According to new commissioned research conducted by media industry leader Scott Moore on behalf of Share Rocket, marketers must understand, measure, and harness the metric of media engagement to drive ad effectiveness with today’s digital-savvy consumer. The research, “Consumer Engagement: The Important and Often Overlooked Role of Social Media Engagement” showcases insights and findings on […]
Most of the marketing content you find online is written for people who want to get busy. This blog is written for CEOs and business owners who want to get it right.
At Luce Media, we work with founder-led and CEO-led companies that are tired of random acts of marketing. Our clients range from companies doing $5 million to $50 million in revenue. What they have in common is this: they need marketing to be owned, governed, and accountable to the bottom line.
That is what we write about here.
Instagram is the “it” social media platform for 2019 in McKinney With plenty of creative possibilities, targeting opportunities, and personalization potential, the youth-friendly platform offers the power to connect with influential tastemakers, break through the competitive noise, and build active, engaged communities of customers.
