Story-driven video content marketing that enlightens, engages, and converts
YouTube is the second-most popular search engine after Google, as videos account for 85% of online traffic in the US. 54% of consumers want to see more video content creation from a brand or business, and rightfully so. Videos are more engaging, and they make it easy to communicate your brand’s message to your target customers.
Having a video content marketing strategy can significantly boost your sales and conversions as web pages with videos experience a 157% increase in organic traffic. However, video marketing can be challenging and costly; it consists of various elements, such as scriptwriting, pre-production, video SEO, and more.
Lucé Media is an online video content marketing agency that has a proven track record of delivering engaging, high-return video marketing campaigns, including video advertisements, informational videos, and case study videos. Our video creation company provides content that captivates your audience and leads to better leads, more sales, and loyal customers.
Benefits of Video Content Marketing with Lucé Media
We are no random video marketing company. Our video marketing services can prove to be a powerful and effective part of your marketing strategy as it enables your target customers to connect emotionally with the video message.
Improved conversion rates
A study from Hubspot suggested that having a video on a landing page can increase conversions by 80%. An engaging video can have a significant influence on the buying behavior of a consumer and can persuade a lead to convert into a customer without being too ‘salesy.”
Support your email marketing campaigns
While email marketing yields one of the highest ROI among all marketing techniques, getting someone to open an email is still a challenge. Including a video in your email can increase its click-through rate (CTR) by 200-300%. There’s no denying the fact that watching a video is more comfortable and more fun than reading text, and including an informative video in your email campaigns can increasingly improve the experience of your email subscribers.
Improved search engine rankings
Search engines prioritize user experience above any other SEO metric, and with video content being more engaging and user-friendly than any other form of content, it always gets an edge over traditional blog posts. Moreover, Google owns YouTube and prioritizes it over other results. How many times have you searched for something on Google and YouTube results have appeared on the top of SERPs? Our video content creation for YouTube as well as your site allows you to cement more real estate on search engine results.
Gain more credibility
Video allows you to create a distinguished personality for your brand and earn the trust of your audience. The more videos you have to educate your target customers, the more trust you’ll gain, and trust translates to sales.
Increased social shares
The increasing use of social media has resulted in the concept of ‘viral videos.” If your video uses humor or other emotions, it can attract more shares, thereby increasing your chances of catching more eyeballs.
WHAT OUR VIDEO CONTENT MARKETING AGENCY OFFER
At Lucé Media, we make videos that create an immersive, interactive experience and leave a lasting impression on your target customers.
Our team of motion graphic designers blends creative ideas into 2D and 3D animation videos that translate complex messages into comprehensive and easy to understand illustrations.
On-location videos personalize your message and add a human touch to your offerings. At Lucé Media, we source on-screen talent, find the best filming site, and shoot multi-purpose videos for your brand.
We help you film and produce product demos, interviews, news updates, and more under one roof to deliver customer-centric brand experiences.
Whether you want to promote your brand, describe your product, or roll out a guide to help your existing customers, Lucé Media creates animated, live-action explainer videos that help you provide an engaging experience to your customers.
More than 90% of people believe that word-of-mouth reviews play a crucial role in their buying decision. Our video content agency helps you create video testimonials that demonstrate real-world success stories about your products or services.
Videos are easier to consume than blogs, but blogs are more informative and can be used for product/service marketing. Our video marketing agency blends the concept of videos and blogs to create video blogs that include elements like image backdrops, visual cues, and branding elements to make the content informative and entertaining at the same time.
Frequently Asked Questions
1. How long a marketing video should be?
Usually, a marketing video should last for 1 – 1 ½ minutes. But the length of a story-driven video marketing content can vary depending on factors, like
- Its purpose in the sales funnel
- The publishing platform
- The industry
To know the optimal video length, contact us.
2. Where can I post the video content marketing?
You can post your video content on any social media platform that supports video marketing, including –
3. Who owns the rights to the videos?
Once we have created and posted the video on our client’s social media platforms, they become the owner. Our employees abided by the company-wide non-disclosure agreement and will never share any data with a third party unless instructed to do by the client.
4. What is included in video marketing services?
Our video marketing agency makes videos that create an enticing, interactive experience and leave a lasting impression on your potential customers. It includes –
- 2D and 3D animation
- On-location videos
- Studio productions
- Animated, live-action explainer videos
- Video testimonials
- Video blogs
5. What are the benefits of video content creation?
- Increase conversion rates
- Familiarize audiences with your personality
- Support email marketing campaigns
- Improve search engine ranking
- Increase social share
- Get more backlinks