Analytics

5 Things Your Google Analytics Can Tell You About Your Allen, TX Marketing

As an Allen, TX business owner, you have probably already heard about the many benefits of leveraging Google Analytics as part of your marketing strategy. It’s the dashboard of data many businesses can’t live without as they look for ways to drive more traffic to their websites. But because you’re an expert in your business, and maybe not so much an expert in digital marketing, there could be Google Analytics details you’re overlooking. And anyone not entirely familiar with collecting and analyzing the metrics may struggle at first to understand what the analytics are suggesting. Today, we’ll take the reins and break it down for you. Here are five things your Google Analytics can tell you about your marketing efforts. Read more

Title image: What Happens in an Internet Minute

What Happens In An Internet Minute

Did you know that every 60 seconds, around 700,000 hours of videos are being watched on the internet? And more than 400 hours of videos get uploaded to YouTube? How about 46,740 photos are posted on Instagram every minute. During the same measure of time, an average of 69,444 hours of video was watched on Netflix. Read more

Forms of Social Media Engagement

Social Media Metrics: The Most Important Analytics To Measure Engagement

Are you using the right social media metrics and analytics tools to monitor, assess and improve your social media performance?

What analytics are you measuring and what should you be measuring in your social media tracking?

Monitoring your social media analytics can make the difference between the success or failure of your social media presence. Read more

The best times to post to social media to get the most engagement

“Post, Pin, & Tweet”: Best Times To Post To Social Media?

Everyone is looking for the answer to that question of most importance in social media – when is the best time to post content?  Our answer – and the truth – it depends. You’ve spent all this time searching for or creating your content and you want it to have the greatest impact on your audience. There are many answers to the question of when to post content on social media platforms, so we prepared this infographic that will explain the best times per platform. Enjoy… and happy posting! Read more

Snapchat

Marketers Not Jumping on the Snapchat Bandwagon Yet

A little more than three months after its blockbuster IPO, it has gotten relatively quiet around Snapchat. Even after reporting less than stellar first-quarter earnings last month, the company’s stock price never dropped below the IPO price of $17.
Snapchat

There remains a bit of skepticism regarding its long-term outlook, though, and not everyone is convinced that Snapchat’s popularity among Millennials justifies its parent company’s $20+ billion valuations. Aside from the apparent threat that Facebook (including Instagram) poses to Snap’s long-term success, marketers have yet to embrace Snapchat fully.

According to a recent report by the Social Media Examiner, just 7 percent of marketers used Snapchat in the first quarter of 2017, which is worlds apart from Facebook’s 94 percent adoption rate. However, even Twitter, Instagram, and Pinterest are used by a significantly more significant portion of the 5,700 marketers taking part in the survey.

Embrace Snapchat

Because Snapchat’s user base is relatively small compared to other social media platforms, the messaging app is proving a potential advertising platform for some marketers. Therefore, one would assume that companies could reach Snapchat’s users in other ways, say by advertising on Instagram, which has a much larger audience. However, that might not be as easy as it sounds.

According to data published by App Annie, Snapchat has a unique audience that cannot easily be reached on other platforms. Sticking with the Instagram example, only 54 percent of daily Snapchat users in the U.S. are active on Instagram as well. The same applies to many other platforms, which do not share a broad audience with Snapchat.

For brands, this means that knowing the audience they want to reach is just as important as knowing where to get that group. There is no one-fits-all approach to social media marketing, as different platforms reach different people and require campaigns to be tailored to the specific audience’s preferences.

Brands Reach Millenials

Where Else Can Brands Reach Millenials?

This chart shows how many of Snapchat’s daily users in the U.S. use other platforms as well.

Snapchat – while shiny and new – is a long way from being a significant player like Twitter, Instagram, and the big dog – Facebook. For strategies on using Snapchat and all the other social media platforms to grow your business – drop us a note at Luce Media.

 

Bounce Rate and Landing Pages

Everything You Should Know About Bounce Rate

Bounce Rate is one of the most misunderstood metrics in web analytics.  Let’s demystify it for you.

A bounce is a single-page session on your website. OK, here is the very technical explanation: In web analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.

You find your bounce rate using Google Analytics.

Bounce Rate is the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.

Everything You Should Know About Bounce Rate

The Metrics of an Average Website

These single-page sessions have a session duration of 0 seconds since there are no subsequent hits after the first one.

High bounce rates typically indicate that the website isn’t doing a good job of attracting the continued interest of visitors.

Three Reasons a high Bounce Rate is a GOOD thing?

Is a high bounce rate always a bad thing? It depends.

For example, if the success of your site depends on users viewing more than one page, then, yes, a high bounce rate is bad. Consider this: If your home page is the gateway to the rest of your site (e.g., blog posts, eCommerce pages, your checkout process) and a high percentage of users are viewing only your home page, then you don’t want a high bounce rate.

  1. On the other hand, if you have a single-page site like a blog, or offer other types of content where single-page sessions are expected, then a high bounce rate is perfectly normal.  And don’t always view Bounce Rate as a bad thing.  What if your user came to your site to specifically find a phone number or address or other contact information? Sometimes the user found exactly what they wanted and left.
  2. If you have several “landing pages” where you have a web form to fill out you will end up with a high bounce rate. But that is not a bad thing.
  3. Let’s say you have an eCommerce site where you are selling products. You are likely to have a lot of links to affiliated products or services. In this case, you WANT a high bounce rate.

How to lower your bounce rate

If your overall bounce rate is high, then you can dig deeper to see whether it’s high on the home page only or on other pages as well.

Everything You Should Know About Bounce Rate

Lower Your Bounce Rate

For example, if just a few pages are the problem, examine whether the content correlates well with the marketing you use to drive users to those pages. Is your navigation from one page to another clear to your users on the next steps you want them to take.

If the problem is more widespread, have your web developer take a look at your tracking-code to be sure all the necessary pages are tagged and that they’re tagged correctly.

If you still have problems you may want to reevaluate overall design of your website.   Examine the language, graphics, color, calls to action, and visibility of important page elements.

8 Steps To Take to Lower Bounce Rates

  1. The single best way to lower your bounce rate is to amp up the engagement on the content you post.
  2. Make sure your site is optimized for use on mobile phones and pads. 80% of all Internet users are on mobile. Nearly 60% of all searches are done on mobile phones.
  3. Make sure you consistently use key words for your website. Have a content and keyword strategy
  4. Try to provide relevant content and showcase it. Also always be looking freshen up the content you are serving to visitors.
  5. Pay attention to how you create navigation. Make it clear and easy to understand.
  6. Make sure there is an easy to find search function on your home page or landing page.
  7. Get rid of pop-up ads.
  8. Make sure any external links are set to open in a new tab or window. Sharing external content is great, but do it in moderation.

Bounce Rate is a metric you can use to analyze your marketing efforts. You can use it to measure if you’re living up to your visitors’ expectations. And you can use the bounce rate to decide which pages need more attention. At Luce’ Media we can help you implement best practices to lower Bounce Rates and help you drive more users to your website.  Meeting your visitors’ expectations and making your pages more inviting for visitors all leads to creating an awesome website. And we all know that awesome websites rank better!

You might also be interested in improving the SEO for your website. Click here for more.