Are you using Instagram to connect with your audience? And if not, should you? Okay, that’s a loaded question. Statistically speaking though, it makes business dollars and sense. Scan these Instagram stats that show its breadth and depth worldwide. Then use them to shape your Instagram marketing strategy. Instagram user statistics Who’s using Instagram? So […]
Social media marketing is a very odd thing. On one hand, social media is a medium which enables brands to dazzle and delight users, in an effort to build trust, loyalty, and evangelism. On the other, it’s the most sophisticated aggregation of data for marketing purposes in human history. The dichotomy between “warm and fuzzy” […]
Are you covering all the essentials within your social media marketing strategy? How can you know that you’re starting from the right foundation with your planning? One way to ensure you’re on the right track is by applying the ‘5 P’s’ methodology, which can help to outline the essential strategic elements. The ‘5 P’s’ are usually […]
Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?” For a lot of organizations, converting their account was an easy decision. In fact, there are over 25 million business profiles connected at the moment. However, some brands are on the fence because […]
Social media is the perfect place to promote your business during the holidays. People are looking on Instagram, Pinterest, Facebook and Twitter for gift ideas and great deals. With the right social media marketing strategy, you can boost holiday sales, engage with potential customers and spread holiday cheer. The holiday season is generally considered to […]
Why are images so important to the Social Media Scene? Social media marketing has evolved significantly over the past few years, and staying up-to-date on trends is crucial for success. One of the biggest trends is image-centric marketing rather than traditional text-based. Humans are visual creatures and the way we interact with imagery online is […]
For a local business that wants to get discovered in search results, maintaining an accurate Google My Business listing is critical. The listing details (such as the business’ phone number, website, photos, and hours of operation) determine what information consumers see in Google Search and Maps. Business owners need to take control of the company’s Google […]
Instagram is a great social platform to bring a strong identity to your brand, have interaction with new followers and expand your reach. Not only are Instagram Stories are not only fun and creative, but they’re great for growing your engagement, building brand awareness, driving traffic to your website, and even making e-commerce sales! However, if you’re simply […]
For most entrepreneurs and business leaders, social media marketing is an important tool. You need to be forward thinking and have a forward-looking approach towards it. However, having worked with many small businesses, we notice that many of them don’t take enough advantage of this amazing marketing channel. This is why, we have developed an […]
Why Google My Business, Google Maps, and Online Reviews are CRUCIAL to your business? Here’s What You Need To Know. Google My Business provides you with the ability to list your business location on Google Maps and local search results. You can display valuable and key information about your business, including the opening/closing times, contact phone number or a link to your website. […]
