Every business needs digital marketing to help them succeed. That’s why it’s important to use the five most important services of digital marketing in McKinney, TX.
These services help you reach the widest audience, no matter what size your business may be. With billions of people online daily, shouldn’t your business be there too?
Using a combination of all of these digital marketing services helps you to create a cohesive strategy for reaching and staying in contact with your audience. This leads to better brand recognition, reputation, and loyalty.
1. Video Content Marketing
Video content marketing has quickly become one of the fastest and most effective ways to engage your audience. To give some perspective, video giant YouTube has over two billion active users monthly and is the top used platform in the United States. YouTube is used by 73% of US adults versus 69% on Facebook. This proves people love video.
Of course, you’re not just stuck with YouTube for video marketing. Digital marketing in McKinney, TX covers a wide variety of video marketing, including Facebook and Instagram Live. In just a year’s time, Facebook Live watch time quadrupled. Adding video to your strategy is a great way to create a more engaging experience that feels more personal than just text.
2. Social Media Marketing
Social media is still a popular way to reach your audience. You’ll also have access to a massive audience. In fact, two-thirds of all Internet users use social media. Facebook alone has over 2.4 billion users. Plus, most popular social media networks have continued to grow since their creation.
To use social media effectively, you have to know what types of content to post and when. Plus, paid social media marketing is a great way to expand your reach, especially on platforms where organic reach is abysmal. Developing the right strategy takes time, but a digital marketing agency knows how to speed up this process.
3. Email Marketing
Believe it or not, email marketing is still going strong. It’s still one of the most important services of digital marketing in McKinney, TX. It’s also surprisingly cost-effective with an ROI of $42 for every $1 spent. Obviously, it isn’t as simple as just sending an email. You have to consider how to write effective and compelling subject lines, send the right types of content, segment your list for personalization and utilize A/B testing for better email campaigns. Yet, the results from email marketing are well worth the effort.
Your business’s website is one of your most powerful digital marketing tools. However, it has to be optimized for people to find it. This is where SEO, or search engine optimization, comes into play. SEO includes both on-page and off-page optimizations. On-page services include things like keywords, metadata, headers, loading times, etc. Off-page SEO includes things like having consistent data everywhere your business is online, such as Google My Business.
Optimizing is critical for improving your organic reach. Improve this and your website will market for you 24/7.
5. Content Marketing
Content marketing rounds out the top five most important services for digital marketing in McKinney, TX. It actually plays a part in all of the above. Content includes things like website content, landing pages, blog posts, social media posts, video, emails and more. Most often, people think of it more in terms of blog posts, which are just as important for driving traffic to your website.
Content marketing involves a mix of marketing and relationship building. Finding the right tone and topics is challenging. However, once you better understand your audience, which a digital marketing agency can help you with, it’s much easier. Provide content that your audience loves and they’ll keep coming back for more.
Start mastering all of these services by contacting our team today.