Be A Dentist, Not A Dental Marketing Expert
Most dental practices are invisible online. Yours doesn’t have to be. Luce Media is a dental marketing company built for dentists who are ready to stop guessing and start growing — with a marketing partner who understands the dental industry, tracks every dollar, and delivers patients, not just promises.
We combine dental SEO, paid advertising, social media marketing, and strategic consulting into one cohesive system designed to fill your chairs and grow your revenue. Whether you’re a solo practitioner in Dallas or a multi-location group practice across Texas, our dental marketing services are built around one metric: new patients through your door.
Why Dentists Choose Luce Media as Their Marketing Agency
Choosing the right dental marketing firm is one of the most important business decisions a practice owner can make. The wrong agency wastes your budget on vanity metrics. The right one fills your schedule.
Here is what makes Luce Media different from every other dental marketing agency you’ve talked to.
We specialize in dental. We are not a generalist agency that happens to take on a dental client now and then. Dental marketing is a core vertical for our team. We understand the patient journey, the competitive dynamics of local dental markets, and the compliance requirements that come with healthcare marketing. That specialization means faster results and fewer wasted dollars.
We are based in Texas and built for local markets. Our roots are in the Dallas-Fort Worth metro, and we serve dental practices across Texas — from Plano and Frisco to McKinney, Addison, Allen, and beyond. When you work with Luce Media, you work with a dental marketing agency that understands your local market, not a call center on the other side of the country.
We measure what matters. Every dental marketing service we deliver is tied to measurable outcomes: phone calls, form submissions, booked appointments, and revenue. We provide transparent reporting so you always know exactly what your marketing investment is producing.
We offer strategic consulting, not just execution. Many dental marketing companies will run your ads or post on social media without ever asking whether the strategy behind those tactics is sound.
At Luce Media, every engagement starts with a strategic assessment. We function as a dental marketing consultant first and an execution partner second — because tactics without strategy is just noise.
Our Dental Marketing Services
Luce Media offers a full suite of dental digital marketing services, each designed to work together as part of a unified growth strategy. Below is an overview of what we deliver for dental practices.
Dental SEO — Get Found When Patients Search
Search engine optimization is the foundation of every successful dental marketing strategy. When a potential patient searches “dentist near me” or “dental implants in Dallas,” your practice needs to appear on the first page of Google. That is exactly what our dental SEO services deliver.
Our approach to dental search engine optimization includes technical site audits, keyword research tailored to dental procedures and local markets, on-page optimization, content strategy, local SEO (Google Business Profile optimization, citation building, review generation), and authoritative link building. We do not rely on shortcuts or black-hat tactics. We build sustainable organic visibility that compounds over time.
Whether you need a dental SEO agency to overhaul your entire online presence or targeted optimization for a specific location or service line, our team has the expertise to move the needle.
What you get: Higher Google rankings for the searches that drive new patients, more organic traffic to your website, and a growing pipeline of inbound patient inquiries — without paying for every click.
Dental PPC & Google Ads — Immediate Patient Flow
Organic SEO takes time. If you need new patients calling this week, dental PPC advertising is the fastest path. Our dental PPC agency team builds and manages Google Ads campaigns specifically for dental practices, targeting high-intent keywords like “emergency dentist,” “dental implants near me,” and “teeth whitening [city].”
We handle everything: keyword research, ad copywriting, landing page design, bid management, conversion tracking, and ongoing optimization. Every campaign is structured to maximize your return on ad spend while minimizing wasted clicks from people who will never become patients.
Our dental pay-per-click management goes beyond just running ads. We analyze which procedures generate the highest lifetime patient value for your practice and allocate budget accordingly. A $5,000 implant case is worth more than a $200 cleaning — and your ad strategy should reflect that.
What you get: Immediate visibility at the top of Google search results, a predictable flow of new patient calls and appointment requests, and full transparency into cost-per-lead and return on investment.
Dental Social Media Marketing — Build Trust Before the First Visit
Today’s dental patients research practices on social media before they ever pick up the phone. A strong social media presence builds trust, showcases your team’s personality, and keeps your practice top-of-mind in your community.
Our dental social media marketing services include content creation, community management, paid social advertising on Facebook and Instagram, and performance reporting. We create content that resonates with real patients — not generic stock-photo posts that every other dental office is sharing.
From educational posts about procedures to behind-the-scenes team content and patient success stories (with proper consent and HIPAA compliance), we build a social presence that makes prospective patients feel like they already know your practice before their first appointment.
What you get: A consistent, professional social media presence across Facebook, Instagram, and other platforms, increased engagement and follower growth, and social proof that converts browsers into booked patients.
Dental Website Design — Your 24/7 Patient Conversion Machine
Your website is the hub of your entire dental marketing strategy. Every ad click, every Google search, every social media visit eventually leads to your website. If that website is slow, outdated, or confusing, you are losing patients every single day.
Luce Media designs and develops dental practice websites that are fast, mobile-responsive, visually compelling, and built to convert visitors into patients. Every site we build includes clear calls-to-action, online appointment scheduling integration, procedure-specific landing pages, and schema markup that helps Google understand and rank your content.
We do not use cookie-cutter templates. Every dental website we create is custom-designed to reflect your brand, your team, and the unique value your practice offers.
What you get: A modern, high-performing website that ranks well in search engines, converts visitors into patients, and represents your practice with the professionalism it deserves.
Dental Reputation Management — Protect and Grow Your Online Reviews
Online reviews are the new word-of-mouth. A dental practice with dozens of five-star Google reviews will attract more patients than a competitor with better clinical skills but no online presence. That is the reality of modern dental marketing.
Our reputation management service helps dental practices systematically generate positive patient reviews, monitor review platforms for new feedback, and respond professionally to both positive and negative reviews. We also help you address the root causes of negative feedback so your patient experience improves alongside your online reputation.
What you get: A growing collection of authentic five-star reviews, proactive monitoring and response across Google, Yelp, and Healthgrades, and a reputation that reflects the quality of care you actually deliver.
Dental Content Marketing — Educate, Rank, and Convert
Content marketing for dental practices serves two purposes: it helps your website rank for more keywords in Google, and it educates prospective patients so they feel confident choosing your practice.
Our content team creates blog posts, procedure pages, FAQ content, and educational resources tailored to the questions your ideal patients are actually searching for. Every piece of content is optimized for search engines and written in a voice that is authoritative yet approachable.
We also develop content strategies around high-value procedures — dental implants, cosmetic dentistry, orthodontics, pediatric dentistry — so your practice ranks for the searches that generate the most revenue.
What you get: A steady stream of fresh, optimized content that drives organic traffic, positions your practice as a trusted authority, and supports every other channel in your marketing mix.
Dental Marketing Consulting — Strategy Before Tactics
Not every dental practice needs a full-service marketing agency. Some need a dental marketing consultant who can assess their current efforts, identify gaps, and build a roadmap for growth.
Luce Media offers dental marketing consulting engagements for practices that want expert guidance without a long-term retainer. We audit your current marketing, analyze your competitive landscape, review your patient acquisition costs, and deliver a prioritized action plan you can execute internally or with our support.
For larger practices and DSOs, we also offer fractional CMO services — giving you access to executive-level marketing leadership at a fraction of the cost of a full-time hire.
What you get: A clear, data-driven marketing strategy tailored to your practice, prioritized recommendations ranked by impact and effort, and the option to engage Luce Media for ongoing execution or handle it in-house.
Who We Work With
Luce Media provides dental marketing services to a wide range of practice types across Texas and beyond.
General and family dentistry practices looking to increase new patient volume in competitive local markets. Cosmetic dentistry practices that want to attract higher-value cases like veneers, implants, and full-mouth restorations. Pediatric dental practices seeking to build trust with parents through educational content and community engagement. Orthodontic practices competing against both traditional orthodontists and direct-to-consumer aligner brands. Multi-location dental groups and DSOs that need scalable marketing systems across multiple markets. Dental startups launching new practices and needing to build visibility from the ground up.
Whether you are a solo practitioner or a growing dental organization, our dental marketing agency tailors every strategy to your specific goals, market, and budget.
Our Dental Marketing Process
Working with Luce Media follows a structured process designed to deliver results as efficiently as possible.
Step 1 — Discovery and Audit. We start by understanding your practice: your goals, your ideal patients, your competitive landscape, and your current marketing performance. We conduct a comprehensive audit of your website, SEO, paid advertising, social media, and online reputation.
Step 2 — Strategy Development. Based on the audit findings, we build a custom dental marketing strategy that prioritizes the channels and tactics most likely to drive results for your specific situation. No two practices get the same playbook.
Step 3 — Execution. Our team implements the strategy across all agreed-upon channels — from SEO and content to PPC and social media. We handle the heavy lifting so you can focus on patient care.
Step 4 — Reporting and Optimization. Every month, you receive a clear, jargon-free report showing exactly what we did, what results it produced, and what we are doing next. We continuously optimize based on real performance data, not assumptions.
Who Is This Person I Am Talking and Meeting With?
At Luce Media, you will not meet with the CEO at the beginning of the sales process, only to never see her or him again once the deal is inked! You will have the CEO’s phone number, email address, Zoom link, and any other form of communication you would like to use.
Mark Toney, the CEO of Luce Media, will be your single point of contact from start to finish, available to answer any questions you may have.
Don’t get us wrong – Luce Media is not a one-man band. We have some of the most talented and experienced digital experts working with us. Experts in dental marketing, super creative designers, digital ad experts, researchers, and more. They are the ones who make the magic happen.
You can count on our CEO to review your account monthly to ensure all efforts are on track. Our CEO also delivers the results of our efforts each month in our detailed, in-person monthly reports. Mark’s job is to show you where and why you are growing and the exact number of new patient appointments our efforts generated for you the previous month.
Ready to Grow Your Dental Practice?
Stop losing patients to competitors with better marketing. Luce Media is the dental marketing agency that dentists trust to deliver real, measurable growth — not vanity metrics, not empty promises.
Schedule your free dental marketing strategy call today. We will review your current online presence, identify your biggest opportunities, and show you exactly how we would grow your practice.
Schedule Your Free Strategy Call → https://calendly.com/lucemedia/luce-media-meeting-request
Call Us: 469) 907-1057
Luce Media — Dental Marketing Agency | Dallas-Fort Worth, Texas
We’d love to have you as one of our clients – all you have to do is fill out the contact form. Our CEO will schedule a brief, 20-minute appointment where we will offer a free website analysis and digital marketing consultation as quickly as possible.
Frequently Asked Questions
1. What does a dental marketing agency do?
A dental marketing agency plans, executes, and manages marketing strategies specifically designed to help dental practices attract new patients and grow revenue. Services typically include search engine optimization (SEO), pay-per-click advertising (PPC), social media management, website design, reputation management, and content creation. The best dental marketing agencies — like Luce Media — go beyond individual tactics to build comprehensive strategies that align with your practice goals.
Contact us to get free website analysis and digital marketing consultation.
2. How much does dental marketing cost?
Dental marketing costs vary depending on the scope of services, the competitiveness of your local market, and your growth goals. Most dental practices invest between $2,000 and $10,000 per month in professional marketing services.
At Luce Media, we work with practices across a range of budgets and always start with a strategy conversation to ensure your investment is allocated where it will produce the greatest return.
3. How long does it take to see results from dental marketing?
The timeline depends on the channels involved. Dental PPC advertising can generate new patient calls within the first week of launching a campaign. Dental SEO typically takes three to six months to produce significant ranking improvements and traffic growth, though some quick wins can appear sooner. Social media and content marketing build momentum over time, with compounding returns the longer you invest.
4. What is the best marketing strategy for a dental practice?
The best dental marketing strategy combines multiple channels working together. SEO builds long-term organic visibility. PPC delivers immediate patient flow. Social media builds trust and community engagement. Reputation management ensures your online reviews reflect the quality of your care. The specific mix depends on your practice’s current situation, competitive landscape, and growth goals — which is why every engagement at Luce Media starts with a strategic assessment.
5. Do I need a dental-specific marketing agency, or can a general agency handle it?
You can hire a general marketing agency, but you will likely spend more time educating them about your industry than benefiting from their work. Dental marketing has unique considerations: HIPAA compliance, patient privacy, procedure-specific keyword targeting, local competition dynamics, and insurance-related messaging. A dental marketing company that specializes in the industry already understands these nuances and can deliver results faster.
Contact us and ask for a website audit to know better.
6. What is a dental marketing consultant?
A dental marketing consultant is a strategic advisor who evaluates your current marketing efforts, identifies opportunities for improvement, and builds a roadmap for growth. Unlike a full-service agency that handles execution, a consultant focuses on strategy and planning. At Luce Media, we offer both — you can engage us as a dental marketing consultant for strategic guidance, or as a full-service dental marketing agency for end-to-end execution.
7. Can you help dental practices in Texas specifically?
Absolutely. Luce Media is based in the Dallas-Fort Worth metro and serves dental practices throughout Texas, including Dallas, Plano, Frisco, McKinney, Addison, Allen, Prosper, and beyond. Our deep knowledge of the Texas dental market — from local search dynamics to regional competition — gives our clients a meaningful advantage.
Accreditations
