Seven significant reasons to hire a website design and development company in Plano, TX

Seven Significant Reasons to Hire a Website Design and Development Company in Plano, TX

What’s the most effective step you can take towards the success of your business? Well, having a professional website for your business is indeed a key. Today, when websites have become common, it takes serious efforts to create a website that stands out. There are many drag-and-drop website creation tools online. But, nothing can match the quality of a site made by an experienced website designer. That’s why; you might want to consider hiring a website development company in Plano TX.

The following are the seven significant reasons you should hire a professional web development company.

1 – Gives you a high-quality website 

A professional web development company provided you with a high-quality website. Yes, there are many website design tools out there. But they can’t help you build a reliable and unique website. A website has several elements like images, headers, plug-ins, and codes, etc. An experienced web designer has the necessary skills, and he can create a stellar website for your business. Remember that website design includes both how it looks and how it works. And a professional design fulfills both the aspects.

2 – Saves your valuable time 

As a business owner, there must be countless things you need to monitor and manage each day. Creating a professional website will require you to learn to code. You will need to spend extra hours and effort to build a website. And it may not be as much reliable. Every second you work on website designing could get used to working on other valuable aspects of your business. By hiring a professional web designer, you can get an excellent website quickly, which is more value for money.

3 – Creates a positive first impression 

When your potential customer visits your website, they instantly form an opinion about your website. Whether the customers want to stay or leave your website relies majorly on your website’s design. You should know that people make snappy judgments when it comes to websites. So you might offer the best product or service, but if your website is lousy, then the user might leave the site in seconds. But, professional web designers create an impressive website that engages the visitors.

4 – You get a responsive web design 

More than half of the people online use mobile phones to access the internet. It means a majority of your potential customers are likely to visit your website from mobile devices. If you plan to get a different site for each device like computers, smartphones, etc., you will spend a lot. Instead, you should hire a web development company as they will get you a responsive website. It means your website will run smoothly across all devices, be it tablets, mobile phones, PCs, or laptops.

5 – Search engine optimized website 

Seven significant reasons to hire a website design and development company in Plano, TXYou might have the best products or services on your website. But if your website doesn’t appear in search results, you will have no sales. That’s why it’s essential to optimize your website for search engines. When you hire a professional web designer, they will ensure that your site shows in search results. A professional web designing company will optimize all the pages on your website to improve its online visibility.

6 – Competitive advantage 

When you hire a professional web designer versus DIY your website, you earn a significant competitive advantage. Many small business owners tend to DIY their site to save money. But the lack of experience in website designing delivers an inferior website. When you have a professionally created website, it will rank on top for the related user queries. It can help you stay ahead of all your competitors.

 7 – Faster loading website 

As much as the appearance of your website matters, the speed of your website is critical too. If your website takes too long to load, users are likely to close the tab and visit the competitor’s website. A professional web designer uses integrated features and plug-ins to provide maximum speed and security to your site. Such a site can help you get more traffic than ever.

To finish off

Those were the seven significant reasons to hire professionals for your website design in Plano TX. It saves you valuable time and provides you with a flawless website. Most of all, web developers optimize your website for search engines. By hiring a web development company, you can get a high-quality website that drives excellent results.

Improving SEO With A Website Development Company in McKinney, TX

Improving SEO With A Website Development Company in McKinney, TX

As a business owner in McKinney, TX, you know the importance of Search Engine Optimization. And when it comes to your company website, you understand it’s the SEO that will keep your ranking high when customers search for your products or services.

But there’s so much advice out there about how to improve your SEO and tips for ranking higher; it can be hard to know what’s best for your business. Today, we’ll cut through the clutter and tell you exactly what you can do to improve your SEO. And it all revolves around partnering with a website development company in McKinney, TX, that understands best what your goals and needs are.

Forget Algorithms, Focus on Search Intent

Instead of trying to guess the magic wand formula to rank first with Google, focus your SEO efforts on search intent. Experts predict the ability of a company to answer to the four most common reasons for a search, commercial, navigational, transactional, and informational, will improve its SEO naturally. You can design your website to solve customer problems and answer their questions, solidifying your authority in the McKinney, TX, market.

Customer Analytics for Lifetime Value & Retention

What are your website analytics telling you about your customers? If you’re not seeing the results, in SEO ranking or click-throughs and conversions, you might consider revamping your site. Websites today that have been developed to increase the lifetime value of a visitor and focus on customer retention are proving to have better SEO results. Look at your current data and metrics. If your website isn’t offering a path for users to stay and buy again, web development enhancements might be in order.

Tracking Brand SERPs

As part of your digital marketing evaluation for the new year, take a look at your McKinney, TX, brand’s ability to track well with SERPs. The industry is predicting SERPs and knowledge panels will be the norm for most businesses. It’s about creating a website presence that allows Google to know precisely what you offer, who you are, the audience you service. There are web development enhancements that can improve your brand’s position.

Website Pulse & User Experience

Improving SEO With A Website Development Company in McKinney, TXYour McKinney, TX, business needs a website that engages and entices new customers. It should not be a basic listing of contact information or stagnant presence on the internet. Conduct a pulse check on your website, maybe with Google’s Core Web Vitals or other analytics. Page experience metrics matter and will tell you who finds your site, what they look at most, and how long they spend time there. Your SEO strategy will see vast improvement if your website offers an engaging user experience that naturally walks customers through the buyer’s journey. There are countless fixes out there to help with UX design. But only a web development partner in McKinney, TX, can best understand the unique challenges your company website might have.

Mobile Still Matters, Especially in Web & SEO

If your website isn’t mobile-friendly, you might as well not be on the internet at all. What used to be a marketing best practice is now a deal-breaking norm. All SEO is rooted in mobile SEO, considering most people use their mobile devices to search, find, and buy things. If you’re not sure about the mobile-friendliness of your site, try to pull it up on your smartphone. If the site doesn’t square up with your screen and requires you to pivot around to find links and menu bars, you’re not mobile-friendly. If this is the case, you definitely should consider a web development rework.

There are so many nuggets of advice out there about what your website should look like and how to improve SEO. And some businesses feel pressured to master every digital marketing touchpoint. But what really matters, especially in 2021, is website user experience and search engine optimization. To take a professional look at your site and analytics, contact us! We are experts in web development here in McKinney, TX, and are uniquely positioned to understand your specific digital challenges.

5 Reasons Your Brand Needs A Video Content Marketing Agency

In today’s digital-everything landscape, your brand doesn’t just need video content. Your business needs a video content marketing agency partner. And we’re not just saying that because that’s what we do. You take every other aspect of your business seriously and know when it’s time to outsource to the professionals for the best results. And video content might seem like an easy prospect, especially considering the capabilities of today’s beginner-friendly devices and editing software. But video marketing is so much more complex than just hitting record. And no one understands those layers of intricacies better than a video content marketing agency.

Because Your Brand Needs Consistency

It might seem feasible to take on video creation and marketing. But one of the primary pillars of video content marketing success is consistency. It’s not uncommon for brand managers and business owners to have really great initial ideas about video content. But soon, the schedule gets hectic, and the ideas run short. Next thing you know, you’ve missed a few weeks of posting, and your audience has since moved on to more engaging content. Instead of falling into this cycle of wasted time, you could hire a video content marketing agency to design a consistent schedule of production. Your videos will be relevant ongoing and will maintain a level of consistency that video campaigns need for success.

Because Your Business Needs Sales & Conversions

You need a video content marketing agency because you’re not in the business of shooting videos. You need sales, and your marketing needs to translate to conversions. Shooting your own short video messages isn’t going to bring in more business if you don’t understand the dynamics behind what makes video work. An agency is specialized in creating videos that engage and inspire. And the professionals know precisely how to use video messaging to move an audience through the sales funnel.

Because Your Videos Need to Build Trust

Video content marketing isn’t just about discussing your product or service. It goes beyond showcasing your business’s unique offerings. Those who watch videos certainly need to be educated, entertained, or enlightened in some way. But how you go about creating content that genuinely engages can determine whether or not your video-viewing audience trusts you. Hiring a video content marketing agency for your brand can ensure your brand voice and tone are trustworthy. And marketing agency professionals can help you cater your message to improve the customer’s journey in an authentic and reliable way.

Because A Video Campaign Should Have Real Results

The best part about working with professionals to manage your video content is being able to have someone to put real numbers to the results. Track views, conversions, and engagement to ensure your marketing budget is tracking real-time ROI. And if one strategy isn’t working, you’ll know almost immediately. Making adjustments to improve your brand campaign as you go can translate to ongoing success and results.

Because You Don’t Have to Do It Yourself

You’re busy running your company, calling clients, and managing teams. Making a few videos with your smartphone might not seem like a major undertaking. But in the end, your expertise more than likely lies within your business offering and not video content marketing. And you probably don’t have the extra time to dedicate to developing, scheduling, and tracking a proper video content campaign. Knowing you can partner with a video content marketing agency means you don’t have to go it alone.

When you’re ready to create a video content campaign for your brand and company, you’ll want a professional partner to help guide your efforts. Consider partnering with a video content marketing agency like ours. Our expert content strategists can help you launch and manage a video content strategy that works for your brand and, ultimately, your bottom line.

hiring seo expert

Things To Look For When Hiring An SEO Expert

It doesn’t matter if you run a big or small business, if you heavily rely on web traffic for sales, then you need to master search engine optimization (SEO) or hire an SEO expert. A qualified and certified SEO expert will review your website, identify strategies, target visitors, and ask you about your business objectives. By doing so, they will use their skills and knowledge to improve your page views and search engine rankings.

Things you need to look for when taking the services of SEO experts

When you have decided to take the help of the SEO experts to receive outstanding SEO services, then there are several things you need to check before you hire them. Check below!

  • Must have years of SEO experience: Different websites will require different SEO tactics, and it is vital to hire the services of an SEO expert who has years of experience. They will have the power to look at any type of website and know what to do to gain more search engine traffic.
  • Carries a good understanding of all the three levels of SEO: SEO has three essential tiers, namely, off-page optimization, technical, and on-page optimization. It would help if you chose an SEO expert that can approach a strategy from all three angles, which will maximize success. You must hire an SEO expert or specialist who understands all the technical problems and limitations that search engines have in store. Apart from that, an SEO expert must also have the power to explain technical issues and constraints to the site developers, so that problems get reduced.

How does a search engine marketing company work?

Search engine marketing is a technique that can take your business revenue to a whole new level. Luce Media will provide you with superb search engine marketing (SEM) services that are data-driven and cost-effective. It is also an excellent way to put your business in front of individuals looking for your services and products. The company will provide you with an end-to-end service that will help your business receive a winning edge over your competitors. Taking the search engine marketing services offered by a reputed search engine marketing company will help you reach your clients and customers, instantly and build ads based on a city or a state.

Importance of local SEO

hiring seo expertThe local SEO is known as an outstanding investment for all local businesses. It is a series of strategies and actions designed to improve the visibility of your business on Google. The main goal of local SEO is to attract new customers in smaller places like a city or a town. When you receive more local visibility, it will provide you with more sales, customer services, and foot traffic. Apart from that, local SEO will also help you rank higher in Google’s search engine results, and it stands out as a free source of advertisement for your business.

Bottom-Line!

If you are interested in hiring a reputed and highly-experienced SEO expert to help you with your business website, then getting in touch with a good and reputed SEO company will be the right to do. They will also provide you services on local SEO and search engine marketing at a reasonable price.

Using A Social Media Marketing Agency In McKinney, TX To Stay Competitive

While you could try doing it alone, using a social media marketing agency in McKinney, TX is the best way to stay competitive on social media.

Millions of brands use social media daily to reach their audiences. Most posts never reach users’ feeds. This means you need a way to stand out.

The right agency takes away the guesswork and uses years of expertise to craft the right custom strategy for you. Social media isn’t one size fits all and a McKinney, TX agency knows that.

Mastering Social Media Ads

Organic social media reach is difficult. Social media algorithms put engagement first, meaning even if a user is following your brand, they will rarely see your posts. Unless they engage with your brand often, they’ll see friends and family far more often. If you need engagement to get your posts seen, how are you supposed to get engagement to start with? The answer is ads.

Hootsuite gathered a variety of Facebook statistics. A few eye-openers concerning ads include:

  • Facebook users click on an average of 11 ads each month
  • Ad impressions have increased by 33%
  • Facebook ad prices have decreased

Another stat that stands out is organic reach for posts is just 5.5%. This means you need engaging ads to increase your brand’s visibility and stay more competitive. A social media marketing agency in McKinney, TX helps you target the right audience and create the right types of ads for your goals.

Study The Competition

Far too often, brands try to reinvent the wheel when it comes to social media. However, you could just check out the competition or even just other highly successful brands. While every successful brand has their own unique strategy that works for them, you can eliminate time-consuming and costly trial and error by picking up some tips from the competition.

An agency helps you analyze your competitors in-depth. That’s how you quickly grow your presence on social media. Instead of starting from scratch, you’re able to develop a much better strategy for your target audience.

Develop Amazing Visuals

Using A Social Media Marketing Agency In McKinney TX To Stay Competitive-2

Visual content isn’t just pretty, it’s a requirement. People prefer it. It grabs their attention. Of course, competitive brands know this. That’s why it’s vital to focus on creating the most engaging and useful visuals possible. Go beyond the same basic stock images people have seen a hundred times. Create something unique. Let the visuals represent your brand’s voice and colors.

Poll Everywhere called 2019 the year of visual content, along with statistics to back that claim up. Adding the right visual increases a person’s desire to check out the content by 80%. Of course, if that visual is a video, you could potentially increase the chance of the viewer buying it by up to 85%. And, going back to engagement, social media posts with images see a 180% increase in engagement.

Create Something Worth Sharing

The most successful and competitive brands on social media are those who create content people can’t help but share. The content is useful, engaging and entertaining. There’s a reason why content marketing is such an important strategy.

A social media marketing agency in McKinney, TX helps you to understand your customers through detailed insights. Once you know your audience, you’ll understand the type of content that’s most useful to them. You can also check out what types of content your competitors are posting that get the most engagement.

Create infographics, images, videos and more. These can lead back to useful blog posts on your website. The best part is when people find a post that really grabs their attention, they share it. When your audience starts sharing your posts, you reach far more people with less effort.

Be Authentic

In order to stay competitive, you can’t just copy what everyone else is doing. You can learn and get inspiration, but you have to be authentic. Audiences are bombarded with so many posts, ads and brands everyday that they can easily spot a cookie-cutter campaign or copycat. Users crave authenticity. They want a brand they can trust and count on.

No matter what you’re doing on social media, establish a clear brand voice and personality. This creates brand recognition and awareness. It also resonates with your audience better.

A social media marketing agency in McKinney, TX takes the time to help you find your voice. They also aid in every aspect of creating a social media strategy that works specifically for your brand.

How A Digital Marketing Agency In McKinney Boosts Your Search Rank

How A Digital Marketing Agency In McKinney Boosts Your Search Rank

A digital marketing agency in McKinney is the answer for local, small and medium sized businesses looking to improve their search rank.

The best way to reach more customers online is organically. To do this, you have to appear high in search results, which isn’t always easy.

That’s why you need a dedicated digital marketing team that fully understands your goals and audience to go from never being found to one of the top results when users search.

Know Your Audience

Usually when it comes to search rank, you might hear all about keywords. Yes, they’re definitely important, but knowing your audience is the most critical aspect for reaching that coveted top position on Google. Neil Patel does a great job of outlining why your audience matters so much. To summarize, you need to fully know who your audience is to choose the right keywords, develop more engaging content and reach out to them in the ways they prefer.

A digital marketing agency in McKinney aids you in developing a marketing strategy that fits your target audience. It’s always more effective to target your strategy versus trying to market to everyone.

Implement Search Engine Marketing

It’s harder than ever to reach the first page of Google and even more so to reach one of the top spots. Making it to the first page is crucial though as 98% of people choose a result from the first page without ever going to the second page. That’s why you need a search engine marketing strategy.

By using highly targeted paid search ads, you’re instantly at the top of the results. This immediately increases brand visibility. Even if you’re site isn’t ranking at the top just yet, increased engagement via paid search ads gradually boosts your rank naturally. Think of SEM as a shortcut to getting noticed on search engines. You just need the right team to help you develop your ad strategy and target the right keywords and audience.

Master Content Marketing

Content Marketing Digital Marketing Agency In McKinney

While ads are effective, they’re still not as powerful as content marketing. In fact, 84% of consumers expect brands to create useful and engaging content. It’s also a great way to show consumers that you care about them by providing relevant content that helps improve their lives in some way.

At the same time, producing high-quality content regularly with keywords your audience is searching for helps improve your search rank. By working with a digital marketing agency in McKinney, you get a team dedicated to developing a customized content creation and promotion strategy for your specific business and goals.

In addition to written content, you should also choose a team that specializes in video content as this leads to more overall sharing, driving more traffic to your site, improving your brand’s reputation and boosting your search rank. Videos are actually shared 1200% more than just text or links.

SEO Is More Than Simple Keywords

While there are numerous keyword research tools available, who really understands the results? Between five different tools, you’ll get five completely different sets of keywords. And then, you have to figure out how and where to use them. As you probably already know, keyword stuffing is a major no-no. With 93% of online experiences starting with a search engine, you do have to know how to use keywords effectively since this is how people find you via a search.

SEO involves both on-page and off-page strategies. From optimizing the names of images on your site to using a naturally occurring search phrase in a blog post, there’s a lot to remember. A digital marketing agency in McKinney helps develop a SEO strategy and optimizes your site to appear naturally higher in search engine results. As your traffic and engagement increases, so will your overall search rank.

Boosting your search rank is key to increasing conversions, improving brand visibility and engaging your customers online. It all starts by contacting Luce Media today.

Growing Your Facebook Presence With A Social Media Agency In McKinney TX

While social media seems easy to use at first glance, it’s incredibly complex, especially Facebook. That’s why small businesses often aren’t sure how to grow their Facebook presence effectively.

You don’t need to hire an in-house social media marketing team. Instead, boost your McKinney area business by working with a social media agency in McKinney, TX.

Your audience is on Facebook. You just need the expertise to help your business stand out and find your audience among the billions of users.

Why Your Facebook Presence Matters

At the time of writing, 2.5 billion people use Facebook each month. Out of that number, 1.66 million use the platform daily. Odds are, your audience uses Facebook every month. Every demographic is represented, making it the perfect place to reach your audience and market your business.

Even though it’s a giant platform, businesses of all sizes can thrive here. For small businesses, it’s an easy way to reach out to a large audience and drive more traffic back to your website and physical store.

Benefits Of A Social Media Agency In McKinney, TX

Yes, you could do everything on your own. However, you’re already busy trying to handle the day to day running of your business. Growing your presence on Facebook can be time consuming if you’re not sure what to do. Plus, you might not even realize how many tools are available to help you. That’s where using a social media agency in McKinney, TX can help.

We understand the ins and outs of Facebook. We’re experts at social media marketing. We’re proud to help local McKinney businesses find their place on Facebook and reach out to their audiences. Thanks to our local knowledge, we give you the added advantage of better local targeting to grow your presence faster. Plus, we’re able to give you a more personal approach than large generic social media marketing companies.

Making Meaningful Connections

More than anything, your customers and audience want to connect with you beyond marketing. What does your business stand for? Why are you so passionate about your business? Is there a story behind why you started the business?

Building meaningful connections helps build brand loyalty. The more people know about the business and the people behind it, the more likely they are to follow you and share your posts with others.

This means spending time posting meaningful content and responding to comments. While this is technically marketing, the majority of your messages should go beyond “shop here” or “here’s our latest sale.”

Learn About Your Customers

Learn About Customers

Facebook analytics give you all the insight you need to better understand your customers. Quickly find out more about your demographics, what type of content they respond to best and what strategies should you take to reach more people.

On top of analytics data, you also get information directly from customers. With every comment they leave, you learn what’s important to them and what they think about your business. Use this information to better connect with them and make your business one that they’ll love. Show your customers you understand them and you’ll instantly gain their trust and respect.

Boosting With Targeted Ads

Facebook’s organic reach has continued to decline since Facebook changed its algorithm back in 2014 to drastically reduce how much content a user sees on their News Feed. As Facebook continues to grow, there’s even more content being posting, meaning even more competition. With every post you make, only a small percentage of your followers will see it on their News Feeds. Otherwise, they have to visit your page directly or choose to see all your posts.

Targeted ads are the answer to continuing to grow your Facebook presence. Once you build dedicated fans, they’ll interact with your posts more often, increasing how often those posts appear in their News Feeds. Engagement is one of the top ranking factors on Facebook.

General ads don’t work. By working with a social media agency in McKinney, TX, you’ll be able to create more targeted ads that better fit your budget while still reaching the audience you need most.

Provide An Engaging Experience

Finally, an engaging experience is always one of the best ways to grow your presence on Facebook. While you should always post about upcoming sales and events at your business, provide more engaging content too. Post tutorials, create videos and ask questions that get your followers talking.

Turn your Facebook page into a place for customers and followers to interact with you and each other. When you create an active community around your business, you build brand recognition and loyalty. You also continue to grow your Facebook presence.

A social media agency in McKinney, TX can help you master Facebook and better reach your audience. This is especially true for local McKinney area businesses.

Why Local Businesses Should Work With A McKinney Advertising Agency

Why Local Businesses Should Work With A McKinney Advertising Agency

Every business wants to expand their reach and get more customers. However, local businesses might not realize the benefits of digital advertising and marketing.

While you could hire any of the thousands of agencies available, local businesses in and around McKinney, TX should consider working with a McKinney advertising agency.

Whether you’re a new small business or you’ve been in business for generations, you have a lot to gain through the right advertising strategy.

More Affordable Solutions

Local businesses don’t always have large marketing budgets. After all, that’s part of why they need a devoted team helping them out. However, global advertising agencies often charge more than locally based companies. You can also get more customized solutions based on your needs versus a one-size-fits-all package.

Usually, what works for national brands isn’t what’s right for a local small or medium business. So, instead of paying more for services you don’t need, opt for a local McKinney advertising agency for your McKinney business.

Embrace Cross Promotion

Typically, an advertising agency keeps clients separated. However, a local agency embraces the marketing power of cross promotion. For example, if you’re a local florist, your McKinney advertising agency might suggest a social media marketing campaign where you help spread the word about a local event planner and they help market your services too.

Since a local agency knows area businesses, you’ll get to partner with other area businesses to better meet your customers’ needs. When businesses partner together, everyone benefits. After all, if customers from Business A already trust the business, they’ll trust the business’s recommendation to try out Business B. Another benefit is the agency does the leg work of finding partner businesses so you don’t have to.

More Time For Your Needs

more-time-for-your-needs

At many marketing agencies, you’re just another company. They don’t care about your particular needs or what makes your business unique. With a local McKinney advertising agency, your business matters. You’re not just another customer. Instead, you’re a local business that’s trying to grow and thrive in the area. Your success helps the entire area grow.

You get one on one attention that you can’t get with major agencies. This more personalized approach means you get the marketing services that best suite your needs. The agency actually has time to learn what makes your business special and how it truly stands out from the competition.

You don’t have to worry about getting a generic strategy that may work for similar businesses in your niche. You get a custom plan for you. It’s also much easier to get your questions answered and feel like you have a true marketing partner.

Better Understand The Local Market

Even the best advertising agencies in the world fall short when it comes to local businesses. Doesn’t your local McKinney area business deserve an agency that understands your local market?

Your target audience, current customers and competition are all completely unique from one state to another. What might work to attract an audience in New York won’t work the same in Texas. In fact, what works in one city doesn’t always work in another.

A local McKinney advertising agency knows the area. They already know who your competition is. They know who your audience is and what that demographic likes most in that area. For instance, if you’re targeting women in their 30s, your audience might be on Instagram instead of Facebook or prefer a specific type of content marketing.

By opting for a local agency, you get their expertise of what works and what doesn’t in that area. If something suddenly changes, such as new businesses moving in or a natural disaster, you don’t have to tell the agency. They already know and are adjusting your marketing strategy accordingly.

Of course, they still have the expertise to expand your reach far beyond the local area too and stay on top of the latest digital marketing trends. You get the benefits of local and global all in a single agency you can trust.

If you’re a local McKinney, TX business, reach out to a local McKinney advertising agency to start better connecting with your audience today.

Growing Your Small Business With Digital Media Agency Services In Frisco

Growing Your Small Business With Digital Media Agency Services In Frisco

The term small business doesn’t mean a small customer base. Growing your small business is as easy as working with digital media agency services in Frisco.

Whether you’re a local business just starting out or you’ve been around for years, digital marketing helps you grow. You’ll reach far more customers online and increase foot traffic inside your store.

However, small businesses need the expertise of a local marketing agency. The caring team of a Frisco digital media agency helps your business stand out over all the rest.

Develop the Right Custom Strategy

The biggest problem many small businesses have is they’re not sure where to start. Large companies have dedicated teams to develop and monitor their digital marketing strategy. You may only have a tiny team of a few people and are already stretched too thin.

Digital media agency services in Frisco understand. That’s why the agency becomes your dedicated team. They meet with you to understand your goals and your audience. After all, the right strategy reaches your customers where they are online. Plus, the strategy should be custom to your needs. What works for the business down the street won’t be the same as what you need, which is what many digital media agencies try to do. Frisco digital marketing offers a much more customized process instead of one-size-fits-all.

Embrace Omnichannel Marketing

Small businesses that try to handle their own marketing often fall short because they don’t have the time or expertise to master omnichannel marketing. This is an approach that seamlessly blends multiple channels, such as email and social media, into the ultimate customer experience. This can even include a print marketing strategy.

Using just one or two channels, such as email and Facebook, is great. However, businesses that use omnichannel marketing experience a 287% increase in their purchase rate. That’s a massive boost that can help you grow your business.

Get Your Own Digital Media Team

Growing Your Small Business With Digital Media Agency Services In Frisco - Team

As a small business, you don’t have the budget to hire a full-time team. However, this is often what it takes to make digital marketing work for you. Otherwise, you’d need to hire experts in social media, content marketing, video marketing, SEO, email marketing and more.

Instead, if you use digital marketing agency services in Frisco, it’s like getting your own team. A team with experts in all of the above areas and more. However, you don’t have to pay full-time salaries and benefits. You get a partner that’s just as invested in your success as you are. This is the difference in working with a local agency. You’re not a nameless business. You’re a friend and partner and you work together to help grow your small business.

Analyze Complex Metrics

This might not sound like a way to grow your small business, but wouldn’t it be nice to know what’s working with your campaigns and what’s not? However, trying to figure out how analytics translates into measurable results isn’t always easy. Plus, you have to combine metrics from various platforms, individual campaigns and more.

This alone can be a full-time job. Large businesses use big data to constantly adjust their marketing strategies to expand their reach. They also use this data to stay on top of digital marketing trends. Your small business can do the same. You just need someone to help analyze all those metrics, explain what they mean and how to give your audience more of what they want instead of wasting time and money on what’s not working.

It’s a way to make your customers and potential customers feel more like you know them and connect with them. All that data is at your fingertips. Using an agency to help you decipher it is key to better understanding your audience and creating the most effective campaigns.

The first step is to find the right digital media agency services in Frisco. Contact our team today to start growing your small business.

Retail To Go Is The Future

Retail To Go Is The Future – Is Your Store Ready?

There’s no denying the novel coronavirus has changed all businesses, but small businesses have been hit especially hard. However, some relief is in sight, if you’re ready to handle the new temporary normal of retail to go.

As of April 24, 2020, retailers in Texas can reopen their stores, but in a different way than normal. What does this mean for our local small businesses in McKinney, Allen, Frisco and other areas?

It’s time to make some immediate changes to keep your small business not just hanging out, but growing while also creating loyal customers. It might seem hard at first, but this is a major step towards future-proofing your business.

The New Normal Is Here

Texas Governor Greg Abbott is ready to start reopening Texas. However, this means a new temporary normal as COVID-19 isn’t gone just yet. Abbott issued several executive orders on April 17th, but the one most important to small businesses is you can reopen, just in a retail to go capacity.

Social distancing is still necessary, which is the reason for the restrictions. While you can open back up, you must be able to provide products to customers safely. This means offering curbside pickup, home delivery or some other form of safe delivery.

In McKinney, Frisco and Allen Texas (among all towns in Texas) here are the rules:    Curbside Pickup | McKinney Texas

  • Employees are required to wear face coverings, work at least six feet apart and must be screened for symptoms before entering the building.
  • Purchased items should be delivered by the employee to the back seat or trunk of the customer’s vehicle whenever possible to minimize physical contact.
  • Employees must wash or sanitize their hands after each interaction with a customer. Whenever possible, they must disinfect any item that came into contact with the customer.

 

As you might have noticed, this new normal doesn’t just allow customers to flood back into your store. You’ll be selling your products at a distance, which isn’t exactly the norm for many smaller businesses, like those Mom and Pop stores we all love. But, don’t give up hope. You just need to make a few changes.

Going Digital To Stay Competitive

The coronavirus has drastically changed retail for the foreseeable future. In fact, curbside pickup could easily become something customers expect from all businesses, even after this pandemic is over. They love the convenience and it’s a new way for businesses to stay competitive in this changing economy.

What can you do right now to prepare for Friday’s reopening? It’s time to go digital. If you don’t think Americans have changed their views on shopping that much, consider these recent shopping survey results – 90% of Americans remain hesitant to shop in stores. Having a digital presence helps your brick-and-mortar store continue running during a time when 94% of customers feel online shopping is important right now. Online shopping trends are likely to increase, mainly because customers are still going to be fearful even after things return to normal.

The great news is customers want to support small businesses, but they can’t do that if you’re not offering safe shopping options. Since they can’t browse in-store, you need a website now more than ever to serve as your online storefront. The quicker you get your site up and running, the easier it’ll be to conform to the new retail to go guidelines, while showing customers your current inventory from the safety of their homes.

Adjusting To Customer Needs

It is a huge adjustment if you’re a small business that never felt like you really need a website before. You may not even have a social media presence. The face of retail is changing, though and it’s vital to start adjusting to customer needs now, rather than later.

BOPUS is now the ideal business model, which means Buy Online Pick Up in Store. Customers love the ability to browse stores online, both small and large, buy what they want and then pick it up at your store. Customers get to support local small businesses without fear for their health and safety.

It might be hard to think of investing in a website and digital presence right now, but it’s the best way to maintain your customer base and thrive during one of the most difficult economic times in our history. It’s also a great time to invest in digital marketing. To avoid sinking instead of swimming to success right now, ensure you’re giving customers the following:

  • Plenty of inventory and correct inventory numbers online
  • Free shipping or low-cost shipping
  • Free curbside pickup (customers will drive to your store versus having to pay shipping)
  • Great customer service, online and off
  • Fast and easy to use website

Welcome to the new normal. Adapting now can save your small business. Are you looking forward to April 24th and diving into the retail to go model?  Call us today at (214) 938-2364 to discuss options on serving your retail customers.