Personalized email marketing strategies to build credibility and increase sales
EMAIL MARKETING The marketing world has certainly changed, with chatbots and social media influencing coming into the mainstream. But these modern marketing methods should not distract you from one of the oldest, yet one of the most effective, channels of communication – email.
With an average ROI of $38 per $1 spent, email marketing generates a whopping 3,800 percent marketing ROI, making it one of the most result-oriented marketing options available.
However, close to 300 billion emails are sent and received each day, as more than 81 percent of small businesses rely on email as their primary channel for customer acquisition. Therefore, you need to have a robust, data-driven, creative, and human-centric email marketing strategy in place.
Lucé Media uses a customer-centric approach to devise an email marketing strategy that helps you build a strong relationship with your customers. We use proven communication techniques that provide guaranteed deliverability and raise the bar of your marketing campaigns.
Benefits of Email marketing with Lucé Media
Lucé Media helps you make the most out of your marketing budget by implementing ROI-driven email marketing strategies.
Strong customer relationships
Who doesn’t like attention? Customers tell us they are more likely to stick with a brand that cares about them. Using emails, you keep your customers updated with the latest product launch, upcoming events, or any update or news about your business. If a customer has signed up for your newsletter, it’s because they want to hear from you. Establishing consistent contact with your customers helps you build trust and strong customer relationships.
Email marketing is one of the most effective ways to develop your unique brand. It gives you direct access to the email inboxes of your existing and potential customers, and by sending regular human-centric messages and updates, you can create a unique image of your brand in front of your subscribers. By creating a brand guide and following it with each email you send, you can secure a unique brand identity in the minds of your customers.
Position yourself as an expert
If you are a small business owner, positioning yourself as an expert and thought leader in your field of expertise is crucial. Apart from sending just offers and coupons, you can use email marketing to deliver unique, high-quality content that adds value to your subscribers’ lives. We will help you create consumer-centric blogs and videos that can be used in emails to build your reputation as an expert and develop the reputation of delivering valuable business communications.
Time and budget-efficient
Email marketing enables efficient use of time and money. For example, shooting a television commercial can take days, and of course, it is costly. Designing a professional email marketing campaign is effortless and does not consume a lot of time. Moreover, it is a cost-effective form of marketing, and you can send emails to a large number of subscribers without spending a large share of your marketing dollars.
One of the significant hurdles small businesses encounter is building credibility. Most people trust big names over new brands because they feel they are more credible than the new brands. By using human-centric email marketing, you can make your customers learn more about your business. The more they’ll hear about your business, the more they’ll trust it!
PERSONALIZATION AND SEGMENTATION
Most businesses make the mistake of sending the same email to your entire list, which does not produce great results. We use a more human-centric approach by sending emails to your subscribers depending upon their preferences, position in the sales funnel, and how they’ve engaged with your brand.
If you’re not sure what your recipients want to see, our A/B testing services can help. We create different email templates, subject lines, and content and compare them to see which strategy produces the best result and ROI.
EMAIL MARKETING OPTIMIZATION
Every business is different, and so are its customers. The key to a successful email marketing campaign is to get the timing and frequency right. We use data-driven email analytics tools to identify the trends and patterns in your customer preferences to determine the optimal time, day, and frequency of sending an email.
With most marketing emails accumulating in spam folders, you need to stand out to increase your open rates. Sharing helpful content and resources that bring a positive change to your customers’ lives can be more effective than sending out sales coupons and offers.