Targeted PPC advertising services to increase leads, sales, and ROI
Pay-per-click (PPC) advertising is a cost-effective, targeted, and controllable form of advertising that enables you to earn a top spot on search engines like Google and Bing.
75% of people agree that paid ads make finding online information quick and easy. And with organic search getting more competitive than ever, investing in PPC management services is the need of the hour.
Lucé Media is an award-winning digital marketing agency that offers user-centric digital solutions catered specifically to your business requirements. Our team of dedicated Google Ads specialists analyzes your business requirements, target customers, competitors, and other factors to create a data-driven strategy that guarantees increased leads, sales, and return on investment.
Benefits of Paid-per-click (PPC) advertising with Lucé Media
Driving consistent, high-quality traffic to your website is essential for a successful online presence. But with SEO becoming more challenging and competitive every day, PPC advertising is a great option for forward-thinking startups and SMEs looking to survive in a vying market. Here’s why you should have a dedicated PPC strategy in place for your business.
Increased traffic to your site
Having a well-designed website is good, but it’s of no use if no one knows it exists. Well-planned PPC campaigns enable you to appear on the first page of search results, thus, increasing your chances of being seen and getting traffic to your website.
More than 50 percent of Americans prefer to shop online. If shoppers searching for a specific product find your listing on the first page, they’re more likely to purchase. PPC advertising allows you to focus on a set of targeted customers, thereby increasing your chances of closing a deal.
Controlled advertising costs
PPC advertising is a result-oriented, highly traceable advertising strategy that lets you pay as you go. You can constantly monitor your PPC campaigns and tweak or stop the underperforming ones. There are no fixed amounts or long-term obligations needed to start PPC advertising. You can start with $100 and run campaigns for a week or invest $50,000 and drive consistent traffic to your site for months.
Pay only for the clicks
If you want 250 clicks on your ad, you pay only for 250 clicks. PPC turns out to be a great bargain for businesses that only want to pay for the results produced.
Unlike SEO that takes months to deliver results, PPC is almost instant, and you get real-time data at your fingertips. PPC analytics show the performance of your ad campaigns based on your KPIs and allow you to change elements like verbiage and keywords to improve results.
Improved brand recognition
A shopper needs to come across a brand at least seven times before there is a connection. PPC enables you to leverage remarketing, a tool that shows your site visitors relevant ads on other web pages, hence, improving brand recognition and awareness.
Are your ad campaigns not producing the desired results?
Lucé Media can help.
At Lucé Media, we prioritize your bottom line; we help drive more traffic, more leads, and more sales, along with the best RoAS.
We perform data-driven keyword research to ensure you appear for the right keywords.
Our creative ad designers work closely with your team to create high-performing ads.
At Lucé Media, we create ads targeting audiences ranging from global customers to consumers located in a particular state, city, or locality.
Landing Page Conversion Optimization
We create human-centric landing pages designed specifically for your PPC audience. It enables you to have a dedicated selling page instead of driving visitors to the homepage.
Split Testing and Comparision
We perform in-depth split testing and compare multiple ad designs, copies, and keyword combinations to find a winning PPC strategy for your business.
Detailed Reporting and Proof of ROI
We use cutting-edge reporting and tracking tools to highlight the necessary information about your campaigns, including performance, impediments, and ROI.
Most website visitors don’t buy on their first visit. We create powerful remarketing campaigns to help you connect with your past site visitors that showed interest in your product or service. Our remarketing campaigns are result-oriented; they help deliver more sales and leads, and help increase the return on ad spend (RoAS).