We live in the era of the internet, where more than a third of us are online regularly. What is surprising is that despite the world going digital, more than half of small businesses in the U.S. do not have any type of online presence. Most people are searching for a brand or business online, and if you don’t have a digital presence, they will not find you.
Online visibility of your brand can range from a business handle on Twitter to full-fledged web presence, including a website, Google My Business listing, and accounts on multiple social media platforms. At Lucé Media, we use the best-in-class digital presence management techniques to enhance the online visibility of your business.
How Do Local Consumers Find YOU Online? (FREE DOWNLOAD!)
Think about it! What device do you utilize when searching for something to eat or a local store?
Most consumers use their mobile devices to search for businesses to make quick buying decisions, us included. In fact, 81 percent of consumers using mobile devices follow up with a phone call or walk into a location with a specific action in mind. Therefore, having your business data—or NAP (name, address, phone number)—consistent across all online media channels lends itself to a healthy local ecosystem, which, in turn, improves your local visibility.
The better your local visibility, the higher you show up in search and maps results. Failure to manage a business’s local presence could result in missing significant segments of your target consumers.
In this mobile age, a business must effectively manage its data to ensure complete, correct, and up to date. Local Presence Digital Management is crucial for growing businesses because search engines use this data to display consumers searching for a business’s products or services. So, what exactly is it?
Local Presence Management is a comprehensive set of tools and techniques which uses geo-optimization to enhance a business, particularly a multi-location business, by maximizing their information on a local level.
In the PDF below, we’ll dive deeper to help you understand the difference between local presence management and Local Digital Presence Management and why this comprehensive set of tools is vital to any growing business.
>>>>FREE DOWNLOAD: What Is Local Digital Presence Management (PDF)<<<<