Posts

Increase conversions with paid social media

Increasing Conversions with Paid Social Media Advertising in Plano, TX

Do you feel like your business is missing out on conversions with your paid social media advertising? Are you spending money without seeing actual results from those ads? It might just be time to consider partnering with an expert in paid social media advertising in Plano, TX. There are strategies and tools designed to help businesses like yours understand the benefits and tap into its conversion potential. You may just need a better strategy and a social media partner to help you get started. Today, we’ll offer a few tips to help you drive those social media conversions right now.

Boost Only the Best

Boosting social media content isn’t always effective. But boosting does have its benefits and can be easy to track in terms of analytics. The key to getting the most mileage and conversions out of a boost is by only boosting the best posts. For example, select only those Facebook posts that engaged well. Those posts with the most likes, shares, and comments are usually the best to boost.

Visuals Reinforce Your Content

If your goal is to stop a browser from scrolling, then your paid social media advertising should have strong supportive visuals. Making general text statements about an upcoming sale won’t be as exciting as a video showcasing what you plan to offer on sale. Images and videos are better at engaging an audience. And when your potential customers stop scrolling, they’ll be more apt to convert into a sale.

Write to Say Something Valuable

Paid social media advertising only works when you’re able to craft valuable content. When you write something, write to be understood and in a conversational way. Some statistics suggest we get hammered with more than 100,000 words per day and 23 words per second. To stand out among all those words, your message will need to be relevant and offer value. Don’t restate the same old adages about “great customer service” or “competitive pricing.” Instead, try “Sink Clogged? Call us” or “$100 if you call right now” type of messaging. Use precise language instead of broad-stroked sentiments. Tie in a call to action statement and convert more.

Make Sure You’re Mobile-Friendly

Business websites in 2021 have to be mobile-friendly. This may be more of a website tip than a paid social media tip, but most people engage their social media via their mobile devices. If your website isn’t mobile-friendly, you’ll likely be losing conversions, even from those social ads. It’s just another reason to partner with a website and paid social media advertising expert in Plano, TX, too.

Lure Them with Landing Pages

Let’s imagine for a minute that your business is a brick-and-mortar hardware store. Instead of using paid social media advertising to talk about all the “spring home improvement” supplies you have, you create an ad campaign about a sale on garden hoses. Heading into spring, homeowners will likely be getting their hoses out of storage and realizing it’s time for a replacement. Your social media ad offers a deal that browsers can click on, which then leads them to a specific landing page with all of your hose brands and sizes. This kind of advertising will lead to conversions in real-time, and using landing pages can help funnel those buyers directly to your bottom line.

 

Whether you’re using your social media advertising to promote brand awareness, inspire new customer consideration, or direct conversions, there are just some strategies that work better than others. Contact us to learn how our expertise with paid social media advertising in Plano, TX, can help you get more bang for your online advertising buck and drive those conversions.

Social Media Engagement

6 Ways Social Media Authentically Engages Your McKinney, TX Customers

You know how important your social media accounts for reaching your McKinney, TX customers. But there’s more to tapping into the various platforms that reach and frequency alone. To get the conversions and sales your business needs, you must capitalize on social media engagement. Your customers might see your message or your ad and keep scrolling unless you can authentically engage them. Here are six ways your social media efforts can really connect with your audience.

1. Entertain, Enlighten, Educate, Empower, and Engage

That’s a lot of E’s, but these five verbs should be the overarching goal of any social media strategy. Unlike an ad or traditional marketing campaign, social media channels offer a unique opportunity to connect with potential customers. Instead of talking about your McKinney, TX business, you can talk about what matters to your core customers. If you’re a financial advisor, for example, you might use social media to offer suggestions and tips for navigating the market right now. If you’re a plumber, social media engagement turns into customer calls when you talk about common reasons the bathroom sink gets clogged. Social media is a perfect platform to offer value. And when your value proposition entertains, enlightens, educates, empowers, and engages, it translates to conversions.

2. Social Media Is Conversational

Use social media as a means to have conversations with your potential customers. Traditional advertising and marketing efforts kind of throw messages out there or at the audience. Social media channels allow you to engage with your audience. This conversational engagement creates an environment where ideas are exchanged, and client pain points are uncovered. It naturally translates to an opportunity for you to solve a customer’s problem with your McKinney, TX product or service.

3. Authentic User Experiences and Testimonials

You’ll notice that when someone needs to have a new roof put on the home, he or she might take to Facebook or Twitter and ask for company recommendations. Based on the few responses from friends and connections, that person might then explore the business page and look for testimonials and star ratings. Social media is an ideal platform for authentic user experiences. Any positive review you can showcase will only help build your social media reputation. Testimonials drive how consumers buy more than ever these days. And it’s an authentic connection opportunity you don’t want to miss out on leveraging.

4. Relationships with People Behind the Brand

One of the biggest advantages of social media marketing may be transparency. These platforms allow your McKinney, TX business to have a face and personality behind the brand. Posts about behind-the-scenes activities can help your target audience see behind the curtain and feel more connected to the people of your brand. This authentic engagement builds trust that can make a cold call feel more like a warm call.

5. Staying Relevant with Trends

Welcome to the hashtag culture! McKinney, TX businesses are riding the hashtag wave, too. Follow the threads that relate to your industry or niche and look for trends and conversations to join. Create your own hashtag and inspire existing or potential customers to join in a dialogue you develop. Keep the hashtags short, and don’t be afraid of witty, funny, or pun-based phrases either. These channels can help drive your social media engagement authentically and ensures you’re in tune with the latest trends online.

6. Nothing Says ‘Do Business with Me’ Quite Like a Video

You don’t have to be a National Geographic-quality photographer or Grammy Award-winning producer to see big results from imaging and videos online. And in most social media marketing strategies, text-only efforts aren’t going to cut it. You need images, maybe of your brick and mortar or of your product lineup. You need videos with service technicians in the field or office staff donating to a local charity. Images and videos are efficient ways to tell your McKinney, TX business story. And they’re the most authentically engaging methods for connecting with your audience.

When you’re ready to improve or optimize your authentic social media engagement efforts, let Luce Media help! We can help you promote your company’s best assets and personality in a real way. Let’s brainstorm today and take your social media engagement to the next level.

How Can Paid Social Media Advertising Benefit Your Business?

How Can Paid Social Media Advertising Benefit Your Business?

Irrespective of whether your business is small or big paid social media advertising has become the necessity for brands to grow in this era. To create an impression on the viewer’s mind and convert them into potential leads, paid media advertising plays a significant role. Businesses that do not consider paid social media advertising are losing great opportunities. That’s why; companies not aware of paid advertising should read this guest blog.

Following are some of the benefits of paid media advertising that state how it can benefit your business.

Advanced targeting 

Paid advertising will help your company to reach specific audiences looking for a similar brand. Once the viewer looks at your website, you can run a campaign retargeting the same customers who have shown interest in your service. Therefore, it allows you to be in touch with the company with genuine customers and providing the service. The advanced targeting includes demographics, job titles, interests, geography, etc., depending on the company’s needs.

Enhances brand awareness

Implementing a social media marketing agency can enhance brand awareness, helping to engage a broader audience. After creating a profile, you can start interacting with customers. As a result, you can understand what they are looking for while promoting your business. Simultaneously, it also helps in building the business’s reputation. Every post that you will share on the website will have a chance to reach a large section of people, attracting more customers. Therefore, these clients will get converted into potential leads the next time.

Better alternatives

Trials and optimizations are done to find out valuable data for a brand and its audiences. The social media advertising agency would design advertisements according to the need to click-worthy and have a call to action. There have several alternatives to put forward the ad, such as Facebook offers creating carousel units, single image ads, screen takeovers, etc. It becomes easier for you to create an ad that leads to a higher conversion rate with all such aspects.

Give marketplace insights

One of the essential benefits of an advertising agency is marketplace insights. It is the only way you can analyze the customer’s requirements and directly communicate with them. Continuously monitoring the website will help you to know what your customer is looking for. While doing so, there is no need for you to have a social media presence. It means if you are not active, your company’s profile will continue to work.

Another advantage is to sort the content optimization segment depending on various categories. All these tools will help you pick up the best combination to generate profits for the business.

Access mobile users

More than half of the people who spent time on social media are mobile users, so ensure your website is mobile-friendly. Whenever a user wishes to buy a service or a product from a company, they look for the company’s social media profile first. If they do not find any website, they might not like to go ahead anymore. But an attractive profile with pertinent information will convince them to avail of the service.

Cost-effective

Owning a business is not easy, and you also need to handle a lot of expenses. On that note, many companies might think that a paid advertisement will lead to more costs, but this is not true. Instead, a paid ad would help you to attract a more targeted audience for your business. Therefore, potential customers will avail of the company’s services, increasing the company’s sales and profits. Alongside this, it also depends on the firm you choose; an experienced and reputable firm knows how to invest the company’s budget effectively. That’s why; paid social media advertising can also be termed as cost-effective.

Final notes!

In 2020, more than 90% of small businesses were expected to expand their social media business. The numbers are enough to indicate how essential and beneficial it has become to have a website on social media. It would be better to look for a professional agency that can manage all such activities while concentrating on other aspects. Investing in paid social media advertising will help enhance your target, amplify reach, and achieve more significant outcomes.

Why Dentists Should Hire a Digital Marketing Agency

Why Dentists Should Hire a Digital Marketing Agency

As the internet matures, people from all walks of life begin their search for a new product or service online. And dentists are becoming a highly searched business category. Many people don’t have a regular dentist, or they may be unique in town. Others might only consider the dentist when they’re experiencing pain or after an accident.

Of course, people still value word-of-mouth referrals, but everyone has been disappointed by poor service at a friend well recommended. Besides, consumers achieve a certain satisfaction from hunting down a new service provider on their own. Digital marketing experts can get your message out on various platforms and target the right customers for you.

SEO is Better than Advertising

Of course, you can spend money on print, radio, or even Google Adwords, but many consumers view advertising as inauthentic. A dental website that gets an organic page one appearance on Google’s Search Engine Results Pages (SERPs) gets more respect from the average customer than a paid Google Ad.

In reality, both websites paid for their appearance, but the organically appearing site earned its position through quality content that Google prescreened. Your customers understand that you’ve put a lot of effort into your website, and that kind of dedication is impressive. Investing resources in dental SEO has been yielding dividends for years.

Quality Dental Information

Why Dentists Should Hire a Digital Marketing AgencyHigh-quality Google SERPs happen for a reason. Google analyzes your site for relevant and original information that would be interesting to the person performing the search. A quality digital media company makes sure that your website is optimized to educate and inform someone curious about your area of expertise. Google directs them to your page because you have the information that they’re seeking.
For instance, someone in your city wants to get their teeth whitened. They enter a typical series of words that your dental SEO company has already researched. They ensure that a professional writer inserts these terms strategically throughout their original article on the subject. You may rest assured that these articles are well-researched from the most up-to-date and well-respected online publications.
Not only does the customer get directed to your website, he learns something about the procedure or condition from which he’s suffering. By educating him, but you also earn his trust. You build a bond with a potential customer, and it’s only natural that he comes to you for treatment.

Social Media

Besides your website, a quality digital marketing agency can get your message out through the whole gauntlet of popular social media platforms. Strategic messaging on Facebook, Instagram, Twitter, and others can help get and keep your brand in front of the eyes of potential customers.

Your brand is how people regard your company. An expert digital marketing agency can help dentists develop a name and a reputation in their community. Lucé Media has developed its proprietary and patented algorithms to keep you well-informed of the progress its campaign has made in disseminating your message.

Today’s media marketing agencies won’t limit your brand to SEO content marketing. They can also develop an email and video marketing program for you. Video, in particular, is emerging as one of the most powerful messaging tools available. However, as relevant as a video has become, it must be part of an overall marketing strategy to work effectively.

Anyone with a smartphone can shoot a video and post it on YouTube, but it takes marketing expertise to use it to drive customers to your site and generate sales. Lucé Media has an eclectic team of experts with a wide array of experience. In today’s competitive online environment, you need the very best talent to develop your brand in the community.

Today’s dentists are learning the long-term value of digital marketing agencies. Call Lucé Media today and set up an initial consultation!

 

 

Why Video is Important For Growing Your Small Business in Allen, TX

Why Video is Important For Growing Your Small Business in Allen, TX

“We’re operating in a world where one good video can lead to a massive social following.” – Mike Henry

The average person will spend over five years of their life on social media. That’s more time than we will spend eating or socializing. In that time, we could fly to the moon and back 32 times or watch the Simpsons series 215 times – whichever you find more useful.

Social media has become a big part of our daily lives—so take advantage of it. People aren’t looking at billboards; they hate your spam emails, and please don’t call unexpectedly.

People like video

In fact, people say they want to see more videos from brands in 2021. The use of video as a marketing tool is up 20% from last year. That means 86% of businesses are trusting video and realizing the importance of it. As a growing small business, you should too.

Video increases website traffic and the length of time people stay on your website. The longer people are on your website, the longer you have to get your point across to them. People have short attention spans; grab ahold of every second you can.

Using a video on your landing page can increase your conversions by 86%. Do you feel like you’re throwing your content out there, but no one is looking? Give them an excellent video to watch.

Tips:

  • You have about 3 seconds to catch someone’s attention in your social video. So skip the introductions and start right away with valuable and exciting content.
  • Make sure your videos have subtitles. More people are beginning to watch videos on social media with sound, but many don’t turn the sound on. Go by the rule; ‘design for sound off, delight with sound on.’

People like to share

Sure, that viral video of cats being scared out of their minds by cucumbers is worth a share. But people don’t just want to share silly cat videos; they want to share your videos too. Make your content easy to spread around.

Landing pages with videos are 40x more shareable. When we like what we see, we want to share it with our friends. People like looking at videos a lot more than they like looking at paragraphs. The average person only reads about 20% of words on a webpage.

There are more visual learners in the world than not. So not only do many people respond better to videos over plain text, but most are getting more out of it. You want people to remember your thoughts and ideas. Knowing the way people learn and take in those ideas is essential to your small business.

Tips:

  • Your videos need to be quality. The novelty that anyone can post a video on social media has worn off, and people want something made well.
  • Your video will give you different results on different social media platforms. Test them out to learn which platform works best for your brand.

People Like People

“Using video to connect with a prospect is so much more than a cold call. It humanizes the selling process.” Jill Rowley

People are done with impersonal and cookie-cutter marketing tactics. They want honesty; they want something real. They want to feel a connection with you, your brand, or your product. Most customers throw reason and logic out of the window and use their emotions when making a purchase.

Video provides that face-to-face interaction that people want. When you have their attention in that way, it opens up doors to make that connection. They can read your physical cues and see your passion. If you can touch on their emotions in an honest and positive way, your video will do much better than one that is empty and fake.

This concept especially applies to small businesses. The mass majority doesn’t know who you are yet – but that doesn’t mean they don’t want to. Take advantage of the fact that you’re not some huge company that people can’t get close to. Let people in, in simple ways. People want to know you, what your workspace is like, who you work with, how you relate to them — your customers. Video will help you do just that.

Tips:

  • Businesses who optimize an emotional connection tend to outperform their competition. Test out different scripts and find which ones resonate more with your audience.
  • Be yourself. Your audience will be able to tell if you’re forcing emotions or trying to deceive them.

What next?

People trust videos to teach them how to do things, to make them laugh when they’re having a bad day, to get to know people, to be told information about life and what’s going on in this crazy world.

So you, as a small business, need to use video to teach your customers how to use your products, find ways to speak to them about your business, and make their day a little brighter at the same time. Use video to help your customers get to know you and give them information about how you can make their life in this crazy world a little better.

You need to take advantage of every resource you can. Using video as a part of your social media marketing strategy is one of the most accessible and most rewarding resources available to you.

If you’re ready to start growing your small business, call (469) 907-1057 or send a quick email (information@lucemedia.net ) to our team at Luce Media. Let us help you create compelling videos for social media.

Why is Social Media Marketing Important in Plano TX?

Why is Social Media Marketing Important in Plano TX?

Social media is an essential part of marketing strategy. Social media platforms offer you the opportunity to connect with your customer. Today, every second person has a smartphone in hand. Every second person is handling a laptop or a tablet. Smart devices provide a secure gateway to social media platforms.

Advertising about your brand on social media helps you to connect with your customers. It also leads to increased awareness of your brand. With more than three billion people using social media every month, it is not a passing trend- it is here to stay and dominate. It is time to realize the potential of marketing through social media channels for maximum outreach and outcomes.

Why choose social media platforms

Social media is an emerging trend. It is one of the essential aspects of digital marketing. The platforms provide incredible benefits. The advantage is that you reach out to millions worldwide. If you are still not using this channel effectively, you are sure to miss out on valuable opportunities. Make use of the medium to spread the word about your product and the objective.

Luce Media, provides services that every business needs. For incredible growth, companies, big or small, need to leverage social media channels efficiently. The reasons to connect are many. Social platforms are the in thing and simple to use. Apart from these reasons, the main aim is to reach the target audience. The lure is obvious- people hang around popular social networks.

The elements of social media advertising 

It is time businesses took advantage of the tendencies. It serves your interests to connect with the millennia on different levels. When you choose social media to market your wares, you also

1 – Improve your brand awareness and increase business visibility

2 – You engage with your customers

3 – You improve brand loyalty

4 – Increase traffic to your website

5 – You enhance your SEO rankings

The role of social media in advertising 

The importance of social media is growing at an alarming speed, particularly for business. More and more people are joining social media sites regularly. The social media industry is set to become more significant in the coming years.

Give your brand the social media feel. You not only generate more business, but you also connect better. It makes your digital marketing process more accessible. Your business needs to take advantage of sites such as Facebook, Twitter, and LinkedIn. It is the best strategy to keep up with the competition.

According to 2020 social media numbers, there are over 2.6 billion users worldwide. It is 42 percent of the total population. Almost 81 percent of adults in the US have a Facebook account. The numbers are increasing every moment.

To wrap it up 

Chose to sail with Luce Media the social media wave is not ending anytime soon. Give your business the social media edge and stay ahead in the race.

basics of seo

The Basics of SEO Services

SEO or search engine optimization is the most successful and popular digital marketing tool out there. It refers to a group of effective strategies. Do you know that 93% of all online experiences begin with a search engine? Today, it’s essential for your business to have a website. But, it’s even more critical that your website shows amongst the top search results when users search for a related query.

What is SEO?

SEO refers to a bunch of strategies that aim to improve your online presence. In simple words, SEO helps you rank higher in search results, and thus, you attract more visitors to your website. It’s a process of optimizing your website so that it obtains a high position in search results. SEO primarily focuses on improving your webpage’s ranking in the organic (non-paid) results. Using SEO techniques, you can get more traffic to your website.The Basics of SEO

What do SEO experts do? 

SEO experts have a single most important goal: improving your organic rankings in related search results. These experts study your website and business industry to craft an accurate SEO strategy. Some common SEO services are local SEO, E-commerce SEO, Traditional SEO, Enterprise SEO, and voice search SEO.

While there are companies that specialize in SEO, you can get an advantage by working with Luce Media. Being a full-service marketing agency, you can avail yourself of everything you need to market your business online. So you don’t need to partner with other companies for various services.

SEO experts work on hundreds of factors that are essential to rank among top results. Below are some of the most important ones –

  • Security of your website
  • Responsive or mobile-friendly website
  • Website’s loading speed
  • Content on your website
  • Backlinks that point back to your website
  • Working on the ‘search intent’ of users
  • Fostering social media presence

When you hire SEO experts, you should be getting SEO services as below.

  • On-page optimization
  • Off-page optimization
  • Website structure analysis
  • Website content analysis
  • Website coding
  • Conversion analysis

Should you consider hiring SEO service experts? 

You should hire SEO service experts if any of the conditions below apply to you.

  • You want to grow your business
  • You want more leads
  • You want to make more sales
  • You want to stand out from all the competition
  • You want to get more consumers than your competitors
  • You want to rank higher than your competitors in search results
  • You don’t know whether your website is helping you meet your goals
  • You want consumers to find you in a newly discovered market area
  • You want your business to flourish in the future and not merely thrive

In a nutshell

SEO refers to various strategies aiming to improve your online presence. It helps get your website maximum traffic and conversions as well. You should consider hiring an SEO expert like Luce Media if you want to get more sales and grow exponentially.

video content marketing

Video Content Marketing: The Most Important Tool for Social Media Success

Social media marketing is an essential tool that can ensure you can reach your audience where they spend the most time online and foster engagement. However, it is vital that you know the suitable content types and how that content should be utilized on various platforms. Of all the options available in B2B marketing, B2C marketing, and other social media efforts, video content is one of the most powerful. It can be used in a myriad of different ways.

The Power of Video Content Marketing

If you’ve opened Facebook lately or spent any amount of time on Twitter, you’ve no doubt seen the explosion of video content firsthand. CISCO’s Visual Networking Index says, “By 2019, video content will be the driving factor behind 85% of search traffic in the US.” HubSpot points out that “43% of people want to see more video content from marketers”, as well as the fact that almost 52% of global marketing professionals feel that video content marketing offers the best ROI.

However, there are a few other important considerations here, particularly when it comes to B2B marketing. For instance, while mobile viewing is the most common with B2C marketing, business-related videos are generally watched on a PC or laptop (86% of them, actually). The best videos (top 5%) manage to retain over 3/4 of their viewers from the beginning to end, but the average retention for all video content marketing is 37%.

Video content marketing is vital for your success in social media, but how should you use this type of content on the various platforms out there? From Facebook to Instagram and everything in between, there are significant differences between the social platforms you use regularly. You cannot take a one-size-fits-all approach here.

Understanding How to Use Video Content in Social Media Marketing 

Video content can and should play a central role in social media marketing on every platform your business utilizes. However, each platform has its unique use cases.

Facebook

Facebook is the one platform that pretty much all B2B marketing campaigns should utilize. You can use your video content in several ways here. Test out Live Videos to get immediate engagement and replay capabilities, but don’t neglect regular news feed videos. Keep your video content short (two minutes or less is best in most cases, although you can go up to 45 minutes according to Facebook’s rules). With Facebook, strive to create some emotional connection with your audience, and you’ll notice more shares. Also, don’t neglect to include captions, as most videos on FB are watched with the volume off.

Instagram

Instagram now supports Instagram Stories. These are generally short videos that can be used in a very similar way to Snapchat. You can create behind-the-scenes videos, short humorous videos, and more. Note that this is a relatively new feature, so few tried and true “rules” as yet.

Snapchat

Use Snapchat video like you would Instagram – create short videos that highlight your company’s culture, behind-the-scenes content, how-to content, and the like. Again, these should be relatively short (two minutes is pushing the limit).

Twitter

The maximum length for video content on Twitter is just over two minutes, making sense given the platform’s focus on brevity. Focus on creating video content marketing that focuses on news and/or newsworthy aspects you want your audience to know about your product or service. Product announcements, very brief how-to guides, and the like can work well, too.

Pinterest

Interestingly, Pinterest can be used in your video content marketing plan. The platform has a native video player, and users can watch your video from a close-up of the pin. This means that you need to pin the video from the landing page where it’s located and choose the appropriate thumbnail. DIY and how-to content perform best on this network, as do tutorials.

YouTube

Yes, YouTube is considered social media, and it can be used in ways that other platforms cannot. Feel free to get creative here and post longer video content than you would on other sites, as YouTube is specifically geared for this type of content, and the user base expects it.

Ultimately, your social media marketing plan should hinge on using video content. It is the fastest-growing content type and can be used successfully in B2B marketing and B2C marketing. If you’re not harnessing its power, you’re definitely missing out on one of the most valuable tools at your disposal.

how social media supports seo

How Social Media Supports SEO

Humans need stuff. When we want something strongly enough, we do what it takes to get what we want. For an online business, when you reach out and act social, you show your target market you’ve got what they want. Know how social media supports SEO puzzle pieces. Practice its concepts. This knowledge helps you most effectively connect, convince and convert site visitors into customers.

Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings.

Your highly optimized and socialized online content can satisfy the voracious information appetites of your target markets.  SEO formatted content gives answers to buyers when they need it by providing it in the way most liked by them.

Business people like to follow proven-to-work systems and processes. If you want to conserve resources, get maximum performance from your marketing efforts, improve productivity and save time, incorporate social media in your SEO.

 

Check out the infographic accompanying this blog post. Here are 7 steps that show how social media supports your website’s SEO efforts:

Publish creative, inspiring, and informative content.

Look at these stats from the Pew Research Center about visitors who engage in social media. They are your potential customers. Knowing and using this information helps you succeed in your business activities.

Think of your marketing efforts like they are cogs in a wheel. Each marketing cog does something to move potential customers closer to becoming believers in improving their lives, solving their problems, and being happy. A happy prospect converts.

As a business owner who cares about serving the market, you need to educate, inform, and entertain your content. This contributes to moving your marketing wheels. Taking all these ideas into consideration, your fans become invested in your offer when you publish creative, inspiring, and informative content. An invested fan is one with whom you develop a meaningful relationship. Those relationships generate a win-win for you and your customers.

Share content on appropriate platforms. 

As with any movement in life, the movement is based on exciting and interesting principles. Publish creative enough, inspiring, and motivating content, and those who relate to it share it with others. Those important content links give your fans an online tool to attract others to your movement or cause.

But where are the most popular global social networking sites?  Check out this link to see a list showing the most world’s most popular sites.

Remember, publish your content only on the sites where your most likely prospects are already visiting. For example, if you want to reach business people, meet customers, get in touch with vendors, recruit new employees, and/or read the latest business or industry news, go to LinkedIn rather than Pinterest. The audiences at each site are vastly different. Know your audience. This helps you know where to network socially!

Social media is also useful because it encourages external sites to link to your content. The more diverse external links you have, the more authority you’ll gain in Google’s eyes. Of course, the catch to this is that you must have high-quality, authoritative content to begin with. Otherwise, you’ll have nothing to use to attract links.

Social media profile collects followers while site gains traffic.

By offering your business solutions in a particular way, you create a brand or signature to your unique commercial endeavor. In essence, you create a profile of the most likely people interested in your offer(s).

You improve your business’s effectiveness and efficiency by aligning your social media content with your company brand. Becoming a familiar and highly liked fan favorite, your social media profile collects loyal and long-term customers.

To search engines like Google, any indication of a verifiable external source validating your brand or content is grounds for a slight improvement in domain authority. So, if you can get five people to share your Facebook post, that’s great, but if you can get 1,000 people to share it, that’s even better.

Community grows around the brand.

Fed-Ex, Domino’s Pizza, Amazon, and other well-known businesses all grew and continue to grow their commercial community around their unique brand. Yes, it’s true; their fans might research new brands. However, loyal fans always come back to their preferred provider.

Loyal fans of preferred companies like to communicate in specific formats. This is actually a function of the brain. The human brain likes consistency. It’s the way we form habits. Once a habit is established in the brain, it becomes a person’s “normal” way of living. So, by using social media content in your company’s unique way, you easily grow your community around your brand.

Consistent interactions made through social media and authoritative SEO reinforces brand reputation.

When your fans, prospects, and customers identify with and like the way you brand what you do, they actually feel secure visiting you often. They see your content as credible, reliable, and desired. The more people who visit your site, the more Google sees your site as providing quality content. That helps your site rank easier.

Increasing your reputation on social media through increased engagement and high-quality content syndication will lead to increased online brand presence. That increased brand presence will lead to more branded searches on Google, and the more branded searches your brand receives, the higher it’s likely to rank for non-branded keywords.

Search engines index websites higher.

Taking the time to publish quality content pleases Google and your customers. It’s an art, a skill, and a process of knowing how to benefit from writing shared content that interests your target audiences. Consistently and regularly creating and publishing online content in just the right way is the key to ranking higher and being profitable. Being social supports your search engine optimization efforts.

Users find sites organically through search engines.

Just like in the olden days when the telephone company trained phone users to use the phone book, for online business, prospects know to use search engines to find what they want. Making it your policy to use SEO strategies and principles in your online content helps you be where you need to be when potential prospects are online.

Get in front of your right audience. Make it a good business habit to use SEO in your social media. It’s the way to get the visibility you need for a successful business.