VIdeo Marketing for social media

10 Reasons You Should Use Social Media Video in Your Digital Marketing

We all know social media is a powerful tool for marketing. But what many Dallas / Fort Worth businesses don’t realize is that video is an even more powerful medium for social media marketing.

Online marketers are always looking for new ways to engage their audience. They have been using different strategies to woo their potential customers, but they all have realized that social media video marketing is the most effective tool in this digital world.

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Why Video is Important For Growing Your Small Business in Allen, TX

7 Types of Social Media Videos to Boost Your Sales

7 Types of Social Media Videos to Boost Your Sales Social media and videos are always connected in some way. They are both forms of media that have the ability to propel business success significantly. Videos enable businesses to attract more customers and increase revenue potential. Social media videos broadcast information about the company’s products […]

Video marketing is a huge part of modern dentistry marketing in DFW. Use this guide to learn how to get started and how to get the most out of video marketing.

Outstanding Video Marketing for DFW Dentists

Imagine having an extra $10K – $30K every month from just adding video content to your website?  That’s what some dental websites are experiencing right now after starting video marketing for dentists in Dallas, TX.

You know just how difficult it can be to get new patients if you’re a dentist.  You can spend all day posting on social media without seeing any results.  Video marketing for dentists is a leap forward towards generating new patients.  It’s time to stop wasting your time and start getting more patients in the door!

Video marketing for dentists is one of the most effective ways to reach new customers online.  They are proven to increase patient numbers by up to 30%.

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Using video content marketing

Establishing Trust Using Video Content Marketing Services In Frisco

If you haven’t explored video content marketing, you should consider adding it to your strategy for 2021. There are countless advantages to using video, including establishing trust with your customers. Build a trustworthy brand by using video content marketing services in Frisco this year, and we’ll show you just how beneficial the strategy can be. Read more

Why Video is Important For Growing Your Small Business in Allen, TX

Why Video is Important For Growing Your Small Business in Allen, TX

“We’re operating in a world where one good video can lead to a massive social following.” – Mike Henry

The average person will spend over five years of their life on social media. That’s more time than we will spend eating or socializing. In that time, we could fly to the moon and back 32 times or watch the Simpsons series 215 times – whichever you find more useful.

Social media has become a big part of our daily lives—so take advantage of it. People aren’t looking at billboards; they hate your spam emails, and please don’t call unexpectedly.

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People like video

In fact, people say they want to see more videos from brands in 2021. The use of video as a marketing tool is up 20% from last year. That means 86% of businesses are trusting video and realizing the importance of it. As a growing small business, you should too.

Video increases website traffic and the length of time people stay on your website. The longer people are on your website, the longer you have to get your point across to them. People have short attention spans; grab ahold of every second you can.

Using a video on your landing page can increase your conversions by 86%. Do you feel like you’re throwing your content out there, but no one is looking? Give them an excellent video to watch.

Tips:

  • You have about 3 seconds to catch someone’s attention in your social video. So skip the introductions and start right away with valuable and exciting content.
  • Make sure your videos have subtitles. More people are beginning to watch videos on social media with sound, but many don’t turn the sound on. Go by the rule; ‘design for sound off, delight with sound on.’

People like to share

Sure, that viral video of cats being scared out of their minds by cucumbers is worth a share. But people don’t just want to share silly cat videos; they want to share your videos too. Make your content easy to spread around.

Landing pages with videos are 40x more shareable. When we like what we see, we want to share it with our friends. People like looking at videos a lot more than they like looking at paragraphs. The average person only reads about 20% of words on a webpage.

There are more visual learners in the world than not. So not only do many people respond better to videos over plain text, but most are getting more out of it. You want people to remember your thoughts and ideas. Knowing the way people learn and take in those ideas is essential to your small business.

Tips:

  • Your videos need to be quality. The novelty that anyone can post a video on social media has worn off, and people want something made well.
  • Your video will give you different results on different social media platforms. Test them out to learn which platform works best for your brand.

People Like People

“Using video to connect with a prospect is so much more than a cold call. It humanizes the selling process.” Jill Rowley

People are done with impersonal and cookie-cutter marketing tactics. They want honesty; they want something real. They want to feel a connection with you, your brand, or your product. Most customers throw reason and logic out of the window and use their emotions when making a purchase.

Video provides that face-to-face interaction that people want. When you have their attention in that way, it opens up doors to make that connection. They can read your physical cues and see your passion. If you can touch on their emotions in an honest and positive way, your video will do much better than one that is empty and fake.

This concept especially applies to small businesses. The mass majority doesn’t know who you are yet – but that doesn’t mean they don’t want to. Take advantage of the fact that you’re not some huge company that people can’t get close to. Let people in, in simple ways. People want to know you, what your workspace is like, who you work with, how you relate to them — your customers. Video will help you do just that.

Tips:

  • Businesses who optimize an emotional connection tend to outperform their competition. Test out different scripts and find which ones resonate more with your audience.
  • Be yourself. Your audience will be able to tell if you’re forcing emotions or trying to deceive them.

What next?

People trust videos to teach them how to do things, to make them laugh when they’re having a bad day, to get to know people, to be told information about life and what’s going on in this crazy world.

So you, as a small business, need to use video to teach your customers how to use your products, find ways to speak to them about your business, and make their day a little brighter at the same time. Use video to help your customers get to know you and give them information about how you can make their life in this crazy world a little better.

You need to take advantage of every resource you can. Using video as a part of your social media marketing strategy is one of the most accessible and most rewarding resources available to you.

If you’re ready to start growing your small business, call (469) 907-1057 or send a quick email (information@lucemedia.net ) to our team at Luce Media. Let us help you create compelling videos for social media.

video content marketing

Video Content Marketing: The Most Important Tool for Social Media Success

Social media marketing is an essential tool that can ensure you can reach your audience where they spend the most time online and foster engagement. However, it is vital that you know the suitable content types and how that content should be utilized on various platforms. Of all the options available in B2B marketing, B2C marketing, and other social media efforts, video content is one of the most powerful. It can be used in a myriad of different ways. Read more

Logo for the Instagram app

Instagram to Launch Long Form Video

Instagram is reportedly just hours away from launching a new long-form video hub in a bid to take on YouTube.

Instagram logo - social media marketing - Luce Media McKinney TX

New editing tools expected to boost video upload limit from 60 seconds to an hour. At the moment, Instagram users can only upload videos that are a maximum of 60 seconds long, but the tech site says IGTV will increase that limit to up to 60 minutes. Read more

Picture of iPad with words "Video Marketing" on it

Why Video is Important for Growing Your Small Business

The average person will spend over five years of their life on social media. That’s more time than we will spend eating or socializing. In that time, we could fly to the moon and back 32 times or watch the Simpsons series 215 times – whichever you find more useful. So why is video content so important to growing your small business?

Social media has become a big part of our daily lives—so take advantage of it. People aren’t looking at billboards; they hate your spam emails, and please don’t call unexpectedly. Today people spend, on average, more than 3 hours a day consuming content on various social media platforms. Read more