For most entrepreneurs and business leaders, social media marketing is an important tool. You need to be forward thinking and have a forward-looking approach towards it. However, having worked with many small businesses, we notice that many of them don’t take enough advantage of this amazing marketing channel. This is why, we have developed an easy social media strategy for startups, which everyone can implement.
Why should my business have a social media strategy?
The first and most obvious reason to do social media marketing is to avoid your startup to fail. You might have heard that, in the 3rd quarter of 2017, Facebook has reached 2+ billion monthly active users while Instagram reached 700 million, Snapchat 350 million, Twitter320 million, LinkedIn 500 million and Pinterest 150 million average monthly active users. Most marketers will tell you that a social media strategy is crucial for your business. The issue is that many entrepreneurs do not have a technical background and don’t see marketing or growth hacking as a serious tool. Social Media Marketing is the top channel to get your business discovered. Whether you are building a business from scratch or you have a more advanced business, social media needs to be part of your marketing strategy. Don’t miss out this opportunity. Luce Media can help with all your Social Media Marketing needs in McKinney.
Which social media channels should your startup use?
Each social media platform has its particularities, and your target might be using Facebook but not Instagram, Twitter or SnapChat. It is fundamental for you to know your target to choose which social media channel you should be using. To know more about social media, you can check social media demographics.
Social media marketing in McKinney has a huge potential to drive traffic, get new leads and increase sales. There are many ways to promote your content on social media. But, with a lack of understanding and without effective tools and tactics, you’ll struggle to get results.
Using social media marketing in McKinney, TX will improve your brand recognition, make your voice heard and connect you with your potential users. Word-of-mouth is known as being the most effective channel to get new customers. You have to picture social media as word-of-mouth on steroids.
Define your message and identity
To reach the right audience, you should have a relevant identity. If you are in the banking industry, have a professional profile picture and post about FinTech, BlockChain or funding; if you are in the sports industry, talk about sports. This might seem obvious to most, but a lot of people use social media in the wrong way and don’t deliver the right message, image or branding.
If you want a successful Instagram marketing strategy, Facebook, Twitter, Pinterest or else, it’s key that you define your identity.
Engage and interact with your potential or existing users
Create unique content for your startup
This takes time, but content creation should be part of your social media strategy. It could be blog posts, visuals or infographics. By creating your own content, you will deliver a message and build your startup branding. The goal is to interact with your audience and see their reactions about your content. You can apply growth hacking to your social media strategy in order to A/B test what you post and according to the data or feedback you get, you can optimize your content. The content itself should be relevant to your business industry but it could also be informative, funny, shocking depending on what your goal is. There are many content marketing tactics you can get inspiration from to create perfect content. Remember that you should find the right spot between what you want to tell and what your readers are looking for.