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Advantages of Social Media Marketing for Your Business

Social networks are now a substantial part of every marketing strategy, and the benefits of using social media marketing are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity. About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages.

It’s easy to see that social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform. However, some of these professionals are unsure of which tactics to apply and if they are effective.

According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but 85% of participants aren’t sure which tools are the best to use. With help from Lucé Media, we will diminish the confusion by thoroughly explaining the advantages of using social media to market your business.

1. Increased Brand Awareness

Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.

To get started, create social media profiles for your business and begin interacting with others. Get employees, business partners, and sponsors to “like” and “share” your page. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to become potential customers, and the more people who know about your business, the better. There is no doubt that by simply having a social media page your brand will benefit, and with regular use, it can generate a wide audience for your business.

2. More Inbound Traffic

Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle.

Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking.

One of the key services that Lucé Media offers is the syndicating of your content on as many platforms as possible allows these individuals to organically reach your business. For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely because they search for products totally differently. By marketing on social media, you can effectively open your business to a wider variety of versatile consumers all over the world.

3. Improved Search Engine Rankings

Although posting on social media might get your business some site traffic, more effort than that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn’t directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business.

Let’s face it, everyone uses Google to find information, and they likely won’t navigate past page 1 because their answer normally is on the first page of results. If your business website isn’t ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy.

To give yourself the best chance of ranking better through social media, create high-quality content that integrates your targeted keywords. Content such as blogs, infographics, case studies, business information, and employee photos will make your business’s social media profile intriguing and credible. Once you begin posting quality content, you’ll begin to build a social media community where followers will “like” and “share” your content. Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back – which will help to directly increase search engine rankings.

4. Higher Conversion Rates

With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than companies.

Over 51% of marketers claimed that taking the time to develop relationships with consumers showed positive results in sales. The better impression you make on a visitor, the more likely they are to think of your business when the need for your product or services arises.

Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing. When a brand is interactive online, consumers who follow your brand’s accounts often begin to more completely trust the credibility of your business.

People use social media platforms to stay connected to their friends, family, and communities. Since people are already talking, why not throw your brand into the mix? More likely than not, they’ll mention your brand to a friend when your products or services are needed, overall providing your business with social proof of its quality. As reported by Social Media Examiner, about 66% of marketers saw lead generation benefits by using social media platforms at least 6 hours per week. Putting your brand in an atmosphere where people are sharing, liking, and talking, can only improve the conversion rates of your existing traffic.

5. Better Customer Satisfaction

Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive to your visitors’ needs and aim to provide the best experience.

customer on social media
Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers. Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue. A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.

6. Improved Brand Loyalty

One of the main goals of almost all businesses is developing a loyal customer base. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business.

The millennial generation is known for being the most brand loyal customers of all. Born between the early 1980’s and the early 2000’s, millennials are the largest generation in US history -– and will soon completely consume the market. Studies show that this segment of customers is 62% more loyal to brands that directly engage with them on social media. Since these technology natives require communication with their brands, businesses must implement social media marketing to get the attention of their most influential consumers.

7. More Brand Authority

Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible. Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have. Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion. Having customers mention your business on social media will advertise your business, and show new visitors your value and brand authority. Once you obtain a few satisfied customers who are vocal about their positive purchase experience, you can let the advertising be done for you by actual customers who enjoyed your product or service.

8. Cost-Effective

Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics. Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses.

9. Gain Marketplace Insights

One of the most valuable advantages of social media is marketplace insight. What better way to know the thoughts and needs of your consumers than by directly talking to them? By monitoring the activity on your profiles, you can see customer’ interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence.

Using social media as a complementary research tool can help gain information that will aid you in understanding your industry. Once you gain a large following, you can use additional tools to analyze the demographics of your consumers. Another insightful aspect of social media marketing is the ability to segment your content syndication lists based on topic and identify which types of content generate the most impressions. Lucé Media provides state of the art social media metrics that give you the ability to measure conversions based on posts on various social media platforms to find the perfect combination for generating revenue.

10. Thought Leadership

Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field. There is no one way to become a thought leader – it requires work that can be supported by online networking tools. To establish yourself as an expert, be sure to utilize social media platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority. When your social media campaign is aligned with other marketing efforts, your skills will be highlighted and followers will look up to you. Being able to directly connect with your customers creates a relationship that they will value, allowing you to become a notable influencer in your field.

Get Started!

It’s clear that social media marketing has its advantages, so if your business doesn’t already have an appropriate strategy it is time to put one in place.  Lucé Media can provide all the latest techniques and strategies to drive new leads and customers to your business.  And we do so at a level that fits almost all business’ marketing budgets.  With consistent updating, the right social media marketing strategy will lead to increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more. Your competition is most likely already on social media, so don’t let them take your potential customers. The sooner you start, the sooner you’ll see growth in your business.

Lucé Media offers a FREE social media audit and consultation.  Just go to our homepage – fill out the form and we will get underway with your FREE analysis and consultation.

Originally posted by Blue Fountain Media.

10 Benefits of Social Media Marketing

10 Reasons Why Social Media Is Your Startup Marketing Plan’s Greatest Weapon

By now the power of social media is well known within the business world. The ability to connect directly to an audience in such a personal way has been an incredible advancement for companies of all sizes, whether they work on a local, national or even international basis. Social media platforms provide a window into the life of the consumer, showing the needs, wants, praises and complaints that before could only be gleaned through stodgy and expensive survey campaigns. Not to mention the helpful details that can be mined through demographic and ad insights alone.

Looking at the statistics regarding social media as it stands today, we can see just how influential these platforms truly are:

  • 85% of consumers within the United States are regular social media users, with 58% of those using social media to connect to brands. (MarketingSherpa)
  • 71% of consumers who are satisfied with social media based customer support, or who have a positive social media experience with a brand, will recommend that brand to others. They will also spend on average 21% more. (Ambassador)
  • 57% of consumers say that seeing positive reviews of a business online is a strong influence on them choosing that brand. (DMN)
  • One in three consumers actively seek out brands on social media. (Global Web Index)

The Importance of Social Media for Startup Marketing

As a startup, particularly if you are limited in your capital or could be described as a bootstrap company, you have a unique challenge awaiting you. No matter how good your product, it won’t go anywhere without the ability to reach the intended audience it was made for. That is just step one. If you can’t convince that audience once you’ve connected with them that your brand can stack up against the big guys, or against the other startups already established in the industry, you won’t move the needle.

Social media is an effective, affordable and powerful tool that will give you everything you need to push your brand into the spotlight. As you achieve growth milestones it also gives you a platform to further hone your engagement and continue that upward trajectory.

Luce Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, Dallas

Here are the ten reasons why social media is your startup marketing plan’s greatest weapon.

1 – Increasing Your Exposure

Exposure is not in and of itself the goal of social media use, as it isn’t how many followers you have but what you do with them. However, this is the first step in making a successful social media marketing campaign. You want to build the numbers to get your brand’s message out into the social sphere.

2 – Increasing Your Traffic

Generating traffic is the top reason for most marketers to utilize social media. Thankfully this is a major function of every platform. Regular social media use posted to redirect people to your website is a guaranteed traffic driver.

3 – Establishing Brand Recognition

Half of being successful as a startup is being noticed. Brand recognition ensures that your reputation is preceding you. It shows that you are sticking out in your audience’s mind, rather than getting lost in the sea of faces that is the online marketplace.

4 – Generating Leads

Lead generation is one of the most tedious and difficult aspects of promotion for any marketer. The constant grind can be wearing, but social media makes it easier. You have a pool of potential leads just waiting for you to reach out.

5 – Upping Your Search Ranking

Google prioritizes social searches on their engine, particularly Twitter. You can use that to your advantage by working to make your social profiles as SEO friendly as your website, as well as posting regularly to bring your social profiles to the top of search results.

6 – Gaining Insight Into the Marketplace

When using social research, you can begin to develop better insights into the marketplace at any given moment. Seeing the purchasing habits of your audience is one benefit, though watching the competition can be equally as effective in helping you better develop your own brand strategies.

7 – Building Business-Boosting Relationships

B2C isn’t the only direction you can take your social efforts. Twitter, Facebook, LinkedIn, Reddit and many other platforms give you a launching point for establishing new relationships and partnerships that can be beneficial for your startup.

8 – Improving Sales Figures

Direct sales has been an iffy use for social media since Facebook tried to create storefronts on business pages. But even if in-page checkouts fail to bring exciting results, social media is a great tool for driving conversions by pushing consumers to your site.

9 – Reducing Marketing Costs

Startups have to budget with great care and there are a lot of balls to juggle. Social media is a cheap (in many ways free) marketing tool, with decent advertising options that can work within your business’s means.

10 – Gaining Brand Loyalty

Perhaps the most important part of a startup marketing plan is building brand loyalty. You want to bring your audience back again and again, which is easy if you engage them properly.

Are you looking to improve your social media marketing and digital marketing strategies? The experts at Lucé Media are ready to help your business move into the next phase. We do content marketing in McKinney, TX and Frisco, TX and Plano, TX and Allen, TX.

 

Title image: What Happens in an Internet Minute

What Happens In An Internet Minute

Did you know that every 60 seconds on the Internet around 700,000 hours of videos are being watched and more than 400 hours of videos get uploaded to YouTube? How about 46,740 photos are posted on Instagram every minute. During the same measure of time, an average of 69,444 hours of video was watched on Netflix.

Just a month ago, it was revealed that Facebook has more than two billion active monthly users. That means that in any given month, more than 25% of Earth’s population logs in to their Facebook account at least once.

This kind of scale is almost impossible to grasp.

The scale of the internet is so great that it doesn’t make sense to look at the information on a monthly basis, or even to use daily figures.

Instead, let’s drill down to just what happens in just one internet minute:

what happens in just one internet minute

If you’ve ever had a post on Facebook or Instagram fizzle out, it’s safe to say that the above proliferation of content in our social feeds is part of the cause.

In a social media universe where there are no barriers to entry and almost infinite amounts of competition, the content game has tilted to become a “winner take all” scenario. Since people don’t have the time to look at the 452,200 tweets sent every minute, they naturally gravitate to the things that already have social proof.

People look to the people, brands, and businesses they trust to see what’s already being talking about, which is why influencers are more important than ever to marketers.

In the end, the key is to understand what types of content work to break through the clutter.  Understanding when your audience is online and open to receiving your content matters as well.  And making sure you are posting content that is truly engaging will all bust this huge flood of content.

At Lucé Media we know how to create the type of content that will breakthrough.  Our long history of studying digital media and creating companies to measure effectiveness allow us to open new doors for your growing business. More locally-owned businesses are turning towards the internet to market their wares and services.  Click here to get a free digital marketing analysis.

Facebook word with emoticons

Just How Dominant is Facebook? The Numbers Speak For Themselves

When people think of Facebook as a company, they mostly think of it synonymously with Facebook the social network. However, Facebook Inc. is much more than that, as this chart nicely illustrates. With WhatsApp, Instagram and of course the namesake Facebook and Messenger, the company owns four of the world’s largest social media / messaging services. Facebook alone reaches more than 2 billion people per month and both WhatsApp and Messenger also passed the billion-user milestone recently. Tencent, the Chinese company behind WeChat and Qzone might also boast a billion users in total, but still doesn’t come close to Facebook’s global footprint.

What all of the services mentioned below have in common, is their immense attractiveness to advertisers. Not only do they all boast hundreds of millions of users, but they also have the ability to target specific groups based on likes, dislikes and past behavior. That is why social media advertising has grown immensely over the past few years. In the U.S. alone, social media ad revenue is expected to reach $17.8 billion this year, with more growth to come in 2018 and beyond. For more information on social media advertising and digital marketing, contact us here at Lucé Media.

Graphic Showing Strongest Social Media platforms

Facebook now has more than 2 billion monthly active users.

It is hard to fathom what this number means, but let’s put it this way: what started in a Harvard dorm room in 2004 is now used by more than 1 in 4 people on planet earth. Considering that the company behind it all also owns Instagram and WhatsApp, two other immensely popular social media/messaging platforms, it is no surprise that Facebook is now one of the most valuable companies in the world.  So take a look at the incredible, rapid growth of Facebook.

Chart showing Facebook's Monthly Active Users

 

Woman looking at cell phone

$10 Billion Dollars Lost – Bad Online Data

A friend of mine recently returned from a vacation and we were discussing the good times she had. Since we are both in the digital space – the talk eventually led in that direction and how digital impacted her vacation.  One of her comments: “I couldn’t help but remember how much inaccurate online data I came across while my family and I were looking for something to do, eat, shop, or visit while we were away.”

Using Mobile to Drive New BusinessEvery day, people like my friend are traveling and searching online for locations of businesses that they are ready to visit right then, only to be failed by their local search experience.

The address is wrong, the phone number’s not there, or they can’t find the business at all. The listing is not claimed, the hours are not stated, the website is wrong… The list goes on. For businesses, this disconnection not only means lost foot traffic but also a lost opportunity for new customers to discover their location and become a future client.

Local presence management is critical to ensuring that businesses are visible, especially to travelers. We have become so dependent on our phones telling us what to do and where to go that it is imperative today to get online information right.Woman looking at cell phone

Believe me when I say – I know that inaccurate location data can undoubtedly frustrate your potential customers, as well as spread and corrupt a brand’s online presence in more ways than you can count…

According to a study completed by Andrew Shotland and Gregg Sterling, bad data cost over 10 billion dollars per year.

  • 18% of listings had a missing or incorrect phone number. When it comes to insurance companies and agents, it’s even worse. As many as 30% of insurance listings fail to list the correct number when customers are looking for a new policy.
  • 43% of listings had missing or incorrect addresses. As people get more mobile with their devices, the impact of this problem – spanning from maps and navigation to local search engines – will only get worse.
  • A full 14% of business listings were missing completely across industries. Although there are many ways that inaccurate information prevents customer visits, the research team looked deeply at how much their lack of digital listings were contributing to the problem.
  • Businesses who have missing listings and are not present online suffer a cost of $10.3B a year. This number was calculated by looking at how many more choices consumers now have as they purchase offline and how digital is changing the game for local businesses.

The new digital world we live in has created this problem of inaccurate or missing listings. The online data available to consumers is often

Sign up and get our free e-book on LocalPresence Management by clicking here.

Let Lucé Media help you get your business and your correct information on the maps – the right way. Schedule a demo today.

Getting local businesses found online is what we do. Let us get your online data right today.

Luce Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, Dallas

The Six Most Important Social Media Engagement Metrics

Social Media Engagement is measured in many different ways. In the end, the goal of Social Engagement Metrics is to show strengths and weaknesses within

Social Media Metrics McKinney TX - Luce Media

Individuals can get a deep read on their social media efforts thru LuceMedia.net

your social marketing campaigns. How well your social media efforts perform in these six areas of engagement will determine if you are generating the right ROI from your businesses social media campaigns

1.Applause rate per post

Applause rate per post is easily calculated across social media by dividing the number of Likes (used to be called favorites), FB likes or Google +1s, by the number of social media posts within a given period. For example, for Twitter, say you wanted to calculate the applause rate of your tweets during the past week.  Divide the total number of Likes (favorites) (let’s call it 27) by the total number of tweets you sent out during the week (let’s say 51 for you). So, my applause rate for the past week would be 53%.

As you are looking for strong, powerful metrics, it should be noted that the Applause metric is typically low effort – low impact actions. Applause rate should be considered a simple, low level of engagement in the sense that it requires little effort on the part of your audience and is likely to have a relatively low impact on your brand.

2.Conversation rate per post

Your conversation rate is defined by the total number of mentions or comments divided by the number of social media posts over a set period of time. For example, if a person posted ten posts on Instagram in one day and received a total of 50 comments for all the posts combined, your conversation rate would be 5.0.

Conversations are types of actions such as mentions on Twitter and comments on Instagram. Consider the actions a medium level of engagement.  These actions take more effort than just a click of a button.  After all, if someone is moved enough to think about the post and write a comment or response of some sort, then they are certainly at a higher level of engagement than those in the Applause category

3. Amplification rate

Your amplification rate is the total number of retweets or Facebook shares divided by the number of total social media posts on these platforms. Your amplification rate is perhaps the most important engagement metric as it suggests brand visibility and awareness.

Amplification is BOLD ACTION.  These are actions like shares on Facebook, Retweets on Twitter, or Sharing on YouTube. It is NIRVANA –  the highest level of social engagement. Even though a retweet or a share do not necessarily require much effort as they are just a matter of a click, they are meaningful as social actions. It is your consumer saying – this is interesting or important enough to me that I want to share it with my friends, families, and others.

4. Clicks and Visits

Clicks and Visits identify the traffic your social media activity generates. Keep a close eye on your Google Analytics dashboard and monitor visits for each of the messages you post across your digital platforms. This gives you a good idea of how your business is performing here.  Depending on your marketing goals and the demographics of users you are trying to reach, the number of visits and clicks on links in those posts will define your success.

5. Qualitative metrics

Qualitative metrics refer to comments and feedback that express ideas or issues that customers might be experiencing.  While there is no exact measurement here – perhaps the most beneficial social media action a business can take is to consistently listen and respond on social platforms to customers and potential customers.  You will also be able to identify emerging patterns and can be very useful when it is time to deliver quarterly or annual reports.

Listening is at the heart of social media monitoring and can deliver value by uncovering opportunities and risks. Hearing where, when, and how customers are using products can identify new potential customers and feature requests.  By listening, you can find out exactly what your audiences and potential customers think and feel about your brand, your products, your methods, and your team. This is one of the many reasons Social Media is so powerful in business today. It helps connect businesses to communities and communities to brands.

6. Total engagement

Your overall engagement rate on every platform is calculated by the total number of interactions (likes, shares, and comments on Facebook, retweets, mentions, and favorites on Twitter and so on), divided by the total number of posts shared on each platform.

You need to understand these key metrics and how your posts will impact them positively or negatively.  Each post you make contributes to your company’s brand awareness strategy and fuels exposure, reinforces benefits, extends the target audience, and can occasionally, even diminish the brand through messaging posted on these networks.

Action Steps

Take a look at these six metrics with your Marketing, Digital, and Social teams to see if you are meeting goals that matter.  We can further greatly assist you with great social media best practices and custom social engagement metrics designed to fit for your company.

Send us a quick note here or call us at (469) 907-1057 have us help your business grow.