A fractional CMO is a senior marketing executive who works with a company on a part-time or contract basis rather than as a full-time employee. They own marketing strategy at the executive level, set direction, govern the overall marketing system, and are accountable for growth outcomes. They do not manage social media posts or run ad campaigns. They determine what the company should be doing, build the plan, and either hand it off or stay to execute it. For companies that need C-suite marketing leadership but cannot justify the cost of a full-time CMO at $250,000 or more annually, a fractional CMO provides the same strategic function at a fraction of the cost.

Marketing agency costs vary widely depending on the scope of services. Luce Media’s services start at $67 a month for content subscription services through Local Content Company. Get Cited AI is available as a $97 do-it-yourself option or a $497 monthly done-for-you service. The Executive Marketing Readiness Review is $3,500. Fractional CMO engagements are scoped individually. Most businesses working with Luce Media spend between $497 and $5,000 monthly depending on the services engaged.

Marketing is working when it produces a predictable, measurable connection between marketing activity and revenue. If you cannot draw a clear line from a specific marketing investment to a specific revenue outcome, your marketing is not working, regardless of how much activity it generates. The clearest indicators: stalled or declining sales despite continued spend, inability to identify which channels produce qualified buyers, and no written annual plan with defined goals, budget, and ownership.

AI visibility refers to whether your business appears as a recommended answer when someone asks an AI tool like ChatGPT, Gemini, Perplexity, or Copilot a question related to your industry or location. Businesses invisible in AI answers are losing referrals and recommendations to competitors who have taken steps to be found. Improving AI visibility involves creating structured content, optimizing your Google Business Profile, and ensuring consistent information across the sources AI tools draw from.

Luce Media works best with business owners who believe marketing should produce measurable revenue, not just activity. If you are looking for a marketing partner who thinks at the level of your P&L, understands how growth actually works, and is willing to tell you the truth about what your business needs, Luce Media is worth a conversation. We work with businesses starting at $67 a month and scale to fractional CMO engagements with companies generating $50 million or more annually.

Luce Media is headquartered in Dallas Fort Worth, Texas. The majority of clients are in the DFW metro area including Dallas, Fort Worth, Plano, Frisco, McKinney, Allen, and Irving. Luce Media also serves clients nationally across commercial print, manufacturing, healthcare, dental, telehealth, and professional services. Get Cited AI, the EMRR, and fractional CMO engagements are available to businesses anywhere in the United States.

The Executive Marketing Readiness Review (EMRR) is a 30-day independent marketing diagnostic for founder- and owner-led B2B companies generating $5 million or more in annual revenue whose growth has stalled, plateaued, or declined. It examines who owns marketing at the executive level, whether marketing is connected to revenue goals, and where the specific constraint on growth is located. The result is a diagnostic report giving the CEO clarity before any significant marketing investment. Priced at $3,500, it is the entry point to Luce Media’s fractional CMO services.