10 Benefits of Social Media Marketing

10 Reasons Why Social Media Is Your Startup Marketing Plan’s Greatest Weapon

By now the power of social media is well known within the business world. The ability to connect directly to an audience in such a personal way has been an incredible advancement for companies of all sizes, whether they work on a local, national or even international basis. Social media platforms provide a window into the life of the consumer, showing the needs, wants, praises and complaints that before could only be gleaned through stodgy and expensive survey campaigns. Not to mention the helpful details that can be mined through demographic and ad insights alone.

Looking at the statistics regarding social media as it stands today, we can see just how influential these platforms truly are:

  • 85% of consumers within the United States are regular social media users, with 58% of those using social media to connect to brands. (MarketingSherpa)
  • 71% of consumers who are satisfied with social media based customer support, or who have a positive social media experience with a brand, will recommend that brand to others. They will also spend on average 21% more. (Ambassador)
  • 57% of consumers say that seeing positive reviews of a business online is a strong influence on them choosing that brand. (DMN)
  • One in three consumers actively seek out brands on social media. (Global Web Index)

The Importance of Social Media for Startup Marketing

As a startup, particularly if you are limited in your capital or could be described as a bootstrap company, you have a unique challenge awaiting you. No matter how good your product, it won’t go anywhere without the ability to reach the intended audience it was made for. That is just step one. If you can’t convince that audience once you’ve connected with them that your brand can stack up against the big guys, or against the other startups already established in the industry, you won’t move the needle.

Social media is an effective, affordable and powerful tool that will give you everything you need to push your brand into the spotlight. As you achieve growth milestones it also gives you a platform to further hone your engagement and continue that upward trajectory.

Luce Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, Dallas

Here are the ten reasons why social media is your startup marketing plan’s greatest weapon.

1 – Increasing Your Exposure

Exposure is not in and of itself the goal of social media use, as it isn’t how many followers you have but what you do with them. However, this is the first step in making a successful social media marketing campaign. You want to build the numbers to get your brand’s message out into the social sphere.

2 – Increasing Your Traffic

Generating traffic is the top reason for most marketers to utilize social media. Thankfully this is a major function of every platform. Regular social media use posted to redirect people to your website is a guaranteed traffic driver.

3 – Establishing Brand Recognition

Half of being successful as a startup is being noticed. Brand recognition ensures that your reputation is preceding you. It shows that you are sticking out in your audience’s mind, rather than getting lost in the sea of faces that is the online marketplace.

4 – Generating Leads

Lead generation is one of the most tedious and difficult aspects of promotion for any marketer. The constant grind can be wearing, but social media makes it easier. You have a pool of potential leads just waiting for you to reach out.

5 – Upping Your Search Ranking

Google prioritizes social searches on their engine, particularly Twitter. You can use that to your advantage by working to make your social profiles as SEO friendly as your website, as well as posting regularly to bring your social profiles to the top of search results.

6 – Gaining Insight Into the Marketplace

When using social research, you can begin to develop better insights into the marketplace at any given moment. Seeing the purchasing habits of your audience is one benefit, though watching the competition can be equally as effective in helping you better develop your own brand strategies.

7 – Building Business-Boosting Relationships

B2C isn’t the only direction you can take your social efforts. Twitter, Facebook, LinkedIn, Reddit and many other platforms give you a launching point for establishing new relationships and partnerships that can be beneficial for your startup.

8 – Improving Sales Figures

Direct sales has been an iffy use for social media since Facebook tried to create storefronts on business pages. But even if in-page checkouts fail to bring exciting results, social media is a great tool for driving conversions by pushing consumers to your site.

9 – Reducing Marketing Costs

Startups have to budget with great care and there are a lot of balls to juggle. Social media is a cheap (in many ways free) marketing tool, with decent advertising options that can work within your business’s means.

10 – Gaining Brand Loyalty

Perhaps the most important part of a startup marketing plan is building brand loyalty. You want to bring your audience back again and again, which is easy if you engage them properly.

Are you looking to improve your social media marketing and digital marketing strategies? The experts at Lucé Media are ready to help your business move into the next phase. We do content marketing in McKinney, TX and Frisco, TX and Plano, TX and Allen, TX.

 

Social media text

Ways Small Businesses Can Improve Their Social Media Presence

With the growth of more and more social platforms, it is a reminder to many small business owners that they need to be part of the social media evolution. But which network? Snapchat? Facebook? Instagram? All the above?

Social Media icons on mobile deviceAt Lucé Media, we would recommend that you opt for a mix of social platforms as each channel could and should be used in different ways. Unfortunately, there is no one size fits all.

For instance, if you are looking for young users – say 25 and below – you will find many of them on Snapchat and Instagram.  Women can be found on Pinterest and Facebook.  Business women and men alike are on LinkedIn.  With that said, the 800 lb. Gorilla is Facebook, and we would encourage every small business owner to begin there.

Facebook is the most widely used social media service, with a 2016 study by the Pew Research Center finding that nearly 80 percent of adults who use the internet are on Facebook. Thirty-two percent use Instagram, 31 percent are Pinterest users, 29 percent are on LinkedIn, and 24 percent use Twitter.

The reality is each business should not settle on just one platform – but have a digital and social media plan that is effectively used across several platforms.  Each platform should have a goal attached to it.  For instance, the owner of a small business needs to think about where their audiences are located, what they are watching or listening to, what they are reading and doing.

Creating the right post is another area that requires some planning.  Content is king on social media – but there is so much content available – you must find a way to break through that clutter.  There is much trial and error that can go on.  Hiring a social media firm that uses the right tools to measure how your efforts on social are performing is key to success.  These companies work with a variety of clients in a variety of industries, so they often have a very good idea on what works.

Today, creating an engaging social media post often requires several different elements.  Video would lead our list of must-haves – not in every post – but certainly, in at least 35% of the posts you do at a minimum.  No video – then a compelling picture or pictures would be advisable.  And there are other elements to consider such as using hashtags that help your content be more easily discovered, pursuing influencers with your content to get wider distribution and awareness and so on.

Posting frequency is the next element to think about and plan.  Social media can be a real challenge.  Posting only once or twice a day will get you little if any business.  At Lucé Media we believe that businesses should be posting 2-4 times a day on Facebook, at least a couple of times a day on Instagram, 4-5 times a day on Twitter, etc. Early on you may not have the content needed to accomplish it – but making a commitment to get it done will serve you better in the long run.

Social EngagementOnce you have created content and have started to post, it is important to know that social media is an open-ended platform for communication.  So, you are likely to get comments, questions and yes, criticism on various social platforms.  It is important to listen -watch for these comments and then RESPOND to them in a timely fashion.  This not helps you understand what your customers want – but provides a 2-way channel of communication that can quickly build loyalty amongst your customer base.

In today’s social media world, the best thing a small business owner can do to get real results from their social efforts is to automate as many of the tasks as possible.  As we said earlier – this starts with having a good amount of content from which to pick and choose.  And adding to that pool of content several times a week will also help.  The point is this: manually posting to multiple social media platforms is a difficult task for anyone to accomplish.  So, using scheduling and automation tools will help you succeed.

At Lucé  Media, we have discovered several “secrets.”  First, it’s not much of a secret, but hiring a company to handle most of your social media efforts will likely give you a far greater ROI on your social media efforts than doing it yourself.  A firm like ours has created hundreds of marketing and social media plans that consistently prove successful.  And we have the tools to create, schedule and automate posting at peak times for the best performance.  Second, many social media companies or “agencies” will come at you with their own plan – a kind of one size fits all approach.  Be wary of these companies.  One thing that sets us apart is our use of and deep understanding of social media metrics.  When Lucé Media comes calling – you can expect us to have relevant data, research, and years of experience in interpreting that data.  So, you will have the facts on how your efforts are performing before – we – together create the plan on how to grow and succeed in this space.

It costs nothing to talk with us.  Let’s schedule a time on the phone or in person and let us show you some of the data on your own efforts and how we can best help you.

You can always send us a quick note by clicking here or feel free to call us at (469) 907-1057

 

 

 

Snapchat

Marketers Not Jumping on the Snapchat Bandwagon Yet

A little more than three months after its blockbuster IPO, it has gotten relatively quiet around Snapchat. Even after reporting less than stellar first quarter earnings last month, the company’s stock price never dropped below the IPO price of $17. Snapchat

There remains a bit of skepticism regarding the company’s long-term outlook though, and not everyone is convinced that Snapchat’s popularity among Millennials justifies its parent company’s $20+ billion valuations. Aside from the obvious threat that Facebook (including Instagram) poses to Snap’s long-term success, marketers have yet to fully embrace Snapchat.

According to a recent report by the Social Media Examiner, just 7 percent of marketers used Snapchat in the first quarter of 2017, which is worlds apart from Facebook’s 94 percent adoption rate. However, even Twitter, Instagram and Pinterest are used by a significantly larger portion of the 5,700 marketers taking part in the survey.

Embrace Snapchat

Considering the fact that Snapchat’s user base is relatively small compared to other social media platforms, the messaging app is proving a potential advertising platform for some marketers. One would assume that companies could reach Snapchat’s users in other ways, say by advertising on Instagram which has a much larger audience. However, that might not be as easy as it sounds.

According to data published by App Annie, Snapchat has a unique audience that cannot easily be reached on other platforms. Sticking with the Instagram example, only 54 percent of daily Snapchat users in the U.S. are active on Instagram as well. The same applies to many other platforms, which do not share a broad audience with Snapchat.

For brands, this means that knowing the audience they want to reach is just as important

Brands Reach Millenials

Where Else Can Brands Reach Millenials?

as knowing where to reach that group. There is no one-fits-all approach to social media marketing, as different platforms reach different people and require campaigns to be tailored to the specific audience’s preferences.

This chart shows how many of Snapchat’s daily users in the U.S. use other platforms as well.

Snapchat – while shiny and new – is a long way from being a major player like Twitter, Instagram and the big dog – Facebook. For strategies on how to use Snapchat and all the other social media platforms to grow your business – drop us a note at Luce’ Media.