Image of Google Search Page

5 ways to improve your small business rankings in Google for 2019

For many years, McKinney small businesses have understood the power of strong rankings in the search engines.

Indeed, achieving a strong page 1 ranking on Google can boost the number of customers for any business with an online presence.

But how exactly do you score a great ranking in Google?

With more and more small businesses in McKinney, TX turning to Digital Marketing, there is a growing need to understand the power of strong rankings in the search engines. The tactics have evolved from what they were just a few years ago. Let us outline 5 important strategies for small businesses trying to improve their exposure online.

Technical Onsite SEO

5 or 6 years ago, SEO was more of a technical exercise. Today this is still an important component of a small business SEO strategy. In fact, many of the same components are used. 

Overall, you will not rank for a keyword that is not physically on your website. We know this sounds obvious, but many small business owners don’t have strong content on their homepage, and can’t figure out why they don’t rank well.

Keywords needs to be strategically placed in the Title Tag and H1 Tag. If you don’t know what these are, learn them. It isn’t rocket science. This will also make you better able to communicate with your developer. Or if your website is on the WordPress platform, you can adjust these yourself with one of many SEO plugins available.

Having a website that looks good is important. Many people believe that Google is monitoring bounce rates and dwell times as indicators of user experience. An outdated website or one that is just confusing will repel users, and may hurt rankings. 

Ensure that your website is fast. Google explicitly tells us it does not like to rank slow websites. This hurts user experience, and rankings too.

Also build a mobile-friendly website. More and more users view websites on mobile devices. The latest stats available indicate that 58% of website traffic comes from a mobile device. Your business needs to be well represented on any digital device platform.

Google My Business 

Google presents a map for many keyword searches. They do this for keywords they believe to have local searcher intent, where seeing the business in a map is more helpful. The catch here is that Google is not presenting the business website itself, but rather the Google My Business page listing for that business.

Because of this dynamic, it is important that small business owners claim their business listing and ensure all the information is accurately updated. Business phone numbers, addresses, hours and other relevant information is critical. The way this information is entered in the Google database has been shown to impact rankings. 

Additionally, the number of times the phone number on file with Google My Business is seen by Google’s spiders around the internet has been identified as a ranking factor. These are known as citations, and sometimes NAP (Name, Address, Phone Number). To give your business an edge over the competition, post your NAP everywhere you can. There are also numerous services that can help you with this SEO process known as Directory Listing Services. Luce Media can submit your NAP to dozens of different directories and get you quickly ranking. Click here and scroll down to Online Visibility.

Strong Content

At Luce Media, we know that Google has a strong preference for long-form, well-researched content. For this reason, it pays to write very long blog posts on your website. However, the content needs to be informative and helpful for users.

Many small business owners claim they will have time to write blog posts themselves. However, after a month or two, they stop blogging (if they ever started in the first place). This is a critical mistake. If you can’t produce the blog yourself, hire a service to do it for you. Luce Media provides blog writing and content marketing in McKinney, TX.

Content published on the website needs to be visually appealing as well as well-written. This means many pictures and graphics – sometimes called visual assets. These visual assets should give the reader a visual representation of the main concepts of the blog post. This will help keep lazy readers engaged.

Many of the top bloggers recommend something visual to break up the words between every fold of the screen. This technique is strong because readers have something appealing to look at as they get tired of reading.

Backlinks

For many years, backlinks have been known to be a critical ingredient in search engine ranking success. This is no less true in 2019 than it was a few years ago. Great content will not rank without strong backlinks to the content from highly authoritative and relevant websites.

Backlinks are key to ranking higher in search engines.

Adam Stetzer, Ph.D. has been in the SEO business for 10 years and says: “Backlinks are one of the hardest concepts for small business owners to understand and execute. They understand on-site SEO and writing great content. They have a hard time committing to a great backlink building strategy because of the mathematical and conceptual nature of backlinks in the Google algorithm. Nonetheless, there are great places on the Internet to earn backlinks for free.” 

Search engine optimization experts generally agree that there are 2 major components of a backlink that determine if it will help you rank: Authority and Relevance. 

A backlink is considered to have authority if it comes from a domain with high Domain Rating or Domain Authority. These factors are easily queryable using free SEO analytic tools. In generally, you want a link from a high domain authority website. 

Furthermore, the backlink will help you more if it is on a specific page on that website that also has strong authority. Several years ago, Google started distinguishing which pages on a particular website were the strongest. This, again, is determined by how many backlinks are feeding into a specific page on a domain. So while a link from a high authority domain is good, a link placed on the strong web page on that domain (usually the home page) is the best.

The second criteria for a backlink is the relevance of that link. You want links from websites that are about the same subject matter as your website. If you are trying to rank a website about cars, a link from another automotive website would be much more valuable than a link from a foodie website.

How to weigh the relative importance of categorical relevance vs domain authority nobody can really answer except the engineers at Google. Most SEO’s go for relevance over authority. Both is ideal.

Relationships and Reputation

The final parts of the small business strategy are relationships and reputation. This is a very important part of any SEO strategy as negative reviews often rank very highly in Google. Additionally, the more relationships you have the stronger your ability to earn great mentions, reviews and backlinks.

Many small business owners overlook the idea that building relationships will help their online presence. Indeed, it feels old fashioned. However, human relationships are at the heart of all business, and it is humans that place great backlinks into powerful stories online. Understanding the importance of online reviews is critical for the business owner in McKinney, TX.

Small business owners need to be active in their communities, regularly attend meetups and maintain ties with those who can mention them online.

Conclusions 

Earning a top position for your small business in McKinney, TX on Google will bring in customers. Because these positions are so coveted, they are also extremely competitive. The 5 strategies outlined in this article represent an outstanding opportunity to move search engine rankings up and get the phone ringing.

This Post was originally Posted at: https://www.bmmagazine.co.uk/marketing/5-ways-to-improve-your-small-business-rankings-in-google/

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24+ Instagram Statistics That Matter to Marketers in 2019

Instagram MarketingAre you using Instagram to connect with your audience?

And if not, should you?

Okay, that’s a loaded question.

Statistically speaking though, it makes business dollars and sense.

Scan these Instagram stats that show its breadth and depth worldwide. Then use them to shape your Instagram marketing strategy.

Instagram user statistics

Who’s using Instagram? So nice of you to ask.

Well, over an eighth of the 7.6 billion people on the planet (and counting). A look at some Instagram user statistics to keep close to your marketing cuff.

1. 1 billion people use Instagram

Of the social networks, only Facebook and YouTube have more people logging in. With 500 million of them using Instagram—every day. Want some of them to like your business? Click here to for some tips on how.

2. 80% of users are outside the U.S.

That’s a whole lot of global ad revenue for your products and services. With estimates of almost $7 billion in mobile ad revenue in 2018. Interested in doing business in India, Brazil, Indonesia, Turkey, Russia and Japan? Go for it. Tens of millions of active users for your global products.

3. 39% women, 30% men, for U.S. Instagrammers

Women more than men are using this photo sharing app. But the gap has decreased slightly the past couple years.

4. 59% of U.S. users are under 30

…between 18 and 29 years old. Conversely, 33 percent of Instagram users are between 30- and 49-years-old. Another thing, 70 percent of U.S. users have a post secondary education. Now go slice and dice your marketing campaign accordingly.

5. 72% of teens use Instagram, every day

Only second to Snapchat. Yet, 63 percent of 13- to 17-year-olds use Instagram daily, compared to 54 percent for Snapchat. Less users, more engagement on Instagram. All there for you to influence these young-uns with your t-shirts, bracelets, songs, videos, or whatever they like these days.

6. 95% of U.S. Instagrammers use Youtube

…followed by Facebook at 91 percent, and Snapchat at 60 percent. So what, you say? Tell a coherent story for your brand across these platforms. A nice bundle waiting to hear from you.

7. 35% of online adults use Instagram

…with 28 percent of them in the U.S. And they have money to buy your stuff. The right products for the right income earners. For those adult Instagram users:

  • 30% earn up to $30K/year
  • 42% earn $30K – $50K
  • 32% earn $50K – $75K
  • 42% earn $75K+

8. Quick view stats

Quite a few user stats so far, eh? Some more, consolidated. To keep things simple.

  • 34% of Instagram users are millennials
  • 22% of all Instagram users log in at least once a day
  • 38% of users check Instagram multiple times a day
  • 25% of smartphone owners use Instagram

Speaking of statistics… want to see what your business’ Online Visibility looks like? Click here to do Luce Media’s free online visibility test.

That’s some of the who’s, now on to some of the how’s

Instagram usage statistics

How are people using Instagram? Another great question.

Let’s learn some of the hows with these Instagram user statistics.

9. Under-25-year-olds use Instagram 32 minutes a day

Compared to 24 minutes per day for 25 and older. This is more than before. Why? Instagram stories. They make it easy to add a creative flair to any photo or video. You can do the same for your business.

10. Users ‘like’ 4.2 billion posts per day

…making Instagram the happiest place on the internet. And that was in 2016 when there were only 500 million Instagrammers. Is your brand feeling lonely? Get on the ‘like’ band-wagon to make new business friends.

11. 95 million posts per day

And that was in 2016. Surely, a (large) portion of that action is open to your products. What are you waiting for?

12. 400 million Stories a day

Up from 300 million in October 2017. Most brands (2 million of them) are telling their stories with Stories. Over 50 percent one month in 2017. With a third of the most viewed Stories created by businesses. It’s pretty obvious Stories work for brands unless you’re not telling any.

13. 80% increase, year-by-year, for videos

…while the number of videos created each day quadrupled from 2017. Yup, users love their video posts, right from the start. When they launched in 2013, 5 million videos were uploaded in the first 24 hours. Create and run a campaign to feed these video-carnivores.

15. Quick view stats

More quick mentions for how people are using Instagram:

  • 72% of users have bought a product they saw on Instagram
  • Facebook bought Instagram for $715 million
  • Users spend on average 53 minutes a day on the Android Instagram app

Instagram for business statistics

Why use Instagram for business? Because it’s already proven to be business-worthy. As noted by these Instagram business statistics. Whether for the global enterprise, or for your mom-and-pop business.

16. 71% of U.S. businesses use Instagram

…edging out Twitter, which has plateaued. But not Instagram. Things are still and will continue to heat up for this personal and business platform.

17. 25 million business profiles

And over 200 million users visiting at least one business profile every day. From clothing to concerts, lingerie to linguine. Including fashion brands, 96 percent of them are on Instagram. Got something to sell? Instagram has people to target.

18. 2 million monthly advertisers on Instagram

This is a great opportunity for businesses to connect with their audiences, whether on-the-go or in the moment.

19. 80% of users follow at least one business

They ain’t shy about following brands. Yet another stat proving Instagram means business.

20. 60% of users discover products on Instagram

More reason for B2C companies to get on the platform.

21. 75% of users take action

…like visiting a website after looking at a brand’s post. Got good looking products? Instagram is the place to show them off.

22. 70% more likely to buy via mobile

Over a third of Instagram users have used their mobile to purchase a product online– making them 70 percent more likely to do so than non-users.

23. Instagram has 2.2% interaction rate

…dwarfing the other networks, including Facebook with its 0.22 percent rate. Instagram is the engagement king.

24. 90% of the top 100 brands are on Instagram

How many more reasons do you need to hear, to engage on Instagram? Don’t answer that. Rhetorical question.

Other Instagram statistics

  • 50% of businesses on Instagram have produced a Story
  • 50% of Instagrammers follow brands, making them the social networkers who are most likely to do so.

If your business needs help with social media marketing in McKinney, TX. and Frisco, TX., please call us at (469) 907-1057.  Luce Media has deep expertise in Digital Marketing, B2B Marketing, Internet Marketing and is a well-established Digital Media Consultant in McKinney, TX.

Please follow us on FacebookInstagram, and LinkedIn to continue learning.

This information was originally posted here.

Social Media Marketing Tips for the Holidays

Social media is the perfect place to promote your business during the holidays. People are looking on Instagram, Pinterest, Facebook and Twitter for gift ideas and great deals. With the right social media marketing strategy, you can boost holiday sales, engage with potential customers and spread holiday cheer.

The holiday season is generally considered to run from late November through the New Year. Unlike birthdays and anniversaries, this gift-buying frenzy is spread across the whole of society at the same time. That means a lot of consumer spending

Here are five tips on how your business can use social media to boost sales this holiday season.

 

1. Use Facebook Live, create events and run giveaways.

Hosting Facebook Live videos is a great way to give your followers the scoop on your deals for the holidays, what new products you have or what services you’re offering. One big benefit of using Facebook Live is that you are guaranteed to get more reach than with any other type of Facebook post.  Facebook tells us you get as much as a 12 times the number of people as a normal post will get you.  Check out our other blog on 10 Things You Need to Know Before Going Live on Facebook by clicking here.

Along with Facebook Live, you should also use Facebook’s events feature.  You can create Facebook Events for any in-store events you might be hosting during the season. Once you’ve hosted a live video or created an event, be sure to continue to post all your promotions on your social accounts.

Another great way to engage and connect with your followers is with a giveaway contest. People can use a little help this time of year and the chance to win a big gift that someone on their wish list may appreciate is a very attractive prospect and grabs quite a lot of attention.

2. Use Twitter polls to identify customer pain points.

Social media platforms are constantly updating and adding helpful features. From Instagram questions to Twitter polls, there are a range of ways to easily engage and connect with your followers online.

You can use those features to identify pain points and then provide a solution. If you can identify a problem your customers are facing and solve it for them, you will create customers for life.

3. Use Instagram stories.

Introduced in 2016, Instagram Stories quickly became a popular social media tools and marketers need to take advantage of this feature this time of year. Today, Instagram Stories are the most engaged platform of all social media platforms.

Stories have nearly taken over the Instagram platform with their temporary availability and features that allow for product-feed integration and swipe-up to shop, simplifying the purchase experience for users. And don’t forget about Highlights. Your temporary content can be saved to Highlights on your profile for the duration of the holiday season and removed come January.

While focusing on Instagram stories doesn’t mean you should forget about posting a regular picture, it does allow you to supplement your content and post more frequently. Not convinced that you need Instagram stories for your business? Check out our blog post on why Instagram stories are crucial for small businesses, here.

4. Engage with followers and get creative.

While you use social media to market your business, your followers use it to have fun and engage with their favorite brands. Being creative on social media such as running a contest, creating a holiday playlist for your business on Spotify or offer holiday tips is a great way to boost your business.

Tips for the seasonal holidays or winter season in general make excellent social media posts. Whether you are discussing holiday safety or decorating tips, the holidays are a great time to give your business a personal appearance and voice.

When you’re creating your company’s social media strategy, it’s important to keep in mind why customers are on the platform. Try to avoid being too salesy. Be the type of business customers ‘know, like and trust’ and have fun with it. After all, if you’re not enjoying the process others likely won’t either.

5. Get Festive.

Many of us like to decorate our home or office to get in the holiday spirit. It’s a good idea to give your online presence a similar type of makeover by applying holiday themes to your website and social profiles.

Adding small touches to your website with holiday-themed graphics and colors helps signal to your customers that the season of giving is upon us. Bright, engaging colors and animated GIFs tend to work well.

Though the holiday season is in full swing, there is still time to boost your social media marketing efforts and earn customer loyalty by improving the way you interact with them on the various social media platforms. Leveraging the power of social media marketing is vital for increased sales, satisfied customers and a whole lot of holiday joy.

Even when it’s not the holidays, your company’s social media presence is extremely important to the success of your business. At Luce Media we have all the tools and more to make sure your social media success lasts year round. Check out our social media services and then schedule a time to talk about how we can boost your business. From everyone here at Luce Media, we wish you a safe and Happy Holidays!

This information was originally posted here and here.

Sign on store door that says Come in We're Open

Costly Mistakes That Sabotage A Business’s Local Search Presence (And How To Fix Them)

More customers are actively searching for small businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking for nearby stores. But that traffic is worthless to businesses that fail to optimize their local search.

Social Media for Small Business OwnersImproving your business’ online visibility and placement in search results is one key to attracting more local shoppers to both your website and your small business location. That said, local competition can be fierce. Small businesses that want to connect with local consumers online can’t afford to make marketing mistakes that place them at a disadvantage.

Although there’s no perfect formula for dominating local search, there are certain mistakes that you must stop making to keep from sabotaging your own visibility. Today, we’ll examine the most common mistakes and what can be done to remedy them.

Writing Content For Search Engines, Not Local Customers

Done right, content marketing can be a powerful tool for local businesses. Publishing consistent content allows you to tell your brand story and educate consumers about products, news, and trends, all while establishing your small business as an industry leader.

Quality blog posts also help search engines learn more about your company, which can lead to increased credibility and higher rankings in search results. To be specific, Google loves E-A-T content — content enriched by the author’s expertise, authority, and trustworthiness. Local small businesses need to take it a step further and realize content is most effective when it has a bit of local flavor. A local perspective can infuse blog content with personality, make it more relevant to readers, and help the business build a stronger connection with local customers.

Sacrificing Backlink And Citation Quality For Quantity

Gone are the days when those scoring the most backlinks are guaranteed to come out on top. Backlinks are the number of other websites that have a link in them pointing to your small business website.  Sure, having lots of citations and backlinks pointing to the business’ website can still be great for SEO, but only if the sources are authoritative and credible.

Businesses that invest in high-quality link-building and submit listings to respectable local directories will see a boost in their online visibility. However, search engines do notice when a site receives most of its traffic from untrustworthy sources, which can result in lower search rankings.  Luce Media has a very cost-effective program to get your business on the top 50 online directories.  To check what your online visibility looks like, click here.

Instead of trying to get as many backlinks as possible, focus on earning high-quality citations from reputable sources. The citations themselves should offer up-to-date information, and the business’s name, address and phone number (NAP data) must be consistent across the web.

Here are a few suggestions for improving your web presence through backlinks and citations:

  • Submit small business listings to high-quality local directories
  • Contribute guest posts to authoritative websites
  • Sponsor a local charity event or Little League team
  • Include the website in social media bios for the business

Just remember: Quality is more important than quantity.

The online visibility of any small business is essential for getting found by consumers in this digital age and, if there is bad data, duplicate listings or no listing at all, then small businesses are losing customers. Luce Media has the tools and the technology to make sure your small business is highly visible online.  Online visibility is not a “one and done” process. A small business’s local presence must be monitored, maintained, and adapted based on algorithm changes on a consistent basis.  Contact us here at Luce Media to find out how we can help you improve your SEO and be found more often in Google searches. Luce Media helps companies in McKinney, Allen, Plano and Frisco with social media marketing.

Written by Bernadette Coleman and originally appeared in Advice Local’s blog.