Content marketing and creation services to increase brand awareness and build authority
More than 70% of people prefer to get information about a brand from an article or blog post instead of traditional advertising; deploying a data-driven content marketing strategy is the need of the hour for all businesses.
Creating and publishing regular, high-quality content on your website, including blog posts, webinars, and top-of-sales-funnel content, can go a long way in increasing brand awareness and driving website traffic. Website content is an excellent way to improve your online presence and drive traffic to your website.
Lucé Media offers targeted content marketing services that engage your audience and build your brand across various digital media channels. We implement best-in-class content creation and promotion strategies that lead to increased traffic, lead generation, and conversions.
Benefits of Content Marketing with Lucé Media
Lucé Media helps you leverage the power of compelling storytelling to engage your audience and avail maximum conversions.
Increased brand visibility
Creating and promoting high-quality content across appropriate digital channels enables your brand to get more exposure and eyeballs.
Providing high-quality, actionable content helps you to attract more loyal consumers and build long-lasting relationships with them. And when your consumers already trust your brand, they are easy to convert.
Improved brand awareness
One of the biggest challenges small businesses face is getting themselves in front of their target audience. By continuously creating high-quality content, you can appear for more search queries, which can increase the recognition and reputation of your brand.
Create trust and loyalty
If you provide free value to your existing and potential customers, they are more likely to trust you. And in marketing, trust translates into conversions.
Build credibility and authority
For service-based businesses, demonstrating thought leadership is the key to showcase their expertise and gain more customers. By putting out high-quality content that provides insights into what you are capable of as a business, you will more likely establish authority and credibility in your niche or industry.
Increased traffic to your site
Search Engine Optimation is a critical aspect of content marketing, which helps your website rank higher on search engines and generate more inbound leads. By adding more quality content to your website and pairing it with the right SEO strategy, you can get more organic traffic and leads.
More social shares
People love sharing content that adds value. If you continuously create high-quality content, it will get more shares across social media and other channels.
Since you have already established enough trust and credibility in the minds of your consumers, it will be easy for them to move through the purchase decision. If done right, content marketing can facilitate your prospects through their buyer’s journey.
Lucé Media Content Marketing Services
At Lucé Media, we create high-performing content across various formats and platforms to provide your brand with increased recognition, traffic, and conversions.
We create a well-devised content marketing strategy based on our robust market research and audience targeting. We create in-depth analysis to understand your business requirements, market competition, and target audience to devise an actionable strategy that improves your search engine rankings and increases brand awareness.
Ideation and Creation
After creating and finalizing the strategy, we create high-quality, relevant, and meaningful content that matches the requirements of your target audience. Our team of expert content writers delivers unique, keyword-rich, and high-value content that pleases both your readers as well as the search engines.
Management and Scheduling
Content marketing is more than just writing good-quality content. From determining the right time and schedule to tracking its performance and ROI, many factors come into play in determining the success of a content marketing campaign. Our content marketing specialists manage and schedule your content requirements to ensure its success and effectiveness.
Creating high-quality content is pointless if no one sees it. At Lucé Media, we create valuable content and make sure it reaches your target audience across all platforms.
Measuring content marketing ROI can be challenging as the buyer’s cycle is long and sometimes complex. At Lucé Media, we deploy cutting-edge tools and reporting to analyze the necessary metrics like page visits, lead generation, and more to measure the success of our content marketing efforts.