email marketing

The Power of Email Marketing for Dentists

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Email marketing is a powerful tool for dentists looking to increase their patient base and grow their practice. As a form of digital marketing, it allows dentists to reach a wider audience and target specific demographics with tailored messaging. This can be an especially effective way to reach new patients and increase patient retention.

Benefits of Email Marketing

Target Specific Groups of People

boosting email marketing One of the key benefits of email marketing for dentists is its ability to target specific groups of people. This can be used to drive new business. For example, a dentist may use email marketing to reach out to new parents in the area, offering them special deals or promotions for pediatric dentistry services. By sending out emails to potential patients in your area, you can introduce them to your practice and encourage them to make an appointment. This can be an effective way to attract new patients and grow the practice as time goes by.

Cost-effective

Another benefit of email marketing for dentists is that it is a cost-effective way to reach a large audience. Unlike traditional forms of advertising, such as TV or print ads, email marketing is relatively inexpensive and can be done with minimal resources. This can be especially beneficial for small or new practices that may not have the budget for expensive advertising campaigns.

Increase Patient Retention

Email marketing can also be used to increase patient retention. By sending regular emails to existing patients, dentists can keep their practice top-of-mind and remind patients of upcoming appointments or other important information. One of the most effective ways to build relationships with patients is through a newsletter. Newsletters can be sent out on a regular basis and can include information about new treatments, promotions, and helpful tips for maintaining good oral health. Dentists can also use newsletters to share success stories from patients and showcase before and after photos. Additionally, by sending this out or other types of content, dentists can educate patients about oral health and encourage them to schedule regular check-ups and cleanings.

To get the most out of email marketing, it is important to use it in conjunction with other digital marketing strategies. Dentists should use email marketing to complement their social media, website, and other forms of digital marketing. This will help to build a strong online presence and attract new patients.

Tips on how to start an email marketing campaign

Build a List of Email Addresses of Patients

To start an email marketing campaign for your dental practice, you should first build a list of email addresses from current and potential patients. This can be done by collecting email addresses at your office, or by using a sign-up form on your website. Once you have a list of email addresses, you can use an email marketing service to create and send emails to your subscribers.

Make Engaging and Informative Emails

When creating your emails, it is important to make them engaging and informative. Use clear and concise language and include images or videos to make your emails more visually appealing. Additionally, make sure that your emails are mobile-friendly, as most people read their emails on their smartphones.

Use Attention-Grabbing and Relevant Subject Linesemail marketing

To ensure that your emails are opened and read, it is also important to use subject lines that are attention-grabbing and relevant to the content of the email. Additionally, you should segment your email list based on demographics and interests, so you can send targeted messages to specific groups of people.

Incorporation of Automation Tools

To make the most of email marketing, dentists should also consider incorporating automation tools. These tools can help automate the process of sending emails and personalizing messages, which can save time and increase the effectiveness of campaigns.

Track the success of your Email Marketing Campaign

Finally, it is important to track the success of your email marketing campaign. Use tools like open rates and click-through rates to measure the effectiveness of your emails and make adjustments as needed. By regularly analyzing the data and making changes to your campaign, you can improve the performance of your email marketing efforts and grow your dental practice.

Tips for Maximizing Your Dentist Email Marketing Efforts

ROI on email MarketingNow that we’ve covered the benefits of email marketing for dentists, let’s look at some tips for making the most of your efforts:

  1. Segment your audience: To make the most of your email marketing, it’s important to segment your audience into different groups. This can help you tailor your message to the specific needs and interests of each group, and improve your results.
  2. Personalize your emails: Personalized emails are more effective than generic ones because they show that you understand your audience and are taking the time to address their individual needs. Use your patients’ names, and tailor your messages to their specific needs and interests.
  3. Keep your emails concise: People are bombarded with emails every day, so it’s important to keep your messages short, sweet, and to the point. Make sure your emails are easy to read and understand, and avoid using technical jargon or marketing buzzwords.
  4. Use a clear call-to-action: Make sure each email you send includes a clear call-to-action, such as scheduling an appointment, signing up for your newsletter, or downloading an educational resource. This will help you achieve your specific marketing goals and increase conversions.
  5. Track your results: Finally, it’s important to track your results so you can see what’s working and what’s not. Use email marketing software to track opens, clicks, and conversions, and adjust your strategy accordingly.

In conclusion, email marketing can be a powerful tool for dentists looking to increase their patient base and grow their practice. It allows dentists to reach a wider audience and target specific demographics with tailored messaging, making it an effective way to attract new patients and increase patient retention. By using email marketing in conjunction with other digital marketing strategies, dentists can build a strong online presence and attract new patients. With cost-effective, easy-to-implement and automated features, Email marketing can be a great addition to your Dentist’s Digital Marketing strategy.

digital marketing agency

Reasons You Need a Digital Marketing Agency in Texas

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As a business owner, you understand the importance of having a strong online presence. With the rise of digital marketing, it’s essential to have a strategy in place to reach your target audience and drive sales. If you’re based in Texas, you may be wondering if you need a Digital Marketing Agency to help you achieve your goals. The answer is yes, and here are the reasons why:

 

digital marketing agencyKnowledge of the Texas Market

A Digital Marketing Agency in Texas has a deep understanding of the local market, including consumer behavior and trends. They know how to reach the right people at the right time, and they can tailor your marketing strategy to the specific needs of Texas customers. This knowledge can be invaluable when creating effective campaigns that drive results. With so many different platforms and channels available for advertising and marketing, it can be difficult to know where to focus your efforts. A digital marketing agency in Texas can help you identify your target audience and develop a strategy to reach them effectively. This can include everything from search engine optimization (SEO) to social media advertising to email marketing.

Here are some steps to gain knowledge of the Texas market:

  • Research the demographics: Understanding the demographics of your target audience in Texas is key to developing an effective marketing strategy. This includes information such as age, income, education level, and interests.
  • Study the competition: Analyze your competitors in Texas to understand their marketing strategies, strengths, and weaknesses. This information can be used to develop a competitive advantage and stand out in the market.
  • Stay up-to-date on industry trends: Keeping up with industry trends and technological advancements is crucial in the fast-paced world of digital marketing. Stay informed on the latest digital marketing trends, techniques, and tools, and attend events and conferences to network with industry professionals.
  • Utilize market research tools: There are many market research tools available that can provide valuable insights into the Texas market. These tools can help you understand consumer behavior, market trends, and competition in the state.
  • Network with industry professionals: Building relationships with industry professionals, such as other business owners, marketing experts, and vendors, can provide valuable insights into the Texas market. Attend events, join industry organizations, and participate in online forums to network with others in your industry.

 

Expertise in Digital Marketing

Digital marketing is a complex field, and it’s constantly evolving. A Digital Marketing Agency in Texas has the expertise and resources to stay up-to-date on the latest trends and best practices. This can include things like mobile optimization, video marketing, and artificial intelligence (AI). They can help you create a comprehensive strategy that includes

Search Engine Optimization (SEO): A Digital Marketing Agency in Texas can help you improve your website’s visibility on search engines like Google, Bing, and Yahoo. SEO is an essential component of any digital marketing strategy, and it can be difficult for businesses to navigate on their own. They can use a variety of techniques like keyword research, link building, and on-page optimization to help your website rank higher in search results. A local agency will be able to help businesses improve their search engine rankings and drive more traffic to their websites.

Pay-per-click (PPC) Advertising: A Digital Marketing Agency in Texas can help you create and manage PPC campaigns on platforms like Google AdWords and Facebook Ads. They can help you create ads that are highly targeted and effective and can help you achieve a high return on investment.

Email marketing: A Digital Marketing Agency in Texas can help you create and manage email marketing campaigns that are highly targeted and effective. This expertise can help you maximize your marketing budget and achieve better results.

 

Increased Visibilitydigital marketing

One of the main goals of digital marketing is to increase visibility for your business. A Digital Marketing Agency in Texas can help you achieve this by creating a strong online presence. They can help you optimize your website for search engines, create engaging social media content, and develop effective PPC campaigns. This increased visibility can help you reach new customers and drive more sales. A digital marketing agency in Texas can help you create a consistent brand identity and make sure that your message is clear and consistent across all of your marketing channels.

 

Cost-Effective Solutions

Working with a Digital Marketing Agency in Texas can be more cost-effective than trying to handle your digital marketing efforts in-house. An agency has the resources and expertise to create effective campaigns, which can save you time and money in the long run. They can also help you identify the best platforms and channels for your business, which can help you get more value from your marketing budget. This can include everything from creating and managing your website to running your social media accounts.

Here are some tips for achieving cost-effective solutions in digital marketing:

  • Define your goals: Before beginning any marketing campaign, it’s important to define your goals and objectives. This will help you focus your efforts and ensure that you are spending your marketing budget wisely.
  • Utilize free tools: There are many free tools available for digital marketing, such as social media management platforms, email marketing software, and website analytics tools. Utilizing these free tools can help you save money and improve your marketing efforts.
  • Focus on content creation: Content is king in digital marketing, and creating high-quality content is an effective way to reach your target audience. By focusing on content creation, you can save money on paid advertising and improve your SEO rankings at the same time.
  • Collaborate with other businesses: Collaborating with other businesses can help you reach a larger audience and save money on marketing expenses. For example, you could partner with a complementary business to co-create content or co-host events.
  • Measure your results: It’s important to measure the success of your marketing efforts and make adjustments as needed. By monitoring your website traffic, social media engagement, and conversion rates, you can identify areas for improvement and make cost-effective changes to your marketing strategy.
  • Measurable Results

 

Digital marketing is all about data and analytics. A Digital Marketing Agency in Texas can help you track and measure the results of your campaigns, which can help you identify what’s working and what’s not. This information can be invaluable when it comes to making decisions about your marketing strategy. With measurable results, you can see exactly how your campaigns are impacting your bottom line and make adjustments as needed.

In conclusion, working with a Digital Marketing Agency in Texas can be a wise investment for your business. They can help you by knowing the Texas market, using their expertise in Digital Marketing, creating effective campaigns, increasing visibility, and achieving measurable results. With their knowledge of the Texas market and expertise in digital marketing, they can help you reach new customers and drive more sales. So why wait? Start working with a digital marketing agency in Texas today and watch your business grow!

Dentist Digital Marketing

How to Effectively Utilize Social Media for Dentist Digital Marketing

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Dentist Digital MarketingDentist digital marketing is crucial for building a successful dental practice. With the rise of social media, it has become easier than ever for dentists to reach potential patients and connect with existing ones. Social media platforms like Facebook, Instagram, and Twitter can be used to promote your practice, share valuable information, and engage with your audience.

However, with so many different social media platforms available, it can be difficult to know where to start and how to effectively utilize them for your dental practice. In this blog post, we will discuss the best ways to use social media for dentist digital marketing and how to get the most out of your efforts.

 

Identify Your Target Audience

The first step in any marketing campaign is to identify your target audience. This is especially important when it comes to dentist digital marketing using social media. Different social media platforms attract different demographics, so it’s essential to know where your potential patients are spending their time online.

For example, if your target audience is primarily older adults, you may want to focus on Facebook, as it is the most popular social media platform among this age group. On the other hand, if you’re looking to reach younger patients, Instagram and Snapchat may be more appropriate. Once you’ve identified your target audience, you can tailor your content and campaigns to appeal to them. This will help ensure that your efforts are reaching the right people and that you’re getting the most out of your social media marketing.

 

Create a Strong Brand Presence

Your social media profiles are an extension of your dental practice and should reflect your brand. This means creating a consistent look and feel across all your profiles, using the same profile picture and cover photo, and using the same tone of voice in your posts.

Your profiles should also include all the relevant information about your practice, such as your location, hours of operation, and contact information. This will make it easy for potential patients to find and contact you.

 

Share Valuable Content

One of the best ways to engage with your audience on social media is to share valuable content. This can include tips on oral health, information about the latest dental procedures, and updates on the latest advancements in dentistry.

It’s also important to share patient testimonials and before and after photos to showcase the results of your work. This will help build trust and credibility with your audience and can be a powerful tool for attracting new patients.

 

Use Paid Advertising

While organic reach on social media can be limited, paid advertising allows you to reach a larger audience and target Dentist Digital Marketingspecific demographics. Platforms like Facebook and Instagram offer a range of advertising options, including sponsored posts, carousel ads, and video ads.

When creating your ads, be sure to include a clear call to action, such as “Book an appointment today” or “Learn more about our services.” This will make it easy for potential patients to take the next step and contact your practice.

 

Engage with Your Audience

Dentist Digital Marketing social media is not just about broadcasting your message, it’s also about engaging with your audience. This means responding to comments and messages, asking for feedback, and starting conversations.

By engaging with your audience, you’ll be able to build relationships and create a sense of community around your practice. This will help foster loyalty among your existing patients and make it more likely that they’ll recommend your practice to their friends and family.

 

Choose the Right Platforms

Dentist Digital MarketingThere are countless social media platforms to choose from, and it can be tempting to try and be present on all of them. However, it is important to choose the platforms that are most relevant to your audience and where they are most active. For example, if your target audience is primarily made up of older adults, it may not make sense to focus on platforms like TikTok. Instead, focus on platforms like Facebook and Instagram, which are popular among all age groups.

When choosing the right social media platform for your dentist’s digital marketing, it’s important to consider the following do’s and don’ts:

 

Do’s:

  1. Do research: Research your target audience and determine which platforms they are most active on. This will help you choose the right platform for your dental practice.
  2. Do consider your goals: Think about what you hope to achieve through your social media efforts. Are you looking to increase brand awareness, drive traffic to your website, or connect with current and potential patients? Your goals will help you determine which platform is best for your needs.
  3. Do choose platforms that fit your brand: Consider the tone and aesthetic of your brand when choosing a platform. For example, if your brand is more professional and serious, LinkedIn may be the best platform for you. If your brand is more fun and lighthearted, Instagram may be a better fit.

 

Don’ts:

  1. Don’t spread yourself too thin: Don’t try to be active on every single platform. Focus on the ones that are most relevant to your target audience and that align with your goals.
  2. Don’t ignore privacy settings: Make sure you understand and utilize the privacy settings on each platform to protect your personal and professional information.
  3. Don’t neglect engagement: Don’t just post content and ignore the feedback from your followers. Engage with your audience and respond to their questions and comments to build a strong relationship and establish trust.

Monitor and Measure Your Results

Finally, it’s important to measure the results of your social media marketing efforts. This includes tracking metrics such as engagement, website traffic, and conversions. By monitoring these metrics, you can identify what is working and what isn’t, and make adjustments as needed.

In conclusion, social media is a powerful tool for dentists’ digital marketing, but it can be challenging to navigate. However, by identifying your target audience, creating a strong brand presence, creating engaging content, sharing valuable content, using paid advertising, engaging with your audience, choosing the right platforms, and monitoring and measuring results, you can effectively utilize social media to promote your dental practice. Remember, the key to success on social media is to be consistent, engaging, and relevant to your audience, and you will be able to achieve your dental marketing goals.

 

Digital Marketing in Texas

Digital Marketing in Texas – Tips on Measuring Your Success

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As a business owner you know that digital marketing in Texas is a huge part of promoting your company and driving sales. But how do you measure the success of your campaigns? What metrics should you be looking at? Check out these tips on measuring the success of your digital marketing in Texas. You’ll learn about Digital Marketing in Texasdifferent ways to track your campaign’s performance and get insights into what’s working and what isn’t. With this information, you can make adjustments to improve your results and ensure that your marketing dollars are well spent.

Define your goals and objectives for your digital marketing in Texas.

To get the most out of digital marketing in Texas, it’s key to define clear goals and objectives. These should ideally be measurable and related to the business KPIs that are important to management. When setting these goals, it’s essential to partner with an experienced digital marketing agency in Texas who understands your industry and has the capacity to develop customized digital strategies tailored for your specific situation. Without this expert guidance, digital campaigns can become unfocused or inefficient, diminishing the return on investment. Knowing precisely where you want to go before you start is an essential step towards creating digital marketing campaigns with lasting impact.

Research your target audience and identify their needs and wants.

It’s essential for businesses to recognize the needs and wants of their target audience in Texas when crafting digital marketing campaigns. Doing research on the demographic of one’s specific target market is a great first step. Considering key variables such as age, gender, geography, lifestyle, purchasing habits and values can give clues about how to most effectively reach people with compelling messages. By conducting surveys and gathering user feedback, marketers can gain insight into what kind of content resonates best with the desired target audience — and make adjustments accordingly. Taking these steps can ensure that businesses stay ahead of the curve with marketing strategies that are highly effective and tailored to their unique customer base.

Develop a plan for your digital marketing campaign that includes measurable milestones.

Developing a successful digital marketing campaign in Texas begins with having a solid plan that includes measurable milestones. When crafting your digital marketing campaign, it is important to identify which objectives you are striving to achieve and how they can be measured. Establishing markers of success throughout the campaign will allow you to easily judge its effectiveness and revise it if needed based on real results. Setting deadlines for goals within the campaign plan can help you keep track of progress and stay on track with delivery objectives. By developing a strategy that includes realistic timelines along with metrics for success, you can create a powerful digital marketing plan that is destined for success.

Digital Marketing in TexasImplement your digital marketing campaign and track its progress using analytics tools.

Implementing a digital marketing strategy in Texas is key to increasing awareness of your brand, reaching potential customers, and creating more meaningful connections with existing ones. To ensure success, it is important to take advantage of the various analytics tools available today. These tools allow you to track the effectiveness of your campaign by measuring things that are most important such as website traffic, customer engagement, and ROI. You can track different metrics from different sources in order to determine which tactics are working best for your campaign. Investing time and effort into utilizing analytics enables you to maximize the success of your digital marketing campaigns for better growth and business performance in the Lone Star State.

Evaluate the results of your digital marketing campaign and make necessary adjustments.

Evaluating the success of a digital marketing campaign is essential for maximizing results and reaching desired goals. To ensure your digital marketing efforts in Texas are successful, it’s important to measure each step of the process. This includes tracking website visits and conversions, monitoring social media engagement and reach, collecting customer feedback, evaluating ad spend performance, and reviewing analytics reports. By carefully considering the metrics associated with your campaign, you can identify areas that need improvement or may require adjustments before continuing forward. With thoughtful evaluation and necessary adjustments to your digital marketing strategy, you can achieve great results!

Running a successful digital marketing campaign requires careful planning and execution. You need to define your goals and objectives, research your target audience, develop a plan with measurable milestones, track your progress with analytics tools, and evaluate the results of your campaign. If you need help with any step of this process, contact Luce Media. We can help you create a successful digital marketing campaign that meets your specific needs and drives real results.

Video Marketing

5 Reasons to Hire a Video Marketing Agency for Your Business

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Video marketing is becoming increasingly popular for businesses of all sizes and industries, as it provides a powerful and engaging way to communicate with 

Video Marketing

potential customers. While some companies may opt to create their own videos, hiring a video marketing agency can bring a wealth of benefits that can help your business to succeed. In this blog, we will outline 5 reasons why your business should consider hiring a video marketing agency.

Expertise and Experience of Video Marketing Agency

One of the key benefits of hiring a video marketing agency is the expertise and experience they bring to the table. A good video marketing agency will have a team of experts who are experienced in creating videos that are effective and engaging. This includes experienced videographers, editors, animators, and marketers who understand the latest trends and techniques in video marketing. By hiring a video marketing agency, you can ensure that your videos are professional and high-quality, giving your brand a competitive edge.

Access to Cutting-Edge Technology 

Another benefit of hiring a video marketing agency is access to cutting-edge technology and equipment. Video marketing agencies invest in the latest equipment, such as high-end cameras, lighting, and editing software, to ensure that they can create the best possible videos for their clients. This investment means that your videos will look and feel professional, which can help to build trust and credibility with your target audience.

A Fresh Perspective from a Video Marketing Agency

Video MarketingWorking with a video marketing agency can also provide your business with a fresh perspective. An agency has experience working with a variety of different businesses, and as a result, they can bring new ideas and approaches to your video marketing efforts. They can also help to identify areas where your video marketing strategy can be improved, helping you to achieve better results.

Time and Cost Savings Along with Measurable Results

Hiring a video marketing agency can also save you time and money. Creating high-quality videos can be time-consuming and expensive, especially if you have limited resources or experience in-house. By hiring a video marketing agency, you can outsource the creation and production of your videos, freeing up your time to focus on other areas of your business. Furthermore, video marketing agencies can often produce videos more efficiently and cost-effectively than in-house teams, helping you to achieve better results while saving money.

Finally, video marketing agencies can help you to measure and track the results of your video marketing efforts. By using tools such as analytics, they can help you to determine which videos are performing well, and which are not. This information can be used to optimize your video marketing strategy, helping you to get the most out of your investment.

In conclusion, hiring a video marketing agency can bring a wealth of benefits to your business, from expert knowledge and experience to measurable results. With a focus on creating high-quality, engaging videos, a video marketing agency can help you to build trust and credibility with your target audience, and ultimately drive more business for your company. So, if you are looking to improve your video marketing efforts, consider hiring Luce Media today!

VIdeo Marketing for social media

10 Reasons You Should Use Social Media Video in Your Digital Marketing

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We all know social media is a powerful tool for marketing. But what many Dallas / Fort Worth businesses don’t realize is that video is an even more powerful medium for social media marketing.

Online marketers are always looking for new ways to engage their audience. They have been using different strategies to woo their potential customers, but they all have realized that social media video marketing is the most effective tool in this digital world.

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Time spent on social media

Average Time Spent Daily On Social Media

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In 2022, social media is one of the best ways for people to connect with one another.

It not only allows people to stay in touch across continents and time zones but also with friends who live just a few houses down. We’re connected today in ways previous generations couldn’t even have dreamed about.

Average Minutes Per Day on Social Media
But with that constant connection comes this question: How much time do people spend on social media each day? Is it too much? Should we be embracing our increasingly connected lives, or making an effort to cut back on screen time? The answer to that question is up to each person to make for themselves, but first, they need to know the numbers.

Read on to see how much time people actually spend on social media in 2020.
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How to Win Customers in Allen, TX Using Social Media Marketing

Understanding The Importance Of Social Media Marketing in Frisco, TX

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Social media marketing needs creativity and strategy, as it has the power to spread the word about your mission and products quickly. When you link your social media with your website, it will increase the traffic signs and also promote your services and products. The services provided Luce Media marketing agency will help you engage with your customers. The conversions will be much higher if you keep interacting with your customers. Effective social media marketing will help you improve the customer’s experience, generate sales and leads, and provide you with customer rights.

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Picture of iPad with words "Video Marketing" on it

What’s Next For Social Video?

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Video Marketing

Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media.

Social Media Video Marketing

From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business’ personalities and brand stories, express creativity, and build emotional connections with fans and followers.

And it’s working: 51.9% of marketing professionals worldwide name video as the type of content with the best ROI, according to a research report from Adobe. And over 60% of marketers plan to increase their investment in video over the next year.

Right now, video is performing incredibly well on social media. So, where is it headed during the rest of this year and beyond? Read more

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How to Turn a Single Blog Post Into a Month’s Worth of Content Marketing

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Creating high-quality marketing content on a regular basis can be tricky for any business. Here’s how to make a month’s worth of it from a single blog post.

CREDIT: Getty Images

As an already busy entrepreneur running the day-to-day operations of your business, it can get easy to neglect one of the most important aspects of your brand’s long-term success: online marketing.

When it comes to the online marketing world, the success or failure of the entire operation relies on you creating amazing online content (in some way, shape, or form) and then making sure relevant people consume that content.

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FB-Insta

Significant Changes to Instagram and Facebook

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Facebook  is entering a tough transition period where it won’t take chances around data privacy in the wake of the Cambridge Analytica fiasco. That’s why it’s moving up the shut down of part of the Instagram API. It’s significantly limiting data available from or requiring approval for access to Facebook’s Events, Groups, and Pages APIs plus Facebook Login. Facebook is also shutting down search by email or username and changing its account recovery system after discovering malicious actors were using these to scrape people’s data. “Given the scale and sophistication of the activity we’ve seen, we believe most people on Facebook could have had their public profile scraped in this way” Facebook’s CTO Mike Schroepfer writes. Read more

Blue Arrow with Words Social Media Makreting

Why Using Social Media As A Marketing Tool Is Essential In 2021!

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Some business owners still believe that social media is merely gossiping and hanging out on Facebook. But, once again, social media for business has nothing to do with simply hanging out on social media. But using social media marketing gives even tiny businesses real marketing advantages and opportunities. Read more

Mobile Phone with words Content Marketing

Social Media Tip for 2018: Content Marketing Really Does Work – INFOGRAPHIC

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If you’re unfamiliar with content marketing, here’s a simple definition from Google: “A type of marketing that involves the creation and sharing of online material…that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” So why does it matter? Read more

Social Engagement

10 Steps On The Rules Of Engagement in Social Media

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Standing apart frоm a сrоwd thrоugh ѕосiаl mеdiа will always be аn imроrtаnt part оf уоur digital marketing strategy. Sосiаl Media nеtwоrkѕ are constantly grоwing with nеw uѕеrѕ аnd nеw buѕinеѕѕеѕ, not to mention rapidly changing features and algorithms. With ѕо muсh соmреtitiоn, аnd ѕо mаnу роtеntiаl сuѕtоmеrѕ, hоw do you keep thе audience еngаgеd in order tо build and mаintаin a relationship with thеm?
The one constant that businesses can depend on is that social media itself isn’t going anywhere. It’s increasingly the one reliable place to reach consumers. The tools and channels may shift, but the cultural sea change instigated by Facebook more than a decade ago is here to stay. You don’t need a crystal ball to see that. Read more

ROI of Social Media

The ROI of Social Media

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ROI is the sum of all social media activities that create value. Your return may vary.

Rеturn оn social media invеѕtmеnt iѕ mеаѕurеd in mаnу wауѕ.  Sосiаl media rеԛuirеѕ time, рlаnning, ѕсhеduling and оrgаnizing оf rеѕоurсеѕ.  Here is a quick look at an infographic on The ROI of Social Media.

The ROI of Social Media (Infographic)

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The best times to post to social media to get the most engagement

“Post, Pin, & Tweet”: Best Times To Post To Social Media?

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Everyone is looking for the answer to that question of most importance in social media – when is the best time to post content?  Our answer – and the truth – it depends. You’ve spent all this time searching for or creating your content and you want it to have the greatest impact on your audience. There are many answers to the question of when to post content on social media platforms, so we prepared this infographic that will explain the best times per platform. Enjoy… and happy posting! Read more

Reporter Working on Social Media

Social Media Coaching and Training

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Here is something that is going to help your career….guaranteed!  We all know the realities of today mean that journalists of all types must embrace social media. Facebook, Twitter, Instagram and other social platforms continue to dramatically change news gathering and sharing. Journalists today are required to have a strong Social Media presence to promote their content to audiences everywhere. In fact, how you perform in Social Media may be a key ingredient of your employment agreement, your ability to get promoted or even make more money. Read more

Digital Flowing Thru Hand

Latest Social Media Stats 2017 – For Those Keeping Track

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Graph of Social Media Platforms with Most Active Users

So here are some new numbers for those of you keeping track of Social Media. Approximately 2 billion internet users are using social networks, and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction. Read more

Luce Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, Dallas

Social Media Fears Be Gone

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In today’s B2B competitive world, there is a daily hand-to-hand battle almost to gain market share. Growing your business today and grabbing a larger share of the market has turned into nothing short of guerilla warfare. Companies need to use every tool available to reach sales goals and objectives. To achieve these goals, companies have turned to Social Media to expand their customer base and profits. As well, they should. A good friend told me. “If your business is not in Digital and Social – then you are NOT in business.” That could not be truer. Still, we run into prospective clients all the time who say they have fears about getting into Social Media to grow their business. So let’s talk about getting rid of those Social Media Fears.Social Media Fears

Interestingly, in this Digital and Social Media age some disturbing research emerges showing how little some businesses and enterprises know about their social media efforts.  Consider this:

  • Nearly 9 in 10 businesses are not measuring their social media efforts at all.
  • Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter
  • 24% of small business have no social media presence at all

As you can see, there are companies which are still lagging behind when it comes to making effective use of the power of Social Media. So why is it that most companies are still ineffective in their social media marketing.

How are these Social Media fears verbalized?  We often see comments like:

“Social media is a fad.”

“Social media doesn’t work.”

“Social media is an invasion of privacy.”

“We don’t need social media. We sell enough.”

I witness these real Social Media fears when I speak at conferences or conducting workshops and training or even when I am providing guidance to CEOs or individuals on a one-on-one basis.

Three Simple Reasons Companies Are Not in Social Media

How Much Will It Cost? Companies Not Sure of Their Investments

The truth is that every company wants to maximize profits and minimize losses. However, many companies fear that social media content will not give them any realistic return on their investments. In a nutshell, they are not too sure of their ROI. Plus, many business owners think there are significant costs associated with being successful in social media. The best way to avoid wasting time and money is to have a plan. Social media strategy is required if you want to cast out the fear and get optimal results.

Lack of Experience

Many companies believe that Social Media is only meant for the experts who truly understand everything about Social Metrics. Unfortunately, they fail to understand the fact that it is not rocket science. Through minimal easy to understand internal training, you can turn your marketing department and employees into a social media machine that delivers efficient and cost-effective results. And rest assured it will all work out: No one watches your brand as you do.

Fear of Public Criticism

If you have a business and have failed to use social media platforms, then fear of being publicly criticized may be why you have not engaged in this powerful marketing tool. Think about your business now. As a business owner, you know there will always be customers who aren’t satisfied with one or two aspects of your services, products, etc. How do you deal with those customers now to solve their complaints and still retain them as good customers? Those same techniques are the same ones you should use online in Social Media. The key to successful customer relationship management in Social Media is quickly responding to posts and honestly addressing customer issues. Our years of Social Media experience show this approach will yield you more loyal customers.

Two Quick Solutions to Move Past Social Media Fears

Step #1: Create and implement a social media plan.

For organizations or businesses….

Social Media FearsTeach those individuals who will work on your Social Media and other employees what social media marketing is and why it’s vital to the future growth of your company. Establish rules and policies on how employees ought to act on social media, how to figure out what’s appropriate in social media posts, and what shouldn’t be done. Likewise, put together a plan if a customer has an issue and posts it to social media. Be prepared to respond quickly. The effort you put into establishing the framework for employee social media use will pay off when (not if) tight spots emerge.

If you are an individual….

Educate yourself on what social media networking is for YOU and why it’s vital… for YOU. While you don’t have to formally write it down (although that would be a smart exercise), decide your approach for posting content! Think about when you spend time commenting and engaging on other social media posts, how you’ll react and what topics you’ll want to stay away from (like politics), regardless of how enticing they might be.

Step #2: In Social Media – your strategy needs to communicate your brand’s value.

Regardless of whether you’re a business or an individual, social media success is predicated on the value you can offer. Of course, I’m talking about the value created and reinforcing every individual’s mind when interacting with you and your brand.

With a social media plan that defines your unique value, has a thought out plan, identifies your target audience, and has specific goals that can be measured, Social Media fears become a non-issue. Use the right metrics to measure your results and guide your path in social. With each new step, learning replaces fear.
Social Media Fears

“Do one thing ordinary that alarms you.”

Position yourself for growth through Social Media in 2017. Don’t let social media fears hold you back from achieving high levels of success and becoming the best version of yourself.

At Lucé Media, we understand that small to medium-sized businesses have these concerns. We get that these fears are real to many businesses and individuals alike. That’s why we have created social media training programs, online social media boot camps, Social Media Summits and more. Let our experts teach you how to work on all Social Media platforms successfully. Let us show you our patented social media metrics that clearly outline what you are doing right and what needs improvement.

Send us a note by clicking here. Alternatively, call us at (469) 907-1057. We will get back to you as soon as possible. Let’s do this together!

 

 

Luce Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, Dallas

The Six Most Important Social Media Engagement Metrics

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Social Media Engagement is measured in many different ways. In the end, the goal of Social Engagement Metrics is to show strengths and weaknesses within

Social Media Metrics McKinney TX - Luce Media

Individuals can get a deep read on their social media efforts thru LuceMedia.net

your social marketing campaigns. How well your social media efforts perform in these six areas of engagement will determine if you are generating the right ROI from your businesses social media campaigns

1.Applause rate per post

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Snapchat

Marketers Not Jumping on the Snapchat Bandwagon Yet

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A little more than three months after its blockbuster IPO, it has gotten relatively quiet around Snapchat. Even after reporting less than stellar first-quarter earnings last month, the company’s stock price never dropped below the IPO price of $17.
Snapchat

There remains a bit of skepticism regarding its long-term outlook, though, and not everyone is convinced that Snapchat’s popularity among Millennials justifies its parent company’s $20+ billion valuations. Aside from the apparent threat that Facebook (including Instagram) poses to Snap’s long-term success, marketers have yet to embrace Snapchat fully.

According to a recent report by the Social Media Examiner, just 7 percent of marketers used Snapchat in the first quarter of 2017, which is worlds apart from Facebook’s 94 percent adoption rate. However, even Twitter, Instagram, and Pinterest are used by a significantly more significant portion of the 5,700 marketers taking part in the survey.

Embrace Snapchat

Because Snapchat’s user base is relatively small compared to other social media platforms, the messaging app is proving a potential advertising platform for some marketers. Therefore, one would assume that companies could reach Snapchat’s users in other ways, say by advertising on Instagram, which has a much larger audience. However, that might not be as easy as it sounds.

According to data published by App Annie, Snapchat has a unique audience that cannot easily be reached on other platforms. Sticking with the Instagram example, only 54 percent of daily Snapchat users in the U.S. are active on Instagram as well. The same applies to many other platforms, which do not share a broad audience with Snapchat.

For brands, this means that knowing the audience they want to reach is just as important as knowing where to get that group. There is no one-fits-all approach to social media marketing, as different platforms reach different people and require campaigns to be tailored to the specific audience’s preferences.

Brands Reach Millenials

Where Else Can Brands Reach Millenials?

This chart shows how many of Snapchat’s daily users in the U.S. use other platforms as well.

Snapchat – while shiny and new – is a long way from being a significant player like Twitter, Instagram, and the big dog – Facebook. For strategies on using Snapchat and all the other social media platforms to grow your business – drop us a note at Luce Media.

 

Saudi Social Media Users break Silence

Is Your Brand Misbehaving on Social Media?

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The rise of social media has presented brands with a new, more direct way of communicating with their customers. Instead of planning ad campaigns months in advance, brands can now react to trending topics in real-time, weigh in on current events and just be in touch with the world. Unfortunately, social media advertising done poorly is like throwing money down the rabbit hole. Read more

Luce Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, Dallas

Social Media Spending- ROI Impact Disconnect

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Social Media Spending

Luce Media

Social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years. This share was only 5.6 percent in 2009. What is striking, however, is that only 3.4 percent of marketing leaders report that social media contributes very highly to firm performance; 40 percent report a below average contribution (see insert).

These are among the latest findings from The CMO Survey. Conducted biannually since August 2008,  the latest edition received responses from 289 top marketing executives.

Social Media Spending

The Contribution of Social Media Spending to Company Performance

What explains the disconnect between social media spending and marketing impact?

  1. Social media is often going solo: When asked to rate how effectively social media is linked to their firms’ marketing strategies on a 1-7 scale where 1=not at all integrated and 7=very integrated, marketing leaders report an average score of 4.2. Although higher than 3.8 from 4 years ago, this number is still too low to get the best returns on social media investments.
  2. Customer social media information is not integrated with other customer information: Companies are not integrating customer information from purchasing, social media, and other communication channels. On a 1-7 scale where 1=not at all effectively and 7=very effectively, the average customer integration rating across these three sources is 3.4, which is a poor showing and lower than last year. This means companies do not yet have the critical 360 that could help them increase customer acquisition and retention.
  3. Proving social media’s impact is elusive: This has remained a challenge for marketers, and new results indicate that they have yet to get a handle on it. Only 11.5 percent of marketing leaders report they have proven the impact of social media quantitatively. Another 40.6 percent report having a good qualitative sense, but not a quantitative assessment. 47.9 percent report have not been able to show any impact yet.
  4. Partners may not be fully utilized: As companies build a presence in social media, they often seek outside agencies to help. In fact, marketing leaders report that 20 percent of their social media activities are performed by outside agencies. One challenge is that old “not invented here” syndrome—where companies fail to accept new ideas developed outside their borders—could be keeping this external expertise from making its best contributions.
  5. Cross-functional marketing leadership is needed: Marketers lead social media activities in 83.9 percent of companies—a percent that has climbed from 71 percent in 2011. Marketing leaders managing social media need effective cross-functional skills in information technology and traditional marketing to make social media effective.
  6. Lack of social media goals: Many companies do not have clear objectives for their social media activities. Without objectives, what should be measured? The best social media activities have a clear objective and measure performance against it. For example, in the recent survey, 15.6 percent of companies reported they will invest in social media to develop new products. Given this, what process and outcome metrics make the most sense to assess impact in this area?
  7. Social media expertise is not embedded in marketing teams: Social media experts should be closely linked to the brand and customer teams they support. This involvement pays off because social media experts are tuned into the latest platforms and know which approaches generate interest from current and potential customers, fans, and enthusiasts. As a result, these experts can guide brand and customer teams to think differently.
  8. Failure to drive toward the financial performance connection: Results from prior surveys indicate that companies are using more intermediate performance indicators such as buzz. This is a good choice to show social media’s initial contribution. However, lifts must ultimately be understood in terms of customer outcomes, such as acquisition or retention rates. Doing so may require companies to perform more thorough experiments with their use of social media.
Icons for Social Media

New Study: Social Media Engagement is Overlooked

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According to new commissioned research conducted by media industry leader Scott Moore on behalf of Share Rocket, marketers must understand, measure, and harness the metric of media engagement to drive ad effectiveness with today’s digital-savvy consumer.Social Media Engagement

The research, “Consumer Engagement: The Important and Often Overlooked Role of  Social Media Engagement” showcases insights and findings on the current online advertising ecosystem, the shifting behavior of consumers, and immediate steps marketers, advertisers, and publishers can take to tap into the potential of engagement and a more effective revenue stream. Key findings of the research include:

  • Engagement is Overlooked: While engaging content has dramatically improved, it is the audience targeting capabilities that still get most of the attention.
  • Quality of Inventory: There in no universal standard around measuring or valuing engagement in digital advertising. Social media from trusted publishers is extremely valuable and has intrinsic characteristics: reach amplification, audience receptivity, viewability and brand safety.
  • Social Media Fear Be Gone: The fear of social media still paralyzes companies when it comes to measurement and integration of digital advertising on Facebook.

“The role of this engagement is a frequently-overlooked component when creating, sustaining and measuring how the content is resonating,” said Chris Kraft, CEO of Share Rocket. “Media engagement is essential to delivering customer engagement and should be the industry standard when measuring the success of digital advertising campaigns.”

According to the research, companies most effective at engaging their customers were 2.2x more likely to grow market share versus the previous year. With 86% of CMOs expected to own their companies complete customer experience by 2020, it is critical that marketers understand historically engaging content in a way that allows them to replicate or create success. Engaged consumers are more likely to make a purchase, try new services and become brand advocates – all of which makes them a priority target for marketers in 2017 and beyond.

“Technological innovation and its subsequent impact on the marketing landscape have rendered the traditional rules of marketing obsolete,” said Scott Moore. “The marketers who will win in this new environment will be those who best capture consumer attention and create engagement. And the battleground in the future is more likely to be among new, digital channels than traditional channels.”

Luce’ Media can provide you with with a bundle of media engagement metrics to win in this new environment.

 

Instagram tiles laid on top of each other

Instagram Marketing in 2021: Social Media Experts Share Top Tips

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The word Instagram with the brands colors in McKinney

Instagram is the “it” social media platform for 2019 in McKinney

With plenty of creative possibilities, targeting opportunities, and personalization potential, the youth-friendly platform offers the power to connect with influential tastemakers, break through the competitive noise, and build active, engaged communities of customers.

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