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Seven significant reasons to hire a website design and development company in Plano, TX

Seven Significant Reasons to Hire a Website Design and Development Company in Plano, TX

What’s the most effective step you can take towards the success of your business? Well, having a professional website for your business is indeed a key. Today, when websites have become common, it takes serious efforts to create a website that stands out. There are many drag-and-drop website creation tools online. But, nothing can match the quality of a site made by an experienced website designer. That’s why; you might want to consider hiring a website development company in Plano TX.

The following are the seven significant reasons you should hire a professional web development company.

1 – Gives you a high-quality website 

A professional web development company provided you with a high-quality website. Yes, there are many website design tools out there. But they can’t help you build a reliable and unique website. A website has several elements like images, headers, plug-ins, and codes, etc. An experienced web designer has the necessary skills, and he can create a stellar website for your business. Remember that website design includes both how it looks and how it works. And a professional design fulfills both the aspects.

2 – Saves your valuable time 

As a business owner, there must be countless things you need to monitor and manage each day. Creating a professional website will require you to learn to code. You will need to spend extra hours and effort to build a website. And it may not be as much reliable. Every second you work on website designing could get used to working on other valuable aspects of your business. By hiring a professional web designer, you can get an excellent website quickly, which is more value for money.

3 – Creates a positive first impression 

When your potential customer visits your website, they instantly form an opinion about your website. Whether the customers want to stay or leave your website relies majorly on your website’s design. You should know that people make snappy judgments when it comes to websites. So you might offer the best product or service, but if your website is lousy, then the user might leave the site in seconds. But, professional web designers create an impressive website that engages the visitors.

4 – You get a responsive web design 

More than half of the people online use mobile phones to access the internet. It means a majority of your potential customers are likely to visit your website from mobile devices. If you plan to get a different site for each device like computers, smartphones, etc., you will spend a lot. Instead, you should hire a web development company as they will get you a responsive website. It means your website will run smoothly across all devices, be it tablets, mobile phones, PCs, or laptops.

5 – Search engine optimized website 

Seven significant reasons to hire a website design and development company in Plano, TXYou might have the best products or services on your website. But if your website doesn’t appear in search results, you will have no sales. That’s why it’s essential to optimize your website for search engines. When you hire a professional web designer, they will ensure that your site shows in search results. A professional web designing company will optimize all the pages on your website to improve its online visibility.

6 – Competitive advantage 

When you hire a professional web designer versus DIY your website, you earn a significant competitive advantage. Many small business owners tend to DIY their site to save money. But the lack of experience in website designing delivers an inferior website. When you have a professionally created website, it will rank on top for the related user queries. It can help you stay ahead of all your competitors.

 7 – Faster loading website 

As much as the appearance of your website matters, the speed of your website is critical too. If your website takes too long to load, users are likely to close the tab and visit the competitor’s website. A professional web designer uses integrated features and plug-ins to provide maximum speed and security to your site. Such a site can help you get more traffic than ever.

To finish off

Those were the seven significant reasons to hire professionals for your website design in Plano TX. It saves you valuable time and provides you with a flawless website. Most of all, web developers optimize your website for search engines. By hiring a web development company, you can get a high-quality website that drives excellent results.

Looking for the best search engine marketing company in Frisco TX? Here’s a Quick Analysis!

Surviving in the competitive world is not easy, and for a company’s growth, SEO is highly imperative. Brand awareness, an increase in the conversion rate, and customer engagement are essential aspects that help in building a company’s reputation. SEO plays a crucial role in framing a company’s impression on the customer’s and digital market, and that’s why; you need to hire a suitable SEO company.

Here is a quick analysis that will guide you to hire the best SEO Company.

Understanding the targeted audiences need

According to a report, more than 90% of online searches come through a search engine. It’s essential to hire an experienced companyto ensure that your business gets near about leadsBefore hiring anyone, you need to see whether the company can understand the targeted audience’s needs. If a company cannot understand the need, it would be challenging for them to create an impact on the digital platform. Thus, look for an SEO service that has the necessary expertise to work in this field.

  • Keep up with the challenges.

The Google algorithm is changed around 500 times a year, and each one is different from the other. The social media agency must have the ability to cater to the changes, and there should not be any downfall after such change. Also, a company that can predict the differences can help a company grow in the future.

  • Be innovative and creative. 

After taking a look at the needs of the audience, the SEO Company must design and put forward the services and products innovatively and creatively. People are more attracted to unique things and would not like to view the same content or image of the product repeatedly. That’s why; hire a creative and innovative SEO Company, who has the calibre to get more accolades.

  • Ask for a portfolio.

Before making a decision, it’s better to take a look at the company’s portfolio. Thus, it would help you understand how they work and get an idea about their previous work details. Experience also plays an integral role, and an experienced company will do a task exceptionally well. Of course, you are investing a significant amount on them, so it’s essential to ensure that you will receive a high return on investment.

  • Focused company 

The SEO Company needs to ensure that it can increase the leads of your business. If they cannot assure that they can get potential leads for your business, it would lead to disinvestment. Every company would promise you to get leads for your business, but to have a surety, take a look at its reputation. A company’s reputation can help you decide if they are the right ones to be hired. Around 15% of conversion rates are drive-by SEO, a significant value. Therefore, keeping this value in mind while selecting an SEO company will help you pick up a suitable company.

  • Communicate with the firm 

Communication also plays a huge role as you would require regular updates from them. If you see that there are not efficient enough to provide timely results like analytics reports, experts suggest, why would you hire them? Therefore, look for a company that is quite clear in their thoughts and knows everything they need to do.

  • Social media interaction

The thin line between personal and professional life is gradually disappearing. Now many businesses are done through online platforms like LinkedIn, Facebook, Instagram, Pinterest, and various other ways. A certified and experienced SEO company would have a command over social media portals. They should know how a company needs to work on these platforms to create a significant impact on the customers. The more effect they create, the better it would be for a company to gain leads.

Parting thoughts

Selecting the right Search Engine Optimization service is imperative for your business. Look for a firm that can show you the right path beneficial for your business. Do not hire a company that tries to convince you or make big promises; try to look for papers that prove what they are saying. Be careful while hiring a company as a huge investment is involved.

basics of seo

The Basics of SEO Services

SEO or search engine optimization is the most successful and popular digital marketing tool out there. It refers to a group of effective strategies. Do you know that 93% of all online experiences begin with a search engine? Today, it’s essential for your business to have a website. But, it’s even more important that your website shows among top search results when users search for a related query.

What is SEO?

SEO refers to a bunch of strategies that aim to improve your online presence. In simple words, SEO helps you rank higher in search results, The Basics of SEOand thus, you attract more visitors to your website. It’s a process of optimizing your website so that it obtains a high position in search results. SEO primarily focuses on improving your webpage’s ranking in the organic (non-paid) results. Using SEO techniques, you can get more traffic to your website.

What do SEO experts do? 

SEO experts have a single most important goal: improving your organic rankings in related search results. These experts study your website and business industry to craft an accurate SEO strategy. Some common types of SEO services are local SEO, E-commerce SEO, Traditional SEO, Enterprise SEO, and voice search SEO.

While there are companies who specialize in SEO, you can get an advantage by working with Luce Media. Being a full-service marketing agency, you can avail yourself of everything you need to market your business online. So you don’t need to partner with other companies for various services.

SEO experts work on hundreds of factors that are essential to rank among top results. Below are some of the most important ones –

  • Security of your website
  • Responsive or mobile-friendly website
  • Website’s loading speed
  • Content on your website
  • Backlinks that point back to your website
  • Working on the ‘search intent’ of users
  • Fostering social media presence

When you hire SEO experts, you should be getting SEO services as below.

  • On-page optimization
  • Off-page optimization
  • Website structure analysis
  • Website content analysis
  • Website coding
  • Conversion analysis

Should you consider hiring SEO service experts? 

You should hire SEO service experts if any of the conditions below apply to you.

  • You want to grow your business
  • You want more leads
  • You want to make more sales
  • You want to stand out from all the competition
  • You want to get more consumers than your competitors
  • You want to rank higher than your competitors in search results
  • You don’t know whether your website is helping you meet your goals
  • You want consumers to find you in a newly discovered market area
  • You want your business to flourish in the future and not merely thrive

In a nutshell

SEO refers to various strategies aiming to improve your online presence. It helps get your website maximum traffic and conversions as well. You should consider hiring a SEO expert like Luce Media if you want to get more sales and grow exponentially.

search engine marketing

Search engine marketing and its six fantastic benefits for your business

Every business owner wants to grow their business, but more than 90% of businesses shut down in a year. So the question is, how badly do you want to grow your business? If you want to make it happen, you must use SEM or search engine marketing. In recent years, there have been massive increases in the number of people who search for products and services online. Thus, Search Engine Marketing has to be a part of your digital marketing efforts. Below you can learn about SEM and its benefits.

Search engine marketing: Definition

SEM or search engine marketing aims to improve your website visibility in search results. SEM uses different paid search advertising techniques to accomplish the same. Google Ads is the most used paid search tool among all. SEM typically refers to ‘pay per click’ advertising methods.

You can say that SEM leverages the power of search engines such as Google. It uses paid advertisements to reach your potential customers. The biggest advantage of using SEM is it allows you to display ads to motivated customers at the right time. Your ad shows at the very moment when customers are ready to buy.

Six benefits of SEM to your business

Google Ads is the biggest paid search network out there. It enables you to show your ads to the targeted audience in the search results and other websites. Below are six fantastic benefits of using search engine marketing.

  1. Real-time brand awareness 

Google says that it can take up to a year for a quality webpage to scale the rankings. SEO and unpaid social media are indeed effective, but it takes time to see the results. However, SEM puts your ad at the top or bottom of page one. So even if your business is new, you can get some instant recognition.

  1. It’s flexible

Paid advertising is a feasible online marketing method as it offers you significant flexibility. You also have absolute control over your advertising campaigns. You can utilize SEM or paid search as your seasonable, short-term, or long-term marketing strategy. You can make changes in SEM to benefit from current trends. Or you may adopt a long-term plan for your business. 

  1. Reaches your client at the right time and place

You should know that search engines provide the maximum traffic to your website. When you are visible in the search results, you’re at the place where most of your potential audience lies. It also creates a perfect opportunity to earn a new customer. Even if a click doesn’t make it into a sale, it acts as a touchpoint that may lead to a sale.

  1. More affordable than traditional advertising

You might be wondering how SEM is more affordable than traditional ways of marketing. Well, you’re the controller with SEM, and thus you can save more. With traditional marketing, you end up paying a hefty sum for a broader demographic on TV. It means you end up paying for audiences other than potential buyers. But SEM allows you to target specifically to increase the conversion rate.

  1. Gives you a competitive advantage 

Your competitors may appear at the top because of SEO. But your ad can appear on top of them, and you may earn more clicks. Even if your competitor is already using SEM, you can cancel out their competitive advantage too. When you have a robust SEM strategy and a compelling copy, you can outperform all your competitors. You can consider hiring a search engine marketing company like Luce Media to create robust strategies.

  1. You can track the results

Paid advertising tools allow you to see how your ads are performing. You can determine the effectiveness of ads at attracting potential customers. You can track the number of times people took action after seeing your ad. It can be asking for directions or calling from the ad directly. These insights help you adjust the budget to maximize ad performance.

To sum it all up

Those were six fantastic benefits of SEM to your business. SEM refers to a process of increasing your website’s visibility on search engine results pages. It involves various paid search advertising methods. For best results, you should incorporate both SEO and SEM in your digital marketing.

seo services to receive higher rankings

SEO Services That Help Websites Receive Higher Rankings

Search engine optimization or SEO is a process that helps in optimizing a particular website so that it is readily available on the online platform. The main goal of SEO is to improve a website’s ranking in search engines like Bing, Yahoo, and Google. When the search ranking of a website is higher, then it will receive plenty of traffic. When you utilize SEO services, it can lift your site above your competitors. With the help of SEO services, your website will receive a unique setting to attract the targeted audience to your website.

Types of SEO services

In this modern era, the SEO experts at Luce Media will provide you with the latest analytic services to have a positive impact on your website. But there are several types of SEO services offered by Luce Media, and some of the popular ones are mentioned below.

  • Keyword Research: Keyword research is the most crucial part of any SEO project. Before you plan on improving the search engine rankings for your business, you have to know which keywords you have to target. Each of the pages in your domain should have at least one or two unique keywords.
  • Page Creation: When you have a list of general keywords, then the SEO will help you build new pages to rank on the search engines with the help of those keywords. When you do not have pages on your website, you cannot rank on the search engines. You must create long pages for your website and make sure that they have unique content.
  • Page Optimization:  If you already have pages dedicated to a specific topic, you need to optimize it for the search engines. These types of SEO services are ideal for small businesses and stand out to be much more affordable than building pages from scratch. With the help of page optimization, you will receive an excellent ROI (Return on Investment). On certain occasions, some pages need small adjustments so that Yahoo, Bing, or Google can understand them well.

Why take the services of an advertising agency?

There are many reasons to take the services of a reputed Advertising Agency like Luce Media, and to know what the reasons are, take a look at the information provided below!

  • The right advertising agency is equipped with in-house expertise. 
  • They are pretty objective when it comes to choosing marketing techniques.
  • The agency has the power to negotiate lower media rates. 
  • Taking the services of an advertising agency will help your business to save money.
  • When you hire an advertising agency, you need to waste time in training and hiring new employees. It’s because the agency itself has the experience and skilled individuals to provide you the service you need. 

 

Parting Words!

If you want to improve your business’s online visibility and search engine rankings, you can do so by opting for the SEO services. A reputed and well-known company provides these SEO services, and you will receive the services at a price that will match with your tight budget.

Content Marketing

4 Unique Services That a Content Marketing Agency Provides

The inbound-marketing organizations experience a 62% lower cost per lead than the traditional marketing ones. Therefore, in the middle of all inbound companies, you will come across content like blogs, articles, eBooks, videos, infographics, case studies, etc. Content Marketing is of critical importance to any business trying to grow website traffic. It is important to spread awareness for the value of a good-quality content and inbound marketing.

Therefore, this responsibility can be taken by the best content marketing agency as they adopt the content marketing methodology, and promote it to their customers and prospects as well. The main focus of the Luce Media agency is to help grow your business. To do so, it is important that we provide services for lead generation and content marketing.

Types of services provided by the agency

Given below are some of the hand-picked and important services that are provided by a content marketing agency.

Content Marketing

  • The strategy of content marketing: This is the first step of a content marketing agency, and they will craft a unique piece of strategy for your business. They will take the responsibility to conduct research on the buyer’s persona and get to know more about your clients. Through this method they will create content, which will be very appealing to your customers. Once the contents are done, they will deliver it to you before publishing to receive your approval.
  • Development of content: The agency will professionally write, edit, and publish it internally too. This process will allow them to produce high quality and consistent content for your business or brand. The content, which will be developed by the agency will be very unique and they will publish it on your business’s website.
  • Distributing the content: The content marketing agency provides automatic distribution services. This means it will help in publishing your content on various social media platforms. To receive a robust distribution, the agency will recommend you to take their additional services like email marketing services and so on. The additions will help you promote your content to the online audience.
  • Content marketing reporting: The agency will help in delivering reports on content marketing each month. This will help them to breakdown the performances of the services they provide. They will keep their focus on increasing your website traffic for you.

The Importance of Digital Marketing in Frisco, TX

Apart from providing services on content marketing, the top company will also be known as the best digital marketing agency as well. This is because they also provide outstanding services in digital marketing. Digital marketing will not just favor the marketers, but it also provides something much more innovative for the consumers too. Choosing digital marketing is known to be a better growth option for your business, increase conversion rates, and help in solving customer issues.

Choosing digital marketing services will also help in increasing the reputation of your brand and engage with mobile customers. Digital marketing plays an important role in reputation management services, by creating an image for your brand.

Growing Your Business

To increase the growth of your business, it is important to use the right set of tools and services for it. Whether it is content marketing, digital marketing or reputation management services, each of them has its own way to help your business. Taking their services will help your business reach its level of success in no time.

Image of Google Search Page

5 ways to improve your small business rankings in Google for 2019

For many years, McKinney small businesses have understood the power of strong rankings in the search engines.

Indeed, achieving a strong page 1 ranking on Google can boost the number of customers for any business with an online presence.

But how exactly do you score a great ranking in Google?

With more and more small businesses in McKinney, TX turning to Digital Marketing, there is a growing need to understand the power of strong rankings in the search engines. The tactics have evolved from what they were just a few years ago. Let us outline 5 important strategies for small businesses trying to improve their exposure online.

Technical Onsite SEO

5 or 6 years ago, SEO was more of a technical exercise. Today this is still an important component of a small business SEO strategy. In fact, many of the same components are used. 

Overall, you will not rank for a keyword that is not physically on your website. We know this sounds obvious, but many small business owners don’t have strong content on their homepage, and can’t figure out why they don’t rank well.

Keywords needs to be strategically placed in the Title Tag and H1 Tag. If you don’t know what these are, learn them. It isn’t rocket science. This will also make you better able to communicate with your developer. Or if your website is on the WordPress platform, you can adjust these yourself with one of many SEO plugins available.

Having a website that looks good is important. Many people believe that Google is monitoring bounce rates and dwell times as indicators of user experience. An outdated website or one that is just confusing will repel users, and may hurt rankings. 

Ensure that your website is fast. Google explicitly tells us it does not like to rank slow websites. This hurts user experience, and rankings too.

Also build a mobile-friendly website. More and more users view websites on mobile devices. The latest stats available indicate that 58% of website traffic comes from a mobile device. Your business needs to be well represented on any digital device platform.

Google My Business 

Google presents a map for many keyword searches. They do this for keywords they believe to have local searcher intent, where seeing the business in a map is more helpful. The catch here is that Google is not presenting the business website itself, but rather the Google My Business page listing for that business.

Because of this dynamic, it is important that small business owners claim their business listing and ensure all the information is accurately updated. Business phone numbers, addresses, hours and other relevant information is critical. The way this information is entered in the Google database has been shown to impact rankings. 

Additionally, the number of times the phone number on file with Google My Business is seen by Google’s spiders around the internet has been identified as a ranking factor. These are known as citations, and sometimes NAP (Name, Address, Phone Number). To give your business an edge over the competition, post your NAP everywhere you can. There are also numerous services that can help you with this SEO process known as Directory Listing Services. Luce Media can submit your NAP to dozens of different directories and get you quickly ranking. Click here and scroll down to Online Visibility.

Strong Content

At Luce Media, we know that Google has a strong preference for long-form, well-researched content. For this reason, it pays to write very long blog posts on your website. However, the content needs to be informative and helpful for users.

Many small business owners claim they will have time to write blog posts themselves. However, after a month or two, they stop blogging (if they ever started in the first place). This is a critical mistake. If you can’t produce the blog yourself, hire a service to do it for you. Luce Media provides blog writing and content marketing in McKinney, TX.

Content published on the website needs to be visually appealing as well as well-written. This means many pictures and graphics – sometimes called visual assets. These visual assets should give the reader a visual representation of the main concepts of the blog post. This will help keep lazy readers engaged.

Many of the top bloggers recommend something visual to break up the words between every fold of the screen. This technique is strong because readers have something appealing to look at as they get tired of reading.

Backlinks

For many years, backlinks have been known to be a critical ingredient in search engine ranking success. This is no less true in 2019 than it was a few years ago. Great content will not rank without strong backlinks to the content from highly authoritative and relevant websites.

Backlinks are key to ranking higher in search engines.

Adam Stetzer, Ph.D. has been in the SEO business for 10 years and says: “Backlinks are one of the hardest concepts for small business owners to understand and execute. They understand on-site SEO and writing great content. They have a hard time committing to a great backlink building strategy because of the mathematical and conceptual nature of backlinks in the Google algorithm. Nonetheless, there are great places on the Internet to earn backlinks for free.” 

Search engine optimization experts generally agree that there are 2 major components of a backlink that determine if it will help you rank: Authority and Relevance. 

A backlink is considered to have authority if it comes from a domain with high Domain Rating or Domain Authority. These factors are easily queryable using free SEO analytic tools. In generally, you want a link from a high domain authority website. 

Furthermore, the backlink will help you more if it is on a specific page on that website that also has strong authority. Several years ago, Google started distinguishing which pages on a particular website were the strongest. This, again, is determined by how many backlinks are feeding into a specific page on a domain. So while a link from a high authority domain is good, a link placed on the strong web page on that domain (usually the home page) is the best.

The second criteria for a backlink is the relevance of that link. You want links from websites that are about the same subject matter as your website. If you are trying to rank a website about cars, a link from another automotive website would be much more valuable than a link from a foodie website.

How to weigh the relative importance of categorical relevance vs domain authority nobody can really answer except the engineers at Google. Most SEO’s go for relevance over authority. Both is ideal.

Relationships and Reputation

The final parts of the small business strategy are relationships and reputation. This is a very important part of any SEO strategy as negative reviews often rank very highly in Google. Additionally, the more relationships you have the stronger your ability to earn great mentions, reviews and backlinks.

Many small business owners overlook the idea that building relationships will help their online presence. Indeed, it feels old fashioned. However, human relationships are at the heart of all business, and it is humans that place great backlinks into powerful stories online. Understanding the importance of online reviews is critical for the business owner in McKinney, TX.

Small business owners need to be active in their communities, regularly attend meetups and maintain ties with those who can mention them online.

Conclusions 

Earning a top position for your small business in McKinney, TX on Google will bring in customers. Because these positions are so coveted, they are also extremely competitive. The 5 strategies outlined in this article represent an outstanding opportunity to move search engine rankings up and get the phone ringing.

This Post was originally Posted at: https://www.bmmagazine.co.uk/marketing/5-ways-to-improve-your-small-business-rankings-in-google/

Sign on store door that says Come in We're Open

Costly Mistakes That Sabotage A Business’s Local Search Presence (And How To Fix Them)

More customers are actively searching for small businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking for nearby stores. But that traffic is worthless to businesses that fail to optimize their local search.

Social Media for Small Business OwnersImproving your business’ online visibility and placement in search results is one key to attracting more local shoppers to both your website and your small business location. That said, local competition can be fierce. Small businesses that want to connect with local consumers online can’t afford to make marketing mistakes that place them at a disadvantage.

Although there’s no perfect formula for dominating local search, there are certain mistakes that you must stop making to keep from sabotaging your own visibility. Today, we’ll examine the most common mistakes and what can be done to remedy them.

Writing Content For Search Engines, Not Local Customers

Done right, content marketing can be a powerful tool for local businesses. Publishing consistent content allows you to tell your brand story and educate consumers about products, news, and trends, all while establishing your small business as an industry leader.

Quality blog posts also help search engines learn more about your company, which can lead to increased credibility and higher rankings in search results. To be specific, Google loves E-A-T content — content enriched by the author’s expertise, authority, and trustworthiness. Local small businesses need to take it a step further and realize content is most effective when it has a bit of local flavor. A local perspective can infuse blog content with personality, make it more relevant to readers, and help the business build a stronger connection with local customers.

Sacrificing Backlink And Citation Quality For Quantity

Gone are the days when those scoring the most backlinks are guaranteed to come out on top. Backlinks are the number of other websites that have a link in them pointing to your small business website.  Sure, having lots of citations and backlinks pointing to the business’ website can still be great for SEO, but only if the sources are authoritative and credible.

Businesses that invest in high-quality link-building and submit listings to respectable local directories will see a boost in their online visibility. However, search engines do notice when a site receives most of its traffic from untrustworthy sources, which can result in lower search rankings.  Luce Media has a very cost-effective program to get your business on the top 50 online directories.  To check what your online visibility looks like, click here.

Instead of trying to get as many backlinks as possible, focus on earning high-quality citations from reputable sources. The citations themselves should offer up-to-date information, and the business’s name, address and phone number (NAP data) must be consistent across the web.

Here are a few suggestions for improving your web presence through backlinks and citations:

  • Submit small business listings to high-quality local directories
  • Contribute guest posts to authoritative websites
  • Sponsor a local charity event or Little League team
  • Include the website in social media bios for the business

Just remember: Quality is more important than quantity.

The online visibility of any small business is essential for getting found by consumers in this digital age and, if there is bad data, duplicate listings or no listing at all, then small businesses are losing customers. Luce Media has the tools and the technology to make sure your small business is highly visible online.  Online visibility is not a “one and done” process. A small business’s local presence must be monitored, maintained, and adapted based on algorithm changes on a consistent basis.  Contact us here at Luce Media to find out how we can help you improve your SEO and be found more often in Google searches. Luce Media helps companies in McKinney, Allen, Plano and Frisco with social media marketing.

Written by Bernadette Coleman and originally appeared in Advice Local’s blog.