More customers are actively searching for small businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking for nearby stores. But that traffic is worthless to businesses that fail to optimize their local search. Improving your business’ online […]
Harness Social Media to Drive Business Growth in Dallas-Fort Worth Social media marketing has become a cornerstone of modern marketing strategies, offering businesses a direct way to connect with customers, showcase their brand, and generate measurable growth. For companies in the Dallas-Fort Worth area, social platforms provide an edge in reaching local audiences while maintaining […]
The explosion of social media has driven companies to put a big focus on social media marketing over the past few years. As a small to medium-sized business owner, you’ve probably thought or had a discussion in your company at one point or another and said, “we need a social media presence.” The following discussion […]
Some business owners still believe that social media is merely gossiping and hanging out on Facebook. But, once again, social media for business has nothing to do with simply hanging out on social media. But using social media marketing gives even tiny businesses real marketing advantages and opportunities.
If you’re unfamiliar with content marketing, here’s a simple definition from Google: “A type of marketing that involves the creation and sharing of online material…that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” So why does it matter?
You want to know what millions of online business owners want to know about getting seen: How long does it take to rank well in Google? What does it take to type faster on Google? Getting that coveted page 1, position 1, page rank (and keeping it) is a company’s dream. You want Google to […]
Having an online presence increases accessibility for your clients or consumers. It’s an effortless way for them to browse prices and hours and compare all these factors with your competition with a simple click. And it’s important that it’s effortless—nothing should take too long to load, and nothing should be difficult to find. Any questions […]
Optimized and socialized online content is essential for reaching information-hungry, multi-tasking audiences bombarded with new messages every day. For brands to be prominent on the search and social web for their customers, they’ll need to understand the best of each discipline and how to put them together.
From creating copy to the best time to hit send, email marketing is not an easy task, but there are certain things you can do to help make your campaign successful. If you really want to get your email opened and read, one of the most important things is to send it at the best time. Depending […]
Social media marketing for business is here to stay. According to Moz, a well-known SEO consulting company, “72% of online adults use social networking sites.” (https://moz.com/blog/category/social-media.) Want a crash course in social media marketing essentials? Invest a few minutes in reading this article about social media strategies. Then, discover helpful tips that can help you […]
If you are like most small business owners, undoubtedly, you have a busy schedule. There always seems to be a never-ending list of things to do that will help your company succeed. One of the many items on the list is probably to spend time and attention on your small business’s social media presence. In […]
Using Instagram for business is an effective way to help connect to current and potential clients, reinforce your brand, and expand your reach as a business. With over 200 million monthly active users, and over 1.6 billion likes happening on the app every day, that’s a whole world of social engagement to explore. Brands that […]
By now, the power of social media is well known within the business world. The ability to connect directly to an audience in such a personal way has been an incredible advancement for companies of all sizes, whether they work on a local, national, or even international basis. Social media platforms provide a window into […]
Content marketing is an essential consideration for any business hoping to build a robust online presence today. Chances are good that when you think of content marketing, you picture techniques like blogging, social media posts, creating reports and whitepapers, and the like.
Standing apart frоm a сrоwd thrоugh ѕосiаl mеdiа will always be аn imроrtаnt part оf уоur digital marketing strategy. Sосiаl Media nеtwоrkѕ are constantly grоwing with nеw uѕеrѕ аnd nеw buѕinеѕѕеѕ, not to mention rapidly changing features and algorithms. With ѕо muсh соmреtitiоn, аnd ѕо mаnу роtеntiаl сuѕtоmеrѕ, hоw do you keep thе audience еngаgеd […]
Did you know that every 60 seconds, around 700,000 hours of videos are being watched on the internet? And more than 400 hours of videos get uploaded to YouTube? How about 46,740 photos are posted on Instagram every minute. During the same measure of time, an average of 69,444 hours of video was watched on […]
Most people in the digital space know that Gary Vaynerchuk is a brilliant entrepreneur who knows a ton about Digital Marketing. He has written a post that I wish all my clients and prospective clients would read. Here it is: I guess what I want to really drill home is I just don’t understand how […]
ROI is the sum of all social media activities that create value. Your return may vary. Rеturn оn social media invеѕtmеnt iѕ mеаѕurеd in mаnу wауѕ. Sосiаl media rеԛuirеѕ time, рlаnning, ѕсhеduling and оrgаnizing оf rеѕоurсеѕ. Here is a quick look at an infographic on The ROI of Social Media. Share this Image On Your […]
Thе оthеr dау, I wаѕ liѕtеning tо a роdсаѕt аnd thе ԛuеѕtiоn wаѕ аѕkеd if SEO iѕ ѕtill relevant. Thе thоught wаѕ thаt with thе imроrtаnсе оf ѕосiаl mеdiа in уоur mаrkеting, should уоu invеѕt into ѕосiаl mеdiа оvеr ѕеаrсh еnginе орtimizаtiоn.
Are you using the right social media metrics and analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.
