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Using A Social Media Marketing Agency In McKinney, TX To Stay Competitive

While you could try doing it alone, using a social media marketing agency in McKinney, TX is the best way to stay competitive on social media.

Millions of brands use social media daily to reach their audiences. Most posts never reach users’ feeds. This means you need a way to stand out.

The right agency takes away the guesswork and uses years of expertise to craft the right custom strategy for you. Social media isn’t one size fits all and a McKinney, TX agency knows that.

Mastering Social Media Ads

Organic social media reach is difficult. Social media algorithms put engagement first, meaning even if a user is following your brand, they will rarely see your posts. Unless they engage with your brand often, they’ll see friends and family far more often. If you need engagement to get your posts seen, how are you supposed to get engagement to start with? The answer is ads.

Hootsuite gathered a variety of Facebook statistics. A few eye-openers concerning ads include:

  • Facebook users click on an average of 11 ads each month
  • Ad impressions have increased by 33%
  • Facebook ad prices have decreased

Another stat that stands out is organic reach for posts is just 5.5%. This means you need engaging ads to increase your brand’s visibility and stay more competitive. A social media marketing agency in McKinney, TX helps you target the right audience and create the right types of ads for your goals.

Study The Competition

Far too often, brands try to reinvent the wheel when it comes to social media. However, you could just check out the competition or even just other highly successful brands. While every successful brand has their own unique strategy that works for them, you can eliminate time-consuming and costly trial and error by picking up some tips from the competition.

An agency helps you analyze your competitors in-depth. That’s how you quickly grow your presence on social media. Instead of starting from scratch, you’re able to develop a much better strategy for your target audience.

Develop Amazing Visuals

Using A Social Media Marketing Agency In McKinney TX To Stay Competitive-2

Visual content isn’t just pretty, it’s a requirement. People prefer it. It grabs their attention. Of course, competitive brands know this. That’s why it’s vital to focus on creating the most engaging and useful visuals possible. Go beyond the same basic stock images people have seen a hundred times. Create something unique. Let the visuals represent your brand’s voice and colors.

Poll Everywhere called 2019 the year of visual content, along with statistics to back that claim up. Adding the right visual increases a person’s desire to check out the content by 80%. Of course, if that visual is a video, you could potentially increase the chance of the viewer buying it by up to 85%. And, going back to engagement, social media posts with images see a 180% increase in engagement.

Create Something Worth Sharing

The most successful and competitive brands on social media are those who create content people can’t help but share. The content is useful, engaging and entertaining. There’s a reason why content marketing is such an important strategy.

A social media marketing agency in McKinney, TX helps you to understand your customers through detailed insights. Once you know your audience, you’ll understand the type of content that’s most useful to them. You can also check out what types of content your competitors are posting that get the most engagement.

Create infographics, images, videos and more. These can lead back to useful blog posts on your website. The best part is when people find a post that really grabs their attention, they share it. When your audience starts sharing your posts, you reach far more people with less effort.

Be Authentic

In order to stay competitive, you can’t just copy what everyone else is doing. You can learn and get inspiration, but you have to be authentic. Audiences are bombarded with so many posts, ads and brands everyday that they can easily spot a cookie-cutter campaign or copycat. Users crave authenticity. They want a brand they can trust and count on.

No matter what you’re doing on social media, establish a clear brand voice and personality. This creates brand recognition and awareness. It also resonates with your audience better.

A social media marketing agency in McKinney, TX takes the time to help you find your voice. They also aid in every aspect of creating a social media strategy that works specifically for your brand.

Growing Your Facebook Presence With A Social Media Agency In McKinney TX

While social media seems easy to use at first glance, it’s incredibly complex, especially Facebook. That’s why small businesses often aren’t sure how to grow their Facebook presence effectively.

You don’t need to hire an in-house social media marketing team. Instead, boost your McKinney area business by working with a social media agency in McKinney, TX.

Your audience is on Facebook. You just need the expertise to help your business stand out and find your audience among the billions of users.

Why Your Facebook Presence Matters

At the time of writing, 2.5 billion people use Facebook each month. Out of that number, 1.66 million use the platform daily. Odds are, your audience uses Facebook every month. Every demographic is represented, making it the perfect place to reach your audience and market your business.

Even though it’s a giant platform, businesses of all sizes can thrive here. For small businesses, it’s an easy way to reach out to a large audience and drive more traffic back to your website and physical store.

Benefits Of A Social Media Agency In McKinney, TX

Yes, you could do everything on your own. However, you’re already busy trying to handle the day to day running of your business. Growing your presence on Facebook can be time consuming if you’re not sure what to do. Plus, you might not even realize how many tools are available to help you. That’s where using a social media agency in McKinney, TX can help.

We understand the ins and outs of Facebook. We’re experts at social media marketing. We’re proud to help local McKinney businesses find their place on Facebook and reach out to their audiences. Thanks to our local knowledge, we give you the added advantage of better local targeting to grow your presence faster. Plus, we’re able to give you a more personal approach than large generic social media marketing companies.

Making Meaningful Connections

More than anything, your customers and audience want to connect with you beyond marketing. What does your business stand for? Why are you so passionate about your business? Is there a story behind why you started the business?

Building meaningful connections helps build brand loyalty. The more people know about the business and the people behind it, the more likely they are to follow you and share your posts with others.

This means spending time posting meaningful content and responding to comments. While this is technically marketing, the majority of your messages should go beyond “shop here” or “here’s our latest sale.”

Learn About Your Customers

Learn About Customers

Facebook analytics give you all the insight you need to better understand your customers. Quickly find out more about your demographics, what type of content they respond to best and what strategies should you take to reach more people.

On top of analytics data, you also get information directly from customers. With every comment they leave, you learn what’s important to them and what they think about your business. Use this information to better connect with them and make your business one that they’ll love. Show your customers you understand them and you’ll instantly gain their trust and respect.

Boosting With Targeted Ads

Facebook’s organic reach has continued to decline since Facebook changed its algorithm back in 2014 to drastically reduce how much content a user sees on their News Feed. As Facebook continues to grow, there’s even more content being posting, meaning even more competition. With every post you make, only a small percentage of your followers will see it on their News Feeds. Otherwise, they have to visit your page directly or choose to see all your posts.

Targeted ads are the answer to continuing to grow your Facebook presence. Once you build dedicated fans, they’ll interact with your posts more often, increasing how often those posts appear in their News Feeds. Engagement is one of the top ranking factors on Facebook.

General ads don’t work. By working with a social media agency in McKinney, TX, you’ll be able to create more targeted ads that better fit your budget while still reaching the audience you need most.

Provide An Engaging Experience

Finally, an engaging experience is always one of the best ways to grow your presence on Facebook. While you should always post about upcoming sales and events at your business, provide more engaging content too. Post tutorials, create videos and ask questions that get your followers talking.

Turn your Facebook page into a place for customers and followers to interact with you and each other. When you create an active community around your business, you build brand recognition and loyalty. You also continue to grow your Facebook presence.

A social media agency in McKinney, TX can help you master Facebook and better reach your audience. This is especially true for local McKinney area businesses.

The 5 Most Important Services Of Digital Marketing In McKinney TX

The 5 Most Important Services Of Digital Marketing In McKinney TX

Every business needs digital marketing to help them succeed. That’s why it’s important to use the five most important services of digital marketing in McKinney, TX.

These services help you reach the widest audience, no matter what size your business may be. With billions of people online daily, shouldn’t your business be there too?

Using a combination of all of these digital marketing services helps you to create a cohesive strategy for reaching and staying in contact with your audience. This leads to better brand recognition, reputation, and loyalty.

1. Video Content Marketing

Video content marketing has quickly become one of the fastest and most effective ways to engage your audience. To give some perspective, video giant YouTube has over two billion active users monthly and is the top used platform in the United States. YouTube is used by 73% of US adults versus 69% on Facebook. This proves people love video.

Of course, you’re not just stuck with YouTube for video marketing. Digital marketing in McKinney, TX covers a wide variety of video marketing, including Facebook and Instagram Live. In just a year’s time, Facebook Live watch time quadrupled. Adding video to your strategy is a great way to create a more engaging experience that feels more personal than just text.

2. Social Media Marketing

The 5 Most Important Services Of Digital Marketing In McKinney TX - Social

Social media is still a popular way to reach your audience. You’ll also have access to a massive audience. In fact, two-thirds of all Internet users use social media. Facebook alone has over 2.4 billion users. Plus, most popular social media networks have continued to grow since their creation.

To use social media effectively, you have to know what types of content to post and when. Plus, paid social media marketing is a great way to expand your reach, especially on platforms where organic reach is abysmal. Developing the right strategy takes time, but a digital marketing agency knows how to speed up this process.

3. Email Marketing

Believe it or not, email marketing is still going strong. It’s still one of the most important services of digital marketing in McKinney, TX. It’s also surprisingly cost-effective with an ROI of $42 for every $1 spent. Obviously, it isn’t as simple as just sending an email. You have to consider how to write effective and compelling subject lines, send the right types of content, segment your list for personalization and utilize A/B testing for better email campaigns. Yet, the results from email marketing are well worth the effort.

4. SEO

The 5 Most Important Services Of Digital Marketing In McKinney TX - SEO

Your business’s website is one of your most powerful digital marketing tools. However, it has to be optimized for people to find it. This is where SEO, or search engine optimization, comes into play. SEO includes both on-page and off-page optimizations. On-page services include things like keywords, metadata, headers, loading times, etc. Off-page SEO includes things like having consistent data everywhere your business is online, such as Google My Business.

Optimizing is critical for improving your organic reach. Improve this and your website will market for you 24/7.

5. Content Marketing

Content marketing rounds out the top five most important services for digital marketing in McKinney, TX. It actually plays a part in all of the above. Content includes things like website content, landing pages, blog posts, social media posts, video, emails and more. Most often, people think of it more in terms of blog posts, which are just as important for driving traffic to your website.

Content marketing involves a mix of marketing and relationship building. Finding the right tone and topics is challenging. However, once you better understand your audience, which a digital marketing agency can help you with, it’s much easier. Provide content that your audience loves and they’ll keep coming back for more.

Start mastering all of these services by contacting our team today.

Use Digital Marketing More Now Than Ever

5 Reasons You Need To Use Digital Marketing More Than Ever

The COVID-19 pandemic has drastically changed the world seemingly overnight. With businesses closing up temporarily or asking employees to work from home, is now really the best time to use digital marketing?

Yes! In fact, it’s important to use now more than ever before. With people staying home, you can’t rely on conferences, events and other face-to-face marketing strategies. Your customers are remote, but that doesn’t mean you can’t reach them.

Whether your business already focuses on digital marketing or you’re just getting started, putting the time and effort into mastering digital marketing right now will pay off immediately and in the future.

1. Remain Relevant

If your brand suddenly disappears, your audience might move on to your competitors who have chosen to use digital marketing to stay relevant. Instead of hiding away or waiting to go back to other methods, businesses are transitioning to a mainly digital approach.

Why? They want to remain relevant. They want to continue conversations and building relationships with their audience. Show your audience that you can continue engaging with them throughout the coronavirus crisis and remain relevant in their daily lives.

2. Reach People Where There Are

The truth is every business needs a digital marketing strategy anyway. There are currently over 4.5 billion Internet users globally. In North America alone, 94.6% of the population uses the Internet at least some of the time.

If you want to reach people, go where they are – online. Build a website so they can find you via Google. Build an active community on social media. Make sure you’re creating a presence where people can find you where they hang out. During COVID-19 stay at home and shelter at place restrictions, even more people are staying online, so now is one of the best times to use digital marketing.

3. Generate Leads Digitally

Many industries are suffering during the coronavirus, especially any business that typically relied on generating leads through mailers, face-to-face meetings and local events. You don’t have to stop generating leads. You just have to switch to a digital strategy.

Continue meeting new people, but do it through social media. Add a contact form and/or live chat option to your website. Even if your physical business is closed right now, digital marketing helps you build up leads and answer questions until you can open back up.

4. Offer Connections Virtually

There’s a common misconception that virtual connections aren’t effective. Live streaming is growing for a reason – people like it. It’s convenient. In light of the coronavirus pandemic, it’s also a great way to stay connected while staying safe.

Businesses and brands all over the world are switching to live streaming as a form of video marketing. Businesses that would usually be closed are staying connected and bringing their audience together. For instance, clubs are hosting cloud clubbing events. Gyms are hosting fitness classes. Real estate agents are increasing virtual tours.

Virtual connections keep you engaging with your audience, which will make them more likely to do business with you after this is all over. Plus, it’s a great way to build brand trust and loyalty.

5. Invest Now To Stay Competitive

Whether you use digital marketing regularly or this is a whole new world, now is the best time to invest in digital marketing to stay competitive. Digital is the best way to reach your audience during COVID-19. Businesses that adapt to digital now will have a distinct advantage after the pandemic passes.

Businesses that put more into their current digital marketing strategy will weather the storm easier. With digital being your best bet right now, why wouldn’t you use it to reach your audience, interact with them and grow your brand throughout the coronavirus outbreak and beyond?

With so many digital marketing options, explore what works. Just stay connected and your audience will appreciate it.

marketing during the coronavirus

6 Must-Read Tips For Marketing During The Coronavirus

The coronavirus pandemic, or COVID-19, has turned the world upside down in a matter of a few months. For many, changes happened in just a few weeks. One common challenge for businesses – marketing during the coronavirus.

Many businesses are temporarily shutting down, but numerous others are able to let their employees work from home and stay open. Some online businesses are even seeing an increase in business.

The right marketing strategy right now can help keep your business running. It’ll even help it keep growing once this pandemic is all just a distant memory.

1. Focus On Customer Service

Excellent customer service is an often overlooked marketing strategy. Instead of using social media marketing to push a new product, try to make life easier for your customers. Give them insight into how your brand is responding to the crisis.

Be available to answer questions, such as explaining shipping delays. Taking the time to focus on what your customers need in terms of support builds customer loyalty. In fact, 86% of customers are more likely to repurchase from you after a great support experience and 77% are likely to recommend you to others.

2. PPC Is Your Friend

Pay-per-click ads might not seem like the best strategy for marketing during the coronavirus, but millions of people are quarantined right now. They’re working from home. Kids are being homeschooled. That’s millions of more people spending hours more every day in front of screens.

Focus on ads that help people in some way. Promote useful digital services, such as anything that might help parents with homeschooling. Advertise helpful articles, such as not going stir crazy. With a bigger audience looking for things to do online, PPC is a good investment.

3. Content Marketing Is Critical

Once again, more people are online right now. While some are just searching for coronavirus details, most are looking for entertaining, engaging and/or educational content to occupy them while they’re stuck at home 24/7.

Some companies are putting a hold on their content creation strategy right now, but you shouldn’t. Content marketing during the coronavirus is the perfect way to stay connected with your audience. It’s even ideal for jumping ahead of your competition by showing you’re there for your customers no matter what’s going on.

4. Use The Right Hashtags

When it comes to social media marketing during the coronavirus, it’s all about using the right hashtags. This doesn’t mean tag everything with #coronavirus. Instead, try to keep things relevant and light-hearted.

For example, a popular hashtag right now is #JOMO. Joy of missing out was born as a parody of #FOMO, or fear of missing out. Of course, #socialdistancing, #stopthespread and #flattenthecurve are all popular options too that seem much more positive.

Ensure you’re using these to spread messages on social media that help people. Don’t use them for blatant marketing or it will backfire.

5. Show How You’re Being Responsible

Customers are increasingly preferring socially responsible businesses. In fact, 87% of consumers said they’re more willing to buy from brands that show they care about relevant social issues.

Take this time to market your business as socially responsible. Blog about what you’re doing during this time to help your employees and make lives easier and safer for customers. Promote your commitment to doing your part in saving lives versus pushing products and services.

Customers will see you actually care and support their views. As a result, they’re more likely to purchase from you.

6. Optimize Everything

If you’ve been putting off optimizing your blog, website and even social media posts, your brand will suffer more than others right now. With so many people searching for information online due to being stuck at home, an optimized website is one of your top marketing tools right now.

Plus, when this is all over, you’ll be well ahead of your competition. You’ll have developed a great SEO strategy, which is a long-term marketing tool. Invest in optimizing your site from the ground up. It’ll keep your business running throughout this pandemic and ensure customers are able to find and interact with you.

Marketing during the coronavirus will help you reach more customers. Just be empathetic and pay close attention to what your customers want and need right now.

Instagram with the Instagram icon

24+ Instagram Statistics That Matter to Marketers in 2019

Instagram MarketingAre you using Instagram to connect with your audience?

And if not, should you?

Okay, that’s a loaded question.

Statistically speaking though, it makes business dollars and sense.

Scan these Instagram stats that show its breadth and depth worldwide. Then use them to shape your Instagram marketing strategy.

Instagram user statistics

Who’s using Instagram? So nice of you to ask.

Well, over an eighth of the 7.6 billion people on the planet (and counting). A look at some Instagram user statistics to keep close to your marketing cuff.

1. 1 billion people use Instagram

Of the social networks, only Facebook and YouTube have more people logging in. With 500 million of them using Instagram—every day. Want some of them to like your business? Click here to for some tips on how.

2. 80% of users are outside the U.S.

That’s a whole lot of global ad revenue for your products and services. With estimates of almost $7 billion in mobile ad revenue in 2018. Interested in doing business in India, Brazil, Indonesia, Turkey, Russia and Japan? Go for it. Tens of millions of active users for your global products.

3. 39% women, 30% men, for U.S. Instagrammers

Women more than men are using this photo sharing app. But the gap has decreased slightly the past couple years.

4. 59% of U.S. users are under 30

…between 18 and 29 years old. Conversely, 33 percent of Instagram users are between 30- and 49-years-old. Another thing, 70 percent of U.S. users have a post secondary education. Now go slice and dice your marketing campaign accordingly.

5. 72% of teens use Instagram, every day

Only second to Snapchat. Yet, 63 percent of 13- to 17-year-olds use Instagram daily, compared to 54 percent for Snapchat. Less users, more engagement on Instagram. All there for you to influence these young-uns with your t-shirts, bracelets, songs, videos, or whatever they like these days.

6. 95% of U.S. Instagrammers use Youtube

…followed by Facebook at 91 percent, and Snapchat at 60 percent. So what, you say? Tell a coherent story for your brand across these platforms. A nice bundle waiting to hear from you.

7. 35% of online adults use Instagram

…with 28 percent of them in the U.S. And they have money to buy your stuff. The right products for the right income earners. For those adult Instagram users:

  • 30% earn up to $30K/year
  • 42% earn $30K – $50K
  • 32% earn $50K – $75K
  • 42% earn $75K+

8. Quick view stats

Quite a few user stats so far, eh? Some more, consolidated. To keep things simple.

  • 34% of Instagram users are millennials
  • 22% of all Instagram users log in at least once a day
  • 38% of users check Instagram multiple times a day
  • 25% of smartphone owners use Instagram

Speaking of statistics… want to see what your business’ Online Visibility looks like? Click here to do Luce Media’s free online visibility test.

That’s some of the who’s, now on to some of the how’s

Instagram usage statistics

How are people using Instagram? Another great question.

Let’s learn some of the hows with these Instagram user statistics.

9. Under-25-year-olds use Instagram 32 minutes a day

Compared to 24 minutes per day for 25 and older. This is more than before. Why? Instagram stories. They make it easy to add a creative flair to any photo or video. You can do the same for your business.

10. Users ‘like’ 4.2 billion posts per day

…making Instagram the happiest place on the internet. And that was in 2016 when there were only 500 million Instagrammers. Is your brand feeling lonely? Get on the ‘like’ band-wagon to make new business friends.

11. 95 million posts per day

And that was in 2016. Surely, a (large) portion of that action is open to your products. What are you waiting for?

12. 400 million Stories a day

Up from 300 million in October 2017. Most brands (2 million of them) are telling their stories with Stories. Over 50 percent one month in 2017. With a third of the most viewed Stories created by businesses. It’s pretty obvious Stories work for brands unless you’re not telling any.

13. 80% increase, year-by-year, for videos

…while the number of videos created each day quadrupled from 2017. Yup, users love their video posts, right from the start. When they launched in 2013, 5 million videos were uploaded in the first 24 hours. Create and run a campaign to feed these video-carnivores.

15. Quick view stats

More quick mentions for how people are using Instagram:

  • 72% of users have bought a product they saw on Instagram
  • Facebook bought Instagram for $715 million
  • Users spend on average 53 minutes a day on the Android Instagram app

Instagram for business statistics

Why use Instagram for business? Because it’s already proven to be business-worthy. As noted by these Instagram business statistics. Whether for the global enterprise, or for your mom-and-pop business.

16. 71% of U.S. businesses use Instagram

…edging out Twitter, which has plateaued. But not Instagram. Things are still and will continue to heat up for this personal and business platform.

17. 25 million business profiles

And over 200 million users visiting at least one business profile every day. From clothing to concerts, lingerie to linguine. Including fashion brands, 96 percent of them are on Instagram. Got something to sell? Instagram has people to target.

18. 2 million monthly advertisers on Instagram

This is a great opportunity for businesses to connect with their audiences, whether on-the-go or in the moment.

19. 80% of users follow at least one business

They ain’t shy about following brands. Yet another stat proving Instagram means business.

20. 60% of users discover products on Instagram

More reason for B2C companies to get on the platform.

21. 75% of users take action

…like visiting a website after looking at a brand’s post. Got good looking products? Instagram is the place to show them off.

22. 70% more likely to buy via mobile

Over a third of Instagram users have used their mobile to purchase a product online– making them 70 percent more likely to do so than non-users.

23. Instagram has 2.2% interaction rate

…dwarfing the other networks, including Facebook with its 0.22 percent rate. Instagram is the engagement king.

24. 90% of the top 100 brands are on Instagram

How many more reasons do you need to hear, to engage on Instagram? Don’t answer that. Rhetorical question.

Other Instagram statistics

  • 50% of businesses on Instagram have produced a Story
  • 50% of Instagrammers follow brands, making them the social networkers who are most likely to do so.

If your business needs help with social media marketing in McKinney, TX. and Frisco, TX., please call us at (469) 907-1057.  Luce Media has deep expertise in Digital Marketing, B2B Marketing, Internet Marketing and is a well-established Digital Media Consultant in McKinney, TX.

Please follow us on FacebookInstagram, and LinkedIn to continue learning.

This information was originally posted here.

Paid Social Media Marketing

For 2019 – Some Simple Concepts to Deliver on Paid Social Media

Social media marketing is a very odd thing. On one hand, social media is a medium which enables brands to dazzle and delight users, in an effort to build trust, loyalty, and evangelism. On the other, it’s the most sophisticated aggregation of data for marketing purposes in human history. The dichotomy between “warm and fuzzy” and “tactical business value” is a difficult thing for most brands to comprehend.

From our experience, the scale usually tips too far to one side or the other, and when that happens, social media marketing often disappoints in terms of business results.

Paid Facebook Ads Since I’m a firm believer in using the ‘fun’ aspect of social media to support tactically driving business, social media advertising fascinates me.

With the right strategy, social media advertising can help support almost any business goal, for almost any industry, however a few key, fundamental elements have to be correctly put in place. And while they aren’t overly complicated, each is immensely important – here are four critical elements of a successful s

1. Targeting

Knowing who you want to reach with social media advertising is the first piece of the puzzle. Studies show that 76% of U.S. consumers have purchased a product they’ve seen in a brand’s social media content, and with the right targeting, you can make sure you hit the most valuable audience at the right time and with the right message.

There are a few key targeting parameters to be aware of when crafting a social media advertising campaign:

  • Age – Obviously you can target users by age range.
  • Gender – You guessed it! You can target by gender as well.
  • Interest Data – Interest data is aggregated based on what users interact with on each respective social channel – if a user frequently engages with content from wine brands, for example, they’ll be bucketed in the “Wine” interest category.
  • Behavioral Data – Behavioral data is aggregated based on what users do, both on and off the social platforms. Through data partnerships, you can target users based on buying habits and other actions.
  • CRM Data  CRM data is essentially your email list. You can upload your email list to almost every social channel and target users via their email address. This is a no-brainer, as long as your list is healthy. People tend to give fake email addresses to brands. Be careful.
  • Website Activity  Through the magic of pixels, you can target people based on the actions they’ve taken on your website. This could includes pages they’ve visited, content they’ve consumed, you can even find audiences that look and behave exactly like your website visitors (lookalike audiences). This is great for prospecting.

Unlocking the power of social media advertising begins with using the right targeting parameters. Be sure to research your target audience as much as possible when building out your targeting.

2. Creative

Once you know who you’re going after, the next step is to consider what kind of social media creative you can use to make them stop scrolling in their feeds long enough in order to absorb your ad messaging. This is critical, since the average human attention span is roughly eight seconds.

Your creative needs to be intriguing, engaging, and enticing if you want users to stop browsing other content and spend some time with yours.

Sounds easy right? Wrong Getting social media ad creative right is tricky – here are some best practices:

  • Demonstrate Context – Use the visual/s in your ad to show people in situations in which your product or service comes in handy. This can help users relate to the messaging, especially if the targeting is accurate.
  • Use Color – As you scroll through your feed, you’ll notice a lot of photos from your friends and family mixed in with images from brands. If you add bright color to your social ad creative, it can help your content stand out a bit more against the rest of the material in the feed – a pop of color can win attention.
  • Have Clear Calls to Action – Social media users are familiar with ads, and what to do when they see one that interests them, however having a clear call to action is always a great idea. The reminder will nudge users to act.
  • Add a Value Proposition – Why should anyone click on your ad? What are you offering them? What does the user get out of the interaction? Be sure to clearly state whatever value you’re bringing to the table in a clear and concise way – remember, you have approximately eight seconds, so don’t waste time. Tell people about your offer, discount, free shipping – whatever it is that your brand is offering, and do so quickly.

When you layer the right social media ad creative onto the right audience targeting, magic happens. Be sure to test different images and videos to see exactly what performs the best.

3. Landing Page

In talking about social media advertising, the discussion about landing pages is almost always forgotten, which makes no sense, considering the landing page is the place where the users you paid good money to target will convert.

Without an effective landing page, optimized for conversion, you’re wasting time, money, and effort with your social media advertising.

Many brands think sending ad traffic to their home page is sufficient, however, doing so is not ideal. Here are a few tips to ensure your landing page complements your social advertising campaign:

  • Consistency – Ensure that your social ad creative has a consistent message, look, and feel which aligns with your landing page. This will help users confirm that they’ve been sent to the right place, and will find what they were promised in the advertisement. This means that, ideally, your campaigns should have unique landing pages whenever possible.
  • Simplicity – The landing page you send traffic to should be simple and easy to understand. Make sure that the information promised to users is there, as well as other relevant, snackable content pieces for users to interact with if they aren’t ready to convert at that time.
  • Design – Keep the important information above the fold (the point at which the user must scroll to get more information), including conversion points, unique call-outs, and calls to action. Place everything users need to know front and center so it’s easy to see.

4. Tracking

Now the fun part – what good is a social media advertising campaign if you don’t have proper tracking in place?

We recommend ensuring that your site, and all relevant landing pages, have Google Analytics set up, social pixels installed (e.g., Facebook, Twitter, LinkedIn, etc.), and as many of the lower-funnel standard events and custom conversions established as make sense.

If this sounds like a foreign language, don’t worry – while implementation of such tracking can be tricky at first, it’s fairly straight-forward once you’ve gone through it a few times. And by setting up these tracking tools, you’ll be able to register how many people have interacted with your social media ads, what they’ve done on your landing pages, and if they ended up converting on a subsequent visit.

The more data, the better – here are the recommended social media advertising key performance indicators (KPIs) you should be tracking:

  • Clicks  – The amount of people who click your ad
  • Page Visits  – The amount of people who actually load the landing page
  • Impressions  – The amount of times your advertisement was served to users
  • Click-Through Rate (CTR)  – The rate at which users who see your ads click them
  • Cost Per Thousand Impressions (CPM)  – The cost of 1,000 impressions
  • Cost Per Click (CPC) – What you pay every time your ad is clicked
  • Time On Site – The amount of time users spend on your website or landing page
  • Pages Per Visit – The number of pages a user visits when on your website
  • Conversions – The amount of last-click goal completions or conversion actions users make
  • Assisted Conversions – The amount of conversions that come from a subsequent action or website session

Easy peasy, right? Running a social media advertising campaign the correct way does take experience, some patience, and a willingness to undertake a certain amount of risk. However, when you’re tracking the right data, you can almost always find your way to a winning campaign that drives results.

Hopefully these tips will help you in your 2019 approach.

This article first appeared here.

5 Steps to better social media marketing

In 2019 Use the Power of the 5 Ps in Social Media Marketing

Are you covering all the essentials within your social media marketing strategy? How can you know that you’re starting from the right foundation with your planning? One way to ensure you’re on the right track is by applying the ‘5 P’s’ methodology, which can help to outline the essential strategic elements.

The ‘5 P’s’ are usually used in reference to content marketing, but I feel they apply to social media marketing also (and the two go hand in hand more often than not). The ‘5 P’s’ of content and social media marketing are a basic starting point for any new social media strategy.

If you’re looking to ensure your 2019 is on track, this can be a great starting point – here are the 5 P’s of Content and Social Media Marketing.

1. Plan

Social Media Plan

Planning and organizing are the building blocks to success. Start with your objectives, and work from there – think about the best ways to maximize your return, the creative that you’ll need to create your campaigns, and any tools or technology you will need for your social media accounts.

This is also a good time to consider your goals and/or benchmarks, and how you’ll measure the success of your social media presence or content specific campaign.

2. Produce

Next, it’s time to get your hands dirty – or to hire a content creator. Think not only about your main content piece/s, but also about any images or videos you want to create to promote your material. You can produce content and messaging and have it all ready to go for the next step which is…

3. Publish

Now that you have a campaign plan (or social media schedule) ready, and have created content, you have to have somewhere for this content to live. Choose where you’ll host your content based on your objectives.

Are you trying to increase web traffic? You can publish your content to a blog. If you want to grow you email list, you may want to gate the content on a landing page on your website. If you want more reach on your social channels then solely publish it there (Think IGTV, Twitter Moments etc.)

4. Promote

Promoting is how you give your content legs. And while you no doubt correlate “promote” with “money”, this isn’t necessarily true – posting on social media organically is promoting your content.

Other strategies for promoting your content can vary from sending an email to your subscribers, to including it in your email signature. Of course, if you want to give your content an extra push, putting aside a budget for social media ads is always helpful.

5. Prove

The last step is to prove whether or not what you did worked. Here’s where those benchmarks and goals come in handy – keep track of your analytics, hashtags, clicks, downloads, or any other key performance indicators you may have identified. Finally, quantify all that information and put together a report of how your content did to prove success.

 

This article originally appeared here

social media holiday checklist

Social Media Marketing Tips for the Holidays

Social media is the perfect place to promote your business during the holidays. People are looking on Instagram, Pinterest, Facebook and Twitter for gift ideas and great deals. With the right social media marketing strategy, you can boost holiday sales, engage with potential customers and spread holiday cheer.

The holiday season is generally considered to run from late November through the New Year. Unlike birthdays and anniversaries, this gift-buying frenzy is spread across the whole of society at the same time. That means a lot of consumer spending

Here are five tips on how your business can use social media to boost sales this holiday season.

 

1. Use Facebook Live, create events and run giveaways.

Hosting Facebook Live videos is a great way to give your followers the scoop on your deals for the holidays, what new products you have or what services you’re offering. One big benefit of using Facebook Live is that you are guaranteed to get more reach than with any other type of Facebook post.  Facebook tells us you get as much as a 12 times the number of people as a normal post will get you.  Check out our other blog on 10 Things You Need to Know Before Going Live on Facebook by clicking here.

Along with Facebook Live, you should also use Facebook’s events feature.  You can create Facebook Events for any in-store events you might be hosting during the season. Once you’ve hosted a live video or created an event, be sure to continue to post all your promotions on your social accounts.

Another great way to engage and connect with your followers is with a giveaway contest. People can use a little help this time of year and the chance to win a big gift that someone on their wish list may appreciate is a very attractive prospect and grabs quite a lot of attention.

2. Use Twitter polls to identify customer pain points.

Social media platforms are constantly updating and adding helpful features. From Instagram questions to Twitter polls, there are a range of ways to easily engage and connect with your followers online.

You can use those features to identify pain points and then provide a solution. If you can identify a problem your customers are facing and solve it for them, you will create customers for life.

3. Use Instagram stories.

Introduced in 2016, Instagram Stories quickly became a popular social media tools and marketers need to take advantage of this feature this time of year. Today, Instagram Stories are the most engaged platform of all social media platforms.

Stories have nearly taken over the Instagram platform with their temporary availability and features that allow for product-feed integration and swipe-up to shop, simplifying the purchase experience for users. And don’t forget about Highlights. Your temporary content can be saved to Highlights on your profile for the duration of the holiday season and removed come January.

While focusing on Instagram stories doesn’t mean you should forget about posting a regular picture, it does allow you to supplement your content and post more frequently. Not convinced that you need Instagram stories for your business? Check out our blog post on why Instagram stories are crucial for small businesses, here.

4. Engage with followers and get creative.

While you use social media to market your business, your followers use it to have fun and engage with their favorite brands. Being creative on social media such as running a contest, creating a holiday playlist for your business on Spotify or offer holiday tips is a great way to boost your business.

Tips for the seasonal holidays or winter season in general make excellent social media posts. Whether you are discussing holiday safety or decorating tips, the holidays are a great time to give your business a personal appearance and voice.

When you’re creating your company’s social media strategy, it’s important to keep in mind why customers are on the platform. Try to avoid being too salesy. Be the type of business customers ‘know, like and trust’ and have fun with it. After all, if you’re not enjoying the process others likely won’t either.

5. Get Festive.

Many of us like to decorate our home or office to get in the holiday spirit. It’s a good idea to give your online presence a similar type of makeover by applying holiday themes to your website and social profiles.

Adding small touches to your website with holiday-themed graphics and colors helps signal to your customers that the season of giving is upon us. Bright, engaging colors and animated GIFs tend to work well.

Though the holiday season is in full swing, there is still time to boost your social media marketing efforts and earn customer loyalty by improving the way you interact with them on the various social media platforms. Leveraging the power of social media marketing is vital for increased sales, satisfied customers and a whole lot of holiday joy.

Even when it’s not the holidays, your company’s social media presence is extremely important to the success of your business. At Luce Media we have all the tools and more to make sure your social media success lasts year round. Check out our social media services and then schedule a time to talk about how we can boost your business. From everyone here at Luce Media, we wish you a safe and Happy Holidays!

This information was originally posted here and here.