What’s Next For Social Video?

Video Marketing

Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media.

Social Media Video Marketing

From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business’ personalities and brand stories, express creativity, and build emotional connections with fans and followers.

And it’s working: 51.9% of marketing professionals worldwide name video as the type of content with the best ROI, according to a research report from Adobe. And over 60% of marketers plan to increase their investment in video over the next year.

Right now, video is performing incredibly well on social media. So, where is it headed during the rest of this year and beyond?

The Future of Social Media Video

YouTube, Facebook, and Instagram will be the preferred platforms for social media videos. 

While the video will grow in popularity on social media, not every platform will benefit equally from this growth. Some social media platforms will be better equipped to create, publish, and share videos than others. And, the ones where marketers are the most successful will be the ones that brands will gravitate towards the most — namely Facebook, YouTube, and Instagram. 

For instance, over 100 million hours of video a day are watched on Facebook, and of the 79% of marketing teams that published videos on Facebook in 2020, 85% said it was successful. Of the 85% of marketing teams that posted videos on YouTube, 83% found it successful. And, 65% of video marketers said they plan to include Instagram in their 2020 marketing strategy because of how effective video content was on this social media platform. 

These three platforms will be the most popular when it comes to social media video content. Not only do they already have millions of active users, but they also let you engage with followers after you post a video. The more you respond to comments and communicate with your audience, the more they’ll interact with your content the next time you post.

Tik Tok and Twitch aren’t the only social platforms aiming to join the ranks of Facebook, YouTube, and Instagram. Aside from smaller players like Meerkat and Periscope, Twitter is now getting into video with its newest feature, Fleets. Fleets are temporary posts that expire after a day, similar to an Instagram Story. With Fleets, users can post videos to their timelines, six times more likely to be retweeted than a photo tweet. And, research from Nielsen suggests that Twitter video is twice as memorable than videos watched on other social media platforms. The reasoning here is that Twitter videos tend to be viewed as more organic and genuine than videos posted to Facebook, Youtube, or Instagram. 

Social Media Platforms will Compete with Streaming Services

The next frontier for social platforms like Facebook, YouTube, and Instagram appears to be television. In fact, Facebook marketing expert, Mari Smith, says she believes that Facebook’s goal is “to become the next generation digital streaming television platform.”

This means that Facebook would entirely directly with brands like Netflix and Hulu. Its goal is to become the destination for video streaming and, according to Smith, it’s investing heavily in its “Watch” feature to accomplish that goal. 

YouTube, on the other hand, has been experimenting with YouTube TV since 2017. With YouTube TV, users can watch live television without a cable subscription. This is much different than YouTube’s original approach, which was completely centered around user-generated content. With more social media platforms competing in its space, YouTube is expanding its offering to appeal to a larger audience. 

Let’s not forget Instagram, either. While it doesn’t offer a full-fledge streaming service, Instagram recently launched its IGTV feature, which is geared towards long-form video content. And, rather than having to tilt your device sideways to watch a video, IGTV expands the image so the video can be watched from your device’s vertical interface. Research shows that watching videos from this angle improves its completion rate. 

 

Portions of this blog post appeared here first:  https://blog.hubspot.com/marketing/social-media-forecast

why you need a landing page

Why You Need a Successful Landing Page and How to Create One

When it comes to digital marketing, you may be running the most amazing social media ads in the world, but what happens when users click on the link? Where do they go? Whatever link you specify for them to land on is called the “landing page,” and if it’s not effective, your digital marketing strategy is bound to fail.

Why You Need Landing Pages In Your Digital Marketing Strategy

Landing pages are often used in digital marketing advertising campaigns like those run on social media sites like Facebook or Pinterest, although any page visitors “land” on first is a landing page. For a successful digital marketing strategy, it’s important you recognize each and every landing page as an opportunity to capture a potential client’s interest.

What’s the point of your landing page? Copyblogger shares five purposes yours can have:

  1. Get a visitor to click to go to another page
  2. Get a visitor to buy
  3. Get a visitor to give permission for you to follow up by email, phone, etc.
  4. Get a visitor to tell a friend
  5. Get a visitor to comment or give you some sort of feedback

As you can see, the whole point is to drive visitors to take action.

How to Create Landing Pages That Will Drive a Successful Digital Marketing Strategy

A successful landing page includes 10 elements for digital marketing success.

The Focus Remains on the Visitor

Is your landing page designed to target your digital marketing strategy’s target consumers?

Just as your target audience needs to be the focus of your digital marketing strategy, your visitor needs to remain the focus of your landing page. Everything on the page needs to be created with the goal of resonating with them.

As MailMunch explains, “It’s very easy (and common) to sit down and write copy for a landing page without ever really thinking about the customer. The copy is all about them. The features, practical outcomes, and tangible elements of the offer. Your copy needs to help prospects understand why they should care.”

A Single Call to Action / Digital Marketing Goal

What’s your digital marketing goal? When visitors come to your landing page, what you do you want them to do? That’s your call to action. Communicate it clearly throughout the page.

It may seem counterintuitive – after all, many people like options – but by taking away potential distractions they’ll easily move onto the next step you’d like them to take.

In fact, one study found that removing a navigation menu altogether increased conversions by 100 percent! Research also shows that landing pages with multiple offers get 266 percent fewer leads than those with a single offer.

Also think about a potential offer you can extend to visitors. For example, if you’re asking visitors to join your email list, maybe you can offer some sort of helpful industry research or guide to provide incentive. Another offer could be a discount on your products or services, or entry into a giveaway. Regardless of what you choose, keep your customer front of mind and make sure it ties seamlessly into your call to action.

It’s also important to place your call to action strategically. It needs to be at the top of the page, visible without the visitor needing to scroll. Depending on the page’s length, repeat your call to action so consumers are reminded of it as they scroll down.

Consistent Branding

Your landing page should fit into your digital marketing strategy seamlessly.

Consistent branding will ensure your landing page fits in naturally with the rest of your digital marketing strategy.

Your landing page needs to fit within your overall branding theme through similar fonts, colors, language and visuals; it should be a natural extension of your other digital marketing elements.

Your landing page should also be a natural next step in your digital marketing strategy. If they click on a social media ad, banner ad or email newsletter link and end up on your landing page, it should be a seamless fit with the prompt they saw.

As WordStream explains, “If a user clicks an ad about sleeping bags, don’t drop them in the camping section – you want to bring them to their exact desired destination. Match the user’s need as closely as possible – that’s where the conversions happen!”

Short and Sweet Text

Your landing page’s text should be concise, with a low word count, strategic formatting, compelling headlines and simple, specific language.

You have about 5 seconds to capture a visitor’s attention. Make it count by using bullet points, numbered lists and bold (selectively and strategically). Your copy should highlight just the most important points of your product or service.

This infographic also shows the correlation between the number of words on a page versus the conversion rate. For example, those in the service sector with fewer than 100 words convert 50 percent better than those with more than 500 words.

As you review your landing page copy, consider these digital marketing tactics:

  • Speak to the heart first, then the head. MailMunch explains, “As consumers, we make decisions with our hearts and justify those decisions with practical data and functionality.” You can use headlines to capture attention that speaks to visitors’ emotional desires, then use the text that follows it to provide practical, articulate backup of your initial point.
  • Tie features and benefits together. You can lay out all the features in the world, but if you don’t explain how they benefit the consumer they’re pointless. MailMuch puts it another way: “Features by themselves may appear dull or boring, but when they are tied to benefits, they become compelling and interesting.”

Engaging Visuals

Your landing page should feature compelling visuals that complement your digital marketing strategy.

You can have the most amazing digital marketing text in the world, but without compelling, engaging visuals, consumers are going to see a wall of text and move on. Images and videos can break up the text and capture visitors’ interest more effectively. MailMunch suggests:

  • GIFS to illustrate the offer
  • Text formatting such as bold text, italics, headers and different color fonts
  • Images of people, products or abstract scenery

You may also want to consider using videosResearch shows having them on landing pages increases conversions by 86 percent.

Neil Patel also explains elements of a tidy visual digital marketing design, considering the look of the page as a whole.

  • A clean, simple design with plenty of white space keeps people trained on your call to action.
  • Big font makes it easy and compelling for them to read and understand what your site is all about.
  • Bullets make big blocks of copy easy to scan.
  • Videos pack a big impact into a small space and can increase conversions.
  • Images and graphics that are relevant to your product and related to your audience support your message instead of diverting attention.

Remember that less is more. Choose your images and videos carefully.

Strategic Formatting

There’s more formatting strategy than the headlines, bullet points and bold as recommended above. Research shows the eye naturally looks in an F or Z pattern. Take this into account as you decide where to put which information on your landing page.

A lot of successful landing pages also include form fields for visitors to fill out. Keep these short, only requiring the necessary information; studies show that decreasing the number of fields from 11 to 4 increased conversions by 120 percent.

Established Credibility

Social proof can carry a lot of weight in a digital marketing campaign.

How can you show visitors they can trust you? Neil Patel explains, “As social creatures, humans tend to place greater value on things that other people have already approved. That is why most sites will tend to display evidence of such social validation.”

This digital marketing concept is also known as “social proof.” The idea is that a third party reinforces your main points, proving that you’re trustworthy. Research from Nielsen backs this up, showing that 83 percent of consumers trust recommendations from their peers over advertising.

While not every landing page visitor will have friends that can endorse you, you can provide social proof by including:

  • A list of your customers
  • Testimonials from clients
  • Press mentions
  • Usage statistics
  • Case studies
  • Reviews and ratings

Mobile-Friendly Design

Studies show consumers are spending more time browsing on their phones rather than their computers. In just one year alone, from 2016 to 2017, the number of website visits from mobile devices grew from 57 percent to 63 percent, and the percentage of website time spent on mobile devices from 40 percent to 49 percent.

For digital marketing success, you need to make sure your landing pages are visually appealing, easy to navigate and responsive on users’ mobile devices. Before promoting your page, make sure you and your team test them on your own phones and tablets, ideally with as wide a variety of browsers and operating systems as possible.

Quick Page Load Speed

why you need a landing page If your landing pages take too long to load, it will negatively impact your digital marketing success.

How long does it take for your landing page to load? Studies show 40 percent of consumers abandon a website that takes more than 3 seconds to load, and if an e-commerce website is making $100,000 a day, a 1-second page delay could cost them $2.5 million in lost sales every year!

You can reduce your page load time by removing unnecessary text and graphics. When you test the page on different mobile devices (as well as your desktop), pay attention to how long it takes to load.

Split Testing

The last, but certainly not least important digital marketing guideline, is to split test, or A/B test, your landing page! How do you know if it’s effective if you don’t test it?

Make a few different versions of the page and then run them against each other. Watch the results to see which performs better, then test another element. Test as much as possible – page layout, wording, images, etc. – so you can end up with the most effective landing pages for your digital marketing strategy.

 

This article was originally posted here

 

Paid Social Media Marketing

For 2019 – Some Simple Concepts to Deliver on Paid Social Media

Social media marketing is a very odd thing. On the one hand, social media is a medium that enables brands to dazzle and delight users in an effort to build trust, loyalty, and evangelism. On the other, it’s the most sophisticated aggregation of data for marketing purposes in human history. The dichotomy between “warm and fuzzy” and “tactical business value” is a difficult thing for most brands to comprehend.

From our experience, the scale usually tips too far to one side or the other, and when that happens, social media marketing often disappoints in terms of business results. Read more

Focus on Instagram business account

Why & How to Switch to an Instagram Business Profile

Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?”

For a lot of organizations, converting their account was an easy decision. In fact, there are over 25 million business profiles connected at the moment. However, some brands are on the fence because they’re concerned about how it will affect their profile and whether or not they’ll see a drop in engagement after switching.

We get it. With all the news about Facebook’s algorithm prioritizing content from friends and families over brands, you can’t help but wonder if Instagram is going to be affected too.

However, all the evidence suggests that switching to a business account will only help you. Here are 6 reasons you should need to convert your Instagram to a business account and how to do it

Benefits of Instagram Business Account in McKinney, Plano and Frisco

1. Getting found

Before Instagram business profiles were rolled out, the only way followers could engage with a business outside of Instagram was to click their website link in their profile.

Once you provide contact information for your business account, a contact button will appear in your profile. Instagram users simply have to click that button and then chose whether they want to email you, call you, or find your location on a map.

You can also add links to your Instagram stories. Instagram is now letting all business Instagram accounts with 10,000 or more followers add links to Instagram Stories. Before, this feature was only available to verified Instagram accounts. If you want to know how absolutely crucial Instagram stories are for your small business, check out our post on it by clicking here.

2. Access to Analytics 

Instagram is one of the last major social networks to introduce analytics tools. Until now, you could only monitor analytics by using a free or paid third-party tool. The Instagram business analytics tools — which are called Insights — aren’t robust, but they’re a convenient way for you to get a quick look at how your Instagram content is working for you.

You can get an overall view of your Instagram posts by going to your profile and clicking the Insights icon on the top right of the screen.

When you go to the Insights section, you’ll see analytics for impressions, reach, and follower information within the past week, but the tool will only show you analytics for individual posts created after you switch to a business profile. The impressions are listed first — swipe left to see your reach.

Picture showing mobile phone with Instagram Business Account pages

 

 

 

3. Instagram Business Profiles Can Grow Their Reach with Promoted Posts & Instagram Ads

As you’ve probably already noticed, ads have become a big part of your feed as Instagram becomes more and more of a “pay to play” platform. An Instagram business profile gives you access to promoted posts and Instagram ads, providing you with tools to grow your reach and engagement.

Instagram ads use the same powerful advertising tools as Facebook, so you can set up, run, and track campaigns the same way you do with Facebook ads.

According to a recent report, 75% of Instagram users take action, such as visiting a website or making a purchase, after looking at Instagram ads. If you haven’t already gotten started with ads, it’s definitely worth considering adding them to your Instagram marketing strategy this year.

This year, it will become a lot harder to achieve high engagement without any paid support or strategy. If you want to stay ahead of the game, now’s the time to really start learning how to optimize your Instagram marketing with paid advertising. Curious about how to properly use hashtags and filters to cultivate your businesses corporate presence? Click here to read our article on how to do just that.

4. Grow Your Overall Engagement by Using All of Instagram’s Features

Switching to an Instagram business profile will also unlock more features which you can use to boost your overall Instagram engagement.

Instagram continues to roll out new features every few months, giving users fun new ways to connect with their audiences. By utilizing these new tools, you can grow your engagement and help make sure your posts are seen.

By switching to an Instagram business profile, you’ll be sure to have access to the latest and greatest Instagram has to offer. Make sure to always keep an eye out for updates and always experiment with new features. Not only will you grow your reach, but it will also keep you one step ahead of the trends and competition. If you’re a small business in the Mckinney, Frisco, or Plano area looking to boost your social media presence, Luce Media is here to help. We can ensure you are getting the most engagement out of your Instagram and other social media accounts.

Still wondering if you should switch to an Instagram business profile? Find out with our handy flowchart:

Infographic on decision tree to switch to Instagram Business Account in McKinney and FriscoHave we convinced you to make the switch your Instagram account over to a business profile? Here’s how to do it! Setting up an Instagram business profile is easy!

Ready to make the switch? Setting up an Instagram business profile is easy!

Here’s how to do it:

  • Go to your profile and tap the “gear” icon
  • Tap “Switch to Business Profile”
  • Select the Facebook Page that you’d like to connect to your Instagram business profile. If you don’t see your business’ Facebook Page as an option, make sure that you’re listed as an admin in the settings menu. Once the correct Facebook Page appears, select it and tap “Next.”
  • On the “Set Up Your Business Profile” page, review your business’s contact information, including your phone number, physical address, and email. Once everything looks good, tap “Done” to save your Instagram business profile settings.Information needed to switch to an Instagram Business Account in McKinney, Frisco and Plano

Instagram settings page showing how to convert a personal Instagram page to a business page in McKinney

 

To get more information on Social Media Marketing in McKinney and other communities in DFW, please call  (469) 907-1057 or send us a note at our website.  To find out how we can teach you and your employees to deliver on social media marketing, read more here. Luce Media has deep expertise in Digital Marketing, B2B Marketing, Internet Marketing and is a well-established Digital Media Consultant in McKinney, TX and we are here to help.

Couple Using Mobile Device

Today’s Small Businesses Need To Be Everywhere Digital

Can you believe some businesses (and some brands) are still operating like they are in the dark ages? Some local, small businesses still believe a website is a waste of their time; that blogging is for the birds, and social media…what’s that?! Perhaps you think I am kidding, but I’m not. Today, small business must have a “digital everywhere” approach.

Luce Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, DallasMost brands encounter different issues. Most are up-to-date on basics like having a website and social media channels, and they’re doing some blogging. A big issue for brands is that their teams are operating in silos. This could be because the brand is so big that they and their team members are around the world – regardless, it’s a big problem. Consumers want and expect an experience that is seamless. These silos can cause the experience to be fractured.  Again, it is important to have a digital everywhere approach whether you are in McKinney, Frisco, Plano, Allen or anywhere else.

In reviewing Fortune 500 brands, you’ll find that most are active and present almost everywhere in this micro-moments world we all live in.

There are more ways than ever for consumers to connect – smartphones, social media platforms, search engines, review websites, email, apps – and let’s not forget physical locations! Establishing your business in all those locations is being digital everywhere.  Unfortunately, the omni-channel cross-platform experience has big gaps. Let’s look at how to resolve a few of these today.

1. Location, Location, Location – the First Rule

Brands must know where their target audience spends most of their time and set up shop there. Track their habits, listen to their needs, wants and preferences across channels, then tailor the marketing approach and message accordingly.

Google tells us that “near me” searches have increased a whopping 146 percent, and this is most likely due to the increase in mobile usage. This requires a targeted plan to show up in these searches.

Claiming listings in Google My Business and Bing, and ensuring the brand is listed on all the major interactive media channels – plus verifying that all citations (mentions) are consistent and accurate – is essential in creating the omni-channel experience. Bad data plagues brands and must be resolved.

2. The Path to Purchase

65 percent of consumers begin their searches on a smartphone before moving on to a laptop, then possibly to a tablet. Understanding this path to purchase is extremely important for tailoring appropriate content.

Considering more than 90 percent of American adults carry and keep their smartphones close, optimizing for mobile is a given. Keep in mind, research reveals that two-thirds of online retail shoppers start the journey on their smartphone but do not actually complete it until they get to their laptop or desktop.

User experience across devices is a must, too. When a consumer adds an item to their cart in the mobile app, it needs to appear in the cart on desktop as well.

3. Mine the Data You Have

No two consumers are the same, but the vast amount of data available from previous campaigns is a treasure trove to be mined. This data can indicate the audience being attracted, what they like, how they think, and so on. Overlay the demographic data with psychographic data and particular purchasing habits to target specific groups and provide personalized shopping ideas for the most loyal customers. Geographic information – the kind that shows where groups are in McKinney, Frisco, Plano, Allen and beyond – is another way to target specific groups.

Be cautious not to cross the line from savvy marketing genius to creepy stalker. The goal is to use data wisely to create blogs, videos, tutorials and personalized messages to draw in new customers and keep current ones engaged.

Let the Data Be the Guide

Omni-channel marketing is a diverse and scalable way to promote, no matter how small or how narrow its scope. Being in the right place at the right time to reach the target audience when it matters most is the point. A robust plan is necessary to show up in this competitive landscape for big brands and the local, small business.

Wondering if the businesses you represent have a data issue? You can start by running our free online visibility report. Brands of all shapes and sizes are our expertise. We can help you starting today.

This story first appeared here.

Two women working with a laptop that has the words Social Media on the screen

How Small Businesses Are Using Social Media Marketing in McKinney

A survey of small business owners reveals that businesses budget modestly for social media marketing in McKinney and elsewhere around North Texas – which may be a mistake, according to industry experts.

Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to a recent survey by Clutch, a B2B research firm. Social media, website marketing, and email marketing were key areas of investment. Read more

Picture of iPad with words "Video Marketing" on it

Why Video is Important for Growing Your Small Business

The average person will spend over five years of their life on social media. That’s more time than we will spend eating or socializing. In that time, we could fly to the moon and back 32 times or watch the Simpsons series 215 times – whichever you find more useful. So why is video content so important to growing your small business?

Social media has become a big part of our daily lives—so take advantage of it. People aren’t looking at billboards; they hate your spam emails, and please don’t call unexpectedly. Today people spend, on average, more than 3 hours a day consuming content on various social media platforms.

“We’re operating in a world where one good video can lead to a massive social following.” – Mike Henry

People like video content

Video Content - Picture of iPad with the words "Video Marketing" on itIn fact, people say they want to see more video from brands in 2018. The use of video as a marketing tool is up 20% from last year. That means 81% of businesses are trusting video and realizing the importance of it. As a growing small business, you should too.

Video increases website traffic and the length of time people stay on your website. The longer people are on your website, the longer you have to get your point across to them. People have short attention spans, grab ahold of every second you can.

Using a video on your landing page can increase your conversions by 86%. Do you feel like you’re throwing your content out there but no one is looking? Give them a good video to watch.

Tips:

  • You have about 3 seconds to catch someone’s attention in your social video. So skip the introductions and start right away with useful and interesting content.
  • Make sure your videos have subtitles. More people are beginning to watch videos on social media with sound, but there are still many who don’t turn the sound on. Go by the rule; ‘design for sound off, delight with sound on.’

People like to share

Sure, that viral video of cats being scared out of their minds by cucumbers is worth a share. But people don’t just want to share silly cat videos; they want to share your videos too. Make your content easy to spread around.

Landing pages with videos are 40x more shareable. When we like what we see, we want to share it with our friends. People like looking at videos a lot more than they like looking at paragraphs. The average person only reads about 20% of words on a webpage.

There are more visual learners in the world than not. So not only do a lot of people respond better to videos over plain text, most are getting more out of it. You want people to remember your thoughts and ideas. Knowing the way people learn and take in those ideas are essential to your small business.

Tips:

  • Your videos need to be quality. The novelty that anyone can post a video on social media has worn off, and people want something made well.
  • Your video will give you different results on different social media platforms. Test them out to learn which platform works best for your brand.

People Like People

“Using video to connect with a prospect is so much more than a cold call. It humanizes the selling process.” Jill Rowley

People are done with impersonal and cookie-cutter marketing tactics. They want honesty; they want something real. They want to feel a connection with you, your brand, or your product. Most customers throw reason and logic out of the window and use their emotions when making a purchase.

Video provides that face to face interaction that people want. When you have their attention in that way, it opens up doors to make that connection. They can read your physical cues and see your passion. If you can touch on their emotions in an honest and positive way, your video will do much better than one that is empty and fake.

This concept especially applies to small businesses. The mass majority doesn’t have a clue who you are yet – but that doesn’t mean they don’t want to. Take advantage of the fact that you’re not some huge company that people can’t get close to. Let people in, in simple ways. People want to know you, what your workspace is like, who you work with, how you relate to them — your customers. Video will help you do just that.

Tips:

  • Businesses who optimize an emotional connection tend to outperform their competition. Test out different scripts and find which ones resonate more with your audience.
  • Be yourself. Your audience will be able to tell if you’re forcing emotions or trying to deceive them.

What next?

People trust videos to teach them how to do things, to make them laugh when they’re having a bad day, to get to know people, to be told information about life and what’s going on in this crazy world.

So you, as a small business, need to use video content to teach your customers how to use your products, find ways to speak to them about your business and make their day a little brighter at the same time. Use video to help your customers get to know you, and give them information about how you can make their life in this crazy world a little better.

It is important for you to take advantage of every resource you can. Using video content as a part of your social media marketing strategy is one of the easiest and most rewarding resources available to you.

If you’re ready to start growing your small business, call (469) 907-1057 or send a quick email (information@lucemedia.net ) to our team at Luce Media. Let us help you create effective video content for social media.

What Small Businesses Need to Learn From Facebook Insights

Small Business Guide to Facebook Insights [Infographic]

A business can hardly be taken seriously these days if it doesn’t have a Facebook page, but just putting up a page isn’t enough. Marketers who want to get the most out of Facebook understand that they need to keep up with how their pages are doing. Facebook Insights is how they do that.

Using Facebook Insights is a key component to understanding how their pages are performing. The good news is that Facebook Insights has a wealth of information about your page.  The not so good news is many small business owners find themselves using it without the understanding required to take advantage of all it offers.

Today’s infographic, by small business funder The Business Backer, offers a guide that walks you through the tool.

It explains how you can use Facebook Insights to see the following information about the performance of your Facebook page:

  • Overview. This is where you can see your page summary, the promos you’ve run, and recent posts. It’s a good dashboard snapshot of how your page is doing.
  • Likes. There’s much more to likes than what you can see on your main Facebook page. This section of Insights lets you see changes in likes, sources of likes, and more.
  • Reach. This section shows you details about recommendations, comments, shares, and reactions that have happened on your page, and it gives stats about the total number of people who were served any activity from your page.
  • Page views. This is where you come to see the total number of people who viewed your page and the sources of those views.
  • Actions on page. See how many visitors are getting directions, calling, clicking to your website, or taking any other actions on your page.
  • Posts. This section will help you create smarter posts, the infographic explains. You can see when your fans are online and which types of posts work best to reach them.
  • People. Who are your fans exactly? Find out more about them here.
  • Messages. Keep track of messages here.

Ready to dive into Facebook Insights? Check out the infographic below for all the details.


Facebook Insights - Luce

This infographic and story originally appeared here. Courtesy of Marketing Profs

Image of Chess Board

Content Marketing is King…..And It’s Your Move

Woman at laptop hands up in frustration over doing social media herself

Can a Digital & Social Marketing Agency Grow Your Business?

The explosion of social media has driven companies to put a big focus on social media marketing over the past few years. As a small to medium-sized business owner, you’ve probably thought or had a discussion in your company at one point or another and said, “we need a social media presence.” The following discussion may center around which person in my business is the best at Facebook, Instagram, or Twitter. Soon, you have put up a dozen posts, and not one person has responded to what you are posting. Read more