Story-driven video content marketing that enlightens, engages, and converts
YouTube is the second-most popular search engine after Google, as videos account for 85% of online traffic in the US. 54% of consumers want to see more video content marketing from a brand or business, and rightfully so. Videos are more engaging, and they make it easy to communicate your brand’s message to your target customers.
Having a video content marketing strategy can significantly boost your sales and conversions as web pages with videos experience a 157% increase in organic traffic. However, video marketing can be challenging and costly; it consists of various elements, such as scriptwriting, pre-production, video SEO, and more.
Lucé Media is a video content marketing company that has a proven track record of delivering engaging, high-return video marketing campaigns, including video advertisements, informational videos, and case study videos. We create video content that captivates your audience and leads to better leads, more sales, and loyal customers.
Benefits of Video Content Marketing with Lucé Media
Video marketing can prove to be a powerful and effective part of your marketing strategy as it enables your target customers to connect emotionally with the video message.
Improved conversion rates
A study from Hubspot suggested that having a video on a landing page can increase conversions by 80%. An engaging video can have a significant influence on the buying behavior of a consumer and can persuade a lead to convert into a customer without being too ‘salesy.”
Support your email marketing campaigns
While email marketing yields one of the highest ROI among all marketing techniques, getting someone to open an email is still a challenge. Including a video in your email can increase its click-through rate (CTR) by 200-300%. There’s no denying the fact that watching a video is more comfortable and more fun than reading text, and including an informative video in your email campaigns can increasingly improve the experience of your email subscribers.
Improved search engine rankings
Search engines prioritize user experience above any other SEO metric, and with video content being more engaging and user-friendly than any other form of content, it always gets an edge over traditional blog posts. Moreover, Google owns YouTube and prioritizes it over other results. How many times have you searched for something on Google and YouTube results have appeared on the top of SERPs? By creating a video and putting it on both YouTube as well as your site allows you to cement more real estate on search engine results.
Gain more credibility
Video allows you to create a distinguished personality for your brand and earn the trust of your audience. The more videos you have to educate your target customers, the more trust you’ll gain, and trust translates to sales.
Increased social shares
The increasing use of social media has resulted in the concept of ‘viral videos.” If your video uses humor or other emotions, it can attract more shares, thereby increasing your chances of catching more eyeballs.
Lucé Media Video Content Marketing Services
At Lucé Media, we make videos that create an immersive, interactive experience and leave a lasting impression on your target customers.
Animation Services
Our team of motion graphic designers blends creative ideas into 2D and 3D animation videos that translate complex messages into comprehensive and easy to understand illustrations.
On-Location Shoots
On-location videos personalize your message and add a human touch to your offerings. At Lucé Media, we source on-screen talent, find the best filming site, and shoot multi-purpose videos for your brand.
Studio Productions
We help you film and produce product demos, interviews, news updates, and more under one roof to deliver customer-centric brand experiences.
Explainer Videos
Whether you want to promote your brand, describe your product, or roll out a guide to help your existing customers, Lucé Media creates animated, live-action explainer videos that help you provide an engaging experience to your customers.
Video Testimonials
More than 90% of people believe that word of mouth reviews play a crucial role in their buying decision. We help you create video testimonials that demonstrate real-world success stories about your products or services.
Video Blogs
Videos are easier to consume than blogs, but blogs are more informative. We blend the concept of videos and blogs to create video blogs that include elements like image backdrops, visual cues, and branding elements to make the content informative and entertaining at the same time.
Accreditations
