How Search Engine Marketing Can Drive New Customers and Patients to Your Business

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Search Engine Marketing (SEM) is an effective way for businesses to drive new customers and patients to their business or practice. SEM involves utilizing SEO and PPC to enhance visibility and acquire leads and revenue.

SEO can help your website rank higher in search engine results, making it easier for potential customers and patients to find your business. SEO is the process of optimizing a website to appear higher in organic search engine rankings. This is done by creating valuable content, optimizing the website’s structure and code, building backlinks, and creating a strong social media presence.

What is Search Engine Marketing?

Search Engine MarketingPPC is an online advertising model where businesses pay for each click on the ad. PPC ads appear in search engine results when people search for a relevant keyword or phrase. This is a great way to target potential customers and patients actively searching for your product or service. PPC ads can be highly targeted and set to a budget that fits your business.

SEO can help you reach customers who are actively searching for your business. PPC can help you reach customers who may not be actively searching but are interested in what you have to offer. By combining SEO and PPC, businesses can create a powerful search engine marketing strategy that can reach many potential customers and patients.

Optimizing your website and creating high-quality content can increase visibility in search engine results pages. This can help build trust with customers and patients and increase their chances of visiting your website. You can also use PPC ads to reach customers and patients actively searching for your services or products.

You can also establish yourself as an authoritative source in your industry by creating relevant content and optimizing your website for search engine rankings. Search Engine Marketing (SEM) can also help you build an online presence and increase brand awareness.

SEM is a Powerful Tool

Overall, Search Engine Marketing (SEM) is a powerful tool for businesses to drive new customers and patients to their business. Optimizing your website and creating high-quality content can increase visibility in search engine results and build trust with potential customers and patients. PPC advertising can also help you reach customers actively searching for your product or service. By combining SEO and PPC, businesses can create a powerful search engine marketing strategy that can help to drive new customers and patients to their business.

Time spent on social media

Average Time Spent Daily On Social Media

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In 2022, social media is one of the best ways for people to connect with one another.

It not only allows people to stay in touch across continents and time zones but also with friends who live just a few houses down. We’re connected today in ways previous generations couldn’t even have dreamed about.

Average Minutes Per Day on Social Media
But with that constant connection comes this question: How much time do people spend on social media each day? Is it too much? Should we be embracing our increasingly connected lives, or making an effort to cut back on screen time? The answer to that question is up to each person to make for themselves, but first, they need to know the numbers.

Read on to see how much time people actually spend on social media in 2020.
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Video marketing is a huge part of modern dentistry marketing in DFW. Use this guide to learn how to get started and how to get the most out of video marketing.

Outstanding Video Marketing for DFW Dentists

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Imagine having an extra $10K – $30K every month from just adding video content to your website?  That’s what some dental websites are experiencing right now after starting video marketing for dentists in Dallas, TX.

You know just how difficult it can be to get new patients if you’re a dentist.  You can spend all day posting on social media without seeing any results.  Video marketing for dentists is a leap forward towards generating new patients.  It’s time to stop wasting your time and start getting more patients in the door!

Video marketing for dentists is one of the most effective ways to reach new customers online.  They are proven to increase patient numbers by up to 30%.

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How to Turn a Single Blog Post Into a Month’s Worth of Content Marketing

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Creating high-quality marketing content on a regular basis can be tricky for any business. Here’s how to make a month’s worth of it from a single blog post.

CREDIT: Getty Images

As an already busy entrepreneur running the day-to-day operations of your business, it can get easy to neglect one of the most important aspects of your brand’s long-term success: online marketing.

When it comes to the online marketing world, the success or failure of the entire operation relies on you creating amazing online content (in some way, shape, or form) and then making sure relevant people consume that content.

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Welcome to Lucé Media – Social Media Strategy and Metrics

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Welcome to Lucé Media.  We are glad you stopped by.

Lucé Media is a collective of some of the best digital, social, video and innovation talent around.  I hope you had a chance to read about our group on the Our Team page.  Our company, Lucé Media is created to be a digital innovation consultancy designed to help business owners realize the true potential of this digital age. If you need a helping hand from experts in the world of digital innovation, our goal is to exceed all your expectations with our exceptional solutions for today’s digital world. Read more