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Man looking at Digital Wall and LinkedIn

LinkedIn Can Improve Your Online Branding

Every business wants to be seen. In this day and age, the best way to get noticed is online, especially through social media. Your online branding is important because it dictates who you are and what you do, and it’s the first thing any potential client will notice. If your small business is selling services or products to other businesses, then LinkedIn is a social media platform you must be using.

Facebook, Twitter, Instagram, Google+, and LinkedIn are the main social media platforms, but the latter – LinkedIn – is one of the best forms of social media businesses can use to, not only to network with like-minded business people but also to help with their online branding as well.

Drinking coffee while reading LinkedIn on a laptopThere are a variety of ways social media can benefit businesses, but why LinkedIn? This is because it is considered business social media, which allows businesses to interact professionally online. And to stand out, you must craft a profile that stands out.

LinkedIn is based on business connections. All of the connections you have are considered 1st level connections. Anyone connected to them is 2nd level and then connected to them are 3rd level connections. This shows how wide-ranging this social media platform is, and the opportunities are endless.

What is LinkedIn?

LinkedIn is the number one business social media platform, with over 500 million members worldwide. It is considered a professional tool used by many companies in a variety of sectors. It essentially exists to look like an online CV or resumé, which allows professionals to seek out new opportunities.

But it’s also beneficial to companies, not just as a recruitment tool, but to exist solely as a brand on the social media platform. A profile consists of several scripts (summary, experience, education, etc.) and the written content in each one can reflect the business as well as the individual.

As a member on LinkedIn, you can make connections with your connections (i.e., 1st, 2nd, 3rd level connections), and search for people who work in a sector you may be interested in. Mainly used for professional networking, LinkedIn allows professionals from any sector to find potential employees or potential business clients.

Who Uses LinkedIn?

It’s used by everyone and anyone in business who wants to be seen online and make strong business connections. With over 500 million people signed up, as of 2017, and 80% of B2B leads come from LinkedIn (statistic: LinkedIn, 2017), it has become the platform for professional business networking.

The top 5 industries on LinkedIn are Finance, Medical, Educational, High-Tech, and Manufacturing, and 48% of all LinkedIn members use it at least once a day. (Statistic: SlideShare, 2016). Therefore, plenty of small business owners, managing directors, CEOs, etc., can be found networking on this business social media platform, so your online branding is important.

Your Online Branding

Your online branding starts with visibility. How you look, or how you appear to others online. Using LinkedIn for your online branding is essential to be seen by professionals, or by people whom you want to see you.

When using social media for online branding, you should be doing this for the promotion of your company’s brand and yourself as a brand. It’s all about identity – Who are you? What do you do? and Why should I like you?

In doing this, it’s all about optimizing your LinkedIn profile with professionally written, SEO-rich content, that reflects the individual as well as referencing the company at the same time. Having that personal touch instigates the emotional side of the brand, as it moves away from a faceless, corporate entity.

Social media marketing has made it essential now for businesses to have a personal touch to their visibility. Because the individual LinkedIn profile relates to an individual employee, it puts a friendly face on the company and makes it much more personal, too.

The things you can do on LinkedIn for your online branding are:

  • Optimise your profile
  • Make connections
  • Post consistent, quality content

LinkedIn is seen as the social media platform where businesses and professionals can network freely without having to travel anywhere. LinkedIn can help with your online branding primarily through visibility and recognition in a place where your reputation is at home with other like-minded businesspeople.

The Benefits

There are plenty of benefits to having LinkedIn help with your online branding. It’s a powerful sales, marketing, and branding asset that can result in exponential business growth and profit. LinkedIn can help with your online branding because it’s an effective tool for brand awareness and brand promotion.

The more visibility you and your company have on LinkedIn, the more people will know who you are and the positive impact you can have on their working lives. More connections mean more money. This is because the more businesspeople you network with online, the more likely you are to generate leads.

Lead generation can be turned around to potential clients and business, and it’s from this where businesses progress, move forward and achieve the success they set out to achieve. Businesses can gain quality leads simply through networking with other businesses online.

Businesses can network on LinkedIn’s Homepage, or ‘news feed’, or they can network to specific companies/sectors through LinkedIn groups. You can use LinkedIn to generate leads in three simple steps:

  • Become a group member
  • Create a piece of relevant content
  • Share the content in the group

So, get a professional-looking, well-written profile with a quality photo; network with your connections and on groups; share content consistently; and interact with people to show, not just what you sell, but who you are as a brand.

Woman looking at cell phone

Reflections of a Corporate Woman: Becoming an Entrepreneur

EntrepreneurAs a sophomore in college I needed to find a job that was relatively close to campus, allowed me to work full time, and paid enough so I could cover rent, car insurance and living expenses. At 19 years old I had no idea that job would turn into a corporate career lasting more than 20 years. During my career I had incredible professional and personal opportunities, but I also became an expert at operating within the confines of corporate life. I unintentionally built a lifestyle centered around navigating corporate bureaucracy with a reliance on what I perceived as a secure financial path.

Ever since I was a little girl I had this feeling in my gut that I was going to do work that made an impact. I have always been driven to succeed and to be my own person. So how did I end up spending most of my adult life (up to this point) in an environment with very specific “rules” for success? Did going down this path mean I no longer had the ability to truly be who I had always intended to be? And was it all bad that I had chosen to grow my professional career in large organizations? Almost one year in as an entrepreneur I have had some “aha” moments and I have come to some conclusions that might be surprising.

Making the Leap

A few years ago, if someone had suggested I leave my role as a senior leader in HR at an incredibly successful global company to run my own company, I would have laughed out loud. Why would I walk away from a good salary, bonus, and stock to take the risk of starting a company. I would have also expressed uncertainty that I have what it takes to build a company, doubting I had the skill set or the creativity. For me that was probably the most challenging barrier, being able to see myself as uniquely positioned to lead and help others. It was the downside of truly believing I was part of a team, part of something bigger than myself, and operating collaboratively at the expense of my own identity.

Many people I worked with during my career would likely say that I am outspoken, confident and authentic. But what looks bold and different in an environment that emphasizes governance, compliance and the unwritten rules for career advancement, can be an effort to keep intact some pieces of identity and not totally lose sight of the leader I had always hoped to be.

So last summer when a good friend made that suggestion that I go out on my own, I had a moment of complete terror. Then I started thinking, why not? Contemplating building something that reflected my ideas and values, I realized that for too long I had allowed myself to be constrained by my own doubts and fears. I paused and reflected on the direction I want to take my career and realized that taking risk, making a bold move, and creating something that was really an authentic reflection of me was exactly what I wanted to do.

Can a Corporate Woman really become an entrepreneur?

It would be easy to assume that by choosing the big company path for so many years, the one that provided me a fairly clear career progression and steady pay, I would not be well suited for this role as the owner of a startup business. But in fact it is just the opposite, all those years have positioned me well and here are a few reasons why:

o I know exactly the type of work environment I want to be part of and I want to help others create. This was formed through some really great experiences and by some that left me feeling disconnected and in a constant state of stress. With this clarity it feels quite natural to build a company based on authenticity and collaboration, and to help others do the same.

o After more than 15 years of my career dedicated to Human Resources I have come to some conclusions. First, HR is a dirty word and leading with that closes doors. Second, my drive to invest in people and to fundamentally transform the employee experience is as strong as ever. Third, because I am so committed to the employee experience it is my obligation to shatter the perception of HR. And finally, I want to run a business that reflects my personal belief that human resources leaders must demonstrate strong business acumen, provide a strategic perspective, and at times be fearless in their communication with executives.

o Being a HR leader in a large company afforded me unparalleled access to business strategies and results, making the connection between employee experience and customer experience crystal clear. Leveraging this knowledge and perspective to influence the people strategies of small and mid-size companies has become my passion.

o Vulnerability is essential. This was a hard lesson for me, as I tend to be a perfectionist and at times careful about taking action. I was raised in a conservative environment and that sense of being cautious, not offending others, and taking a more measured approach is my natural tendency. It was through my corporate experiences, specifically my involvement with inclusion work, that I had an epiphany about the value of vulnerability. I have carried that through as a consultant and entrepreneur, committed to being genuine and inviting productive conflict. I believe this is what leads to connection and true change.

o I have invested 15+ years of my career in human resources, with roles that have developed my breadth and depth of knowledge. This includes experience in talent development, labor relations, talent acquisition, strategic planning, and global leadership. I have come to appreciate that and realize I am uniquely positioned to teach, influence, and lead change.

o In a large company it is easy to form a false sense of security. For many years I was “head down” completely focused on my work, confident that the formula was hard work, performance, then promotion. And while there is value in this belief it doesn’t allow for the complexities of business and it doesn’t acknowledge the politics that are inherently part of complex organizations. As I have witnessed many well-respected colleagues be negatively impacted by reorganizations and business challenges, I have become more honest about the role each of us must play in creating our own outcomes.

The defining corporate experience that led me to this place

Looking back over my career I have come to realize there was a defining role that prepared me for the future entrepreneur I would become. It wasn’t the most senior position of my career and it wasn’t the largest team I managed. It was however the opportunity to be part of creating a new global division within a much larger company.

This experience allowed me to be uncomfortable every day, to jump into a business that I was previously unfamiliar with, and to engage employees and leaders whose life experiences and perspectives were radically than mine. Being completely honest, the first couple of months were really tough. I felt a sense of being overwhelmed and not quite getting it right on a daily basis. As I continued forward with the work I came to appreciate that I was building something new and there was no script to follow. I got to create that script, which sometimes I got right and other times not so much. But by trusting myself to take the chance, by connecting across the total organization to create partnerships and solve problems, I realized that I had the ability to be resourceful and collaborative and truly make a difference.

So what does the future look like?

These days I embrace the fact that I can’t predict it, and I realize now that I never could. But what I do know is my passion to make a true impact by influencing companies to provide a meaningful employee experience and to enable strategic organizational development, drive me forward as an entrepreneur. I am energized by doing work that provides leaders, in business of all types and sizes, to have the opportunity to lead authentically and to intentionally connect employee experience with customer experience (and ultimately company performance). And I am confident that I can handle whatever challenges I am faced with, because I am inspired by the adventure of making a difference in my own way.

Andrea Cooper is a human resources executive with more than 20 years of retail experience, most recently serving as the head of human resources & talent acquisition for Shopbop (an Amazon.com company).

She previously held multiple senior leadership roles with Walmart Stores Inc., including: head of human resources and talent acquisition for the Health and Wellness division, director of organizational development for the global procurement division, and serving as senior director of global diversity and inclusion.

Andrea operates strategically and influences organizational change, introducing employee-centric strategies that align with business success. As an experienced global leader Andrea has worked in 15 countries, leading teams and providing guidance to executives around the world. She has designed and implemented programs and solutions aimed at improving business outcomes and increasing employee engagement, recognizing that one size does not fit all. She consistently delivers meaningful employee experiences and makes a business impact through effective organizational analysis and talent planning. She has achieved strong results with a proven ability to diagnose organizational opportunities, create strategic plans, deploy the right resources and drive for results. Andrea is one of the key team members at Luce’ Media

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Welcome to Luce’ Media – Social Media Strategy and Metrics

Welcome to Lucé Media.  We are glad you stopped by.

Lucé Media is a collective of some of the best digital, social, video and innovation talent around.  I hope you had a chance to read about our group on the Our Team page.  Our company, Lucé Media is created to be a digital innovation consultancy designed to help business owners realize the true potential of this digital age. If you need a helping hand from experts in the world of digital innovation, our goal is to exceed all your expectations with our exceptional solutions for today’s digital world.

Our Luce Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, Dallasunique and forward-thinking company strives to venture into the unknown. We don’t tread the same ground as other companies in the digital world, and that’s why our business solutions can completely reinvent companies such as yours. Our experience is unparalleled and our level of customer dedication and satisfaction is what really sets us apart as the gold standard in providing the best services.

The team we have constructed can help in many different areas.  Perhaps you have a special project that need a high level of digital expertise -whether that is in developing content, building software or as we have done before – taking the idea you have and building it from an initial visualization to launching it.  We have the talent to build all the elements in between.  So, a big part of what we do is analyze your touch points, evolve your brands and take advantage of “big idea” thinking.

We support our clients with digital strategy and innovation driven by data, web design, digital marketing, social media branding and video production…all guided by an overarching strategy.  We use an integrated and flexible approach, utilizing the diverse skill sets across our team, and we dedicate ourselves to constantly improving results. Thanks to our focused approach we design digital experiences that meet the demands of your clients and customers.

Please call us or shoot us an email.  We are happy to talk your opportunity and how to make it huge success.