Can you believe some businesses (and some brands) are still operating like they are in the dark ages? Some local, small businesses still believe a website is a waste of their time; that blogging is for the birds, and social media…what’s that?! Perhaps you think I am kidding, but I’m not. Today, small business must have a “digital everywhere” approach.
Most brands encounter different issues. Most are up-to-date on basics like having a website and social media channels, and they’re doing some blogging. A big issue for brands is that their teams are operating in silos. This could be because the brand is so big that they and their team members are around the world – regardless, it’s a big problem. Consumers want and expect an experience that is seamless. These silos can cause the experience to be fractured. Again, it is important to have a digital everywhere approach whether you are in McKinney, Frisco, Plano, Allen or anywhere else.
In reviewing Fortune 500 brands, you’ll find that most are active and present almost everywhere in this micro-moments world we all live in.
There are more ways than ever for consumers to connect – smartphones, social media platforms, search engines, review websites, email, apps – and let’s not forget physical locations! Establishing your business in all those locations is being digital everywhere. Unfortunately, the omni-channel cross-platform experience has big gaps. Let’s look at how to resolve a few of these today. Read more