screen and requires you to pivot around to find links and menu bars, you’re not mobile-friendly. If this is the case, you definitely should consider a web development rework.

There are so many nuggets of advice out there about what your website should look like and how to improve SEO. And some businesses feel pressured to master every digital marketing touchpoint. But what really matters, especially in 2021, is website user experience and search engine optimization. To take a professional look at your site and analytics, contact us! We are experts in web development here in McKinney, TX, and are uniquely positioned to understand your specific digital challenges.

How Can Paid Social Media Advertising Benefit Your Business?

How Can Paid Social Media Advertising Benefit Your Business?

Irrespective of whether your business in small or big, paid social media advertising has become the necessity for brands to grow in this era. To create an impression on the viewer’s mind and convert them into potential leads, paid media advertising plays a significant role. Businesses who do not consider paid social media advertising are losing great opportunities. That’s why; companies not aware of paid advertising should read this guest blog.

Following are some of the benefits of paid media advertising that states how it can benefit your business.

  1. Advanced targeting 

Paid advertising will help your company to reach specific audiences looking for a similar brand. Once the viewer takes a look at your website, you can run a campaign retargeting the same customers who have shown interest in your service. Therefore, it allows you to be in touch with the company with genuine customers and providing the service. The advanced targeting includes demographics, job titles, interests, geography, etc., depending on the company’s needs.

  1. Enhances brand awareness

Implementing a social media marketing agency can enhance brand awareness, helping to engage a broader audience. After creating a profile, you can start interacting with customers. As a result, you can understand what they are looking for while promoting your business. Simultaneously, it also helps in building the business’s reputation. Every post that you will share on the website will have a chance to reach a large section of people, attracting more customers. Therefore, these clients will get converted into potential leads in the next time.

  1. Better alternatives

Trials and optimizations are done to find out valuable data for a brand and its audiences. The social media advertising agency  would design advertisements according to the need so that it is click-worthy and has a call to action. There have several alternatives to put forward the ad, such as Facebook offers creating carousel units, single image ads, screen takeovers, etc. With all such aspects, it becomes easier for you to create an ad that leads to a higher conversion rate.

  1. Give marketplace insights

One of the essential benefits of an advertising agency is the market place insights. It is the only way you can analyze the customer’s requirements and directly communicate with them. Continuously monitoring the website will help you to know what your customer is looking for. While doing so, there is no need for you to have a social media presence. It means if you are not active, your company’s profile will continue to work.

Another advantage is to sort the content optimization segment depending on various categories. All these tools will help you pick up the best combination to generate profits for the business.

  1. Access mobile usersHow Can Paid Social Media Advertising Benefit Your Business?

More than half of the people spent time on social media is mobile users, so ensure your website is mobile-friendly. Whenever a user wishes to buy a service or a product from a company, they look for the company’s social media profile first. If they do not find any website, they might not like to go ahead anymore. But a beautiful and attractive profile with proper information will convince them to avail of the service.

  1. Cost-effective

Owning a business is not easy, and you also need to handle a lot of expenses. On that note, many companies might think that a paid advertisement will lead to more costs, but this is not true. Instead, a paid ad would help you to attract a more targeted audience for your business. Therefore, potential customers will avail of the company’s services, increasing the company’s sales and profits. Alongside this, it also depends on the firm you choose; an experienced and reputable firm knows how to invest the company’s budget effectively. That’s why; paid social media advertising can also be termed as cost-effective.

Final notes!

In 2020, more than 90% of small businesses were expected to expand their social media business. The numbers are enough to indicate how essential and beneficial it has become to have a website on social media. It would be better to look for a professional agency who can manage all such activities, while you can concentrate on other aspects. Investing in paid social media advertising will help enhance your target, amplify reach, and achieve more significant outcomes.

How To Improve PPC Advertising in McKinney

How To Improve PPC Advertising in McKinney

Not all Pay Per Click (PPC) advertising campaigns are created equal. And not every paid effort will produce results. So, when you’re carving out your PPC strategy to promote your McKinney, TX, company, you will want to devise a plan to address your keywords, landing pages, and advertising goals for the ad campaign. Investing in a PPC advertising campaign without a plan and focus just won’t offer the same ROI and success. To help you develop your best strategy, here are six goals to set upfront that will improve the success of your PPC advertising.

Choosing Your PPC Keywords

The pillar of any successful PPC campaign is the choice and strength of keywords. When you choose yours, you’ll want to take your time and be precise. The keywords you promote will ultimately decide how many clicks and conversions your McKinney, TX, business gets. Start with the landing page your PPC ad will direct visitors to and look for dominant keywords there. Brainstorm with your teams for keyword ideas and scope out your competitors’ ads, too.

Optimizing Keyword Quality (Score)

Pay Per Click campaigns are driven by high-quality keywords and can be evaluated with a Google rating called the Keyword Quality Score. Since the algorithms continuously change, it’s a good idea to verify the user experience score of your chosen keywords. The scale is one to ten, and the rating is available in your keywords report. A strong keyword you used in advertising two months ago might not have the high score again right now. Use this quality tool to make sure your promotion keywords are still the best for your PPC campaign.

Create the List of Negative Keywords to Avoid

To improve the success of your PPC campaign, consider creating a negative keyword list. This step is often one of the most overlooked when advertising in McKinney, TX. And it’s possibly one of the most important steps since it allows you to exclude your ads from similar but unrelated topic searches.

Leverage Ad Extensions

Ad extensions can be huge conversion tools for your PPC advertising efforts. An ad extension will usually include additional links from your website or maybe your McKinney, TX, telephone number. And some extensions are completely automated, meaning AdWords will add your designated extensions automatically. These are great PPC tools to lead those browsers to action directly.

Write Incredibly Engaging Ad Copy

How To Improve PPC Advertising in McKinneyYou can have the best keywords and structure your PPC campaign with total precision and still have marginal results. It’s critical that your PPC advertising is incredibly engaging. Writing your own copy might be challenging. But if you’re able to uniquely solve the customer’s problem, speak to the benefits of what you offer, and use descriptive terms that inspire emotions, you’ll likely see great results.

Make Sure Your Ads Are Mobile-Friendly

Since most consumers are scrolling for products and services with their mobile devices, you’ll definitely want to make sure your PPC advertising is mobile-friendly. Some of the most common suggestions to improve your ad’s mobile-friendliness include starting with short tail keywords and concise ad copy. Getting too lengthy will take longer for a viewer to consume and will be overlooked. Make sure your landing pages are mobile-friendly, too. Some also suggest that the best time to run those mobile PPC ad campaigns is during regular, McKinney, TX, business hours to reach the broadest audience.

Pay Per Click campaigns can be game-changers for McKinney businesses looking to drive traffic and conversions to their sites. If you’re still not getting the ad results you need or just need help putting together your first PPC campaign, contact us! We can take the guesswork out of keyword selection, compelling copy, and performance analytics. And in the end, if you really just need the PPC campaign to work, we can see to it that you get results.

Why Dentists Should Hire a Digital Marketing Agency

Why Dentists Should Hire a Digital Marketing Agency

As the internet matures, people from all walks of life are beginning their search for a new product or service online. And dentists are becoming a highly searched business category. Many people don’t have a regular dentist, or they may be new in town. Others might only consider the dentist when they’re experiencing pain or after an accident.

Of course, people still value word of mouth referrals, but everyone has been disappointed by poor service at a place that was well recommended by a friend. Besides, consumers achieve a certain satisfaction from hunting down a new service provider on their own. Digital marketing experts can get your message out on a variety of platforms and target the right customers for you.

SEO is Better than Advertising

Of course, you can spend money on print, radio, or even Google Adwords, but many consumers view advertising as inauthentic. A dental website that gets an organic page one appearance on Google’s Search Engine Results Pages (SERPs) gets more respect from the average customer than a paid Google Ad.

In reality, both websites paid for their appearance, but the organically appearing site earned its position through quality content that was prescreened by Google. Your customers understand that you’ve put a lot of effort into your website, and that kind of dedication is impressive. Investing resources in dental SEO has been yielding dividends for years.

Quality Dental Information

Why Dentists Should Hire a Digital Marketing AgencyHigh-quality Google SERPs happen for a reason. Google analyzes your site for relevant and original information that would be interesting to the person performing the search. A quality digital media company makes sure that your website is optimized to educate and inform someone curious about your area of expertise. Google directs them to your page because you have the information that they’re seeking.

For instance, someone in your city wants to get their teeth whitened. They enter a typical series of words that your dental SEO company has already researched. They ensure that a professional writer inserts these terms strategically throughout their original article on the subject. You may rest assured that these articles are well-researched from the most up to date and well-respected online publications.

Not only does the customer get directed to your website, he learns something about the procedure or condition from which he’s suffering. By educating him, you earn his trust. You build a bond with a potential customer, and it’s only natural that he comes to you for treatment.

Social Media

Besides your website, a quality digital marketing agency can get your message out through the whole gauntlet of popular social media platforms. Strategic messaging on Facebook, Instagram, Twitter, and others can help get and keep your brand in front of the eyes of potential customers.

Your brand is how people regard your company. An expert digital marketing agency can help dentists develop a name and a reputation in their community. Lucé Media has developed its own proprietary and patented algorithms to keep you well-informed of the progress its campaign has made in disseminating your message.

Today’s media marketing agencies won’t limit your brand to SEO content marketing. They can also develop an email and video marketing program for you. Video, in particular, is emerging as one of the most powerful messaging tools available. However, as relevant as video has become, it must be part of an overall marketing strategy if it’s to work effectively.

Anyone with a smartphone can shoot a video and post it on YouTube, but it takes marketing expertise to use it to drive customers to your site and generate sales. Lucé Media has an eclectic team of experts with a wide array of experience. In today’s competitive online environment, you need the very best talent to develop your brand in the community.

Today’s dentists are learning the long-term value of digital marketing agencies. Call Lucé Media today and set up an initial consultation!

 

 

 

Using SEO Experts In Frisco TX To Improve Local Search Results

Using SEO Experts In Frisco TX To Improve Local Search Results

When you want customers in Frisco, Texas, to find your business, you need an advertising tool that can help drive that local traffic your way. Search Engine Optimization (SEO) is one such marketing tool, and you have SEO Experts right here in Frisco, TX, to help you realize the local business-driving potential.

When local customers need your product or service, they may not search for your business website directly. Instead, they’ll more than likely head to online search engines and keyword search for their needs. As a Frisco TX-based business, your SEO strength will determine whether or not they see your company link in the results. But it’s more than proper use of keywords that helps to improve your business listing rank. That’s why you need SEO experts here in Frisco, TX, to help guide your efforts.

Getting new customers for your business doesn’t mean you have to be bigger or better than national competitors. What you need is a precise SEO strategy that positions your business as the best in Frisco, TX. Developing your local SEO strategy will drive more organic traffic to your website, as it will become more visible to online browsing buyers in your backyard. 

Create Consistent Business Listings

Even if you haven’t created any local business listings on digital business directories, like Google My Business, your company may still be listed there. Since you didn’t create the listing yourself, the data on these directories might not be consistent. And in some cases, it’s completely wrong with outdated contact information or core services. This inconsistency could be confusing to potential customers looking for your services. 

For example, if you search your own company, you might find more than one listing. And not only did you not create those general information listings, but they each have completely different hours of operations and no website link. Now imagine you’re a potential customer conducting the same search. Chances are, they’ll lose interest in figuring out where to go next and instead click on one of your competitors.

SEO experts in Frisco, TX can help you find and fix any of those inconsistent directory listings online. They can also compare the data about your company’s digital footprint as a whole. So no matter where a new customer finds you, the data is correct. While many of these online directory sites offer free listing services, finding, tracking, and managing your company’s info across them all requires a little time. And skipping these free listings is a costly mistake, which means partnering with SEO experts in Frisco, TX, makes that much more sense to your business.

Optimizing For Local Searches

Optimizing your site for local searches helps people find a business when they need it most. For instance, if they’re hungry, they might search for “restaurants open near me” or “restaurants open in Frisco, TX.” If your site doesn’t have any local identifying keywords or phrases, your business might not be listed in the results.

A 2018 Think With Google study found a 900% increase since 2016 in mobile searches for “keyword near me” searches. This means people are looking for the easiest way possible to find relevant stores, restaurants, and services in their area.

Historically, local businesses used to rely more on word of mouth or print marketing to reach their audience. But today’s customers are nearly exclusively digital when it comes to finding the products and services they need. Optimizing your site with location data, including blog posts with your city name, helps locals and tourists find you even easier.

Customers do their homework online first, too. In fact, 80% of mobile users use their devices to look for local businesses online before visiting in person. Even better, nearly 20% of those searches lead to an in-store purchase within just 24 hours. 

Partnering With Other Local Businesses

Collaborating with other local businesses that offer non-competing services is another great way to reach more customers. Pooling your marketing efforts with similar sized or industry-specific businesses only helps put a megaphone to your marketing message. SEO experts in Frisco, TX, can help you find those local partnering businesses and design a strategy that promotes everyone involved.

One huge benefit of local business partnerships is shared trust and customer loyalty. Plus, local business partnerships help you build local backlinks. You can even work with local newspapers and bloggers to create write-ups about your business. Getting your business mentioned on other sites is another great way to build your local reputation and leads to more customers, both online and off.

Local SEO Results From Local SEO Experts

When it comes to local SEO for improving search results, it’s beneficial to work with local SEO experts who know the area. They understand the nuances of the community and can focus your efforts on more targeted strategies for growing your local business’s presence online. They can go beyond the basics of a website presence to include a complete plan designed specifically for boosting online and in-store visits.

For Frisco, TX small businesses, and those in the surrounding areas, using SEO experts in Frisco, TX, is the perfect partnership. From knowing the best local keywords to use to even which businesses to partner with, these experts help you rank higher for local searches. And when more potential customers can find you online, it translates to more business, and ultimately, more revenue.

Why is Social Media Marketing Important in Plano TX?

Why is Social Media Marketing Important in Plano TX?

Social media is an essential part of marketing strategy. Social media platforms offer you the opportunity to connect with your customer. Today, every second person has a smartphone in hand. Every second person is handling a laptop or a tablet. Smart devices provide a secure gateway to social media platforms.

Advertising about your brand on social media helps you to connect with your customers. It also leads to increased awareness of your brand. With more than three billion people using social media every month, it is not a passing trend- it is here to stay and dominate. It is time to realize the potential of marketing through social media channels for maximum outreach and outcomes.

Why choose social media platforms

Social media is an emerging trend. It is one of the essential aspects of digital marketing. The platforms provide incredible benefits. The advantage is that you reach out to millions worldwide. If you are still not using this channel effectively, you are sure to miss out on valuable opportunities. Make use of the medium to spread the word about your product and the objective.

Luce Media, provides services that every business needs. For incredible growth, companies, big or small, need to leverage social media channels efficiently. The reasons to connect are many. Social platforms are the in thing and simple to use. Apart from these reasons, the main aim is to reach the target audience. The lure is obvious- people hang around popular social networks.

The elements of social media advertising 

It is time businesses took advantage of the tendencies. It serves your interests to connect with the millennia on different levels. When you choose social media to market your wares, you also

1 – Improve your brand awareness and increase business visibility

2 – You engage with your customers

3 – You improve brand loyalty

4 – Increase traffic to your website

5 – You enhance your SEO rankings

The role of social media in advertising 

The importance of social media is growing at an alarming speed, particularly for business. More and more people are joining social media sites regularly. The social media industry is set to become more significant in the coming years.

Give your brand the social media feel. You not only generate more business, but you also connect better. It makes your digital marketing process more accessible. Your business needs to take advantage of sites such as Facebook, Twitter, and LinkedIn. It is the best strategy to keep up with the competition.

According to 2020 social media numbers, there are over 2.6 billion users worldwide. It is 42 percent of the total population. Almost 81 percent of adults in the US have a Facebook account. The numbers are increasing every moment.

To wrap it up 

Chose to sail with Luce Media the social media wave is not ending anytime soon. Give your business the social media edge and stay ahead in the race.

The Benefits of Outsourcing Digital Marketing in Allen, TX

The Benefits of Outsourcing Digital Marketing in Allen, TX

Digital marketing no longer remains an option. We see a massive percentage of the population using smartphones and the internet for their decision making on buying a product or service. Your brand can stand out only if it is visible to potential customers and creates a distinct impression on them. This can be achieved with the help of digital marketing.

However, many companies do not have the in-house expertise to carry out a range of marketing services like SEO, PPC, reputation management, online branding, and web design. This is where the need for outsourced marketing services comes into play.

By outsourcing, you delegate the vital marketing function to an experienced agency. Their vast domain knowledge lets you extract maximum benefits in digital marketing.

Here are some compelling advantages presented to you when you choose to outsource digital marketing to a reputable SEO company.

1 – Outrank competition

Your competition and you both are targeting the same prospect. It is a well-crafted digital marketing strategy that will give you an edge over the rival and boost your customer acquisition potential.

2 – Immediate Value

When you engage an SEO company, you start receiving value from day one of the engagement. You don’t have to spend time sourcing talent, setting up processes, and supervising their work. In an outsourcing model, these key responsibilities will be taken care of at the agency end itself. All you need to do is share the inputs and a brief about your requirements, and you will get the desired result on the basis of a structured plan.

3 – Better outreach

With an in-house team, you need extensive efforts to reach out to the right audience. Be it meticulous keyword research or determining the right channels to approach maximum prospects, it is a task best left to the experts. They can deliver a marketing message in a way that is compelling enough to drive conversions.

4 – Better tools and resources

Since the digital marketing agency earns its bread and butter with this marketing function, they will stay ahead of the learning curve and implement the latest strategies that will generate the best possible outcomes. They are adept at customizing the planning and strategizing as per your line of business.

5 – Cost-effective

You will need to invest in HR efforts for talent sourcing and hiring, training costs, and on-boarding costs. Plus, you will need a manager who can look after the team performance and ensure superior quality work. But with outsourced marketing services, all these costs go down to zero! You simply pay for what you use and their plans will match with the size of your business and your desired objectives you get the expertise of research specialists, content developers, SEO experts, AdWords managers, and campaign experts, all from the same agency.

To conclude

Digital marketing, when done right, has the power to catapult your brand name to the forefront. With these advantages, it makes perfect business sense to outsource the work to a dependable agency for maximum ROI on your engagement with the firm.

5 Benefits Of Using McKinney Google Adwords Services

You’ve heard of Google Adwords, sometimes just referred to as Google Ads, and maybe even tried investing in campaigns before. But there are key marketing strategies that work better than others when it comes to unlocking the many benefits of Google Adwords. McKinney businesses can certainly leverage these benefits with the right Google Adwords partner and strategy, as well. Consider Google Ads as the marketing tool in your toolbox that requires a bit of knowledge to know how to effectively see results. Here are five direct benefits you can expect from a smart, McKinney Google Adwords service and campaign.

Adwords Produces Faster Results than Traditional SEO

Google Adwords campaigns allow McKinney businesses to send the right message, to the right buyers, and at the right moment in the buyers’ cycle. This precise platform of advertising can, in turn, produce quicker results than other, more traditional SEO methods. Organic SEO takes time to generate results, too. And when you need faster results and more clicks, Google Ads are the way to go.

Huge Boosts to Brand Awareness

When you tap into the world’s largest search engine and funnel your message through a precise Google Adwords campaign, you can expect huge boosts in brand awareness. The world, as a whole, may not need to see your McKinney-based services. And Adwords allows you to promote your company to the audience that matters most to your bottom line. Invest your ad dollars in only reaching your potential customers and showcasing those products and services wanted most by that audience.

Here are some additional and critical data points to consider, as well. Of those potential customers that are exposed to display ads, the display ad brands make significant impressions. Brands experience 155% increased exposure, based on the Google Ad exposed audience members searching for the brand specifically. In other words, potential customers see the ad and will begin to seek out your McKinney brand. And the average company brand earns $2 for every $1 spent in Google Ads.

Driving Traffic to Your McKinney Business Website

Google Adwords strategies are fantastic resources for promoting your company website. Drive more visitors to your site directly with a well-designed Adwords campaign. Funneling online viewers to your McKinney business site can help you capture immediate buyers in the market as well as future potential buyers, who may need your McKinney services later.

Consistently Measure Ongoing Results

Google Adwords allows for better budgeting since you’re able to track and manage ongoing results immediately. If a message isn’t driving traffic like you’d hoped, you can make changes to the campaign until you find the most efficient combination of message, timing, and target audience. Unlike other advertising channels that only offer analytics after the campaign has ended, Google Adwords allows for smarter and more efficient use of budgeting for direct results in the moment.

Outpace Your McKinney Business Competitors

If every one of your McKinney competitors has a website, offers regular blogs, and has strong SEO strategies, there is still one way to get ahead. Outpace your competition by using Google Adwords as part of your digital marketing plan. McKinney Google Adwords services can be the edge your company needs to jump ahead of your competition in search engine results and in bottom-line ROI.

McKinney businesses know the value of Google Adwords, and these are just a few of the added benefits to improving ROI with the right Google Ad campaigns. But if you’re not sure of your footing just yet and need help developing your most efficient Google Adwords strategy, contact us! We can offer the McKinney Google Adwords services you need to surge ahead in 2021.

 

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