You know how important your social media accounts for reaching your McKinney, TX customers. But there’s more to tapping into the various platforms that reach and frequency alone. To get the conversions and sales your business needs, you must capitalize on social media engagement. Your customers might see your message or your ad and keep scrolling unless you can authentically engage them. Here are six ways your social media efforts can really connect with your audience.
1. Entertain, Enlighten, Educate, Empower, and Engage
That’s a lot of E’s, but these five verbs should be the overarching goal of any social media strategy. Unlike an ad or traditional marketing campaign, social media channels offer a unique opportunity to connect with potential customers. Instead of talking about your McKinney, TX business, you can talk about what matters to your core customers. If you’re a financial advisor, for example, you might use social media to offer suggestions and tips for navigating the market right now. If you’re a plumber, social media engagement turns into customer calls when you talk about common reasons the bathroom sink gets clogged. Social media is a perfect platform to offer value. And when your value proposition entertains, enlightens, educates, empowers, and engages, it translates to conversions.
2. Social Media Is Conversational
Use social media as a means to have conversations with your potential customers. Traditional advertising and marketing efforts kind of throw messages out there or at the audience. Social media channels allow you to engage with your audience. This conversational engagement creates an environment where ideas are exchanged, and client pain points are uncovered. It naturally translates to an opportunity for you to solve a customer’s problem with your McKinney, TX product or service.
3. Authentic User Experiences and Testimonials
You’ll notice that when someone needs to have a new roof put on the home, he or she might take to Facebook or Twitter and ask for company recommendations. Based on the few responses from friends and connections, that person might then explore the business page and look for testimonials and star ratings. Social media is an ideal platform for authentic user experiences. Any positive review you can showcase will only help build your social media reputation. Testimonials drive how consumers buy more than ever these days. And it’s an authentic connection opportunity you don’t want to miss out on leveraging.
4. Relationships with People Behind the Brand
One of the biggest advantages of social media marketing may be transparency. These platforms allow your McKinney, TX business to have a face and personality behind the brand. Posts about behind-the-scenes activities can help your target audience see behind the curtain and feel more connected to the people of your brand. This authentic engagement builds trust that can make a cold call feel more like a warm call.
5. Staying Relevant with Trends
Welcome to the hashtag culture! McKinney, TX businesses are riding the hashtag wave, too. Follow the threads that relate to your industry or niche and look for trends and conversations to join. Create your own hashtag and inspire existing or potential customers to join in a dialogue you develop. Keep the hashtags short, and don’t be afraid of witty, funny, or pun-based phrases either. These channels can help drive your social media engagement authentically and ensures you’re in tune with the latest trends online.
6. Nothing Says ‘Do Business with Me’ Quite Like a Video
You don’t have to be a National Geographic-quality photographer or Grammy Award-winning producer to see big results from imaging and videos online. And in most social media marketing strategies, text-only efforts aren’t going to cut it. You need images, maybe of your brick and mortar or of your product lineup. You need videos with service technicians in the field or office staff donating to a local charity. Images and videos are efficient ways to tell your McKinney, TX business story. And they’re the most authentically engaging methods for connecting with your audience.
When you’re ready to improve or optimize your authentic social media engagement efforts, let Luce Media help! We can help you promote your company’s best assets and personality in a real way. Let’s brainstorm today and take your social media engagement to the next level.
https://lucemedia.net/wp-content/uploads/2021/03/woman-2099466_1920.jpg12791920Mark Toneyhttps://lucemedia.net/wp-content/uploads/2020/05/Logo-1-300x73-1.pngMark Toney2021-06-23 13:52:282021-06-23 13:52:286 Ways Social Media Authentically Engages Your McKinney, TX Customers
In today’s digital-everything landscape, your brand doesn’t just need video content. Your business needs a video content marketing agency partner. And we’re not just saying that because that’s what we do. You take every other aspect of your business seriously and know when it’s time to outsource to the professionals for the best results. And video content might seem like an easy prospect, especially considering the capabilities of today’s beginner-friendly devices and editing software. But video marketing is so much more complex than just hitting record. And no one understands those layers of intricacies better than a video content marketing agency.
Because Your Brand Needs Consistency
It might seem feasible to take on video creation and marketing. But one of the primary pillars of video content marketing success is consistency. It’s not uncommon for brand managers and business owners to have really great initial ideas about video content. But soon, the schedule gets hectic, and the ideas run short. Next thing you know, you’ve missed a few weeks of posting, and your audience has since moved on to more engaging content. Instead of falling into this cycle of wasted time, you could hire a video content marketing agency to design a consistent production schedule. Your videos will be relevant ongoing and will maintain the level of consistency that video campaigns need for success.
Because Your Business Needs Sales & Conversions
It would help if you had a video content marketing agency because you’re not in the business of shooting videos. You need sales, and your marketing needs to translate to conversions. Shooting your own short video messages isn’t going to bring in more business if you don’t understand the dynamics behind what makes video work. An agency is specialized in creating videos that engage and inspire. And the professionals know precisely how to use video messaging to move an audience through the sales funnel.
Because Your Videos Need to Build Trust
Video content marketing isn’t just about discussing your product or service. It goes beyond showcasing your business’s unique offerings. Those who watch videos certainly need to be educated, entertained, or enlightened in some way. But how you go about creating content that genuinely engages can determine whether or not your video-viewing audience trusts you. Hiring a video content marketing agency for your brand can ensure your brand voice and tone are trustworthy. And marketing agency professionals can help you cater your message to improve the customer’s journey authentically and reliably.
Because A Video Campaign Should Have Real Results
The best part about working with professionals to manage your video content is having someone put real numbers to the results. Track views, conversions, and engagement to ensure your marketing budget is tracking real-time ROI. And if one strategy isn’t working, you’ll know almost immediately. Making adjustments to improve your brand campaign as you go can translate to ongoing success and results.
Because You Don’t Have to Do It Yourself
You’re busy running your company, calling clients, and managing teams. Making a few videos with your smartphone might not seem like a major undertaking. But in the end, your expertise more than likely lies within your business offering and not video content marketing. And you probably don’t have the extra time to dedicate to developing, scheduling, and tracking a proper video content campaign. Knowing you can partner with a video content marketing agency means you don’t have to go it alone.
When you’re ready to create a video content campaign for your brand and company, you’ll want a professional partner to help guide your efforts. Consider partnering with a video content marketing agency like ours. Our expert content strategists can help you launch and manage a video content strategy that works for your brand and, ultimately, your bottom line.
https://lucemedia.net/wp-content/uploads/2020/11/filming-4371566_1920.jpg12801920Mark Toneyhttps://lucemedia.net/wp-content/uploads/2020/05/Logo-1-300x73-1.pngMark Toney2021-01-07 14:30:002021-06-23 16:41:065 Reasons Your Brand Needs A Video Content Marketing Agency
For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some small businesses and organizations because there’s simply too much that goes into learning how to use social media to drive new business or product sales. Trust us, it is a business that is constantly changing and keeping up with those changes is often critical to success. To be successful your eye must always be focused on social media engagement.
Whеn it comes tо figuring out if what your business is doing on social media is working or not, you must set up reporting tools to track your ѕосiаl mеdiа ROI. Rеturn оn invеѕtmеnt iѕ mеаѕurеd in mаnу wауѕ. Uѕuаllу it can be dеtеrminеd thrоugh fасtоrѕ thаt аrе fаirlу straightforward аnd quantifiable.
Tracking your investment in social media is often less of a dollar figure, аnd mоrе оf a human rеѕоurсе invеѕtmеnt. Sоmеоnе (or a company like Luce Media ) hаѕ to create content, роѕt it, update it, оrgаnizе thе соntеѕtѕ, givеаwауѕ, etc. They nееd to respond tо inquiries on platforms such as Facebook and Instagram, аnd еntеr into the diѕсuѕѕiоnѕ on оthеr соmраniеѕ’ ѕitеѕ.
Creating an effective social media strategy truly is a challenge that most businesses face today. The good news is, there’s plenty you can do to find out what’s really going on with the content and information your business posts to various social media platforms.
Measuring your strategy is simply proof that your social media efforts are working. You need to know that you’re efforts are working and that potential customers or clients are responding to those efforts. The best way to find that out is by assessing your efforts.
By now you likely know there are all types of ways to measure what you are doing in social media. You can track the number of followers on Instagram, the number of comments on Facebook, retweets on Twitter, etc. But as a business, these social media platforms open up a wealth of data on who is watching your activity on their social platform, what the demographic makeup of your followers are and all kinds of information about what interests them.
Are you using the right social media metrics and analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking?
Monitoring your social media analytics can make the difference between the success or failure of your social media presence. And while there are dozens of different metrics that can be measured in social media – the most important metric to track for any business is ENGAGEMENT.
The engagement rate for social media is typically defined as the total number of interactions with your content divided by the total number of impressions it receives. While this KPI (A Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives and a key factor in social media engagement) can help you determine at a high-level if people engage with your social content, it won’t tell you if they do so in ways that are meaningful and profitable for your business. What counts as a meaningful social interaction varies from industry to industry, and even from company to company.
A report from Thunderhead said only one in four businesses feel confident in their ability to create strong, customer engagement. If you fall into that category, don’t worry–we won’t tell. Instead, let’s make sure you’re comfortable with how to engage and build your brand on social.
What is Social Media Engagement? How Do You Improve Engagement?
Social media engagement is essentially like a long-term relationship. You can imagine a committed and lengthy relationship takes dedication, readiness to adapt, the ability to think about the future and ensure the other party involved is happy for years to come.
Try not to think of social media engagement as just a single interaction with one of your customers. As Thunderhead shows, you’re creating an open line of communication over a period of time. While the term “customer relationship” may come to mind, engagement is different and on its own level.
Providing More to Social Customer Care
When we think about social media engagement, it’s about how you use networks like Facebook, Instagram, LinkedIn and Twitter to build a great customer experience. You want to be there for your patrons through thick and thin.
As soon as customers decide to engage with your business on social media, they’re essentially putting trust into your brand to solve their problem.
As the clothing store Tarnish successfully showcases, reaching out to your customers when they have specific questions increases brand loyalty and even sparks the chance of a future purchase. All it takes is a bit of timely communication.
In the past, customers had to go to great lengths to get ahold of the brand to be heard. While the days of “we’re sorry–all of our customer service representatives are currently busy” still exists, businesses are getting better at making those troublesome interactions a thing of the past by enhancing engagement through social media.
Sprout Social discovered social media is the most preferred channel for customers to engage with brands. This means one way to dramatically improve engagement is to ensure every potential or current customer conversation ends with satisfaction or resolve.
3 Basic Steps to Improve Engagement
Improving engagement isn’t necessarily rocket science, but it does take effort. Try not to think of social business or social branding as something new. This type of marketing has been around for decades.
Now there’s a massive audience out there ready to be targeted, dissected and reached through social media engagement. The important thing is to know how to approach your audience, which is why we’re providing five tips to improve your social media engagement.
1. Start the Conversation
Like we mentioned before, try to think about social media engagement as a long-term relationship. Every great relationship needs someone to initiate the conversation to get things going. And if you are running a business, it has to be your brand.
A great way to open the conversation between both parties is by providing informative and interesting blog posts that your audience actually wants. Choose Chicago is perfect brand to watch for examples. They constantly post great Tweets with links to content about why you should visit Chicago. It helps to get people talking in their industry.
As with any relationship it takes time to get to know each other. In this case, you are introducing yourself to the other person. You know what your intent is – to get a conversation going back and forth so that you can show them why your business, product or service is valuable. So don’t expect them to react immediately and begin conversing. It takes time to build relationships and until they get to know your brand….they may say little or nothing at all. Just continue to deliver information that is useful and valuable. Soon the relationship will begin to grow.
However, it’s not always that easy to get a group together to converse. If you have issues with getting engagement from content, try hosting Q&As or Twitter Chats. But try joining a few first. Use your brand’s social accounts to join conversations within your field. Be active with questions and provide industry knowledge to users.
You’ll be shocked at how quickly users will follow you. When people understand there’s a human behind the brand, their trust level increases. To build brand awareness, it’s all about trust and engagement.
Pro Tip: Be careful with your early conversations. Don’t promote right off the bat or else you’ll find little interactions and participation. Provide something of value like your industry insights or previous experience.
2. Promote Your Brand Enthusiasts
Another way to show you’re willing to get the conversation going is by promoting your brand enthusiasts’ content. For example, if you’re on Instagram, you could ask for customers to @mention you or use a branded hashtag to show off a new product or service.
Vans regularly uses its branded hashtag #myvans to get customers involved and to post their own content with the hashtag. Try to get your customers to help by encouraging them to submit pictures of them using your product or service. When you post user-generated content, you’re essentially showcasing your customers and to further your social engagement. This also helps push others who are on the fence to interact with your brand by giving an avenue to communicate. It essentially becomes a type of product endorsement or review for you. Almost always, it is a strong, positive endorsement.
Pro Tip: Make sure you are completely transparent with your intentions and how you plan to use customers’ content if you do so. Try using social media contests to give away t-shirts, swag gift packs or your actual product. Encourage your audience to share your material and to use specific hashtags.
3. Hashtags are critical to finding new customers.
A hashtag is a label for content. It helps others who are interested in a certain topic, quickly find content on that same topic.
A hashtag looks something like this: #SmallBusinessSaturday or #ContentMarketing
Why do you want people to use a certain hashtag? It’s all about tracking.
You can use hashtags on platforms, such as Instagram, Facebook, Twitter, Pinterest, and Google+. Anyone sharing content on a relevant topic can add the hashtag label to their message. People on social media frequently search for specific words that are used as Hashtags. So, by using the right hashtag, you increase the chance of a prospect or potential customer discovering your business.
Keep hashtags as short as possible. It’s best if a hashtag is an understandable word, phrase or abbreviation.
TAKE-AWAYS
If you are a business that is posting to social media in an attempt to grow, you must track how often and how much your audience is engaging with your posts. Sinсе mоѕt buѕinеѕѕ оwnеrѕ dоn’t ѕtudу thе impact оf thеir ѕосiаl mеdiа campaigns, thеу hаvе nо idеа thаt they mау be wаѕting a lоt оf time and effort on асtivitiеѕ thаt аrе nоt рауing оff.
If you have hired a social media company that is NOT providing you with this information on a monthly basis, then you should consider finding one that does. Luce Media ALWAYS provides clients with monthly reports that focus on social media engagement.
Once you have a reporting strategy in place, start building ways to engage with your audience and watch those numbers climb.
Hiring a knowledgeable marketing agency like Luce Media allows business owners to focus on running operations and increasing the bottom line, not messing around with Facebook, Twitter or trying to build out a website. In the end, the bigger question maybe isn’t can I afford an experienced marketing agency, but rather how much am I costing myself in time, money and lost opportunity by trying to do these marketing services in-house. For a FREE analysis of your current efforts in social media, please click here now.
https://lucemedia.net/wp-content/uploads/2018/03/Social-Engagement3.jpg38405760Mark Toneyhttps://lucemedia.net/wp-content/uploads/2020/05/Logo-1-300x73-1.pngMark Toney2018-03-23 19:46:222018-06-22 15:26:51What Is Social Media Engagement & Why Should I Care?
What happens when a potential buyer goes to Google to search for a product you sell? Does your business show up on the first page of results? How about the second page?
Digital Presence Management has many moving parts. Many building blocks can be arranged to provide services to a specific business. A business must understand what makes up Digital Presence Management (DPM) to have best in class local presence management strategies. Here are just three areas you should know:
Local Presence. All of the information surrounding a business’s actual physical location, such as where to find it on a map, business hours, and its name, address, and phone number.
Online Presence. All of the information, processes, and marketing for a business is presented online. Consumers usually conduct a Google search to find this information, including the website, any social media pages, blogs, online reviews from multiple sites, any search engine optimization (SEO) done, and pay-per-click (PPC) advertising name a few.
Local Presence Management. This refers to the seamless merging and control of local and online presence components to positively affect and cultivate a brand’s or business’s presence across the Internet.
Two years ago, Google announced that mobile search had surpassed desktop search. Fast forward to today, and more consumers are making more purchases from an iPhone or Samsung than any other device. But have brick and mortar companies taken the time to keep up with the technological opportunities that drive foot traffic in your business. For instance, is your website optimized for mobile users?
Similarly, with changes to Google’s algorithms, the need to have consistent data about your company or business across parts of the Internet will ensure you rank much higher when that Google search is conducted. Having consistent data such as an address, phone, and business hours; makes it easier for search engines and consumers to find the business. Today, submitting your information just to Google or Bing, or Yelp will not guarantee you the highest ranking in searches possible.
Consistently staying active on at least the major social media channels – Facebook, Twitter, and Instagram – will also increase online searches. In short, having engaging social media posts will alert consumers to your business which in turn will send more foot traffic to your locations.
Finally, shoppers want to easily find a business on their mobile device to get to your location quickly. Therefore, it is imperative to correctly appear on Google and Apple maps if you are a brick-and-mortar location. To accomplish that, you need to make sure you show up in the dozens of syndicated listings used by mapping companies to locate you correctly.
What’s The Solution for Digital Presence Management?
Lucé Media
At Lucé Media – we get it. Managing all of this information is hard, time-consuming, and probably not in your wheelhouse. But it is in ours. Click here to get a FREE report on everything you should know about Digital Presence Management. Lucé Media will offer you low-cost solutions to enhancing your Digital Presence. We can provide easy-to-understand methods of posting to social media that get results and can consistently monitor your Digital Presence to make sure it remains optimized at all times. Click here, scroll to the bottom, plug in your company’s name, and see if your Digital Presence is optimized. If not, let’s talk!
https://lucemedia.net/wp-content/uploads/2017/05/Cover-Front.jpg9312115Mark Toneyhttps://lucemedia.net/wp-content/uploads/2020/05/Logo-1-300x73-1.pngMark Toney2017-05-17 12:59:172021-06-25 21:56:05Why Digital Presence Management Matters-FREE Download
According to new commissioned research conducted by media industry leader Scott Moore on behalf of Share Rocket, marketers must understand, measure, and harness the metric of media engagement to drive ad effectiveness with today’s digital-savvy consumer.
The research, “Consumer Engagement: The Important and Often Overlooked Role of Social Media Engagement” showcases insights and findings on the current online advertising ecosystem, the shifting behavior of consumers, and immediate steps marketers, advertisers, and publishers can take to tap into the potential of engagement and a more effective revenue stream. Key findings of the research include:
Engagement is Overlooked: While engaging content has dramatically improved, it is the audience targeting capabilities that still get most of the attention.
Quality of Inventory: There in no universal standard around measuring or valuing engagement in digital advertising. Social media from trusted publishers is extremely valuable and has intrinsic characteristics: reach amplification, audience receptivity, viewability and brand safety.
Social Media Fear Be Gone: The fear of social media still paralyzes companies when it comes to measurement and integration of digital advertising on Facebook.
“The role of this engagement is a frequently-overlooked component when creating, sustaining and measuring how the content is resonating,” said Chris Kraft, CEO of Share Rocket. “Media engagement is essential to delivering customer engagement and should be the industry standard when measuring the success of digital advertising campaigns.”
According to the research, companies most effective at engaging their customers were 2.2x more likely to grow market share versus the previous year. With 86% of CMOs expected to own their companies complete customer experience by 2020, it is critical that marketers understand historically engaging content in a way that allows them to replicate or create success. Engaged consumers are more likely to make a purchase, try new services and become brand advocates – all of which makes them a priority target for marketers in 2017 and beyond.
“Technological innovation and its subsequent impact on the marketing landscape have rendered the traditional rules of marketing obsolete,” said Scott Moore. “The marketers who will win in this new environment will be those who best capture consumer attention and create engagement. And the battleground in the future is more likely to be among new, digital channels than traditional channels.”
Luce’ Media can provide you with with a bundle of media engagement metrics to win in this new environment.
https://lucemedia.net/wp-content/uploads/2017/05/social_186292982-653x339.jpg339653Mark Toneyhttps://lucemedia.net/wp-content/uploads/2020/05/Logo-1-300x73-1.pngMark Toney2017-05-01 21:16:142017-06-28 15:38:12New Study: Social Media Engagement is Overlooked
