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Seven significant reasons to hire a website design and development company in Plano, TX

Seven Significant Reasons to Hire a Website Design and Development Company in Plano, TX

What’s the most effective step you can take towards the success of your business? Well, having a professional website for your business is indeed a key. Today, when websites have become common, it takes serious efforts to create a website that stands out. There are many drag-and-drop website creation tools online. But, nothing can match the quality of a site made by an experienced website designer. That’s why; you might want to consider hiring a website development company in Plano TX.

The following are the seven significant reasons you should hire a professional web development company.

1 – Gives you a high-quality website 

A professional web development company provided you with a high-quality website. Yes, there are many website design tools out there. But they can’t help you build a reliable and unique website. A website has several elements like images, headers, plug-ins, and codes, etc. An experienced web designer has the necessary skills, and he can create a stellar website for your business. Remember that website design includes both how it looks and how it works. And a professional design fulfills both the aspects.

2 – Saves your valuable time 

As a business owner, there must be countless things you need to monitor and manage each day. Creating a professional website will require you to learn to code. You will need to spend extra hours and effort to build a website. And it may not be as much reliable. Every second you work on website designing could get used to working on other valuable aspects of your business. By hiring a professional web designer, you can get an excellent website quickly, which is more value for money.

3 – Creates a positive first impression 

When your potential customer visits your website, they instantly form an opinion about your website. Whether the customers want to stay or leave your website relies majorly on your website’s design. You should know that people make snappy judgments when it comes to websites. So you might offer the best product or service, but if your website is lousy, then the user might leave the site in seconds. But, professional web designers create an impressive website that engages the visitors.

4 – You get a responsive web design 

More than half of the people online use mobile phones to access the internet. It means a majority of your potential customers are likely to visit your website from mobile devices. If you plan to get a different site for each device like computers, smartphones, etc., you will spend a lot. Instead, you should hire a web development company as they will get you a responsive website. It means your website will run smoothly across all devices, be it tablets, mobile phones, PCs, or laptops.

5 – Search engine optimized website 

Seven significant reasons to hire a website design and development company in Plano, TXYou might have the best products or services on your website. But if your website doesn’t appear in search results, you will have no sales. That’s why it’s essential to optimize your website for search engines. When you hire a professional web designer, they will ensure that your site shows in search results. A professional web designing company will optimize all the pages on your website to improve its online visibility.

6 – Competitive advantage 

When you hire a professional web designer versus DIY your website, you earn a significant competitive advantage. Many small business owners tend to DIY their site to save money. But the lack of experience in website designing delivers an inferior website. When you have a professionally created website, it will rank on top for the related user queries. It can help you stay ahead of all your competitors.

 7 – Faster loading website 

As much as the appearance of your website matters, the speed of your website is critical too. If your website takes too long to load, users are likely to close the tab and visit the competitor’s website. A professional web designer uses integrated features and plug-ins to provide maximum speed and security to your site. Such a site can help you get more traffic than ever.

To finish off

Those were the seven significant reasons to hire professionals for your website design in Plano TX. It saves you valuable time and provides you with a flawless website. Most of all, web developers optimize your website for search engines. By hiring a web development company, you can get a high-quality website that drives excellent results.

Improving SEO With A Website Development Company in McKinney, TX

Improving SEO With A Website Development Company in McKinney, TX

As a business owner in McKinney, TX, you know the importance of Search Engine Optimization. And when it comes to your company website, you understand it’s the SEO that will keep your ranking high when customers search for your products or services.

But there’s so much advice out there about how to improve your SEO and tips for ranking higher; it can be hard to know what’s best for your business. Today, we’ll cut through the clutter and tell you exactly what you can do to improve your SEO. And it all revolves around partnering with a website development company in McKinney, TX, that understands best what your goals and needs are.

Forget Algorithms, Focus on Search Intent

Instead of trying to guess the magic wand formula to rank first with Google, focus your SEO efforts on search intent. Experts predict the ability of a company to answer to the four most common reasons for a search, commercial, navigational, transactional, and informational, will improve its SEO naturally. You can design your website to solve customer problems and answer their questions, solidifying your authority in the McKinney, TX, market.

Customer Analytics for Lifetime Value & Retention

What are your website analytics telling you about your customers? If you’re not seeing the results, in SEO ranking or click-throughs and conversions, you might consider revamping your site. Websites today that have been developed to increase the lifetime value of a visitor and focus on customer retention are proving to have better SEO results. Look at your current data and metrics. If your website isn’t offering a path for users to stay and buy again, web development enhancements might be in order.

Tracking Brand SERPs

As part of your digital marketing evaluation for the new year, take a look at your McKinney, TX, brand’s ability to track well with SERPs. The industry is predicting SERPs and knowledge panels will be the norm for most businesses. It’s about creating a website presence that allows Google to know precisely what you offer, who you are, the audience you service. There are web development enhancements that can improve your brand’s position.

Website Pulse & User Experience

Improving SEO With A Website Development Company in McKinney, TXYour McKinney, TX, business needs a website that engages and entices new customers. It should not be a basic listing of contact information or stagnant presence on the internet. Conduct a pulse check on your website, maybe with Google’s Core Web Vitals or other analytics. Page experience metrics matter and will tell you who finds your site, what they look at most, and how long they spend time there. Your SEO strategy will see vast improvement if your website offers an engaging user experience that naturally walks customers through the buyer’s journey. There are countless fixes out there to help with UX design. But only a web development partner in McKinney, TX, can best understand the unique challenges your company website might have.

Mobile Still Matters, Especially in Web & SEO

If your website isn’t mobile-friendly, you might as well not be on the internet at all. What used to be a marketing best practice is now a deal-breaking norm. All SEO is rooted in mobile SEO, considering most people use their mobile devices to search, find, and buy things. If you’re not sure about the mobile-friendliness of your site, try to pull it up on your smartphone. If the site doesn’t square up with your screen and requires you to pivot around to find links and menu bars, you’re not mobile-friendly. If this is the case, you definitely should consider a web development rework.

There are so many nuggets of advice out there about what your website should look like and how to improve SEO. And some businesses feel pressured to master every digital marketing touchpoint. But what really matters, especially in 2021, is website user experience and search engine optimization. To take a professional look at your site and analytics, contact us! We are experts in web development here in McKinney, TX, and are uniquely positioned to understand your specific digital challenges.

What is the Importance of Website Development Company in Frisco TX for Your Business?

What is the Importance of Website Development Company in Frisco TX for Your Business?

In today’s time, a company cannot grow without making a presence in an online platform. An online presence facilitates a more significant conversion rate while reaching a vast market range at a minimal cost. Studies show, companies that have professional and attractive websites have grown immensely over the years. Business owners believe that investing in website development companies have helped them expand their sales and growth.

Builds the first impression 

It would be wrong in the 21st century if you do not have a website for your company. Also, having a website is not the ultimate goal as you need to update them to ensure that it’s working effectively, continuously. Around 50% of users will never avail of your service if your company does not have an attractive website. Hiring an website development company will prove beneficial in a lot of ways. They would first create a profile or open a website for your business, and continuously update it. A wrong impression can lead to a loss, and a suitable web development company will ensure that it does not happen.

Effective communication with your clients

When it comes to expanding your business and generating leads, interaction with your clients is essential. Create a website that can help you to communicate with your viewers and ask their valuable reviews. Therefore, it makes them feel that the company is more responsible and they should avail of their service. Along with that, if you incorporate the feedback that they have offered while updating a product, it leaves a good impression on the client. It states to what extent you are concerned for your clients.

Enhances connectivity 

A website will have a better chance of reaching more clients. Still, to achieve the target, you need to continuously upgrade your site with useful content, attractive website design, easy navigation, etc. Planning to incorporate all such aspects will help the users to opt for your business. Moreover, it also enhances the website’s traffic and the site’s exposure. But ensure that you hire the best website development company, that is efficient enough to handle everything on your behalf.

A website – More reliable firm 

A website shows how responsible and professional you are towards your company. The way you represent your website will play an integral role in attracting more leads. That’s why; it of utmost importance that your website is handled by a professional. On the company’s website, you can add the skills, credentials, details of various products and services, etc. Whenever a visitor is browsing your site, they would look for all such aspects. Once they get all the essential information, it would be easy to gain the visitors’ confidence and trust. Also, they would be interested in availing of their product, which is the most crucial aspect.

Value and price 

The main objective of a company should never be only to design a website and then leave it like that. You need to do all the necessary things to keep it alive in the competitive world. For example, if you buy an expensive car and keep it in the garage, it would stop working after a specific time, isn’t it? The same theory is applicable here, as when you are creating a website, you also need to handle them. You need to frequently update them and retain your old clients while attracting new leads. The best way to do this is to hire a web design expert and hand over the entire thing.

In the end!

A professional website will not only get leads but also promote the business round the clock. But for that, ensure that you are hiring the best designing company that has the essential qualification to offer the best results. Investing in a website will help drive your audience to learn more about your company and its services. The best company will also have skilled experts, and they know the importance of a website. Therefore, they can help your company to grow while increasing profits for your business.

5 SEO Steps for 2019

The 5 SEO Recommendations That Matter in 2019

Picture of the letters SEO standing for search engine optimization in McKinney

One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again.  One of the most important elements about SEO is it helps you rank better on search engines.

Here are the five SEO recommendations that we’ve consistently seen make a positive impact in SEO’s ever-changing world.

1. Structured data matters

The short explanation of why structured data is helpful is that it tells crawlers (search engine bots) what there is within your page. If you are not familiar with this you can follow this helpful Structured Data guide to get you quickly up and running.

Structured data makes it faster and easier for crawlers from Google and other search engines to understand the information within each website page, making it a powerful (but often misused) tool. If applied correctly, it will make quite a positive impact on your pages.

2. Page freshness

Your page’s freshness is determined by multiple factors, but something as simple as having a date on a page is one of the easiest ways to indicate to Google how fresh your page is. This applies to blogs and news, but it’s also relevant for product pages related to dates, such as event sites.

If you think about page freshness from a user perspective, it’s easier to understand why it matters so much. When you obtain search results that have an old date, such as articles, depending on the subject, you might consider them less relevant than if they had a recent date. Search engines know this too and have the ability to differentiate between fresh and old content whether it has a date or not.

Another relatively easy task is to go through webpages and blog posts and make sure there are not OLD date references. Having done this for several clients we found after the update, we observed improved ranking on SERP (search engine results) results, which doubled impressions and CTR.

Page freshness matters for any industry, and while dates are helpful, your content freshness should always reflect and target what users are searching. Here are a few other things to consider if you think you may need to refresh your pages:

  • How often have you conducted keyword research in the last 18 months and updated your page’s content based on keywords results?
  • Are you featured on SERP results with dates and if so how old are these dates?
  • Luce Media’s Google Certified team can do this for you.

3. Internal linking (still matters)

The right balance of internal linking is never a straightforward answer. However, not having too many links on one page can make a positive impact.

For example, linking to all categories from your homepage could be the best user experience or the fastest way for crawlers to discover your pages but it will also impact the amount of equity the page is sending to all the pages it links to.

Balancing internal linking is definitely an important ranking factor because it will dictate how users and search engines discover your pages.

4. Title tags

Changing your title tags and finding out if they made a positive impact can be quite difficult to prove. We’ve tested this many times for clients in different industries, and changing a title has always changed (positively or negatively) the amount of sessions pages were getting.

How you change your title will depend on your page type, so there is no absolute rule on what to change a title to. Here are some ideas:

Include the year in the title, which also signals freshness. 

Here is an example I made up:

Original title: “Book a Trip to Hawaii Now | [brand name]”

Changed title: “Hawaii Trips 2019/2010 | Book Now | [brand name]”

Include the lowest product price of the page, for example:

Original title: “Cheap Flights to Hawaii – [brand name]”

Changed title: “Cheap Flight to Hawaii from $400 – [brand name]”

We also tested these following changes, which had a negative result in terms of the number of sessions:

  • Adding the number of products for sale on the page to the title tag
  • Adding emojis to the title tag

What you change your title to will depend on many factors, so a year or price might not help in your case. However, if some of your category pages have seasonal products or your industry competes heavily on prices, adding the year — or date, if applicable — or a price in the title could be quite beneficial.

5. Obtain backlinks

One thing that consistently helped our clients to obtain external links is creative pages — not shocking. These are usually interesting articles or campaigns related to the business, not commercial pages (pages that are just trying to sell something), and they end up obtaining quite a lot of coverage from different sources and, subsequently, external links.

Building successful creative pages are not easy and won’t guarantee that an increase in any specific amount of backlinks, but it’s one of the safest ways to obtain organic backlinks. The process can also be quite expensive for big pieces but we’ve also experienced a positive impact with more lightweight pieces on a smaller budget.

If your budget is on the modest side, you can still create a great piece. Here are a few tips to achieve that:

  • Think about the data you have collected and what insights it might have for users who do not have access to it: can you spot trends and patterns that could be interesting for a wider audience?
  • Surveys: you can certainly reach an audience to ask questions on a topic you want to create a piece of content for. If you can’t reach an audience for free, you can do this cheaply through paid surveys and collect your data this way.
  • Hire freelancers: there is a lot of great talent you can scout on sites like Upwork to help you create a visually enticing piece
  • Know your primary campaign goal
  • Do not expect short term — focus on the long term strategy
  • Measure results with multiple tools

Wrapping it up

If you’ve you been able to measure an impactful SEO change that consistently helped your clients, please share your experience in a comment below.

This was posted originally at: https://moz.com/blog/5-seo-recommendations