How to Win Customers in Allen, TX Using Social Media Marketing

How to Win Customers in Allen, TX Using Social Media Marketing

Social media marketing for business is here to stay.  According to Moz, a well-known SEO consulting company, “72% of online adults use social networking sites”. Want a crash course in social media marketing essentials?  Invest a few minutes in reading this article.  Discover helpful tips that can help you win customers.

  1. Use social media marketing that instantly ignites your target audience’s interests. What exactly is social media marketing (SMM)? Before I define what SMM is, first, think about being a kid at recess in elementary school.  That was a socializing activity.  When we acted social at playtime, we found children our own age also interested in playing marbles, swinging on the playground swings or closely examining ants marching along the ground in a column, etc. Our desire to be social and share common interests is natural in virtually every activity humans do.

When businesses engage online in SMM, marketers share messages (called content) that interest specific prospect types for that business.  So, think of being online like being on the playground back in elementary school.  You are engaging with prospective friends, but it is for business now.

For example, suppose you are a medical doctor.  You write lots of prescriptions.  To write prescriptions, you need ink pens.  Pencils will not do because graphite can be easily erased.  Since you don’t manufacture them yourself, you need someone who sells pens.

You instinctively look online for places that sell pens because for many years now businesses trained us to shop online.  Shopping is a social activity.

According to Statista, in 2019, an estimated 1.92 billion people purchased goods or services online, and during the same year, e-retail sales surpassed 3.5 trillion U.S. dollars worldwide. In business, we buy and sell goods.To effectively and successfully run a business, you must be social to let medical doctors know you sell ink pens.

The same is true for all businesses. Social media marketing is an activity you do to let a specific group of people know you have the solution to a certain problem or challenge they are experiencing.  As you socialize, you build business relationships with them.  This is done by providing content to which your target market immediately relates.

By sharing content relevant to your target audience, your company can increase brand exposure and broaden customer reach.  The more your company’s brand regularly appears online in many places, (like a familiar TV show), the more you build a fan base.  The more you socially build a reputation for being a trustworthy company, the more sales you make and the longer you stay in business.

  1. Socially engage with your target market using digital marketing. What exactly is digital marketing?  Digital marketing describes online marketing activities where you share your marketing messages on mobile devices and online using emails, SMS messaging, and real time reporting in the form of analytics.  Marketing online is electronic compared with offline marketing which commonly uses the US mails to mail marketing messages on paper, networking meetings, live public presentations, etc.

 

  1. Tell compelling stories using content marketing. What is content marketing? We all love to hear an interesting story.  Content marketing revolves around storytelling.  In content marketing you share online stories through videos, blogs, and social media posts that show how your business solution changes lives for the better.

 When effectively using content marketing, the messages you share connect genuinely with a targeted audience. They provide valuable information to consumers and create eagerness to purchase company products in the future.

  1. Do’s of social media marketing
    1. Pretend you are dating when it comes to social media. Just like going on a date with somebody new, put your best foot forward.  Be genuinely friendly.
    2. Take it slow as you get to know your target audience a bit at a time. Remember, you are building a meaningful relationship with target market influencers.
    3. Look for common interests between you and your ideal prospect. Talk about those interests in your social media content.
    4. Talk about the problems associated with the common interests you share. Then, share your ideas that make those problems better.
    5. Deliver value rather than just sell your products or services. Be a business friend, but not one that is just in it for the sale.
    6. Recognize that it takes time to build relationships with new customers. Just like in dating, on the first date you talk the things you may have in common (rather than when you’re going to get married.) Find out about each other and see if you have something in common.
    7. When commonalities are discovered, build on those commonalities. (Similar to when you learned if your ideal marble playing friend in elementary school liked to play with clearies, steelies or cats eyes marbles, etc., in marble games.  In other words, in your first Tweet, drop a nugget of information that helps your ideal prospect in some way.  Make your social media messages all about your prospect.
    8. After you write your content, promote it everywhere that’s appropriate to reach your target market.
  1. Don’ts of social media marketing
    1. Don’t spam by posting and breaking rules of the social media site.
    2. Don’t talk about features of your products/services and reasons to buy. Talk about benefits to the end user of choosing to solve his/her problem.
    3. Generally, don’t be all about the sale (unless it’s an ad)
    4. Don’t say disparaging or inappropriate things about other people. This can destroy your business reputation and credibility.
    5. Don’t misspell content. If you need to hire a professional writer, do it. If you’re just starting out and have limited marketing funds, see if you can trade services to get things done.

 

  1. What the Moz statistic means to those in business:
    1. If you are not using social networking, you are losing money. Returning to the playground example, if you were the shy kid and played alone, that doesn’t work well in business.  If you feel afraid to reach out and network, consider getting some professional counseling.
    2. If you are socially networking, are you using a social media content calendar with relevant target market topics? Get a free social media content calendar template from Hubspot here.

When you write content, have an end result in mind.  For example, if you are selling musical instruments to children, talk to the parents about the value of their child learning how to play a musical instrument. You could write a blog post on how playing a musical instrument develops self-discipline.  Another blog post might be about how it helps kids get over shyness.  Create a calendar of blog posts that methodically show how it helps kids in many (specific) ways.

  • Further tips on providing meaningful social media marketing include talking about the emotional aspect of your message. People act for emotional reasons.  When you say something that makes readers FEEL, your message is meaningful.  For example, if you sell hummingbird feeders, a FEELING Tweet might be, “Love feeling amazed watching hummingbirds fly? Imagine what would happen by putting up a hummingbird feeder in your own yard.”  Compare this with a salesy Tweet, “Hurry!  Hummingbird feeders on sale now at Sally’s Lawn and Garden.”

 

  1. How marketers can make relevant use of social networking to win customers.
    1. Know your target market. When you write social media messages, use the language, words, terms and passions of your target market.  Speak to them in a way that means something to them. For example, if you sell photocopiers, and a concern for your target is saving money on copies, talk about how they can get more copies by using the toner-saving feature. Talk about what matters to your MARKET more than what matters to YOU.
    2. Provide relevant content of high perceived value to your target market. The content you provide reveals strategies, tips, tricks that makes your target market’s jobs or lives easier, time-saving, satisfying. Find out what matters to your target.  Do this by listening and using their feedback. Then, genuinely show them that their interests are valid and important to you.  A great video that helps you understand their need to be validated it this brief video called Validation.
    3. Approach well-known target market challenges, issues and/or problems from a new, interesting, helpful angle. For example, suppose you sell sleep apnea and snoring relief products. Instead of only talking about how sleep apnea is a medical condition that could contribute to causing unwanted health issues, talk about sleep apnea and how a person’s snoring might be negatively affecting his or her relationship.  Those who snore may be unware how important it is to have sleep apnea checked out by a doctor.  But the clincher to send them to their doctor may be to reveal the benefits of a better relationship with a spouse by having it checked out.  This can all be conveyed using compelling and relevant social media marketing messages.

Content marketing in your social media messages works well to win customers.  Prospects like to hear and read testimonials, case studies and personal accounts about problems solved by using a specific product or service.  It helps build credibility and goodwill for your company products.

Lucé Media’s goal is to help small to medium sized businesses grow new leads and sales. We offer a free social media audit. Click here to sign up and we will get to you as soon as possible.

Now that we’ve shared some tips with you, would you share yours with us?  Leave a comment about your own social media marketing successes for others to enjoy.

 

Eight Tips for Effective Social Media Marketing in Plano TX

Eight Tips for Effective Social Media Marketing in Plano TX

An effective social media campaign is exactly what your business needs to grow. Social media marketing is a fantastic marketing tool. It improves branding, earns you quality leads, and increases your sales. If not well planned, it can turn into wastage of valuable resources like time and money. Of course, you can hire professionals for paid social media advertising in Plano TX. Nonetheless, below are eight tips for effective social media marketing.

1 – Know your goals 

You must always start by setting clear goals for your campaign. Your goal should be highly specific and define what you’re trying to gain from this campaign. Also, the goals you have for your campaign should be measurable. And your social media marketing goal should be relevant to your overall marketing goal. It can be building more audience or increasing traffic to your website, etc.

2 – Identify your ideal audience 

It helps when you get as specific as possible when it comes to recognizing your audience. For instance, if you identify your potential customers as parents, it is acceptable. But if you figure out that your ideal customers are parents living in the U.S. who earn about $75,000. And they belong to age groups from 35-50, primarily use Facebook and have no interest in outdoor activities. Such targeting increases your chances of success.

3 – Choose the right platform 

You don’t have to run campaigns on all the social media platforms out there. First, you should consider factors like who needs your product or service. If you want to sell directly to consumers, Facebook can be your best pick. If you want to target younger audiences, then you may choose Instagram and Snapchat for advertising. In case you want to market to other businesses, LinkedIn can do it for you.

4 – Consistent delivery of content 

A successful social media campaign becomes possible with constantly nurtured content. Whether it is blogs or images, you always have to keep the target customers in mind. It helps when you post industry-relevant information in the form of articles. It can help you fill your social media calendar and also boost your chances of success.

5 – Win and work with influencers

You should know that more than half of the consumers rely on influencers’ reviews for making a purchase. Since people have credibility in influencer, a recommendation about product/service indeed makes a difference. You should reach out to influencers and build a relationship with them. Also, prepare yourself to answer ‘what’s in it for me?’ questions. While you get more traffic towards your business, you should also see how you bring value to influencers.

6 – Expand your audience 

The more people see your message, the more leads you are likely to get. Your aim should be increasing social media followers who seem relevant for your product or service. The first thing you should ensure that your current customers follow you on social media. Contests are undoubtedly great ways to increase your following. You may also opt for paid ads to increase followers. 

7 – Keep the audience engaged 

If you want your social media campaign to be successful, you must engage your audience. Responding personally to new followers, answering queries, and interacting with other posts goes a long way to build trust. You have to provide some CTA (call-to-action) with every post. It can be a link to your blog, website, or an online store, etc. Creating valuable hashtags helps the audience to discover you easily.

8 – Track your results, analyze and optimize 

The best social media marketers rely on the trial and error method. It’s essential to track your results. Further, you should analyze the data and make the necessary changes to optimize your marketing campaign. It would help if you let the data lead you. Effective social media marketing is a continuous work in progress with timely tweaks as needed.

Parting thoughts

Those were the eight tips for effective social media marketing. The first thing you should do is recognize your goals and your audience as well. You can team up with influencers and use various ways to engage your audience. And yes, you must consistently deliver compelling content for your audience. You can also consider hiring a professional social media marketing agency in Plano TX.

How Can Paid Social Media Advertising Benefit Your Business?

How Can Paid Social Media Advertising Benefit Your Business?

Irrespective of whether your business in small or big, paid social media advertising has become the necessity for brands to grow in this era. To create an impression on the viewer’s mind and convert them into potential leads, paid media advertising plays a significant role. Businesses who do not consider paid social media advertising are losing great opportunities. That’s why; companies not aware of paid advertising should read this guest blog.

Following are some of the benefits of paid media advertising that states how it can benefit your business.

  1. Advanced targeting 

Paid advertising will help your company to reach specific audiences looking for a similar brand. Once the viewer takes a look at your website, you can run a campaign retargeting the same customers who have shown interest in your service. Therefore, it allows you to be in touch with the company with genuine customers and providing the service. The advanced targeting includes demographics, job titles, interests, geography, etc., depending on the company’s needs.

  1. Enhances brand awareness

Implementing a social media marketing agency can enhance brand awareness, helping to engage a broader audience. After creating a profile, you can start interacting with customers. As a result, you can understand what they are looking for while promoting your business. Simultaneously, it also helps in building the business’s reputation. Every post that you will share on the website will have a chance to reach a large section of people, attracting more customers. Therefore, these clients will get converted into potential leads in the next time.

  1. Better alternatives

Trials and optimizations are done to find out valuable data for a brand and its audiences. The social media advertising agency  would design advertisements according to the need so that it is click-worthy and has a call to action. There have several alternatives to put forward the ad, such as Facebook offers creating carousel units, single image ads, screen takeovers, etc. With all such aspects, it becomes easier for you to create an ad that leads to a higher conversion rate.

  1. Give marketplace insights

One of the essential benefits of an advertising agency is the market place insights. It is the only way you can analyze the customer’s requirements and directly communicate with them. Continuously monitoring the website will help you to know what your customer is looking for. While doing so, there is no need for you to have a social media presence. It means if you are not active, your company’s profile will continue to work.

Another advantage is to sort the content optimization segment depending on various categories. All these tools will help you pick up the best combination to generate profits for the business.

  1. Access mobile usersHow Can Paid Social Media Advertising Benefit Your Business?

More than half of the people spent time on social media is mobile users, so ensure your website is mobile-friendly. Whenever a user wishes to buy a service or a product from a company, they look for the company’s social media profile first. If they do not find any website, they might not like to go ahead anymore. But a beautiful and attractive profile with proper information will convince them to avail of the service.

  1. Cost-effective

Owning a business is not easy, and you also need to handle a lot of expenses. On that note, many companies might think that a paid advertisement will lead to more costs, but this is not true. Instead, a paid ad would help you to attract a more targeted audience for your business. Therefore, potential customers will avail of the company’s services, increasing the company’s sales and profits. Alongside this, it also depends on the firm you choose; an experienced and reputable firm knows how to invest the company’s budget effectively. That’s why; paid social media advertising can also be termed as cost-effective.

Final notes!

In 2020, more than 90% of small businesses were expected to expand their social media business. The numbers are enough to indicate how essential and beneficial it has become to have a website on social media. It would be better to look for a professional agency who can manage all such activities, while you can concentrate on other aspects. Investing in paid social media advertising will help enhance your target, amplify reach, and achieve more significant outcomes.

Why Dentists Should Hire a Digital Marketing Agency

Why Dentists Should Hire a Digital Marketing Agency

As the internet matures, people from all walks of life are beginning their search for a new product or service online. And dentists are becoming a highly searched business category. Many people don’t have a regular dentist, or they may be new in town. Others might only consider the dentist when they’re experiencing pain or after an accident.

Of course, people still value word of mouth referrals, but everyone has been disappointed by poor service at a place that was well recommended by a friend. Besides, consumers achieve a certain satisfaction from hunting down a new service provider on their own. Digital marketing experts can get your message out on a variety of platforms and target the right customers for you.

SEO is Better than Advertising

Of course, you can spend money on print, radio, or even Google Adwords, but many consumers view advertising as inauthentic. A dental website that gets an organic page one appearance on Google’s Search Engine Results Pages (SERPs) gets more respect from the average customer than a paid Google Ad.

In reality, both websites paid for their appearance, but the organically appearing site earned its position through quality content that was prescreened by Google. Your customers understand that you’ve put a lot of effort into your website, and that kind of dedication is impressive. Investing resources in dental SEO has been yielding dividends for years.

Quality Dental Information

Why Dentists Should Hire a Digital Marketing AgencyHigh-quality Google SERPs happen for a reason. Google analyzes your site for relevant and original information that would be interesting to the person performing the search. A quality digital media company makes sure that your website is optimized to educate and inform someone curious about your area of expertise. Google directs them to your page because you have the information that they’re seeking.

For instance, someone in your city wants to get their teeth whitened. They enter a typical series of words that your dental SEO company has already researched. They ensure that a professional writer inserts these terms strategically throughout their original article on the subject. You may rest assured that these articles are well-researched from the most up to date and well-respected online publications.

Not only does the customer get directed to your website, he learns something about the procedure or condition from which he’s suffering. By educating him, you earn his trust. You build a bond with a potential customer, and it’s only natural that he comes to you for treatment.

Social Media

Besides your website, a quality digital marketing agency can get your message out through the whole gauntlet of popular social media platforms. Strategic messaging on Facebook, Instagram, Twitter, and others can help get and keep your brand in front of the eyes of potential customers.

Your brand is how people regard your company. An expert digital marketing agency can help dentists develop a name and a reputation in their community. Lucé Media has developed its own proprietary and patented algorithms to keep you well-informed of the progress its campaign has made in disseminating your message.

Today’s media marketing agencies won’t limit your brand to SEO content marketing. They can also develop an email and video marketing program for you. Video, in particular, is emerging as one of the most powerful messaging tools available. However, as relevant as video has become, it must be part of an overall marketing strategy if it’s to work effectively.

Anyone with a smartphone can shoot a video and post it on YouTube, but it takes marketing expertise to use it to drive customers to your site and generate sales. Lucé Media has an eclectic team of experts with a wide array of experience. In today’s competitive online environment, you need the very best talent to develop your brand in the community.

Today’s dentists are learning the long-term value of digital marketing agencies. Call Lucé Media today and set up an initial consultation!

 

 

 

Why Video is Important For Growing Your Small Business in Allen, TX

Why Video is Important For Growing Your Small Business in Allen, TX

“We’re operating in a world where one good video can lead to a massive social following.” – Mike Henry

 The average person will spend over five years of their life on social media. That’s more time than we will spend eating or socializing. In that time, we could fly to the moon and back 32 times or watch the Simpsons series 215 times – whichever you find more useful.

Social media has become a big part of our daily lives—so take advantage of it. People aren’t looking at billboards; they hate your spam emails, and please don’t call unexpectedly.

People like video

In fact, people say they want to see more video from brands in 2021. The use of video as a marketing tool is up 20% from last year. That means 86% of businesses are trusting video and realizing the importance of it. As a growing small business, you should too.

Video increases website traffic and the length of time people stay on your website. The longer people are on your website, the longer you have to get your point across to them. People have short attention spans, grab ahold of every second you can.

Using a video on your landing page can increase your conversions by 86%. Do you feel like you’re throwing your content out there but no one is looking? Give them a good video to watch.

Tips:

  • You have about 3 seconds to catch someone’s attention in your social video. So skip the introductions and start right away with useful and interesting content.
  • Make sure your videos have subtitles. More people are beginning to watch videos on social media with sound, but there are still many who don’t turn the sound on. Go by the rule; ‘design for sound off, delight with sound on.’

People like to share

Sure, that viral video of cats being scared out of their minds by cucumbers is worth a share. But people don’t just want to share silly cat videos; they want to share your videos too. Make your content easy to spread around.

Landing pages with videos are 40x more shareable. When we like what we see, we want to share it with our friends. People like looking at videos a lot more than they like looking at paragraphs. The average person only reads about 20% of words on a webpage.

There are more visual learners in the world than not. So not only do a lot of people respond better to videos over plain text, most are getting more out of it. You want people to remember your thoughts and ideas. Knowing the way people learn and take in those ideas are essential to your small business.

Tips:

  • Your videos need to be quality. The novelty that anyone can post a video on social media has worn off, and people want something made well.
  • Your video will give you different results on different social media platforms. Test them out to learn which platform works best for your brand.

People Like People

“Using video to connect with a prospect is so much more than a cold call. It humanizes the selling process.” Jill Rowley

People are done with impersonal and cookie-cutter marketing tactics. They want honesty; they want something real. They want to feel a connection with you, your brand, or your product. Most customers throw reason and logic out of the window and use their emotions when making a purchase.

Video provides that face to face interaction that people want. When you have their attention in that way, it opens up doors to make that connection. They can read your physical cues and see your passion. If you can touch on their emotions in an honest and positive way, your video will do much better than one that is empty and fake.

This concept especially applies to small businesses. The mass majority doesn’t have a clue who you are yet – but that doesn’t mean they don’t want to. Take advantage of the fact that you’re not some huge company that people can’t get close to. Let people in, in simple ways. People want to know you, what your workspace is like, who you work with, how you relate to them — your customers. Video will help you do just that.

Tips:

  • Businesses who optimize an emotional connection tend to outperform their competition. Test out different scripts and find which ones resonate more with your audience.
  • Be yourself. Your audience will be able to tell if you’re forcing emotions or trying to deceive them.

What next?

People trust videos to teach them how to do things, to make them laugh when they’re having a bad day, to get to know people, to be told information about life and what’s going on in this crazy world.

So you, as a small business, need to use video to teach your customers how to use your products, find ways to speak to them about your business and make their day a little brighter at the same time. Use video to help your customers get to know you, and give them information about how you can make their life in this crazy world a little better.

It is important for you to take advantage of every resource you can. Using video as a part of your social media marketing strategy is one of the easiest and most rewarding resources available to you.

If you’re ready to start growing your small business, call (469) 907-1057 or send a quick email (information@lucemedia.net ) to our team at Luce Media. Let us help you create effective videos for social media.

how social media supports seo

How Social Media Supports SEO

Humans need stuff.  When we want something strongly enough, we do what it takes to get what we want.  For online business, when you reach out and act social, you show your target market you’ve got what they want.  Know how social media supports SEO puzzle pieces.  Practice its concepts.  This knowledge helps you most effectively connect, convince and convert site visitors into customers.

Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings.

Your highly optimized and socialized online content can satisfy the voracious information appetites of your target markets.  SEO formatted content gives answers to buyers when they need it by providing it in the way most liked by them.

Business people like to follow proven-to-work systems and processes.  If you want to conserve resources, get maximum performance from your marketing efforts, improve productivity and save time, incorporate social media in your SEO.

 

Check out the infographic accompanying this blog post.  Here are 7 steps that show how social media supports your website’s SEO efforts:

  1. Publish creative, inspiring and informative content

Look at these stats from the Pew Research Center about visitors who engage in social media.  They are your potential customers.  Knowing and using this information helps you succeed in your business activities.

Think of your marketing efforts like they are cogs in a wheel.  Each marketing cog does something to move potential customers closer to becoming believers in improving their lives, solving their problems and being happy.  A happy prospect is one that converts.

As a business owner who cares about serving the market, you need to educate, inform and entertain with your content.  This contributes to moving your marketing wheels. Taking all these ideas into consideration, by publishing creative, inspiring and informative content, your fans become invested in your offer.  An invested fan is one with whom you develop a meaningful relationship.  Those relationships generate a win-win for you and your customers.

  1. Content is shared and linked to

As with any movement in life, the movement is based on exciting and interesting principles.  Publish enough creative, inspiring and motivating content and those who relate to it share it with others.  Those important content links give your fans an online tool to attract others to your movement or cause.

But where are the most popular global social networking sites?  Check out this link to see a list showing the most world’s most popular sites.

Remember, publish your content only on the sites where your most likely prospects are already visiting.  For example, if you want to reach business people, meet customers, get in touch with vendors, recruit new employees, and/or read the latest business or industry news, go to LinkedIn rather than Pinterest.  The audiences at each site are vastly different.  Know your audience.  This helps you know where to socially network!

Social media is also useful because it encourages external sites to link to your content, and the more diverse external links you have, the more authority you’ll gain in Google’s eyes. Of course, the catch to this is that you must have high-quality, authoritative content to begin with. Otherwise, you’ll have nothing to use to attract links.

  1. Social media profile collects followers while site gains traffic

By offering your business solutions in a particular way, you create a brand or signature to your unique commercial endeavor.  In essence, you create a profile of the most likely people interested in your offer(s).

You improve the effectiveness and efficiency of successfully running your business by aligning your social media content with your company brand.  Becoming a familiar and highly liked fan favorite, your social media profile collects loyal and long-term customers.

To search engines like Google, any indication of a verifiable external source validating your brand or your content is grounds for a small improvement in domain authority. So, if you can get five people to share your Facebook post, that’s great, but if you can get 1,000 people to share it, that’s even better.

  1. Community grows around brand

Fed-Ex, Domino’s Pizza, Amazon and other well-known businesses all grew and continue to grow their commercial community around their unique brand.  Yes, it’s true, their fans might research new brands.  However, loyal fans always come back to their preferred provider.

Loyal fans of preferred companies like to communicate in certain formats.  This is actually a function of the brain.  The human brain likes consistency.  It’s the way we form habits.  Once a habit is established in the brain, it becomes a person’s “normal” way of living.  So, by using social media content in your company’s unique way, you easily grow your community around your brand.

  1. Consistent interactions made through social media and authoritative SEO reinforces brand reputation

When your fans, prospects and customers identify with and like the way you brand what you do, they actually feel secure visiting you often.  They see your content as credible, reliable and desired.  The more people who visit your site, the more Google sees your site as providing quality content. That helps your site rank easier.

Increasing your reputation on social media, through increased engagement and high-quality content syndication, will lead to increased online brand presence. That increased brand presence is going to lead to more branded searches on Google, and the more branded searches your brand receives, the higher it’s likely to rank for non-branded keywords.

  1. Search engines index website higher

Taking the time to publish quality content pleases Google and your customers.  It’s an art, a skill and a process knowing how to benefit from writing shared content that interests your target audiences.   Consistently and regularly creating and publishing online content in just the right way is the key to ranking higher and being profitable.  Being social supports your search engine optimization efforts.

  1. Users find site organically through search engines

Just like in the olden days when the telephone company trained phone users to use the phone book, for online business, prospects know to use search engines to find what they want.  Making it your policy to use SEO strategies and principles in your online content helps you be where you need to be when potential prospects are online.

Get in front of your right audience.  Make it a good business habit to use SEO in your social media.  It’s the way to get the visibility you need for a successful business.

 

Using A Social Media Marketing Agency In McKinney, TX To Stay Competitive

While you could try doing it alone, using a social media marketing agency in McKinney, TX is the best way to stay competitive on social media.

Millions of brands use social media daily to reach their audiences. Most posts never reach users’ feeds. This means you need a way to stand out.

The right agency takes away the guesswork and uses years of expertise to craft the right custom strategy for you. Social media isn’t one size fits all and a McKinney, TX agency knows that.

Mastering Social Media Ads

Organic social media reach is difficult. Social media algorithms put engagement first, meaning even if a user is following your brand, they will rarely see your posts. Unless they engage with your brand often, they’ll see friends and family far more often. If you need engagement to get your posts seen, how are you supposed to get engagement to start with? The answer is ads.

Hootsuite gathered a variety of Facebook statistics. A few eye-openers concerning ads include:

  • Facebook users click on an average of 11 ads each month
  • Ad impressions have increased by 33%
  • Facebook ad prices have decreased

Another stat that stands out is organic reach for posts is just 5.5%. This means you need engaging ads to increase your brand’s visibility and stay more competitive. A social media marketing agency in McKinney, TX helps you target the right audience and create the right types of ads for your goals.

Study The Competition

Far too often, brands try to reinvent the wheel when it comes to social media. However, you could just check out the competition or even just other highly successful brands. While every successful brand has their own unique strategy that works for them, you can eliminate time-consuming and costly trial and error by picking up some tips from the competition.

An agency helps you analyze your competitors in-depth. That’s how you quickly grow your presence on social media. Instead of starting from scratch, you’re able to develop a much better strategy for your target audience.

Develop Amazing Visuals

Using A Social Media Marketing Agency In McKinney TX To Stay Competitive-2

Visual content isn’t just pretty, it’s a requirement. People prefer it. It grabs their attention. Of course, competitive brands know this. That’s why it’s vital to focus on creating the most engaging and useful visuals possible. Go beyond the same basic stock images people have seen a hundred times. Create something unique. Let the visuals represent your brand’s voice and colors.

Poll Everywhere called 2019 the year of visual content, along with statistics to back that claim up. Adding the right visual increases a person’s desire to check out the content by 80%. Of course, if that visual is a video, you could potentially increase the chance of the viewer buying it by up to 85%. And, going back to engagement, social media posts with images see a 180% increase in engagement.

Create Something Worth Sharing

The most successful and competitive brands on social media are those who create content people can’t help but share. The content is useful, engaging and entertaining. There’s a reason why content marketing is such an important strategy.

A social media marketing agency in McKinney, TX helps you to understand your customers through detailed insights. Once you know your audience, you’ll understand the type of content that’s most useful to them. You can also check out what types of content your competitors are posting that get the most engagement.

Create infographics, images, videos and more. These can lead back to useful blog posts on your website. The best part is when people find a post that really grabs their attention, they share it. When your audience starts sharing your posts, you reach far more people with less effort.

Be Authentic

In order to stay competitive, you can’t just copy what everyone else is doing. You can learn and get inspiration, but you have to be authentic. Audiences are bombarded with so many posts, ads and brands everyday that they can easily spot a cookie-cutter campaign or copycat. Users crave authenticity. They want a brand they can trust and count on.

No matter what you’re doing on social media, establish a clear brand voice and personality. This creates brand recognition and awareness. It also resonates with your audience better.

A social media marketing agency in McKinney, TX takes the time to help you find your voice. They also aid in every aspect of creating a social media strategy that works specifically for your brand.

Growing Your Facebook Presence With A Social Media Agency In McKinney TX

While social media seems easy to use at first glance, it’s incredibly complex, especially Facebook. That’s why small businesses often aren’t sure how to grow their Facebook presence effectively.

You don’t need to hire an in-house social media marketing team. Instead, boost your McKinney area business by working with a social media agency in McKinney, TX.

Your audience is on Facebook. You just need the expertise to help your business stand out and find your audience among the billions of users.

Why Your Facebook Presence Matters

At the time of writing, 2.5 billion people use Facebook each month. Out of that number, 1.66 million use the platform daily. Odds are, your audience uses Facebook every month. Every demographic is represented, making it the perfect place to reach your audience and market your business.

Even though it’s a giant platform, businesses of all sizes can thrive here. For small businesses, it’s an easy way to reach out to a large audience and drive more traffic back to your website and physical store.

Benefits Of A Social Media Agency In McKinney, TX

Yes, you could do everything on your own. However, you’re already busy trying to handle the day to day running of your business. Growing your presence on Facebook can be time consuming if you’re not sure what to do. Plus, you might not even realize how many tools are available to help you. That’s where using a social media agency in McKinney, TX can help.

We understand the ins and outs of Facebook. We’re experts at social media marketing. We’re proud to help local McKinney businesses find their place on Facebook and reach out to their audiences. Thanks to our local knowledge, we give you the added advantage of better local targeting to grow your presence faster. Plus, we’re able to give you a more personal approach than large generic social media marketing companies.

Making Meaningful Connections

More than anything, your customers and audience want to connect with you beyond marketing. What does your business stand for? Why are you so passionate about your business? Is there a story behind why you started the business?

Building meaningful connections helps build brand loyalty. The more people know about the business and the people behind it, the more likely they are to follow you and share your posts with others.

This means spending time posting meaningful content and responding to comments. While this is technically marketing, the majority of your messages should go beyond “shop here” or “here’s our latest sale.”

Learn About Your Customers

Learn About Customers

Facebook analytics give you all the insight you need to better understand your customers. Quickly find out more about your demographics, what type of content they respond to best and what strategies should you take to reach more people.

On top of analytics data, you also get information directly from customers. With every comment they leave, you learn what’s important to them and what they think about your business. Use this information to better connect with them and make your business one that they’ll love. Show your customers you understand them and you’ll instantly gain their trust and respect.

Boosting With Targeted Ads

Facebook’s organic reach has continued to decline since Facebook changed its algorithm back in 2014 to drastically reduce how much content a user sees on their News Feed. As Facebook continues to grow, there’s even more content being posting, meaning even more competition. With every post you make, only a small percentage of your followers will see it on their News Feeds. Otherwise, they have to visit your page directly or choose to see all your posts.

Targeted ads are the answer to continuing to grow your Facebook presence. Once you build dedicated fans, they’ll interact with your posts more often, increasing how often those posts appear in their News Feeds. Engagement is one of the top ranking factors on Facebook.

General ads don’t work. By working with a social media agency in McKinney, TX, you’ll be able to create more targeted ads that better fit your budget while still reaching the audience you need most.

Provide An Engaging Experience

Finally, an engaging experience is always one of the best ways to grow your presence on Facebook. While you should always post about upcoming sales and events at your business, provide more engaging content too. Post tutorials, create videos and ask questions that get your followers talking.

Turn your Facebook page into a place for customers and followers to interact with you and each other. When you create an active community around your business, you build brand recognition and loyalty. You also continue to grow your Facebook presence.

A social media agency in McKinney, TX can help you master Facebook and better reach your audience. This is especially true for local McKinney area businesses.

Why Dentists Should Hire A Digital Marketing Agency

Why Dentists Should Hire a Digital Marketing Agency

Many people are now beginning their search for a new product or service online, including a new dentist. When you hire a digital marketing agency, you’re making it easier for new patients to find you.

Many people don’t have a regular dentist, or they may be new in town. Others might only consider the dentist when they’re experiencing pain or after an accident. Of course, people still value word of mouth referrals. However, everyone has been disappointed by poor service at a place that was well recommended by a friend.

Besides, consumers achieve a certain satisfaction from hunting down a new service provider on their own. Digital marketing experts can get your message out on a variety of platforms and target the right customers for you.

SEO is Better than Advertising

The benefits of getting SEO when you hire a digital marketing agency

Of course, you can spend money on print, radio, or even Google Adwords, but many consumers view advertising as inauthentic. Getting your dental site on page one of Google means more to customers than seeing a Google Ad.

While both websites paid for their appearance, the organically appearing site earned its position through quality content. Once again, organic methods trump ads. Your customers understand that you’ve put a lot of effort into your website, and that kind of dedication is impressive. Investing resources in dental SEO has been yielding dividends for years. Trying to do all of this on your own can be difficult. When you hire a digital marketing agency, they handle the marketing so you can focus on your practice.

Quality Dental Information

High-quality Google SERPs happen for a reason. Google analyzes your site for relevant and original information that would be interesting to the person performing the search. Using a quality digital media company makes sure that your website is optimized to educate and inform someone curious about your area of expertise. Google directs them to your page because you have the information that they’re seeking.

For instance, someone in your city wants to get their teeth whitened. They enter a typical series of words that your dental SEO company has already researched. They ensure that a professional writer inserts these terms strategically throughout their original article on the subject. You may rest assured that these articles are well-researched from the most up to date and well-respected online publications.

It’s not just about getting him to your site. He’s also learning more about his condition or desired procedure. By educating him, you earn his trust. You build a bond with a potential customer, and it’s only natural that he comes to you for treatment.

Social Media

Besides your website, a quality digital marketing agency gets your message out through all of the popular social media platforms. Strategic messaging on Facebook, Instagram, Twitter, and others helps get and keep your brand in front of the eyes of potential customers.

Your brand is how people regard your company. An expert digital marketing agency can help dentists develop a name and a reputation in their community. Lucé Media has developed its own proprietary and patented algorithms. These keep you well-informed of the progress its campaign has made in disseminating your message.

Today’s media marketing agencies won’t limit your brand to SEO content marketing. They can also develop an email and video marketing program for you. Video, in particular, is emerging as one of the most powerful messaging tools available. However, video’s just one part of a great marketing strategy.

Anyone with a smartphone can shoot a video and post it on YouTube. However, it takes marketing expertise to use it to drive customers to your site and generate sales. Lucé Media has an eclectic team of experts with a wide array of experience. In today’s competitive online environment, you need the very best talent to develop your brand in the community.

Today’s dentists are learning the long-term value of digital marketing agencies. Call Lucé Media today and set up an initial consultation!