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Digital Marketing

Why Every McKinney, TX, Business Needs a Digital Marketing Strategy

There are literally thousands of tips and best practices out there with suggestions about digital marketing. It makes it hard for any McKinney, TX business to cut through the noise and find marketing advice that really works. To help your business find a digital marketing path to success, it’s best to start by developing a strong marketing strategy. And today, we’ll tell you why your success depends on that strategy, along with how to build one that works for you.

A Marketing Strategy Starts with Goals

Instead of throwing ad budgets randomly at social media or Google ads and likely wasting money on mediocre results, a good strategy starts with goals. Your McKinney, TX business will have goals unique to what you sell and offer. Your marketing strategy can be built around those goals to ensure that every digital advertising dollar spent is in line with your results expectations.

Any Digital Marketing Strategy Will Provide Direction

Do you feel directionless when it comes to digital marketing? Sitting down to create an actual strategy and road map to reaching your goals will help provide direction with where, when, and how you implement new digital campaigns. Take the guesswork out of deciding whether Facebook, Tik Tok, Google Ads, PPC, or SEO gets the budget.

McKinney, TX, Business Owners Need to Authentically Engage Their Audiences

Having a strong digital marketing strategy will allow you to better understand your target audience. Those personas will help you customize your digital advertising in a way that speaks to them, wherever they are in the buying process. Before spending a dime on an ad campaign, make sure your message is designed to move your buyers through the funnel and towards a conversion. This authentic engagement is critical in driving direct purchases as well as brand recognition over time.

Integration Over Duplication

Digital marketing is ever-evolving, and what may work today might be obsolete tomorrow. Having a healthy marketing strategy for your McKinney, TX business will allow you to customize your ongoing efforts. Avoid duplicating the same plan with the same message all the time. Instead, your marketing strategy should include measures to integrate across a variety of venues to see real results. Reach your target audience in various ways with relevant content and offerings. Don’t let your digital get stale.

Drive Your Value Proposition in a Realistic Timeline

You know your company has a great product or service to offer. The challenge is getting your company’s confidence through to your digital audience in a way that provides value. Your business needs a marketing strategy to help you stay on top of what you promote and ensure it offers a value proposition to your potential customers online. A strategy can outline peak seasons throughout the year for certain products or services, for example. Tax professionals will want robust digital campaigns before tax season. Pool companies will want to promote sales in the spring and summer months.

Outpace Your Competition

Your McKinney, TX business is likely always looking to outpace the competition. Developing a digital marketing strategy can help be the roadmap to staying ahead. Keep an eye on your competitors in terms of how they leverage social media and where they rank in Google searches. You can devise a marketing plan that allows you to budget and launch campaigns that position your business ahead of the others. You can gain market share, as well, and keep your position as new contenders enter the market.

You wouldn’t invest in building a new house without first having a design and budget. You would want to make sure your new house has enough bedrooms for everyone. You might insist on certain amenities to make sure this home fits your family’s needs in every way. Take the same approach with your digital marketing strategy. And if you need a hand with creating and integrating a digital marketing plan that works, let Luce Media help! We can be the digital marketing architects that your strategy, and McKinney, TX business needs to get ahead online.

Improving SEO With A Website Development Company in McKinney, TX

Improving SEO With A Website Development Company in McKinney, TX

As a business owner in McKinney, TX, you know the importance of Search Engine Optimization. And when it comes to your company website, you understand it’s the SEO that will keep your ranking high when customers search for your products or services.

But there’s so much advice out there about how to improve your SEO and tips for ranking higher; it can be hard to know what’s best for your business. Today, we’ll cut through the clutter and tell you exactly what you can do to improve your SEO. And it all revolves around partnering with a website development company in McKinney, TX, that understands best what your goals and needs are.

Forget Algorithms, Focus on Search Intent

Instead of trying to guess the magic wand formula to rank first with Google, focus your SEO efforts on search intent. Experts predict the ability of a company to answer to the four most common reasons for a search, commercial, navigational, transactional, and informational, will improve its SEO naturally. You can design your website to solve customer problems and answer their questions, solidifying your authority in the McKinney, TX, market.

Customer Analytics for Lifetime Value & Retention

What is your website analytics telling you about your customers? If you do not see the results in SEO ranking or click-throughs and conversions, you might consider revamping your site. Websites today that have been developed to increase the lifetime value of a visitor and focus on customer retention are proving to have better SEO results. Look at your current data and metrics. If your website isn’t offering a path for users to stay and buy again, web development enhancements might be in order.

Tracking Brand SERPs

As part of your digital marketing evaluation for the new year, take a look at your McKinney, TX, brand’s ability to track well with SERPs. The industry is predicting SERPs and knowledge panels will be the norm for most businesses. It’s about creating a website presence that allows Google to know precisely what you offer, who you are, the audience you serve. There are web development enhancements that can improve your brand’s position.

Website Pulse & User Experience

Improving SEO With A Website Development Company in McKinney, TX

Your McKinney, TX business needs a website that engages and entices new customers. It should not be a basic listing of the contact information or a stagnant presence on the internet. Conduct a pulse check on your website, maybe with Google’s Core Web Vitals or other analytics. Page experience metrics matter and will tell you who finds your site, what they look at most, and how long they spend time there. Your SEO strategy will see vast improvement if your website offers an engaging user experience that naturally walks customers through the buyer’s journey. There are countless fixes out there to help with UX design. But only a web development partner in McKinney, TX, can best understand the unique challenges your company website might have.

Mobile Still Matters, Especially in Web & SEO

If your website isn’t mobile-friendly, you might as well not be on the internet at all. What used to be a marketing best practice is now a deal-breaking norm. All SEO is rooted in mobile SEO, considering most people use their mobile devices to search, find, and buy things. If you’re not sure about the mobile-friendliness of your site, try to pull it up on your smartphone. If the site doesn’t square up with your screen and requires you to pivot around to find links and menu bars, you’re not mobile-friendly. If this is the case, you definitely should consider a web development rework.

There are so many nuggets of advice out there about what your website should look like and how to improve SEO. And some businesses feel pressured to master every digital marketing touchpoint. But what really matters, especially in 2021, is website user experience and search engine optimization. To take a professional look at your site and analytics, contact us! We are experts in web development here in McKinney, TX, and are uniquely positioned to understand your specific digital challenges.

SEO services

SEO Services In Allen, TX That Boost Organic Traffic

There is certainly no shortage of tips and tricks out there, with advice on boosting your organic traffic. And SEO services in Allen, TX, will offer a host of benefits that help optimize your digital marketing efforts for results. But it can be confusing sometimes to keep up with the latest trends and suggestions. Today, we’ll highlight the key benefits you should be leveraging to see tangible improvements in your organic traffic.

Search Engines Matter, But So Do Your Buyers

Develop your key buyer personas to target your customers better. As you carve out an SEO plan, you might assume it’s all about keywords and optimizing search engine requirements. And in some respects, it is. But don’t forget to optimize your content for your online audience of potential buyers. Make sure your content is relevant and engaging to site visitors. You can meet all of the algorithm criteria and miss your target altogether because your content doesn’t offer any value to the reader.

Don’t Be a Stranger to Other Content Out There

Boosting organic traffic with SEO services in Allen, TX, isn’t just all about your site, content, and online presence. It’s also about how you browse, share, and contribute elsewhere. Jump into other community or industry blogs to comment and participate. Using your individual and company profiles to help spread the word, share your links, and promote others can significantly benefit your organic traffic. You can hop on channels like Reddit or Quora, as well as other industry-related sites to help boost your SEO efforts.

Get Your Blog-On

What you reap from the cyberworld is directly connected to what you put out there in terms of content. Boost your organic SEO with routine and relevant blogging efforts. Keep your topics in line with your buyer personas and within categories that offer value about your site and Allen, TX business. Use online writing resources to help, like Grammarly, if you’re not confident in your grammar skills. Some experts suggest thoughtful and regular blogging can be the most effective way to infuse your organic traffic.

Meta Makes a Huge Difference

Creating content is one thing, but if you’re not getting the meta title right, you could be missing out on more organic traffic. There are three essential ingredients for the website recipe of success. The meta title, description, and URL need to be precise since these pieces communicate directly with Google. And if you want Google to know what you’re talking about, metadata is the way to communicate that. There are several digital tools out there to help guide your meta creation efforts, as well.

Internal Links Boost Organic Traffic

As you build a robust arsenal of blogs and content, you can significantly increase your organic traffic by using internal links with each new post. In Allen, TX, SEO services often include strategies that develop unique content that also incorporates older, successful content. Keep page visitors on your page longer and funnel them down the rabbit hole of continued reading. Guide new visitors to new-to-them content you have already posted. Be smart about how you promote internal links, though, since too many of them in one piece of content can signal spam to the bots.

It’s OK to Get Personal with Your Link Sharing

Toot your own horn and share your company content across your pages, as well. Sharing blogs on social media, LinkedIn, or chat groups will drive more visitors to your site and inspire more sharing of your Allen, TX company content. The more, the merrier, and increased sharing only improve your presence with Google.

Tweak Until Its Perfect with Data & Analytics

Don’t just create content and throw it out there without measuring results. Use the data, including Google Analytics, to help track the performance of your blog and website. And schedule a time to review the results regularly. You can see where visitors are coming from the most and make improvements to tweak keywords or your SEO strategy altogether. Analytics will help ensure you keep up with the changing preferences of your readers or potential customers, too.

If you need SEO services in Allen, TX that boost organic traffic for your online presence, contact us! We know all the best tips and recommendations to make the most of your content production time and budget. Make SEO work for you, and organically, with the right partner and strategy.

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PPC advertising to expand your business

Why to Consider PPC Advertising to Expand your Business

Digital marketing is a necessary campaign for a successful business, and in that, PPC plays a vital role. Many companies do not pay much attention to the need for PPCwhich is why they miss a great opportunity. PPC (Pay Per Click) advertising reaches a great extent while promoting your services and products. Pay Per Click, also known as Paid Search Advertising (PSA), targets people with the help of search engines. This guest blog discusses some of the essential aspects of PPC advertising necessary to expand your business.

Get in touch with people looking for a business like yours!

Around 3.5 million searches occur every day, and 40,000 per second searches indicate that many people look for products and services online. Thus, with PPCyou can access the entire new set of clients. Irrespective of whichever platform you choose to promote your business, you can directly get in touch with people looking for a business similar to yours. Google AdWords offers accessibility to many audiences, actively searching for products or services you sell. As a result, you can grow your business as per the way you have planned.

Instant outcomes

The most crucial aspect of PPC is the owners would experience immediate results. In just one click, you can advertise the product to thousands of people out there. With that, you can also attract potential customers while increasing sales.

Cost-effective 

Digital campaigns have nothing to do with costs, and many marketers think that PPC leads to a waste of money. Indeed, if you do not keep track of your budget, it does lead to expenses. But if you are aware of the simple tips, designing a cost-effective campaign would be higher. Some of the tips to remember are: start slow, calculate your expenses, and then expand your business, look for ways to reduce CPC costs, increase your budget as long as you get profits, and take a look at what your competitors are doing.

Trackable and measurable

The most crucial advantage of PPC is you can track and measure the leads. With Google advertisement tools, you can use Google Analytics, which will provide high-level performance details. The stats of how your PPC is performing are available at any time. It shows how your campaigns are performing and if there is an increase in traffic. There are no specific ways to understand how it’s working in other advertisement ways, but you can get the necessary insights with PPC.

Quality traffic 

Traffic that you are receiving on the search engine is the best traffic, and they would turn out to be your potential clients. Do you know the reason behind this? It is because they are looking for similar services and products and would opt for your business. As a result, you can attract traffic, and you do not need to push your advertisement to convince people to buy them.

More chances to convert into leads.

There is a high chance of search traffic converting into leads, and it’s found that many websites have the best conversion rates through PPC. By achieving a rank on search engine optimization listing, you are getting a better chance to attract more conversion rates for your business.

Increases sales and revenue – The ultimate goal!

If you still aren’t convinced of the above reasons, this aspect is the best one to take a look at. For any business, the bottom line is to increase sales leading to the growth of revenues. In this instance, PPC increases your sales and revenue as they drive the conversions towards your business.

Build your SEO

If you wish to build SEO, PPC advertising can help you identify the keywords most valuable for the business. These keywords will help to drive conversions to your company.

Final thoughts!

However, PPC advertising is not easy, and to experience the benefits, and it’s better to hire a PPC specialist. They can turn your unprofitable business into a profitable one by understanding the requirements. They would analyze the business aspects and target customers that can turn out to be potential leads. The top company’s data-driven strategy is undoubtedly going to increase your return on investment.

why you need a landing page

Why You Need a Successful Landing Page and How to Create One

When it comes to digital marketing, you may be running the most amazing social media ads in the world, but what happens when users click on the link? Where do they go? Whatever link you specify for them to land on is called the “landing page,” and if it’s not effective, your digital marketing strategy is bound to fail.

Why You Need Landing Pages In Your Digital Marketing Strategy

Landing pages are often used in digital marketing advertising campaigns like those run on social media sites like Facebook or Pinterest, although any page visitors “land” on first is a landing page. For a successful digital marketing strategy, it’s important you recognize each and every landing page as an opportunity to capture a potential client’s interest.

What’s the point of your landing page? Copyblogger shares five purposes yours can have:

  1. Get a visitor to click to go to another page
  2. Get a visitor to buy
  3. Get a visitor to give permission for you to follow up by email, phone, etc.
  4. Get a visitor to tell a friend
  5. Get a visitor to comment or give you some sort of feedback

As you can see, the whole point is to drive visitors to take action.

How to Create Landing Pages That Will Drive a Successful Digital Marketing Strategy

A successful landing page includes 10 elements for digital marketing success.

The Focus Remains on the Visitor

Is your landing page designed to target your digital marketing strategy’s target consumers?

Just as your target audience needs to be the focus of your digital marketing strategy, your visitor needs to remain the focus of your landing page. Everything on the page needs to be created with the goal of resonating with them.

As MailMunch explains, “It’s very easy (and common) to sit down and write copy for a landing page without ever really thinking about the customer. The copy is all about them. The features, practical outcomes, and tangible elements of the offer. Your copy needs to help prospects understand why they should care.”

A Single Call to Action / Digital Marketing Goal

What’s your digital marketing goal? When visitors come to your landing page, what you do you want them to do? That’s your call to action. Communicate it clearly throughout the page.

It may seem counterintuitive – after all, many people like options – but by taking away potential distractions they’ll easily move onto the next step you’d like them to take.

In fact, one study found that removing a navigation menu altogether increased conversions by 100 percent! Research also shows that landing pages with multiple offers get 266 percent fewer leads than those with a single offer.

Also think about a potential offer you can extend to visitors. For example, if you’re asking visitors to join your email list, maybe you can offer some sort of helpful industry research or guide to provide incentive. Another offer could be a discount on your products or services, or entry into a giveaway. Regardless of what you choose, keep your customer front of mind and make sure it ties seamlessly into your call to action.

It’s also important to place your call to action strategically. It needs to be at the top of the page, visible without the visitor needing to scroll. Depending on the page’s length, repeat your call to action so consumers are reminded of it as they scroll down.

Consistent Branding

Your landing page should fit into your digital marketing strategy seamlessly.

Consistent branding will ensure your landing page fits in naturally with the rest of your digital marketing strategy.

Your landing page needs to fit within your overall branding theme through similar fonts, colors, language and visuals; it should be a natural extension of your other digital marketing elements.

Your landing page should also be a natural next step in your digital marketing strategy. If they click on a social media ad, banner ad or email newsletter link and end up on your landing page, it should be a seamless fit with the prompt they saw.

As WordStream explains, “If a user clicks an ad about sleeping bags, don’t drop them in the camping section – you want to bring them to their exact desired destination. Match the user’s need as closely as possible – that’s where the conversions happen!”

Short and Sweet Text

Your landing page’s text should be concise, with a low word count, strategic formatting, compelling headlines and simple, specific language.

You have about 5 seconds to capture a visitor’s attention. Make it count by using bullet points, numbered lists and bold (selectively and strategically). Your copy should highlight just the most important points of your product or service.

This infographic also shows the correlation between the number of words on a page versus the conversion rate. For example, those in the service sector with fewer than 100 words convert 50 percent better than those with more than 500 words.

As you review your landing page copy, consider these digital marketing tactics:

  • Speak to the heart first, then the head. MailMunch explains, “As consumers, we make decisions with our hearts and justify those decisions with practical data and functionality.” You can use headlines to capture attention that speaks to visitors’ emotional desires, then use the text that follows it to provide practical, articulate backup of your initial point.
  • Tie features and benefits together. You can lay out all the features in the world, but if you don’t explain how they benefit the consumer they’re pointless. MailMuch puts it another way: “Features by themselves may appear dull or boring, but when they are tied to benefits, they become compelling and interesting.”

Engaging Visuals

Your landing page should feature compelling visuals that complement your digital marketing strategy.

You can have the most amazing digital marketing text in the world, but without compelling, engaging visuals, consumers are going to see a wall of text and move on. Images and videos can break up the text and capture visitors’ interest more effectively. MailMunch suggests:

  • GIFS to illustrate the offer
  • Text formatting such as bold text, italics, headers and different color fonts
  • Images of people, products or abstract scenery

You may also want to consider using videosResearch shows having them on landing pages increases conversions by 86 percent.

Neil Patel also explains elements of a tidy visual digital marketing design, considering the look of the page as a whole.

  • A clean, simple design with plenty of white space keeps people trained on your call to action.
  • Big font makes it easy and compelling for them to read and understand what your site is all about.
  • Bullets make big blocks of copy easy to scan.
  • Videos pack a big impact into a small space and can increase conversions.
  • Images and graphics that are relevant to your product and related to your audience support your message instead of diverting attention.

Remember that less is more. Choose your images and videos carefully.

Strategic Formatting

There’s more formatting strategy than the headlines, bullet points and bold as recommended above. Research shows the eye naturally looks in an F or Z pattern. Take this into account as you decide where to put which information on your landing page.

A lot of successful landing pages also include form fields for visitors to fill out. Keep these short, only requiring the necessary information; studies show that decreasing the number of fields from 11 to 4 increased conversions by 120 percent.

Established Credibility

Social proof can carry a lot of weight in a digital marketing campaign.

How can you show visitors they can trust you? Neil Patel explains, “As social creatures, humans tend to place greater value on things that other people have already approved. That is why most sites will tend to display evidence of such social validation.”

This digital marketing concept is also known as “social proof.” The idea is that a third party reinforces your main points, proving that you’re trustworthy. Research from Nielsen backs this up, showing that 83 percent of consumers trust recommendations from their peers over advertising.

While not every landing page visitor will have friends that can endorse you, you can provide social proof by including:

  • A list of your customers
  • Testimonials from clients
  • Press mentions
  • Usage statistics
  • Case studies
  • Reviews and ratings

Mobile-Friendly Design

Studies show consumers are spending more time browsing on their phones rather than their computers. In just one year alone, from 2016 to 2017, the number of website visits from mobile devices grew from 57 percent to 63 percent, and the percentage of website time spent on mobile devices from 40 percent to 49 percent.

For digital marketing success, you need to make sure your landing pages are visually appealing, easy to navigate and responsive on users’ mobile devices. Before promoting your page, make sure you and your team test them on your own phones and tablets, ideally with as wide a variety of browsers and operating systems as possible.

Quick Page Load Speed

why you need a landing page If your landing pages take too long to load, it will negatively impact your digital marketing success.

How long does it take for your landing page to load? Studies show 40 percent of consumers abandon a website that takes more than 3 seconds to load, and if an e-commerce website is making $100,000 a day, a 1-second page delay could cost them $2.5 million in lost sales every year!

You can reduce your page load time by removing unnecessary text and graphics. When you test the page on different mobile devices (as well as your desktop), pay attention to how long it takes to load.

Split Testing

The last, but certainly not least important digital marketing guideline, is to split test, or A/B test, your landing page! How do you know if it’s effective if you don’t test it?

Make a few different versions of the page and then run them against each other. Watch the results to see which performs better, then test another element. Test as much as possible – page layout, wording, images, etc. – so you can end up with the most effective landing pages for your digital marketing strategy.

 

This article was originally posted here

 

Why Local Businesses Should Work With A McKinney Advertising Agency

Why Local Businesses Should Work With A McKinney Advertising Agency

Every business wants to expand its reach and get more customers. However, local companies might not realize the benefits of digital advertising and marketing.

While you could hire any of the thousands of agencies available, local businesses in and around McKinney, TX should consider working with a McKinney advertising agency.

Whether you’re a new small business or you’ve been in business for generations, you have a lot to gain through the right advertising strategy.

More Affordable Solutions

Local businesses don’t always have large marketing budgets. After all, that’s part of why they need a devoted team helping them out. However, global advertising agencies often charge more than locally-based companies. You can also get more customized solutions based on your needs versus a one-size-fits-all package.

Usually, what works for national brands isn’t what’s right for a local small or medium business. So, instead of paying more for services you don’t need, opt for a local McKinney advertising agency for your McKinney business.

Embrace Cross Promotion

Typically, an advertising agency keeps clients separated. However, a local agency embraces the marketing power of cross-promotion. For example, suppose you’re a local florist. In that case, your McKinney advertising agency might suggest a social media marketing campaign where you help spread the word about a local event planner, and they help market your services too.

Since a local agency knows area businesses, you’ll get to partner with other area businesses to better meet your customers’ needs. When businesses partner together, everyone benefits. After all, if customers from Business A already trust the company, they’ll trust the business’s recommendation to try out Business B. Another advantage is that the agency does the leg work of finding partner businesses to do so.

More Time For Your Needs

more-time-for-your-needs

At many marketing agencies, you’re just another company. They don’t care about your particular needs or what makes your business unique. With a local McKinney advertising agency, your business matters. You’re not just another customer. Instead, you’re a local business that’s trying to grow and thrive in the area. Your success helps the entire site grow.
You get one on one attention that you can’t get with significant agencies. This more personalized approach means you get the marketing services that best suit your needs. The agency actually has time to learn what makes your business unique and how it truly stands out from the competition.

You don’t have to worry about getting a generic strategy that may work for similar businesses in your niche. You get a custom plan for you. It’s also much easier to get your questions answered and feel like you have a true marketing partner.

Better Understand The Local Market

Even the best advertising agencies in the world fall short when it comes to local businesses. Doesn’t your local McKinney area business deserve an agency that understands your local market?

Your target audience, current customers, and competition are all completely unique from one state to another. What might work to attract an audience in New York won’t work the same in Texas. In fact, what works in one city doesn’t always work in another.

A local McKinney advertising agency knows the area. They already know who your competition is. They know who your audience is and what that demographic likes most in that area. For instance, if you’re targeting women in their 30s, your audience might be on Instagram instead of Facebook or prefer a specific type of content marketing.

By opting for a local agency, you get their expertise of what works and what doesn’t in that area. If something suddenly changes, such as new businesses moving in or a natural disaster, you don’t have to tell the agency. They already know and are adjusting your marketing strategy accordingly.

Of course, they still have the expertise to expand your reach far beyond the local area too and stay on top of the latest digital marketing trends. You get the benefits of local and global all in a single agency you can trust.

If you’re a local McKinney, TX business, reach out to a local McKinney advertising agency to start better connecting with your audience today.

Retail To Go Is The Future

Retail To Go Is The Future – Is Your Store Ready?

There’s no denying the novel coronavirus has changed all businesses, but small businesses have been hit especially hard. However, some relief is in sight if you’re ready to handle the new temporary normal of retail to go.

As of April 24, 2020, retailers in Texas can reopen their stores, but differently than usual. What does this mean for our local small businesses in McKinney, Allen, Frisco, and other areas?

It’s time to make some immediate changes to keep your small business not just hanging out but growing while also creating loyal customers. It might seem hard at first, but this is a significant step towards future-proofing your business.

The New Normal Is Here

Texas Governor Greg Abbott is ready to start reopening Texas. However, this means a new temporary normal as COVID-19 isn’t gone just yet. Abbott issued several executive orders on April 17th, but the one most important to small businesses is you can reopen, just in retail to go capacity.

Social distancing is still necessary, which is the reason for the restrictions. While you can open back up, you must be able to provide products to customers safely. This means offering curbside pickup, home delivery, or some other form of safe delivery.

In McKinney, Frisco, and Allen, Texas (among all towns in Texas), here are the rules:   

  • Employees must wear face coverings, work at least six feet apart, and be screened for symptoms before entering the building.
  • Purchased items should be delivered by the employee to the back seat or trunk of the customer’s vehicle whenever possible to minimize physical contact.
  • Employees must wash or sanitize their hands after each interaction with a customer. Whenever possible, they must disinfect any item that came into contact with the customer.

Curbside Pickup | McKinney Texas

As you might have noticed, this new normal doesn’t just allow customers to flood back into your store. You’ll be selling your products at a distance, which isn’t exactly the norm for many smaller businesses, like those Mom and Pop stores we all love. But, don’t give up hope. You just need to make a few changes.

Going Digital To Stay Competitive

The coronavirus has drastically changed retail for the foreseeable future. In fact, the curbside pickup could quickly become something customers expect from all businesses, even after this pandemic is over. They love convenience, and it’s a new way for businesses to stay competitive in this changing economy.

What can you do right now to prepare for Friday’s reopening? It’s time to go digital. If you don’t think Americans have changed their views on shopping that much, consider these recent shopping survey results – 90% of Americans remain hesitant to shop in stores. Having a digital presence helps your brick-and-mortar store continue running during a time when 94% of customers feel online shopping is essential right now. Online shopping trends are likely to increase, mainly because customers will still be fearful even after things return to normal.

The great news is customers want to support small businesses, but they can’t do that if you’re not offering safe shopping options. Since they can’t browse in-store, you need a website now more than ever to serve as your online storefront. The quicker you get your site up and running, the easier it’ll be to conform to the new retail to go guidelines while showing customers your current inventory from the safety of their homes.

Adjusting To Customer Needs

It is a huge adjustment if you’re a small business that never felt like you need a website before. You may not even have a social media presence. The face of retail is changing, though, and it’s vital to start adjusting to customer needs now rather than later.

BOPUS is now the ideal business model, which means Buy Online Pick Up in Store. Customers love the ability to browse stores online, both small and large, buy what they want, and then pick it up at your store. Customers get to support local small businesses without fear for their health and safety.

It might be hard to think of investing in a website and digital presence right now, but it’s the best way to maintain your customer base and thrive during one of the most difficult economic times in our history. It’s also a great time to invest in digital marketing. To avoid sinking instead of swimming to success right now, ensure you’re giving customers the following:

  • Plenty of inventory and correct inventory numbers online
  • Free shipping or low-cost shipping
  • Free curbside pickup (customers will drive to your store versus having to pay to ship)
  • Great customer service, online and off
  • Fast and easy to use website

Welcome to the new normal. Adapting now can save your small business. Are you looking forward to April 24th and diving into the retail-to-go model? Call us today at (214) 938-2364 to discuss options for serving your retail customers.

 

 

Sign on store door that says Come in We're Open

Costly Mistakes That Sabotage A Business’s Local Search Presence (And How To Fix Them)

More customers are actively searching for small businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking for nearby stores. But that traffic is worthless to businesses that fail to optimize their local search.

Social Media for Small Business OwnersImproving your business’ online visibility and placement in search results is one key to attracting more local shoppers to both your website and your small business location. That said, local competition can be fierce. Small businesses that want to connect with local consumers online can’t afford to make marketing mistakes that place them at a disadvantage.

Although there’s no perfect formula for dominating local search, there are certain mistakes that you must stop making to keep from sabotaging your own visibility. Today, we’ll examine the most common mistakes and what can be done to remedy them.

Writing Content For Search Engines, Not Local Customers

Done right, content marketing can be a powerful tool for local businesses. Publishing consistent content allows you to tell your brand story and educate consumers about products, news, and trends, all while establishing your small business as an industry leader.

Quality blog posts also help search engines learn more about your company, which can lead to increased credibility and higher rankings in search results. To be specific, Google loves E-A-T content — content enriched by the author’s expertise, authority, and trustworthiness. Local small businesses need to take it a step further and realize content is most effective when it has a bit of local flavor. A local perspective can infuse blog content with personality, make it more relevant to readers, and help the business build a stronger connection with local customers.

Sacrificing Backlink And Citation Quality For Quantity

Gone are the days when those scoring the most backlinks are guaranteed to come out on top. Backlinks are the number of other websites that have a link in them pointing to your small business website.  Sure, having lots of citations and backlinks pointing to the business’ website can still be great for SEO, but only if the sources are authoritative and credible.

Businesses that invest in high-quality link-building and submit listings to respectable local directories will see a boost in their online visibility. However, search engines do notice when a site receives most of its traffic from untrustworthy sources, which can result in lower search rankings.  Luce Media has a very cost-effective program to get your business on the top 50 online directories.  To check what your online visibility looks like, click here.

Instead of trying to get as many backlinks as possible, focus on earning high-quality citations from reputable sources. The citations themselves should offer up-to-date information, and the business’s name, address and phone number (NAP data) must be consistent across the web.

Here are a few suggestions for improving your web presence through backlinks and citations:

  • Submit small business listings to high-quality local directories
  • Contribute guest posts to authoritative websites
  • Sponsor a local charity event or Little League team
  • Include the website in social media bios for the business

Just remember: Quality is more important than quantity.

The online visibility of any small business is essential for getting found by consumers in this digital age and, if there is bad data, duplicate listings or no listing at all, then small businesses are losing customers. Luce Media has the tools and the technology to make sure your small business is highly visible online.  Online visibility is not a “one and done” process. A small business’s local presence must be monitored, maintained, and adapted based on algorithm changes on a consistent basis.  Contact us here at Luce Media to find out how we can help you improve your SEO and be found more often in Google searches. Luce Media helps companies in McKinney, Allen, Plano and Frisco with social media marketing.

Written by Bernadette Coleman and originally appeared in Advice Local’s blog.

Icons of Locations to Have a Online Presence

5 Reasons Why Having an Online Presence Is Essential for Your Small Business

Having an online presence increases accessibility for your clients or consumers. It’s an effortless way for them to browse prices and hours and compare all these factors with your competition with a simple click. And it’s important that it’s effortless—nothing should take too long to load, and nothing should be difficult to find. Any questions that may need to be answered should be readily available on the site itself, and if they’re not, then you should really be sure that your contact information is displayed in an obvious way.

How visible is your business online? Click here to run a FREE report that will show you what percent of searches your business is potentially showing up in.

An Online Presence Garners a Wider Audience

Graphic with bold words Online PresenceAn online presence also allows the customer to come to you. Even when you’re closed, customers will be able to purchase goods and services online. Basically, they’re doing your work for you, even when you’re not working yourself. There’s no better give and take for a business than that. You’ll be able to reach a wider audience, such as people who are unable to make it to your physical shop for whatever reason, be it disabilities, lack of transportation, or even because they’re in another country.

Enabling your business to reach the widest audience possible will only be beneficial. The best part? When customers like what they see, they’re willing to share the news of your products and services with others. Allowing these secondary customers to see that your site is up-to-date will ensure that you come across as professional. To enhance this, having active social media accounts will allow your products and services to be shared easily between customers, and then you’ll have even more customers coming to your site. Win-Win!

An Online Presence Builds Relationships and Consumer Trust

The beauty of having a site, blog, and social media accounts is that they enable reviews and comments about your products. As an expert in your business, you’ll be able to answer any queries quickly and thoroughly. Any glowing praise that is publicly available will build your online presence and show even brand-new customers that you’re a reputable business.

Even where there are less-than-kind reviews or comments, you can reach out to unhappy customers and resolve the issue so that your good name stays intact. It’s better to know about an unhappy client so you can make amends and carry your name forward, rather than having an angry customer sharing their distaste for your business without you even knowing they were unhappy in the first place. Being able to right wrongs only helps to build customer loyalty. If you’re not forgiven, at least other clients and customers can see that you tried and that you’re willing to do everything in your power to keep customers happy.

An Online Presence Enables Effortless Marketing

Selling your products and services becomes an effortless process thanks to your online presence. Consumers will be able to browse your products and ensure that they’re happy with their choice without feeling pressured by sales associates. And, as we said, you don’t have to be there for this entire process to take place. Even at night, customers will be buying.

Not only is the process no longer limited, but it’s also never-ending (in a good way!). Marketing yourself online can cost as much or as little as you decide. You don’t have to mail out coupons or flyers; you can simply share them with the click of a button. You can advertise your products and services for free across your social media sites and on your blog. And, if you focus on improving your SEO, then the search engines will work in your favor.

An Online Presence Shows You What Works—And What Doesn’t

Finally, an online presence allows you to see the effects of all these efforts. Understanding and tracking the metrics of your site and social media accounts is quite simple. You’ll be able to see numerical proof of what works and what doesn’t.  If you share a new blog post and see a huge spike in visits, then you’ll know you’ve hit on some content that your audience likes to see. Being able to see the results of your efforts will allow you to make improvements in every aspect of your business and let you experience the real ROI of social media marketing.

Building an online presence isn’t just beneficial to growing a small business—it’s absolutely essential. By creating a blog, maintaining your site, and becoming active in social media, you’ll be more accessible to a wider audience. You’ll also build consumer trust and be able to market effortlessly. Best of all, you’ll always be able to make improvements in all these areas.

This post originally appeared on allbusiness.com

Social Media for Small Business Owners

5 Ways Small Businesses Can Improve Their Social Media Presence

If you are like most small business owners, undoubtedly, you have a busy schedule. There always seems to be a never-ending list of things to do that will help your company succeed. One of the many items on the list is probably to spend time and attention on your small business’s social media presence. In today’s fast-paced world, social media is of utmost importance to the success of small businesses. Today’s Social Channels are Sales Channels.

Social Media Marketing sign

There are several things that you can do to improve your presence in the social media outlets that you have chosen for your small business. Below are a few ideas you should review to ensure your business is maximizing what it already has in the social space. 

  1.    Choose your Social Media Outlets Carefully, Depending on your Audience.

When you are running your own small business, you don’t have a lot of spare time; however, it is essential to take some time to attend to your company’s marketing efforts, which often means your social media platforms. The trick is to choose which platforms you use very carefully. Research suggests that the majority of people who enjoy social media use Facebook. Others enjoy Instagram, Snapchat, Twitter, and the like. It can be overwhelming to post on every social media site, and statistically, it probably does not make sense for you to do so. Therefore, choose 2-3 networks that you believe will reach your loyal customers effectively, and devote time and attention to your social media presence on those platforms.

  1. Decide Your Small Businesses’ Plan and Goals Prior to Posting.

Put some serious thought into what you would like to highlight in your social media posts. It may be wise to write up a long-term plan for a monthly, quarterly, or yearly calendar. People receive plenty of “junk mail” through emails or on social media sites, so it is a good idea to avoid posting “fluff” items that don’t really have a lot of meaning or purpose. Choose topics that your customers will find helpful in their daily lives. Also, choose topics that you are very familiar with and ones that you find passion within. Stay true and honest to your small business in your social media posts, and aim for posting snippets of value for your customers. This is incredibly important! So, I will repeat it – bring VALUE to your audience and then start building a relationship with them. They will greatly appreciate it, and in turn, will continue to follow your posts regularly.

  1. Commit to Staying-on-Top of your Social Media Posts.

Social media provides a two-way street between a small business and its’ customers; therefore, you need to commit to staying current with your posts and reply to customers as needed. It is vital to respond to any unanswered questions and thanking your customers for positive comments. Conversing with people online should be done in the same way you do it in person. Be genuine. This shows that your company is interested in their customer’s opinions and setting an excellent example for other clients who may be watching.

  1. Keep your Posts Consistent and Clear.

You may decide to choose one staff member or a team of members responsible for operating your social media platforms. By appointing one person or small group of people for this task, your posts have a better chance of remaining clear and consistent regularly. Even though you may have multiple people that can contribute to social media ideas or posts, it is a good idea to have one person act as the “poster,” the editor, the monitor, and the responder should the need to respond arise. Choosing social media posts can be challenging and stimulating, so it’s a positive thing to have ideas from several different sources. Several people can provide input in all of these areas. Still, using one responsible person for the final social media product will be simpler to have the same “voice” throughout multiple posts.

  1. Post on Social Media on a Regular Basis

It is a wise idea to post on your social media platforms on a very regular basis. There are two standard methods: Creating a content calendar and following through with that designated schedule or utilizing one of the many resources available that will enable automation. There are software programs available that can be used to post snippets automatically once you create all of the settings. You might also decide to outsource the project of providing a social media presence for your small business.

Lucé Media is a company that offers full-service social media marketing and a project-based approach.

Summary

If you own a small business, then having a social media presence is vital to your company’s success in today’s society. People are so interconnected via social media platforms these days that you should be a part of this connection as a small business owner. Social media sites are not just for promoting your small business, but they also provide a place for you to give valuable information to your audience and share the knowledge and expertise you have acquired over the years. Use this outlet wisely, and the chances are that social media will not just benefit your small business but will prove beneficial to everyone who sees your posts.

A couple of areas will give you free information on how you are currently performing in digital and social media marketing. One tool allows you to see how visible your company is online, in searches, and on multiple platforms.  Click here to add your business and zip code and get your free report. The second free service is a topline review of your current social media efforts. To get that review, click here and schedule an appointment.