Content Converts

How to Create Content that Converts

Experiencing low conversions even after spending time and money on content creation is a problem for almost every other content marketer. Undoubtedly, digital marketing is becoming competitive with each passing day. 

So how are some brands able to benefit from the same platform?

One big reason is an inappropriate content development strategy. We need to create a cohesive plan for content production. The plan should systematically address the elements needed to convert visitors. 

Knowing it will help you grow your business like never before. 

The points mentioned below will share this strategy with you. Keep reading to polish your content development tactics: 

Dive Deep to Understand your Audience

find your audience

In order for your content to be useful, it must always address the audience’s pain points. Therefore, invest time in researching your audience. Try to understand what they want to learn and what is their current knowledge about it.

Also, check out their demographics and educational level. It will help you in using appropriate vocabulary and examples. 

For instance, if your audience wants to learn about digital marketing, narrow your research to know their exact skill level and target market. 

Are they beginners, or do they already know the basics of digital marketing? Do they prefer to learn about digital marketing as a whole? Or is there a desire for specific types of marketing, such as omnichannel marketing, mobile marketing, and social media marketing?

Research their issues comprehensively. For example, find out why they struggle with digital media marketing. Are they finding it difficult to engage with prospects, or do they not know how to follow current trends? 

Dig Out Proven Content Ideas 

You can choose a topic that will work well once you are aware of the issues that your target audience is facing.

One smart way to select the best topic is to find out which ones are already performing well in an online arena. Following are some of the tools to help you with keyword research. 

  • SEMrush 
  • UberSuggest 
  • Keyword.io 
  • BuzzSumo 
  • HubSpot 

After picking the most relevant topic, try to tweak the headline. Copying the exact title is plagiarism, which is a bad practice. And readers might realize that you have stolen the idea from other blogs. 

For instance, you can change “How to Increase Search Engine Rank” to “10 Tips for Increasing Search Engine Rank.”

Also, consider the following points to create compelling headliners: 

  • Use the numbers “Best 15 Websites for Digital Marketing.”
  • Add power words to trigger emotion “5 Surprising Ways to Boost Sales.”
  • Keep it short but clear “Top 10 Tactics to Boost Conversions.”
  • Ask questions “How to Become a Pro in Facebook Marketing?”

Create multiple headlines and use tools like VWO for testing. The test will let you know which headline will work better. 

Structure Content with a Conversational Tone 

Structure social content

The art of writing is to create interest for the readers. Try to write in a conversational tone. Additionally, consider how your target audience speaks.

For instance, American English is a bit different from British English. If your potential customers speak American English, you need to use spellings and vocabulary accordingly. 

Besides this, maintain flow in your content by connecting each paragraph with the former one. Try to use simple language and commonly used words. 

If you are writing a blog post, here is how you can break your writing piece: 

Introduction 

Tell readers about the significance of the topic. Also, share the benefits that they gain after reading the post. Try to keep the introduction short and exciting. An introduction of 50-70 words is enough in a 1000-word blog post. 

Main body 

Make sure to split this part into several subheadings. Additionally, use bullets and try to keep the sentences short. Avoid unnecessary words and write as if you are talking to a friend. It will make you write in a freestyle where you will use easy-to-understand vocabulary.  

Conclusion 

The concluding paragraph depends on your topic. Try to present a solution in this section if it’s a question. Likewise, if it is about tips and tricks, try to wrap up all of them in a few sentences. Apart from it, try to ask a question and motivate readers to take action. 

Go on an Extra Mile to Create Outstanding Content 

Never write just for the sake of creating content. Instead, try going the extra mile to make your content stand out. Here are some tips for it:

Express Urgency 

Creating a sense of urgency is another way of boosting conversions. For instance, in a landing page or an email marketing newsletter, you can show urgency by using an active word. Some common examples are:

1- Book today 

2- Start now 

3- See options instantly

Product Scarcity

Show Scarcity 

Another way to attract the audience is to trigger their FOMO (Fear of Missing Out). When discounted things are in limited quantities, people fear losing the opportunity. Therefore, brands often reveal about going out of stock. For instance, on a page showing a discount offer, you can write only 10 remaining out of 50. 

Share Researches

Statistics are always helpful in adding weight to your content. People might not believe what you say. But when they observe the studies in your content, they get an idea about your grip on the topic. Use magazines, journal articles, research papers, and Google books to find accurate data. 

Create Content Interest through Visuals 

As per Forbes, 65% of humans prefer visuals for learning. That is why incorporating visual content in your write-ups is essential. 

Eye-catching photos create an interesting appeal to your content. You can add relevant pictures to give examples. For instance, sharing shots of room decor is important to explain the various types of indoor home decor.

Thankfully, you also don’t have to invest in professional or custom photographs to convey your message. Many platforms provide free or affordable high-resolution images, and you can easily utilize them to illustrate your content.  

Likewise, try to create short videos. Various video editing tools are present to help you out. They help in explaining critical things within minutes. Life is busy, and visitors prefer watching videos to save time. For instance, a video can quickly explain how to assemble a toy car, compared with written text. 

Another popular way is to take screenshots to build credibility. Or go for infographics if you have complex information to explain. They serve as a visual presentation of your content and make data easy to understand. Maps, pie charts, and flowcharts are the various forms of infographics. Apart from it, GIFs can add a touch of humor to boost engagement. 

Include CTAs 

Another key thing to remember is to add CTAs. Some readers don’t know what to do after going through the post. You need to let them know where to click to keep them connected.

The art of writing CTAs lies in blending them within the content. If you don’t focus on this aspect, your content will look spammy. 

Here are a few good examples for you: 

  • For more examples and detailed explanations, check out my eBook!
  • What hurdles are you facing in digital marketing? Book an appointment for a free consultation!
  • Start receiving new business insights every day. Sign up today!

 

Never Forget to Proofread & Format Your Content

 

Put yourself in the reader’s shoes and go through the content in detail. We all make mistakes, so be prepared to pick up your blunders. But feel happy as this last step is giving you a chance to improve. 

New ideas, examples, and sentences might come into your mind. If they fit well into the subject, don’t hesitate to make amendments. All you need is polished content that can provide a solution to the readers.  

And focus on the formatting too. Poorly formatted write-ups might not convert visitors as they show a lack of seriousness in your work. There should be a difference between headings, subheadings, and points. Likewise, a distance should be present between paragraphs, and font size must be easily readable. 

In short, try your best to create a presentable piece of writing. 

Final Words 

Hopefully, the above techniques will help you create a writing piece that can increase conversions. Read each point carefully and try to tweak your content writing strategy. 

Give time and stay persistent with your efforts. 

Soon you will notice a positive result!

 

VIdeo Marketing for social media

10 Reasons You Should Use Social Media Video in Your Digital Marketing

We all know social media is a powerful tool for marketing. But what many Dallas / Fort Worth businesses don’t realize is that video is an even more powerful medium for social media marketing.

Online marketers are always looking for new ways to engage their audience. They have been using different strategies to woo their potential customers, but they all have realized that social media video marketing is the most effective tool in this digital world.

Read more

Video marketing is a huge part of modern dentistry marketing in DFW. Use this guide to learn how to get started and how to get the most out of video marketing.

Outstanding Video Marketing for DFW Dentists

Imagine having an extra $10K – $30K every month from just adding video content to your website?  That’s what some dental websites are experiencing right now after starting video marketing for dentists in Dallas, TX.

You know just how difficult it can be to get new patients if you’re a dentist.  You can spend all day posting on social media without seeing any results.  Video marketing for dentists is a leap forward towards generating new patients.  It’s time to stop wasting your time and start getting more patients in the door!

Video marketing for dentists is one of the most effective ways to reach new customers online.  They are proven to increase patient numbers by up to 30%.

Read more

Luce Media - Digital Agency & Social Media Marketing McKinney, Frisco, Plano, Dallas

Why Digital Presence Management Matters – FREE Report

What happens when a potential buyer goes to Google to search for a product you sell? Does your business show up on the first page of results? How about the second page?

Digital Presence Management has many moving parts. Many building blocks can be arranged to provide services to a specific business. A business must understand what makes up Digital Presence Management (DPM) to have best-in-class local presence management strategies. Here are just three areas you should know: Read more

Why Local Businesses Should Work With A McKinney Advertising Agency

Why Local Businesses Should Work With A McKinney Advertising Agency

Every business wants to expand its reach and get more customers. However, local companies might not realize the benefits of digital advertising and marketing.

While you could hire any of the thousands of agencies available, local businesses in and around McKinney, TX should consider working with a McKinney advertising agency. Read more

Social media text

Ways Small Businesses Can Improve Their Social Media Presence

With the growth of more and more social platforms, it is a reminder to many small business owners that they need to be part of the social media evolution. But which network? Snapchat? Facebook? Instagram? All the above?

Social Media icons on mobile deviceAt Lucé Media, we recommend that you opt for a mix of social platforms as each channel could and should be used in different ways. Unfortunately, there is no one-size-fits-all. Read more