Content Marketing

4 Unique Services That a Content Marketing Agency Provides

The inbound-marketing organizations experience a 62% lower cost per lead than the traditional marketing ones. Therefore, in the middle of all inbound companies, you will come across content like blogs, articles, eBooks, videos, infographics, case studies, etc. Content Marketing is of critical importance to any business trying to grow website traffic. It is important to spread awareness for the value of a good-quality content and inbound marketing.

Therefore, this responsibility can be taken by the best content marketing agency as they adopt the content marketing methodology, and promote it to their customers and prospects as well. The main focus of the Luce Media agency is to help grow your business. To do so, it is important that we provide services for lead generation and content marketing.

Types of services provided by the agency

Given below are some of the hand-picked and important services that are provided by a content marketing agency.

Content Marketing

  • The strategy of content marketing: This is the first step of a content marketing agency, and they will craft a unique piece of strategy for your business. They will take the responsibility to conduct research on the buyer’s persona and get to know more about your clients. Through this method they will create content, which will be very appealing to your customers. Once the contents are done, they will deliver it to you before publishing to receive your approval.
  • Development of content: The agency will professionally write, edit, and publish it internally too. This process will allow them to produce high quality and consistent content for your business or brand. The content, which will be developed by the agency will be very unique and they will publish it on your business’s website.
  • Distributing the content: The content marketing agency provides automatic distribution services. This means it will help in publishing your content on various social media platforms. To receive a robust distribution, the agency will recommend you to take their additional services like email marketing services and so on. The additions will help you promote your content to the online audience.
  • Content marketing reporting: The agency will help in delivering reports on content marketing each month. This will help them to breakdown the performances of the services they provide. They will keep their focus on increasing your website traffic for you.

The Importance of Digital Marketing in Frisco, TX

Apart from providing services on content marketing, the top company will also be known as the best digital marketing agency as well. This is because they also provide outstanding services in digital marketing. Digital marketing will not just favor the marketers, but it also provides something much more innovative for the consumers too. Choosing digital marketing is known to be a better growth option for your business, increase conversion rates, and help in solving customer issues.

Choosing digital marketing services will also help in increasing the reputation of your brand and engage with mobile customers. Digital marketing plays an important role in reputation management services, by creating an image for your brand.

Growing Your Business

To increase the growth of your business, it is important to use the right set of tools and services for it. Whether it is content marketing, digital marketing or reputation management services, each of them has its own way to help your business. Taking their services will help your business reach its level of success in no time.

SEO Myths

Does Optimizing Your Site Really Work? 16 Best SEO Facts

Are you an “SEO For Dummies” kind of person?  People talk about optimizing their website like it’s the magic that draws the most relevant customer traffic to your online business.  The truth is, the best SEO includes implementing a treasure trove of specific actions.  Doing these actions builds a credible business relationship.  If you want prospects and customers to engage with you on your website and through social media, your website must be correctly formatted to do so.  These actions get Google, prospects and customers to “love” you.

Regularly making your website the most relevant authority to your niche, you memorably nurture people to be your fans.  Want a successful business?  Read through these website optimization myths and facts to see how you can better grow your business.

SEO Myths

  1. Myth: SEO gets you quick results.

Truth: Have you ever owned a puppy?  If so, you know that there is not just one thing you do to develop a meaningful relationship with your puppy.  You must regularly and consistently do relationship-building things to build a genuine relationship with your puppy. SEO is kind of like that for your business.  It requires you to do a lot of different activities.  Over time, you get results that meaningfully brand your website as a quality business.

  1. Myth: Get your site to Page 1 of the SERPs and your SEO work is done.

Truth: Even the most reputable SEO experts can never guarantee ranking on page 1 ends your search engine optimization work.  In fact, to make your website become familiar to your target audience, it is necessary to methodically add new, fresh, quality content to your website and in social media posts.

  1. Myth: The older your domain, the better.

Truth: Market research consistently and repeatedly proves that quality online content is king.  Smaller websites with high quality content can and do outrank older domains.  Stay focused on getting those highly relevant backlinks by publishing relevant, quality, authority content.

  1. Myth: Keyword research doesn’t matter.

Truth: Have you ever tried to sell a bouquet of purple balloons to a man?  If you have, and failed to sell them, it was because you used the wrong keywords in your offer.  If a man doesn’t see the value in buying purple balloons, he won’t buy them.  What’s the point here?  If your website informs, sells, tells, rebates, reviews or whatever, you need relevant keywords on your site.  Need help knowing how to find good keywords for your niche?  Click here to read a handy article that helps you develop keyword and tag skills.

  1. Myth: Guest posting is dead.

Truth: Guest posting is like being a pen pal. Pen pals are folks who write to each other to build a lasting relationship.  For business, you can follow the same idea through guest posting.  If you don’t write well, you can hire a ghostwriter through online writing websites such as Upwork, Guru or Pro Blogger.

  1. Myth: The best links are from .edu and .gov sites.

Truth: Though people can get good links from .edu and .gov sites, you can get high ranking links from other authority sites, too.  Getting good links begins by knowing HOW to write authority content.  Click here to get ideas for improving the authority on your own site.

  1. Myth: A dedicated IP helps boost your Google rank.

Truth: According to an article on SEO Inc., dedicated IP addresses for each website does nothing to change page rank. According to the article, “Google handles virtually hosted domains and their links just the same as domains on unique IP addresses.” Click here to read the rest of the article.

  1. Myth: Linking out helps you rank.

Truth: Think “quality backlink” when it comes to improving your website’s rank.  Though linking out can be beneficial, it is links coming in to your site that count toward your rankings.

  1. Myth: You can only do SEO when you finish building your site.

Truth: A more accurate answer is, it depends.  When you first start building your website, you build a foundation.  Website foundation building is similar to creating a blueprint or outline for what you want to see.  So, you don’t yet know what to optimize on your site.

Have you done a lot of market research before building your site?  If so, you may already know the most relevant keywords to use for your content. All in all, you will find that there are definitely some SEO activities you can’t do in the beginning phases of building your website.

  1. Myth: Great content is enough to get high rankings.

Truth: Think about going to a foreign country.  Let’s say you only speak fluent English and you’re going to Hungary.  If you try to speak English in a country that speaks predominantly Hungarian, you will be unable to effectively communicate. The same is true of website content.  It has to make sense to Google and humans reading it.  Thus, the need to make sure your tags, meta description, category, keywords, etc., are in place.

  1. Myth: Any inbound link is good for SEO.

Truth: Probably, but everyday Google penalizes websites with link farm backlinks and links with spammy reputations. The bottom line is that authentic, authoritative, high-quality content links skyrocket your site’s ranking.

  1. Myth: You need to update your content constantly to rank.

Truth: The secret to getting and keeping a good rank is publishing quality, authoritative, target-market relevant, correctly formatted content.  That answer may seem too simple to work, but this is what gets your site to rank.

  1. Myth: Your site doesn’t need a blog.

Truth: Know how when you go to the grocery store and sometimes get food samples from vendors promoting new food products?  That sample can mean the difference between you buying the product or walking away.

In a similar fashion, when you write a blog post, you publish information that showcases a sample of your expertise.  It just might be useful in helping you make a sale.

Writing blog posts gives you links you can share with authority sites.  You can use that link to make a point with a prospect.  Blogs can be a venue for sharing industry news and what’s new at your company.  You can also use blog post links to get quality backlinks.  For all these reasons and others, you can use blog posts to help your website rank on Google organic search results for the long term.

  1. Myth: Internal linking has no bearing on SEO.

Truth: Visitors like exploring your website for answers to make important decisions.  Help them out with very useful internal links. They help in easily navigating your site.  If site users can easily find what they seek, they are more likely to stay longer on your pages. The longer they stay, the more brownie points you get that may impact your rankings.

  1. Myth: Your site doesn’t have to be mobile friendly

Truth: According to a September 2017 Outerbox article, “62% of smartphone users have made a purchase online using their mobile device in the last 6 months.”   If you want to be included in sales made from smart devices, it really is necessary for your site to be mobile friendly.

  1. Myth: SEO is dead.

Truth: SEO is here to stay.  According to Lisa Hirst Carnes of ArcStone, quality content keeps your company thriving! As online marketing continues to evolve, optimizing your content is your website’s lifeblood.

 

 

 

 

Links used in post:

https://www.orbitmedia.com/blog/how-to-research-keywords-tips/

https://en.wikipedia.org/wiki/Pen_pal

https://www.upwork.com/

https://www.guru.com/

https://problogger.com/

http://interactivemarketinginc.com/authority-sites.html

https://www.seoinc.com/seo-blog/dedicated-ip-address-to-improve-google-seo/

https://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics

http://www.arcstone.com/blog/is-seo-dead-our-head-of-marketing-explains-her-historically-grounded-answer

 

How A Digital Marketing Agency In McKinney Boosts Your Search Rank

How A Digital Marketing Agency In McKinney Boosts Your Search Rank

A digital marketing agency in McKinney is the answer for local, small and medium sized businesses looking to improve their search rank.

The best way to reach more customers online is organically. To do this, you have to appear high in search results, which isn’t always easy.

That’s why you need a dedicated digital marketing team that fully understands your goals and audience to go from never being found to one of the top results when users search.

Know Your Audience

Usually when it comes to search rank, you might hear all about keywords. Yes, they’re definitely important, but knowing your audience is the most critical aspect for reaching that coveted top position on Google. Neil Patel does a great job of outlining why your audience matters so much. To summarize, you need to fully know who your audience is to choose the right keywords, develop more engaging content and reach out to them in the ways they prefer.

A digital marketing agency in McKinney aids you in developing a marketing strategy that fits your target audience. It’s always more effective to target your strategy versus trying to market to everyone.

Implement Search Engine Marketing

It’s harder than ever to reach the first page of Google and even more so to reach one of the top spots. Making it to the first page is crucial though as 98% of people choose a result from the first page without ever going to the second page. That’s why you need a search engine marketing strategy.

By using highly targeted paid search ads, you’re instantly at the top of the results. This immediately increases brand visibility. Even if you’re site isn’t ranking at the top just yet, increased engagement via paid search ads gradually boosts your rank naturally. Think of SEM as a shortcut to getting noticed on search engines. You just need the right team to help you develop your ad strategy and target the right keywords and audience.

Master Content Marketing

Content Marketing Digital Marketing Agency In McKinney

While ads are effective, they’re still not as powerful as content marketing. In fact, 84% of consumers expect brands to create useful and engaging content. It’s also a great way to show consumers that you care about them by providing relevant content that helps improve their lives in some way.

At the same time, producing high-quality content regularly with keywords your audience is searching for helps improve your search rank. By working with a digital marketing agency in McKinney, you get a team dedicated to developing a customized content creation and promotion strategy for your specific business and goals.

In addition to written content, you should also choose a team that specializes in video content as this leads to more overall sharing, driving more traffic to your site, improving your brand’s reputation and boosting your search rank. Videos are actually shared 1200% more than just text or links.

SEO Is More Than Simple Keywords

While there are numerous keyword research tools available, who really understands the results? Between five different tools, you’ll get five completely different sets of keywords. And then, you have to figure out how and where to use them. As you probably already know, keyword stuffing is a major no-no. With 93% of online experiences starting with a search engine, you do have to know how to use keywords effectively since this is how people find you via a search.

SEO involves both on-page and off-page strategies. From optimizing the names of images on your site to using a naturally occurring search phrase in a blog post, there’s a lot to remember. A digital marketing agency in McKinney helps develop a SEO strategy and optimizes your site to appear naturally higher in search engine results. As your traffic and engagement increases, so will your overall search rank.

Boosting your search rank is key to increasing conversions, improving brand visibility and engaging your customers online. It all starts by contacting Luce Media today.

seo services allen tx

Types Of SEO Services That Can Help Websites Receive Higher Rankings

Search engine optimization or SEO is a process that helps in optimizing a particular website so that it is readily available on the online platform. The main goal of SEO is to improve a website’s ranking in search engines like Bing, Yahoo, and Google. When the search ranking of a website is higher, then it will receive plenty of traffic. When you take the SEO McKinney TX services, it can lift your site above your competitors. With the help of SEO services, your website will receive a unique setting to attract the targeted audience to your website.

Types of SEO services

In this modern era, the SEO experts Frisco TX will provide you with the latest analytic services to have a positive impact on your website. But there are several types of SEO services offered by the SEO experts, and some of the popular ones are mentioned below.

  • Keyword Research: Keyword research is the most crucial part of any SEO project. Before you plan on improving the search engine rankings for our business, you have to know which keywords you have to target. Each of the pages in your domain should have at least one or two unique keywords.
  • Page Creation: When you have a list of general keywords, then the SEO will help you build new pages to rank on the search engines with the help of those keywords. When you do not have pages on your website, you cannot rank on the search engines. You must create long pages for your website and make sure that they have unique content.
  • Page Optimization: If you already have pages dedicated to a specific topic, you need to optimize it for the search engines. These types of SEO services Allen TX are ideal for small businesses and stand out to be much more affordable than building pages from scratch. With the help of page optimization, you will receive an excellent ROI (Return on Investment). On certain occasions, some pages need small adjustments so that Yahoo, Bing, or Google can understand them well.

Why take the services of an advertising agency?

There are many reasons to take the services of the reputed McKinney Advertising Agency, and to know what the reasons are, take a look at the information provided below!

  • The right advertising agency is equipped with in-house expertise. 
  • They are pretty objective when it comes to choosing marketing techniques.
  • The agency has the power to negotiate lower media rates. 
  • Taking the services of an advertising agency will help your business to save money.
  • When you hire an advertising agency, you need to waste time in training and hiring new employees. It’s because the agency itself has the experience and skilled individuals to provide you the service you need. 

Parting Words!

If you want to improve your business’s online visibility and search engine rankings, you can do so by opting for the SEO services. A reputed and well-known company provides these SEO services, and you will receive the services at a price that will match with your tight budget.

SEO Expert

What To Look For When Hiring An SEO Expert?

It doesn’t matter if you run a big or small business, if you heavily rely on web traffic for sales, then you need to master search engine optimization (SEO) or hire an SEO expert. A qualified and certified SEO expert will review your website, identify strategies, target visitors, and ask you about your business objectives. By doing so, the SEO experts Frisco TX will use their skills and knowledge to improve your page views and search engine rankings.
Things you need to look for when taking the services of SEO experts
When you have decided to take the help of the SEO experts to receive outstanding SEO McKinney TX services, then there are several things you need to check before you hire them. Check below!

  • Must have years of SEO experience: Different websites will require different SEO tactics, and it is vital to hire the services of an SEO expert who has years of experience. They will have the power to look at any type of website and know what to do to gain more search engine traffic.
  • Carries a good understanding of all the three levels of SEO: The SEO has three essential tiers, namely, off-page optimization, technical, and on-page optimization. It would help if you chose an SEO expert that can approach a strategy from all three angles, which will maximize success. You must hire an SEO expert or a specialist who understands all the technical problems and limitations that search engines have in store. Apart from that, an SEO expert must also have the power to explain technical issues and constraints to the site developers, so that problems get reduced.

How does a search engine marketing company work?

Search engine marketing is a technique that can take your business revenue to a whole new level. The search engine marketing company McKinney TX will provide you with superb search engine marketing (SEM) services that are data-driven and cost-effective. It is also an excellent way to put your business in front of individuals looking for your services and products. The company will provide you with an end-to-end service that will help your business receive a winning edge over your competitors. Taking the search engine marketing services offered by a reputed search engine marketing company will help you reach your clients and customers, instantly and build ads based on a city or a state.

Importance of local SEO

The local SEO is known as an outstanding investment for all local businesses. It is a series of strategies and actions designed to improve the visibility of your business on Google. The main goal of the local SEO McKinney is to attract new customers in smaller places like a city or a town. When you receive more local visibility, it will provide you with more sales, customer services, and foot traffic. Apart from that, local SEO will also help you rank higher in Google’s search engine results, and it stands out as a free source of advertisement for your business.

Bottom-Line!

If you are interested in hiring a reputed and highly-experienced SEO expert to help you with your business website, then getting in touch with a good and reputed SEO company will be the right to do. They will also provide you services on local SEO and search engine marketing at a reasonable price.

Growing Your Small Business With Digital Media Agency Services In Frisco

Growing Your Small Business With Digital Media Agency Services In Frisco

The term small business doesn’t mean a small customer base. Growing your small business is as easy as working with digital media agency services in Frisco.

Whether you’re a local business just starting out or you’ve been around for years, digital marketing helps you grow. You’ll reach far more customers online and increase foot traffic inside your store.

However, small businesses need the expertise of a local marketing agency. The caring team of a Frisco digital media agency helps your business stand out over all the rest.

Develop the Right Custom Strategy

The biggest problem many small businesses have is they’re not sure where to start. Large companies have dedicated teams to develop and monitor their digital marketing strategy. You may only have a tiny team of a few people and are already stretched too thin.

Digital media agency services in Frisco understand. That’s why the agency becomes your dedicated team. They meet with you to understand your goals and your audience. After all, the right strategy reaches your customers where they are online. Plus, the strategy should be custom to your needs. What works for the business down the street won’t be the same as what you need, which is what many digital media agencies try to do. Frisco digital marketing offers a much more customized process instead of one-size-fits-all.

Embrace Omnichannel Marketing

Small businesses that try to handle their own marketing often fall short because they don’t have the time or expertise to master omnichannel marketing. This is an approach that seamlessly blends multiple channels, such as email and social media, into the ultimate customer experience. This can even include a print marketing strategy.

Using just one or two channels, such as email and Facebook, is great. However, businesses that use omnichannel marketing experience a 287% increase in their purchase rate. That’s a massive boost that can help you grow your business.

Get Your Own Digital Media Team

Growing Your Small Business With Digital Media Agency Services In Frisco - Team

As a small business, you don’t have the budget to hire a full-time team. However, this is often what it takes to make digital marketing work for you. Otherwise, you’d need to hire experts in social media, content marketing, video marketing, SEO, email marketing and more.

Instead, if you use digital marketing agency services in Frisco, it’s like getting your own team. A team with experts in all of the above areas and more. However, you don’t have to pay full-time salaries and benefits. You get a partner that’s just as invested in your success as you are. This is the difference in working with a local agency. You’re not a nameless business. You’re a friend and partner and you work together to help grow your small business.

Analyze Complex Metrics

This might not sound like a way to grow your small business, but wouldn’t it be nice to know what’s working with your campaigns and what’s not? However, trying to figure out how analytics translates into measurable results isn’t always easy. Plus, you have to combine metrics from various platforms, individual campaigns and more.

This alone can be a full-time job. Large businesses use big data to constantly adjust their marketing strategies to expand their reach. They also use this data to stay on top of digital marketing trends. Your small business can do the same. You just need someone to help analyze all those metrics, explain what they mean and how to give your audience more of what they want instead of wasting time and money on what’s not working.

It’s a way to make your customers and potential customers feel more like you know them and connect with them. All that data is at your fingertips. Using an agency to help you decipher it is key to better understanding your audience and creating the most effective campaigns.

The first step is to find the right digital media agency services in Frisco. Contact our team today to start growing your small business.

Generate More Leads From Your Website

5 ways to increase leads from your website

In case you are wondering why your website is not driving any traffic or generating any kind of leads, even after having the best interface, design and even the best integration for chatbox, then you’ve come to the right place. The reason can be that, you are not focusing on the digital marketing aspect of your website. Good traffic is always needed to build a strong client base and it will also help in building the leads as well.

Driving traffic will include concentrating on various aspects like SEM, SEO, Email Marketing, Social Media, etcetera. Therefore, you need to know what kind of strategy will fit your business the most. There can be either free ways to do it, or paid ways as well. Thus, the following list of tips and tricks will help you to generate leads for your website and also the traffic as well.

  • SEO on-page performance: You have to make sure that the SEO on every page of your website works brilliantly in order to create traffic and leads. This is very important in moving your website on top of the search results. You also have to keep in mind about the changing algorithms as well. There are various factors connected with on-page SEO, like keyword density, keyword research, external and internal links, etcetera.
  • Using social media: Even if your website has top-notch content, then it will be of no use if people cannot find it. You have to promote your content. And there is not a better way to do it, than using social media. With the use of Instagram, Facebook, Twitter, Google+, you will be able to create profiles, post content, pictures and videos as well. In case using social media is not your cup of tea, you can always hire an agency.
  • Use video marketing: Videos are a great way to increase engagement among your followers and customers. Consumers love watching videos and therefore you can use video channels like YouTube and Vine, and use it for promoting your website. It will not cost you huge amounts of money as well. This is because 70 per cent out of 100 per cent wants to watch a video over reading a blog.
  • Indulge in guest blogging: Even though some people might say that guest blogging is getting out of fashion, it indeed helps a lot in creating traffic on your website. You can always use proof to invite people who are subject matter experts to write on your website, on niche subjects. With a guest blogger, you can also contribute to their blog or website by adding a website link.
  • Marketing via email: Email marketing should not be ignored at all, because the cost of running email marketing is very less and it is also effective as well. The returns will be huge if your email marketing reaches success. Therefore, this method is highly recommended and effective as well, without a doubt.

This Post was Originally Scheduled at: https://www.techiexpert.com/5-ways-to-increase-leads-from-your-website/

5 SEO Steps for 2019

The 5 SEO Recommendations That Matter in 2019

Picture of the letters SEO standing for search engine optimization in McKinney

One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again.  One of the most important elements about SEO is it helps you rank better on search engines.

Here are the five SEO recommendations that we’ve consistently seen make a positive impact in SEO’s ever-changing world.

1. Structured data matters

The short explanation of why structured data is helpful is that it tells crawlers (search engine bots) what there is within your page. If you are not familiar with this you can follow this helpful Structured Data guide to get you quickly up and running.

Structured data makes it faster and easier for crawlers from Google and other search engines to understand the information within each website page, making it a powerful (but often misused) tool. If applied correctly, it will make quite a positive impact on your pages.

2. Page freshness

Your page’s freshness is determined by multiple factors, but something as simple as having a date on a page is one of the easiest ways to indicate to Google how fresh your page is. This applies to blogs and news, but it’s also relevant for product pages related to dates, such as event sites.

If you think about page freshness from a user perspective, it’s easier to understand why it matters so much. When you obtain search results that have an old date, such as articles, depending on the subject, you might consider them less relevant than if they had a recent date. Search engines know this too and have the ability to differentiate between fresh and old content whether it has a date or not.

Another relatively easy task is to go through webpages and blog posts and make sure there are not OLD date references. Having done this for several clients we found after the update, we observed improved ranking on SERP (search engine results) results, which doubled impressions and CTR.

Page freshness matters for any industry, and while dates are helpful, your content freshness should always reflect and target what users are searching. Here are a few other things to consider if you think you may need to refresh your pages:

  • How often have you conducted keyword research in the last 18 months and updated your page’s content based on keywords results?
  • Are you featured on SERP results with dates and if so how old are these dates?
  • Luce Media’s Google Certified team can do this for you.

3. Internal linking (still matters)

The right balance of internal linking is never a straightforward answer. However, not having too many links on one page can make a positive impact.

For example, linking to all categories from your homepage could be the best user experience or the fastest way for crawlers to discover your pages but it will also impact the amount of equity the page is sending to all the pages it links to.

Balancing internal linking is definitely an important ranking factor because it will dictate how users and search engines discover your pages.

4. Title tags

Changing your title tags and finding out if they made a positive impact can be quite difficult to prove. We’ve tested this many times for clients in different industries, and changing a title has always changed (positively or negatively) the amount of sessions pages were getting.

How you change your title will depend on your page type, so there is no absolute rule on what to change a title to. Here are some ideas:

Include the year in the title, which also signals freshness. 

Here is an example I made up:

Original title: “Book a Trip to Hawaii Now | [brand name]”

Changed title: “Hawaii Trips 2019/2010 | Book Now | [brand name]”

Include the lowest product price of the page, for example:

Original title: “Cheap Flights to Hawaii – [brand name]”

Changed title: “Cheap Flight to Hawaii from $400 – [brand name]”

We also tested these following changes, which had a negative result in terms of the number of sessions:

  • Adding the number of products for sale on the page to the title tag
  • Adding emojis to the title tag

What you change your title to will depend on many factors, so a year or price might not help in your case. However, if some of your category pages have seasonal products or your industry competes heavily on prices, adding the year — or date, if applicable — or a price in the title could be quite beneficial.

5. Obtain backlinks

One thing that consistently helped our clients to obtain external links is creative pages — not shocking. These are usually interesting articles or campaigns related to the business, not commercial pages (pages that are just trying to sell something), and they end up obtaining quite a lot of coverage from different sources and, subsequently, external links.

Building successful creative pages are not easy and won’t guarantee that an increase in any specific amount of backlinks, but it’s one of the safest ways to obtain organic backlinks. The process can also be quite expensive for big pieces but we’ve also experienced a positive impact with more lightweight pieces on a smaller budget.

If your budget is on the modest side, you can still create a great piece. Here are a few tips to achieve that:

  • Think about the data you have collected and what insights it might have for users who do not have access to it: can you spot trends and patterns that could be interesting for a wider audience?
  • Surveys: you can certainly reach an audience to ask questions on a topic you want to create a piece of content for. If you can’t reach an audience for free, you can do this cheaply through paid surveys and collect your data this way.
  • Hire freelancers: there is a lot of great talent you can scout on sites like Upwork to help you create a visually enticing piece
  • Know your primary campaign goal
  • Do not expect short term — focus on the long term strategy
  • Measure results with multiple tools

Wrapping it up

If you’ve you been able to measure an impactful SEO change that consistently helped your clients, please share your experience in a comment below.

This was posted originally at: https://moz.com/blog/5-seo-recommendations

Instagram with the Instagram icon

24+ Instagram Statistics That Matter to Marketers in 2019

Instagram MarketingAre you using Instagram to connect with your audience?

And if not, should you?

Okay, that’s a loaded question.

Statistically speaking though, it makes business dollars and sense.

Scan these Instagram stats that show its breadth and depth worldwide. Then use them to shape your Instagram marketing strategy.

Instagram user statistics

Who’s using Instagram? So nice of you to ask.

Well, over an eighth of the 7.6 billion people on the planet (and counting). A look at some Instagram user statistics to keep close to your marketing cuff.

1. 1 billion people use Instagram

Of the social networks, only Facebook and YouTube have more people logging in. With 500 million of them using Instagram—every day. Want some of them to like your business? Click here to for some tips on how.

2. 80% of users are outside the U.S.

That’s a whole lot of global ad revenue for your products and services. With estimates of almost $7 billion in mobile ad revenue in 2018. Interested in doing business in India, Brazil, Indonesia, Turkey, Russia and Japan? Go for it. Tens of millions of active users for your global products.

3. 39% women, 30% men, for U.S. Instagrammers

Women more than men are using this photo sharing app. But the gap has decreased slightly the past couple years.

4. 59% of U.S. users are under 30

…between 18 and 29 years old. Conversely, 33 percent of Instagram users are between 30- and 49-years-old. Another thing, 70 percent of U.S. users have a post secondary education. Now go slice and dice your marketing campaign accordingly.

5. 72% of teens use Instagram, every day

Only second to Snapchat. Yet, 63 percent of 13- to 17-year-olds use Instagram daily, compared to 54 percent for Snapchat. Less users, more engagement on Instagram. All there for you to influence these young-uns with your t-shirts, bracelets, songs, videos, or whatever they like these days.

6. 95% of U.S. Instagrammers use Youtube

…followed by Facebook at 91 percent, and Snapchat at 60 percent. So what, you say? Tell a coherent story for your brand across these platforms. A nice bundle waiting to hear from you.

7. 35% of online adults use Instagram

…with 28 percent of them in the U.S. And they have money to buy your stuff. The right products for the right income earners. For those adult Instagram users:

  • 30% earn up to $30K/year
  • 42% earn $30K – $50K
  • 32% earn $50K – $75K
  • 42% earn $75K+

8. Quick view stats

Quite a few user stats so far, eh? Some more, consolidated. To keep things simple.

  • 34% of Instagram users are millennials
  • 22% of all Instagram users log in at least once a day
  • 38% of users check Instagram multiple times a day
  • 25% of smartphone owners use Instagram

Speaking of statistics… want to see what your business’ Online Visibility looks like? Click here to do Luce Media’s free online visibility test.

That’s some of the who’s, now on to some of the how’s

Instagram usage statistics

How are people using Instagram? Another great question.

Let’s learn some of the hows with these Instagram user statistics.

9. Under-25-year-olds use Instagram 32 minutes a day

Compared to 24 minutes per day for 25 and older. This is more than before. Why? Instagram stories. They make it easy to add a creative flair to any photo or video. You can do the same for your business.

10. Users ‘like’ 4.2 billion posts per day

…making Instagram the happiest place on the internet. And that was in 2016 when there were only 500 million Instagrammers. Is your brand feeling lonely? Get on the ‘like’ band-wagon to make new business friends.

11. 95 million posts per day

And that was in 2016. Surely, a (large) portion of that action is open to your products. What are you waiting for?

12. 400 million Stories a day

Up from 300 million in October 2017. Most brands (2 million of them) are telling their stories with Stories. Over 50 percent one month in 2017. With a third of the most viewed Stories created by businesses. It’s pretty obvious Stories work for brands unless you’re not telling any.

13. 80% increase, year-by-year, for videos

…while the number of videos created each day quadrupled from 2017. Yup, users love their video posts, right from the start. When they launched in 2013, 5 million videos were uploaded in the first 24 hours. Create and run a campaign to feed these video-carnivores.

15. Quick view stats

More quick mentions for how people are using Instagram:

  • 72% of users have bought a product they saw on Instagram
  • Facebook bought Instagram for $715 million
  • Users spend on average 53 minutes a day on the Android Instagram app

Instagram for business statistics

Why use Instagram for business? Because it’s already proven to be business-worthy. As noted by these Instagram business statistics. Whether for the global enterprise, or for your mom-and-pop business.

16. 71% of U.S. businesses use Instagram

…edging out Twitter, which has plateaued. But not Instagram. Things are still and will continue to heat up for this personal and business platform.

17. 25 million business profiles

And over 200 million users visiting at least one business profile every day. From clothing to concerts, lingerie to linguine. Including fashion brands, 96 percent of them are on Instagram. Got something to sell? Instagram has people to target.

18. 2 million monthly advertisers on Instagram

This is a great opportunity for businesses to connect with their audiences, whether on-the-go or in the moment.

19. 80% of users follow at least one business

They ain’t shy about following brands. Yet another stat proving Instagram means business.

20. 60% of users discover products on Instagram

More reason for B2C companies to get on the platform.

21. 75% of users take action

…like visiting a website after looking at a brand’s post. Got good looking products? Instagram is the place to show them off.

22. 70% more likely to buy via mobile

Over a third of Instagram users have used their mobile to purchase a product online– making them 70 percent more likely to do so than non-users.

23. Instagram has 2.2% interaction rate

…dwarfing the other networks, including Facebook with its 0.22 percent rate. Instagram is the engagement king.

24. 90% of the top 100 brands are on Instagram

How many more reasons do you need to hear, to engage on Instagram? Don’t answer that. Rhetorical question.

Other Instagram statistics

  • 50% of businesses on Instagram have produced a Story
  • 50% of Instagrammers follow brands, making them the social networkers who are most likely to do so.

If your business needs help with social media marketing in McKinney, TX. and Frisco, TX., please call us at (469) 907-1057.  Luce Media has deep expertise in Digital Marketing, B2B Marketing, Internet Marketing and is a well-established Digital Media Consultant in McKinney, TX.

Please follow us on FacebookInstagram, and LinkedIn to continue learning.

This information was originally posted here.

social media holiday checklist

Social Media Marketing Tips for the Holidays

Social media is the perfect place to promote your business during the holidays. People are looking on Instagram, Pinterest, Facebook and Twitter for gift ideas and great deals. With the right social media marketing strategy, you can boost holiday sales, engage with potential customers and spread holiday cheer.

The holiday season is generally considered to run from late November through the New Year. Unlike birthdays and anniversaries, this gift-buying frenzy is spread across the whole of society at the same time. That means a lot of consumer spending

Here are five tips on how your business can use social media to boost sales this holiday season.

 

1. Use Facebook Live, create events and run giveaways.

Hosting Facebook Live videos is a great way to give your followers the scoop on your deals for the holidays, what new products you have or what services you’re offering. One big benefit of using Facebook Live is that you are guaranteed to get more reach than with any other type of Facebook post.  Facebook tells us you get as much as a 12 times the number of people as a normal post will get you.  Check out our other blog on 10 Things You Need to Know Before Going Live on Facebook by clicking here.

Along with Facebook Live, you should also use Facebook’s events feature.  You can create Facebook Events for any in-store events you might be hosting during the season. Once you’ve hosted a live video or created an event, be sure to continue to post all your promotions on your social accounts.

Another great way to engage and connect with your followers is with a giveaway contest. People can use a little help this time of year and the chance to win a big gift that someone on their wish list may appreciate is a very attractive prospect and grabs quite a lot of attention.

2. Use Twitter polls to identify customer pain points.

Social media platforms are constantly updating and adding helpful features. From Instagram questions to Twitter polls, there are a range of ways to easily engage and connect with your followers online.

You can use those features to identify pain points and then provide a solution. If you can identify a problem your customers are facing and solve it for them, you will create customers for life.

3. Use Instagram stories.

Introduced in 2016, Instagram Stories quickly became a popular social media tools and marketers need to take advantage of this feature this time of year. Today, Instagram Stories are the most engaged platform of all social media platforms.

Stories have nearly taken over the Instagram platform with their temporary availability and features that allow for product-feed integration and swipe-up to shop, simplifying the purchase experience for users. And don’t forget about Highlights. Your temporary content can be saved to Highlights on your profile for the duration of the holiday season and removed come January.

While focusing on Instagram stories doesn’t mean you should forget about posting a regular picture, it does allow you to supplement your content and post more frequently. Not convinced that you need Instagram stories for your business? Check out our blog post on why Instagram stories are crucial for small businesses, here.

4. Engage with followers and get creative.

While you use social media to market your business, your followers use it to have fun and engage with their favorite brands. Being creative on social media such as running a contest, creating a holiday playlist for your business on Spotify or offer holiday tips is a great way to boost your business.

Tips for the seasonal holidays or winter season in general make excellent social media posts. Whether you are discussing holiday safety or decorating tips, the holidays are a great time to give your business a personal appearance and voice.

When you’re creating your company’s social media strategy, it’s important to keep in mind why customers are on the platform. Try to avoid being too salesy. Be the type of business customers ‘know, like and trust’ and have fun with it. After all, if you’re not enjoying the process others likely won’t either.

5. Get Festive.

Many of us like to decorate our home or office to get in the holiday spirit. It’s a good idea to give your online presence a similar type of makeover by applying holiday themes to your website and social profiles.

Adding small touches to your website with holiday-themed graphics and colors helps signal to your customers that the season of giving is upon us. Bright, engaging colors and animated GIFs tend to work well.

Though the holiday season is in full swing, there is still time to boost your social media marketing efforts and earn customer loyalty by improving the way you interact with them on the various social media platforms. Leveraging the power of social media marketing is vital for increased sales, satisfied customers and a whole lot of holiday joy.

Even when it’s not the holidays, your company’s social media presence is extremely important to the success of your business. At Luce Media we have all the tools and more to make sure your social media success lasts year round. Check out our social media services and then schedule a time to talk about how we can boost your business. From everyone here at Luce Media, we wish you a safe and Happy Holidays!

This information was originally posted here and here.