Content Marketing

4 Unique Services That a Content Marketing Agency Provides

The inbound-marketing organizations experience a 62% lower cost per lead than the traditional marketing ones. Therefore, in the middle of all inbound companies, you will come across content like blogs, articles, eBooks, videos, infographics, case studies, etc. Content Marketing is of critical importance to any business trying to grow website traffic. It is important to spread awareness for the value of a good-quality content and inbound marketing.

Therefore, this responsibility can be taken by the best content marketing agency as they adopt the content marketing methodology, and promote it to their customers and prospects as well. The main focus of the Luce Media agency is to help grow your business. To do so, it is important that we provide services for lead generation and content marketing.

Types of services provided by the agency

Given below are some of the hand-picked and important services that are provided by a content marketing agency.

Content Marketing

  • The strategy of content marketing: This is the first step of a content marketing agency, and they will craft a unique piece of strategy for your business. They will take the responsibility to conduct research on the buyer’s persona and get to know more about your clients. Through this method they will create content, which will be very appealing to your customers. Once the contents are done, they will deliver it to you before publishing to receive your approval.
  • Development of content: The agency will professionally write, edit, and publish it internally too. This process will allow them to produce high quality and consistent content for your business or brand. The content, which will be developed by the agency will be very unique and they will publish it on your business’s website.
  • Distributing the content: The content marketing agency provides automatic distribution services. This means it will help in publishing your content on various social media platforms. To receive a robust distribution, the agency will recommend you to take their additional services like email marketing services and so on. The additions will help you promote your content to the online audience.
  • Content marketing reporting: The agency will help in delivering reports on content marketing each month. This will help them to breakdown the performances of the services they provide. They will keep their focus on increasing your website traffic for you.

The Importance of Digital Marketing in Frisco, TX

Apart from providing services on content marketing, the top company will also be known as the best digital marketing agency as well. This is because they also provide outstanding services in digital marketing. Digital marketing will not just favor the marketers, but it also provides something much more innovative for the consumers too. Choosing digital marketing is known to be a better growth option for your business, increase conversion rates, and help in solving customer issues.

Choosing digital marketing services will also help in increasing the reputation of your brand and engage with mobile customers. Digital marketing plays an important role in reputation management services, by creating an image for your brand.

Growing Your Business

To increase the growth of your business, it is important to use the right set of tools and services for it. Whether it is content marketing, digital marketing or reputation management services, each of them has its own way to help your business. Taking their services will help your business reach its level of success in no time.

Increase Email Conversions With Digital Media Marketing In Allen TX

Increase Email Conversions With Digital Media Marketing In Allen TX

Email marketing is far from dead and is still one of the best ways to reach your consumers. Getting people to actually open and engage with your emails isn’t always easy, which is where digital media marketing in Allen, TX comes into play.

Email marketing isn’t useful if no one opens the messages. Increasing conversions makes your strategy far more cost effective.

Plus, you’ll become a trusted brand for your consumers as you stay in contact with them using messages they’ll actually want to read.

Email Marketing Statistics

You’ve likely heard that email is outdated and you should focus on social media and other channels instead. However, email still offers a 38 to 1 ROI. That’s a major return on your investment. You just have to make sure the emails are effective. While 65% of small businesses have open rates between 11% to 50%, 77% of small businesses don’t do nearly as well with their click-through rate. While some range on the higher side at 10%, some still have a 0% CTR.

But, email has still been proven to be 40 times more effective than both Facebook and Twitter. While you shouldn’t stop using other channels, it’s important to focus on your email conversion rates as people who subscribe to your emails actually want to read them.

Develop A Relationship

People subscribe to your emails, meaning they’re interested in hearing from you. This gives you a chance to develop a relationship with your customers and potential customers. They’re not interested in generic content that says buy our stuff. They want personalization. General email campaigns aren’t nearly as effective. Email personalization boosts click-through rates and improves conversions.

It also shows subscribers that you care about them. Create emails like you were sending something to a close friend. Let them get to know you and your brand. Digital media marketing in Allen, TX utilizes a personal approach through segmentation, using personal details and content subscribers are most interested in.

Deliver Value To Inboxes

While it’s called email marketing, many businesses make the tragic mistake of only delivering marketing content. Marketing emails are useful, but that shouldn’t be your complete campaign. Otherwise, consumers tend to automatically ignore or delete messages when they’re not interested in shopping at the moment.

On the other hand, delivering more than an ad in email form goes a long way. Increase email conversions and build stronger relationships with your subscribers by sending them valuable content too. Send them your latest blog post with important tips and tricks or even share someone else’s content if it’s relevant to your subscribers. Using content from your own site is a great way to drive more traffic to your website too.

This proves that you care about your consumers and want to make their lives better. Plus, if there’s always something interesting to read in your messages, more people will open them every time, leading to higher conversions.

Check In With News And Offers

Of course, news and offers are always important. Remember how we said subscribers want to know more about your brand? Send them updates on what your business is doing, whether it’s a new product line you’re launching or community involvement, let them know. And, naturally, let them know about any special sales and deals so they know the best times to shop.

Often, this is why people sign up – to get deals. Offering a mix of useful content with your deals gives subscribers more.

Discover What Actually Works

Of course, the best way to increase email conversions is to discover what actually works. Working with a team that specializes in digital media marketing in Allen, TX is important to learning what your subscribers want and like best. For instance, a simple wording change to your subject line can drastically increase open rates. Through A/B testing, you learn what does and doesn’t work for more effective email campaigns. You might be surprised at how much of a difference this type of testing makes.

Find out the difference that comes from a local company specializing in digital media marketing in Allen, TX by contacting our team today.

The 5 Most Important Services Of Digital Marketing In McKinney TX

The 5 Most Important Services Of Digital Marketing In McKinney TX

Every business needs digital marketing to help them succeed. That’s why it’s important to use the five most important services of digital marketing in McKinney, TX.

These services help you reach the widest audience, no matter what size your business may be. With billions of people online daily, shouldn’t your business be there too?

Using a combination of all of these digital marketing services helps you to create a cohesive strategy for reaching and staying in contact with your audience. This leads to better brand recognition, reputation, and loyalty.

1. Video Content Marketing

Video content marketing has quickly become one of the fastest and most effective ways to engage your audience. To give some perspective, video giant YouTube has over two billion active users monthly and is the top used platform in the United States. YouTube is used by 73% of US adults versus 69% on Facebook. This proves people love video.

Of course, you’re not just stuck with YouTube for video marketing. Digital marketing in McKinney, TX covers a wide variety of video marketing, including Facebook and Instagram Live. In just a year’s time, Facebook Live watch time quadrupled. Adding video to your strategy is a great way to create a more engaging experience that feels more personal than just text.

2. Social Media Marketing

The 5 Most Important Services Of Digital Marketing In McKinney TX - Social

Social media is still a popular way to reach your audience. You’ll also have access to a massive audience. In fact, two-thirds of all Internet users use social media. Facebook alone has over 2.4 billion users. Plus, most popular social media networks have continued to grow since their creation.

To use social media effectively, you have to know what types of content to post and when. Plus, paid social media marketing is a great way to expand your reach, especially on platforms where organic reach is abysmal. Developing the right strategy takes time, but a digital marketing agency knows how to speed up this process.

3. Email Marketing

Believe it or not, email marketing is still going strong. It’s still one of the most important services of digital marketing in McKinney, TX. It’s also surprisingly cost-effective with an ROI of $42 for every $1 spent. Obviously, it isn’t as simple as just sending an email. You have to consider how to write effective and compelling subject lines, send the right types of content, segment your list for personalization and utilize A/B testing for better email campaigns. Yet, the results from email marketing are well worth the effort.

4. SEO

The 5 Most Important Services Of Digital Marketing In McKinney TX - SEO

Your business’s website is one of your most powerful digital marketing tools. However, it has to be optimized for people to find it. This is where SEO, or search engine optimization, comes into play. SEO includes both on-page and off-page optimizations. On-page services include things like keywords, metadata, headers, loading times, etc. Off-page SEO includes things like having consistent data everywhere your business is online, such as Google My Business.

Optimizing is critical for improving your organic reach. Improve this and your website will market for you 24/7.

5. Content Marketing

Content marketing rounds out the top five most important services for digital marketing in McKinney, TX. It actually plays a part in all of the above. Content includes things like website content, landing pages, blog posts, social media posts, video, emails and more. Most often, people think of it more in terms of blog posts, which are just as important for driving traffic to your website.

Content marketing involves a mix of marketing and relationship building. Finding the right tone and topics is challenging. However, once you better understand your audience, which a digital marketing agency can help you with, it’s much easier. Provide content that your audience loves and they’ll keep coming back for more.

Start mastering all of these services by contacting our team today.

Use Digital Marketing More Now Than Ever

5 Reasons You Need To Use Digital Marketing More Than Ever

The COVID-19 pandemic has drastically changed the world seemingly overnight. With businesses closing up temporarily or asking employees to work from home, is now really the best time to use digital marketing?

Yes! In fact, it’s important to use now more than ever before. With people staying home, you can’t rely on conferences, events and other face-to-face marketing strategies. Your customers are remote, but that doesn’t mean you can’t reach them.

Whether your business already focuses on digital marketing or you’re just getting started, putting the time and effort into mastering digital marketing right now will pay off immediately and in the future.

1. Remain Relevant

If your brand suddenly disappears, your audience might move on to your competitors who have chosen to use digital marketing to stay relevant. Instead of hiding away or waiting to go back to other methods, businesses are transitioning to a mainly digital approach.

Why? They want to remain relevant. They want to continue conversations and building relationships with their audience. Show your audience that you can continue engaging with them throughout the coronavirus crisis and remain relevant in their daily lives.

2. Reach People Where There Are

The truth is every business needs a digital marketing strategy anyway. There are currently over 4.5 billion Internet users globally. In North America alone, 94.6% of the population uses the Internet at least some of the time.

If you want to reach people, go where they are – online. Build a website so they can find you via Google. Build an active community on social media. Make sure you’re creating a presence where people can find you where they hang out. During COVID-19 stay at home and shelter at place restrictions, even more people are staying online, so now is one of the best times to use digital marketing.

3. Generate Leads Digitally

Many industries are suffering during the coronavirus, especially any business that typically relied on generating leads through mailers, face-to-face meetings and local events. You don’t have to stop generating leads. You just have to switch to a digital strategy.

Continue meeting new people, but do it through social media. Add a contact form and/or live chat option to your website. Even if your physical business is closed right now, digital marketing helps you build up leads and answer questions until you can open back up.

4. Offer Connections Virtually

There’s a common misconception that virtual connections aren’t effective. Live streaming is growing for a reason – people like it. It’s convenient. In light of the coronavirus pandemic, it’s also a great way to stay connected while staying safe.

Businesses and brands all over the world are switching to live streaming as a form of video marketing. Businesses that would usually be closed are staying connected and bringing their audience together. For instance, clubs are hosting cloud clubbing events. Gyms are hosting fitness classes. Real estate agents are increasing virtual tours.

Virtual connections keep you engaging with your audience, which will make them more likely to do business with you after this is all over. Plus, it’s a great way to build brand trust and loyalty.

5. Invest Now To Stay Competitive

Whether you use digital marketing regularly or this is a whole new world, now is the best time to invest in digital marketing to stay competitive. Digital is the best way to reach your audience during COVID-19. Businesses that adapt to digital now will have a distinct advantage after the pandemic passes.

Businesses that put more into their current digital marketing strategy will weather the storm easier. With digital being your best bet right now, why wouldn’t you use it to reach your audience, interact with them and grow your brand throughout the coronavirus outbreak and beyond?

With so many digital marketing options, explore what works. Just stay connected and your audience will appreciate it.

Picture of Blog Post on Laptop Computer

How to Turn a Single Blog Post Into a Month’s Worth of Content Marketing

Creating high-quality marketing content on a regular basis is tough for any business. Here’s how to create a month’s worth of it from a single blog post.

CREDIT: Getty Images

As an already-busy entrepreneur running the day-to-day operations of your business, it can get easy to neglect one of the most important aspects of your brand’s long-term success: online marketing.

When it comes to the online marketing world, the success or failure of the entire operation relies on you creating amazing online content (in some way, shape or form), and then making sure relevant people consume that content.

Why create content in the first place? 

The short, raw answer is that all of your competitors are doing it. In fact, creating quality marketing content has become a prerequisite as opposed to being a competitive advantage. So, if you don’t get a head start on SEO and social media marketing now, five years from now you’ll risk being as far behind your competitors as brands that thought websites were a “just a fad” back in the early 2000s.

On top of that, it’s been found that 88 percent of customers today start their buying process by researching brands online before making a decision, proving just how integral content marketing, and having a solid online presence, is to your company’s bottom line.

Here’s the problem though: creating high-quality content is very time consuming – and as a business owner, you’ve already got enough to worry about. That being said, if you strategically plan your content and get the most from it by creatively republishing it across multiple platforms, you can save yourself massive amounts of time and headaches. Here’s how to do it.

How to repurpose like an expert.

  1. To start, write an in-depth blog post answering a question your industry would love to know the answer to. Because you’ll be posting less often using this strategy, the article should be very in-depth, so aim for a word count, longer than 1,500 words.
  2. Next, share the blog post in your email newsletter. As a brand, no matter how strong your social media or web presence is, you should always have an active email newsletter sent to your subscribers. Social media platforms come and go, search engine algorithms change single year, but email addresses change far less frequently.
  3. Once you have your post, you have tons of social content at your fingertips with Tweets alone – particularly with quote tweets, which simply copy and paste pieces of the post into Tweets along with a link back to the article. Space these Tweets out across the month. Additionally, to ensure everyone gets the chance to see and read it, share your blog post across all your social media channels one to two times per week throughout the month
  4. Using the information covered in your blog post, create an eye-popping infographic to share on Pinterest and Instagram, where this type of content does very well. Not an expert graphic designer? Don’t worry – try using a tool like Canva, which has tons of pre-made templates for graphics and icons, which can help make creating killer graphics a whole lot easier.
  5. Throughout the process of creating your blog post and infographic, document the journey with behind-the-scenes footage using Instagram Stories. This can be unfiltered material like your first whiteboard session, a screen capture of you pressing “publish” on your blog or something else related. 
  6. After that, create a how-to, tutorial style video using your blog post as an outline. Then, post it to YouTube, LinkedIn, Twitter and Facebook. If you want to take it a step further, you can break the video down into small segments and publish those clips across Instagram as well.
  7. Last but not least, you can bolster viewer engagement by hosting Q&A sessions using live video on Facebook, Instagram, Twitter and LinkedIn. The sessions can give your audience the opportunity to ask you any questions they have on the material you covered in the blog post.

And there you have it – a month’s worth of content created from a single blog.

Finding time for creating content in your already-busy schedule can be difficult and overwhelming. Yet, by following the repurposing strategy laid out in this article and being intentional with every move you make, you’ll be able to consistently create social media content with minimal effort. Best of luck.

This was posted originally at: https://www.inc.com/dakota-shane/how-to-turn-a-single-blog-post-into-a-months-worth-of-content-marketing.html

Digital Marketing Tips to Help Grow Your Business

4 Tech-Savvy Ways to Stay On Top of the Latest Digital Marketing Trends

To thrive in business, you need to stay ahead of the latest digital marketing trends. Here’s how to ensure you’re getting breaking marketing news delivered to your devices daily.

Image emphasizing the importance of keeping up with the latest digital marketing trends.

Staying on top of the latest marketing trends can feel like a full-time job in itself. Just when you started to get the hang of the newest social media platform, creating cool geofilters for Snapchat, or tweaking your newsletter design to reflect the latest trends you read about, it can seem like you’re falling behind on five more marketing approaches your competitors just mastered.

The predictions are out: 2019 is going to be a huge year for digital marketers and savvy business owners. And you need to be aware of the next-gen platforms that will reach your audience.

Here are some quick and easy ways to stay on top of the latest marketing initiatives–so you can determine if they’re a good fit for your small business (or if you should spend your focus and dollars elsewhere).

Get them in your inbox

I like reading the Content Marketing Institute’s free print magazine Chief Content Officer while commuting, but in between quarterly issues, I sign up for their daily e-newsletter to read blogs, research and infographics. I also find that it’s a worthwhile expense to subscribe to Digiday to stay on top of industry trends. Other free newsletters I skim weekly include those from SmallBusinessTrends.com, Inc.com (of course), Mediabistro.com, and SocialMedia.org. Sign up for Masthead Media‘s email newsletter where we’ll send you our take on the latest marketing trends.

Follow the right people on social

Could your Twitter feed be working harder for you? Create a list with the best online marketers relevant to your business and set it up as a stream you scroll in Hootsuite, TweetDeck or whatever social networking platform you use to schedule posts and track social media trends. Some of my favorite Twitter feeds to follow for marketing know-how include: @SMExaminer, @techcrunch, @digiday, @CMO_com ‏@adage @adweek, and more. People I love to follow include @jamioetting, @sminero @marketingprofs @jaybaer (Follow me @AmandaPressner to see which marketing news and trends I’m sharing).

Search social using the right hashtags

While you’re building your ultimate Twitter list, search your favorite social media platforms with a few key hashtags so you’ll see the latest news and trends on Instagram, Twitter, LinkedIn. My favorites to use in social and conduct searches include: #content marketing, #marketing, #socialmedia, #content, #digitalmarketing, and #smallbusiness.

Sign up for Google’s news alerts. Make your Google news feed work harder for you by following certain topics. My favorites include: “marketing” “content marketing” “marketing strategy” “freelancer” and “small business.”

Rely on an outsourced marketing expert or team

If you don’t feel like your time is best spent searching the latest content marketing news or engaging in social media chats, you could hire a third-party team or individual to stay on top of the trends that would be most useful for your business.

An external marketing company stays ahead of the latest trends and can offer strategic insights as to how your company should implement some of them. Outsourcing your marketing can also save you the stress and headaches of hiring an individual specifically for that role in your company, particularly if you aren’t sure it warrants a full-time position.

Consider hiring a virtual assistant that specializes in marketing to get your feet wet and see if you might want to look into hiring a larger marketing team in the future.

The bottom line? As co-founder of Masthead Media, I need to be aware of marketing initiatives and industry trends but can’t block out an entire day of work each week to read up on them. That’s why I rely on these practices to stay in the know.

This Post Was Originally Posted at: https://www.inc.com/amanda-pressner-kreuser/4-tech-savvy-ways-to-stay-on-top-of-latest-marketing-trends.html

Generate More Leads From Your Website

5 ways to increase leads from your website

In case you are wondering why your website is not driving any traffic or generating any kind of leads, even after having the best interface, design and even the best integration for chatbox, then you’ve come to the right place. The reason can be that, you are not focusing on the digital marketing aspect of your website. Good traffic is always needed to build a strong client base and it will also help in building the leads as well.

Driving traffic will include concentrating on various aspects like SEM, SEO, Email Marketing, Social Media, etcetera. Therefore, you need to know what kind of strategy will fit your business the most. There can be either free ways to do it, or paid ways as well. Thus, the following list of tips and tricks will help you to generate leads for your website and also the traffic as well.

  • SEO on-page performance: You have to make sure that the SEO on every page of your website works brilliantly in order to create traffic and leads. This is very important in moving your website on top of the search results. You also have to keep in mind about the changing algorithms as well. There are various factors connected with on-page SEO, like keyword density, keyword research, external and internal links, etcetera.
  • Using social media: Even if your website has top-notch content, then it will be of no use if people cannot find it. You have to promote your content. And there is not a better way to do it, than using social media. With the use of Instagram, Facebook, Twitter, Google+, you will be able to create profiles, post content, pictures and videos as well. In case using social media is not your cup of tea, you can always hire an agency.
  • Use video marketing: Videos are a great way to increase engagement among your followers and customers. Consumers love watching videos and therefore you can use video channels like YouTube and Vine, and use it for promoting your website. It will not cost you huge amounts of money as well. This is because 70 per cent out of 100 per cent wants to watch a video over reading a blog.
  • Indulge in guest blogging: Even though some people might say that guest blogging is getting out of fashion, it indeed helps a lot in creating traffic on your website. You can always use proof to invite people who are subject matter experts to write on your website, on niche subjects. With a guest blogger, you can also contribute to their blog or website by adding a website link.
  • Marketing via email: Email marketing should not be ignored at all, because the cost of running email marketing is very less and it is also effective as well. The returns will be huge if your email marketing reaches success. Therefore, this method is highly recommended and effective as well, without a doubt.

This Post was Originally Scheduled at: https://www.techiexpert.com/5-ways-to-increase-leads-from-your-website/

5 Steps to better social media marketing

In 2019 Use the Power of the 5 Ps in Social Media Marketing

Are you covering all the essentials within your social media marketing strategy? How can you know that you’re starting from the right foundation with your planning? One way to ensure you’re on the right track is by applying the ‘5 P’s’ methodology, which can help to outline the essential strategic elements.

The ‘5 P’s’ are usually used in reference to content marketing, but I feel they apply to social media marketing also (and the two go hand in hand more often than not). The ‘5 P’s’ of content and social media marketing are a basic starting point for any new social media strategy.

If you’re looking to ensure your 2019 is on track, this can be a great starting point – here are the 5 P’s of Content and Social Media Marketing.

1. Plan

Social Media Plan

Planning and organizing are the building blocks to success. Start with your objectives, and work from there – think about the best ways to maximize your return, the creative that you’ll need to create your campaigns, and any tools or technology you will need for your social media accounts.

This is also a good time to consider your goals and/or benchmarks, and how you’ll measure the success of your social media presence or content specific campaign.

2. Produce

Next, it’s time to get your hands dirty – or to hire a content creator. Think not only about your main content piece/s, but also about any images or videos you want to create to promote your material. You can produce content and messaging and have it all ready to go for the next step which is…

3. Publish

Now that you have a campaign plan (or social media schedule) ready, and have created content, you have to have somewhere for this content to live. Choose where you’ll host your content based on your objectives.

Are you trying to increase web traffic? You can publish your content to a blog. If you want to grow you email list, you may want to gate the content on a landing page on your website. If you want more reach on your social channels then solely publish it there (Think IGTV, Twitter Moments etc.)

4. Promote

Promoting is how you give your content legs. And while you no doubt correlate “promote” with “money”, this isn’t necessarily true – posting on social media organically is promoting your content.

Other strategies for promoting your content can vary from sending an email to your subscribers, to including it in your email signature. Of course, if you want to give your content an extra push, putting aside a budget for social media ads is always helpful.

5. Prove

The last step is to prove whether or not what you did worked. Here’s where those benchmarks and goals come in handy – keep track of your analytics, hashtags, clicks, downloads, or any other key performance indicators you may have identified. Finally, quantify all that information and put together a report of how your content did to prove success.

 

This article originally appeared here

Images will generate more than 94% more views

Social Media: It’s All About The Images

Why are images so important to the Social Media Scene?

Social media marketing has evolved significantly over the past few years, and staying up-to-date on trends is crucial for success. One of the biggest trends is image-centric marketing rather than traditional text-based.

Humans are visual creatures and the way we interact with imagery online is no exception. Your website and social media platforms should have consistent, high-quality imagery that effectively showcases your products or services. This will help ensure that your audience is actually engaging with and absorbing your content. If you’re looking for ways to succeed in social media marketing in McKinney, Luce Media is here to help with any and all of your social media needs. We can ensure you are getting the most out of your social accounts for your business.

Humans: We are visual beings

Of all human communication, 93% is visual. Two-thirds of all stimuli reach the brain through the visual system. Our brain processes visual information 60,000 times faster than text alone. Think how often you’re scrolling through your own feed and continue right past a text post, but pause at a photo, graphic, or video.

Between 65 and 85 percent of people describe themselves as visual learners. This means they digest information more easily by viewing an image instead of reading text. Understanding this phenomenon can help optimize your social media marketing campaign and give you an edge over competitors who mainly publish written content.

As mentioned before people are visual beings. Online consumers can retain only 10 to 20% of the information they read or hear about. However, once that information is paired with visual elements, the retention rate suddenly goes up to 65%.  Posts with visuals (images and video) receive 94% more page visits and engagements than those without. A good visual is crucial for expressing an idea quickly and effectively getting through all the clutter that we experience everyday – online and in real life. Another example, Facebook posts with images typically received more than twice as many comments as those without.

Get Straight to the Point

Most people have a limited attention span. In an information age where data can quickly become overwhelming, people have to pick and choose among plenty of content options. This has resulted in many people skimming through content looking for something compelling or relevant.

When there’s a long winded post with nothing but text, it will turn many visitors off because they simply don’t have time to read through it. However, incorporating images is a natural way to grab attention. Better yet – including images with important data is even better. It’s the perfect motivating force to encourage visitors to stick around and explore content in greater detail.

People can quickly make up their minds about a business based on their social media profiles. Make sure you don’t turn people away on the first visit. 67% of consumers consider a clear, detailed image to be more reliable and carry more weight than product information or customer ratings. Think of it this way, why just tell someone about your product or service when you can show them?

If you’re a small business owner looking to optimize your online visibility in Mckinney, Frisco, or Plano, be sure to take a look at our blog explaining why it is so important to be digitally active by clicking here.

Quality Images Are Always Best

What kind of image you post also matters. While a good visual can grab your customer’s attention, a bad one can cause them to dismiss your content completely. What’s considered bad? It really depends, but images that are blurry, pixelated, or have that “stock image” feel can really put people off.

Don’t just throw anything up for the sake of having a visual. It’s important to make sure it’s good quality and relevant to your brand.

Consistently using good visuals with your content can help ensure your customers are engaging with your content. And ensure they’re not scrolling right past it. It will help your business feel more professional and legitimate in your customer’s eye.

Visual elements, such as images, videos, infographics and other are undeniably more interesting and appealing to social media users and online consumers. Implementing visual content into your social media marketing will not only improve views, engagement and social following, but it will also help your content attract the right kind of attention. It will also majorly boost engagement from your target audience. Take a look at how small businesses in Mckinney are using social media marketing by clicking here.

While you are honing your image and infographic-crafting skills, you need to be able to track the reach, likes, shares of your creations to see what types are well received. That way you’ll be able to boost your social media presence and get the jumpstart your company needs. Here at Luce Media we can take care of that for you easily and ensure you have optimal online visibility for your business. Give us a call at (469)-907-1057. Luce Media has deep expertise in Digital Marketing, B2B Marketing, Internet Marketing and is a well-established Digital Media Consultant in McKinney, TX.