Amplify your brand message with targeted social media marketing
More and more consumers want to connect with a brand on social media. Platforms like Facebook, Twitter, and Instagram are a part of the daily lives of millions. With such a comprehensive scope, it is no mystery why having a presence of social media is critical for businesses.
Effective social media marketing can help you increase brand awareness, get customer insights, generate leads and sales, and improve the experience of your customers.
Lucé Media offers industry-specific social media marketing services that help you grow your brand, acquire more customers, and increase your overall business performance.
Benefits of Social Media Marketing with Lucé Media
A strong presence on social media makes it easier for you to connect with your existing and potential customers. With a copious amount of people using social media, your business can get enough traction and exposure to new audiences and tell your brand’s story.
Social media gives you an unparalleled opportunity to engage with your customers. These interactions, if executed properly, can help you build trust and make people trust your brand more quickly.
Increased website traffic
Social media acts as a free outlet for attracting inbound traffic to your website. Every social media handle you have is a direct path to your site, and these visits can result in more leads and conversions.
Social media platforms provide powerful tools to get in-depth insights about your target customers. By engaging with your followers, you can learn about who they are, what they are looking for, and what you need to do to engage and convert them more effectively.
Even if you do not sell anything online, your customers want you to be on social media. It gives them a way to connect with your brand, share their feedback and suggestions, and stay updated with what you have in store for them. Having a social media presence allows you to collect and respond to the queries of your customers, which can increasingly improve their experience.
Leads and sales
Social media can be highly effective in generating leads and facilitating them through the buying cycle. By combining organic and paid tactics, you can expand your reach and attract more leads. Your sales team can then use those leads and convert them into sales.
People nowadays switch quickly between channels. At one moment, they are on Facebook, then on email, Twitter, then on email again, and so on. You can integrate social media without primary marketing initiatives to make sure your customers can see you no matter where they are.
Lucé Media Social Media Marketing Services
At Lucé Media, we make social media marketing simple and effective for your business.
We start by performing a comprehensive competitor analysis for your company. We identify your competitors who are outperforming you, along with analyzing their strategy, strengths, and weaknesses, to create an effective social plan for your brand.
Organic Social Campaigns
At Lucé Media, we research and analyze the content that has high engagement with your audience. Then, we create and post regular content, along with monitoring engagement and interaction.
Paid Social Ads
In addition to organic campaigns, we also create compelling and targeted social media advertisements to reach your ideal customers. We deploy robust testing and optimization measures to ensure you receive the best ROI on your paid social campaigns.
Tracking and Optimization
We track your organic and paid campaigns for factors like reach, engagement, CTR, leads, and sales to identify the bottlenecks and make necessary optimizations to make your social strategy more effective.
Social Reputation Management
At Lucé Media, we monitor social media reviews, feedback and sentiment, engagement from campaigns, brand mentions, and talks across platforms to manage and monitor your social reputation.
We install social widgets and social share buttons on your website to provide your website visitors with direct access to your social media profiles. We also update your social profiles with your website URL, thereby creating a two-way interaction ecosystem for your business.