The marketing world has certainly changed, with chatbots and social media influencing coming into the mainstream. But these modern methods of marketing should not distract you from one of the oldest, yet one of the most effective channels of communication – email.
With an average ROI of $38 per $1 spent, email marketing generates a whopping 3,800 percent marketing ROI, making it one of the most result-oriented marketing options available.
However, close to 300 billion emails are sent and received each day as more than 81 percent of small businesses rely on email as their primary channel for customer acquisition. Therefore, you need to have a robust, data-driven, creative and human-centric email marketing strategy in place.
Lucé Media uses a customer-centric approach to devise an email marketing strategy that helps you build a strong relationship with your customers. We use proven communication techniques that provide guaranteed deliverability and raise the bar of your marketing campaigns.