If you are wondering why SEO is still essential, 93 percent of online experiences begin with a search engine. SEO is short for Search Engine Optimization. Since SEO is getting more and more competitive, some local brands are shifting to social media for their marketing and promotional activities. However, search engines drive 10 times more traffic to shopping sites than organic social media posts, making SEO a critical lead generating tool for small businesses.
If done right, search engine optimization can drive a conversion rate of up to 14.6%, compared to a 3.75% average conversion rate of PPC campaigns. But with 75% of users not scrolling past the first page of results on a Google search, it is essential to implement a strong and result-oriented SEO strategy that ensures your brand appears on the first page of search results.
Lucé Media is a provider of data-driven SEO services to brands and small businesses across all industry verticals. Our SEO experts are skilled and experienced in implementing the right strategies to rank your website on the first page for the most competitive keywords.