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Why Dentists Should Hire A Digital Marketing Agency

Why Dentists Should Hire a Digital Marketing Agency

Many people are now searching for a new product or service online, including a new dentist. When you hire a digital marketing agency, you’re making it easier for new patients to find you.

Many people don’t have a regular dentist, or they may be new in town. Others might only consider the dentist when they’re experiencing pain or after an accident. Of course, people still value word-of-mouth referrals. However, everyone has been disappointed by poor service at a place that a friend well recommended.

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5 ways to improve your small business rankings in Google for 2019

 

For many years, McKinney small businesses have understood the power of strong rankings in the search engines.

Indeed, achieving a strong page 1 ranking on Google can boost the number of customers for any business with an online presence.

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5 SEO Steps for 2019

The 5 SEO Recommendations That Matter in 2019

Picture of the letters SEO standing for search engine optimization in McKinney

One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again. One of the most important elements of SEO is it helps you rank better on search engines.

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6 Steps to Claim and Optimize a Local Business Listing on Google My Business

Image from Luce Media showing Google My Business logoFor a local business that wants to get discovered in search results, maintaining an accurate Google My Business listing is critical. The listing details (such as the business’ phone number, website, photos, and hours of operation) determine what information consumers see in Google Search and Maps. Read more

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LinkedIn Can Improve Your Online Branding

Every business wants to be seen. In this day and age, the best way to get noticed is online, especially through social media. Your online branding is important because it dictates who you are and what you do, and it’s the first thing any potential client will notice. If your small business is selling services or products to other businesses, then LinkedIn is a social media platform you must be using. Read more

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Costly Mistakes That Sabotage A Business’s Local Search Presence (And How To Fix Them)

More customers are actively searching for small businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking for nearby stores. But that traffic is worthless to businesses that fail to optimize their local search.

Social Media for Small Business OwnersImproving your business’ online visibility and placement in search results is one key to attracting more local shoppers to both your website and your small business location. That said, local competition can be fierce. Small businesses that want to connect with local consumers online can’t afford to make marketing mistakes that place them at a disadvantage.

Although there’s no perfect formula for dominating local search, there are certain mistakes that you must stop making to keep from sabotaging your own visibility. Today, we’ll examine the most common mistakes and what can be done to remedy them.

Writing Content For Search Engines, Not Local Customers

Done right, content marketing can be a powerful tool for local businesses. Publishing consistent content allows you to tell your brand story and educate consumers about products, news, and trends, all while establishing your small business as an industry leader. Read more

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Social Media Strategies That Win Customers

Social media marketing for business is here to stay. According to Moz, a well-known SEO consulting company, “72% of online adults use social networking sites.” (https://moz.com/blog/category/social-media.) Want a crash course in social media marketing essentials? Invest a few minutes in reading this article about social media strategies. Then, discover helpful tips that can help you win customers.

Use social media marketing tSocial Media Strategies That Win Customers - Luce Media McKinney TXhat instantly ignites your target audience’s interestsWhat exactly is social media marketing (SMM)? Before defining what SMM is, first, think about being a kid at recess in elementary school. That was a socializing activity. When we acted social at playtime, we found children our age also interested in playing marbles, swinging on the playground swings or closely examining ants marching along the ground in a column, etc. Our desire to be social and share common interests is natural in virtually every activity humans to do.

When businesses engage online in SMM, marketers share messages (called content) that interest specific prospect types for that business. So, think of being online like being on the playground back in elementary school. You are engaging with prospective friends, but it is for business now.

For example, suppose you are a medical doctor. You write lots of prescriptions. To write prescriptions, you need ink pens. Pencils will not do because graphite can be easily erased. Since you don’t manufacture them yourself, you need someone who sells pens.

You instinctively look online for places that sell pens because, for many years now, businesses have trained us to shop online. Shopping is a social activity.

According to Statista (https://www.statista.com/topics/871/online-shopping/), in 2016, global e-retail sales amounted to 1.9 trillion US dollars with growth projections by 2020 increasing up to 4.06 trillion US dollars. In business, we buy and sell goods. To effectively and successfully run a business, you must be social to let medical doctors know you sell ink pens.

The same is true for all businesses. Social media marketing is an activity you do to let a specific group of people know you have the solution to a particular problem or challenge they are experiencing. As you socialize, you build business relationships with them, which is done by providing content to which your target market immediately relates.

By sharing content relevant to your target audience, your company can increase brand exposure and broaden customer reach. The more your company’s brand regularly appears online in many places (like a familiar TV show), the more you build a fan base. In addition, the more you socially build a reputation for being a trustworthy company, the more sales you make and the longer you stay in business.

Socially engage with your target market using digital marketing. What exactly is digital marketing? Digital marketing describes online marketing activities where you share your marketing messages on mobile devices and online using emails, SMS messaging, and real-time reporting in analytics. Marketing online is electronic compared with offline marketing, which commonly uses the US mails to mail marketing messages on paper, networking meetings, live public presentations, etc.

Tell compelling stories using content marketing. What is content marketing? We all love to hear an exciting story. Content marketing revolves around storytelling. In content marketing, you share online stories through videos, blogs, and social media posts that show how your business solution changes lives for the better.

When effectively using content marketing, the messages you share will genuinely connect with a targeted audience. In addition, they provide valuable information to consumers and create an eagerness to purchase company products in the future.

To see 30 examples of genius content marketing, check out this link https://www.salesforce.com/blog/2015/12/30-genius-content-marketing-examples-2015.html.

  1. Do’s of social media marketing.
    1. Pretend you are dating when it comes to social media. Just like going on a date with somebody new, put your best foot forward. Be genuinely friendly.
    2. Take it slow as you get to know your target audience a bit at a time. Remember, you are building a meaningful relationship with target market influencers.
    3. Look for common interests between you and your ideal prospect. Talk about those interests in your social media content.
    4. Talk about the problems associated with the common interests you share. Then, share your ideas that make those problems better.
    5. Deliver value rather than just sell your products or services. Be a business friend, but not one that is just in it for the sale.
    6. Recognize that it takes time to build relationships with new customers. Just like in dating, on the first date, you talk about the things you may have in common (rather than when you’re going to get married.) Find out about each other and see if you have something in common.
    7. When commonalities are discovered, build on those commonalities. (Similar to when you learned if your ideal marble playing friend in elementary school liked to play with clearies, steelies or cats eyes marbles, etc., in marble games. In other words, in your first Tweet, drop a nugget of information that helps your ideal prospect in some way. Make your social media messages all about your prospect.
    8. After you write your content, promote it everywhere that’s appropriate to reach your target market.
  2. Don’ts of social media marketing
    1. Don’t spam by posting and breaking the rules of the social media site.
    2. Don’t talk about the features of your products/services and reasons to buy. Talk about benefits to the end-user of choosing to solve his/her problem.
    3. Generally, don’t be all about the sale (unless it’s an ad)
    4. Don’t say disparaging or inappropriate things about other people, which can destroy your business reputation and credibility.
    5. Don’t misspell content. If you need to hire a professional writer, do it. If you’re just starting and have limited marketing funds, see if you can trade services to get things done.
  3. What the statistics mean to those in business:
    1. If you are not using social networking, you are losing money. Returning to the playground example, if you were the shy kid and played alone, that doesn’t work well in business. If you feel afraid to reach out and network, consider getting some professional counseling.
    2. If you are socially networking, are you using a social media content calendar with relevant target market topics? Get a free social media content calendar template from Hubspot here. (https://blog.hubspot.com/blog/tabid/6307/bid/33415/The-Social-Media-Publishing-Schedule-Every-Marketer-Needs-Template.aspx

When you write content, have an end result in mind. For example, if you are selling musical instruments to children, talk to the parents about the value of their child learning how to play a musical instrument. You could write a blog post on how playing a musical instrument develops self-discipline. Another blog post might be about how it helps kids get over shyness. Create a calendar of blog posts that methodically show how it helps kids in many (specific) ways.

  1. Further tips on providing meaningful social media marketing include talking about the emotional aspect of your message. People act for emotional reasons. When you say something that makes readers FEEL, your message is meaningful. For example, if you sell hummingbird feeders, a FEELING Tweet might be, “Love feeling amazed watching hummingbirds fly? Imagine what would happen by putting up a hummingbird feeder in your own yard.” Compare this with a salesy Tweet, “Hurry! Hummingbird feeders on sale now at Sally’s Lawn and Garden.7. How marketers can make relevant use of social networking to win customers.
    1. Know your target market. When you write social media messages, use your target market’s language, words, terms, and passions. Speak to them in a way that means something to them. For example, if you sell photocopiers, and a concern for your target is saving money on copies, talk about how they can get more copies by using the toner-saving feature. Talk about what matters to your MARKET more than what matters to YOU.
    2. Provide relevant content of high perceived value to your target market. The content you provide reveals strategies, tips, tricks that make your target market’s jobs or lives easier, time-saving, satisfying. Find out what matters to your target. Please do this by listening and using their feedback. Then, genuinely show them that their interests are valid and essential to you. A great video that helps you understand their need to be validated is this brief video called Validation.  https://www.youtube.com/watch?v=Cbk980jV7Ao
    3. Approach well-known target market challenges, issues and/or problems from a new, interesting, helpful angle. For example, suppose you sell sleep apnea and snoring relief products. Instead of only talking about how sleep apnea is a medical condition that could contribute to causing unwanted health issues, talk about sleep apnea and how a person’s snoring might negatively affect their relationship. Those who snore may be unaware of how important it is to have sleep apnea checked out by a doctor. But the clincher to send them to their doctor may reveal the benefits of a better relationship with a spouse by having it checked out. This can all be conveyed using compelling and relevant social media marketing messages.

Content marketing in your social media messages works well to win customers. Prospects like hearing and reading testimonials, case studies, and personal accounts about problems solved using a specific product or service. It helps build credibility and goodwill for your company’s products.

Lucé Media’s goal is to help small to medium-sized businesses grow new leads and sales. We offer a free social media audit. Click here to sign up, and we will get to you as soon as possible.

Now that we’ve shared some tips with you, would you share yours with us? Leave a comment about your own social media marketing strategies and successes for others to enjoy.