Entries by Mark Toney

5 ways to improve your small business rankings in Google for 2019

For many years, McKinney small businesses have understood the power of strong rankings in the search engines. Indeed, achieving a strong page 1 ranking on Google can boost the number of customers for any business with an online presence. But how exactly do you score a great ranking in Google? With more and more small […]

Instagram Marketing in 2019: Social Media Experts Share Top Tips

Instagram is the “it” social media platform for 2019 in McKinney With plenty of creative possibilities, targeting opportunities, and personalization potential, the youth-friendly platform offers the power to connect with influential tastemakers, break through the competitive noise, and build active, engaged communities of customers. And it might just offer brands the biggest bang for their […]

24+ Instagram Statistics That Matter to Marketers in 2019

Are you using Instagram to connect with your audience? And if not, should you? Okay, that’s a loaded question. Statistically speaking though, it makes business dollars and sense. Scan these Instagram stats that show its breadth and depth worldwide. Then use them to shape your Instagram marketing strategy. Instagram user statistics Who’s using Instagram? So […]

For 2019 – Some Simple Concepts to Deliver on Paid Social Media

Social media marketing is a very odd thing. On one hand, social media is a medium which enables brands to dazzle and delight users, in an effort to build trust, loyalty, and evangelism. On the other, it’s the most sophisticated aggregation of data for marketing purposes in human history. The dichotomy between “warm and fuzzy” […]

In 2019 Use the Power of the 5 Ps in Social Media Marketing

Are you covering all the essentials within your social media marketing strategy? How can you know that you’re starting from the right foundation with your planning? One way to ensure you’re on the right track is by applying the ‘5 P’s’ methodology, which can help to outline the essential strategic elements. The ‘5 P’s’ are usually […]

Why & How to Switch to an Instagram Business Profile

Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?” For a lot of organizations, converting their account was an easy decision. In fact, there are over 25 million business profiles connected at the moment. However, some brands are on the fence because […]

Social Media Marketing Tips for the Holidays

Social media is the perfect place to promote your business during the holidays. People are looking on Instagram, Pinterest, Facebook and Twitter for gift ideas and great deals. With the right social media marketing strategy, you can boost holiday sales, engage with potential customers and spread holiday cheer. The holiday season is generally considered to […]

Social Media: It’s All About The Images

Why are images so important to the Social Media Scene? Social media marketing has evolved significantly over the past few years, and staying up-to-date on trends is crucial for success. One of the biggest trends is image-centric marketing rather than traditional text-based. Humans are visual creatures and the way we interact with imagery online is […]

6 Steps to Claim and Optimize a Local Business Listing on Google My Business

For a local business that wants to get discovered in search results, maintaining an accurate Google My Business listing is critical. The listing details (such as the business’ phone number, website, photos, and hours of operation) determine what information consumers see in Google Search and Maps. Business owners need to take control of the company’s Google […]