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Images will generate more than 94% more views

Social Media: It’s All About The Images

Why are images so important to the Social Media Scene?

Social media marketing has evolved significantly over the past few years, and staying up-to-date on trends is crucial for success. One of the biggest trends is image-centric marketing rather than traditional text-based.

Humans are visual creatures and the way we interact with imagery online is no exception. Your website and social media platforms should have consistent, high-quality imagery that effectively showcases your products or services. This will help ensure that your audience is actually engaging with and absorbing your content. If you’re looking for ways to succeed in social media marketing in McKinney, Luce Media is here to help with any and all of your social media needs. We can ensure you are getting the most out of your social accounts for your business.

Humans: We are visual beings

Of all human communication, 93% is visual. Two-thirds of all stimuli reach the brain through the visual system. Our brain processes visual information 60,000 times faster than text alone. Think how often you’re scrolling through your own feed and continue right past a text post, but pause at a photo, graphic, or video.

Between 65 and 85 percent of people describe themselves as visual learners. This means they digest information more easily by viewing an image instead of reading text. Understanding this phenomenon can help optimize your social media marketing campaign and give you an edge over competitors who mainly publish written content.

As mentioned before people are visual beings. Online consumers can retain only 10 to 20% of the information they read or hear about. However, once that information is paired with visual elements, the retention rate suddenly goes up to 65%.  Posts with visuals (images and video) receive 94% more page visits and engagements than those without. A good visual is crucial for expressing an idea quickly and effectively getting through all the clutter that we experience everyday – online and in real life. Another example, Facebook posts with images typically received more than twice as many comments as those without.

Get Straight to the Point

Most people have a limited attention span. In an information age where data can quickly become overwhelming, people have to pick and choose among plenty of content options. This has resulted in many people skimming through content looking for something compelling or relevant.

When there’s a long winded post with nothing but text, it will turn many visitors off because they simply don’t have time to read through it. However, incorporating images is a natural way to grab attention. Better yet – including images with important data is even better. It’s the perfect motivating force to encourage visitors to stick around and explore content in greater detail.

People can quickly make up their minds about a business based on their social media profiles. Make sure you don’t turn people away on the first visit. 67% of consumers consider a clear, detailed image to be more reliable and carry more weight than product information or customer ratings. Think of it this way, why just tell someone about your product or service when you can show them?

If you’re a small business owner looking to optimize your online visibility in Mckinney, Frisco, or Plano, be sure to take a look at our blog explaining why it is so important to be digitally active by clicking here.

Quality Images Are Always Best

What kind of image you post also matters. While a good visual can grab your customer’s attention, a bad one can cause them to dismiss your content completely. What’s considered bad? It really depends, but images that are blurry, pixelated, or have that “stock image” feel can really put people off.

Don’t just throw anything up for the sake of having a visual. It’s important to make sure it’s good quality and relevant to your brand.

Consistently using good visuals with your content can help ensure your customers are engaging with your content. And ensure they’re not scrolling right past it. It will help your business feel more professional and legitimate in your customer’s eye.

Visual elements, such as images, videos, infographics and other are undeniably more interesting and appealing to social media users and online consumers. Implementing visual content into your social media marketing will not only improve views, engagement and social following, but it will also help your content attract the right kind of attention. It will also majorly boost engagement from your target audience. Take a look at how small businesses in Mckinney are using social media marketing by clicking here.

While you are honing your image and infographic-crafting skills, you need to be able to track the reach, likes, shares of your creations to see what types are well received. That way you’ll be able to boost your social media presence and get the jumpstart your company needs. Here at Luce Media we can take care of that for you easily and ensure you have optimal online visibility for your business. Give us a call at (469)-907-1057. Luce Media has deep expertise in Digital Marketing, B2B Marketing, Internet Marketing and is a well-established Digital Media Consultant in McKinney, TX.

Image from Luce Media showing Google My Business logo

6 Steps to Claim and Optimize a Local Business Listing on Google My Business

For a lImage from Luce Media showing Google My Business logoocal business that wants to get discovered in search results, maintaining an accurate Google My Business listing is critical. The listing details (such as the business’ phone number, website, photos, and hours of operation) determine what information consumers see in Google Search and Maps.

Business owners need to take control of the company’s Google My Business listing to ensure up-to-date business information is displayed online. This means creating or claiming the business listing on Google My Business and optimizing the content to ensure accuracy and improve visibility.

Claim and Optimize a Google My Business Listing in Six Steps

Here are 6 Steps to claiming and optimizing a local business listing on Google My Business.

1. Search for the Business on Google

The first step is to find out if the business already has a Google My Business listing. Google often generates listings based on information available online, which may or may be fully accurate. An existing listing should be claimed so the information can be updated and kept accurate.

A simple Google search for the company name can reveal whether or not a Google My Business listing already exists. If a matching listing appears in search results, there should be a link that says “Are You the Business Owner” next to the listing. If, however, the business does not show up in search results, it’s important to create a new Google My Business listing and update it with correct information about the company.

2. Request Verification of an Existing Listing

To claim the listing, click on the “Are You the Business Owner” link. Next, sign into Google, search for the business name, and request verification. This will give you control of the listing and allow you to begin optimizing it. In most cases, Google will give you two options to verify the listing, “Mail me my code” or “Call me now.”

If the “Are You the Business Owner” button is not visible, then the listing has already been claimed. Talk to any partners, owners, or marketers involved with the business to find out who has claimed the listing. Double check if there is another Google account linked to the business. If you can’t figure out who verified the listing, you’ll have to go through Google Help to gain access.

3. Confirm Business Name, Address, and Phone Number (NAP)

Once the business has been verified, you can easily edit and update the business details that will show up in search results. It’s crucial that the business’ name, physical address, and phone number (NAP) are consistent across the web – so the NAP data in the Google My Business listing should exactly match what’s on the business’ website.

It’s highly recommended that if you need to make changes to the listing you make those before requesting the verification from Google. If you make the request and then make a change, you’ll quite possibly have to make a second request to get the listing verified.

4. Choose a Single Business Category

Customers and search engines both prefer business’ that accurately represent themselves online. So when selecting a category for a company’s Google My Business listing, it helps to be as specific as possible. Even if the business falls under multiple categories, it’s best to select the single most relevant category to describe the products or services offered. If you aren’t sure which category is the optimal choice for a particular business, search for similar companies on Google to see what categories they’ve selected.

5. Upload Relevant Images to Represent the Business

In order to provide customers with more context in search results, Google likes to display images next to business listings. Google My Business listings with photos receive 42% more requests for driving directions as well as a 32% better click-through rate to the company’s website.

If the business doesn’t upload official images, Google can display photos uploaded by the public – which can sometimes result in embarrassing mishaps for the business. Although a business can suggest a ‘preferred photo’ for search results, Google will only use the recommended photo if it truly represents the business.

Here are some tips for setting preferred photos that Google will approve:

  • Upload high-quality photos that give an accurate impression of the store location.
  • Use real pictures of products sold by the business.
  • Keep Google’s recommended file size (between 10KB and 5MB) and minimum resolution (720px tall, 720px wide) in mind.
  • Don’t use stock photos or text-based images.

6. Further Optimize the Business Listing

There are a few more ways to get the most out of a Google My Business listing, including:

  • Keeping the Business Hours Up-to-Date: Google displays hours of operation to tell consumers whether or not the business is open at the time of their search. Remember to update this information if business hours change during the holiday season.
  • Collecting More Customer Reviews: Encourage customers to leave reviews and take the time to reply when they do.
  • Adding a Description on Google+: Although businesses can no longer edit their descriptions on Google My Business, this field can still be viewed and edited on Google+.

Whether claiming an existing Google My Business listing or creating one from scratch, use the above tips to ensure accurate information shows up the next time a consumer searches. Keep customers happy, keep Google happy, and increase local visibility.

Need help claiming, creating, or optimizing a Google My Business listing? One location or one thousand, we have you covered!

This story first appeared on Advice Local

Google My Business image with GMB logo and mapping

Image from Luce Media showing Google My Business logo

Why Google My Business, Google Maps, and Online Reviews are CRUCIAL to your business? Here’s What You Need To Know.

Image from Luce Media showing Google My Business logoGoogle My Business provides you with the ability to list your business location on Google Maps and local search results. You can display valuable and key information about your business, including the opening/closing times, contact phone number or a link to your website. You can display important information about your business, including the opening/closing times, contact phone number or a link to your website. More recently Google has also released a new feature allowing you to post a link to articles or up and coming events.

Setting up your Google My Business listing is one of the simplest and most effective ways of establishing your business to be found online. More and more search queries are becoming geographically specific, and Google’s algorithms have been developed to consider user intent. Why do this? Check how often your business shows up in local searches by clicking here. (Scroll down to FREE Online Visibility Check)

So, how important are Google Reviews for Local SEO in 2018? Several studies regarding Google reviews provide proof of the reasons that your business should be soliciting reviews.  These reasons include things like “most consumers read reviews before making a decision” and “people trust online reviews as much as personal reviews.”

These reasons are completely valid and will come into play creating larger conversion and clickthrough rates to your website when a potential customer has found you and is deciding between your business and a competitor. For these reasons Luce Media Video Talks About Google My Business and Google Reviews

When it comes to reviews – here is the bottom line. 

The quality and quantity of reviews on Google is one of the most important ranking factors for local SEO. And, when a person scans the search results for a local product or service in Google, the business listings that include customer reviews present greater credibility and, naturally, receive more clicks.

Watch as Mark Toney, CEO of Luce Media talks about the latest information for small to medium-sized businesses in completely filling out the information on Google My Business as well as the importance of soliciting Google Reviews for your business.

 

We can not stress the Importance of Google My Business, Google Maps and Good Reviews for Small to Medium Sized Businesses.

This is just one of many of the aspects we focus on for your business -and encourage YOU to look at all these variables.  Do you want to GROW your business? Do you want more online presence?

Luce Media works strategically helping all of our clients grow. Get started today with our FREE Social Media Analysis. We analyze your website, all current social platforms you are on plus tell you immediately what your Online Visibility looks like.  I guarantee you will learn key elements to grow your business.  And it is FREE.

Please follow us on Facebook, Instagram, and LinkedIn to continue learning.

If your business needs help with social media marketing in McKinney, TX., please call us at (469) 907-1057.  Luce Media has deep expertise in Digital Marketing, B2B Marketing, Internet Marketing and is a well-established Digital Media Consultant in McKinney, TX.

Sign on store door that says Come in We're Open

Costly Mistakes That Sabotage A Business’s Local Search Presence (And How To Fix Them)

More customers are actively searching for small businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking for nearby stores. But that traffic is worthless to businesses that fail to optimize their local search.

Social Media for Small Business OwnersImproving your business’ online visibility and placement in search results is one key to attracting more local shoppers to both your website and your small business location. That said, local competition can be fierce. Small businesses that want to connect with local consumers online can’t afford to make marketing mistakes that place them at a disadvantage.

Although there’s no perfect formula for dominating local search, there are certain mistakes that you must stop making to keep from sabotaging your own visibility. Today, we’ll examine the most common mistakes and what can be done to remedy them.

Writing Content For Search Engines, Not Local Customers

Done right, content marketing can be a powerful tool for local businesses. Publishing consistent content allows you to tell your brand story and educate consumers about products, news, and trends, all while establishing your small business as an industry leader.

Quality blog posts also help search engines learn more about your company, which can lead to increased credibility and higher rankings in search results. To be specific, Google loves E-A-T content — content enriched by the author’s expertise, authority, and trustworthiness. Local small businesses need to take it a step further and realize content is most effective when it has a bit of local flavor. A local perspective can infuse blog content with personality, make it more relevant to readers, and help the business build a stronger connection with local customers.

Sacrificing Backlink And Citation Quality For Quantity

Gone are the days when those scoring the most backlinks are guaranteed to come out on top. Backlinks are the number of other websites that have a link in them pointing to your small business website.  Sure, having lots of citations and backlinks pointing to the business’ website can still be great for SEO, but only if the sources are authoritative and credible.

Businesses that invest in high-quality link-building and submit listings to respectable local directories will see a boost in their online visibility. However, search engines do notice when a site receives most of its traffic from untrustworthy sources, which can result in lower search rankings.  Luce Media has a very cost-effective program to get your business on the top 50 online directories.  To check what your online visibility looks like, click here.

Instead of trying to get as many backlinks as possible, focus on earning high-quality citations from reputable sources. The citations themselves should offer up-to-date information, and the business’s name, address and phone number (NAP data) must be consistent across the web.

Here are a few suggestions for improving your web presence through backlinks and citations:

  • Submit small business listings to high-quality local directories
  • Contribute guest posts to authoritative websites
  • Sponsor a local charity event or Little League team
  • Include the website in social media bios for the business

Just remember: Quality is more important than quantity.

The online visibility of any small business is essential for getting found by consumers in this digital age and, if there is bad data, duplicate listings or no listing at all, then small businesses are losing customers. Luce Media has the tools and the technology to make sure your small business is highly visible online.  Online visibility is not a “one and done” process. A small business’s local presence must be monitored, maintained, and adapted based on algorithm changes on a consistent basis.  Contact us here at Luce Media to find out how we can help you improve your SEO and be found more often in Google searches. Luce Media helps companies in McKinney, Allen, Plano and Frisco with social media marketing.

Written by Bernadette Coleman and originally appeared in Advice Local’s blog.

Icons of Locations to Have a Online Presence

5 Reasons Why Having an Online Presence Is Essential for Your Small Business

Having an online presence increases accessibility for your clients or consumers. It’s an effortless way for them to browse prices and hours and compare all these factors with your competition with a simple click. And it’s important that it’s effortless—nothing should take too long to load, and nothing should be difficult to find. Any questions that may need to be answered should be readily available on the site itself, and if they’re not, then you should really be sure that your contact information is displayed in an obvious way.

How visible is your business online? Click here to run a FREE report that will show you what percent of searches your business is potentially showing up in.

An Online Presence Garners a Wider Audience

Graphic with bold words Online PresenceAn online presence also allows the customer to come to you. Even when you’re closed, customers will be able to purchase goods and services online. Basically, they’re doing your work for you, even when you’re not working yourself. There’s no better give and take for a business than that. You’ll be able to reach a wider audience, such as people who are unable to make it to your physical shop for whatever reason, be it disabilities, lack of transportation, or even because they’re in another country.

Enabling your business to reach the widest audience possible will only be beneficial. The best part? When customers like what they see, they’re willing to share the news of your products and services with others. Allowing these secondary customers to see that your site is up-to-date will ensure that you come across as professional. To enhance this, having active social media accounts will allow your products and services to be shared easily between customers, and then you’ll have even more customers coming to your site. Win-Win!

An Online Presence Builds Relationships and Consumer Trust

The beauty of having a site, blog, and social media accounts is that they enable reviews and comments about your products. As an expert in your business, you’ll be able to answer any queries quickly and thoroughly. Any glowing praise that is publicly available will build your online presence and show even brand-new customers that you’re a reputable business.

Even where there are less-than-kind reviews or comments, you can reach out to unhappy customers and resolve the issue so that your good name stays intact. It’s better to know about an unhappy client so you can make amends and carry your name forward, rather than having an angry customer sharing their distaste for your business without you even knowing they were unhappy in the first place. Being able to right wrongs only helps to build customer loyalty. If you’re not forgiven, at least other clients and customers can see that you tried and that you’re willing to do everything in your power to keep customers happy.

An Online Presence Enables Effortless Marketing

Selling your products and services becomes an effortless process thanks to your online presence. Consumers will be able to browse your products and ensure that they’re happy with their choice without feeling pressured by sales associates. And, as we said, you don’t have to be there for this entire process to take place. Even at night, customers will be buying.

Not only is the process no longer limited, but it’s also never-ending (in a good way!). Marketing yourself online can cost as much or as little as you decide. You don’t have to mail out coupons or flyers; you can simply share them with the click of a button. You can advertise your products and services for free across your social media sites and on your blog. And, if you focus on improving your SEO, then the search engines will work in your favor.

An Online Presence Shows You What Works—And What Doesn’t

Finally, an online presence allows you to see the effects of all these efforts. Understanding and tracking the metrics of your site and social media accounts is quite simple. You’ll be able to see numerical proof of what works and what doesn’t.  If you share a new blog post and see a huge spike in visits, then you’ll know you’ve hit on some content that your audience likes to see. Being able to see the results of your efforts will allow you to make improvements in every aspect of your business and let you experience the real ROI of social media marketing.

Building an online presence isn’t just beneficial to growing a small business—it’s absolutely essential. By creating a blog, maintaining your site, and becoming active in social media, you’ll be more accessible to a wider audience. You’ll also build consumer trust and be able to market effortlessly. Best of all, you’ll always be able to make improvements in all these areas.

This post originally appeared on allbusiness.com

Social Media for Small Business Owners

5 Ways Small Businesses Can Improve Their Social Media Presence

If you are like most small business owners, undoubtedly you have a very busy schedule.  There always seems to be a never-ending list of things to do that will help provide success for your company.  One of the many items on the list is probably or should be, to spend time and attention to your small businesses’ social media presence.  In today’s fast-paced world, social media is of utmost importance to the success of small businesses.  Today’s Social Channels are Sales Channels.

Social Media Marketing sign

There are several things that you can do to improve your presence in the social media outlets that you have chosen for your small business.  Below are a few ideas you should review to ensure your business is maximizing what it already has in the social space

  1.    Choose your Social Media Outlets Carefully, Depending on your Audience.

When you are running your own small business, you don’t have a lot of spare time; however, it is important to make some time to attend to your company’s marketing efforts and that often means your social media platforms.  The trick is to choose which platforms you use very carefully.  Research suggests that the majority of people who enjoy social media use Facebook.  Others enjoy Instagram, Snapchat, Twitter, and the like.  It can be overwhelming to try to post on every social media site, and statistically, it probably does not make sense for you to do so.  Therefore, choose 2-3 networks that you believe will reach your loyal customers effectively, and devote time and attention to your social media presence on those platforms.

  1. Decide Your Small Businesses’ Plan and Goals Prior to Posting.

     Put some serious thought into what you would like to highlight in your social media posts.  It may be wise to write up a long-term plan for a monthly, quarterly, or yearly calendar.  People receive plenty of “junk mail” through emails or on social media sites, so it is a good idea to avoid posting “fluff” items that don’t really have a lot of meaning or purpose.  Choose topics that your customers will find useful in their daily lives.  Also, choose topics that you are very familiar with and ones that you are passionate about.  Stay true and honest to your small business in your social media posts, and aim for posting snippets of value for your customers. This is incredibly important so I will say it again – bring VALUE to your audience and then start building a relationship with them.  They will greatly appreciate it, and in turn, will continue to follow your posts regularly.

  1. Commit to Staying-on-Top of your Social Media Posts.

Social media provides a two-way street between a small business and its’ customers; therefore, you need to commit to staying current with your posts and reply to customers, as needed.  It is important to respond to any unanswered questions, as well as thanking your customers for positive comments.  Conversing with people online should be done in the same way you do it in person. Be genuine.  This shows that your company is interested in their customer’s opinions, as well as setting a good example for other clients who may be watching.

  1. Keep your Posts Consistent and Clear.

     You may decide to choose one staff member or a team of members that have the responsibility of operating your social media platforms.  By appointing one person or small group of people this task, your posts have a better chance of remaining clear and consistent on a regular basis.  Even though you may have multiple people that can contribute to social media ideas or posts, it is a good idea to have one person act as the “poster”, the editor, the monitor, and the responder, should the need to respond arise.  Choosing social media posts can be very challenging and stimulating, so it’s a positive thing to have ideas from several different sources.  Several people can provide input in all of these areas, but by using one responsible person for the final social media product, it will be simpler to have the same “voice” throughout multiple posts.

  1. Post on Social Media on a Regular Basis

It is a wise idea to post on your social media platforms on a very regular basis.  You can either achieve this by creating a calendar and following through with that designated schedule, or you can use one of the many sources available that will automatically post things for you.  There are software programs available that can be used to post snippets automatically, once you create all of the settings.  You might also decide to outsource the project of providing a social media presence for your small business.

Lucé Media is a company that offers full-service social media marketing and a project-based approach.

Summary

If you own a small business, then having a social media presence is vital to the success of your company in today’s society.  People are so interconnected via social media platforms these days, that, as a small business owner, you should really be a part of this connection.  Social media sites are not just for promoting your small business, but they also provide a place for you to give valuable information to your audience and share the knowledge and expertise that you have acquired over the years.  Use this outlet wisely, and chances are that social media will not just benefit your small business, but will prove beneficial to everyone who sees your posts.

There are a couple areas that will give you free information on how you are currently performing in digital and social media marketing.  One tool allows you to see how visible your company is online, in searches and on multiple platforms.  Click here to add your business and zip code and get your free report.  The second free service is a topline review of your current social media efforts.  To get that review, click here and schedule an appointment.

Woman looking at cell phone

$10 Billion Dollars Lost – Bad Online Data

A friend of mine recently returned from a vacation and we were discussing the good times she had. Since we are both in the digital space – the talk eventually led in that direction and how digital impacted her vacation.  One of her comments: “I couldn’t help but remember how much inaccurate online data I came across while my family and I were looking for something to do, eat, shop, or visit while we were away.”

Using Mobile to Drive New BusinessEvery day, people like my friend are traveling and searching online for locations of businesses that they are ready to visit right then, only to be failed by their local search experience.

The address is wrong, the phone number’s not there, or they can’t find the business at all. The listing is not claimed, the hours are not stated, the website is wrong… The list goes on. For businesses, this disconnection not only means lost foot traffic but also a lost opportunity for new customers to discover their location and become a future client.

Local presence management is critical to ensuring that businesses are visible, especially to travelers. We have become so dependent on our phones telling us what to do and where to go that it is imperative today to get online information right.Woman looking at cell phone

Believe me when I say – I know that inaccurate location data can undoubtedly frustrate your potential customers, as well as spread and corrupt a brand’s online presence in more ways than you can count…

According to a study completed by Andrew Shotland and Gregg Sterling, bad data cost over 10 billion dollars per year.

  • 18% of listings had a missing or incorrect phone number. When it comes to insurance companies and agents, it’s even worse. As many as 30% of insurance listings fail to list the correct number when customers are looking for a new policy.
  • 43% of listings had missing or incorrect addresses. As people get more mobile with their devices, the impact of this problem – spanning from maps and navigation to local search engines – will only get worse.
  • A full 14% of business listings were missing completely across industries. Although there are many ways that inaccurate information prevents customer visits, the research team looked deeply at how much their lack of digital listings were contributing to the problem.
  • Businesses who have missing listings and are not present online suffer a cost of $10.3B a year. This number was calculated by looking at how many more choices consumers now have as they purchase offline and how digital is changing the game for local businesses.

The new digital world we live in has created this problem of inaccurate or missing listings. The online data available to consumers is often

Sign up and get our free e-book on LocalPresence Management by clicking here.

Let Lucé Media help you get your business and your correct information on the maps – the right way. Schedule a demo today.

Getting local businesses found online is what we do. Let us get your online data right today.