Result-driven paid social media advertising services to boost your online reach and visibility
Brands are spending more on paid social media than ever before. In 2019, the total expenditure on social media ads amounted to $89 billion, and this number is expected to rise to $102 billion in 2020, with an annual growth rate of 8.7 percent. Moreover, more than 70% of B2B marketers use social media advertising as their primary advertising strategy.
Did you know?
Out of 3 billion social media users across the globe, 90% have already connected with a brand on social media, and 63 percent of them expect companies to offer customer service through social media.
But with 71% of small-to-mid-sized businesses using social media to market themselves, social media marketing has undoubtedly become a challenge. Lucé Media is a result-driven social media marketing agency that creates funnel-based social media strategies to increase your brand recognition, enhance customer engagement, and drive more conversions.
Benefits of Social Media Advertising with Lucé Media
Our paid social media advertising services are data-driven and help maximize your user engagement and brand visibility. Here’s why pick Lucé Media for your social media requirements.
Improved brand recognition
Advertising through social media is proven to increase brand recognition and awareness. Posting regularly on social media allows you to interact with your target consumers on familiar grounds. This consistent interaction enables your audience to become more familiar with your brand and recommend it to others, therefore improving your brand reach and recognition.
Increased conversion rates
With more than 42% of the world population using social media, advertising on social media platforms can result in more leads to your website, and eventually, more conversions. A human-centric social media marketing strategy can go a long way in improving your sales and profits.
Enhanced brand loyalty
With more than 600,000 new businesses opening each year, a loyal customer base is what helps a company stay afloat. While acquiring new customers is a delightful addition, customer loyalty is essential for a business to sustain in the long term. Social media marketing allows you to create a transparent connection with your customers. You can collect the feedback and views of your consumers about your business, and act upon them to provide improved customer satisfaction levels. And a happy customer means a loyal customer.
Alleviated marketing costs
Social media marketing isn’t as expensive as conventional marketing. It is an efficient way of minimizing your marketing and operational costs, and at the same time, keeping your marketing goals in check.
Improved search engine rankings
Social media marketing does not directly influence your search rankings, but if you have a social media page, it will surely help you get more traffic to your site. People use search engines to find brands, products, and services online, and if your business has a social media listing, there are chances that it will appear among the top search engine results.
Contact us to leverage the power of social media marketing
At Lucé Media, we offer comprehensive data-driven social media advertising solutions that increase customer engagement and brand recognition. Here’s a quick overview of the social media services we offer.
Social media strategy
All social media platforms are unique, and so are the people using it. You can’t implement the same approach for Facebook, Instagram, and LinkedIn. Moreover, it may not be necessary to have a presence on all social media platforms. Lucé Media enables you to create a customer-focused social media marketing plan, including the best platform to use and the best strategies to engage your customers.
Facebook remains to be the most popular social media platform for both users and brands. Our Facebook advertising services allow you to reach your desired audience and drive traffic to your website.
Instagram is a visually-engaging platform used mainly by GenZ and millennials. We help you create compelling Instagram content and advertisements that instantly capture the eyeballs of your target audience.
If you are a B2B company that sells self-development products or forward-thinking business opportunities, LinkedIn is the ideal platform to find your target customers. We implement robust LinkedIn advertising and marketing strategies to increase website traffic and facilitate conversions.
It is one of the fastest-growing social media platform that reaches a diverse audience. If you want to get your product or service out quickly, Twitter is the right platform. With Twitter advertising, you can target and reach a wider audience and achieve your business’s marketing goals.