How to Win Customers in Allen, TX Using Social Media Marketing

How to Win Customers in Allen, TX Using Social Media Marketing

Social media marketing for business is here to stay.  According to Moz, a well-known SEO consulting company, “72% of online adults use social networking sites”. Want a crash course in social media marketing essentials?  Invest a few minutes in reading this article.  Discover helpful tips that can help you win customers.

  1. Use social media marketing that instantly ignites your target audience’s interests. What exactly is social media marketing (SMM)? Before I define what SMM is, first, think about being a kid at recess in elementary school.  That was a socializing activity.  When we acted social at playtime, we found children our own age also interested in playing marbles, swinging on the playground swings or closely examining ants marching along the ground in a column, etc. Our desire to be social and share common interests is natural in virtually every activity humans do.

When businesses engage online in SMM, marketers share messages (called content) that interest specific prospect types for that business.  So, think of being online like being on the playground back in elementary school.  You are engaging with prospective friends, but it is for business now.

For example, suppose you are a medical doctor.  You write lots of prescriptions.  To write prescriptions, you need ink pens.  Pencils will not do because graphite can be easily erased.  Since you don’t manufacture them yourself, you need someone who sells pens.

You instinctively look online for places that sell pens because for many years now businesses trained us to shop online.  Shopping is a social activity.

According to Statista, in 2019, an estimated 1.92 billion people purchased goods or services online, and during the same year, e-retail sales surpassed 3.5 trillion U.S. dollars worldwide. In business, we buy and sell goods.To effectively and successfully run a business, you must be social to let medical doctors know you sell ink pens.

The same is true for all businesses. Social media marketing is an activity you do to let a specific group of people know you have the solution to a certain problem or challenge they are experiencing.  As you socialize, you build business relationships with them.  This is done by providing content to which your target market immediately relates.

By sharing content relevant to your target audience, your company can increase brand exposure and broaden customer reach.  The more your company’s brand regularly appears online in many places, (like a familiar TV show), the more you build a fan base.  The more you socially build a reputation for being a trustworthy company, the more sales you make and the longer you stay in business.

  1. Socially engage with your target market using digital marketing. What exactly is digital marketing?  Digital marketing describes online marketing activities where you share your marketing messages on mobile devices and online using emails, SMS messaging, and real time reporting in the form of analytics.  Marketing online is electronic compared with offline marketing which commonly uses the US mails to mail marketing messages on paper, networking meetings, live public presentations, etc.

 

  1. Tell compelling stories using content marketing. What is content marketing? We all love to hear an interesting story.  Content marketing revolves around storytelling.  In content marketing you share online stories through videos, blogs, and social media posts that show how your business solution changes lives for the better.

 When effectively using content marketing, the messages you share connect genuinely with a targeted audience. They provide valuable information to consumers and create eagerness to purchase company products in the future.

  1. Do’s of social media marketing
    1. Pretend you are dating when it comes to social media. Just like going on a date with somebody new, put your best foot forward.  Be genuinely friendly.
    2. Take it slow as you get to know your target audience a bit at a time. Remember, you are building a meaningful relationship with target market influencers.
    3. Look for common interests between you and your ideal prospect. Talk about those interests in your social media content.
    4. Talk about the problems associated with the common interests you share. Then, share your ideas that make those problems better.
    5. Deliver value rather than just sell your products or services. Be a business friend, but not one that is just in it for the sale.
    6. Recognize that it takes time to build relationships with new customers. Just like in dating, on the first date you talk the things you may have in common (rather than when you’re going to get married.) Find out about each other and see if you have something in common.
    7. When commonalities are discovered, build on those commonalities. (Similar to when you learned if your ideal marble playing friend in elementary school liked to play with clearies, steelies or cats eyes marbles, etc., in marble games.  In other words, in your first Tweet, drop a nugget of information that helps your ideal prospect in some way.  Make your social media messages all about your prospect.
    8. After you write your content, promote it everywhere that’s appropriate to reach your target market.
  1. Don’ts of social media marketing
    1. Don’t spam by posting and breaking rules of the social media site.
    2. Don’t talk about features of your products/services and reasons to buy. Talk about benefits to the end user of choosing to solve his/her problem.
    3. Generally, don’t be all about the sale (unless it’s an ad)
    4. Don’t say disparaging or inappropriate things about other people. This can destroy your business reputation and credibility.
    5. Don’t misspell content. If you need to hire a professional writer, do it. If you’re just starting out and have limited marketing funds, see if you can trade services to get things done.

 

  1. What the Moz statistic means to those in business:
    1. If you are not using social networking, you are losing money. Returning to the playground example, if you were the shy kid and played alone, that doesn’t work well in business.  If you feel afraid to reach out and network, consider getting some professional counseling.
    2. If you are socially networking, are you using a social media content calendar with relevant target market topics? Get a free social media content calendar template from Hubspot here.

When you write content, have an end result in mind.  For example, if you are selling musical instruments to children, talk to the parents about the value of their child learning how to play a musical instrument. You could write a blog post on how playing a musical instrument develops self-discipline.  Another blog post might be about how it helps kids get over shyness.  Create a calendar of blog posts that methodically show how it helps kids in many (specific) ways.

  • Further tips on providing meaningful social media marketing include talking about the emotional aspect of your message. People act for emotional reasons.  When you say something that makes readers FEEL, your message is meaningful.  For example, if you sell hummingbird feeders, a FEELING Tweet might be, “Love feeling amazed watching hummingbirds fly? Imagine what would happen by putting up a hummingbird feeder in your own yard.”  Compare this with a salesy Tweet, “Hurry!  Hummingbird feeders on sale now at Sally’s Lawn and Garden.”

 

  1. How marketers can make relevant use of social networking to win customers.
    1. Know your target market. When you write social media messages, use the language, words, terms and passions of your target market.  Speak to them in a way that means something to them. For example, if you sell photocopiers, and a concern for your target is saving money on copies, talk about how they can get more copies by using the toner-saving feature. Talk about what matters to your MARKET more than what matters to YOU.
    2. Provide relevant content of high perceived value to your target market. The content you provide reveals strategies, tips, tricks that makes your target market’s jobs or lives easier, time-saving, satisfying. Find out what matters to your target.  Do this by listening and using their feedback. Then, genuinely show them that their interests are valid and important to you.  A great video that helps you understand their need to be validated it this brief video called Validation.
    3. Approach well-known target market challenges, issues and/or problems from a new, interesting, helpful angle. For example, suppose you sell sleep apnea and snoring relief products. Instead of only talking about how sleep apnea is a medical condition that could contribute to causing unwanted health issues, talk about sleep apnea and how a person’s snoring might be negatively affecting his or her relationship.  Those who snore may be unware how important it is to have sleep apnea checked out by a doctor.  But the clincher to send them to their doctor may be to reveal the benefits of a better relationship with a spouse by having it checked out.  This can all be conveyed using compelling and relevant social media marketing messages.

Content marketing in your social media messages works well to win customers.  Prospects like to hear and read testimonials, case studies and personal accounts about problems solved by using a specific product or service.  It helps build credibility and goodwill for your company products.

Lucé Media’s goal is to help small to medium sized businesses grow new leads and sales. We offer a free social media audit. Click here to sign up and we will get to you as soon as possible.

Now that we’ve shared some tips with you, would you share yours with us?  Leave a comment about your own social media marketing successes for others to enjoy.

 

Eight Tips for Effective Social Media Marketing in Plano TX

Eight Tips for Effective Social Media Marketing in Plano TX

An effective social media campaign is exactly what your business needs to grow. Social media marketing is a fantastic marketing tool. It improves branding, earns you quality leads, and increases your sales. If not well planned, it can turn into wastage of valuable resources like time and money. Of course, you can hire professionals for paid social media advertising in Plano TX. Nonetheless, below are eight tips for effective social media marketing.

1 – Know your goals 

You must always start by setting clear goals for your campaign. Your goal should be highly specific and define what you’re trying to gain from this campaign. Also, the goals you have for your campaign should be measurable. And your social media marketing goal should be relevant to your overall marketing goal. It can be building more audience or increasing traffic to your website, etc.

2 – Identify your ideal audience 

It helps when you get as specific as possible when it comes to recognizing your audience. For instance, if you identify your potential customers as parents, it is acceptable. But if you figure out that your ideal customers are parents living in the U.S. who earn about $75,000. And they belong to age groups from 35-50, primarily use Facebook and have no interest in outdoor activities. Such targeting increases your chances of success.

3 – Choose the right platform 

You don’t have to run campaigns on all the social media platforms out there. First, you should consider factors like who needs your product or service. If you want to sell directly to consumers, Facebook can be your best pick. If you want to target younger audiences, then you may choose Instagram and Snapchat for advertising. In case you want to market to other businesses, LinkedIn can do it for you.

4 – Consistent delivery of content 

A successful social media campaign becomes possible with constantly nurtured content. Whether it is blogs or images, you always have to keep the target customers in mind. It helps when you post industry-relevant information in the form of articles. It can help you fill your social media calendar and also boost your chances of success.

5 – Win and work with influencers

You should know that more than half of the consumers rely on influencers’ reviews for making a purchase. Since people have credibility in influencer, a recommendation about product/service indeed makes a difference. You should reach out to influencers and build a relationship with them. Also, prepare yourself to answer ‘what’s in it for me?’ questions. While you get more traffic towards your business, you should also see how you bring value to influencers.

6 – Expand your audience 

The more people see your message, the more leads you are likely to get. Your aim should be increasing social media followers who seem relevant for your product or service. The first thing you should ensure that your current customers follow you on social media. Contests are undoubtedly great ways to increase your following. You may also opt for paid ads to increase followers. 

7 – Keep the audience engaged 

If you want your social media campaign to be successful, you must engage your audience. Responding personally to new followers, answering queries, and interacting with other posts goes a long way to build trust. You have to provide some CTA (call-to-action) with every post. It can be a link to your blog, website, or an online store, etc. Creating valuable hashtags helps the audience to discover you easily.

8 – Track your results, analyze and optimize 

The best social media marketers rely on the trial and error method. It’s essential to track your results. Further, you should analyze the data and make the necessary changes to optimize your marketing campaign. It would help if you let the data lead you. Effective social media marketing is a continuous work in progress with timely tweaks as needed.

Parting thoughts

Those were the eight tips for effective social media marketing. The first thing you should do is recognize your goals and your audience as well. You can team up with influencers and use various ways to engage your audience. And yes, you must consistently deliver compelling content for your audience. You can also consider hiring a professional social media marketing agency in Plano TX.

Seven significant reasons to hire a website design and development company in Plano, TX

Seven Significant Reasons to Hire a Website Design and Development Company in Plano, TX

What’s the most effective step you can take towards the success of your business? Well, having a professional website for your business is indeed a key. Today, when websites have become common, it takes serious efforts to create a website that stands out. There are many drag-and-drop website creation tools online. But, nothing can match the quality of a site made by an experienced website designer. That’s why; you might want to consider hiring a website development company in Plano TX.

The following are the seven significant reasons you should hire a professional web development company.

1 – Gives you a high-quality website 

A professional web development company provided you with a high-quality website. Yes, there are many website design tools out there. But they can’t help you build a reliable and unique website. A website has several elements like images, headers, plug-ins, and codes, etc. An experienced web designer has the necessary skills, and he can create a stellar website for your business. Remember that website design includes both how it looks and how it works. And a professional design fulfills both the aspects.

2 – Saves your valuable time 

As a business owner, there must be countless things you need to monitor and manage each day. Creating a professional website will require you to learn to code. You will need to spend extra hours and effort to build a website. And it may not be as much reliable. Every second you work on website designing could get used to working on other valuable aspects of your business. By hiring a professional web designer, you can get an excellent website quickly, which is more value for money.

3 – Creates a positive first impression 

When your potential customer visits your website, they instantly form an opinion about your website. Whether the customers want to stay or leave your website relies majorly on your website’s design. You should know that people make snappy judgments when it comes to websites. So you might offer the best product or service, but if your website is lousy, then the user might leave the site in seconds. But, professional web designers create an impressive website that engages the visitors.

4 – You get a responsive web design 

More than half of the people online use mobile phones to access the internet. It means a majority of your potential customers are likely to visit your website from mobile devices. If you plan to get a different site for each device like computers, smartphones, etc., you will spend a lot. Instead, you should hire a web development company as they will get you a responsive website. It means your website will run smoothly across all devices, be it tablets, mobile phones, PCs, or laptops.

5 – Search engine optimized website 

Seven significant reasons to hire a website design and development company in Plano, TXYou might have the best products or services on your website. But if your website doesn’t appear in search results, you will have no sales. That’s why it’s essential to optimize your website for search engines. When you hire a professional web designer, they will ensure that your site shows in search results. A professional web designing company will optimize all the pages on your website to improve its online visibility.

6 – Competitive advantage 

When you hire a professional web designer versus DIY your website, you earn a significant competitive advantage. Many small business owners tend to DIY their site to save money. But the lack of experience in website designing delivers an inferior website. When you have a professionally created website, it will rank on top for the related user queries. It can help you stay ahead of all your competitors.

 7 – Faster loading website 

As much as the appearance of your website matters, the speed of your website is critical too. If your website takes too long to load, users are likely to close the tab and visit the competitor’s website. A professional web designer uses integrated features and plug-ins to provide maximum speed and security to your site. Such a site can help you get more traffic than ever.

To finish off

Those were the seven significant reasons to hire professionals for your website design in Plano TX. It saves you valuable time and provides you with a flawless website. Most of all, web developers optimize your website for search engines. By hiring a web development company, you can get a high-quality website that drives excellent results.

How SEO assists in reputation management in Allen, TX

How SEO assists in reputation management in Allen, TX

Out of the myriad advantages offered by tailored and tactical SEO, a key benefit is reputation management. The main reason why an online user will buy from you and not your competition is ‘trust.’ To build trust, you need to ensure that you have a stellar perception online. This is exactly where reputation management comes to the forefront. This activity looks at enhancing the positive side of your brand and reducing negative mentions about the brand.

A good reputation management services provider in Allen, TX will help you craft an industry authoritative brand image online so that more users trust you and do not hesitate to make purchase decisions in your favor.

How is SEO tied to reputation management?

When users search for a brand or product, the results they see on search engine results pages (SERPs) are SEO-driven. Users opt for a lot of channels like social media platforms to know more about a brand and gain trust before they can patronize the brand. Here are some ways in which you can boost brand reputation with SEO

1 – Credible content

Content is the medium through which your brand interacts with your potential customers. High-quality content radiates the leadership position of the brand. Valuable content delivered regularly will help the site users gain trust in your brand and convert to loyal customers online.

2 – Handle social profiles

It is not uncommon for people to first check the brand’s social media profiles. They are keen to know how your brand interacts with customers, how you react to negative mentions, and how responsive you are, in general. Make sure to create social media profiles that are similar to brand names. This helps Google search bot to show the right profiles when someone searches for your brand. Also, create the profiles in line with the offering your brand provides. So, if you concentrate heavily on local business, then a listing on Yelp or Foursquare will help. If you are in B2C then a well-maintained Facebook profile will add value.

3 – Focus on customer satisfaction

If a user finds high-quality content, he or she will stay longer on the site. For the Google algorithm, this is a sign of customer satisfaction, and your brand will be rewarded with a higher SERP ranking. For this you need to analyze your site if the site is ranking for the key terms they are using, and also which pages they regularly visit. This will help you enhance the organic traffic user experience. Enabling this pointer will also bolster your reputation management goals.

To conclude

These were some ways an Allen, TX SEO services expert will build a brand reputation for your company. It is best to enlist the assistance of the right SEO agency to achieve expected outcomes in this digital marketing activity.

How Can Paid Social Media Advertising Benefit Your Business?

How Can Paid Social Media Advertising Benefit Your Business?

Irrespective of whether your business in small or big, paid social media advertising has become the necessity for brands to grow in this era. To create an impression on the viewer’s mind and convert them into potential leads, paid media advertising plays a significant role. Businesses who do not consider paid social media advertising are losing great opportunities. That’s why; companies not aware of paid advertising should read this guest blog.

Following are some of the benefits of paid media advertising that states how it can benefit your business.

  1. Advanced targeting 

Paid advertising will help your company to reach specific audiences looking for a similar brand. Once the viewer takes a look at your website, you can run a campaign retargeting the same customers who have shown interest in your service. Therefore, it allows you to be in touch with the company with genuine customers and providing the service. The advanced targeting includes demographics, job titles, interests, geography, etc., depending on the company’s needs.

  1. Enhances brand awareness

Implementing a social media marketing agency can enhance brand awareness, helping to engage a broader audience. After creating a profile, you can start interacting with customers. As a result, you can understand what they are looking for while promoting your business. Simultaneously, it also helps in building the business’s reputation. Every post that you will share on the website will have a chance to reach a large section of people, attracting more customers. Therefore, these clients will get converted into potential leads in the next time.

  1. Better alternatives

Trials and optimizations are done to find out valuable data for a brand and its audiences. The social media advertising agency  would design advertisements according to the need so that it is click-worthy and has a call to action. There have several alternatives to put forward the ad, such as Facebook offers creating carousel units, single image ads, screen takeovers, etc. With all such aspects, it becomes easier for you to create an ad that leads to a higher conversion rate.

  1. Give marketplace insights

One of the essential benefits of an advertising agency is the market place insights. It is the only way you can analyze the customer’s requirements and directly communicate with them. Continuously monitoring the website will help you to know what your customer is looking for. While doing so, there is no need for you to have a social media presence. It means if you are not active, your company’s profile will continue to work.

Another advantage is to sort the content optimization segment depending on various categories. All these tools will help you pick up the best combination to generate profits for the business.

  1. Access mobile usersHow Can Paid Social Media Advertising Benefit Your Business?

More than half of the people spent time on social media is mobile users, so ensure your website is mobile-friendly. Whenever a user wishes to buy a service or a product from a company, they look for the company’s social media profile first. If they do not find any website, they might not like to go ahead anymore. But a beautiful and attractive profile with proper information will convince them to avail of the service.

  1. Cost-effective

Owning a business is not easy, and you also need to handle a lot of expenses. On that note, many companies might think that a paid advertisement will lead to more costs, but this is not true. Instead, a paid ad would help you to attract a more targeted audience for your business. Therefore, potential customers will avail of the company’s services, increasing the company’s sales and profits. Alongside this, it also depends on the firm you choose; an experienced and reputable firm knows how to invest the company’s budget effectively. That’s why; paid social media advertising can also be termed as cost-effective.

Final notes!

In 2020, more than 90% of small businesses were expected to expand their social media business. The numbers are enough to indicate how essential and beneficial it has become to have a website on social media. It would be better to look for a professional agency who can manage all such activities, while you can concentrate on other aspects. Investing in paid social media advertising will help enhance your target, amplify reach, and achieve more significant outcomes.

Looking for the best search engine marketing company in Frisco TX? Here’s a Quick Analysis!

Surviving in the competitive world is not easy, and for a company’s growth, SEO is highly imperative. Brand awareness, an increase in the conversion rate, and customer engagement are essential aspects that help in building a company’s reputation. SEO plays a crucial role in framing a company’s impression on the customer’s and digital market, and that’s why; you need to hire a suitable SEO company.

Here is a quick analysis that will guide you to hire the best SEO Company.

Understanding the targeted audiences need

According to a report, more than 90% of online searches come through a search engine. It’s essential to hire an experienced companyto ensure that your business gets near about leadsBefore hiring anyone, you need to see whether the company can understand the targeted audience’s needs. If a company cannot understand the need, it would be challenging for them to create an impact on the digital platform. Thus, look for an SEO service that has the necessary expertise to work in this field.

  • Keep up with the challenges.

The Google algorithm is changed around 500 times a year, and each one is different from the other. The social media agency must have the ability to cater to the changes, and there should not be any downfall after such change. Also, a company that can predict the differences can help a company grow in the future.

  • Be innovative and creative. 

After taking a look at the needs of the audience, the SEO Company must design and put forward the services and products innovatively and creatively. People are more attracted to unique things and would not like to view the same content or image of the product repeatedly. That’s why; hire a creative and innovative SEO Company, who has the calibre to get more accolades.

  • Ask for a portfolio.

Before making a decision, it’s better to take a look at the company’s portfolio. Thus, it would help you understand how they work and get an idea about their previous work details. Experience also plays an integral role, and an experienced company will do a task exceptionally well. Of course, you are investing a significant amount on them, so it’s essential to ensure that you will receive a high return on investment.

  • Focused company 

The SEO Company needs to ensure that it can increase the leads of your business. If they cannot assure that they can get potential leads for your business, it would lead to disinvestment. Every company would promise you to get leads for your business, but to have a surety, take a look at its reputation. A company’s reputation can help you decide if they are the right ones to be hired. Around 15% of conversion rates are drive-by SEO, a significant value. Therefore, keeping this value in mind while selecting an SEO company will help you pick up a suitable company.

  • Communicate with the firm 

Communication also plays a huge role as you would require regular updates from them. If you see that there are not efficient enough to provide timely results like analytics reports, experts suggest, why would you hire them? Therefore, look for a company that is quite clear in their thoughts and knows everything they need to do.

  • Social media interaction

The thin line between personal and professional life is gradually disappearing. Now many businesses are done through online platforms like LinkedIn, Facebook, Instagram, Pinterest, and various other ways. A certified and experienced SEO company would have a command over social media portals. They should know how a company needs to work on these platforms to create a significant impact on the customers. The more effect they create, the better it would be for a company to gain leads.

Parting thoughts

Selecting the right Search Engine Optimization service is imperative for your business. Look for a firm that can show you the right path beneficial for your business. Do not hire a company that tries to convince you or make big promises; try to look for papers that prove what they are saying. Be careful while hiring a company as a huge investment is involved.

Why Video is Important For Growing Your Small Business in Allen, TX

Why Video is Important For Growing Your Small Business in Allen, TX

“We’re operating in a world where one good video can lead to a massive social following.” – Mike Henry

 The average person will spend over five years of their life on social media. That’s more time than we will spend eating or socializing. In that time, we could fly to the moon and back 32 times or watch the Simpsons series 215 times – whichever you find more useful.

Social media has become a big part of our daily lives—so take advantage of it. People aren’t looking at billboards; they hate your spam emails, and please don’t call unexpectedly.

People like video

In fact, people say they want to see more video from brands in 2021. The use of video as a marketing tool is up 20% from last year. That means 86% of businesses are trusting video and realizing the importance of it. As a growing small business, you should too.

Video increases website traffic and the length of time people stay on your website. The longer people are on your website, the longer you have to get your point across to them. People have short attention spans, grab ahold of every second you can.

Using a video on your landing page can increase your conversions by 86%. Do you feel like you’re throwing your content out there but no one is looking? Give them a good video to watch.

Tips:

  • You have about 3 seconds to catch someone’s attention in your social video. So skip the introductions and start right away with useful and interesting content.
  • Make sure your videos have subtitles. More people are beginning to watch videos on social media with sound, but there are still many who don’t turn the sound on. Go by the rule; ‘design for sound off, delight with sound on.’

People like to share

Sure, that viral video of cats being scared out of their minds by cucumbers is worth a share. But people don’t just want to share silly cat videos; they want to share your videos too. Make your content easy to spread around.

Landing pages with videos are 40x more shareable. When we like what we see, we want to share it with our friends. People like looking at videos a lot more than they like looking at paragraphs. The average person only reads about 20% of words on a webpage.

There are more visual learners in the world than not. So not only do a lot of people respond better to videos over plain text, most are getting more out of it. You want people to remember your thoughts and ideas. Knowing the way people learn and take in those ideas are essential to your small business.

Tips:

  • Your videos need to be quality. The novelty that anyone can post a video on social media has worn off, and people want something made well.
  • Your video will give you different results on different social media platforms. Test them out to learn which platform works best for your brand.

People Like People

“Using video to connect with a prospect is so much more than a cold call. It humanizes the selling process.” Jill Rowley

People are done with impersonal and cookie-cutter marketing tactics. They want honesty; they want something real. They want to feel a connection with you, your brand, or your product. Most customers throw reason and logic out of the window and use their emotions when making a purchase.

Video provides that face to face interaction that people want. When you have their attention in that way, it opens up doors to make that connection. They can read your physical cues and see your passion. If you can touch on their emotions in an honest and positive way, your video will do much better than one that is empty and fake.

This concept especially applies to small businesses. The mass majority doesn’t have a clue who you are yet – but that doesn’t mean they don’t want to. Take advantage of the fact that you’re not some huge company that people can’t get close to. Let people in, in simple ways. People want to know you, what your workspace is like, who you work with, how you relate to them — your customers. Video will help you do just that.

Tips:

  • Businesses who optimize an emotional connection tend to outperform their competition. Test out different scripts and find which ones resonate more with your audience.
  • Be yourself. Your audience will be able to tell if you’re forcing emotions or trying to deceive them.

What next?

People trust videos to teach them how to do things, to make them laugh when they’re having a bad day, to get to know people, to be told information about life and what’s going on in this crazy world.

So you, as a small business, need to use video to teach your customers how to use your products, find ways to speak to them about your business and make their day a little brighter at the same time. Use video to help your customers get to know you, and give them information about how you can make their life in this crazy world a little better.

It is important for you to take advantage of every resource you can. Using video as a part of your social media marketing strategy is one of the easiest and most rewarding resources available to you.

If you’re ready to start growing your small business, call (469) 907-1057 or send a quick email (information@lucemedia.net ) to our team at Luce Media. Let us help you create effective videos for social media.

What are the Different Types of Digital Advertising in Plano, TX

What are the Different Types of Digital Advertising in Plano, TX

Businesses need to reach out to customers in more than one way. Digital advertising provides them with the gateways to reach a larger and interested audience. Compared to traditional advertising, it is the best medium when you are reaching out to local audiences. A strategic direct mail campaign for local enterprises can be an effective use of traditional forms of the media channel.

But for maximum outreach, maximum outcomes, and continuous monitoring, digital marketing is the best way. Contact Luce Mediaand find the best platform for promoting your ware. A digital marketing agency specializes in all online things. The agency may be familiar with the traditional form, but its main area of function is digital.

Luce Media strives to provide you with the best strategies and the platform to advertise your products and service. Whether your business is B2B or B2C, by using digital advertisements, you will be able to increase your online presence successfully. An enhanced visible presence paves the way for more conversions and, ultimately, sales.

The current digital scenario is changing every day. Businesses need to make their presence felt in better ways. There is not a single mechanism that will give you results. You have to learn to play with the available options. Digital advertisements allow your company to have more visibility through a wider audience.

The broad reach and diverse approaches have to incorporate the following avenues, like

1 – Search Engine Optimization SEO

2 – Social Media Marketing

3 – Website Design and Development

4 – Lead generation

5 – Email marketing

6 – Account-based Marketing

7 – Marketing Automation

The digital strategy 

Whether it is the design, the channel, or the message elements, every aspect of the campaign needs a considerationThe thought process has to work in your favor. You have to determine the best ways to create and implement digital ads. If integrating them into your advertising strategy can help with positive results, then the following factors are vital:

1 – Inclusion of Creative elements such as logo, fonts, images, and graphics

2 – Spending your budget on the most well-performing platform

3 – Conducting research and collection of user data to plan a strategy

4 – An idea of the buyer process and analytics to understand the outreach

5 – Knowing your target audience and defining your brand to them

When to use digital marketing 

Digital agencies are the best fit for businesses that desire to reach out to a specific audience. Digital marketing allows for targeting potential and broad reach. Digital agencies have the expertise to companies that look to improve their online presence. The idea is to generate more leads through their website. When you have a visible online presence, more and more interested prospects line up to view your brand.

To wrap it up

Contact Luce Media. Let the best digital marketing agency with the right mix of graphic designers, web developers, copywriters, videographers, and experts work for your success.

 

What is the Importance of Website Development Company in Frisco TX for Your Business?

What is the Importance of Website Development Company in Frisco TX for Your Business?

In today’s time, a company cannot grow without making a presence in an online platform. An online presence facilitates a more significant conversion rate while reaching a vast market range at a minimal cost. Studies show, companies that have professional and attractive websites have grown immensely over the years. Business owners believe that investing in website development companies have helped them expand their sales and growth.

Builds the first impression 

It would be wrong in the 21st century if you do not have a website for your company. Also, having a website is not the ultimate goal as you need to update them to ensure that it’s working effectively, continuously. Around 50% of users will never avail of your service if your company does not have an attractive website. Hiring an website development company will prove beneficial in a lot of ways. They would first create a profile or open a website for your business, and continuously update it. A wrong impression can lead to a loss, and a suitable web development company will ensure that it does not happen.

Effective communication with your clients

When it comes to expanding your business and generating leads, interaction with your clients is essential. Create a website that can help you to communicate with your viewers and ask their valuable reviews. Therefore, it makes them feel that the company is more responsible and they should avail of their service. Along with that, if you incorporate the feedback that they have offered while updating a product, it leaves a good impression on the client. It states to what extent you are concerned for your clients.

Enhances connectivity 

A website will have a better chance of reaching more clients. Still, to achieve the target, you need to continuously upgrade your site with useful content, attractive website design, easy navigation, etc. Planning to incorporate all such aspects will help the users to opt for your business. Moreover, it also enhances the website’s traffic and the site’s exposure. But ensure that you hire the best website development company, that is efficient enough to handle everything on your behalf.

A website – More reliable firm 

A website shows how responsible and professional you are towards your company. The way you represent your website will play an integral role in attracting more leads. That’s why; it of utmost importance that your website is handled by a professional. On the company’s website, you can add the skills, credentials, details of various products and services, etc. Whenever a visitor is browsing your site, they would look for all such aspects. Once they get all the essential information, it would be easy to gain the visitors’ confidence and trust. Also, they would be interested in availing of their product, which is the most crucial aspect.

Value and price 

The main objective of a company should never be only to design a website and then leave it like that. You need to do all the necessary things to keep it alive in the competitive world. For example, if you buy an expensive car and keep it in the garage, it would stop working after a specific time, isn’t it? The same theory is applicable here, as when you are creating a website, you also need to handle them. You need to frequently update them and retain your old clients while attracting new leads. The best way to do this is to hire a web design expert and hand over the entire thing.

In the end!

A professional website will not only get leads but also promote the business round the clock. But for that, ensure that you are hiring the best designing company that has the essential qualification to offer the best results. Investing in a website will help drive your audience to learn more about your company and its services. The best company will also have skilled experts, and they know the importance of a website. Therefore, they can help your company to grow while increasing profits for your business.

Why is Social Media Marketing Important in Plano TX?

Why is Social Media Marketing Important in Plano TX?

Social media is an essential part of marketing strategy. Social media platforms offer you the opportunity to connect with your customer. Today, every second person has a smartphone in hand. Every second person is handling a laptop or a tablet. Smart devices provide a secure gateway to social media platforms.

Advertising about your brand on social media helps you to connect with your customers. It also leads to increased awareness of your brand. With more than three billion people using social media every month, it is not a passing trend- it is here to stay and dominate. It is time to realize the potential of marketing through social media channels for maximum outreach and outcomes.

Why choose social media platforms

Social media is an emerging trend. It is one of the essential aspects of digital marketing. The platforms provide incredible benefits. The advantage is that you reach out to millions worldwide. If you are still not using this channel effectively, you are sure to miss out on valuable opportunities. Make use of the medium to spread the word about your product and the objective.

Luce Media, provides services that every business needs. For incredible growth, companies, big or small, need to leverage social media channels efficiently. The reasons to connect are many. Social platforms are the in thing and simple to use. Apart from these reasons, the main aim is to reach the target audience. The lure is obvious- people hang around popular social networks.

The elements of social media advertising 

It is time businesses took advantage of the tendencies. It serves your interests to connect with the millennia on different levels. When you choose social media to market your wares, you also

1 – Improve your brand awareness and increase business visibility

2 – You engage with your customers

3 – You improve brand loyalty

4 – Increase traffic to your website

5 – You enhance your SEO rankings

The role of social media in advertising 

The importance of social media is growing at an alarming speed, particularly for business. More and more people are joining social media sites regularly. The social media industry is set to become more significant in the coming years.

Give your brand the social media feel. You not only generate more business, but you also connect better. It makes your digital marketing process more accessible. Your business needs to take advantage of sites such as Facebook, Twitter, and LinkedIn. It is the best strategy to keep up with the competition.

According to 2020 social media numbers, there are over 2.6 billion users worldwide. It is 42 percent of the total population. Almost 81 percent of adults in the US have a Facebook account. The numbers are increasing every moment.

To wrap it up 

Chose to sail with Luce Media the social media wave is not ending anytime soon. Give your business the social media edge and stay ahead in the race.