Social Media Marketing for Small Business
Every small business needs customers. Without qualified customers, it would be hard for any type of business (big or small) to survive in the long run. What’s the best way to acquire customers? Social media marketing for small business.
- According to a survey conducted by eMarketer, 88% of businesses use social media.
- 96% of the people who talk about your brand online aren’t following you on social media.
- Customers spend 20% to 40% more on products/services by companies who engage with them on social media.
Social Media Marketing for Small Business: What Works
#1: Have a Clear Plan in Place
Every action you take towards building your social media presence and marketing your brand should be carefully planned. It doesn’t matter what kind of business you run or who your target audience is, as long as you have a plan laid out, you will find it easier to overcome any challenges that you come across.
Here’s how you can create a solid social media marketing plan for small business plan.
A) Set The Right Social Media Goals
What do you want to achieve with social media? When using social media marketing for small business, it is important that you set goals and objectives that actually help you grow.
For instance, if you are marketing on Facebook, you should not only focus on getting more likes to your posts and your page but also try to boost the number of leads and sales you’re getting. Try to align your social media goals to your business goals.
When leveraging social media marketing for small business, it is easy to get stuck on vanity metrics rather than improving the bottom line of your business. But do understand that social media will only be beneficial to your small business if you’re ultimately getting more customers using it. Or else it’s simply a waste of your time, money, and energy.
B) Conduct a Proper Social Media Audit
In order to get the most out of social media marketing for small business, it is crucial that you know which of your customers and prospects are already connected to you on the major social media platforms, and how they perceive your brand. It gives you a better idea of your position in the social media arena.
By conducting a proper social media audit, you basically understand your current social media following and also learn which platform is mostly used by your customers so that you can tap into it.
A social media audit also gives you knowledge of the areas that you need to improve on. And a better perspective on how your competitors are building their social media presence. Remember, the more you know about your customers and your competition, the easier it will be for you to win the social media game. Which in turn helps your business survive and grow.
C) Build Up Your Social Media Presence
D) Get Inspired by Other Brands
E) Create a Social Media Calendar
#2: Choose the Right Platform
Do not make the mistake of selecting a social media platform based on a wild estimate or on what others are doing. It is important that you take into consideration your target audience, their preferences, and other demographics before starting to work with a platform.
Platform 1: Facebook
Today, Facebook has given people a new option to search and find what they are looking for.
- Facebook users largely fall into the 25 to 34 age bracket.
- When it comes to genders, 47% of Facebook users are male and 53% of them or female.
- Talking about senior online users, 56% of baby boomers (65+ in age) are found on Facebook.
Platform 2: Instagram
- Gender wise, Instagram has more males than females. About 51% of Instagram users are male and 49% of them are female.
- The US. is a popular market for Instagram as 55% of Its users fall into the age bracket of 18 to 29 years. This means Instagram is being dominated by millennials.
- After the millennials, the users who have the most share on Instagram come in the 30 to 50 years age bracket, making up to 28% of the overall user base.
Platform 3: LinkedIn
- About 56% of LinkedIn users are male and 44% of them are female.
- 25% of regular users on LinkedIn fall into the 18 to 29 age group.
- More than 60% of LinkedIn users come in the 30 to 65 years age bracket.
#3: Work with Buyer Personas
Step 1: Research Your Audience
Step 2: Develop Separate Personas
#4: Don’t Ignore the Power of Promoting Via Social Media
This information was originally posted at https://www.lyfemarketing.com/blog/social-media-marketing-for-small-business/
Having an online presence increases accessibility for your clients or consumers. It’s an effortless way for them to browse prices and hours and compare all these factors with your competition with a simple click. And it’s important that it’s effortless—nothing should take too long to load, and nothing should be difficult to find. Any questions that may need to be answered should be readily available on the site itself, and if they’re not, then you should really be sure that your contact information is displayed in an obvious way.
How visible is your business online? Click here to run a FREE report that will show you what percent of searches your business is potentially showing up in.
An Online Presence Garners a Wider Audience
An online presence also allows the customer to come to you. Even when you’re closed, customers will be able to purchase goods and services online. Basically, they’re doing your work for you, even when you’re not working yourself. There’s no better give and take for a business than that. You’ll be able to reach a wider audience, such as people who are unable to make it to your physical shop for whatever reason, be it disabilities, lack of transportation, or even because they’re in another country.
Enabling your business to reach the widest audience possible will only be beneficial. The best part? When customers like what they see, they’re willing to share the news of your products and services with others. Allowing these secondary customers to see that your site is up-to-date will ensure that you come across as professional. To enhance this, having active social media accounts will allow your products and services to be shared easily between customers, and then you’ll have even more customers coming to your site. Win-Win!
An Online Presence Builds Relationships and Consumer Trust
The beauty of having a site, blog, and social media accounts is that they enable reviews and comments about your products. As an expert in your business, you’ll be able to answer any queries quickly and thoroughly. Any glowing praise that is publicly available will build your online presence and show even brand-new customers that you’re a reputable business.
Even where there are less-than-kind reviews or comments, you can reach out to unhappy customers and resolve the issue so that your good name stays intact. It’s better to know about an unhappy client so you can make amends and carry your name forward, rather than having an angry customer sharing their distaste for your business without you even knowing they were unhappy in the first place. Being able to right wrongs only helps to build customer loyalty. If you’re not forgiven, at least other clients and customers can see that you tried and that you’re willing to do everything in your power to keep customers happy.
An Online Presence Enables Effortless Marketing
Selling your products and services becomes an effortless process thanks to your online presence. Consumers will be able to browse your products and ensure that they’re happy with their choice without feeling pressured by sales associates. And, as we said, you don’t have to be there for this entire process to take place. Even at night, customers will be buying.
Not only is the process no longer limited, but it’s also never-ending (in a good way!). Marketing yourself online can cost as much or as little as you decide. You don’t have to mail out coupons or flyers; you can simply share them with the click of a button. You can advertise your products and services for free across your social media sites and on your blog. And, if you focus on improving your SEO, then the search engines will work in your favor.
An Online Presence Shows You What Works—And What Doesn’t
Finally, an online presence allows you to see the effects of all these efforts. Understanding and tracking the metrics of your site and social media accounts is quite simple. You’ll be able to see numerical proof of what works and what doesn’t. If you share a new blog post and see a huge spike in visits, then you’ll know you’ve hit on some content that your audience likes to see. Being able to see the results of your efforts will allow you to make improvements in every aspect of your business and let you experience the real ROI of social media marketing.
Building an online presence isn’t just beneficial to growing a small business—it’s absolutely essential. By creating a blog, maintaining your site, and becoming active in social media, you’ll be more accessible to a wider audience. You’ll also build consumer trust and be able to market effortlessly. Best of all, you’ll always be able to make improvements in all these areas.
This post originally appeared on allbusiness.com
Do you start and end every single day by scrolling through your Facebook newsfeed and seeing what your friends are up to?
If your answer is YES – It turns out you are not alone––statistically, most people probably do the same thing. Almost half of Facebook users “like” content posted by their friends at least once a day. But what makes us click that thumbs up?
- Liking something is a quick way to give someone a nod. When you give someone a “like,” you’re letting them know you agree with them.
- Liking content allows us to affirm ourselves. Did you know that you can look at someone’s likes and learn everything from their ethnicity to sexual orientation?
Additionally, liking lets us show empathy and get likes in return. This infographic also examines sharing, which is often done to let our friends see things we find interesting, important or funny, and commenting, which gives us a way to express our opinions.
The problem is it’s harder to get those likes, comments, and shares when your posts aren’t being seen by a large portion of your audience. It’s kind of a catch-22. You need engagement to show up in your fans’ News Feed, but you need to show up in their News Feed to get the engagement.
Would you like to get more likes, comments and most importantly SHARES on your business Facebook page?
Lucé Media can help you do that. Send us a note here for a free discussion of how your social media efforts are performing.
When people think of Facebook as a company, they mostly think of it synonymously with Facebook the social network. However, Facebook Inc. is much more than that, as this chart nicely illustrates. With WhatsApp, Instagram and of course the namesake Facebook and Messenger, the company owns four of the world’s largest social media / messaging services. Facebook alone reaches more than 2 billion people per month and both WhatsApp and Messenger also passed the billion-user milestone recently. Tencent, the Chinese company behind WeChat and Qzone might also boast a billion users in total, but still doesn’t come close to Facebook’s global footprint.
What all of the services mentioned below have in common, is their immense attractiveness to advertisers. Not only do they all boast hundreds of millions of users, but they also have the ability to target specific groups based on likes, dislikes and past behavior. That is why social media advertising has grown immensely over the past few years. In the U.S. alone, social media ad revenue is expected to reach $17.8 billion this year, with more growth to come in 2018 and beyond. For more information on social media advertising and digital marketing, contact us here at Lucé Media.
Facebook now has more than 2 billion monthly active users.
It is hard to fathom what this number means, but let’s put it this way: what started in a Harvard dorm room in 2004 is now used by more than 1 in 4 people on planet earth. Considering that the company behind it all also owns Instagram and WhatsApp, two other immensely popular social media/messaging platforms, it is no surprise that Facebook is now one of the most valuable companies in the world. So take a look at the incredible, rapid growth of Facebook.
Here is something that is going to help your career….guaranteed! We all know the realities of today mean that journalists of all types must embrace social media. Facebook, Twitter, Instagram and other social platforms continue to dramatically change news gathering and sharing. Journalists today are required to have a strong Social Media presence to promote their content to audiences everywhere. In fact, how you perform in Social Media may be a key ingredient of your employment agreement, your ability to get promoted or even make more money.
So how do you succeed in this rapidly changing social media environment? How do you stay connected, engaged and become an effective multi-platform journalist?
Lucé Media announces the creation of a Social Media coaching and training program providing you Social Media intelligence for your own personal brand. This is an ongoing, annual partnership designed to help you become more effective in social media by being more efficient. Our mission is to educate, empower and build your capability as a multi-platform journalist so you can be an even greater success in your career. I don’t know if you’ve thought much about it – but all that work you put into Social Media should have a positive and rewarding impact on what you do every day as a journalist and a long-term positive impact on your career. For instance, it might prepare you for the next big job, or get you promoted even faster or even make more money. Our goal is to help fast-track your career and Social Media efforts by providing you with the tools, techniques, and a clear, easy to understand personal action plan for Social Media success.
The Lucé Media Coaching and Training program includes a customized social media strategy for individual journalists, online reputation management, tactics on becoming an influencer, content strategies, personal customized social media analytics, and more. The partnership will help you establish a dynamic presence on the key social platforms: Facebook, Instagram, Twitter, YouTube, LinkedIn, etc. How do you do this? Simple. We start with a timeline that suits you to give you feedback on your current efforts, show you how you are currently performing in social media compared to other journalists in your shop AND at your competitors.
- A personalized program designed specifically for you. Monthly calls via Skype or Phone to talk about your personal growth in social media. Given the hundreds of emails you receive – together we will set up the best form of communication so you get help when you need it.
- Quarterly, in-depth strategy calls to gauge your growth and influence and create the next set of goals to move you forward.
- Tracking your progress – you are provided with a customized monthly report highlighting the growth you have shown over the previous month.
- The coaching and training program provides you with a deep understanding of the latest social media tools, tricks, and techniques making you a better anchor, reporter, or writer.
- Your own personal “Content Farm”. A text message sent out when you need it (early afternoon, mid-morning, you decide) with 2-3 ready to go posts that will generate engagement on your social platforms. Simply cut and paste and you will significantly increase your efforts in social.
- You also get a bi-monthly newsletter featuring the latest developments in social for the news business. It will show you examples of highly engaging news posts, sharing practical advice for managing your own social accounts, and a social media superstar of the week.
- An open phone line to me when you need motivation, feedback, ideas or just a little push.
- Special video interviews with the news industry’s social media experts and influencers.
- Your subscription includes access to dozens of “How To” videos on each social platform.
Mark Toney brings his 25-years as a successful veteran of news management to you. He has an accomplished track record of building winning stations in the top markets in the country. For the past decade, he has helped dozens of local news outlets become successful on a variety of platforms. He’s an author, public speaker; digital entrepreneur, national presenter and thought leader. Mark has created and launched six digital and social media companies in the past 15 years. Two of his current ventures deal specifically with social media metrics and content. He has provided digital counsel and successful social strategies for clients such as ABC Owned Stations, NBC Owned Stations, Scripps, Raycom, NBC Sports, Comcast Sports, Fortune 500 companies as well as digital startup companies.
Mark’s reputation is that of a no-nonsense, easy to understand, straight shooter with a common-sense approach that gets results. Known as a cutting edge innovator, Mark brings his front line experience and forward thinking that will help your social media efforts and career grow. He is the author of the book The Amazing Guide to Social Media Metrics and How to Be More Engaging. Mark provides you a strong understanding of the social media space as well as help you create an individual action plan to make you a successful journalist. He has access to thousands of successful posts by journalists around the country to share with his clients.
To get a FREE initial analysis including real-time metrics on your own Social Media performance – click here.
For more information on the Social Media Training and Coaching program for Journalists – send an email to Information@LuceMedia.net
So here are some new numbers for those of you keeping track on Social Media. Approximately 2 billion internet users are using social networks and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction.
The most popular social networks usually display a high number of user accounts or strong user engagement. For example, market leader Facebook was the first social network to surpass 1 billion monthly active users, whereas recent newcomer Pinterest was the fastest independently launched site to reach 10 million unique monthly visitors. The majority of social networks with more than 100 million users originated in the United States, but European services like VK or Chinese social networks Qzone and Renren have also garnered mainstream appeal in their areas due to local context and content.
Social network usage by consumers is highly diverse: platforms such as Facebook or Google+ are highly focused on exchanges between friends and family and are constantly pushing interaction through features like photo or status sharing and social games. Other social networks like Tumblr or Twitter are all about rapid communication and are aptly termed microblogs. Some social networks focus on community; others highlight and display user-generated content.
Due to a constant presence in the lives of their users, social networks have a decidedly strong social impact. The blurring between offline and virtual life as well as the concept of digital identity and online social interactions are some of the aspects that have emerged in recent discussions.
If you need help growing your business on various social media platforms, drop us a note here at Luce’ Media and we’ll get right back to you.
I hear the debate all the time when looking at social metrics. I’m referring to the Twitter debate. Is Twitter still a good social platform for business? Should we consider Twitter to be a marketing tool or is it just for people who have a lot of time on their hands and have a need to jibber-jabber all day long? Think of Twitter as a means to get instant public messages out to your audience, whether it is an audience of friends, colleagues or potential customers.
Twitter is becoming an increasingly important platform for online communication and, yes, conversation. And where there is a conversation – there is opportunity and money. The latest research shows 61% of customers’ purchasing habits are decided by those companies that deliver custom content. Content and engagement are critical components of a successful Twitter strategy. But how and what you measure on Twitter with regard to social metrics will point you in the right direction for executing a successful strategy.
Every social media platform has its lexicon when it comes to naming features and taking action, and Twitter is no different. You can run month’s worth of reports, but they won’t mean a thing if you don’t have set goals and are trying to measure something you don’t understand.
To help you better navigate your Twitter metrics, here are some of the standard, most basic social metrics you should know about the platform.
- Direct Messages (DM): These are private messages sent from one Twitter user to another. They can be used for one-on-one conversations or between a group of users. Twitter’s 140-character limit no longer applies to DMs.
- Likes: This is used to represent a stand-out Tweet. The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Likes replaced Favorites in 2015, and use a heart instead of a star icon. According to a Twitter product manager, this change was due mostly to the versatility of the heart and meant to be a change towards something more universal that can be understood easily by new users.
- Followers: The number of people that currently subscribed to your updates.
- Mentions: Refers to a Tweet in which your @username is included.
- Replies: A response to a Tweet that begins with your @username.
- Retweets (RT): Occurs when a user shares an existing Tweet published by you (or another Twitter account) with their followers.
Get to Know Your Twitter Activity Dashboard
Twitter Ads). The data displayed on your dashboard can help you optimize the effectiveness of your Tweets and inform you on what types of content you are creating for both paid and organic Tweets.
This activity dashboard will offer you some potentially valuable information. Here, you’ll see how people engage with your Tweets in real time, and get a detailed view of the number of retweets, replies, likes, prompted follows, and clicks each of your Tweets receives. You can also get detailed insights into who’s your audience.
Your dashboard is separated into three main areas: Tweets, Audiences, and Events. These are the key metrics you will find here:
- Home Tab-Your Home screen provides a monthly at-a-glance summary of your Twitter highlights. This includes your:
- Top Tweet
- Top mention
- Top follower
- Top Media Tweets
- Tweets published: The number of Tweets you posted during a given period.
- Tweet Impressions: The number of people who saw your Tweet in their timeline or search results
- Profile Visits: The number of times your profile is visited as a result of a Tweet.
- Mentions: The tweets that mention your @username and received the highest number of any reactions or impressions. This does not have not have to be posted by the user; the user only needs to be tagged or mentioned.
- New Followers: The number of people who weren’t previously subscribed to your Tweets and now are. If you lost followers, this would be a negative number.
- Tweets linking to you: The number of Tweets that a user’s Twitter Card(s) give a summary of a website or video through an image that is tweeted by the user or others.
Under the tab labeled Tweets – these are the most important metrics to track:
- Engagement: This is a user’s interaction with your Tweets. It includes mentions, replies, Retweets, likes, line clicks, and new followers.
- Tweet Impressions: This directly relates to the numbers of followers, mentions, and retweets that a user receives. How many streams a tweet is added to.
- Engagement Rate: The number of engagements or clicks on the tweet including likes, retweets, and follows divided by impressions.
We should point out that this “Tweet” tab focuses solely on Tweets that you’ve created (including replies you’ve sent), and doesn’t include any Tweets that mention you.
Audiences Insights Tab
The more information you have about your audience, the more compelling content you can create. The Audience Insights tab helps you discover valuable information about your followers and the people who’ve engaged with your Tweets. Here you’ll have access to data about:
- Demographics: Such as gender, language, origin, gender, income, marital status, education and more.
- Interests: A real-time interest graph displays what percentage of your audience are interested in specific topics, ranging from technology and entertainment to business and tech news
- Lifestyle: Identifies the occupation, TV viewing preferences and political affiliation of your audience.
- Purchasing behavior: Breaks down your audience’s buying style and the types of consumer goods they favor.
- Mobile footprint: Informs you about which wireless carrier and device your audience is using.
Twitter Metrics Reports to Run
- The Profiles Report
Your Twitter Profiles report will help you see how your audience is interacting with your content. From this report, you can build an engagement strategy that’s relevant to customers and drives performance.
- The Twitter Comparison Report
The Twitter Comparison report is a way to gain insight on how your Twitter strategy stacks up to that of your competitors. Through this report, you receive a breakdown of your engagement, influence, follower growth, and mentions—and then compare that to one of your competitors to see where your strategy can be improved.
- The Twitter Listening Report
One of the newest features, the Twitter Listening report, lets you track current and historical keyword usage data across Twitter. It calculates aggregate Tweet counts for any keyword or phrase on Twitter across any time period.
With the Twitter Listening report, you can better understand the effectiveness of your Twitter campaigns and uncover trends in the usage of brand keywords and hashtags.
Put Your Best Foot Forward
Content is a huge piece of your social media marketing strategy. Creating powerful content that delivers results requires actionable data. When paid attention to, your Twitter metrics can have a significant impact on what you get out of the social network.
While there’s no right or wrong way to track your performance on Twitter, using these basic tools can help your efforts on Twitter become more productive with your reporting and social metrics.
But are These Metrics Enough to Grow Your Business?
Over 500 million messages are posted every day on Twitter. How many mentions your business? What about your company? This might be a good time to find out. The metrics described above are the most basic metrics offered by Twitter. But in a world where deep data can make or break many marketing campaigns – new metrics and new methods of measurement have proven very successful. At Lucé Media we offer a product called ShareRocket that provides a very deep dive into social media metrics of all types.
Our social media metrics tools will allow you to manage your entire social footprint with the social metrics that matter. Our SHARE and SEI® metrics are simple to understand, yet powerful social metrics that change the culture and improve the performance of your entire organization. Robust metrics guaranteed to move your business forward.
We have created the industry’s best real-time metrics to manage every level of your brand’s social presence. Look at your performance on Facebook, Twitter, and Instagram at a glance. Dive deep into our dashboards and reports for actionable insights.
Lucé Media customers see dramatic growth over their competitors that use standard analytics tools like those we have described in this article. Grow your Engagement and expand your revenue opportunities. Clients using Share Rocket see up to 150% more engagement than using standard analytics tools.
Social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years. This share was only 5.6 percent in 2009. What is striking, however, is that only 3.4 percent of marketing leaders report that social media contributes very highly to firm performance; 40 percent report a below average contribution (see insert).
These are among the latest findings from The CMO Survey. Conducted biannually since August 2008, the latest edition received responses from 289 top marketing executives.
What explains the disconnect between social media spending and marketing impact?
- Social media is often going solo: When asked to rate how effectively social media is linked to their firms’ marketing strategies on a 1-7 scale where 1=not at all integrated and 7=very integrated, marketing leaders report an average score of 4.2. Although higher than 3.8 from 4 years ago, this number is still too low to get the best returns on social media investments.
- Customer social media information is not integrated with other customer information: Companies are not integrating customer information from purchasing, social media, and other communication channels. On a 1-7 scale where 1=not at all effectively and 7=very effectively, the average customer integration rating across these three sources is 3.4, which is a poor showing and lower than last year. This means companies do not yet have the critical 360 that could help them increase customer acquisition and retention.
- Proving social media’s impact is elusive: This has remained a challenge for marketers, and new results indicate that they have yet to get a handle on it. Only 11.5 percent of marketing leaders report they have proven the impact of social media quantitatively. Another 40.6 percent report having a good qualitative sense, but not a quantitative assessment. 47.9 percent report have not been able to show any impact yet.
- Partners may not be fully utilized: As companies build a presence in social media, they often seek outside agencies to help. In fact, marketing leaders report that 20 percent of their social media activities are performed by outside agencies. One challenge is that old “not invented here” syndrome—where companies fail to accept new ideas developed outside their borders—could be keeping this external expertise from making its best contributions.
- Cross-functional marketing leadership is needed: Marketers lead social media activities in 83.9 percent of companies—a percent that has climbed from 71 percent in 2011. Marketing leaders managing social media need effective cross-functional skills in information technology and traditional marketing to make social media effective.
- Lack of social media goals: Many companies do not have clear objectives for their social media activities. Without objectives, what should be measured? The best social media activities have a clear objective and measure performance against it. For example, in the recent survey, 15.6 percent of companies reported they will invest in social media to develop new products. Given this, what process and outcome metrics make the most sense to assess impact in this area?
- Social media expertise is not embedded in marketing teams: Social media experts should be closely linked to the brand and customer teams they support. This involvement pays off because social media experts are tuned into the latest platforms and know which approaches generate interest from current and potential customers, fans, and enthusiasts. As a result, these experts can guide brand and customer teams to think differently.
- Failure to drive toward the financial performance connection: Results from prior surveys indicate that companies are using more intermediate performance indicators such as buzz. This is a good choice to show social media’s initial contribution. However, lifts must ultimately be understood in terms of customer outcomes, such as acquisition or retention rates. Doing so may require companies to perform more thorough experiments with their use of social media.
What happens when a potential buyer goes to Google to conduct a search on a product you sell? Does your business show up on the first page of results? How about the second page?
Digital Presence Management has many moving parts. There are many building blocks that can be arranged to provide services to a specific business. To have best in class local presence management strategies, a business must understand what makes up Digital Presence Management (DPM). Here are just three areas you should know:
- Local Presence. All of the information surrounding a business’s actual physical location, such as where to find it on a map, business hours and its name, address and phone.
- Online Presence. All of the information, processes, and marketing for a business that is presented online. Consumers usually conduct a Google search to find this information, which includes the website, any social media pages, blogs, online reviews from multiple sites, any search engine optimization (SEO) done, and pay-per-click (PPC) advertising just to name a few.
- Local Presence Management. This refers to the seamless merging and control of local and online presence components to positively affect and cultivate a brand’s or business’s presence across the Internet.
Two years ago Google announced that mobile search had surpassed Desktop search. Fast forward to today and more consumers are making more purchases from an iPhone or Samsung than any other device. But have brick and mortar companies taken the time to keep up with the technological opportunities that will drive foot traffic in your business. For instance, is your website optimized for mobile users?
Similarly, with changes to Google’s algorithms the need to have consistent data about your company or business across parts of the Internet will insure you rank much higher when that Google search is conducted. Having consistent data such as: address, phone, and business hours; makes it easier for search engines and consumers to find the business. Today, submitting your information just to Google or Bing or Yelp will not guarantee you the highest ranking in searches possible.
Consistently staying active on at least the major social media channels – Facebook, Twitter and Instagram – will also contribute to a higher ranking in online searches. In short, having engaging social media posts will alert consumers to your business which in turn will send more foot traffic to your locations.
Finally, shoppers want to be able to easily find a business on their mobile device in order to get to your location quickly. It is imperative if you are a brick-and-mortar location to correctly appear on Google and Apple maps. To accomplish that, you need to make sure you show up in the dozens of syndicated listings used by mapping companies to correctly locate you.
What’s The Solution for Digital Presence Management?
At Lucé Media – we get it. Managing all of this information is hard, time consuming and probably not in your wheelhouse. But it is in ours. Click here to get a FREE report on everything you should know about Digital Presence Management. Lucé Media will offer you low cost solutions to enhancing your Digital Presence. We can provide easy to understand methods of posting to social media that gets results and can consistently monitor your Digital Presence to make sure it remains optimized at all times. Click here, scroll to the bottom and plug in your companies name and see if your Digital Presence is optimized. If not, let’s talk!