Analytics

5 Things Your Google Analytics Can Tell You About Your Allen, TX Marketing

As an Allen, TX business owner, you have probably already heard about the many benefits of leveraging Google Analytics as part of your marketing strategy. It’s the dashboard of data many businesses can’t live without as they look for ways to drive more traffic to their websites. But because you’re an expert in your business, and maybe not so much an expert in digital marketing, there could be Google Analytics details you’re overlooking. And anyone not entirely familiar with collecting and analyzing the metrics may struggle at first to understand what the analytics are suggesting. Today, we’ll take the reins and break it down for you. Here are five things your Google Analytics can tell you about your marketing efforts. Read more

Images will generate more than 94% more views

Social Media: It’s All About The Images

Why are images so important to the Social Media Scene?

Social media marketing has evolved significantly over the past few years, and staying up-to-date on trends is crucial for success. One of the biggest trends is image-centric marketing rather than traditional text-based. Read more

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Why Small Businesses Absolutely Need to Use Instagram Stories

Instagram is a great social platform to bring a solid identity for your brand, interact with new followers and expand your reach. Not only are Instagram Stories fun and creative, but they’re great for growing your engagement, building brand awareness, driving traffic to your website, and even making e-commerce sales!

Today, over 400 million people use Instagram stories each and every day. If you are a small business in McKinney looking to market to your customers – this is one place you are going to want to be. Read more

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Social Media Marketing for Small Business – The Lucé Media Academy

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Things Your Competitors Do to Increase Instagram Engagement

Have you checked out your competitor on Instagram recently and noticed how well their posts are performing? Almost every post is flooded with engagement. They’re getting hundreds of likes and comments, while you struggle to get even a handful of people to leave a comment. And when you do get comments, they rarely go beyond generic “This looks great” or a random smiley face emoji.

Read more

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Advantages of Social Media Marketing for Your Business

Social networks are now a substantial part of every marketing strategy, and the benefits of using social media marketing are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity. About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Read more

Title image: What Happens in an Internet Minute

What Happens In An Internet Minute

Did you know that every 60 seconds, around 700,000 hours of videos are being watched on the internet? And more than 400 hours of videos get uploaded to YouTube? How about 46,740 photos are posted on Instagram every minute. During the same measure of time, an average of 69,444 hours of video was watched on Netflix. Read more

Forms of Social Media Engagement

Social Media Metrics: The Most Important Analytics To Measure Engagement

Are you using the right social media metrics and analytics tools to monitor, assess and improve your social media performance?

What analytics are you measuring and what should you be measuring in your social media tracking?

Monitoring your social media analytics can make the difference between the success or failure of your social media presence. Read more

The best times to post to social media to get the most engagement

“Post, Pin, & Tweet”: Best Times To Post To Social Media?

Everyone is looking for the answer to that question of most importance in social media – when is the best time to post content?  Our answer – and the truth – it depends. You’ve spent all this time searching for or creating your content and you want it to have the greatest impact on your audience. There are many answers to the question of when to post content on social media platforms, so we prepared this infographic that will explain the best times per platform. Enjoy… and happy posting! Read more

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The Generational Divide in Todays News Consumption

Some people like to stay on top of the news cycle throughout the day by checking Twitter, Facebook, and their favorite news websites. Others prefer to be served to select the day’s important happenings by the evening news on TV. Whether you prefer one or the other may come down to your age and what you have become accustomed to in the past.

According to data published in the Reuters Institute’s Digital News Report, there is a generational divide regarding news consumption. While most of those who grew up with the internet see it as their most important news source, those who relied on the TV news for a daily news fix for decades still tend to prefer television over online news sources.

Very few people still rely on print publications as their primary news source, indicating that the role of newspapers has shifted from conveyor to commentator of news.

News Consumption

Another study late last year found that Americans express a clear preference for getting their news on a screen – though which screen varies. TV remains the dominant screen, followed by digital. Still, TV news use is dramatically lower among younger adults, suggesting further shake-ups to come.

News Consumption

 

  • Compared to print, nearly twice as many adults (38%) often get news online, either from news websites/apps (28%), on social media (18%), or both. (81% of adults ever get news on these online platforms.)
  • Still, TV continues to be the most widely used news platform; 57% of U.S. adults often get TV-based news, either from local TV (46%), cable (31%), network (30%), or some combination of the three. This same pattern emerges when people are asked which platform they prefer – TV sits at the top, followed by the web, with radio and print trailing behind.
  • But demographics speak to the fragility behind those TV numbers. While solid majorities of both those ages 50-64 (72%) and those 65+ (85%) often get news on TV, far smaller shares of younger adults do so (45% of those 30-49 and 27% of those 18-29). Alternatively, the two younger groups of adults are much more likely than older adults to turn to online platforms for news – 50% of 18- to 29-year-olds and 49% of those ages 30-49 often do so. TV’s staying power overprint is bolstered by the fact that Americans who prefer to watch news still choose TV, while most of those who like to read the news have migrated online.