Content marketing is an essential consideration for any business hoping to build a robust online presence today. Chances are good that when you think of content marketing, you picture techniques like blogging, social media posts, creating reports and whitepapers, and the like.
Standing apart frоm a сrоwd thrоugh ѕосiаl mеdiа will always be аn imроrtаnt part оf уоur digital marketing strategy. Sосiаl Media nеtwоrkѕ are constantly grоwing with nеw uѕеrѕ аnd nеw buѕinеѕѕеѕ, not to mention rapidly changing features and algorithms. With ѕо muсh соmреtitiоn, аnd ѕо mаnу роtеntiаl сuѕtоmеrѕ, hоw do you keep thе audience еngаgеd […]
Did you know that every 60 seconds, around 700,000 hours of videos are being watched on the internet? And more than 400 hours of videos get uploaded to YouTube? How about 46,740 photos are posted on Instagram every minute. During the same measure of time, an average of 69,444 hours of video was watched on […]
Most people in the digital space know that Gary Vaynerchuk is a brilliant entrepreneur who knows a ton about Digital Marketing. He has written a post that I wish all my clients and prospective clients would read. Here it is: I guess what I want to really drill home is I just don’t understand how […]
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Are you using the right social media metrics and analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.
It’s no surprise to anyone that Instagram has become one of the most effective strategies for growing and marketing your business. Cultivating a social media presence is one of the best ways to engage your audience and triple your sales. So, how exactly do you go about creating a successful corporate Instagram presence? Here, we’ve outlined some […]
Do you start and end every single day by scrolling through your Facebook newsfeed and seeing what your friends are up to? If your answer is YES – It turns out you are not alone––statistically, most people probably do the same thing. Almost half of Facebook users “like” content posted by their friends at least […]
iPhone 10th Anniversary: How the iPhone Changed Visual Communication Via The Shutterstock Blog.
When people think of Facebook as a company, they mostly think of it synonymously with Facebook, the social network. However, Facebook Inc. is much more than that, as this chart nicely illustrates. With WhatsApp, Instagram, and the namesake Facebook and Messenger, the company owns four of the world’s largest social media / messaging services. Facebook […]
With the growth of more and more social platforms, it is a reminder to many small business owners that they need to be part of the social media evolution. But which network? Snapchat? Facebook? Instagram? All the above? At Lucé Media, we recommend that you opt for a mix of social platforms as each channel […]
A friend recently returned from vacation, and we were discussing the good times she had. Since we are both in the digital space – the talk eventually led in that direction and how digital impacted her vacation. One of her comments: “I couldn’t help but remember how much inaccurate online data I came across while […]
Everyone is looking for the answer to that question of most importance in social media – when is the best time to post content? Our answer – and the truth – it depends. You’ve spent all this time searching for or creating your content and you want it to have the greatest impact on your […]
Here is something that is going to help your career….guaranteed! We all know the realities of today mean that journalists of all types must embrace social media. Facebook, Twitter, Instagram and other social platforms continue to dramatically change news gathering and sharing. Journalists today are required to have a strong Social Media presence to promote […]
Some people like to stay on top of the news cycle throughout the day by checking Twitter, Facebook, and their favorite news websites. Others prefer to be served to select the day’s important happenings by the evening news on TV. Whether you prefer one or the other may come down to your age and what […]
So here are some new numbers for those of you keeping track of Social Media. Approximately 2 billion internet users are using social networks, and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction.
We want to help you take advantage of all that social media can do for your business. There are well-researched methods that deliver great social marketing. Here are just a few components of an excellent social media marketing strategy:
In today’s B2B competitive world, there is a daily hand-to-hand battle almost to gain market share. Growing your business today and grabbing a larger share of the market has turned into nothing short of guerilla warfare. Companies need to use every tool available to reach sales goals and objectives. To achieve these goals, companies have […]
Social Media Engagement is referred to by many as the single most important social media metric. At Lucé Media, we believe that and preach it from every mountain top we can. First, however, let’s make clear everyone knows what defines Social Media Engagement and how it should be measured. This blog will discuss how engagement […]
