Social Media Engagement

6 Ways Social Media Authentically Engages Your McKinney, TX Customers

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You know how important your social media accounts for reaching your McKinney, TX customers. But there’s more to tapping into the various platforms that reach and frequency alone. To get the conversions and sales your business needs, you must capitalize on social media engagement. Your customers might see your message or your ad and keep scrolling unless you can authentically engage them. Here are six ways your social media efforts can really connect with your audience.

1. Entertain, Enlighten, Educate, Empower, and Engage

That’s a lot of E’s, but these five verbs should be the overarching goal of any social media strategy. Unlike an ad or traditional marketing campaign, social media channels offer a unique opportunity to connect with potential customers. Instead of talking about your McKinney, TX business, you can talk about what matters to your core customers. If you’re a financial advisor, for example, you might use social media to offer suggestions and tips for navigating the market right now. If you’re a plumber, social media engagement turns into customer calls when you talk about common reasons the bathroom sink gets clogged. Social media is a perfect platform to offer value. And when your value proposition entertains, enlightens, educates, empowers, and engages, it translates to conversions.

2. Social Media Is Conversational

Use social media as a means to have conversations with your potential customers. Traditional advertising and marketing efforts kind of throw messages out there or at the audience. Social media channels allow you to engage with your audience. This conversational engagement creates an environment where ideas are exchanged, and client pain points are uncovered. It naturally translates to an opportunity for you to solve a customer’s problem with your McKinney, TX product or service.

3. Authentic User Experiences and Testimonials

You’ll notice that when someone needs to have a new roof put on the home, he or she might take to Facebook or Twitter and ask for company recommendations. Based on the few responses from friends and connections, that person might then explore the business page and look for testimonials and star ratings. Social media is an ideal platform for authentic user experiences. Any positive review you can showcase will only help build your social media reputation. Testimonials drive how consumers buy more than ever these days. And it’s an authentic connection opportunity you don’t want to miss out on leveraging.

4. Relationships with People Behind the Brand

One of the biggest advantages of social media marketing may be transparency. These platforms allow your McKinney, TX business to have a face and personality behind the brand. Posts about behind-the-scenes activities can help your target audience see behind the curtain and feel more connected to the people of your brand. This authentic engagement builds trust that can make a cold call feel more like a warm call.

5. Staying Relevant with Trends

Welcome to the hashtag culture! McKinney, TX businesses are riding the hashtag wave, too. Follow the threads that relate to your industry or niche and look for trends and conversations to join. Create your own hashtag and inspire existing or potential customers to join in a dialogue you develop. Keep the hashtags short, and don’t be afraid of witty, funny, or pun-based phrases either. These channels can help drive your social media engagement authentically and ensures you’re in tune with the latest trends online.

6. Nothing Says ‘Do Business with Me’ Quite Like a Video

You don’t have to be a National Geographic-quality photographer or Grammy Award-winning producer to see big results from imaging and videos online. And in most social media marketing strategies, text-only efforts aren’t going to cut it. You need images, maybe of your brick and mortar or of your product lineup. You need videos with service technicians in the field or office staff donating to a local charity. Images and videos are efficient ways to tell your McKinney, TX business story. And they’re the most authentically engaging methods for connecting with your audience.

When you’re ready to improve or optimize your authentic social media engagement efforts, let Luce Media help! We can help you promote your company’s best assets and personality in a real way. Let’s brainstorm today and take your social media engagement to the next level.

Images will generate more than 94% more views

Social Media: It’s All About The Images

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Why are images so important to the Social Media Scene?

Social media marketing has evolved significantly over the past few years, and staying up-to-date on trends is crucial for success. One of the biggest trends is image-centric marketing rather than traditional text-based.

Humans are visual creatures and the way we interact with imagery online is no exception. Your website and social media platforms should have consistent, high-quality imagery that effectively showcases your products or services. This will help ensure that your audience is actually engaging with and absorbing your content. If you’re looking for ways to succeed in social media marketing in McKinney, Luce Media is here to help with any and all of your social media needs. We can ensure you are getting the most out of your social accounts for your business.

Humans: We are visual beings

Of all human communication, 93% is visual. Two-thirds of all stimuli reach the brain through the visual system. Our brain processes visual information 60,000 times faster than text alone. Think how often you’re scrolling through your own feed and continue right past a text post, but pause at a photo, graphic, or video.

Between 65 and 85 percent of people describe themselves as visual learners. This means they digest information more easily by viewing an image instead of reading text. Understanding this phenomenon can help optimize your social media marketing campaign and give you an edge over competitors who mainly publish written content.

As mentioned before people are visual beings. Online consumers can retain only 10 to 20% of the information they read or hear about. However, once that information is paired with visual elements, the retention rate suddenly goes up to 65%.  Posts with visuals (images and video) receive 94% more page visits and engagements than those without. A good visual is crucial for expressing an idea quickly and effectively getting through all the clutter that we experience everyday – online and in real life. Another example, Facebook posts with images typically received more than twice as many comments as those without.

Get Straight to the Point

Most people have a limited attention span. In an information age where data can quickly become overwhelming, people have to pick and choose among plenty of content options. This has resulted in many people skimming through content looking for something compelling or relevant.

When there’s a long winded post with nothing but text, it will turn many visitors off because they simply don’t have time to read through it. However, incorporating images is a natural way to grab attention. Better yet – including images with important data is even better. It’s the perfect motivating force to encourage visitors to stick around and explore content in greater detail.

People can quickly make up their minds about a business based on their social media profiles. Make sure you don’t turn people away on the first visit. 67% of consumers consider a clear, detailed image to be more reliable and carry more weight than product information or customer ratings. Think of it this way, why just tell someone about your product or service when you can show them?

If you’re a small business owner looking to optimize your online visibility in Mckinney, Frisco, or Plano, be sure to take a look at our blog explaining why it is so important to be digitally active by clicking here.

Quality Images Are Always Best

What kind of image you post also matters. While a good visual can grab your customer’s attention, a bad one can cause them to dismiss your content completely. What’s considered bad? It really depends, but images that are blurry, pixelated, or have that “stock image” feel can really put people off.

Don’t just throw anything up for the sake of having a visual. It’s important to make sure it’s good quality and relevant to your brand.

Consistently using good visuals with your content can help ensure your customers are engaging with your content. And ensure they’re not scrolling right past it. It will help your business feel more professional and legitimate in your customer’s eye.

Visual elements, such as images, videos, infographics and other are undeniably more interesting and appealing to social media users and online consumers. Implementing visual content into your social media marketing will not only improve views, engagement and social following, but it will also help your content attract the right kind of attention. It will also majorly boost engagement from your target audience. Take a look at how small businesses in Mckinney are using social media marketing by clicking here.

While you are honing your image and infographic-crafting skills, you need to be able to track the reach, likes, shares of your creations to see what types are well received. That way you’ll be able to boost your social media presence and get the jumpstart your company needs. Here at Luce Media we can take care of that for you easily and ensure you have optimal online visibility for your business. Give us a call at (469)-907-1057. Luce Media has deep expertise in Digital Marketing, B2B Marketing, Internet Marketing and is a well-established Digital Media Consultant in McKinney, TX.