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Improving SEO With A Website Development Company in McKinney, TX

Improving SEO With A Website Development Company in McKinney, TX

As a business owner in McKinney, TX, you know the importance of Search Engine Optimization. And when it comes to your company website, you understand it’s the SEO that will keep your ranking high when customers search for your products or services.

But there’s so much advice out there about how to improve your SEO and tips for ranking higher; it can be hard to know what’s best for your business. Today, we’ll cut through the clutter and tell you exactly what you can do to improve your SEO. And it all revolves around partnering with a website development company in McKinney, TX, that understands best what your goals and needs are.

Forget Algorithms, Focus on Search Intent

Instead of trying to guess the magic wand formula to rank first with Google, focus your SEO efforts on search intent. Experts predict the ability of a company to answer to the four most common reasons for a search, commercial, navigational, transactional, and informational, will improve its SEO naturally. You can design your website to solve customer problems and answer their questions, solidifying your authority in the McKinney, TX, market.

Customer Analytics for Lifetime Value & Retention

What are your website analytics telling you about your customers? If you’re not seeing the results, in SEO ranking or click-throughs and conversions, you might consider revamping your site. Websites today that have been developed to increase the lifetime value of a visitor and focus on customer retention are proving to have better SEO results. Look at your current data and metrics. If your website isn’t offering a path for users to stay and buy again, web development enhancements might be in order.

Tracking Brand SERPs

As part of your digital marketing evaluation for the new year, take a look at your McKinney, TX, brand’s ability to track well with SERPs. The industry is predicting SERPs and knowledge panels will be the norm for most businesses. It’s about creating a website presence that allows Google to know precisely what you offer, who you are, the audience you service. There are web development enhancements that can improve your brand’s position.

Website Pulse & User Experience

Improving SEO With A Website Development Company in McKinney, TXYour McKinney, TX, business needs a website that engages and entices new customers. It should not be a basic listing of contact information or stagnant presence on the internet. Conduct a pulse check on your website, maybe with Google’s Core Web Vitals or other analytics. Page experience metrics matter and will tell you who finds your site, what they look at most, and how long they spend time there. Your SEO strategy will see vast improvement if your website offers an engaging user experience that naturally walks customers through the buyer’s journey. There are countless fixes out there to help with UX design. But only a web development partner in McKinney, TX, can best understand the unique challenges your company website might have.

Mobile Still Matters, Especially in Web & SEO

If your website isn’t mobile-friendly, you might as well not be on the internet at all. What used to be a marketing best practice is now a deal-breaking norm. All SEO is rooted in mobile SEO, considering most people use their mobile devices to search, find, and buy things. If you’re not sure about the mobile-friendliness of your site, try to pull it up on your smartphone. If the site doesn’t square up with your screen and requires you to pivot around to find links and menu bars, you’re not mobile-friendly. If this is the case, you definitely should consider a web development rework.

There are so many nuggets of advice out there about what your website should look like and how to improve SEO. And some businesses feel pressured to master every digital marketing touchpoint. But what really matters, especially in 2021, is website user experience and search engine optimization. To take a professional look at your site and analytics, contact us! We are experts in web development here in McKinney, TX, and are uniquely positioned to understand your specific digital challenges.

What is the Importance of Website Development Company in Frisco TX for Your Business?

What is the Importance of Website Development Company in Frisco TX for Your Business?

In today’s time, a company cannot grow without making a presence in an online platform. An online presence facilitates a more significant conversion rate while reaching a vast market range at a minimal cost. Studies show, companies that have professional and attractive websites have grown immensely over the years. Business owners believe that investing in website development companies have helped them expand their sales and growth.

Builds the first impression 

It would be wrong in the 21st century if you do not have a website for your company. Also, having a website is not the ultimate goal as you need to update them to ensure that it’s working effectively, continuously. Around 50% of users will never avail of your service if your company does not have an attractive website. Hiring an website development company will prove beneficial in a lot of ways. They would first create a profile or open a website for your business, and continuously update it. A wrong impression can lead to a loss, and a suitable web development company will ensure that it does not happen.

Effective communication with your clients

When it comes to expanding your business and generating leads, interaction with your clients is essential. Create a website that can help you to communicate with your viewers and ask their valuable reviews. Therefore, it makes them feel that the company is more responsible and they should avail of their service. Along with that, if you incorporate the feedback that they have offered while updating a product, it leaves a good impression on the client. It states to what extent you are concerned for your clients.

Enhances connectivity 

A website will have a better chance of reaching more clients. Still, to achieve the target, you need to continuously upgrade your site with useful content, attractive website design, easy navigation, etc. Planning to incorporate all such aspects will help the users to opt for your business. Moreover, it also enhances the website’s traffic and the site’s exposure. But ensure that you hire the best website development company, that is efficient enough to handle everything on your behalf.

A website – More reliable firm 

A website shows how responsible and professional you are towards your company. The way you represent your website will play an integral role in attracting more leads. That’s why; it of utmost importance that your website is handled by a professional. On the company’s website, you can add the skills, credentials, details of various products and services, etc. Whenever a visitor is browsing your site, they would look for all such aspects. Once they get all the essential information, it would be easy to gain the visitors’ confidence and trust. Also, they would be interested in availing of their product, which is the most crucial aspect.

Value and price 

The main objective of a company should never be only to design a website and then leave it like that. You need to do all the necessary things to keep it alive in the competitive world. For example, if you buy an expensive car and keep it in the garage, it would stop working after a specific time, isn’t it? The same theory is applicable here, as when you are creating a website, you also need to handle them. You need to frequently update them and retain your old clients while attracting new leads. The best way to do this is to hire a web design expert and hand over the entire thing.

In the end!

A professional website will not only get leads but also promote the business round the clock. But for that, ensure that you are hiring the best designing company that has the essential qualification to offer the best results. Investing in a website will help drive your audience to learn more about your company and its services. The best company will also have skilled experts, and they know the importance of a website. Therefore, they can help your company to grow while increasing profits for your business.

video content marketing

Video Content Marketing: The Most Important Tool for Social Media Success

Social media marketing is an important tool that can ensure you are able to reach your audience where they spend the most time online and foster engagement. However, it is vital that you know the right types of content to use, and how that content should be utilized on various platforms. Of all the options available in B2B marketing, B2C marketing and other social media efforts, video content is one of the most powerful, and can be used in a myriad of different ways.

The Power of Video Content Marketing

If you’ve opened Facebook lately, or spent any amount of time on Twitter, you’ve no doubt seen the explosion of video content firsthand. CISCO’s Visual Networking Index says, “By 2019, video content will be the driving factor behind 85% of search traffic in the US.” HubSpot points out that “43% of people want to see more video content from marketers”, as well as the fact that almost 52% of global marketing professionals feel that video content marketing offers the best ROI.

However, there are a few other important considerations here, particularly when it comes to B2B marketing. For instance, while mobile viewing is the most common with B2C marketing, business-related videos are generally watched on a PC or laptop (86% of them, actually). The best videos (top 5%) manage to retain over 3/4 of their viewers from the beginning to end, but the average retention for all video content marketing is 37%.

Video content marketing is vital for your success in social media, but how should you use this type of content on the various platforms out there? From Facebook to Instagram and everything in between, there are significant differences between the social platforms you use on a regular basis, and you cannot take a one-size-fits-all approach here.

Understanding How to Use Video Content in Social Media Marketing

Video content can and should play a central role in social media marketing on every platform your business utilizes. However, each platform has its own unique use cases.

Facebook

Facebook is the one platform that pretty much all B2B marketing campaigns should utilize. You can use your video content in several ways here. Test out Live Videos to get immediate engagement and replay capabilities, but don’t neglect regular news feed videos. Keep your video content short (two minutes or less is best in most cases, although you can go up to 45 minutes according to Facebook’s rules). With Facebook, strive to create some type of emotional connection with your audience and you’ll notice more shares. Also, don’t neglect to include captions, as most videos on FB are watched with the volume off.

Instagram

Instagram now supports Instagram Stories. These are generally short videos that can be used in a very similar way to Snapchat. You can create behind the scenes videos, short humorous videos and more. Note that this is a relatively new feature, so there are few tried and true “rules” as yet.

Snapchat

Use Snapchat video like you would Instagram – create short videos that highlight your company’s culture, behind the scenes content, how-to content and the like. Again, these should be relatively short (two minutes is pushing the limit).

Twitter

The maximum length for video content on Twitter is just over two minutes, which makes sense given the platform’s focus on brevity. Focus on creating video content marketing that focuses on news and/or newsworthy aspects you want your audience to know about your product or service. Product announcements, very brief how-to guides and the like can work well, too.

Pinterest

Interestingly, Pinterest can be used in your video content marketing plan. The platform has a native video player, and users are able to watch your video from a close-up of the pin. This means that you need to pin the video from the landing page where it’s located, and then choose the appropriate thumbnail. DIY and how-to content perform best on this network, as do tutorials.

YouTube

Yes, YouTube is considered social media, and it can be used in ways that other platforms cannot. Feel free to get creative here, and post longer video content than you would on other sites, as YouTube is specifically geared for this type of content and the user base expects it.

Ultimately, your social media marketing plan should hinge on using video content. It is the fastest-growing content type, and can be used successfully in B2B marketing and in B2C marketing. If you’re not harnessing its power, you’re definitely missing out on one of the most useful tools at your disposal.

 

 

digital marketing trends

Digital Marketing Trends for Small Businesses in 2020

It seems like every day, digital marketers are faced with new and unique challenges every time they log on. What can small to medium sized business owners do to get a competitive advantage? Let’s dive into the numbers and see where the industry is likely going in the coming year.

Is Content Still King?

Yes and no is the simple answer. While inbound content marketing and keyword acquisition remain primary drivers behind many digital marketing efforts, really focusing on the customer/client experience is becoming increasingly important. Look at these three statistics from HubSpot’s State of Inbound 2020 Report.

  • Nearly 40% of marketers says that content marketing is a very important part of their overall marketing strategy. (Hubspot, 2020, p.10).
  • “Content Marketing Strategy” is the most searched query related to content marketing. (Hubspot, 202, p.10)
  • 77% of companies have a content marketing strategy. (HubSpot, 2020, p. 10).

At face value, these facts seem obvious; there isn’t a company that can survive without sales. However, there are well over half of marketers stating SEO and content creation are the top inbound marketing priorities on their to-do list.

Given the direction of SEO, Google’s overall goal, and what other professionals theorize, there will most likely be a shift towards overall user experience, combined with great content. Content is still king, but it must be engaging and provide the visitor with value.

What Can I Do Now?

Do an audit of your current content. Is it thin? What can be improved, how can you better explain a concept? When it comes to adding value, the goal is for your article, guide, or tutorial to be the end-all, be-all for a specific search.

If you don’t have any content yet, start writing, or consider hiring a writer. What subject related to your industry do you know like the back of your hand? Even if others have already created content around your subject, what can you do to improve theirs and make it your own?

This could be anything from adding a different method of completing a task, or simply adding helpful visuals to a process. Is there anything you are constantly asked by your customers? Are there common myths in your industry that need to be debunked? These may be great places to start.

If you haven’t already, start taking advantage of your Google Analytics. Analyze the numbers; is your bounce rate low? No? Why? Look at your site from your visitor’s perspective, what do you like, what do you dislike, how can this be improved? Consider hiring a third party company to do an audit.

Run your site through Google PageSpeed Test, what can you do to improve your score? Are there any broken links? How does your site appear on smaller or larger screens? Continue to develop great content, but ask yourself, “How can I improve the visitor’s experience with this content?”

Facebook and LinkedIn, Do Professionals See a Difference?

Some may argue not. If you look at the two social networks, you’re the same person on both. The only difference is you’re wearing a suit and showing your resume in one, and wearing jeans and sharing pictures of your family in the other.

Let’s look at the numbers, 78% of people use Linkedin for professional purposes, which is 2% down from last year’s report. On the other hand, 74% of people use Facebook for the same thing, which is up 1% from the previous year.

Based on the numbers, it appears most people use them interchangeably, which shouldn’t come as a surprise. They’re both social networks; so the goal of each is the same: to connect, build relationships and provide value.

It doesn’t matter if you’re in a suit or sharing pictures of your pets, you’re the same John Doe on Linkedin as you are on Facebook. Besides, most people can easily find you on Facebook from your Linkedin profile anyway.

So what does this mean? Connections are becoming more casual. Social media marketing is becoming less rigid and it’s easier to reach decision makers. In the social media realm, there is no gatekeeper. The only person you have to get past is the prospect himself and whether or not he’ll accept your message or friend request.

What Can I Do Now?

Make sure you have a business page on both Facebook and Linkedin. Take advantage of a branded URL, by claiming it in your page’s settings.  By doing so you will have access to metrics and analytics you have not been able to see before.  If you are doing a lot of business on a Facebook personal page, you have a 5,000 follower limit; business and professional pages do not.

If you already have a personal page setup, don’t worry. Facebook will allow you to merge your personal and business account one time.  This is a way to generate a large following very quickly for your business

Do this for all online profiles, Facebook, Twitter, Instagram, etc. Take advantage of every network at your disposal.

Next, start posting engaging content. Create open and productive discussions. Doing this first gives your profile value. Once you’ve had at least a week’s worth of content, start reaching out to prospects to connect. Ask for their opinion on something you’ve posted, but don’t immediately go for a sale, rather, open a line of communication first.

Think about how you create a relationship – either business or personal with another human being.  You chat about topics – sometimes finding common ground and interests.  When you see each other, you talk about those commonalities and eventually expand your conversations to other areas you find interesting.

So, in the beginning, focus on the conversation and begin to relate relevant content to their business. Eventually you may begin to uncover some problems where you can begin to sell.

Lastly, this doesn’t mean give up on Linkedin either. Continue to use Linkedin and other sites to your advantage. Create a consistent brand of yourself and your business across all channels and you’ll reap the benefits.

Use Video To your Advantage

Up until the past few years video was just another tool in the digital marketer’s toolbox. It was nice to have, but was second to ‘more important’ subjects like keyword density, LSI keywords, and more. As already mentioned above, creating great content and focusing on the user experience are both extremely important. Video tends to hit both of these areas if done properly.

It shouldn’t be a huge surprise either. If you live in the United States, it doesn’t take a genius to see cellular carriers boosting off their massive 4G or LTE coverage across the country. Couple this with more cities and businesses adopting free Wi-Fi and it’s no surprise streaming to portable devices is higher than it’s ever been.

According to Cisco, video will represent over 82% of all internet traffic within the next three to four years. This is a staggering number. Searching for something on YouTube is virtually just as common as Googling now. YouTube has now become the second largest search engine in the world.

What Can I Do Now?

Log onto YouTube using your business Google account and email address.  Create your own custom, branded channel.  Grab a branded YouTube URL that best represents your company.  Do an inventory of all video you may have posted to your website, social platforms or in some other way have created.  Upload these videos to this new channel to start getting them indexed.

You might think it takes a lot for your business to get into video marketing. The truth is, it doesn’t. Odds are likely you have a full HD camera (such as your smartphone) in your pocket and several apps, like Snapchat or Instagram, that you can begin utilizing today.

Give your audience an inside look into how your business operates, show them what it’s like behind the scenes in a fun and engaging way. Otherwise, try to provide some other sort of content that has value.

For example, if you’re a distributor of work clothes for construction, create several short clips explaining the uses for different fabrics. Which fabrics work best in this weather, or which fabrics can stand up to sparks flying from metalwork. The beauty of video is the viewer doesn’t have to do anything but watch. While the videos don’t have to be perfect, be sure the content of them is.

If you have the ability to spend more money, consider hiring a freelancer to turn your current content into short informational videos. Build a collection of these on YouTube. Create video shorts of products highlighting their features, or show the level of customer service you provide if you’re in a service industry.

Lastly, don’t micromanage every little factor mentioned in this article. While everyone of these parts is a piece of a larger engine, in the end, it’s all about how well you can service your customers. Listen to what they have to say, focus on their needs, and let that help guide you through the online landscape.

Every day is a new opportunity to connect and create a sale. There’s new networks and new prospects entering the market by the day, and they’re looking for what you’re selling. Follow the tips listed above and you’ll put yourself leaps and bounds ahead of competitors. Providing value and focusing on the customer/client experience will undoubtedly improve your success in 2018.

 

 

why you need a landing page

Why You Need a Successful Landing Page and How to Create One

When it comes to digital marketing, you may be running the most amazing social media ads in the world, but what happens when users click on the link? Where do they go? Whatever link you specify for them to land on is called the “landing page,” and if it’s not effective, your digital marketing strategy is bound to fail.

Why You Need Landing Pages In Your Digital Marketing Strategy

Landing pages are often used in digital marketing advertising campaigns like those run on social media sites like Facebook or Pinterest, although any page visitors “land” on first is a landing page. For a successful digital marketing strategy, it’s important you recognize each and every landing page as an opportunity to capture a potential client’s interest.

What’s the point of your landing page? Copyblogger shares five purposes yours can have:

  1. Get a visitor to click to go to another page
  2. Get a visitor to buy
  3. Get a visitor to give permission for you to follow up by email, phone, etc.
  4. Get a visitor to tell a friend
  5. Get a visitor to comment or give you some sort of feedback

As you can see, the whole point is to drive visitors to take action.

How to Create Landing Pages That Will Drive a Successful Digital Marketing Strategy

A successful landing page includes 10 elements for digital marketing success.

The Focus Remains on the Visitor

Is your landing page designed to target your digital marketing strategy’s target consumers?

Just as your target audience needs to be the focus of your digital marketing strategy, your visitor needs to remain the focus of your landing page. Everything on the page needs to be created with the goal of resonating with them.

As MailMunch explains, “It’s very easy (and common) to sit down and write copy for a landing page without ever really thinking about the customer. The copy is all about them. The features, practical outcomes, and tangible elements of the offer. Your copy needs to help prospects understand why they should care.”

A Single Call to Action / Digital Marketing Goal

What’s your digital marketing goal? When visitors come to your landing page, what you do you want them to do? That’s your call to action. Communicate it clearly throughout the page.

It may seem counterintuitive – after all, many people like options – but by taking away potential distractions they’ll easily move onto the next step you’d like them to take.

In fact, one study found that removing a navigation menu altogether increased conversions by 100 percent! Research also shows that landing pages with multiple offers get 266 percent fewer leads than those with a single offer.

Also think about a potential offer you can extend to visitors. For example, if you’re asking visitors to join your email list, maybe you can offer some sort of helpful industry research or guide to provide incentive. Another offer could be a discount on your products or services, or entry into a giveaway. Regardless of what you choose, keep your customer front of mind and make sure it ties seamlessly into your call to action.

It’s also important to place your call to action strategically. It needs to be at the top of the page, visible without the visitor needing to scroll. Depending on the page’s length, repeat your call to action so consumers are reminded of it as they scroll down.

Consistent Branding

Your landing page should fit into your digital marketing strategy seamlessly.

Consistent branding will ensure your landing page fits in naturally with the rest of your digital marketing strategy.

Your landing page needs to fit within your overall branding theme through similar fonts, colors, language and visuals; it should be a natural extension of your other digital marketing elements.

Your landing page should also be a natural next step in your digital marketing strategy. If they click on a social media ad, banner ad or email newsletter link and end up on your landing page, it should be a seamless fit with the prompt they saw.

As WordStream explains, “If a user clicks an ad about sleeping bags, don’t drop them in the camping section – you want to bring them to their exact desired destination. Match the user’s need as closely as possible – that’s where the conversions happen!”

Short and Sweet Text

Your landing page’s text should be concise, with a low word count, strategic formatting, compelling headlines and simple, specific language.

You have about 5 seconds to capture a visitor’s attention. Make it count by using bullet points, numbered lists and bold (selectively and strategically). Your copy should highlight just the most important points of your product or service.

This infographic also shows the correlation between the number of words on a page versus the conversion rate. For example, those in the service sector with fewer than 100 words convert 50 percent better than those with more than 500 words.

As you review your landing page copy, consider these digital marketing tactics:

  • Speak to the heart first, then the head. MailMunch explains, “As consumers, we make decisions with our hearts and justify those decisions with practical data and functionality.” You can use headlines to capture attention that speaks to visitors’ emotional desires, then use the text that follows it to provide practical, articulate backup of your initial point.
  • Tie features and benefits together. You can lay out all the features in the world, but if you don’t explain how they benefit the consumer they’re pointless. MailMuch puts it another way: “Features by themselves may appear dull or boring, but when they are tied to benefits, they become compelling and interesting.”

Engaging Visuals

Your landing page should feature compelling visuals that complement your digital marketing strategy.

You can have the most amazing digital marketing text in the world, but without compelling, engaging visuals, consumers are going to see a wall of text and move on. Images and videos can break up the text and capture visitors’ interest more effectively. MailMunch suggests:

  • GIFS to illustrate the offer
  • Text formatting such as bold text, italics, headers and different color fonts
  • Images of people, products or abstract scenery

You may also want to consider using videosResearch shows having them on landing pages increases conversions by 86 percent.

Neil Patel also explains elements of a tidy visual digital marketing design, considering the look of the page as a whole.

  • A clean, simple design with plenty of white space keeps people trained on your call to action.
  • Big font makes it easy and compelling for them to read and understand what your site is all about.
  • Bullets make big blocks of copy easy to scan.
  • Videos pack a big impact into a small space and can increase conversions.
  • Images and graphics that are relevant to your product and related to your audience support your message instead of diverting attention.

Remember that less is more. Choose your images and videos carefully.

Strategic Formatting

There’s more formatting strategy than the headlines, bullet points and bold as recommended above. Research shows the eye naturally looks in an F or Z pattern. Take this into account as you decide where to put which information on your landing page.

A lot of successful landing pages also include form fields for visitors to fill out. Keep these short, only requiring the necessary information; studies show that decreasing the number of fields from 11 to 4 increased conversions by 120 percent.

Established Credibility

Social proof can carry a lot of weight in a digital marketing campaign.

How can you show visitors they can trust you? Neil Patel explains, “As social creatures, humans tend to place greater value on things that other people have already approved. That is why most sites will tend to display evidence of such social validation.”

This digital marketing concept is also known as “social proof.” The idea is that a third party reinforces your main points, proving that you’re trustworthy. Research from Nielsen backs this up, showing that 83 percent of consumers trust recommendations from their peers over advertising.

While not every landing page visitor will have friends that can endorse you, you can provide social proof by including:

  • A list of your customers
  • Testimonials from clients
  • Press mentions
  • Usage statistics
  • Case studies
  • Reviews and ratings

Mobile-Friendly Design

Studies show consumers are spending more time browsing on their phones rather than their computers. In just one year alone, from 2016 to 2017, the number of website visits from mobile devices grew from 57 percent to 63 percent, and the percentage of website time spent on mobile devices from 40 percent to 49 percent.

For digital marketing success, you need to make sure your landing pages are visually appealing, easy to navigate and responsive on users’ mobile devices. Before promoting your page, make sure you and your team test them on your own phones and tablets, ideally with as wide a variety of browsers and operating systems as possible.

Quick Page Load Speed

why you need a landing page If your landing pages take too long to load, it will negatively impact your digital marketing success.

How long does it take for your landing page to load? Studies show 40 percent of consumers abandon a website that takes more than 3 seconds to load, and if an e-commerce website is making $100,000 a day, a 1-second page delay could cost them $2.5 million in lost sales every year!

You can reduce your page load time by removing unnecessary text and graphics. When you test the page on different mobile devices (as well as your desktop), pay attention to how long it takes to load.

Split Testing

The last, but certainly not least important digital marketing guideline, is to split test, or A/B test, your landing page! How do you know if it’s effective if you don’t test it?

Make a few different versions of the page and then run them against each other. Watch the results to see which performs better, then test another element. Test as much as possible – page layout, wording, images, etc. – so you can end up with the most effective landing pages for your digital marketing strategy.

 

This article was originally posted here

 

How A Digital Marketing Agency In McKinney Boosts Your Search Rank

How A Digital Marketing Agency In McKinney Boosts Your Search Rank

A digital marketing agency in McKinney is the answer for local, small and medium sized businesses looking to improve their search rank.

The best way to reach more customers online is organically. To do this, you have to appear high in search results, which isn’t always easy.

That’s why you need a dedicated digital marketing team that fully understands your goals and audience to go from never being found to one of the top results when users search.

Know Your Audience

Usually when it comes to search rank, you might hear all about keywords. Yes, they’re definitely important, but knowing your audience is the most critical aspect for reaching that coveted top position on Google. Neil Patel does a great job of outlining why your audience matters so much. To summarize, you need to fully know who your audience is to choose the right keywords, develop more engaging content and reach out to them in the ways they prefer.

A digital marketing agency in McKinney aids you in developing a marketing strategy that fits your target audience. It’s always more effective to target your strategy versus trying to market to everyone.

Implement Search Engine Marketing

It’s harder than ever to reach the first page of Google and even more so to reach one of the top spots. Making it to the first page is crucial though as 98% of people choose a result from the first page without ever going to the second page. That’s why you need a search engine marketing strategy.

By using highly targeted paid search ads, you’re instantly at the top of the results. This immediately increases brand visibility. Even if you’re site isn’t ranking at the top just yet, increased engagement via paid search ads gradually boosts your rank naturally. Think of SEM as a shortcut to getting noticed on search engines. You just need the right team to help you develop your ad strategy and target the right keywords and audience.

Master Content Marketing

Content Marketing Digital Marketing Agency In McKinney

While ads are effective, they’re still not as powerful as content marketing. In fact, 84% of consumers expect brands to create useful and engaging content. It’s also a great way to show consumers that you care about them by providing relevant content that helps improve their lives in some way.

At the same time, producing high-quality content regularly with keywords your audience is searching for helps improve your search rank. By working with a digital marketing agency in McKinney, you get a team dedicated to developing a customized content creation and promotion strategy for your specific business and goals.

In addition to written content, you should also choose a team that specializes in video content as this leads to more overall sharing, driving more traffic to your site, improving your brand’s reputation and boosting your search rank. Videos are actually shared 1200% more than just text or links.

SEO Is More Than Simple Keywords

While there are numerous keyword research tools available, who really understands the results? Between five different tools, you’ll get five completely different sets of keywords. And then, you have to figure out how and where to use them. As you probably already know, keyword stuffing is a major no-no. With 93% of online experiences starting with a search engine, you do have to know how to use keywords effectively since this is how people find you via a search.

SEO involves both on-page and off-page strategies. From optimizing the names of images on your site to using a naturally occurring search phrase in a blog post, there’s a lot to remember. A digital marketing agency in McKinney helps develop a SEO strategy and optimizes your site to appear naturally higher in search engine results. As your traffic and engagement increases, so will your overall search rank.

Boosting your search rank is key to increasing conversions, improving brand visibility and engaging your customers online. It all starts by contacting Luce Media today.

Images will generate more than 94% more views

Social Media: It’s All About The Images

Why are images so important to the Social Media Scene?

Social media marketing has evolved significantly over the past few years, and staying up-to-date on trends is crucial for success. One of the biggest trends is image-centric marketing rather than traditional text-based.

Humans are visual creatures and the way we interact with imagery online is no exception. Your website and social media platforms should have consistent, high-quality imagery that effectively showcases your products or services. This will help ensure that your audience is actually engaging with and absorbing your content. If you’re looking for ways to succeed in social media marketing in McKinney, Luce Media is here to help with any and all of your social media needs. We can ensure you are getting the most out of your social accounts for your business.

Humans: We are visual beings

Of all human communication, 93% is visual. Two-thirds of all stimuli reach the brain through the visual system. Our brain processes visual information 60,000 times faster than text alone. Think how often you’re scrolling through your own feed and continue right past a text post, but pause at a photo, graphic, or video.

Between 65 and 85 percent of people describe themselves as visual learners. This means they digest information more easily by viewing an image instead of reading text. Understanding this phenomenon can help optimize your social media marketing campaign and give you an edge over competitors who mainly publish written content.

As mentioned before people are visual beings. Online consumers can retain only 10 to 20% of the information they read or hear about. However, once that information is paired with visual elements, the retention rate suddenly goes up to 65%.  Posts with visuals (images and video) receive 94% more page visits and engagements than those without. A good visual is crucial for expressing an idea quickly and effectively getting through all the clutter that we experience everyday – online and in real life. Another example, Facebook posts with images typically received more than twice as many comments as those without.

Get Straight to the Point

Most people have a limited attention span. In an information age where data can quickly become overwhelming, people have to pick and choose among plenty of content options. This has resulted in many people skimming through content looking for something compelling or relevant.

When there’s a long winded post with nothing but text, it will turn many visitors off because they simply don’t have time to read through it. However, incorporating images is a natural way to grab attention. Better yet – including images with important data is even better. It’s the perfect motivating force to encourage visitors to stick around and explore content in greater detail.

People can quickly make up their minds about a business based on their social media profiles. Make sure you don’t turn people away on the first visit. 67% of consumers consider a clear, detailed image to be more reliable and carry more weight than product information or customer ratings. Think of it this way, why just tell someone about your product or service when you can show them?

If you’re a small business owner looking to optimize your online visibility in Mckinney, Frisco, or Plano, be sure to take a look at our blog explaining why it is so important to be digitally active by clicking here.

Quality Images Are Always Best

What kind of image you post also matters. While a good visual can grab your customer’s attention, a bad one can cause them to dismiss your content completely. What’s considered bad? It really depends, but images that are blurry, pixelated, or have that “stock image” feel can really put people off.

Don’t just throw anything up for the sake of having a visual. It’s important to make sure it’s good quality and relevant to your brand.

Consistently using good visuals with your content can help ensure your customers are engaging with your content. And ensure they’re not scrolling right past it. It will help your business feel more professional and legitimate in your customer’s eye.

Visual elements, such as images, videos, infographics and other are undeniably more interesting and appealing to social media users and online consumers. Implementing visual content into your social media marketing will not only improve views, engagement and social following, but it will also help your content attract the right kind of attention. It will also majorly boost engagement from your target audience. Take a look at how small businesses in Mckinney are using social media marketing by clicking here.

While you are honing your image and infographic-crafting skills, you need to be able to track the reach, likes, shares of your creations to see what types are well received. That way you’ll be able to boost your social media presence and get the jumpstart your company needs. Here at Luce Media we can take care of that for you easily and ensure you have optimal online visibility for your business. Give us a call at (469)-907-1057. Luce Media has deep expertise in Digital Marketing, B2B Marketing, Internet Marketing and is a well-established Digital Media Consultant in McKinney, TX.

Image from Luce Media showing Google My Business logo

6 Steps to Claim and Optimize a Local Business Listing on Google My Business

For a lImage from Luce Media showing Google My Business logoocal business that wants to get discovered in search results, maintaining an accurate Google My Business listing is critical. The listing details (such as the business’ phone number, website, photos, and hours of operation) determine what information consumers see in Google Search and Maps.

Business owners need to take control of the company’s Google My Business listing to ensure up-to-date business information is displayed online. This means creating or claiming the business listing on Google My Business and optimizing the content to ensure accuracy and improve visibility.

Claim and Optimize a Google My Business Listing in Six Steps

Here are 6 Steps to claiming and optimizing a local business listing on Google My Business.

1. Search for the Business on Google

The first step is to find out if the business already has a Google My Business listing. Google often generates listings based on information available online, which may or may be fully accurate. An existing listing should be claimed so the information can be updated and kept accurate.

A simple Google search for the company name can reveal whether or not a Google My Business listing already exists. If a matching listing appears in search results, there should be a link that says “Are You the Business Owner” next to the listing. If, however, the business does not show up in search results, it’s important to create a new Google My Business listing and update it with correct information about the company.

2. Request Verification of an Existing Listing

To claim the listing, click on the “Are You the Business Owner” link. Next, sign into Google, search for the business name, and request verification. This will give you control of the listing and allow you to begin optimizing it. In most cases, Google will give you two options to verify the listing, “Mail me my code” or “Call me now.”

If the “Are You the Business Owner” button is not visible, then the listing has already been claimed. Talk to any partners, owners, or marketers involved with the business to find out who has claimed the listing. Double check if there is another Google account linked to the business. If you can’t figure out who verified the listing, you’ll have to go through Google Help to gain access.

3. Confirm Business Name, Address, and Phone Number (NAP)

Once the business has been verified, you can easily edit and update the business details that will show up in search results. It’s crucial that the business’ name, physical address, and phone number (NAP) are consistent across the web – so the NAP data in the Google My Business listing should exactly match what’s on the business’ website.

It’s highly recommended that if you need to make changes to the listing you make those before requesting the verification from Google. If you make the request and then make a change, you’ll quite possibly have to make a second request to get the listing verified.

4. Choose a Single Business Category

Customers and search engines both prefer business’ that accurately represent themselves online. So when selecting a category for a company’s Google My Business listing, it helps to be as specific as possible. Even if the business falls under multiple categories, it’s best to select the single most relevant category to describe the products or services offered. If you aren’t sure which category is the optimal choice for a particular business, search for similar companies on Google to see what categories they’ve selected.

5. Upload Relevant Images to Represent the Business

In order to provide customers with more context in search results, Google likes to display images next to business listings. Google My Business listings with photos receive 42% more requests for driving directions as well as a 32% better click-through rate to the company’s website.

If the business doesn’t upload official images, Google can display photos uploaded by the public – which can sometimes result in embarrassing mishaps for the business. Although a business can suggest a ‘preferred photo’ for search results, Google will only use the recommended photo if it truly represents the business.

Here are some tips for setting preferred photos that Google will approve:

  • Upload high-quality photos that give an accurate impression of the store location.
  • Use real pictures of products sold by the business.
  • Keep Google’s recommended file size (between 10KB and 5MB) and minimum resolution (720px tall, 720px wide) in mind.
  • Don’t use stock photos or text-based images.

6. Further Optimize the Business Listing

There are a few more ways to get the most out of a Google My Business listing, including:

  • Keeping the Business Hours Up-to-Date: Google displays hours of operation to tell consumers whether or not the business is open at the time of their search. Remember to update this information if business hours change during the holiday season.
  • Collecting More Customer Reviews: Encourage customers to leave reviews and take the time to reply when they do.
  • Adding a Description on Google+: Although businesses can no longer edit their descriptions on Google My Business, this field can still be viewed and edited on Google+.

Whether claiming an existing Google My Business listing or creating one from scratch, use the above tips to ensure accurate information shows up the next time a consumer searches. Keep customers happy, keep Google happy, and increase local visibility.

Need help claiming, creating, or optimizing a Google My Business listing? One location or one thousand, we have you covered!

This story first appeared on Advice Local

Google My Business image with GMB logo and mapping

Image from Luce Media showing Google My Business logo

Why Google My Business, Google Maps, and Online Reviews are CRUCIAL to your business? Here’s What You Need To Know.

Image from Luce Media showing Google My Business logoGoogle My Business provides you with the ability to list your business location on Google Maps and local search results. You can display valuable and key information about your business, including the opening/closing times, contact phone number or a link to your website. You can display important information about your business, including the opening/closing times, contact phone number or a link to your website. More recently Google has also released a new feature allowing you to post a link to articles or up and coming events.

Setting up your Google My Business listing is one of the simplest and most effective ways of establishing your business to be found online. More and more search queries are becoming geographically specific, and Google’s algorithms have been developed to consider user intent. Why do this? Check how often your business shows up in local searches by clicking here. (Scroll down to FREE Online Visibility Check)

So, how important are Google Reviews for Local SEO in 2018? Several studies regarding Google reviews provide proof of the reasons that your business should be soliciting reviews.  These reasons include things like “most consumers read reviews before making a decision” and “people trust online reviews as much as personal reviews.”

These reasons are completely valid and will come into play creating larger conversion and clickthrough rates to your website when a potential customer has found you and is deciding between your business and a competitor. For these reasons Luce Media Video Talks About Google My Business and Google Reviews

When it comes to reviews – here is the bottom line. 

The quality and quantity of reviews on Google is one of the most important ranking factors for local SEO. And, when a person scans the search results for a local product or service in Google, the business listings that include customer reviews present greater credibility and, naturally, receive more clicks.

Watch as Mark Toney, CEO of Luce Media talks about the latest information for small to medium-sized businesses in completely filling out the information on Google My Business as well as the importance of soliciting Google Reviews for your business.

 

We can not stress the Importance of Google My Business, Google Maps and Good Reviews for Small to Medium Sized Businesses.

This is just one of many of the aspects we focus on for your business -and encourage YOU to look at all these variables.  Do you want to GROW your business? Do you want more online presence?

Luce Media works strategically helping all of our clients grow. Get started today with our FREE Social Media Analysis. We analyze your website, all current social platforms you are on plus tell you immediately what your Online Visibility looks like.  I guarantee you will learn key elements to grow your business.  And it is FREE.

Please follow us on Facebook, Instagram, and LinkedIn to continue learning.

If your business needs help with social media marketing in McKinney, TX., please call us at (469) 907-1057.  Luce Media has deep expertise in Digital Marketing, B2B Marketing, Internet Marketing and is a well-established Digital Media Consultant in McKinney, TX.

Sign on store door that says Come in We're Open

Costly Mistakes That Sabotage A Business’s Local Search Presence (And How To Fix Them)

More customers are actively searching for small businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking for nearby stores. But that traffic is worthless to businesses that fail to optimize their local search.

Social Media for Small Business OwnersImproving your business’ online visibility and placement in search results is one key to attracting more local shoppers to both your website and your small business location. That said, local competition can be fierce. Small businesses that want to connect with local consumers online can’t afford to make marketing mistakes that place them at a disadvantage.

Although there’s no perfect formula for dominating local search, there are certain mistakes that you must stop making to keep from sabotaging your own visibility. Today, we’ll examine the most common mistakes and what can be done to remedy them.

Writing Content For Search Engines, Not Local Customers

Done right, content marketing can be a powerful tool for local businesses. Publishing consistent content allows you to tell your brand story and educate consumers about products, news, and trends, all while establishing your small business as an industry leader.

Quality blog posts also help search engines learn more about your company, which can lead to increased credibility and higher rankings in search results. To be specific, Google loves E-A-T content — content enriched by the author’s expertise, authority, and trustworthiness. Local small businesses need to take it a step further and realize content is most effective when it has a bit of local flavor. A local perspective can infuse blog content with personality, make it more relevant to readers, and help the business build a stronger connection with local customers.

Sacrificing Backlink And Citation Quality For Quantity

Gone are the days when those scoring the most backlinks are guaranteed to come out on top. Backlinks are the number of other websites that have a link in them pointing to your small business website.  Sure, having lots of citations and backlinks pointing to the business’ website can still be great for SEO, but only if the sources are authoritative and credible.

Businesses that invest in high-quality link-building and submit listings to respectable local directories will see a boost in their online visibility. However, search engines do notice when a site receives most of its traffic from untrustworthy sources, which can result in lower search rankings.  Luce Media has a very cost-effective program to get your business on the top 50 online directories.  To check what your online visibility looks like, click here.

Instead of trying to get as many backlinks as possible, focus on earning high-quality citations from reputable sources. The citations themselves should offer up-to-date information, and the business’s name, address and phone number (NAP data) must be consistent across the web.

Here are a few suggestions for improving your web presence through backlinks and citations:

  • Submit small business listings to high-quality local directories
  • Contribute guest posts to authoritative websites
  • Sponsor a local charity event or Little League team
  • Include the website in social media bios for the business

Just remember: Quality is more important than quantity.

The online visibility of any small business is essential for getting found by consumers in this digital age and, if there is bad data, duplicate listings or no listing at all, then small businesses are losing customers. Luce Media has the tools and the technology to make sure your small business is highly visible online.  Online visibility is not a “one and done” process. A small business’s local presence must be monitored, maintained, and adapted based on algorithm changes on a consistent basis.  Contact us here at Luce Media to find out how we can help you improve your SEO and be found more often in Google searches. Luce Media helps companies in McKinney, Allen, Plano and Frisco with social media marketing.

Written by Bernadette Coleman and originally appeared in Advice Local’s blog.