What’s Next For Social Video?

Video Marketing

Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media.

Social Media Video Marketing

From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business’ personalities and brand stories, express creativity, and build emotional connections with fans and followers.

And it’s working: 51.9% of marketing professionals worldwide name video as the type of content with the best ROI, according to a research report from Adobe. And over 60% of marketers plan to increase their investment in video over the next year.

Right now, video is performing incredibly well on social media. So, where is it headed during the rest of this year and beyond? Read more

Picture of Blog Post on Laptop Computer

How to Turn a Single Blog Post Into a Month’s Worth of Content Marketing

Creating high-quality marketing content on a regular basis can be tricky for any business. Here’s how to make a month’s worth of it from a single blog post.

CREDIT: Getty Images

As an already busy entrepreneur running the day-to-day operations of your business, it can get easy to neglect one of the most important aspects of your brand’s long-term success: online marketing.

When it comes to the online marketing world, the success or failure of the entire operation relies on you creating amazing online content (in some way, shape, or form) and then making sure relevant people consume that content.

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FB-Insta

Significant Changes to Instagram and Facebook

Facebook  is entering a tough transition period where it won’t take chances around data privacy in the wake of the Cambridge Analytica fiasco. That’s why it’s moving up the shut down of part of the Instagram API. It’s significantly limiting data available from or requiring approval for access to Facebook’s Events, Groups, and Pages APIs plus Facebook Login. Facebook is also shutting down search by email or username and changing its account recovery system after discovering malicious actors were using these to scrape people’s data. “Given the scale and sophistication of the activity we’ve seen, we believe most people on Facebook could have had their public profile scraped in this way” Facebook’s CTO Mike Schroepfer writes. Read more

Blue Arrow with Words Social Media Makreting

Why Using Social Media As A Marketing Tool Is Essential In 2021!

Some business owners still believe that social media is merely gossiping and hanging out on Facebook. But, once again, social media for business has nothing to do with simply hanging out on social media. But using social media marketing gives even tiny businesses real marketing advantages and opportunities. Read more

Mobile Phone with words Content Marketing

Social Media Tip for 2018: Content Marketing Really Does Work – INFOGRAPHIC

If you’re unfamiliar with content marketing, here’s a simple definition from Google: “A type of marketing that involves the creation and sharing of online material…that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” So why does it matter? Read more

Social Engagement

10 Steps On The Rules Of Engagement in Social Media

Standing apart frоm a сrоwd thrоugh ѕосiаl mеdiа will always be аn imроrtаnt part оf уоur digital marketing strategy. Sосiаl Media nеtwоrkѕ are constantly grоwing with nеw uѕеrѕ аnd nеw buѕinеѕѕеѕ, not to mention rapidly changing features and algorithms. With ѕо muсh соmреtitiоn, аnd ѕо mаnу роtеntiаl сuѕtоmеrѕ, hоw do you keep thе audience еngаgеd in order tо build and mаintаin a relationship with thеm?
The one constant that businesses can depend on is that social media itself isn’t going anywhere. It’s increasingly the one reliable place to reach consumers. The tools and channels may shift, but the cultural sea change instigated by Facebook more than a decade ago is here to stay. You don’t need a crystal ball to see that. Read more

ROI of Social Media

The ROI of Social Media

ROI is the sum of all social media activities that create value. Your return may vary.

Rеturn оn social media invеѕtmеnt iѕ mеаѕurеd in mаnу wауѕ.  Sосiаl media rеԛuirеѕ time, рlаnning, ѕсhеduling and оrgаnizing оf rеѕоurсеѕ.  Here is a quick look at an infographic on The ROI of Social Media.

The ROI of Social Media (Infographic)

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The best times to post to social media to get the most engagement

“Post, Pin, & Tweet”: Best Times To Post To Social Media?

Everyone is looking for the answer to that question of most importance in social media – when is the best time to post content?  Our answer – and the truth – it depends. You’ve spent all this time searching for or creating your content and you want it to have the greatest impact on your audience. There are many answers to the question of when to post content on social media platforms, so we prepared this infographic that will explain the best times per platform. Enjoy… and happy posting! Read more

Reporter Working on Social Media

Social Media Coaching and Training

Here is something that is going to help your career….guaranteed!  We all know the realities of today mean that journalists of all types must embrace social media. Facebook, Twitter, Instagram and other social platforms continue to dramatically change news gathering and sharing. Journalists today are required to have a strong Social Media presence to promote their content to audiences everywhere. In fact, how you perform in Social Media may be a key ingredient of your employment agreement, your ability to get promoted or even make more money. Read more

Digital Flowing Thru Hand

Latest Social Media Stats 2017 – For Those Keeping Track

Graph of Social Media Platforms with Most Active Users

So here are some new numbers for those of you keeping track of Social Media. Approximately 2 billion internet users are using social networks, and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction. Read more

Luce Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, Dallas

Social Media Fears Be Gone

In today’s B2B competitive world, there is a daily hand-to-hand battle almost to gain market share. Growing your business today and grabbing a larger share of the market has turned into nothing short of guerilla warfare. Companies need to use every tool available to reach sales goals and objectives. To achieve these goals, companies have turned to Social Media to expand their customer base and profits. As well, they should. A good friend told me. “If your business is not in Digital and Social – then you are NOT in business.” That could not be truer. Still, we run into prospective clients all the time who say they have fears about getting into Social Media to grow their business. So let’s talk about getting rid of those Social Media Fears.Social Media Fears

Interestingly, in this Digital and Social Media age some disturbing research emerges showing how little some businesses and enterprises know about their social media efforts.  Consider this:

  • Nearly 9 in 10 businesses are not measuring their social media efforts at all.
  • Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter
  • 24% of small business have no social media presence at all

As you can see, there are companies which are still lagging behind when it comes to making effective use of the power of Social Media. So why is it that most companies are still ineffective in their social media marketing.

How are these Social Media fears verbalized?  We often see comments like:

“Social media is a fad.”

“Social media doesn’t work.”

“Social media is an invasion of privacy.”

“We don’t need social media. We sell enough.”

I witness these real Social Media fears when I speak at conferences or conducting workshops and training or even when I am providing guidance to CEOs or individuals on a one-on-one basis.

Three Simple Reasons Companies Are Not in Social Media

How Much Will It Cost? Companies Not Sure of Their Investments

The truth is that every company wants to maximize profits and minimize losses. However, many companies fear that social media content will not give them any realistic return on their investments. In a nutshell, they are not too sure of their ROI. Plus, many business owners think there are significant costs associated with being successful in social media. The best way to avoid wasting time and money is to have a plan. Social media strategy is required if you want to cast out the fear and get optimal results.

Lack of Experience

Many companies believe that Social Media is only meant for the experts who truly understand everything about Social Metrics. Unfortunately, they fail to understand the fact that it is not rocket science. Through minimal easy to understand internal training, you can turn your marketing department and employees into a social media machine that delivers efficient and cost-effective results. And rest assured it will all work out: No one watches your brand as you do.

Fear of Public Criticism

If you have a business and have failed to use social media platforms, then fear of being publicly criticized may be why you have not engaged in this powerful marketing tool. Think about your business now. As a business owner, you know there will always be customers who aren’t satisfied with one or two aspects of your services, products, etc. How do you deal with those customers now to solve their complaints and still retain them as good customers? Those same techniques are the same ones you should use online in Social Media. The key to successful customer relationship management in Social Media is quickly responding to posts and honestly addressing customer issues. Our years of Social Media experience show this approach will yield you more loyal customers.

Two Quick Solutions to Move Past Social Media Fears

Step #1: Create and implement a social media plan.

For organizations or businesses….

Social Media FearsTeach those individuals who will work on your Social Media and other employees what social media marketing is and why it’s vital to the future growth of your company. Establish rules and policies on how employees ought to act on social media, how to figure out what’s appropriate in social media posts, and what shouldn’t be done. Likewise, put together a plan if a customer has an issue and posts it to social media. Be prepared to respond quickly. The effort you put into establishing the framework for employee social media use will pay off when (not if) tight spots emerge.

If you are an individual….

Educate yourself on what social media networking is for YOU and why it’s vital… for YOU. While you don’t have to formally write it down (although that would be a smart exercise), decide your approach for posting content! Think about when you spend time commenting and engaging on other social media posts, how you’ll react and what topics you’ll want to stay away from (like politics), regardless of how enticing they might be.

Step #2: In Social Media – your strategy needs to communicate your brand’s value.

Regardless of whether you’re a business or an individual, social media success is predicated on the value you can offer. Of course, I’m talking about the value created and reinforcing every individual’s mind when interacting with you and your brand.

With a social media plan that defines your unique value, has a thought out plan, identifies your target audience, and has specific goals that can be measured, Social Media fears become a non-issue. Use the right metrics to measure your results and guide your path in social. With each new step, learning replaces fear.
Social Media Fears

“Do one thing ordinary that alarms you.”

Position yourself for growth through Social Media in 2017. Don’t let social media fears hold you back from achieving high levels of success and becoming the best version of yourself.

At Lucé Media, we understand that small to medium-sized businesses have these concerns. We get that these fears are real to many businesses and individuals alike. That’s why we have created social media training programs, online social media boot camps, Social Media Summits and more. Let our experts teach you how to work on all Social Media platforms successfully. Let us show you our patented social media metrics that clearly outline what you are doing right and what needs improvement.

Send us a note by clicking here. Alternatively, call us at (469) 907-1057. We will get back to you as soon as possible. Let’s do this together!

 

 

Luce Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, Dallas

The Six Most Important Social Media Engagement Metrics

Social Media Engagement is measured in many different ways. In the end, the goal of Social Engagement Metrics is to show strengths and weaknesses within

Social Media Metrics McKinney TX - Luce Media

Individuals can get a deep read on their social media efforts thru LuceMedia.net

your social marketing campaigns. How well your social media efforts perform in these six areas of engagement will determine if you are generating the right ROI from your businesses social media campaigns

1.Applause rate per post

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Snapchat

Marketers Not Jumping on the Snapchat Bandwagon Yet

A little more than three months after its blockbuster IPO, it has gotten relatively quiet around Snapchat. Even after reporting less than stellar first-quarter earnings last month, the company’s stock price never dropped below the IPO price of $17.
Snapchat

There remains a bit of skepticism regarding its long-term outlook, though, and not everyone is convinced that Snapchat’s popularity among Millennials justifies its parent company’s $20+ billion valuations. Aside from the apparent threat that Facebook (including Instagram) poses to Snap’s long-term success, marketers have yet to embrace Snapchat fully.

According to a recent report by the Social Media Examiner, just 7 percent of marketers used Snapchat in the first quarter of 2017, which is worlds apart from Facebook’s 94 percent adoption rate. However, even Twitter, Instagram, and Pinterest are used by a significantly more significant portion of the 5,700 marketers taking part in the survey.

Embrace Snapchat

Because Snapchat’s user base is relatively small compared to other social media platforms, the messaging app is proving a potential advertising platform for some marketers. Therefore, one would assume that companies could reach Snapchat’s users in other ways, say by advertising on Instagram, which has a much larger audience. However, that might not be as easy as it sounds.

According to data published by App Annie, Snapchat has a unique audience that cannot easily be reached on other platforms. Sticking with the Instagram example, only 54 percent of daily Snapchat users in the U.S. are active on Instagram as well. The same applies to many other platforms, which do not share a broad audience with Snapchat.

For brands, this means that knowing the audience they want to reach is just as important as knowing where to get that group. There is no one-fits-all approach to social media marketing, as different platforms reach different people and require campaigns to be tailored to the specific audience’s preferences.

Brands Reach Millenials

Where Else Can Brands Reach Millenials?

This chart shows how many of Snapchat’s daily users in the U.S. use other platforms as well.

Snapchat – while shiny and new – is a long way from being a significant player like Twitter, Instagram, and the big dog – Facebook. For strategies on using Snapchat and all the other social media platforms to grow your business – drop us a note at Luce Media.

 

Saudi Social Media Users break Silence

Is Your Brand Misbehaving on Social Media?

The rise of social media has presented brands with a new, more direct way of communicating with their customers. Instead of planning ad campaigns months in advance, brands can now react to trending topics in real-time, weigh in on current events and just be in touch with the world. Unfortunately, social media advertising done poorly is like throwing money down the rabbit hole. Read more

Luce Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, Dallas

Social Media Spending- ROI Impact Disconnect

 

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Social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years. This share was only 5.6 percent in 2009. What is striking, however, is that only 3.4 percent of marketing leaders report that social media contributes very highly to firm performance; 40 percent report a below average contribution (see insert).

These are among the latest findings from The CMO Survey. Conducted biannually since August 2008,  the latest edition received responses from 289 top marketing executives.

Social Media Spending

The Contribution of Social Media Spending to Company Performance

What explains the disconnect between social media spending and marketing impact?

  1. Social media is often going solo: When asked to rate how effectively social media is linked to their firms’ marketing strategies on a 1-7 scale where 1=not at all integrated and 7=very integrated, marketing leaders report an average score of 4.2. Although higher than 3.8 from 4 years ago, this number is still too low to get the best returns on social media investments.
  2. Customer social media information is not integrated with other customer information: Companies are not integrating customer information from purchasing, social media, and other communication channels. On a 1-7 scale where 1=not at all effectively and 7=very effectively, the average customer integration rating across these three sources is 3.4, which is a poor showing and lower than last year. This means companies do not yet have the critical 360 that could help them increase customer acquisition and retention.
  3. Proving social media’s impact is elusive: This has remained a challenge for marketers, and new results indicate that they have yet to get a handle on it. Only 11.5 percent of marketing leaders report they have proven the impact of social media quantitatively. Another 40.6 percent report having a good qualitative sense, but not a quantitative assessment. 47.9 percent report have not been able to show any impact yet.
  4. Partners may not be fully utilized: As companies build a presence in social media, they often seek outside agencies to help. In fact, marketing leaders report that 20 percent of their social media activities are performed by outside agencies. One challenge is that old “not invented here” syndrome—where companies fail to accept new ideas developed outside their borders—could be keeping this external expertise from making its best contributions.
  5. Cross-functional marketing leadership is needed: Marketers lead social media activities in 83.9 percent of companies—a percent that has climbed from 71 percent in 2011. Marketing leaders managing social media need effective cross-functional skills in information technology and traditional marketing to make social media effective.
  6. Lack of social media goals: Many companies do not have clear objectives for their social media activities. Without objectives, what should be measured? The best social media activities have a clear objective and measure performance against it. For example, in the recent survey, 15.6 percent of companies reported they will invest in social media to develop new products. Given this, what process and outcome metrics make the most sense to assess impact in this area?
  7. Social media expertise is not embedded in marketing teams: Social media experts should be closely linked to the brand and customer teams they support. This involvement pays off because social media experts are tuned into the latest platforms and know which approaches generate interest from current and potential customers, fans, and enthusiasts. As a result, these experts can guide brand and customer teams to think differently.
  8. Failure to drive toward the financial performance connection: Results from prior surveys indicate that companies are using more intermediate performance indicators such as buzz. This is a good choice to show social media’s initial contribution. However, lifts must ultimately be understood in terms of customer outcomes, such as acquisition or retention rates. Doing so may require companies to perform more thorough experiments with their use of social media.
Icons for Social Media

New Study: Social Media Engagement is Overlooked

According to new commissioned research conducted by media industry leader Scott Moore on behalf of Share Rocket, marketers must understand, measure, and harness the metric of media engagement to drive ad effectiveness with today’s digital-savvy consumer.Social Media Engagement

The research, “Consumer Engagement: The Important and Often Overlooked Role of  Social Media Engagement” showcases insights and findings on the current online advertising ecosystem, the shifting behavior of consumers, and immediate steps marketers, advertisers, and publishers can take to tap into the potential of engagement and a more effective revenue stream. Key findings of the research include:

  • Engagement is Overlooked: While engaging content has dramatically improved, it is the audience targeting capabilities that still get most of the attention.
  • Quality of Inventory: There in no universal standard around measuring or valuing engagement in digital advertising. Social media from trusted publishers is extremely valuable and has intrinsic characteristics: reach amplification, audience receptivity, viewability and brand safety.
  • Social Media Fear Be Gone: The fear of social media still paralyzes companies when it comes to measurement and integration of digital advertising on Facebook.

“The role of this engagement is a frequently-overlooked component when creating, sustaining and measuring how the content is resonating,” said Chris Kraft, CEO of Share Rocket. “Media engagement is essential to delivering customer engagement and should be the industry standard when measuring the success of digital advertising campaigns.”

According to the research, companies most effective at engaging their customers were 2.2x more likely to grow market share versus the previous year. With 86% of CMOs expected to own their companies complete customer experience by 2020, it is critical that marketers understand historically engaging content in a way that allows them to replicate or create success. Engaged consumers are more likely to make a purchase, try new services and become brand advocates – all of which makes them a priority target for marketers in 2017 and beyond.

“Technological innovation and its subsequent impact on the marketing landscape have rendered the traditional rules of marketing obsolete,” said Scott Moore. “The marketers who will win in this new environment will be those who best capture consumer attention and create engagement. And the battleground in the future is more likely to be among new, digital channels than traditional channels.”

Luce’ Media can provide you with with a bundle of media engagement metrics to win in this new environment.

 

Instagram tiles laid on top of each other

Instagram Marketing in 2021: Social Media Experts Share Top Tips

The word Instagram with the brands colors in McKinney

Instagram is the “it” social media platform for 2019 in McKinney

With plenty of creative possibilities, targeting opportunities, and personalization potential, the youth-friendly platform offers the power to connect with influential tastemakers, break through the competitive noise, and build active, engaged communities of customers.

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