10 Things You Need to Know Before Going Live on Facebook

SinceWhat Small Businesses Need to Learn From Facebook Insights its launch in April 2016, Facebook Live video has swept the world.

As a platform, Facebook Live has unparalleled reach when it comes to reaching fans organically. Facebook’s News Feed algorithm highly prioritizes Live video, meaning your followers are way more likely to see one of your Live videos than any other content you post.

That’s why it’s not a half-bad idea to consider making Facebook Live a part of your social media marketing strategy.

You might be wondering where to start and what to do. That’s why we’ve put together this list of 10 Things You Need to Know Before You Go Live on Facebook!

Let’s get started.

10 Things You Need to Know Before Going Live on Facebook

1. Set a Goal

While celebrities, influencers, and more prominent brands have the gravitas and fanbase to use Facebook Live for more casual purposes, like broadcasting their surroundings or going Live for a few minutes at a time to interact with fans, chances are you don’t have the same resources.

Because of this, you need to focus the time you spend on Live.

Ask yourself what goal you’re trying to achieve with the video, as well as if and how the broadcast will help you make it.

If you can, try to choose an objective that’s more specific and results-driven than “social engagement” or “brand awareness.” Though these things are great, they should be secondary to other goals like lead generation or sales.

Once you and your team have settled on an objective, plan your video with that objective in mind. It should reflect in the topic you choose, as well as the way you present it.

For example, if we were putting together a Live video for a fitness center that wanted to highlight the benefits of personal training, we might choose to do a Live Q&A with one of our trainers, showing off his knowledge and encouraging viewers to sign up for a training session.

2. Have an Outline or Direction

Even though Facebook Live is relatively spontaneous as far as content mediums go, it’s still a good idea to craft at least some sort of outline, depending on the intent of your video.

This goes hand-in-hand with having an objective in mind, like the way you organize your speaking points should point Live viewers towards your goal – don’t go Live for the sake of going Live!

Before you go Live, outline your talking points and go over them with your co-host (assuming you have one). Get at least a rough idea of what you want to say, as well as any specific points or examples you’re sure you want to include.

My colleagues did a Live video a few months back about using content upgrades to generate leads for our sales team. Though it wasn’t without its hiccups, one “victory” of the broadcast was the way we organized it. It was clear and structured, highlighting the different steps of the process and the tools (within our product) viewers could use to generate leads for their own team.

Having an organized outline based on the goal of communicating the value of Wishpond and driving signups helped immensely with the quality of our broadcast.

That being said, don’t be afraid to go off-script – it is Live, after all! Be loose and have fun with it!

3. Prepare a Pre-Show

Even after you’ve announced your live video, many of your would-be viewers won’t show up right at the start of your broadcast.

Because of this, you’ll want to put together some sort of pre-show to fill time in your Live broadcast leading up to the start of your presentation (whatever that may be).

Don’t jump right into the meat of your content the moment you go Live. Either go Live 15-20 seconds before your scheduled start time to let people come in as they get notified, or start on time but don’t get into your content until a decent amount of people join your show.

You can do a couple of different things for this “pre-show” portion. If you’re not up to entertaining, feel free to pop in a countdown timer to get people ready and waiting. If you do feel like interacting (and we recommend you do), talk to your viewers. Welcome them to the broadcast, answer their comments, and get them excited for the show to start.

This is also a prime time to get your viewers to share your video – remember, Live videos get a massive boost on News Feed placement, so getting your fans to share your Live broadcast can significantly increase its organic reach.

4. Interact with Your Viewers

One of the principal benefits of Facebook Live is the fact that it allows you to interact with your fans in real-time, meaning you’re about as close to face-to-face as you can get without actually meeting them.

Though it’s not necessary, we’d recommend you put at least some effort into responding to fan comments and answering questions! It’s an easy way to make your Live broadcast super engaging, and it makes fans feel appreciated, meaning they’re more likely to stick around and watch.

At the start of your broadcast, greet people by name as they join. You don’t have to get to every single person, but acknowledging your viewers gets them pumped up for the upcoming broadcast.

As far as questions go, we’d recommend you set aside breaks in your broadcast or save for them the end, as opposed to answering them on the fly, which could put a serious wrench in your broadcasting flow and make your broadcast feel disorganized.

5. Promote Your Live Video

A Live video is a special occasion, and as far as promotion goes, you’d be well off treating it like a webinar.

By this, we mean you should put as much effort as you can into getting as many people as possible to show up for the Live broadcast as people, even though they’ll be able to watch it back later once the replay has gone live.

Here are a few ways you can make sure your Live video reaches as many people as possible:

  • Send an email: One benefit of having a mailing list is that you can reach out to them in cases like this! Send a simple newsletter a week or so before your Live video to your subscribers, linking them to your Facebook profile and letting them know when they’ll be able to catch you going Live.
  • Post on social: If you’re doing a Live video on Facebook, it makes perfect sense to promote it there, as well. Create a set of posts that count down the days to your Live broadcast to remind fans to tune in.
  • Advertise!: Though you can’t boost a live post, you can boost an announcement in the days leading up to it. Though it’s not a sure-fire way to get people to watch as you go Live, it opens the door for new potential fans to check out your broadcast.
  • Go Live beforehand: Do a short Live broadcast informing viewers that you’ll be going Live in the next few days. Though this might seem silly, Facebook’s News Feed algorithm heavily boosts Live video, meaning more people will see it. On top of that, you can prompt viewers to turn on Live notifications for your Page so they are reminded when you go Live next (and in the future).

6. Recap As You Go

Live Videos are unique in that people can join anytime during the broadcast.

It’s great in the sense that people don’t need to be ready beforehand – they can jump in as soon as they see it on their News Feed.

On the other hand, it can be tough as a content creator because people who join your video late might not be able to follow what you’re saying.

Because of this, it’s important that you periodically recap what you’ve been talking about as you go. Every so often, you can say something like “if you’re just joining us now, we’ve been talking about [recap].” This will help retain viewers who may otherwise leave because they have no idea what you’re talking about.

7. Check Your Hardware

There’s no worse feeling in a Live broadcast than having your audio or video randomly cut out, or watching your broadcast back and realizing everything is blurry, or you can’t hear anything.

Luckily, these are all issues you can easily avoid!

Before you double-check your setup, put some effort into making it as good as possible. Aim for high quality and reliability – an iPhone 7+ camera might be better than your 2012 MacBook’s webcam, but it also has a higher chance of dying while you’re broadcasting.

Pick a reliable setting as well – bright, solid-color backgrounds work great (see below). If you can, do a practice run-through with all of your hardware to make sure it’s all working.

Here are some quicker audio-visual rules of thumb:

  • Adequate lighting: Making sure your subjects are well-lit means you’re not left with two silhouettes on an overexposed background. Use some additional lights if you need them.
  • The sound is everything: Seriously. People can deal with 360p video (remember 2008?), but if they can’t hear you, they’re going to leave. I guarantee it. If you can, use an external mic (like a USB condenser mic) for your audio – it’s dozens of times better than your laptop’s built-in mic.
  • Use a tripod: Unless you’re live-streaming an event, you want your video to be as steady as possible. Thankfully, a tripod takes care of this easily.

8. Use Third-Party Broadcasting Software

Though we don’t condone or recommend it, there is a way to stream a Facebook Live video without actually being Live.

Without going too far into detail, Facebook allows you to broadcast Live to your page using an external program, such as Open Broadcasting Software (OBS). Because OBS can stream video and audio from a number of sources, you could technically stream a pre-recorded video to Facebook Live using the software, just as Tesla did in the example below.

Third-party broadcasting programs like OBS can also be helpful if you’d like to edit your videos slightly before they go Live. These cases might include adding overlays (like logos or graphics, as you can see below) or if you’re just not sure you’ll get it right on the first take.

That being said, don’t chop up your video or stream a professionally edited video as if it’s Live – your fans will know, and they probably won’t like it.

9. Get Viewers to Subscribe to Live Notifications

If you’re considering making Live video a big part of your social media marketing strategy, it’s essential to maximize the number who show up to your broadcasts.

One way to increase the chances your fans will tune in is to get them to turn on Live notifications. We touched on this earlier in the article, but it’s important enough to merit its own point.

We’d create a post or graphic with the following information, and maybe append it to your Facebook Live announcement mailout, too.

Here’s what your viewers need to do:

  • Visit your Page on desktop or mobile
  • Click the “Notifications” button under your cover photo
  • Pressing the “edit options” pencil icon in the drop-down menu
  • Turning on notifications under “Live videos” for “All Live Posts.”

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And that’s it! It’s super simple, and you now have the benefit of having your fans be notified every single time you go live.

This increases the effectiveness of future Live broadcasts, too, and your viewers only need to do it once (though we’d add this information to every Live announcement for new fans or people who haven’t already done it).

10. Add an Ask or CTA

Finally, add some sort of CTA to your Live broadcast. This is a tactic that will give you the best chance at generating some kind of immediate return on Facebook Live.

Either add an “ask” to the end of your video (or sporadically throughout it) to direct viewers towards your ultimate goal, whether that’s your e-commerce store to get them to buy the product you’re highlighting in your video, or to a sales page to get them to book a call.

One great way to add this without needing to bring it up during your video continually is to use OBS (or another software) to add it to your broadcast as an overlay. Make it unobtrusive, so your video is still the primary focus of the broadcast, but visible and enticing enough that people will act upon it.

Either way, make sure you give viewers an avenue to convert in some way – trust me, driving a sale or demo from a social media marketing strategy is a good feeling.

Wrapping it up

There you have it – 10 awesome tips and strategies to think about when you’re planning your next Facebook Live video. Hopefully, you’ve learned something new about this rapidly growing video format!

If you have any questions about Facebook Live (or just Facebook in general), we’d be more than happy to answer them in the comments below.

If your business needs help with social media marketing in McKinney, TX., please call us at (469) 907-1057.  Luce Media has deep expertise in Digital Marketing, B2B Marketing, Internet Marketing and is a well-established Digital Media Consultant in McKinney, TX.

Podcasting tools shown with On-Air highlighted

The What, Why and How of Podcasting

Okay, time for a pop quiz:

  1. Which content marketing tactic can hold an audience’s attention for a half hour or more at a time?Podcast symbol with headphones wrapped around them
  2. Which tactic inspires an audience to subscribe to your content and make a regular appointment to consume it?
  3. Name the tactic can help boost thought leadership, raise awareness and engage influencers in your industry?
  4. Do you know which tactic is in the title of this blog post?

While there are many great marketing tactics which go beyond the written word, the answer, of course, is podcasting. These long-form audio programs first emerged in the early 2000s. Back then, they were a niche format for hobbyists and tech nerds (like me). But the rise of the smartphone brought podcasts to the masses. Now, there are hundreds of hours of programming available on every conceivable subject, in every genre from real crime to horror to musical.  But we haven’t hit content shock for podcasts — it’s still a growing market.

If your business is looking to boost thought leadership and reach a new audience, now is the perfect time to add a podcast to your content marketing mix. Here’s what you need to know to get started.

What Is a Podcast, Anyway?

There’s a wide variety of types of podcast out there, so it can seem tricky to find a definition that covers everything. Some are live interviews or panel discussions; others are entirely scripted, and audio plays production; and, as it turns out, a few are cryptic monologues about a bizarre southwestern town.  But they all share two attributes:

  1. There are multiple recordings for each title
  2. They’re organized in an RSS feed where you can subscribe.

Whatever genre the audio is, whatever platforms it’s available on, as long as you have multiple recordings brought together by an RSS feed, you have a podcast.

Why Should Businesses Care about Podcasts?

The way that people consume podcasts makes them an ideal channel for your high-quality content. People tend to listen while working out, driving, cooking dinner — in other words, podcasts fill sizable chunks of otherwise idle time. You wouldn’t expect someone to read your white paper or eBook during their morning commute, but they might settle in with your latest episode.

The demographics for podcast listeners are attractive for B2B marketers, too. Edison Research’s Podcast Consumer 2017 report found that:

  • 24% of people ages 18-54 listen to podcasts monthly
  • Podcast listeners are nearly evenly split between men and women
  • Podcast listeners tend to be affluent, educated consumers
  • In the 25-54 demographic, monthly listening has grown year over year for the past four years

In other words, your target audience is likely spending a significant amount of time listening to podcasts already. And those who already listen to at least one podcast are likely to be on the lookout for more.

What Goals Does A Podcast Serve?

Podcasts work best for the attract and engage phases of the customer journey. You can use your podcast to build brand awareness and establish thought leadership in your industry. Thoughtful, valuable content can help your brand stand out from the competition, and encourage listeners to make a relationship with the brand.

The most successful podcasts tend to be in the Q&A or panel discussion style. Hosts can welcome new guests each week to share their insight. This type of format is perfect for influencer marketing: You can boost your internal subject matter experts, form relationships with influencers in the industry, even feature your potential prospects.

Since podcasts have a low barrier of entry, they are an excellent way to reach a niche audience, too.  Podcasts succeed because they do what all great content does: deliver valuable information to a specific audience in an entertaining format.

How Do I Start?Sign post with words who,what,where, when, why and how - all relating to podcasts

It’s never been easier to launch a podcast. Got your first podcast created? Now what? Here is a list of places you can post your podcast to – some free – and some not.

Cast Your Pods to the Wind

Podcasts are a rare type of content marketing: Interest in them is steadily growing, people go out of their way to seek out new content, and they’re relatively cheap and easy to produce. B2B marketers are continually challenged to deliver the right content to people in the correct format to earn their attention. If your target audience has a morning commute, a workout schedule, or other quiet time to fill, your podcast may be just what they’re waiting for.

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Costly Mistakes That Sabotage A Business’s Local Search Presence (And How To Fix Them)

More customers are actively searching for small businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking for nearby stores. But that traffic is worthless to businesses that fail to optimize their local search.

Social Media for Small Business OwnersImproving your business’ online visibility and placement in search results is one key to attracting more local shoppers to both your website and your small business location. That said, local competition can be fierce. Small businesses that want to connect with local consumers online can’t afford to make marketing mistakes that place them at a disadvantage.

Although there’s no perfect formula for dominating local search, there are certain mistakes that you must stop making to keep from sabotaging your own visibility. Today, we’ll examine the most common mistakes and what can be done to remedy them.

 

Writing Content For Search Engines, Not Local Customers

Done right, content marketing can be a powerful tool for local businesses. Publishing consistent content allows you to tell your brand story and educate consumers about products, news, and trends, all while establishing your small business as an industry leader.

Quality blog posts also help search engines learn more about your company, which can lead to increased credibility and higher rankings in search results. To be specific, Google loves E-A-T content — content enriched by the author’s expertise, authority, and trustworthiness. Local small businesses need to take it a step further and realize content is most effective when it has a bit of local flavor. A local perspective can infuse blog content with personality, make it more relevant to readers, and help the business build a stronger connection with local customers.

Sacrificing Backlink And Citation Quality For Quantity

Gone are the days when those scoring the most backlinks are guaranteed to come out on top. Backlinks are the number of other websites that have a link in them pointing to your small business website.  Sure, having lots of citations and backlinks pointing to the business’ website can still be great for SEO, but only if the sources are authoritative and credible.

Businesses that invest in high-quality link-building and submit listings to respectable local directories will see a boost in their online visibility. However, search engines do notice when a site receives most of its traffic from untrustworthy sources, which can result in lower search rankings.  Luce Media has a very cost-effective program to get your business on the top 50 online directories.  To check what your online visibility looks like, click here.

Instead of trying to get as many backlinks as possible, focus on earning high-quality citations from reputable sources. The citations themselves should offer up-to-date information, and the business’s name, address and phone number (NAP data) must be consistent across the web.

Here are a few suggestions for improving your web presence through backlinks and citations:

  • Submit small business listings to high-quality local directories
  • Contribute guest posts to authoritative websites
  • Sponsor a local charity event or Little League team
  • Include the website in social media bios for the business

Just remember: Quality is more important than quantity.

The online visibility of any small business is essential for getting found by consumers in this digital age and, if there is bad data, duplicate listings or no listing at all, then small businesses are losing customers. Luce Media has the tools and the technology to make sure your small business is highly visible online.  Online visibility is not a “one and done” process. A small business’s local presence must be monitored, maintained, and adapted based on algorithm changes on a consistent basis.  Contact us here at Luce Media to find out how we can help you improve your SEO and be found more often in Google searches. Luce Media helps companies in McKinney, Allen, Plano and Frisco with social media marketing.

Written by Bernadette Coleman and originally appeared in Advice Local’s blog.

 

Icons of Locations to Have a Online Presence

5 Reasons Why Having an Online Presence Is Essential for Your Small Business

Having an online presence increases accessibility for your clients or consumers. It’s an effortless way for them to browse prices and hours and compare all these factors with your competition with a simple click. And it’s important that it’s effortless—nothing should take too long to load, and nothing should be difficult to find. Any questions that may need to be answered should be readily available on the site itself, and if they’re not, then you should really be sure that your contact information is displayed in an obvious way.

How visible is your business online? Click here to run a FREE report that will show you what percent of searches your business is potentially showing up in.

An Online Presence Garners a Wider Audience

Graphic with bold words Online PresenceAn online presence also allows the customer to come to you. Even when you’re closed, customers will be able to purchase goods and services online. Basically, they’re doing your work for you, even when you’re not working yourself. There’s no better give and take for a business than that. You’ll be able to reach a wider audience, such as people who are unable to make it to your physical shop for whatever reason, be it disabilities, lack of transportation, or even because they’re in another country.

Enabling your business to reach the widest audience possible will only be beneficial. The best part? When customers like what they see, they’re willing to share the news of your products and services with others. Allowing these secondary customers to see that your site is up-to-date will ensure that you come across as professional. To enhance this, having active social media accounts will allow your products and services to be shared easily between customers, and then you’ll have even more customers coming to your site. Win-Win!

An Online Presence Builds Relationships and Consumer Trust

The beauty of having a site, blog, and social media accounts is that they enable reviews and comments about your products. As an expert in your business, you’ll be able to answer any queries quickly and thoroughly. Any glowing praise that is publicly available will build your online presence and show even brand-new customers that you’re a reputable business.

Even where there are less-than-kind reviews or comments, you can reach out to unhappy customers and resolve the issue so that your good name stays intact. It’s better to know about an unhappy client so you can make amends and carry your name forward, rather than having an angry customer sharing their distaste for your business without you even knowing they were unhappy in the first place. Being able to right wrongs only helps to build customer loyalty. If you’re not forgiven, at least other clients and customers can see that you tried and that you’re willing to do everything in your power to keep customers happy.

An Online Presence Enables Effortless Marketing

Selling your products and services becomes an effortless process thanks to your online presence. Consumers will be able to browse your products and ensure that they’re happy with their choice without feeling pressured by sales associates. And, as we said, you don’t have to be there for this entire process to take place. Even at night, customers will be buying.

Not only is the process no longer limited, but it’s also never-ending (in a good way!). Marketing yourself online can cost as much or as little as you decide. You don’t have to mail out coupons or flyers; you can simply share them with the click of a button. You can advertise your products and services for free across your social media sites and on your blog. And, if you focus on improving your SEO, then the search engines will work in your favor.

An Online Presence Shows You What Works—And What Doesn’t

Finally, an online presence allows you to see the effects of all these efforts. Understanding and tracking the metrics of your site and social media accounts is quite simple. You’ll be able to see numerical proof of what works and what doesn’t.  If you share a new blog post and see a huge spike in visits, then you’ll know you’ve hit on some content that your audience likes to see. Being able to see the results of your efforts will allow you to make improvements in every aspect of your business and let you experience the real ROI of social media marketing.

Building an online presence isn’t just beneficial to growing a small business—it’s absolutely essential. By creating a blog, maintaining your site, and becoming active in social media, you’ll be more accessible to a wider audience. You’ll also build consumer trust and be able to market effortlessly. Best of all, you’ll always be able to make improvements in all these areas.

This post originally appeared on allbusiness.com

Social Media for Small Business Owners

5 Ways Small Businesses Can Improve Their Social Media Presence

If you are like most small business owners, undoubtedly you have a very busy schedule.  There always seems to be a never-ending list of things to do that will help provide success for your company.  One of the many items on the list is probably or should be, to spend time and attention to your small businesses’ social media presence.  In today’s fast-paced world, social media is of utmost importance to the success of small businesses.  Today’s Social Channels are Sales Channels.

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There are several things that you can do to improve your presence in the social media outlets that you have chosen for your small business.  Below are a few ideas you should review to ensure your business is maximizing what it already has in the social space

  1.    Choose your Social Media Outlets Carefully, Depending on your Audience.

When you are running your own small business, you don’t have a lot of spare time; however, it is important to make some time to attend to your company’s marketing efforts and that often means your social media platforms.  The trick is to choose which platforms you use very carefully.  Research suggests that the majority of people who enjoy social media use Facebook.  Others enjoy Instagram, Snapchat, Twitter, and the like.  It can be overwhelming to try to post on every social media site, and statistically, it probably does not make sense for you to do so.  Therefore, choose 2-3 networks that you believe will reach your loyal customers effectively, and devote time and attention to your social media presence on those platforms.

  1. Decide Your Small Businesses’ Plan and Goals Prior to Posting.

     Put some serious thought into what you would like to highlight in your social media posts.  It may be wise to write up a long-term plan for a monthly, quarterly, or yearly calendar.  People receive plenty of “junk mail” through emails or on social media sites, so it is a good idea to avoid posting “fluff” items that don’t really have a lot of meaning or purpose.  Choose topics that your customers will find useful in their daily lives.  Also, choose topics that you are very familiar with and ones that you are passionate about.  Stay true and honest to your small business in your social media posts, and aim for posting snippets of value for your customers. This is incredibly important so I will say it again – bring VALUE to your audience and then start building a relationship with them.  They will greatly appreciate it, and in turn, will continue to follow your posts regularly.

  1. Commit to Staying-on-Top of your Social Media Posts.

Social media provides a two-way street between a small business and its’ customers; therefore, you need to commit to staying current with your posts and reply to customers, as needed.  It is important to respond to any unanswered questions, as well as thanking your customers for positive comments.  Conversing with people online should be done in the same way you do it in person. Be genuine.  This shows that your company is interested in their customer’s opinions, as well as setting a good example for other clients who may be watching.

  1. Keep your Posts Consistent and Clear.

     You may decide to choose one staff member or a team of members that have the responsibility of operating your social media platforms.  By appointing one person or small group of people this task, your posts have a better chance of remaining clear and consistent on a regular basis.  Even though you may have multiple people that can contribute to social media ideas or posts, it is a good idea to have one person act as the “poster”, the editor, the monitor, and the responder, should the need to respond arise.  Choosing social media posts can be very challenging and stimulating, so it’s a positive thing to have ideas from several different sources.  Several people can provide input in all of these areas, but by using one responsible person for the final social media product, it will be simpler to have the same “voice” throughout multiple posts.

  1. Post on Social Media on a Regular Basis

It is a wise idea to post on your social media platforms on a very regular basis.  You can either achieve this by creating a calendar and following through with that designated schedule, or you can use one of the many sources available that will automatically post things for you.  There are software programs available that can be used to post snippets automatically, once you create all of the settings.  You might also decide to outsource the project of providing a social media presence for your small business.

Lucé Media is a company that offers full-service social media marketing and a project-based approach.

Summary

If you own a small business, then having a social media presence is vital to the success of your company in today’s society.  People are so interconnected via social media platforms these days, that, as a small business owner, you should really be a part of this connection.  Social media sites are not just for promoting your small business, but they also provide a place for you to give valuable information to your audience and share the knowledge and expertise that you have acquired over the years.  Use this outlet wisely, and chances are that social media will not just benefit your small business, but will prove beneficial to everyone who sees your posts.

There are a couple areas that will give you free information on how you are currently performing in digital and social media marketing.  One tool allows you to see how visible your company is online, in searches and on multiple platforms.  Click here to add your business and zip code and get your free report.  The second free service is a topline review of your current social media efforts.  To get that review, click here and schedule an appointment.

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Hashtags and Filters: Cultivating a Corporate Instagram Presence

man with iPhoneIt’s no surprise to anyone that Instagram has become one of the most effective strategies for growing and marketing your business. Cultivating a social media presence is one of the best ways to engage with your audience and triple your sales. So, how exactly do you go about creating a successful corporate Instagram presence? Here, we’ve outlined some tips for doing just that:

  • Focus on a cohesive visual. One of the most important things that you can do as a corporate Instagram brand is to create a cohesive visual, one that both fully represents your brand and is attractive to your followers. How do you do this? To start, you can ensure consistency in the quality and style of your content! Try to stick to the same filters and color schemes to create brand recognition.
  • Keep things fun. Try to keep things entertaining and fun for your followers! One excellent way to do this is by creating and promoting a content. Get creative! Some contest-oriented ideas could include: coming up with an original hashtag or being one of the first 50 people to like a certain post.
  • Create a hashtag. Don’t skimp on Instagram’s hashtag feature! This is undoubtedly one of the most useful features of Instagram. Make it a point to research the types of hashtags that work for businesses like yours, or others in your industry. The goal with any type of hashtag is to access and engage with as many people as possible.
  • Engage with your followers. Don’t forget to interact with your followers! Try to understand your audience and engage with them, whenever you can.

Here at Lucé Media, our team works with small- to medium-sized businesses and individuals who want to benefit from innovative, exciting new approaches to digital engagement. If you need top-notch assistance with your social media branding efforts, contact Lucé Media today!

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Ways Small Businesses Can Improve Their Social Media Presence

With the growth of more and more social platforms, it is a reminder to many small business owners that they need to be part of the social media evolution. But which network? Snapchat? Facebook? Instagram? All the above?

Social Media icons on mobile deviceAt Lucé Media, we would recommend that you opt for a mix of social platforms as each channel could and should be used in different ways. Unfortunately, there is no one size fits all.

For instance, if you are looking for young users – say 25 and below – you will find many of them on Snapchat and Instagram.  Women can be found on Pinterest and Facebook.  Business women and men alike are on LinkedIn.  With that said, the 800 lb. Gorilla is Facebook, and we would encourage every small business owner to begin there.

Facebook is the most widely used social media service, with a 2016 study by the Pew Research Center finding that nearly 80 percent of adults who use the internet are on Facebook. Thirty-two percent use Instagram, 31 percent are Pinterest users, 29 percent are on LinkedIn, and 24 percent use Twitter.

The reality is each business should not settle on just one platform – but have a digital and social media plan that is effectively used across several platforms.  Each platform should have a goal attached to it.  For instance, the owner of a small business needs to think about where their audiences are located, what they are watching or listening to, what they are reading and doing.

Creating the right post is another area that requires some planning.  Content is king on social media – but there is so much content available – you must find a way to break through that clutter.  There is much trial and error that can go on.  Hiring a social media firm that uses the right tools to measure how your efforts on social are performing is key to success.  These companies work with a variety of clients in a variety of industries, so they often have a very good idea on what works.

Today, creating an engaging social media post often requires several different elements.  Video would lead our list of must-haves – not in every post – but certainly, in at least 35% of the posts you do at a minimum.  No video – then a compelling picture or pictures would be advisable.  And there are other elements to consider such as using hashtags that help your content be more easily discovered, pursuing influencers with your content to get wider distribution and awareness and so on.

Posting frequency is the next element to think about and plan.  Social media can be a real challenge.  Posting only once or twice a day will get you little if any business.  At Lucé Media we believe that businesses should be posting 2-4 times a day on Facebook, at least a couple of times a day on Instagram, 4-5 times a day on Twitter, etc. Early on you may not have the content needed to accomplish it – but making a commitment to get it done will serve you better in the long run.

Social EngagementOnce you have created content and have started to post, it is important to know that social media is an open-ended platform for communication.  So, you are likely to get comments, questions and yes, criticism on various social platforms.  It is important to listen -watch for these comments and then RESPOND to them in a timely fashion.  This not helps you understand what your customers want – but provides a 2-way channel of communication that can quickly build loyalty amongst your customer base.

In today’s social media world, the best thing a small business owner can do to get real results from their social efforts is to automate as many of the tasks as possible.  As we said earlier – this starts with having a good amount of content from which to pick and choose.  And adding to that pool of content several times a week will also help.  The point is this: manually posting to multiple social media platforms is a difficult task for anyone to accomplish.  So, using scheduling and automation tools will help you succeed.

At Lucé  Media, we have discovered several “secrets.”  First, it’s not much of a secret, but hiring a company to handle most of your social media efforts will likely give you a far greater ROI on your social media efforts than doing it yourself.  A firm like ours has created hundreds of marketing and social media plans that consistently prove successful.  And we have the tools to create, schedule and automate posting at peak times for the best performance.  Second, many social media companies or “agencies” will come at you with their own plan – a kind of one size fits all approach.  Be wary of these companies.  One thing that sets us apart is our use of and deep understanding of social media metrics.  When Lucé Media comes calling – you can expect us to have relevant data, research, and years of experience in interpreting that data.  So, you will have the facts on how your efforts are performing before – we – together create the plan on how to grow and succeed in this space.

It costs nothing to talk with us.  Let’s schedule a time on the phone or in person and let us show you some of the data on your own efforts and how we can best help you.

You can always send us a quick note by clicking here or feel free to call us at (469) 907-1057

 

 

 

Woman looking at cell phone

$10 Billion Dollars Lost – Bad Online Data

A friend of mine recently returned from a vacation and we were discussing the good times she had. Since we are both in the digital space – the talk eventually led in that direction and how digital impacted her vacation.  One of her comments: “I couldn’t help but remember how much inaccurate online data I came across while my family and I were looking for something to do, eat, shop, or visit while we were away.”

Using Mobile to Drive New BusinessEvery day, people like my friend are traveling and searching online for locations of businesses that they are ready to visit right then, only to be failed by their local search experience.

The address is wrong, the phone number’s not there, or they can’t find the business at all. The listing is not claimed, the hours are not stated, the website is wrong… The list goes on. For businesses, this disconnection not only means lost foot traffic but also a lost opportunity for new customers to discover their location and become a future client.

Local presence management is critical to ensuring that businesses are visible, especially to travelers. We have become so dependent on our phones telling us what to do and where to go that it is imperative today to get online information right.Woman looking at cell phone

Believe me when I say – I know that inaccurate location data can undoubtedly frustrate your potential customers, as well as spread and corrupt a brand’s online presence in more ways than you can count…

According to a study completed by Andrew Shotland and Gregg Sterling, bad data cost over 10 billion dollars per year.

  • 18% of listings had a missing or incorrect phone number. When it comes to insurance companies and agents, it’s even worse. As many as 30% of insurance listings fail to list the correct number when customers are looking for a new policy.
  • 43% of listings had missing or incorrect addresses. As people get more mobile with their devices, the impact of this problem – spanning from maps and navigation to local search engines – will only get worse.
  • A full 14% of business listings were missing completely across industries. Although there are many ways that inaccurate information prevents customer visits, the research team looked deeply at how much their lack of digital listings were contributing to the problem.
  • Businesses who have missing listings and are not present online suffer a cost of $10.3B a year. This number was calculated by looking at how many more choices consumers now have as they purchase offline and how digital is changing the game for local businesses.

The new digital world we live in has created this problem of inaccurate or missing listings. The online data available to consumers is often

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Let Lucé Media help you get your business and your correct information on the maps – the right way. Schedule a demo today.

Getting local businesses found online is what we do. Let us get your online data right today.