Using A Social Media Marketing Agency In McKinney, TX To Stay Competitive

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While you could try doing it alone, using a social media marketing agency in McKinney, TX is the best way to stay competitive on social media.

Millions of brands use social media daily to reach their audiences. Most posts never reach users’ feeds. This means you need a way to stand out.

The right agency takes away the guesswork and uses years of expertise to craft the right custom strategy for you. Social media isn’t one size fits all and a McKinney, TX agency knows that.

Mastering Social Media Ads

Organic social media reach is difficult. Social media algorithms put engagement first, meaning even if a user is following your brand, they will rarely see your posts. Unless they engage with your brand often, they’ll see friends and family far more often. If you need engagement to get your posts seen, how are you supposed to get engagement to start with? The answer is ads.

Hootsuite gathered a variety of Facebook statistics. A few eye-openers concerning ads include:

  • Facebook users click on an average of 11 ads each month
  • Ad impressions have increased by 33%
  • Facebook ad prices have decreased

Another stat that stands out is organic reach for posts is just 5.5%. This means you need engaging ads to increase your brand’s visibility and stay more competitive. A social media marketing agency in McKinney, TX helps you target the right audience and create the right types of ads for your goals.

Study The Competition

Far too often, brands try to reinvent the wheel when it comes to social media. However, you could just check out the competition or even just other highly successful brands. While every successful brand has their own unique strategy that works for them, you can eliminate time-consuming and costly trial and error by picking up some tips from the competition.

An agency helps you analyze your competitors in-depth. That’s how you quickly grow your presence on social media. Instead of starting from scratch, you’re able to develop a much better strategy for your target audience.

Develop Amazing Visuals

Using A Social Media Marketing Agency In McKinney TX To Stay Competitive-2

Visual content isn’t just pretty, it’s a requirement. People prefer it. It grabs their attention. Of course, competitive brands know this. That’s why it’s vital to focus on creating the most engaging and useful visuals possible. Go beyond the same basic stock images people have seen a hundred times. Create something unique. Let the visuals represent your brand’s voice and colors.

Poll Everywhere called 2019 the year of visual content, along with statistics to back that claim up. Adding the right visual increases a person’s desire to check out the content by 80%. Of course, if that visual is a video, you could potentially increase the chance of the viewer buying it by up to 85%. And, going back to engagement, social media posts with images see a 180% increase in engagement.

Create Something Worth Sharing

The most successful and competitive brands on social media are those who create content people can’t help but share. The content is useful, engaging and entertaining. There’s a reason why content marketing is such an important strategy.

A social media marketing agency in McKinney, TX helps you to understand your customers through detailed insights. Once you know your audience, you’ll understand the type of content that’s most useful to them. You can also check out what types of content your competitors are posting that get the most engagement.

Create infographics, images, videos and more. These can lead back to useful blog posts on your website. The best part is when people find a post that really grabs their attention, they share it. When your audience starts sharing your posts, you reach far more people with less effort.

Be Authentic

In order to stay competitive, you can’t just copy what everyone else is doing. You can learn and get inspiration, but you have to be authentic. Audiences are bombarded with so many posts, ads and brands everyday that they can easily spot a cookie-cutter campaign or copycat. Users crave authenticity. They want a brand they can trust and count on.

No matter what you’re doing on social media, establish a clear brand voice and personality. This creates brand recognition and awareness. It also resonates with your audience better.

A social media marketing agency in McKinney, TX takes the time to help you find your voice. They also aid in every aspect of creating a social media strategy that works specifically for your brand.

Content Marketing

4 Unique Services That a Content Marketing Agency Provides

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The inbound-marketing organizations experience a 62% lower cost per lead than the traditional marketing ones. Therefore, in the middle of all inbound companies, you will come across content like blogs, articles, eBooks, videos, infographics, case studies, etc. Content Marketing is of critical importance to any business trying to grow website traffic. It is important to spread awareness for the value of a good-quality content and inbound marketing.

Therefore, this responsibility can be taken by the best content marketing agency as they adopt the content marketing methodology, and promote it to their customers and prospects as well. The main focus of the Luce Media agency is to help grow your business. To do so, it is important that we provide services for lead generation and content marketing.

Types of services provided by the agency

Given below are some of the hand-picked and important services that are provided by a content marketing agency.

Content Marketing

  • The strategy of content marketing: This is the first step of a content marketing agency, and they will craft a unique piece of strategy for your business. They will take the responsibility to conduct research on the buyer’s persona and get to know more about your clients. Through this method they will create content, which will be very appealing to your customers. Once the contents are done, they will deliver it to you before publishing to receive your approval.
  • Development of content: The agency will professionally write, edit, and publish it internally too. This process will allow them to produce high quality and consistent content for your business or brand. The content, which will be developed by the agency will be very unique and they will publish it on your business’s website.
  • Distributing the content: The content marketing agency provides automatic distribution services. This means it will help in publishing your content on various social media platforms. To receive a robust distribution, the agency will recommend you to take their additional services like email marketing services and so on. The additions will help you promote your content to the online audience.
  • Content marketing reporting: The agency will help in delivering reports on content marketing each month. This will help them to breakdown the performances of the services they provide. They will keep their focus on increasing your website traffic for you.

The Importance of Digital Marketing in Frisco, TX

Apart from providing services on content marketing, the top company will also be known as the best digital marketing agency as well. This is because they also provide outstanding services in digital marketing. Digital marketing will not just favor the marketers, but it also provides something much more innovative for the consumers too. Choosing digital marketing is known to be a better growth option for your business, increase conversion rates, and help in solving customer issues.

Choosing digital marketing services will also help in increasing the reputation of your brand and engage with mobile customers. Digital marketing plays an important role in reputation management services, by creating an image for your brand.

Growing Your Business

To increase the growth of your business, it is important to use the right set of tools and services for it. Whether it is content marketing, digital marketing or reputation management services, each of them has its own way to help your business. Taking their services will help your business reach its level of success in no time.

How A Digital Marketing Agency In McKinney Boosts Your Search Rank

How A Digital Marketing Agency In McKinney Boosts Your Search Rank

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A digital marketing agency in McKinney is the answer for local, small and medium sized businesses looking to improve their search rank.

The best way to reach more customers online is organically. To do this, you have to appear high in search results, which isn’t always easy.

That’s why you need a dedicated digital marketing team that fully understands your goals and audience to go from never being found to one of the top results when users search.

Know Your Audience

Usually when it comes to search rank, you might hear all about keywords. Yes, they’re definitely important, but knowing your audience is the most critical aspect for reaching that coveted top position on Google. Neil Patel does a great job of outlining why your audience matters so much. To summarize, you need to fully know who your audience is to choose the right keywords, develop more engaging content and reach out to them in the ways they prefer.

A digital marketing agency in McKinney aids you in developing a marketing strategy that fits your target audience. It’s always more effective to target your strategy versus trying to market to everyone.

Implement Search Engine Marketing

It’s harder than ever to reach the first page of Google and even more so to reach one of the top spots. Making it to the first page is crucial though as 98% of people choose a result from the first page without ever going to the second page. That’s why you need a search engine marketing strategy.

By using highly targeted paid search ads, you’re instantly at the top of the results. This immediately increases brand visibility. Even if you’re site isn’t ranking at the top just yet, increased engagement via paid search ads gradually boosts your rank naturally. Think of SEM as a shortcut to getting noticed on search engines. You just need the right team to help you develop your ad strategy and target the right keywords and audience.

Master Content Marketing

Content Marketing Digital Marketing Agency In McKinney

While ads are effective, they’re still not as powerful as content marketing. In fact, 84% of consumers expect brands to create useful and engaging content. It’s also a great way to show consumers that you care about them by providing relevant content that helps improve their lives in some way.

At the same time, producing high-quality content regularly with keywords your audience is searching for helps improve your search rank. By working with a digital marketing agency in McKinney, you get a team dedicated to developing a customized content creation and promotion strategy for your specific business and goals.

In addition to written content, you should also choose a team that specializes in video content as this leads to more overall sharing, driving more traffic to your site, improving your brand’s reputation and boosting your search rank. Videos are actually shared 1200% more than just text or links.

SEO Is More Than Simple Keywords

While there are numerous keyword research tools available, who really understands the results? Between five different tools, you’ll get five completely different sets of keywords. And then, you have to figure out how and where to use them. As you probably already know, keyword stuffing is a major no-no. With 93% of online experiences starting with a search engine, you do have to know how to use keywords effectively since this is how people find you via a search.

SEO involves both on-page and off-page strategies. From optimizing the names of images on your site to using a naturally occurring search phrase in a blog post, there’s a lot to remember. A digital marketing agency in McKinney helps develop a SEO strategy and optimizes your site to appear naturally higher in search engine results. As your traffic and engagement increases, so will your overall search rank.

Boosting your search rank is key to increasing conversions, improving brand visibility and engaging your customers online. It all starts by contacting Luce Media today.

seo services allen tx

Types Of SEO Services That Can Help Websites Receive Higher Rankings

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Search engine optimization or SEO is a process that helps in optimizing a particular website so that it is readily available on the online platform. The main goal of SEO is to improve a website’s ranking in search engines like Bing, Yahoo, and Google. When the search ranking of a website is higher, then it will receive plenty of traffic. When you take the SEO McKinney TX services, it can lift your site above your competitors. With the help of SEO services, your website will receive a unique setting to attract the targeted audience to your website.

Types of SEO services

In this modern era, the SEO experts Frisco TX will provide you with the latest analytic services to have a positive impact on your website. But there are several types of SEO services offered by the SEO experts, and some of the popular ones are mentioned below.

  • Keyword Research: Keyword research is the most crucial part of any SEO project. Before you plan on improving the search engine rankings for our business, you have to know which keywords you have to target. Each of the pages in your domain should have at least one or two unique keywords.
  • Page Creation: When you have a list of general keywords, then the SEO will help you build new pages to rank on the search engines with the help of those keywords. When you do not have pages on your website, you cannot rank on the search engines. You must create long pages for your website and make sure that they have unique content.
  • Page Optimization: If you already have pages dedicated to a specific topic, you need to optimize it for the search engines. These types of SEO services Allen TX are ideal for small businesses and stand out to be much more affordable than building pages from scratch. With the help of page optimization, you will receive an excellent ROI (Return on Investment). On certain occasions, some pages need small adjustments so that Yahoo, Bing, or Google can understand them well.

Why take the services of an advertising agency?

There are many reasons to take the services of the reputed McKinney Advertising Agency, and to know what the reasons are, take a look at the information provided below!

  • The right advertising agency is equipped with in-house expertise. 
  • They are pretty objective when it comes to choosing marketing techniques.
  • The agency has the power to negotiate lower media rates. 
  • Taking the services of an advertising agency will help your business to save money.
  • When you hire an advertising agency, you need to waste time in training and hiring new employees. It’s because the agency itself has the experience and skilled individuals to provide you the service you need. 

Parting Words!

If you want to improve your business’s online visibility and search engine rankings, you can do so by opting for the SEO services. A reputed and well-known company provides these SEO services, and you will receive the services at a price that will match with your tight budget.

Increase Email Conversions With Digital Media Marketing In Allen TX

Increase Email Conversions With Digital Media Marketing In Allen TX

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Email marketing is far from dead and is still one of the best ways to reach your consumers. Getting people to actually open and engage with your emails isn’t always easy, which is where digital media marketing in Allen, TX comes into play.

Email marketing isn’t useful if no one opens the messages. Increasing conversions makes your strategy far more cost effective.

Plus, you’ll become a trusted brand for your consumers as you stay in contact with them using messages they’ll actually want to read.

Email Marketing Statistics

You’ve likely heard that email is outdated and you should focus on social media and other channels instead. However, email still offers a 38 to 1 ROI. That’s a major return on your investment. You just have to make sure the emails are effective. While 65% of small businesses have open rates between 11% to 50%, 77% of small businesses don’t do nearly as well with their click-through rate. While some range on the higher side at 10%, some still have a 0% CTR.

But, email has still been proven to be 40 times more effective than both Facebook and Twitter. While you shouldn’t stop using other channels, it’s important to focus on your email conversion rates as people who subscribe to your emails actually want to read them.

Develop A Relationship

People subscribe to your emails, meaning they’re interested in hearing from you. This gives you a chance to develop a relationship with your customers and potential customers. They’re not interested in generic content that says buy our stuff. They want personalization. General email campaigns aren’t nearly as effective. Email personalization boosts click-through rates and improves conversions.

It also shows subscribers that you care about them. Create emails like you were sending something to a close friend. Let them get to know you and your brand. Digital media marketing in Allen, TX utilizes a personal approach through segmentation, using personal details and content subscribers are most interested in.

Deliver Value To Inboxes

While it’s called email marketing, many businesses make the tragic mistake of only delivering marketing content. Marketing emails are useful, but that shouldn’t be your complete campaign. Otherwise, consumers tend to automatically ignore or delete messages when they’re not interested in shopping at the moment.

On the other hand, delivering more than an ad in email form goes a long way. Increase email conversions and build stronger relationships with your subscribers by sending them valuable content too. Send them your latest blog post with important tips and tricks or even share someone else’s content if it’s relevant to your subscribers. Using content from your own site is a great way to drive more traffic to your website too.

This proves that you care about your consumers and want to make their lives better. Plus, if there’s always something interesting to read in your messages, more people will open them every time, leading to higher conversions.

Check In With News And Offers

Of course, news and offers are always important. Remember how we said subscribers want to know more about your brand? Send them updates on what your business is doing, whether it’s a new product line you’re launching or community involvement, let them know. And, naturally, let them know about any special sales and deals so they know the best times to shop.

Often, this is why people sign up – to get deals. Offering a mix of useful content with your deals gives subscribers more.

Discover What Actually Works

Of course, the best way to increase email conversions is to discover what actually works. Working with a team that specializes in digital media marketing in Allen, TX is important to learning what your subscribers want and like best. For instance, a simple wording change to your subject line can drastically increase open rates. Through A/B testing, you learn what does and doesn’t work for more effective email campaigns. You might be surprised at how much of a difference this type of testing makes.

Find out the difference that comes from a local company specializing in digital media marketing in Allen, TX by contacting our team today.

Growing Your Facebook Presence With A Social Media Agency In McKinney TXLuce Media 2020

Growing Your Facebook Presence With A Social Media Agency In McKinney TX

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While social media seems easy to use at first glance, it’s incredibly complex, especially Facebook. That’s why small businesses often aren’t sure how to grow their Facebook presence effectively.

You don’t need to hire an in-house social media marketing team. Instead, boost your McKinney area business by working with a social media agency in McKinney, TX.

Your audience is on Facebook. You just need the expertise to help your business stand out and find your audience among the billions of users.

Why Your Facebook Presence Matters

At the time of writing, 2.5 billion people use Facebook each month. Out of that number, 1.66 million use the platform daily. Odds are, your audience uses Facebook every month. Every demographic is represented, making it the perfect place to reach your audience and market your business.

Even though it’s a giant platform, businesses of all sizes can thrive here. For small businesses, it’s an easy way to reach out to a large audience and drive more traffic back to your website and physical store.

Benefits Of A Social Media Agency In McKinney, TX

Yes, you could do everything on your own. However, you’re already busy trying to handle the day to day running of your business. Growing your presence on Facebook can be time consuming if you’re not sure what to do. Plus, you might not even realize how many tools are available to help you. That’s where using a social media agency in McKinney, TX can help.

We understand the ins and outs of Facebook. We’re experts at social media marketing. We’re proud to help local McKinney businesses find their place on Facebook and reach out to their audiences. Thanks to our local knowledge, we give you the added advantage of better local targeting to grow your presence faster. Plus, we’re able to give you a more personal approach than large generic social media marketing companies.

Making Meaningful Connections

More than anything, your customers and audience want to connect with you beyond marketing. What does your business stand for? Why are you so passionate about your business? Is there a story behind why you started the business?

Building meaningful connections helps build brand loyalty. The more people know about the business and the people behind it, the more likely they are to follow you and share your posts with others.

This means spending time posting meaningful content and responding to comments. While this is technically marketing, the majority of your messages should go beyond “shop here” or “here’s our latest sale.”

Learn About Your Customers

Learn About Customers

Facebook analytics give you all the insight you need to better understand your customers. Quickly find out more about your demographics, what type of content they respond to best and what strategies should you take to reach more people.

On top of analytics data, you also get information directly from customers. With every comment they leave, you learn what’s important to them and what they think about your business. Use this information to better connect with them and make your business one that they’ll love. Show your customers you understand them and you’ll instantly gain their trust and respect.

Boosting With Targeted Ads

Facebook’s organic reach has continued to decline since Facebook changed its algorithm back in 2014 to drastically reduce how much content a user sees on their News Feed. As Facebook continues to grow, there’s even more content being posting, meaning even more competition. With every post you make, only a small percentage of your followers will see it on their News Feeds. Otherwise, they have to visit your page directly or choose to see all your posts.

Targeted ads are the answer to continuing to grow your Facebook presence. Once you build dedicated fans, they’ll interact with your posts more often, increasing how often those posts appear in their News Feeds. Engagement is one of the top ranking factors on Facebook.

General ads don’t work. By working with a social media agency in McKinney, TX, you’ll be able to create more targeted ads that better fit your budget while still reaching the audience you need most.

Provide An Engaging Experience

Finally, an engaging experience is always one of the best ways to grow your presence on Facebook. While you should always post about upcoming sales and events at your business, provide more engaging content too. Post tutorials, create videos and ask questions that get your followers talking.

Turn your Facebook page into a place for customers and followers to interact with you and each other. When you create an active community around your business, you build brand recognition and loyalty. You also continue to grow your Facebook presence.

A social media agency in McKinney, TX can help you master Facebook and better reach your audience. This is especially true for local McKinney area businesses.

Why Local Businesses Should Work With A McKinney Advertising Agency

Why Local Businesses Should Work With A McKinney Advertising Agency

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Every business wants to expand their reach and get more customers. However, local businesses might not realize the benefits of digital advertising and marketing.

While you could hire any of the thousands of agencies available, local businesses in and around McKinney, TX should consider working with a McKinney advertising agency.

Whether you’re a new small business or you’ve been in business for generations, you have a lot to gain through the right advertising strategy.

More Affordable Solutions

Local businesses don’t always have large marketing budgets. After all, that’s part of why they need a devoted team helping them out. However, global advertising agencies often charge more than locally based companies. You can also get more customized solutions based on your needs versus a one-size-fits-all package.

Usually, what works for national brands isn’t what’s right for a local small or medium business. So, instead of paying more for services you don’t need, opt for a local McKinney advertising agency for your McKinney business.

Embrace Cross Promotion

Typically, an advertising agency keeps clients separated. However, a local agency embraces the marketing power of cross promotion. For example, if you’re a local florist, your McKinney advertising agency might suggest a social media marketing campaign where you help spread the word about a local event planner and they help market your services too.

Since a local agency knows area businesses, you’ll get to partner with other area businesses to better meet your customers’ needs. When businesses partner together, everyone benefits. After all, if customers from Business A already trust the business, they’ll trust the business’s recommendation to try out Business B. Another benefit is the agency does the leg work of finding partner businesses so you don’t have to.

More Time For Your Needs

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At many marketing agencies, you’re just another company. They don’t care about your particular needs or what makes your business unique. With a local McKinney advertising agency, your business matters. You’re not just another customer. Instead, you’re a local business that’s trying to grow and thrive in the area. Your success helps the entire area grow.

You get one on one attention that you can’t get with major agencies. This more personalized approach means you get the marketing services that best suite your needs. The agency actually has time to learn what makes your business special and how it truly stands out from the competition.

You don’t have to worry about getting a generic strategy that may work for similar businesses in your niche. You get a custom plan for you. It’s also much easier to get your questions answered and feel like you have a true marketing partner.

Better Understand The Local Market

Even the best advertising agencies in the world fall short when it comes to local businesses. Doesn’t your local McKinney area business deserve an agency that understands your local market?

Your target audience, current customers and competition are all completely unique from one state to another. What might work to attract an audience in New York won’t work the same in Texas. In fact, what works in one city doesn’t always work in another.

A local McKinney advertising agency knows the area. They already know who your competition is. They know who your audience is and what that demographic likes most in that area. For instance, if you’re targeting women in their 30s, your audience might be on Instagram instead of Facebook or prefer a specific type of content marketing.

By opting for a local agency, you get their expertise of what works and what doesn’t in that area. If something suddenly changes, such as new businesses moving in or a natural disaster, you don’t have to tell the agency. They already know and are adjusting your marketing strategy accordingly.

Of course, they still have the expertise to expand your reach far beyond the local area too and stay on top of the latest digital marketing trends. You get the benefits of local and global all in a single agency you can trust.

If you’re a local McKinney, TX business, reach out to a local McKinney advertising agency to start better connecting with your audience today.

Growing Your Small Business With Digital Media Agency Services In Frisco

Growing Your Small Business With Digital Media Agency Services In Frisco

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The term small business doesn’t mean a small customer base. Growing your small business is as easy as working with digital media agency services in Frisco.

Whether you’re a local business just starting out or you’ve been around for years, digital marketing helps you grow. You’ll reach far more customers online and increase foot traffic inside your store.

However, small businesses need the expertise of a local marketing agency. The caring team of a Frisco digital media agency helps your business stand out over all the rest.

Develop the Right Custom Strategy

The biggest problem many small businesses have is they’re not sure where to start. Large companies have dedicated teams to develop and monitor their digital marketing strategy. You may only have a tiny team of a few people and are already stretched too thin.

Digital media agency services in Frisco understand. That’s why the agency becomes your dedicated team. They meet with you to understand your goals and your audience. After all, the right strategy reaches your customers where they are online. Plus, the strategy should be custom to your needs. What works for the business down the street won’t be the same as what you need, which is what many digital media agencies try to do. Frisco digital marketing offers a much more customized process instead of one-size-fits-all.

Embrace Omnichannel Marketing

Small businesses that try to handle their own marketing often fall short because they don’t have the time or expertise to master omnichannel marketing. This is an approach that seamlessly blends multiple channels, such as email and social media, into the ultimate customer experience. This can even include a print marketing strategy.

Using just one or two channels, such as email and Facebook, is great. However, businesses that use omnichannel marketing experience a 287% increase in their purchase rate. That’s a massive boost that can help you grow your business.

Get Your Own Digital Media Team

Growing Your Small Business With Digital Media Agency Services In Frisco - Team

As a small business, you don’t have the budget to hire a full-time team. However, this is often what it takes to make digital marketing work for you. Otherwise, you’d need to hire experts in social media, content marketing, video marketing, SEO, email marketing and more.

Instead, if you use digital marketing agency services in Frisco, it’s like getting your own team. A team with experts in all of the above areas and more. However, you don’t have to pay full-time salaries and benefits. You get a partner that’s just as invested in your success as you are. This is the difference in working with a local agency. You’re not a nameless business. You’re a friend and partner and you work together to help grow your small business.

Analyze Complex Metrics

This might not sound like a way to grow your small business, but wouldn’t it be nice to know what’s working with your campaigns and what’s not? However, trying to figure out how analytics translates into measurable results isn’t always easy. Plus, you have to combine metrics from various platforms, individual campaigns and more.

This alone can be a full-time job. Large businesses use big data to constantly adjust their marketing strategies to expand their reach. They also use this data to stay on top of digital marketing trends. Your small business can do the same. You just need someone to help analyze all those metrics, explain what they mean and how to give your audience more of what they want instead of wasting time and money on what’s not working.

It’s a way to make your customers and potential customers feel more like you know them and connect with them. All that data is at your fingertips. Using an agency to help you decipher it is key to better understanding your audience and creating the most effective campaigns.

The first step is to find the right digital media agency services in Frisco. Contact our team today to start growing your small business.

The 5 Most Important Services Of Digital Marketing In McKinney TX

The 5 Most Important Services Of Digital Marketing In McKinney TX

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Every business needs digital marketing to help them succeed. That’s why it’s important to use the five most important services of digital marketing in McKinney, TX.

These services help you reach the widest audience, no matter what size your business may be. With billions of people online daily, shouldn’t your business be there too?

Using a combination of all of these digital marketing services helps you to create a cohesive strategy for reaching and staying in contact with your audience. This leads to better brand recognition, reputation, and loyalty.

1. Video Content Marketing

Video content marketing has quickly become one of the fastest and most effective ways to engage your audience. To give some perspective, video giant YouTube has over two billion active users monthly and is the top used platform in the United States. YouTube is used by 73% of US adults versus 69% on Facebook. This proves people love video.

Of course, you’re not just stuck with YouTube for video marketing. Digital marketing in McKinney, TX covers a wide variety of video marketing, including Facebook and Instagram Live. In just a year’s time, Facebook Live watch time quadrupled. Adding video to your strategy is a great way to create a more engaging experience that feels more personal than just text.

2. Social Media Marketing

The 5 Most Important Services Of Digital Marketing In McKinney TX - Social

Social media is still a popular way to reach your audience. You’ll also have access to a massive audience. In fact, two-thirds of all Internet users use social media. Facebook alone has over 2.4 billion users. Plus, most popular social media networks have continued to grow since their creation.

To use social media effectively, you have to know what types of content to post and when. Plus, paid social media marketing is a great way to expand your reach, especially on platforms where organic reach is abysmal. Developing the right strategy takes time, but a digital marketing agency knows how to speed up this process.

3. Email Marketing

Believe it or not, email marketing is still going strong. It’s still one of the most important services of digital marketing in McKinney, TX. It’s also surprisingly cost-effective with an ROI of $42 for every $1 spent. Obviously, it isn’t as simple as just sending an email. You have to consider how to write effective and compelling subject lines, send the right types of content, segment your list for personalization and utilize A/B testing for better email campaigns. Yet, the results from email marketing are well worth the effort.

4. SEO

The 5 Most Important Services Of Digital Marketing In McKinney TX - SEO

Your business’s website is one of your most powerful digital marketing tools. However, it has to be optimized for people to find it. This is where SEO, or search engine optimization, comes into play. SEO includes both on-page and off-page optimizations. On-page services include things like keywords, metadata, headers, loading times, etc. Off-page SEO includes things like having consistent data everywhere your business is online, such as Google My Business.

Optimizing is critical for improving your organic reach. Improve this and your website will market for you 24/7.

5. Content Marketing

Content marketing rounds out the top five most important services for digital marketing in McKinney, TX. It actually plays a part in all of the above. Content includes things like website content, landing pages, blog posts, social media posts, video, emails and more. Most often, people think of it more in terms of blog posts, which are just as important for driving traffic to your website.

Content marketing involves a mix of marketing and relationship building. Finding the right tone and topics is challenging. However, once you better understand your audience, which a digital marketing agency can help you with, it’s much easier. Provide content that your audience loves and they’ll keep coming back for more.

Start mastering all of these services by contacting our team today.