Fractional CMO and Digital Marketing Agency, McKinney TX and DFW
Marketing that actually moves your revenue needle.
Is your marketing building your business, or burning your budget?
Luce Media is an award-winning digital marketing agency serving B2B companies across DFW and nationwide. We deliver Fractional CMO leadership, AI visibility optimization, full-service digital marketing, and done-for-you local content, backed by 11 years of measurable client results.
175+
New patients/mo, Elite Health Online
2x
Client base growth, Goelzer Industries
11 yrs
Serving DFW and B2B companies nationwide
$0
To start with your free AI visibility audit
Proof, not promises
Digital marketing results from real Luce Media clients in DFW and beyond
These are not estimates or industry averages. These are outcomes for actual clients who hired Luce Media when their marketing was stalled.
175+/mo
New patients acquired monthly
Elite Health Online — Telehealth Marketing
“Mark and his team are out-of-the-box thinkers. They learn your market and make smart decisions with your marketing dollars.” — Clay York, CEO
2x
Client base doubled in 12 months
Goelzer Industries — B2B Manufacturing, DFW
“Luce Media helped Goelzer Industries successfully navigate a full rebranding and drove significant new client acquisition.” — Paul Goelzer Jr., President
10yrs
Dental and DSO marketing experience
Multiple DSO and single-location dental clients
“Luce Media is my go-to when I want new patients for our clinics. I have worked with them on multiple medical and dental projects.” — Chanelle Bevilacqua, SimpleFIX
Free tool, no account required
Find out if your business shows up when buyers ask AI who to call
AI platforms like ChatGPT, Perplexity, Gemini, and Google AI are replacing Google Search as the first place B2B buyers go for recommendations. Most businesses have no idea whether they appear in those answers.
AI Visibility Audit — getcitedai.ai
Your AI visibility report is free and takes 60 seconds
Enter your business name and category. Get Cited AI tests how you appear across the major AI platforms, identifies where competitors are showing up instead of you, and shows exactly what needs to change.
- Tests ChatGPT, Perplexity, Gemini, and more
- Shows where competitors appear instead of you
- Done-for-you optimization at $497/month if you want us to fix it
No credit card. No account. No sales call required to get your report.
Services
Four ways to work with Luce Media, from $0 to full-service engagement
Each service is a standalone engagement. Start where the pain is largest and expand when you are ready. No long-term contracts required.
📈
Fractional CMO Services
EMRR diagnostic at $3,500, credited toward ongoing engagement
Senior marketing leadership for B2B companies that need strategic direction without a full-time CMO salary. Begins with the 30-day Executive Marketing Readiness Review, a structured diagnostic that identifies exactly what is blocking growth and builds a board-ready plan to fix it.
🤖
AI Visibility and Answer Engine Optimization
Free report, $97/month self-serve, $497/month Done For You
We audit and improve how your business appears in AI-generated answers across ChatGPT, Perplexity, Gemini, and Google AI. This is the emerging front door for B2B buyers and most businesses are invisible in it.
📣
Full-Service Digital Marketing Agency
Custom, contact for scope and pricing
SEO, paid search, paid social, email marketing, video content, reputation management, and website design. For DFW companies and national brands that need one accountable agency managing the full marketing engine.
✏️
Local Content Company
Starter $67/mo, Growth $107/mo, Done For You $497/mo
Done-for-you social media content for local businesses in DFW and nationwide. Brand-voiced posts with AI-generated images delivered weekly to Google Drive. No contracts. Cancel anytime.
Client testimonials
What McKinney, DFW, and national clients say about Luce Media
“The best digital marketing company in the country. Luce Media has done all of our social media marketing for the past 4 years.”
SLShawn LaneFRS Credit Repair
“The premier authority on social media and brand representation. Mark and the Luce team provide an invaluable service for a business at any stage.”
JSJake SchumannRestoration Chiropractic
“They take the time to get to know who you are. The customized material they create truly reflects your image.”
JBJennifer BeanComplete Dental Care
A sample of companies served by Luce Media
Elite Health Online
Goelzer Industries
VariVerge
FRS Credit
Restoration Chiropractic
SimpleFIX
Maaco
Chapwood Investments
StatusJet
Herzog
Lakeshore Dental
Frequently asked questions
Common questions about Luce Media and our marketing services
If you have a question that is not answered here, call us at (469) 907-1057 or book a free 30-minute discovery call with our CEO. No pitch, just answers.
QWhat does a Fractional CMO from Luce Media actually do?
A Luce Media Fractional CMO provides senior marketing leadership, typically working 10 to 20 hours per week, without the cost of a full-time executive. We begin with the 30-day Executive Marketing Readiness Review, which diagnoses your growth constraints across four dimensions, then build and execute a strategic plan. Most engagements run at $8,000 to $12,000 per month after the initial diagnostic at cmoadvisers.com.
QWhat is AI visibility and why does it matter for my business?
AI visibility refers to how prominently your business appears when buyers use tools like ChatGPT, Perplexity, Gemini, or Google AI to find service providers. As more B2B buyers start their research with AI queries rather than traditional Google searches, businesses that are invisible in AI answers lose leads to competitors who are not. Our Get Cited AI tool at getcitedai.ai audits this for free in 60 seconds.
QHow is Luce Media different from other digital marketing agencies in DFW?
Three things separate Luce Media from other DFW marketing agencies. First, we have 11 years of documented results across B2B, dental, telehealth, manufacturing, and financial services, not just case study claims. Second, we operate at the strategic level, not just execution. Third, we are one of the only agencies actively building and selling AI visibility tools, which means our knowledge of AI-era marketing is current and practical.
QWhat industries does Luce Media specialize in?
Luce Media’s strongest verticals are B2B manufacturing and commercial services, dental and DSO marketing, telehealth and wellness clinics, and professional services firms. We also serve local businesses through our Local Content Company subscription service. Our Fractional CMO clients are typically companies with $2M to $30M in revenue that have outgrown their current marketing approach.
QHow do I get started with Luce Media? Is there a minimum commitment?
The lowest-commitment starting point is the free AI visibility report at getcitedai.ai, which costs nothing and takes 60 seconds. If you want to talk through your marketing situation, book a free 30-minute discovery call with Mark Toney, Luce Media’s CEO. The EMRR diagnostic is a one-time $3,500 engagement with no required follow-on contract. Local Content Company plans start at $67 per month with no contract and no cancellation fee.
QCan Luce Media help a business outside of McKinney or DFW?
Yes. While Luce Media is headquartered in McKinney, Texas and serves the DFW Metroplex with on-site availability, the majority of our Fractional CMO and AI visibility clients are national. Our remote delivery model has served clients across Texas, the Southeast, and nationally since 2015. Geography is not a barrier to working with Luce Media.
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Your next step
Two ways in. Both are free.
Start with whatever feels right. No pressure, no pitch until you are ready to have a real conversation.
Start here
Free AI Visibility Report
Find out in 60 seconds if your business shows up when buyers ask AI who to call. No account. No credit card. Instant results.
Talk to the CEO
Book a Discovery Call
Thirty minutes with Mark Toney. Tell him where your marketing is stalling. He will tell you exactly what to fix first.
✓No credit card to start
✓No long-term contract required
✓Google Certified Partner
📞 (469) 907-1057
Accreditations
